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id="main" class="site-main"> <article class="post-container post-33601 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_industries-financial-services case_study_company-prophet"> <div class="entry-content"> <section class="section-content section-dark" style=""> <article class="container"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%"> <h2 class="wp-block-heading h5 has-text-color" id="h-case-study" style="color:#22ffab"><strong>CASE STUDY</strong></h2> <p></p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h1 class="wp-block-heading" id="h-swiss-re">Swiss Re</h1> <p class="h3">Die Marke in einer sich rasch verändernden Welt zukunftssicher machen</p> </div> </div> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> </article> </section> <div class="wp-block-cover alignfull is-light"><span aria-hidden="true" class="wp-block-cover__background has-background-dim-0 has-background-dim"></span><img fetchpriority="high" decoding="async" width="2800" height="1500" class="wp-block-cover__image-background wp-image-32559" alt="" src="https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_6.jpg" data-object-fit="cover" srcset="https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_6.jpg 2800w, https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_6-600x321.jpg 600w, https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_6-1493x800.jpg 1493w, https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_6-768x411.jpg 768w, https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_6-1536x823.jpg 1536w, https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_6-2048x1097.jpg 2048w, https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_6-1920x1029.jpg 1920w" sizes="(max-width: 2800px) 100vw, 2800px" /><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <div style="height:500px" aria-hidden="true" class="wp-block-spacer"></div> <div style="height:350px" aria-hidden="true" class="wp-block-spacer"></div> <p class="has-text-align-center has-large-font-size"></p> </div></div> <section class="section-content section-white" style="background-color: #ffffff;color: #0a0a0a;"> <article class="container"> <div class="wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%"> <h2 class="wp-block-heading" id="h-die-herausforderung"><strong><strong>Die Herausforderung</strong> </strong></h2> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <p>Die Welt verändert sich grundlegend – und das betrifft auch die Art der Versicherung und Rückversicherung. Swiss Re, ein weltweit führender Anbieter in diesem Bereich, hat erkannt, dass sich die Anforderungen von Kunden und Partnern aufgrund von Klimawandel, zunehmender Digitalisierung und Datennutzung sowie neuen Risiken und disruptiven Wettbewerbern verändert haben.</p> <p>Swiss Re hatte bereits die Geschäftsstrategie angepasst, um diesen neuen Herausforderungen und der sich verändernden Risikolandschaft besser gerecht zu werden. Mit der neuen kundenorientierten Geschäftsstrategie war es entscheidend, dass die Swiss Re Marke ihre Zielgruppen noch besser anspricht und überzeugt.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%"> <h2 class="wp-block-heading" id="h-unsere-losung"><strong><strong>Unsere Lösung</strong> </strong></h2> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <p>Prophet hat Swiss Re geholfen, die Markenstrategie neu zu gestalten. Dies beinhaltete eine Aktualisierung der Markenpositionierung, eine Weiterentwicklung der visuellen Identität und die Einführung einer neuartigen Audiomarke. In enger Zusammenarbeit mit den verschiedenen, globalen Swiss Re Teams und mit einem tiefgehenden Verständnis für die Herausforderungen, vor denen die Marke stand, entwickelten wir eine relevantere und differenziertere Marktpräsenz.  </p> <p>Die überarbeitete Markenpositionierung reflektiert nun das dynamische, digital ausgerichtete Swiss Re und zeigt die Wachstumsziele des Unternehmens auf. Diese einzigartige Positionierung betont die Stärken von Swiss Re in den Bereichen Technologie und Innovation, Datenanalyse und gesellschaftlich, verantwortungsvoller Führung, um den neuen Risikotypen besser gerecht zu werden und gleichzeitig neue Talente und Partner zu gewinnen.</p> <p>Um die neue Markenstrategie zu unterstützen, haben wir die visuelle Identität erweitert, um alle Aspekte unseres Geschäfts zu repräsentieren und ein Gefühl von „Einheit“ in der heutigen digitalen Welt zu schaffen. Wir haben mit dem Swiss Re Team zusammengearbeitet und die Identität mit verschiedenen Designelementen zum Leben erweckt, darunter speziell angefertigte Bilder, die symbolisieren, wie Swiss Re Fortschritt fördert und ihre einzigartige Sicht auf die Welt vorantreibt. Außerdem haben wir – was für eine B2B-Marke ungewöhnlich ist – eine Audiomarke eingeführt, um den richtigen Ton zu treffen und der Marke einen moderneren Ausdruck zu verleihen.</p> </div> </div> </article> </section> <section class="section-content section-white" style="background-color: #ffffff;color: #0a0a0a;"> <article class="container"> <div class="wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="carousel-container" data-slide-show="1"> <div class="carousel-inner-container"> <figure class="wp-block-image size-full"><img decoding="async" width="2800" height="1500" src="https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_1.jpg" alt="" class="wp-image-32543" srcset="https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_1.jpg 2800w, 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size-full"><img loading="lazy" decoding="async" width="2800" height="1500" src="https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_11.jpg" alt="" class="wp-image-32550" srcset="https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_11.jpg 2800w, https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_11-600x321.jpg 600w, https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_11-1493x800.jpg 1493w, https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_11-768x411.jpg 768w, https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_11-1536x823.jpg 1536w, https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_11-2048x1097.jpg 2048w, 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https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_9-1536x823.jpg 1536w, https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_9-2048x1097.jpg 2048w, https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_9-1920x1029.jpg 1920w" sizes="(max-width: 1493px) 100vw, 1493px" /></figure> </div> </div> </div> </div> </article> </section> <section class="section-content section-white" style="background-color: #ffffff;color: #0a0a0a;"> <article class="container"> <div class="wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:30%"> <h2 class="wp-block-heading" id="h-ergebnisse"><strong><strong>Ergebnisse</strong> </strong></h2> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <p>Ausgezeichnet mit dem renommierten „Red Dot Design Award“ im Jahr 2022 und dem „German Brand Award“ im Jahr 2023, unterstreicht die aufgefrischte Marke die führende Position von Swiss Re in der Branche als zukunftsorientiertes Unternehmen, das Top-Talente anzieht, sich von der Konkurrenz abhebt und neue Chancen nutzt.</p> <p>Der neue Auftritt kommt nicht nur intern gut an, sondern auch bei den Mitarbeitern, die den Gedanken der „Einheit“ noch stärker zum Ausdruck bringen.</p> </div> </div> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img loading="lazy" decoding="async" src="https://prophet.com/wp-content/uploads/2023/05/Jan-Dietrich-Muller-HS-BW-e1683656167800.jpg" alt="" class="wp-image-32540" style="object-fit:cover;width:319px;height:319px" width="319" height="319" srcset="https://prophet.com/wp-content/uploads/2023/05/Jan-Dietrich-Muller-HS-BW-e1683656167800.jpg 425w, https://prophet.com/wp-content/uploads/2023/05/Jan-Dietrich-Muller-HS-BW-e1683656167800-300x300.jpg 300w" sizes="(max-width: 319px) 100vw, 319px" /></figure> </div> <div class="wp-block-column has-black-color has-text-color is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:2.5%"> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <div style="height:60px" aria-hidden="true" class="wp-block-spacer"></div> <p class="h2">„Prophet‘s einzigartiger Ansatz für strategisches Design hat der Marke einen zeitgemäßeren und anspruchsvolleren Ausdruck verliehen. Wir könnten nicht stolzer auf das Ergebnis sein.“</p> <p><strong>Dr. Jan Dietrich Müller</strong><br>Head Group Communications, Managing Director</p> </div> </div> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="carousel-container" data-slide-show="1"> <div class="carousel-inner-container"> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="2800" height="1500" src="https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_5.jpg" alt="" class="wp-image-32545" style="object-fit:cover" srcset="https://prophet.com/wp-content/uploads/2023/05/Prophet_Web_SwissRe_CaseStudy_SupportingHero_2800x1500_5.jpg 2800w, 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