Sports and Intellectual Property

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href="https://www-wipo-int.translate.goog/about-wipo/en/budget/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Results & Budget</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-wipo/en/budget/financial/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Financial Reporting</a> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-wipo/en/oversight/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Oversight</a> </div> </div> <div class="d-flex flex-column flex-fill position-relative" id="wrapper"> <section class=" flex-fill" id="content"> <div class="layout-content portlet-layout" id="main-content" role="main"> <style data-senna-track="temporary" type="text/css"> .portlet-borderless .portlet-content {padding: 0;}</style> <div class="lfr-layout-structure-item-16cd81cf-695d-2de5-17f3-6294ff5c651f lfr-layout-structure-item-container ulf-section container-fluid container-fluid-max-xl" style=""> <div class="lfr-layout-structure-item-block-id-include--copy- lfr-layout-structure-item-b91a118b-a203-be3a-1d6d-103a5d4ff151 " style=""> <div id="fragment-1286655f-9143-0984-a51a-ea2cb6524923"> <div class="row row-heading" id="intro"> <div class="col-md-9"> <div> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-4a0abb17-d10d-8f96-6672-764e46e4d3d3 " style=""> <div id="fragment-26b49662-783c-8d42-56ba-f79e9c03eca8"> <h1 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">Sports and Intellectual Property</h1> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-f47bd60d-8f7c-75a3-93fb-50b8bed5417f lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-8 col-sm-12 col-12 col-md-8"> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-7f6c3e00-7c1a-e880-c94e-a5fbafb9ad7b " style=""> <div id="fragment-e705866a-8d18-9181-5d21-0f44a999d4b0"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"><span class="lead">From football to tennis to ice skating, in every sporting field, inventors and creators are working behind the scenes to push the boundaries of athletic performance, improve audience experience and bring sports events to every home.</span> </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-64a1a9f1-d74a-541d-e8fd-434a87543590 " style=""> <div id="fragment-e1828b8c-0301-d417-7081-bb3c6d29592e"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> IP rights – and the legal protection they give – are the basis for key business transactions that secure the economic value of sports and push the industry forward. Thanks to steady industry growth, sporting organizations can finance high-profile sports events and promote sports development worldwide. The sports industry also contributes to the world economy, creating jobs and developing public infrastructure. </div> </div> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"> <div class="lfr-layout-structure-item-card-w-top-image-u--copy- lfr-layout-structure-item-1cd43d7f-fdb1-1235-4069-0a21d4e13446 " style=""> <div id="fragment-fb1a40bf-385c-772d-6783-05e2df0b82e7"> <div class="card feature-highlight-card"> <div class="feature-highlight" id="card-feature"> Featured </div> <figure class="figure"> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/shared/images/guide-sustaining-sport-ipr-2022-cover-140.jpg?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <picture data-fileentryid="6000085"> <source media="(max-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/6000085/Thumbnail-300x300/guide-sustaining-sport-ipr-2022-960.jpg?t=1732696628964&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <source media="(max-width:1000px) and (min-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/6000085/Preview-1000x0/guide-sustaining-sport-ipr-2022-960.jpg?t=1732696628964&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img src="/documents/d/sports/images-guide-sustaining-sport-ipr-2022-960.jpg?imagePreview=1" class="card-img-top" alt="" data-lfr-editable-id="card-image" data-lfr-editable-type="image" data-fileentryid="6000085"> </picture></a> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a href="https://www-wipo-int.translate.goog/documents/d/sports/guide-sustaining-sport-ipr-2022?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <div> Reference Guide to Sustaining Sport and its Development through Intellectual Property Rights </div></a></h2> <div> <div class="lfr-layout-structure-item-basic-component-button lfr-layout-structure-item-994faab3-7983-e24a-291b-70e79c40969b " style=""> <div id="fragment-43dbebfc-86f5-a815-1076-68ba930da36e"> <div class="component-button text-break"> <a class="btn btn-nm btn-primary" data-lfr-editable-id="link" data-lfr-editable-type="link" href="https://www-wipo-int.translate.goog/documents/d/sports/guide-sustaining-sport-ipr-2022?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" id="fragment-jtit-link" target="_blank">Read our guide</a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-card-w-top-image-u--copy- lfr-layout-structure-item-1ca5ec48-b77e-2052-d7c0-288fe0f9d280 " style=""> <div id="fragment-cd9fcc2a-2f37-d7ef-aca9-3db525fb4fff"> <div class="card feature-highlight-card"> <div class="feature-highlight" id="card-feature"> Featured </div> <figure class="figure"> <picture data-fileentryid="5838043"> <source media="(max-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/5838043/Thumbnail-300x300/fair-play-sports-feature.png?t=1730887553615&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB,https://www-wipo-int.translate.goog/o/adaptive-media/image/5838043/Preview-1000x0/fair-play-sports-feature.png?t=1730887553615&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB 2x"> <source media="(max-width:600px) and (min-width:300px)" srcset="https://www-wipo-int.translate.goog/o/adaptive-media/image/5838043/Preview-1000x0/fair-play-sports-feature.png?t=1730887553615&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <img src="/documents/d/sports/images-fair-play-sports-feature.png?imagePreview=1" class="card-img-top" alt="" data-lfr-editable-id="card-image" data-lfr-editable-type="image" data-fileentryid="5838043"> </picture> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a href="https://www-wipo-int.translate.goog/web/sports/broadcasting/illegal-streams?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"> <div> Fair Play: Navigating IP Enforcement in the Sports Arena </div></a></h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-b97f3dbc-70a4-5144-de0c-0572e9da3105 " style=""> <div id="fragment-1a290380-034d-681b-c48d-2e6c04ca2c75"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"><span style="font-size:13.0pt"><span style="font-family:"Noto Sans Display",sans-serif"><span style="color:#1d1d1f">Join us on November 7, from 1 p.m. to 2 p.m. (CEST) to explore <a href="https://translate.google.com/website?sl=auto&tl=en&hl=en-GB&u=https://wipo.us8.list-manage.com/track/click?u%3Debfb4bd1ae698020adc01a4ce%26id%3Df17b3137c7%26e%3D1d13144205" target="_blank"><span style="color:#0059c6">Fair Play: Navigating IP Enforcement in the Sports Arena</span></a></span></span></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-0ad7cf8b-3f9e-28a1-3f8d-21dd5ce3f498 lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"> <div class="lfr-layout-structure-item-image--copy--0 lfr-layout-structure-item-3734d2b8-ed28-4670-bfbb-43eaf66ce3f9 " style=""> <div id="fragment-dcd1c66a-b6da-78b9-2b77-93aaa20e80e6"> <figure class="figure"> <img src="/documents/d/wipo/getty_1320501530_845" class="img-fluid rounded" data-lfr-editable-id="image-square" data-lfr-editable-type="image" alt="A modern sports shoe"> <figcaption class="credit" data-lfr-editable-id="image-credit" data-lfr-editable-type="text"> IMAGE: David Peperkamp/GettyImages </figcaption> </figure> </div> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-162f2a9b-50cb-7885-d1cd-89bf40823cbe " style=""> <div id="fragment-c9314cc3-13f2-cf2f-04b2-fe8f2c7e9899"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"><strong>Several IP rights may protect a sports shoe:</strong> </div> </div> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-8f7a6b86-e9d8-4d7e-5a25-aeff3a15f407 " style=""> <div id="fragment-901830c6-ac40-a55e-0f30-bf265d0cb57b"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <ul> <li><a href="https://www-wipo-int.translate.goog/web/patents?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Patents</a> protect the technology used to develop the shoe</li> <li><a data-senna-off="true" href="https://www-wipo-int.translate.goog/designs/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Designs</a> protect the “look” of the shoe</li> <li><a data-senna-off="true" href="https://www-wipo-int.translate.goog/trademarks/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Trademarks</a> distinguish the shoe from similar products and protect the “reputation” of the shoe (and the company making it)</li> <li><a data-senna-off="true" href="https://www-wipo-int.translate.goog/copyright/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Copyright</a> protects any artwork and audiovisual creations used to publicize the shoe</li> </ul> </div> </div> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-d5380e4a-b7ec-374e-4cad-97fc9d967d16 " style=""> <div id="fragment-1d707481-d355-be1c-9602-a5ce7e5fa93b"> <div class="card "> <figure class="figure"> <a href="https://www-wipo-int.translate.goog/en/web/sports/broadcasting/illegal-streams?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/documents/d/wipo/images-photos-tackling-illegal-sports-streams-on-desktop-960.webp" class="card-img-top" alt="" data-lfr-editable-id="card-image" data-lfr-editable-type="image"></a> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a href="https://www-wipo-int.translate.goog/en/web/sports/broadcasting/illegal-streams?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Tackling Illegal Sports Streams</a></h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-93743fd4-bf3c-4beb-d2e7-3ae87b146090 " style=""> <div id="fragment-4138b21b-6f4e-fcfa-cc59-1b25b6f4fe57"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> Combatting illegal sports piracy to protect the athletes we love and to keep fans safe </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-5047f15b-a5da-f76d-f6e0-c4abc716a936 lfr-layout-structure-item-container ulf-section ulf-line container-fluid container-fluid-max-xl" style=""> <div class="lfr-layout-structure-item-block-id-include--copy- lfr-layout-structure-item-c6880a1c-df67-6c97-d8e5-c1b0d3722ee6 " style=""> <div id="fragment-02b6984b-da44-7b93-3dda-afaba3e55cdb"> <div class="row row-heading" id="business"> <div class="col-md-9"> <div> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-16544cca-b5d7-e27e-65b5-4ae316f31d15 " style=""> <div id="fragment-a6b02371-9ebb-cc8a-3fb0-78529946b8d8"> <h2 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">IP in the sports business</h2> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-96c7092b-c535-2460-0593-0700eb018ae0 lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-8 col-sm-12 col-12 col-md-8"> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-1bb8855e-24ea-b314-b570-7d821f3d50d1 " style=""> <div id="fragment-e51422f6-0527-aa0c-bfd1-48f930975657"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> <p>Sports show <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-ip/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">intellectual property</a> (IP) in action. <strong>Patents </strong>encourage technological advances that result in better sporting equipment. <strong>Trademarks</strong>, <strong>brands </strong>and <strong>designs </strong>contribute to the distinct identity of events, teams and their gear. <strong>Copyright</strong>-related rights generate the revenues needed for broadcasters to invest in the costly undertaking of broadcasting sports events to fans worldwide. IP rights are the basis of licensing and merchandising agreements that earn revenues to support the development of the sports industry.</p> </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"></div> </div> </div> <div class="lfr-layout-structure-item-ebc07257-08c8-df15-14e1-1f7454f0234a lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-02412288-32f7-85fa-ea70-c3df78b8a7b3 " style=""> <div id="fragment-5d242f4e-ca03-47e7-3c2e-d7b2f85cf495"> <div class="card card-ver-no-bg"> <figure class="figure"> <a href="https://www-wipo-int.translate.goog/web/sports/technology?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/documents/d/wipo/pics-ipday2019_pct_wo2019071226_845.jpg" class="card-img-top" alt="a schematic image of a patent application for a smart sports mat as an example of innovative sports technology protected by IP rights" data-lfr-editable-id="card-image" data-lfr-editable-type="image"></a> <figcaption class="credit"> <div> IMAGE: WO2019071226 </div> </figcaption> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a href="https://www-wipo-int.translate.goog/web/sports/technology?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Sports Patents</a></h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-cbdc92b9-fc43-b3e3-ba34-a3cfd03fbbe3 " style=""> <div id="fragment-6ab4acf1-6662-332b-3576-dd9de177d53f"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> From the sports shoe to the swimsuit and the tennis racket to the football, sports technologists have applied their ingenuity, creativity and expertise to develop better and safer equipment in the quest for sporting excellence. </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-b2ec745d-c4dd-bb6b-18ef-ca887441f2fc " style=""> <div id="fragment-62495529-abc4-e128-93c4-57cca61893d2"> <div class="card card-ver-no-bg"> <figure class="figure"> <a href="https://www-wipo-int.translate.goog/web/sports/branding?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/documents/d/wipo/getty_476895307_845" class="card-img-top" alt="a football with Adidas branding on it as an example of using trademarks in sports" data-lfr-editable-id="card-image" data-lfr-editable-type="image"></a> <figcaption class="credit"> <div> IMAGE: DDurrich/Getty Images </div> </figcaption> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a href="https://www-wipo-int.translate.goog/web/sports/branding?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Sports Trademarks</a></h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-fd2f87b5-1a0f-7a9a-61f6-7e029a0069e7 " style=""> <div id="fragment-e636e9e3-a7f2-5dac-aa0e-1e470da7480b"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> Brands are critical for creating business value, and the sports business is no exception. Strong brands command customer loyalty and premium prices, constituting valuable assets that drive company revenue and growth. </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-5e1cdd24-593f-fd59-fbc4-a51f17079488 " style=""> <div id="fragment-2edfbc73-f5a2-b594-71aa-b0a57586a3cd"> <div class="card card-ver-no-bg"> <figure class="figure"> <a href="https://www-wipo-int.translate.goog/web/sports/design?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/documents/d/wipo/getty_1394903736_845" class="card-img-top" alt="two distinct designs of bicycles showing how innovative design improves sports equipment" data-lfr-editable-id="card-image" data-lfr-editable-type="image"></a> <figcaption class="credit"> <div> IMAGE: vladwel/Getty Images </div> </figcaption> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a href="https://www-wipo-int.translate.goog/web/sports/design?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Designs in Sports</a></h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-1f2233d9-c848-469f-35c5-9fab1097faac " style=""> <div id="fragment-2e95e507-e00b-e4e6-8d27-962b83228cda"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> The influence of design in the world of sport is far-reaching. Where image and aesthetics are involved, so too is design, and where new materials emerge, aesthetics or design soon follow. </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-ef001fc7-ae66-abbd-0533-21166b11a3ce " style=""> <div id="fragment-ceeb2393-eec4-08f7-bc2a-09e08513c498"> <div class="card card-ver-no-bg"> <figure class="figure"> <a href="https://www-wipo-int.translate.goog/web/sports/broadcasting?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/documents/d/wipo/getty_1305067696_845" class="card-img-top" alt="a man watching a live sports broadcasting symbolizing the use of copyright in sport" data-lfr-editable-id="card-image" data-lfr-editable-type="image"></a> <figcaption class="credit"> <div> IMAGE: grinvalds/Getty Images </div> </figcaption> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a href="https://www-wipo-int.translate.goog/web/sports/broadcasting?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Copyright and Broadcasting Rights in Sports</a></h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-18e683c6-18a9-184a-56ff-610036be197d " style=""> <div id="fragment-7e252061-9ca2-a90e-3bb6-21e3264dd56a"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> Copyright and related rights, particularly those relating to broadcasting organizations, underpin the relationship between sports and television and other media. </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-4b45f47f-9acc-e839-c9ef-fadc5129748b " style=""> <div id="fragment-a04c4595-a948-fe80-135a-0b63eb03098e"> <div class="card card-ver-no-bg"> <figure class="figure"> <a href="https://www-wipo-int.translate.goog/web/sports/licenses?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/documents/d/sports/images-getty_494349518_845.jpg" class="card-img-top" alt="an example of a business company sponsoring a sports event" data-lfr-editable-id="card-image" data-lfr-editable-type="image"></a> <figcaption class="credit"> <div> IMAGE: Joeydanuphol/iStock Editorial/Getty Images Plus </div> </figcaption> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a href="https://www-wipo-int.translate.goog/web/sports/licenses?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Licensees and Sponsorships in Sports</a></h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-6b5b5c60-c661-3823-e2d2-afe182df36fe " style=""> <div id="fragment-45db6b11-abdf-704e-e4c6-a2dc2db12b5e"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> By acquiring IP rights and using them strategically, sports organizations and other rights owners can protect and increase their income-generating potential. </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col col-lg-4 col-sm-12 col-12 col-md-4"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-b1464359-2408-cde3-ac09-79982e4a0c3f " style=""> <div id="fragment-895781a8-5926-2c61-9072-e2214aae46a6"> <div class="card card-ver-no-bg"> <figure class="figure"> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/amc/en/center/specific-sectors/sports/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/documents/d/wipo/Getty_500751647_845" class="card-img-top" alt="a businessman showing a red card as a conceptual representation of intellectual property arbitration in sports" data-lfr-editable-id="card-image" data-lfr-editable-type="image"></a> <figcaption class="credit"> <div> IMAGE: BrianAJackson/Getty Images Plus </div> </figcaption> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a data-senna-off="true" href="https://www-wipo-int.translate.goog/amc/en/center/specific-sectors/sports/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">IP and Dispute Resolution in Sports</a></h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-6da02884-4ec4-36d0-e817-194c5e4bf063 " style=""> <div id="fragment-b4fe9ae8-f4ac-dadf-ec1f-3a2b0da25deb"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> What kind of IP-related disputes are common in the sports area, and how to resolve them. </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-153793be-cdfb-c48e-c05a-f0d5a271ec91 lfr-layout-structure-item-container ulf-section ulf-line container-fluid container-fluid-max-xl" style=""> <div class="lfr-layout-structure-item-block-id-include--copy- lfr-layout-structure-item-8bab282a-10d7-71d1-6160-e42cfb0db3bb " style=""> <div id="fragment-a8348db4-9b65-5751-5774-aa118216d5d8"> <div class="row row-heading" id="stories"> <div class="col-md-9"> <div> <div class="lfr-layout-structure-item-basic-component-heading lfr-layout-structure-item-9c6b99a3-f9db-2d47-07f4-1a26c7377062 " style=""> <div id="fragment-84dc3b89-8d20-a0f3-372b-df56e9c0f4c6"> <h2 class="component-heading mb-0 text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="text">Sports intellectual property stories</h2> </div> <style>.fragment-heading-text-colored a { color: inherit; }</style> </div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-ecac2b03-86b1-4f7d-0095-0756dffaaf3e " style=""> <div id="fragment-85333c8c-ac29-a164-dbed-3f7f4ea10f39"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> Find more stories on how IP stimulates the business of sports in these <a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine/en/search/search.jsp?subject&query=sport&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" rel="noopener" target="_blank">WIPO Magazine</a> articles. </div> </div> <style>.component-paragraph img { max-width: 100%; }</style> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-d1f242da-6bfd-f798-02ab-ba8ffe255ad3 lfr-layout-structure-item-row " style=""> <div class="row align-items-lg-start align-items-sm-start align-items-start align-items-md-start flex-lg-row flex-sm-row flex-row flex-md-row"> <div class="col col-lg-3 col-sm-12 col-12 col-md-3"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-a1d7d13f-7e1e-185c-7e75-1e0a9fb6e6bc " style=""> <div id="fragment-266b1478-aa50-6cf4-5f2b-4bafe1d8c66a"> <div class="card card-ver-no-bg"> <figure class="figure"> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine/en/2021/03/article_0007.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="https://www.wipo.int/export/sites/www/wipo_magazine/images/en/2024/2024_art_14_1_845.jpg" class="card-img-top" alt="" data-lfr-editable-id="card-image" data-lfr-editable-type="image"></a> <figcaption class="credit"> <div> IMAGE: BENJAMIN BOCCAS PARIS 2024) </div> </figcaption> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine_digital/en/2024/article_0014.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">The Phryges – Paris 2024 Mascots Star as Olympic Merchandise</a></h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-56f7155b-aefd-1882-045c-4fd2f555a342 " style=""> <div id="fragment-941e06c9-d910-db61-21d9-00ac24fc3b11"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> Paris 2024 is here. But what remains after the Games? The Paris 2024 mascots will be more than just souvenirs. Beyond the medals and accolades, it’s the merchandise that endures – and the Olympic mascots stand out. </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col col-lg-3 col-sm-12 col-12 col-md-3"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-5f6cfa55-8afe-fe68-fedc-19f03c88eeff " style=""> <div id="fragment-09dc80a0-83d3-f8d7-5526-b0b248d69a97"> <div class="card card-ver-no-bg"> <figure class="figure"> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine/en/2021/03/article_0007.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="https://www.wipo.int/wipo_magazine/images/en/2021/2021_03_art_7_1_845.jpg" class="card-img-top" alt="a male Paralympic sportsman is running using prostheses as a symbol of innovation improving access to sports for all" data-lfr-editable-id="card-image" data-lfr-editable-type="image"></a> <figcaption class="credit"> <div> IMAGE: Ottobock </div> </figcaption> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine/en/2021/03/article_0007.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Innovative prostheses positively change the Paralympics</a></h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-ad8cc8d3-945d-1eb8-5cc4-fab296be115e " style=""> <div id="fragment-9343e73c-07d1-9e6c-161f-0c9dcde3670f"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> Some 4,400 athletes with disabilities competed for gold during the Tokyo 2020 Paralympic Games. IP protected sports prostheses were one of the key devices they used to achieve their goals. </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col col-lg-3 col-sm-12 col-12 col-md-3"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-62d70910-1c90-7c7f-cb8c-5f1d2bc8a210 " style=""> <div id="fragment-ff28dece-dd27-c449-ff19-d62f83d2be0b"> <div class="card card-ver-no-bg"> <figure class="figure"> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine_digital/en/2021/article_0007.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="https://www.wipo.int/wipo_magazine/images/en/2021/2021_art_7_1_845.jpg" class="card-img-top" alt="a male inventor smiling in his workshop" data-lfr-editable-id="card-image" data-lfr-editable-type="image"></a> <figcaption class="credit"> <div> IMAGE: Rory Cooper </div> </figcaption> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine_digital/en/2021/article_0007.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Paralympian Rory Cooper drives innovation for people with disabilities</a></h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-f587e3de-6b0e-ee87-b9f6-e1b46901cec1 " style=""> <div id="fragment-770f42b7-5474-a806-a624-087f47076251"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> Dr. Cooper – Paralympian, serial inventor, army veteran, engineer, marathon racer – discusses his ground-breaking work and the importance of IP in bringing it to the market. </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="col col-lg-3 col-sm-12 col-12 col-md-3"> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-48fabba9-73d2-d1ea-cdfb-d24cebfc6d67 " style=""> <div id="fragment-a1c823ad-2974-eeac-4ab2-3cc09d4b6ed4"> <div class="card card-ver-no-bg"> <figure class="figure"> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine/en/2020/03/article_0005.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="https://www.wipo.int/wipo_magazine/images/en/2020/2020_03_art_5_4_845.jpg" class="card-img-top" alt="kenyan female entrepreneur showing two sport shoes that her company produces" data-lfr-editable-id="card-image" data-lfr-editable-type="image"></a> <figcaption class="credit"> <div> IMAGE: Enda </div> </figcaption> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine/en/2020/03/article_0005.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Enda: Kenya’s first home-grown running shoe</a></h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-d1b633b4-3193-f617-13a6-85a5742d0362 " style=""> <div id="fragment-d36c95a3-0af4-d452-c09f-36a597bbd544"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> Kenyan entrepreneur Navalayo Osembo-Ombati gave up a job at the United Nations in New York to set up a running shoes business in Kenya, fulfilling her dream of building on Kenya’s rich sporting heritage. </div> </div> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-card-0 lfr-layout-structure-item-8c4ac494-8832-0be2-b88f-2b9e2d1e9418 " style=""> <div id="fragment-0d34053d-6aba-da45-2082-85228a449075"> <div class="card card-ver-no-bg"> <figure class="figure"> <a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine_digital/en/2021/article_0004.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="https://www.wipo.int/wipo_magazine/images/en/2021/2021_art_4_1_845.jpg" class="card-img-top" alt="a female sportsman lighting the Olympic torch" data-lfr-editable-id="card-image" data-lfr-editable-type="image"></a> <figcaption class="credit"> <div> IMAGE: CNOSF/KMSP </div> </figcaption> </figure> <div class="card-body"> <h2 class="card-title" data-lfr-editable-id="card-title" data-lfr-editable-type="text"><a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine_digital/en/2021/article_0004.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Meet the designer of the Olympic torch for the 2020 Tokyo Olympic Games</a></h2> <div> <div class="lfr-layout-structure-item-basic-component-paragraph lfr-layout-structure-item-46edfdff-3b83-7071-a18d-69cd0b2c1c52 " style=""> <div id="fragment-baf93e76-35e0-8b05-a4df-1b4897981a3d"> <div class="clearfix component-paragraph text-break" data-lfr-editable-id="element-text" data-lfr-editable-type="rich-text"> An icon of the Olympic Games, the Olympic torch symbolizes hope and peace. The Olympic torch relay, however, is a modern invention, first introduced in the 1936 Summer Olympic Games in Berlin. </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="lfr-layout-structure-item-1bbf52e9-bde1-9d92-e2d9-dc2323a93e96 lfr-layout-structure-item-container " style=""> <div class="lfr-layout-structure-item-basic-component-html lfr-layout-structure-item-902b7758-f7d5-c3b0-677f-4c096f4ed976 " style=""> <div id="fragment-a168c769-f34f-0397-401c-b67b64511670"> <div class="component-html" data-lfr-editable-id="element-html" data-lfr-editable-type="html"> <div class="content"> <div class="main"> <p class="lead">From football to tennis to ice skating, in every sporting field, inventors and creators are working behind the scenes to push the boundaries of athletic performance, improve audience experience and bring sports events to every home.</p> <p>IP rights – and the legal protection they give – are the basis for key business transactions that secure the economic value of sports and push the industry forward. Thanks to steady industry growth, sporting organizations can finance high-profile sports events and promote sports development worldwide. The sports industry also contributes to the world economy, creating jobs and developing public infrastructure.</p> </div> <div class="complementary"> <div class="media box"> <a href="https://www-wipo-int.translate.goog/documents/d/sports/guide-sustaining-sport-ipr-2022?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" target="_blank" class="pull-left"><img alt="" src="/documents/102028/103632/guide-sustaining-sport-ipr-2022-cover-140.jpg"></a> <div class="media-body"> <p class="featured">Featured</p> <p>Reference Guide to Sustaining Sport and its Development through Intellectual Property Rights</p><a href="https://www-wipo-int.translate.goog/documents/d/sports/guide-sustaining-sport-ipr-2022?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" target="_blank"><button class="btn btn-info">Read our guide</button></a> </div> </div> </div> <div class="content"> <div class="complementary"> <figure><img alt="A modern sports shoe" src="/documents/d/wipo/getty_1320501530_845"> <figcaption class="credit"> (Photo: David Peperkamp/GettyImages) </figcaption> </figure> </div> <div class="main"> <p><strong>Several IP rights may protect a sports shoe:</strong></p> <ul> <li><a data-senna-off="true" href="https://www-wipo-int.translate.goog/patents/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Patents</a> protect the technology used to develop the shoe</li> <li><a data-senna-off="true" href="https://www-wipo-int.translate.goog/designs/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Designs</a> protect the “look” of the shoe</li> <li><a data-senna-off="true" href="https://www-wipo-int.translate.goog/trademarks/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Trademarks</a> distinguish the shoe from similar products and protect the “reputation” of the shoe (and the company making it)</li> <li><a data-senna-off="true" href="https://www-wipo-int.translate.goog/copyright/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Copyright</a> protects any artwork and audiovisual creations used to publicize the shoe</li> </ul> </div> </div> <div class="content cols cols--three line"> <h2>IP in the sports business</h2> <p>Sports show <a data-senna-off="true" href="https://www-wipo-int.translate.goog/about-ip/en/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" target="_self">intellectual property</a> (IP) in action. <strong>Patents</strong> encourage technological advances that result in better sporting equipment. <strong>Trademarks</strong>, <strong>brands</strong> and <strong>designs</strong> contribute to the distinct identity of events, teams and their gear. <strong>Copyright</strong>-related rights generate the revenues needed for broadcasters to invest in the costly undertaking of broadcasting sports events to fans worldwide. IP rights are the basis of licensing and merchandising agreements that earn revenues to support the development of the sports industry.</p> <div class="cols cols--three"> <div class="col"> <figure><a href="https://www-wipo-int.translate.goog/en/web/sports/technology?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img alt="a schematic image of a patent application for a smart sports mat as an example of innovative sports technology protected by IP rights" src="/documents/102028/103635/ipday2019_pct_wo2019071226_845.jpg"></a> <figcaption class="credit"> (Photo: WO2019071226) </figcaption> </figure> <h3><a href="https://www-wipo-int.translate.goog/en/web/sports/technology?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Sports Patents</a></h3> <p>From the sports shoe to the swimsuit and the tennis racket to the football, sports technologists have applied their ingenuity, creativity and expertise to develop better and safer equipment in the quest for sporting excellence.</p> </div> <div class="col"> <figure><a href="https://www-wipo-int.translate.goog/en/web/sports/branding?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img alt="a football with Adidas branding on it as an example of using trademarks in sports" src="/documents/d/wipo/getty_476895307_845"></a> <figcaption class="credit"> (Photo: DDurrich/Getty Images) </figcaption> </figure> <h3><a href="https://www-wipo-int.translate.goog/en/web/sports/branding?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Sports Trademarks</a></h3> <p>Brands are critical for creating business value, and the sports business is no exception. Strong brands command customer loyalty and premium prices, constituting valuable assets that drive company revenue and growth.</p> </div> <div class="col"> <figure><a href="https://www-wipo-int.translate.goog/en/web/sports/design?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img alt="two distinct designs of bicycles showing how innovative design improves sports equipment" src="/documents/d/wipo/getty_1394903736_845"></a> <figcaption class="credit"> (Photo: vladwel/Getty Images) </figcaption> </figure> <h3><a href="https://www-wipo-int.translate.goog/en/web/sports/design?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Designs in Sports</a></h3> <p>The influence of design in the world of sport is far-reaching. Where image and aesthetics are involved, so too is design, and where new materials emerge, aesthetics or design soon follow.</p> </div> </div> <div class="cols cols--three"> <div class="col"> <figure><a href="https://www-wipo-int.translate.goog/en/web/sports/broadcasting?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img alt="a man watching a live sports broadcasting symbolizing the use of copyright in sport" src="/documents/d/wipo/getty_1305067696_845"></a> <figcaption class="credit"> (Photo: grinvalds/Getty Images) </figcaption> </figure> <h3><a href="https://www-wipo-int.translate.goog/en/web/sports/broadcasting?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Copyright and Broadcasting Rights in Sports</a></h3> <p>Copyright and related rights, particularly those relating to broadcasting organizations, underpin the relationship between sports and television and other media.</p> </div> <div class="col"> <figure><a href="https://www-wipo-int.translate.goog/en/web/sports/licenses?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/documents/d/wipo/pics-getty_494349518_845.jpg" alt="an example of a business company sponsoring a sports event"></a> <figcaption class="credit"> (Photo: Joeydanuphol/iStock Editorial/Getty Images Plus) </figcaption> </figure> <h3><a href="https://www-wipo-int.translate.goog/en/web/sports/licenses?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Licensees and Sponsorships in Sports</a></h3> <p>By acquiring IP rights and using them strategically, sports organizations and other rights owners can protect and increase their income-generating potential.</p> </div> <div class="col"> <figure><a data-senna-off="true" href="https://www-wipo-int.translate.goog/amc/en/center/specific-sectors/sports/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="/documents/d/wipo/Getty_500751647_845" alt="a businessman showing a red card as a conceptual representation of intellectual property arbitration in sports"></a> <figcaption class="credit"> (Photo: BrianAJackson/Getty Images Plus) </figcaption> </figure> <h3><a data-senna-off="true" href="https://www-wipo-int.translate.goog/amc/en/center/specific-sectors/sports/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">IP and Dispute Resolution in Sports</a></h3> <p>What kind of IP-related disputes are common in the sports area, and how to resolve them.</p> </div> </div> </div> <div class="content cols cols--four line"> <h2>Sports intellectual property stories</h2> <p>Find more stories on how IP stimulates the business of sports in these <a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine/en/search/search.jsp?subject&query=sport&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB" target="_blank" rel="noopener">WIPO Magazine</a> articles.</p> <div class="col"> <figure><a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine/en/2021/03/article_0007.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="https://www.wipo.int/wipo_magazine/images/en/2021/2021_03_art_7_1_845.jpg" alt="a male Paralympic sportsman is running using prostheses as a symbol of innovation improving access to sports for all"></a> <figcaption class="credit"> (Photo: Courtesy of Ottobock) </figcaption> </figure> <h3><a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine/en/2021/03/article_0007.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Innovative prostheses positively change the Paralympics</a></h3> <p>Some 4,400 athletes with disabilities competed for gold during the Tokyo 2020 Paralympic Games. IP protected sports prostheses were one of the key devices they used to achieve their goals.</p> </div> <div class="col"> <figure><a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine_digital/en/2021/article_0007.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="https://www.wipo.int/wipo_magazine/images/en/2021/2021_art_7_1_845.jpg" alt="a male inventor smiling in his workshop"></a> <figcaption class="credit"> (Photo: Courtesy of Rory Cooper) </figcaption> </figure> <h3><a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine_digital/en/2021/article_0007.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Paralympian Rory Cooper drives innovation for people with disabilities</a></h3> <p>Dr. Cooper – Paralympian, serial inventor, army veteran, engineer, marathon racer – discusses his ground-breaking work and the importance of IP in bringing it to the market.</p> </div> <div class="col"> <figure><a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine_digital/en/2021/article_0004.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="https://www.wipo.int/wipo_magazine/images/en/2021/2021_art_4_1_845.jpg" alt="a female sportsman lighting the Olympic torch"></a> <figcaption class="credit"> (Photo: CNOSF/KMSP) </figcaption> </figure> <h3><a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine_digital/en/2021/article_0004.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Meet the designer of the Olympic torch for the 2020 Tokyo Olympic Games</a></h3> <p>An icon of the Olympic Games, the Olympic torch symbolizes hope and peace. The Olympic torch relay, however, is a modern invention, first introduced in the 1936 Summer Olympic Games in Berlin.</p> </div> <div class="col"> <figure><a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine/en/2020/03/article_0005.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB"><img src="https://www.wipo.int/wipo_magazine/images/en/2020/2020_03_art_5_4_845.jpg" alt="kenyan female entrepreneur showing two sport shoes that her company produces"></a> <figcaption class="credit"> (Photo: Courtesy of Enda) </figcaption> </figure> <h3><a data-senna-off="true" href="https://www-wipo-int.translate.goog/wipo_magazine/en/2020/03/article_0005.html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB">Enda: Kenya’s first home-grown running shoe</a></h3> <p>Kenyan entrepreneur Navalayo Osembo-Ombati gave up a job at the United Nations in New York to set up a running shoes business in Kenya, fulfilling her dream of building on Kenya’s rich sporting heritage.</p> </div> </div> </div> </div> </div> <style>.component-html img { max-width: 100%; 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