AppsFlyer | Make good data-driven choices

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href="https://www.appsflyer.com/products/customer-experience-deep-linking/"> <b class="d-block pb-2">CX & deep linking</b> <span class="d-none d-md-block navbar-nav__item-text"> Boost revenue with exceptional customer experience </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Create meaningful conversations with your customers" id="" href="https://www.appsflyer.com/products/audiences/"> <b class="d-block pb-2">Audience segmentation</b> <span class="d-none d-md-block navbar-nav__item-text"> Create meaningful conversations with your customers </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Protect </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Protect your marketing budget from mobile ad fraud" id="" href="https://www.appsflyer.com/products/fraud-protection/"> <b class="d-block pb-2">Fraud protection</b> <span class="d-none d-md-block navbar-nav__item-text"> Protect your marketing budget from mobile ad fraud </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Collaborate </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Collaborate with your partners in a privacy-centric way" id="" href="https://www.appsflyer.com/products/privacy-cloud/"> <b class="d-block pb-2">Privacy Cloud</b> <span class="d-none d-md-block navbar-nav__item-text"> Collaborate with your partners in a privacy-centric way </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="First-party data monetization that fuels retail media growth" id="" href="https://www.appsflyer.com/products/data-collaboration/"> <b class="d-block pb-2">AppsFlyer Data Collaboration Platform</b> <span class="d-none d-md-block navbar-nav__item-text"> First-party data monetization that fuels retail media growth </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Connect to over 10,000 tech and media partners" id="" href="https://www.appsflyer.com/products/integrations/"> <b class="d-block pb-2">Partner marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Connect to over 10,000 tech and media partners </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> iOS 14+ solutions </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Data feeds & APIs </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Team </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/product/"> <span class="d-block pb-2">Product</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Goal </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Regain iOS visibility</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Kickstart app growth</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Scale user acquisition</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Increase engagement & LTV </span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-roas/"> <span class="d-block pb-2">Maximize ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Industry </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/food-drink/"> <span class="d-block pb-2">Food & drink</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/health-fitness/"> <span class="d-block pb-2">Health & fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/travel/"> <span class="d-block pb-2">Travel</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Platform </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partnerships </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partners/"> <span class="d-block pb-2">Tech and media partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/agencies/"> <span class="d-block pb-2">Agency partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partner-program/"> <span class="d-block pb-2">Partner Program</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Learn" class="nav-link" href="#">Learn </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Resources </span> <p>Stay informed with industry insights, the latest trends, original content, and all things AppsFlyer</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Ecosystem </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/"> <span class="d-block pb-2">Reports & guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/events/"> <span class="d-block pb-2">Events & webinars</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/templates/"> <span class="d-block pb-2">Tools & templates</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/benchmarks/"> <span class="d-block pb-2">Industry benchmarks</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="/blog/videos/"> <span class="d-block pb-2">Videos</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/podcasts/"> <span class="d-block pb-2">Podcasts</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/glossary/"> <span class="d-block pb-2">Glossary</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/metrics-comparison/"> <span class="d-block pb-2">Metrics comparison</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Customers </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/customers/"> <span class="d-block pb-2">Customer stories</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/product-news/"> <span class="d-block pb-2">Product news</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/use-cases/"> <span class="d-block pb-2">Use cases</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://support.appsflyer.com/hc/"> <span class="d-block pb-2">Help center</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://dev.appsflyer.com/"> <span class="d-block pb-2">Developer Hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://elevate.appsflyer.com/learn/signin"> <span class="d-block pb-2">Learning portal</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <div class="d-none d-sm-block"><a href="/resources/reports/creative-optimization"><img style="border-radius: 8px;" src="/wp-content/uploads/2024/05/image-1-1.png" /></a><div class="d-block"><a href="/resources/reports/creative-optimization" class="btn btn-arrow d-inline-block">New data on AI-driven creative</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Company" class="nav-link" href="#">Company </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="about-us"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Who we are </span> <p>Find out more about our history, our team, what we stand for, and why we do what we do</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/company/about/"> <span class="d-block pb-2">About us</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/company/newsroom/"> <span class="d-block pb-2">Newsroom</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/ceo/"> <span class="d-block pb-2">CEO blog spot</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/trust/"> <span class="d-block pb-2">Trust hub</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="https://careers.appsflyer.com/"> <span class="d-block pb-2">Careers</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/company/social-impact/"> <span class="d-block pb-2">Social impact</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/company/contact/"> <span class="d-block pb-2">Contact</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> <div class="mega-menu__col mega-menu__col--featured theme-borders--md theme-borders--color-1 theme-borders--left col-md-3 d-md-flex flex-column pt-md-55 pl-0 pl-md-50 pr-0 pb-md-40 order-0 order-md-1 "> <a href="https://www.appsflyer.com/blog/ceo/" class="navbar-nav__title d-none d-sm-block pb-2" data-aft="internal-link" data-aft-block="main-nav">From our CEO</a> <div> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/blog/ceo/unbiased-independent-ecosystem-future/" target="_self"> The future of our ecosystem and web </a> </li> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/blog/ceo/user-privacy-ios-14-idfa/" target="_self"> On privacy and user experience </a> </li> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/blog/ceo/aggregated-advanced-privacy/" target="_self"> Aggregated advanced privacy </a> </li> </div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item single-link"> <a itemprop="url" title="Pricing" class="nav-link" href="/pricing/">Pricing </a> </li> </ul> <div class="secondary-nav mb-60 mb-md-0 my-md-0 d-flex flex-column flex-md-row align-items-md-center"> <ul class="navbar-nav lang-switcher list-style-none"> <li class="has-children mega-parent"> <span class="nav-link"> <i class="icon-globe"></i> English </span> <ul class="sub-menu list-style-none"> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/fr/">Français</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ja/">日本語</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ru/">Русский</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/es/">Español</a> </li> <li class="px-30" data-in-array=""> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_blank" href="https://www.appsflyer-gcr.cn">简体中文</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/ko/">한국어</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/de/">Deutsch</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/pt/">Portuguese</a> </li> <li class="px-30" data-in-array="1"> <a data-aft="internal-link" data-aft-block="languge-switcher" target="_self" href="https://www.appsflyer.com/vi/">Tiếng Việt</a> </li> </ul> </li> </ul> <ul class="navbar-nav d-sm-flex flex-sm-row justify-content-sm-between align-items-sm-center list-style-none px-20 px-md-0 mt-auto mb-0 mr-md-auto" itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu"> <li class="secondary-nav__cta mr-sm-3 mr-md-auto my-20 py my-sm-0 d-none d-sm-flex flex-column flex-md-row" itemprop="name" role="menuitem"> <a itemprop="url" class="nav-link d-flex nav-link--login justify-content-center" href="https://hq1.appsflyer.com/auth/login" id="" data-aft="login" data-aft-block="main-nav" target="_blank"> <i class="icon-login"></i> Login </a> </li> <li class="secondary-nav__cta ml-sm-3 ml-md-20 d-flex align-items-end align-items-sm-start align-items-md-center mt-30 mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--transparent font-weight-bold btn-sm" href="https://www.appsflyer.com/sign-up/" id="" target="_self" data-aft="sign-up-free" data-aft-block="main-nav"> Sign up free </a> </li> <li class="secondary-nav__cta ml-sm-3 d-flex align-items-end align-items-sm-start align-items-md-center mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--no-line btn-sm" href="https://www.appsflyer.com/start/demo/" id="" target="_self" data-aft="book-demo" data-aft-block="main-nav"> Contact sales </a> </li> </ul> </div> </div> <button id="navbar-toggler" class="navbar-toggler hamburger" type="button" data-toggle="on" data-target="nav-holder main-nav" aria-controls="main-nav" aria-expanded="false" aria-label="Toggle navigation"> <span></span> <span></span> <span></span> </button> </div> </nav> <main class="main"> <section class="homepage-hero-banner homepage-hero-banner--columns overflow-hidden pt-40 pt-sm-0"> <picture> <source media="(max-width: 767px)" srcset="https://www.appsflyer.com/wp-content/themes/AF2020/assets/homepage/images/bg-hp.webp" /> <source media="(min-width: 768px)" srcset="https://www.appsflyer.com/wp-content/themes/AF2020/assets/homepage/images/bg-hp.webp" /> <img fetchpriority="high" decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/homepage/images/bg-hp.webp" alt="Background" width="2500" height="1013" /> </picture> <div class="container-fluid px-0 px-md-40"> <div class="row mx-0 justify-content-md-center"> <header class="col-12 col-md-5 px-20 py-40 py-sm-80 py-lg-160 d-flex align-items-center justify-content-center justify-content-xl-end"> <div class="homepage-hero-banner__content mr-lg-0 text-center text-md-left"> <h1 class="pb-4">Make good data-driven choices</h1> <p class="text-dark">Transform insights into growth. Increase app installs and hit your LTV goals with the #1 measurement partner.</p> <div class="homepage-hero-banner__buttons justify-content-center justify-content-md-start align-items-center d-flex flex-column flex-sm-row flex-wrap mt-30"> <a data-aft="book-demo" data-aft-block="homepage-hero" class="btn btn-primary mb-20 mb-sm-0 mr-sm-20" href="https://www.appsflyer.com/start/demo/">Contact sales</a> <a data-aft="sign-up-free" data-aft-block="homepage-hero" class="btn btn-primary btn-primary--transparent btn-outline" href="https://www.appsflyer.com/sign-up/">Sign up free</a> </div> </div> </header> <picture class="homepage-hero-banner__image col-12 col-md-7 px-0 d-flex justify-content-start align-items-end pr-lg-100"> <source media="(max-width: 454px)" srcset="https://www.appsflyer.com/wp-content/themes/AF2020/assets/homepage/images/img-hp-mobile.png" /> <source media="(max-width: 1025px)" srcset="https://www.appsflyer.com/wp-content/themes/AF2020/assets/homepage/images/img-hp-tablet.webp" /> <img decoding="async" class="h-auto w-auto" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/homepage/images/img-hp-desktop.png" alt="Background" /> </picture> </div> </div> </section> <div class="d-none d-md-block py-md-20 py-xxl-55"></div> <section class="logos-strip logos-strip--homepage pt-lg-0"> <div class="container"> <div class="logos-strip__items justify-content-between justify-content-md-between px-lg-20 row justify-content-md-between align-items-center"> <figure class="w-auto py-2 pr-md-20"><img decoding="async" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/logos/en/hp-walmart-logo.svg" width="156" height="68" alt="Walmart AppsFlyer customer" /></figure><figure class="w-auto py-2 pr-md-20"><img decoding="async" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/logos/en/hp-grab-logo.svg" width="100" height="68" alt="Grab AppsFlyer customer" /></figure><figure class="w-auto py-2 pr-md-20"><img loading="lazy" decoding="async" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/logos/en/hp-tiktok-logo.svg" width="133" height="68" alt="Tiktok AppsFlyer customer" /></figure><figure class="w-auto py-2 pr-md-20"><img loading="lazy" decoding="async" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/logos/en/hp-adidas-logo.svg" width="100" height="68" alt="Adidas AppsFlyer customer" /></figure><figure class="w-auto py-2 pr-md-20"><img loading="lazy" decoding="async" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/logos/en/hp-agoda-logo.svg" width="100" height="68" alt="Agoda AppsFlyer customer" /></figure><figure class="w-auto py-2 pr-md-20"><img loading="lazy" decoding="async" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/logos/en/hp-king-logo.svg" width="115" height="68" alt="King AppsFlyer customer" /></figure><figure class="w-auto py-2 pr-md-20"><img loading="lazy" decoding="async" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/logos/en/hp-bbva-logo.svg" width="100" height="68" alt="BBVA AppsFlyer customer" /></figure><figure class="w-auto py-2 pr-md-20"><img loading="lazy" decoding="async" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/images/logos/en/hp-macdonalds-logo.svg" width="62" height="68" alt="McDonalds AppsFlyer customer" /></figure> </div> </div> </section> <section class="content-gallery pb-100"> <div class="container"> <div class="row"> <div class="col-md-5"> <ul class="nav list-style-none nav-pills flex-column my-0" id="tabs-holder" role="tablist"> <li class="nav-item position-relative m-0 py-4 active"> <span class="nav-link px-0 py-3 d-flex flex-column align-items-start" id="id1-tab" data-aft="platform-category-toggle" data-aft-block="content-gallery" data-toggle="tab" href="#id1" role="tab" aria-controls="id1" aria-selected="true"> <span class="content-gallery__tab-title w-100 mb-3 h5 d-block"> Measure accurately on iOS </span> <span class="content-gallery__tab-text pt-3 pr-30"> <p class="mb-0">Get a full view of performance with a SKAN solution that provides accurate, granular measurement while keeping you compliant and your customers’ data private</p> <a href="https://www.appsflyer.com/solutions/regain-ios-visibility/" class="btn-arrow d-inline-block"> See how </a> </span> </span> </li> <li class="nav-item position-relative m-0 py-4 "> <span class="nav-link px-0 py-3 d-flex flex-column align-items-start" id="id2-tab" data-aft="platform-category-toggle" data-aft-block="content-gallery" data-toggle="tab" href="#id2" role="tab" aria-controls="id2" aria-selected="true"> <span class="content-gallery__tab-title w-100 mb-3 h5 d-block"> Kickstart app growth </span> <span class="content-gallery__tab-text pt-3 pr-30"> <p class="mb-0">Land your first installs and boost app marketing ROI backed by powerful attribution and deep links and intuitive reporting and analytics</p> <a href="https://www.appsflyer.com/solutions/kickstart-app-growth/" class="btn-arrow d-inline-block"> See how </a> </span> </span> </li> <li class="nav-item position-relative m-0 py-4 "> <span class="nav-link px-0 py-3 d-flex flex-column align-items-start" id="id3-tab" data-aft="platform-category-toggle" data-aft-block="content-gallery" data-toggle="tab" href="#id3" role="tab" aria-controls="id3" aria-selected="true"> <span class="content-gallery__tab-title w-100 mb-3 h5 d-block"> Scale user acquisition </span> <span class="content-gallery__tab-text pt-3 pr-30"> <p class="mb-0">Identify the highest-performing elements of every UA campaign and optimize your acquisition efforts with industry-leading measurement tools.</p> <a href="https://www.appsflyer.com/solutions/scale-ua-campaigns/" class="btn-arrow d-inline-block"> See how </a> </span> </span> </li> <li class="nav-item position-relative m-0 py-4 "> <span class="nav-link px-0 py-3 d-flex flex-column align-items-start" id="id4-tab" data-aft="platform-category-toggle" data-aft-block="content-gallery" data-toggle="tab" href="#id4" role="tab" aria-controls="id4" aria-selected="true"> <span class="content-gallery__tab-title w-100 mb-3 h5 d-block"> Increase engagement & LTV </span> <span class="content-gallery__tab-text pt-3 pr-30"> <p class="mb-0">Turn data insights into personalized experiences that retain more of the right users and boost their lifetime value to increase your app’s revenue.</p> <a href="https://www.appsflyer.com/solutions/maximize-user-ltv/" class="btn-arrow d-inline-block"> See how </a> </span> </span> </li> </ul> </div> <div class="col-sm-7 d-none d-md-block"> <div class="tab-content content-gallery__images d-flex justify-content-between h-100" id="tab-content-holder"> <div class="tab-pane tab-pane--items-4 position-relative show d-block overflow-hidden border-radius--type-2 active in" id="id1" role="tabpanel" aria-labelledby="id1-tab"> <picture> <img decoding="async" width="505" height="491" class="" src="https://www.appsflyer.com/wp-content/uploads/2024/02/content-gallery-1.webp" alt="Measure accurately on iOS" loading="lazy" /> </picture> </div> <div class="tab-pane tab-pane--items-4 position-relative show d-block overflow-hidden border-radius--type-2 " id="id2" role="tabpanel" aria-labelledby="id2-tab"> <picture> <img decoding="async" width="505" height="491" class="" src="https://www.appsflyer.com/wp-content/uploads/2024/02/content-gallery-2.webp" alt="Kickstart app growth" loading="lazy" /> </picture> </div> <div class="tab-pane tab-pane--items-4 position-relative show d-block overflow-hidden border-radius--type-2 " id="id3" role="tabpanel" aria-labelledby="id3-tab"> <picture> <img decoding="async" width="505" height="491" class="" src="https://www.appsflyer.com/wp-content/uploads/2024/03/content-gallery-3-2.webp" alt="Scale user acquisition" loading="lazy" /> </picture> </div> <div class="tab-pane tab-pane--items-4 position-relative show d-block overflow-hidden border-radius--type-2 " id="id4" role="tabpanel" aria-labelledby="id4-tab"> <picture> <img decoding="async" width="505" height="491" class="" src="https://www.appsflyer.com/wp-content/uploads/2024/02/content-gallery-4.webp" alt="Increase engagement & LTV" loading="lazy" /> </picture> </div> </div> </div> </div> </div> </section> <script> const images = document.querySelectorAll('.tab-pane') images.forEach( (e) => { e.addEventListener('click', function (e){ const tabId = e.target.closest('.tab-pane').id document.getElementById(`${tabId}-tab`).click() }) }) </script> <section class="section-block section-block--width-default pt-0"> <div class="container"> <div class="row flex-column"> <h2 class="has-text-align-center text-center" id="h-connect-with-the-tools-you-already-use"> It’s easy to make good choices when you have good insights </h2> <p class="has-text-align-center text-center has-mlarge-font-size">Our open platform provides the measurement, analytics, engagement, and fraud protection technologies you need to get the answers to all of your questions, and make good choices for your business and customers. </p> </div> </div> </section> <section class="homepage-slider pb-60 pt-sm-60 pb-md-20 pt-md-120"> <div class="container"> <div class="row justify-content-md-between"> <div class="homepage-slider__articles col-md-5 text-center text-md-left pt-md-30"> <article id="homepage-slider__article-1" data-target-slide="homepage-slider__article-image-1"> <figure class="d-md-none mb-30 position-relative"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/homepage/images/img-hp-slider-1.svg" alt="" width="775" height="544"> </figure> <header class="pb-30 pb-md-2"> <h3>Can you accurately measure your marketing while protecting customer privacy?</h3> </header> <p>Bringing in new customers is great. Getting accurate insights while protecting your customers’ privacy is even better. Our privacy-preserving measurement and cost aggregation technologies give you insights you can count on across channels, platforms, and devices.</p> <footer class="d-flex flex-column align-items-start align-items-center align-items-md-start"> <a href="https://www.appsflyer.com/products/measurement/" class="btn btn-arrow d-inline-block">Explore our measurement suite</a> <a href="https://www.appsflyer.com/solutions/ios/" class="btn btn-arrow d-inline-block">Explore our SKAdNetwork solution</a> <a href="https://www.appsflyer.com/products/cost-aggregation/" class="btn btn-arrow d-inline-block">Explore our ROI measurement solution</a> </footer> </article> <article id="homepage-slider__article-2" data-target-slide="homepage-slider__article-image-2"> <figure class="d-md-none mb-30 position-relative"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/homepage/images/img-hp-slider-2.svg" alt="" width="775" height="544"> </figure> <header class="pb-30 pb-md-2"> <h3>Can you build a winning creative strategy that is based on performance data and AI insights?</h3> </header> <p>When it comes to building a winning creative formula, leveraging performance data and AI is crucial. With our AI-powered solution, you can harness the power of data and advanced technology to create a creative strategy that is supported by reliable performance metrics and valuable AI-driven insights.</p> <footer class="d-flex flex-column align-items-start align-items-center align-items-md-start"> <a href="https://www.appsflyer.com/products/creative-optimization//" class="btn btn-arrow d-inline-block">Explore our Creative Optimization solution</a> </footer> </article> <article id="homepage-slider__article-3" data-target-slide="homepage-slider__article-image-3"> <figure class="d-md-none mb-30 position-relative"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/homepage/images/img-hp-slider-3.svg" alt="" width="775" height="544"> </figure> <header class="pb-30 pb-md-2"> <h3>Do you have the tools to turn your insights into actions?</h3> </header> <p>Not all marketing activities are created equal. Our analytics suite simplifies complex data and gives you a unified view of campaign performance so you can make better, faster marketing choices at every stage of the customer journey.</p> <footer class="d-flex flex-column align-items-start align-items-center align-items-md-start"> <a href="https://www.appsflyer.com/products/marketing-analytics/" class="btn btn-arrow d-inline-block">Explore our marketing analytics suite</a> </footer> </article> <article id="homepage-slider__article-4" data-target-slide="homepage-slider__article-image-4"> <figure class="d-md-none mb-30 position-relative"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/homepage/images/img-hp-slider-4.svg" alt="" width="775" height="544"> </figure> <header class="pb-30 pb-md-2"> <h3>Can you create exceptional experiences that keep customers engaged?</h3> </header> <p>To succeed, you need to meet your customers where they are. Our customer experience and engagement suite, powered by a reliable deep linking engine, lets you create personalized journeys that increase conversions and return on experience.</p> <footer class="d-flex flex-column align-items-start align-items-center align-items-md-start"> <a href="https://www.appsflyer.com/products/customer-experience-deep-linking/" class="btn btn-arrow d-inline-block">Explore our CX and deep linking suite</a> </footer> </article> <article id="homepage-slider__article-5" data-target-slide="homepage-slider__article-image-5"> <figure class="d-md-none mb-30 position-relative"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/homepage/images/img-hp-slider-5.svg" alt="" width="775" height="544"> </figure> <header class="pb-30 pb-md-2"> <h3>Is your budget safe from mobile ad fraud?</h3> </header> <p>Bots and click farms aren’t going to generate revenue (for you). That’s why you need a comprehensive fraud protection solution to make sure you’re investing in the right channels, and only measuring and paying for real actions.</p> <footer class="d-flex flex-column align-items-start align-items-center align-items-md-start"> <a href="https://www.appsflyer.com/products/fraud-protection/" class="btn btn-arrow d-inline-block">Explore our fraud solutions</a> </footer> </article> </div> <div class="homepage-slider__article-images col-6 pb-lg-40 pb-xl-80 d-none d-md-block"> <div class="homepage-slider__article-images-holder d-flex"> <div class="homepage-slider__slider"> <figure class="homepage-slider__article-image active" id="homepage-slider__article-image-1"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2024/09/USP_1-1.svg" alt="" width="775" height="544"> </figure> <figure class="homepage-slider__article-image" id="homepage-slider__article-image-2"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2024/09/USP_2-1.svg" alt="" width="775" height="544"> </figure> <figure class="homepage-slider__article-image" id="homepage-slider__article-image-3"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2024/09/USP_3.svg" alt="" width="775" height="544"> </figure> <figure class="homepage-slider__article-image" id="homepage-slider__article-image-4"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2024/09/USP_4-1.svg" alt="" width="775" height="544"> </figure> <figure class="homepage-slider__article-image last" id="homepage-slider__article-image-5"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2024/09/USP_5-1.svg" alt="" width="775" height="544"> </figure> </div> </div> </div> </div> </div> </section> <section class="text-box text-box--homepage py-md-60"> <div class="container text-center"> <div class="text-box__content row"> <div class="text-box__content-holder text-box__content-holder--default m-auto col-md-6 mx-auto"> <div class="has-mlarge-font-size border-radius border-radius--type-2 text-light py-35 px-20 px-sm-40 justify-content-center text-center section-bg section-bg--no-shape section-bg--blue-1"> <p class="font-weight-bold">We believe that you can increase customer privacy and provide exceptional experiences. Our solutions for iOS 14 (and beyond) are turning challenges into new opportunities – <a href="https://www.appsflyer.com/solutions/ios/" class="d-inline-block text-light">find out how</a></p> </div> </div> </div> </div> </section> <section class="section-block section-block--width-wide pt-100 pt-sm-60 pb-4 pb-sm-0"> <div class="container"> <div class="row flex-column"> <h2 class="has-text-align-center px-lg-30 pb-0"> Powering insights and experiences for forward-thinking teams around the world </h2> </div> </div> </section> <section class="logos-wave pt-20 pb-40 pt-md-40"> <div class="container"> <div class="logos-wave__logos justify-content-center d-flex flex-wrap px-md-30 px-lg-120 px-xl-190"> <div class="logos-wave__logo d-flex justify-content-center align-items-center"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2021/07/logo-usbank.svg"> </div> <div class="logos-wave__logo d-flex justify-content-center align-items-center"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2021/07/logo-indeed.svg"> </div> <div class="logos-wave__logo d-flex justify-content-center align-items-center"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2021/07/logo-dominos-1.svg"> </div> <div class="logos-wave__logo d-flex justify-content-center align-items-center"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2021/07/img-logo-calm.svg"> </div> <div class="logos-wave__logo d-flex justify-content-center align-items-center"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2021/07/logo-wayfair-1.svg"> </div> <div class="logos-wave__logo d-flex justify-content-center align-items-center"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2020/10/logo-grubhub.svg"> </div> <div class="logos-wave__logo d-flex justify-content-center align-items-center"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2020/11/tencent-logo-appsflyer-customer.svg"> </div> <div class="logos-wave__logo d-flex justify-content-center align-items-center"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2021/07/logo-snap.svg"> </div> <div class="logos-wave__logo d-flex justify-content-center align-items-center"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2021/07/img-logo-wapo.svg"> </div> <div class="logos-wave__logo d-flex justify-content-center align-items-center"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2021/07/logo-vsco-icon-1.png"> </div> <div class="logos-wave__logo d-flex justify-content-center align-items-center"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/uploads/2021/07/img-logo-albertsons.svg"> </div> </div> <div class="container text-center pt-20 pt-md-40"> <a href="https://www.appsflyer.com/customers/" class="btn-arrow d-inline-block">Hear from our customers</a> </div> </div> </section> <section class="products-tabs section-bg section-bg--blue-light-2 section-bg--buttons-items-grid mt-30 mt-md-80 pt-60 pt-md-120 pb-40"> <div class="container position-relative"> <div class="row align-items-center"> <div class="col-md-7 mx-auto"> <h2 class="has-text-align-center pb-4"> What sets us apart </h2> <p class="has-text-align-center has-mlarge-font-size"> When brands make good choices for their customers by respecting their privacy and providing exceptional experiences, they create deeper, more rewarding relationships. Here’s how we help you make that happen: </p> </div> </div> <div class="row align-items-center justify-content-md-between"> <div class="col-md-12 col-lg-5 mb-3"> <ul class="nav list-style-none nav-pills flex-column" id="tabs-holder" role="tablist"> <li class="nav-item position-relative m-0 py-4 pl-0 pl-sm-4 active"> <span class="nav-link px-0" id="first-tab" data-aft="platform-category-toggle" data-aft-block="products-tabs" data-toggle="tab" href="#tab-1" role="tab" aria-controls="first-tab" aria-selected="true"> <span class="products-tabs__tab-title mb-0 pr-40 h5 d-block">Start with privacy as a given</span> <span class="products-tabs__tab-text pt-3 pr-20">Privacy is a basic human right for everyone, everywhere. That’s why we chose to create a new industry standard for privacy and security to ensure your customers’ data is protected and your business is compliant.</span> </span> </li> <li class="nav-item position-relative m-0 py-4 pl-0 pl-sm-4"> <span class="nav-link px-0" id="second-tab" data-aft="platform-category-toggle" data-aft-block="products-tabs" data-toggle="tab" href="#tab-2" role="tab" aria-controls="first-tab" aria-selected="true"> <span class="products-tabs__tab-title mb-0 pr-40 h5 d-block">Provide unmatched, trusted insights</span> <span class="products-tabs__tab-text pt-3 pr-20">The insights that matter are the ones that you can trust and act on. Our platform gives you the accurate and actionable insights that help you build better customer relationships.</span> </span> </li> <li class="nav-item position-relative m-0 py-4 pl-0 pl-sm-4"> <span class="nav-link px-0" id="third-tab" data-aft="platform-category-toggle" data-aft-block="products-tabs" data-toggle="tab" href="#tab-3" role="tab" aria-controls="third-tab" aria-selected="true"> <span class="products-tabs__tab-title mb-0 pr-40 h5 d-block">Take a customer-obsessed approach</span> <span class="products-tabs__tab-text pt-3 pr-20">Doing the right thing takes courage. Our independent, unbiased, privacy-first approach allows us to provide exceptional experiences for you, so you can do the same for your customers. </span> </span> </li> <li class="nav-item position-relative m-0 py-4 pl-0 pl-sm-4"> <span class="nav-link px-0" id="fourth-tab" data-aft="platform-category-toggle" data-aft-block="products-tabs" data-toggle="tab" href="#tab-4" role="tab" aria-controls="fourth-tab" aria-selected="true"> <span class="products-tabs__tab-title mb-0 pr-40 h5 d-block">Create technologies that enable innovation</span> <span class="products-tabs__tab-text pt-3 pr-20">The only constant is change. Our open, flexible platform helps you drive innovation for your customer through privacy-preserving technologies, and a connected ecosystem of partners.</span> </span> </li> </ul> </div> <div class="col-md-6 d-none d-md-block col-lg-6 mb-3"> <div class="tab-content" id="tab-content-holder"> <div class="tab-pane fade active in" id="tab-1" role="tabpanel" aria-labelledby="first-tab"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/homepage/images/img-hp-tab-1.svg" alt="" title="" width="686" height="681"> </div> <div class="tab-pane" id="tab-2" role="tabpanel" aria-labelledby="second-tab"> <img decoding="async" loading="lazy" src="https://www.appsflyer.com/wp-content/themes/AF2020/assets/homepage/images/img-hp-tab-2.svg" alt="" title="" width="686" height="681"> </div> <div class="tab-pane" id="tab-3" role="tabpanel" aria-labelledby="third-tab"> <img decoding="async" loading="lazy" 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menu-item-18575 nav-item"><a itemprop="url" title="Zero budget marketing" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/zero-budget-marketing/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Zero budget marketing</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-28625" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-28625 nav-item"><a itemprop="url" title="AWS" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/solutions/aws/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>AWS</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-3793" class="menu-item menu-item-type-post_type menu-item-object-solutions menu-item-3793 nav-item"><a itemprop="url" title="Integrated partners" itemprop="url" id="1" itemprop="url" 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itemprop="url" href="https://www.appsflyer.com/customers/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Customers success stories</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-29680" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-29680 nav-item"><a itemprop="url" title="The AppsFlyer difference" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/appsflyer-advantage/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>The AppsFlyer difference</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20286" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20286 nav-item"><a itemprop="url" title="Trust hub" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/trust/" itemprop="url" class="nav-link" itemprop="url" 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class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Blog</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20291" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20291 nav-item"><a itemprop="url" title="Videos" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/videos/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Videos</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20292" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20292 nav-item"><a itemprop="url" title="Podcast" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/podcasts/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Podcast</span></a></li> <li itemprop="name" role="menuitem" 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title="Glossary" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/glossary/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Glossary</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20294" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20294 nav-item"><a itemprop="url" title="Product news" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/product-news/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Product news</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20295" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20295 nav-item"><a itemprop="url" title="Use cases" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/use-cases/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Use cases</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-412869" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-412869 nav-item"><a itemprop="url" title="Metrics comparison" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/metrics-comparison/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Metrics comparison</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-418035" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-418035 nav-item"><a itemprop="url" title="Industry benchmarks" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/benchmarks/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Industry benchmarks</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20297" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20297 nav-item"><a itemprop="url" title="Help center" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://support.appsflyer.com/hc/en-us" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Help center</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-362032" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-362032 nav-item"><a itemprop="url" title="Sitemap" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/sitemap/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Sitemap</span></a></li> </ul> </div> <div class="footer__col col-12 col-md"> <h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Company</h3> <ul id="footer" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemprop="name" role="menuitem" id="menu-item-29683" class="menu-item menu-item-type-post_type menu-item-object-company menu-item-29683 nav-item"><a itemprop="url" title="About" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/about/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>About</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-737" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-737 nav-item"><a itemprop="url" title="Newsroom" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/newsroom/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Newsroom</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-30093" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30093 nav-item"><a itemprop="url" title="Press releases" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/newsroom/pr/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Press releases</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-30094" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30094 nav-item"><a itemprop="url" title="Media coverage" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/newsroom/coverage/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Media coverage</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-20298" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20298 nav-item"><a itemprop="url" title="CEO blog spot" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/blog/ceo/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>CEO blog spot</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-738" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-738 nav-item"><a itemprop="url" title="Careers" itemprop="url" target="_blank" itemprop="url" id="1" itemprop="url" href="https://careers.appsflyer.com/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Careers</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-736" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-736 nav-item"><a itemprop="url" title="Social impact" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/social-impact/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Social impact</span></a></li> <li itemprop="name" role="menuitem" id="menu-item-12250" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12250 nav-item"><a itemprop="url" title="Contact" itemprop="url" id="1" itemprop="url" href="https://www.appsflyer.com/company/contact/" itemprop="url" class="nav-link" itemprop="url" data-aft="internal-link" itemprop="url" data-aft-block="main-footer"><span>Contact</span></a></li> </ul> </div> </div> <div class="footer__middle row"> <div class="col mx-20 py-20 d-flex align-items-md-center justify-content-md-center justify-content-md-between px-0"> <nav class="footer__social social-sharing social-sharing--footer"> <ul class="d-flex flex-row flex-wrap list-style-none align-items-center justify-content-start justify-content-md-start"> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://www.facebook.com/AppsFlyer" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-facebook"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://www.linkedin.com/company/appsflyer/" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-linkedin"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://twitter.com/AppsFlyer" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-twitter"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://www.instagram.com/appsflyer_hq/" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-instagram"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://www.youtube.com/c/Appsflyer" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i class="icon-youtube"></i> </a> </li> <li class="pl-0 pr-md-10 pb-4 pb-sm-0"> <a href="https://medium.com/appsflyer" target="_blank" data-aft="social-link" data-aft-block="main-footer"> <i 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