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Please, try again later!"}"> <form class="jet-ajax-search__form" method="get" action="https://espirian.co.uk/" role="search" target=""> <div class="jet-ajax-search__fields-holder"> <div class="jet-ajax-search__field-wrapper"> <label for="search-input-eef0da5" class="screen-reader-text">Search ...</label> <input id="search-input-eef0da5" class="jet-ajax-search__field" type="search" placeholder="Search ..." value="" name="s" autocomplete="off" /> <input type="hidden" value="{"search_source":["post","showcase"],"results_order_by":"relevance","results_order":"desc"}" name="jet_ajax_search_settings" /> <input type="hidden" value="post,showcase" name="post_type" /> </div> </div> <button class="jet-ajax-search__submit" type="submit" aria-label="Search submit"><span class="jet-ajax-search__submit-icon jet-ajax-search-icon"><i aria-hidden="true" class="fas fa-search"></i></span></button> </form> <div class="jet-ajax-search__results-area" > <div class="jet-ajax-search__results-holder"> <div 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elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-aa39438 elementor-section-content-middle elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aa39438" data-element_type="section"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d0d5339" data-id="d0d5339" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eca84d2 elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading" data-id="eca84d2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Content DNA</h1> </div> </div> <div class="elementor-element elementor-element-a95eab2 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-heading" data-id="a95eab2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Be noticed, remembered and preferred</h4> </div> </div> <div class="elementor-element elementor-element-ed4d2ba elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button" data-id="ed4d2ba" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.amazon.co.uk/dp/1916206239/" target="_blank"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Buy Content DNA now!</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-1cf2835 elementor-widget elementor-widget-spacer" data-id="1cf2835" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-60fef04 elementor-widget__width-auto elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="60fef04" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <a href="https://amzn.to/2VKXnFd" target="_blank"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-book-reader"></i> </span> <span class="elementor-icon-list-text">Paperback on Amazon</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://amzn.to/3eIjUez" target="_blank"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-tablet-alt"></i> </span> <span class="elementor-icon-list-text">Ebook on Amazon</span> </a> </li> <li class="elementor-icon-list-item"> <a href="https://www.audible.co.uk/pd/B0883B6YMJ/?source_code=AUKFrDlWS02231890H6-BK-ACX0-194939&ref=acx_bty_BK_ACX0_194939_rh_uk" target="_blank"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-comment-dots"></i> </span> <span class="elementor-icon-list-text">Audiobook on Audible</span> </a> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1b0b0cc" data-id="1b0b0cc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cd97687 elementor-widget elementor-widget-image" data-id="cd97687" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="#listen"> <img fetchpriority="high" decoding="async" width="800" height="800" src="https://espirian.co.uk/wp-content/uploads/2023/09/content-dna-book-mock-up-final.webp" class="elementor-animation-grow-rotate attachment-large size-large wp-image-23683" alt="" srcset="https://espirian.co.uk/wp-content/uploads/2023/09/content-dna-book-mock-up-final.webp 1010w, https://espirian.co.uk/wp-content/uploads/2023/09/content-dna-book-mock-up-final-300x300.webp 300w, https://espirian.co.uk/wp-content/uploads/2023/09/content-dna-book-mock-up-final-150x150.webp 150w, https://espirian.co.uk/wp-content/uploads/2023/09/content-dna-book-mock-up-final-768x768.webp 768w" sizes="(max-width: 800px) 100vw, 800px" /> </a> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-4971d13 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4971d13" data-element_type="section"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-486b219" data-id="486b219" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-13885e2 elementor-widget-tablet__width-auto elementor-widget elementor-widget-heading" data-id="13885e2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <span class="elementor-heading-title elementor-size-default">Listen for <b>FREE</b></span> </div> </div> <div class="elementor-element elementor-element-e5d2bf7 elementor-widget__width-initial elementor-absolute e-transform e-transform elementor-widget elementor-widget-image" data-id="e5d2bf7" data-element_type="widget" data-settings="{"_position":"absolute","_transform_rotateZ_effect":{"unit":"px","size":170,"sizes":[]},"_transform_flipX_effect":"transform","_transform_rotateZ_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_mobile":{"unit":"deg","size":"","sizes":[]}}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="300" height="72" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Arrow-Right-Curve.svg" class="attachment-large size-large wp-image-219 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300/72;" /><noscript><img decoding="async" width="300" height="72" src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Arrow-Right-Curve.svg" class="attachment-large size-large wp-image-219" alt="" /></noscript> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-203ae41b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="203ae41b" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-536b7720" data-id="536b7720" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3898641 elementor-widget elementor-widget-video" data-id="3898641" data-element_type="widget" data-settings="{"video_type":"vimeo"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <iframe class="elementor-video-iframe lazyload" allowfullscreen allow="clipboard-write" title="vimeo Video Player" data-src="https://player.vimeo.com/video/507075852?color&autopause=0&loop=0&muted=0&title=1&portrait=1&byline=1#t=" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-load-mode="1"></iframe> </div> </div> </div> <div class="elementor-element elementor-element-65e70631 elementor-widget elementor-widget-text-editor" data-id="65e70631" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Get the <a href="https://espirian.co.uk/content-dna-brand-values/">long list of brand values</a> I mention in chapter 9.</p> </div> </div> <div class="elementor-element elementor-element-75b416ae elementor-widget elementor-widget-heading" data-id="75b416ae" data-element_type="widget" id="listen" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Audio samples</h2> </div> </div> <div class="elementor-element elementor-element-ebf4c15 elementor-widget elementor-widget-text-editor" data-id="ebf4c15" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Want to read along? <a href="https://espirian.co.uk/content-dna-chapters/">See Content DNA sample chapters</a>.</p> </div> </div> <div class="elementor-element elementor-element-481331f elementor-widget elementor-widget-shortcode" data-id="481331f" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class=""> <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" data-src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/917715170&color=%23303AB2&auto_play=false&hide_related=true&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe> </div> <div class=""> <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" data-src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/917715164&color=%23303AB2&auto_play=false&hide_related=true&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe> </div> <div class=""> <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" data-src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/917715161&color=%23303AB2&auto_play=false&hide_related=true&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe> </div> <div class=""> <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" data-src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/917715158&color=%23303AB2&auto_play=false&hide_related=true&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe> </div> <div class=""> <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" data-src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/917715155&color=%23303AB2&auto_play=false&hide_related=true&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe> </div> <div class=""> <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" data-src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/917715152&color=%23303AB2&auto_play=false&hide_related=true&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe> </div> <div class=""> <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" data-src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/750443710&color=%23303AB2&auto_play=false&hide_related=true&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe> </div> <div class=""> <iframe width="100%" height="166" scrolling="no" frameborder="no" allow="autoplay" data-src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/798165919&color=%23303AB2&auto_play=false&hide_related=true&show_comments=true&show_user=true&show_reposts=false&show_teaser=true" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe> </div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-56399cd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="56399cd5" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d8f920" data-id="6d8f920" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-4dcea5e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4dcea5e" data-element_type="section"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a3521e9" data-id="a3521e9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3d95715c elementor-widget elementor-widget-heading" data-id="3d95715c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">About this book</h2> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-29849bf col-gap-50 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="29849bf" data-element_type="section"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e0fb12" data-id="7e0fb12" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-12575b6b elementor-widget elementor-widget-text-editor" data-id="12575b6b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>For more than a decade, I’ve written for clients who need helpful content that creates visibility and generates revenue.</p><p>Content DNA is your handbook for defining the unique “shape” of your business, so that you can build a presence that’s noticed, remembered and preferred.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-40d9502" data-id="40d9502" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7b9ea0e elementor-widget elementor-widget-text-editor" data-id="7b9ea0e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Read the 550-word summary of the book as part of my Content DNA translation project.</p> </div> </div> <div class="elementor-element elementor-element-bb7fb85 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="bb7fb85" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text"><b>DISCOVER</b> the unique “shape” of your business</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text"><b>CREATE</b> content that serves your ideal clients</span> </li> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-check"></i> </span> <span class="elementor-icon-list-text"><b>BUILD</b> a business presence that helps you win</span> </li> </ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-fd7e0d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fd7e0d2" data-element_type="section"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-74d6300" data-id="74d6300" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6f9f588 elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button" data-id="6f9f588" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.amazon.co.uk/dp/1916206239/" target="_blank"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Buy Content DNA now!</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-32ac414d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="32ac414d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55e9ca84" data-id="55e9ca84" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1451cccb elementor-widget elementor-widget-heading" data-id="1451cccb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">The Content DNA song</h2> </div> </div> <div class="elementor-element elementor-element-54a5c023 elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="54a5c023" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ever heard DNA by Little Mix? Check out this slice of fun by the wonderful <a href="https://www.linkedin.com/in/ryan-mark-anderson/" target="_blank" rel="noopener">Ryan Anderson</a>.</p> </div> </div> <div class="elementor-element elementor-element-a566ef0 elementor-widget elementor-widget-video" data-id="a566ef0" data-element_type="widget" data-settings="{"video_type":"vimeo"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <iframe class="elementor-video-iframe lazyload" allowfullscreen allow="clipboard-write" title="vimeo Video Player" data-src="https://player.vimeo.com/video/731708679?color&autopause=0&loop=0&muted=0&title=1&portrait=1&byline=1#t=" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-load-mode="1"></iframe> </div> </div> </div> <div class="elementor-element elementor-element-caa4898 elementor-widget elementor-widget-heading" data-id="caa4898" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Free snippets</h2> </div> </div> <div class="elementor-element elementor-element-3d0f8ff elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="3d0f8ff" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Here are readers around the world sharing snippets from chapters of the book. See all the videos in the <a href="https://vimeo.com/showcase/contentdna" target="_blank" rel="noopener">Content DNA community read showcase</a>.</p> </div> </div> <div class="elementor-element elementor-element-2dc04b8 elementor-widget elementor-widget-html" data-id="2dc04b8" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <div style="padding: 56.25% 0 0 0; position: relative;"><iframe style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;" data-src="https://vimeo.com/showcase/8691077/embed" frameborder="0" allowfullscreen="allowfullscreen" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" data-load-mode="1"></iframe></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-273a26d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="273a26d5" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38dd0e85" data-id="38dd0e85" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-79738f5 elementor-widget elementor-widget-heading" data-id="79738f5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Review snippets</h2> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-6d92ae7 tri-divider-top td-top-white tri-divider-bottom td-bottom-white small elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6d92ae7" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-55c2b9b" data-id="55c2b9b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b25d8d8 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image" data-id="b25d8d8" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img loading="lazy" decoding="async" width="200" height="140" src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196" alt="" /></noscript></noscript></noscript></noscript></noscript></noscript></noscript></noscript></noscript> </div> </div> <div class="elementor-element elementor-element-7f9f652 elementor-widget elementor-widget-image" data-id="7f9f652" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="110" height="110" data-src="https://espirian.co.uk/wp-content/uploads/2023/09/lois-cliff.png" class="attachment-large size-large wp-image-23702 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 110px; --smush-placeholder-aspect-ratio: 110/110;" /><noscript><img loading="lazy" decoding="async" width="110" height="110" src="https://espirian.co.uk/wp-content/uploads/2023/09/lois-cliff.png" class="attachment-large size-large wp-image-23702" alt="" /></noscript> </div> </div> <div class="elementor-element elementor-element-2aa1664 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="2aa1664" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-31a43af" data-id="31a43af" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f0e23db elementor-widget elementor-widget-text-editor" data-id="f0e23db" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>I’m trying very hard to find something I don’t like. But I can’t. Sorry.</p><p>Just read the book, damn it. It’s just really useful.</p> </div> </div> <div class="elementor-element elementor-element-73d60ea elementor-widget elementor-widget-text-editor" data-id="73d60ea" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Lois Cliff</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-2280d3b tri-divider-top td-top-white tri-divider-bottom td-bottom-white small elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2280d3b" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5877650" data-id="5877650" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4995186 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image" data-id="4995186" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; 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Enquiries. New clients. Collaborators.</p> </div> </div> <div class="elementor-element elementor-element-d7e81f4 elementor-widget elementor-widget-text-editor" data-id="d7e81f4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Judith Rafferty</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1df8033 tri-divider-top td-top-white tri-divider-bottom td-bottom-white small elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1df8033" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b2d242d" data-id="b2d242d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-af99400 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image" data-id="af99400" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; 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--smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img loading="lazy" decoding="async" width="200" height="140" src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196" alt="" /></noscript></noscript></noscript></noscript></noscript></noscript></noscript></noscript></noscript> </div> </div> <div class="elementor-element elementor-element-c887175 elementor-widget elementor-widget-image" data-id="c887175" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="110" height="110" data-src="https://espirian.co.uk/wp-content/uploads/2020/06/sara-donaldson-1.png" class="attachment-large size-large wp-image-16365 lazyload" alt="Sara Donaldson" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 110px; --smush-placeholder-aspect-ratio: 110/110;" /><noscript><img loading="lazy" decoding="async" width="110" height="110" src="https://espirian.co.uk/wp-content/uploads/2020/06/sara-donaldson-1.png" class="attachment-large size-large wp-image-16365" alt="Sara Donaldson" /></noscript> </div> </div> <div class="elementor-element elementor-element-3d1a26c elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="3d1a26c" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-d63c964" data-id="d63c964" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e9a3660 elementor-widget elementor-widget-text-editor" data-id="e9a3660" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>I can honestly say I loved it.</p><p>And I think it will become a go-to reference guide for people serious about building a great business that stays true to the core building blocks they’re going to create as a result of reading it.</p> </div> </div> <div class="elementor-element elementor-element-626250b elementor-widget elementor-widget-text-editor" data-id="626250b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sara Donaldson</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c039baf tri-divider-top td-top-white tri-divider-bottom td-bottom-white small elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c039baf" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0def3c8" data-id="0def3c8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b675f2f elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image" data-id="b675f2f" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img loading="lazy" decoding="async" width="200" height="140" src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196" alt="" /></noscript></noscript></noscript></noscript></noscript></noscript></noscript></noscript></noscript> </div> </div> <div class="elementor-element elementor-element-728b299 elementor-widget elementor-widget-image" data-id="728b299" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="110" height="110" data-src="https://espirian.co.uk/wp-content/uploads/2020/06/rebecca-catterall-1.png" class="attachment-large size-large wp-image-16361 lazyload" alt="Rebecca Catterall" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 110px; --smush-placeholder-aspect-ratio: 110/110;" /><noscript><img loading="lazy" decoding="async" width="110" height="110" src="https://espirian.co.uk/wp-content/uploads/2020/06/rebecca-catterall-1.png" class="attachment-large size-large wp-image-16361" alt="Rebecca Catterall" /></noscript> </div> </div> <div class="elementor-element elementor-element-3e9c75f elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="3e9c75f" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-02215a9" data-id="02215a9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-df62fbc elementor-widget elementor-widget-text-editor" data-id="df62fbc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In 20+ years I have come across many self proclaimed experts – but John – he’s the real deal. </p><p>His writing style is wonderfully warm and it’s like having a chat with a friend.</p> </div> </div> <div class="elementor-element elementor-element-3d94c9c elementor-widget elementor-widget-text-editor" data-id="3d94c9c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Rebecca Catterall</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-14e6800 tri-divider-top td-top-white tri-divider-bottom td-bottom-white small elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="14e6800" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-54016c1" data-id="54016c1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ded5f33 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image" data-id="ded5f33" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img loading="lazy" decoding="async" width="200" height="140" src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196" alt="" /></noscript></noscript></noscript></noscript></noscript></noscript></noscript></noscript></noscript> </div> </div> <div class="elementor-element elementor-element-2bf6734 elementor-widget elementor-widget-image" data-id="2bf6734" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="110" height="110" data-src="https://espirian.co.uk/wp-content/uploads/2020/06/keith-johnson-1.png" class="attachment-large size-large wp-image-16362 lazyload" alt="Keith Johnson" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 110px; --smush-placeholder-aspect-ratio: 110/110;" /><noscript><img loading="lazy" decoding="async" width="110" height="110" src="https://espirian.co.uk/wp-content/uploads/2020/06/keith-johnson-1.png" class="attachment-large size-large wp-image-16362" alt="Keith Johnson" /></noscript> </div> </div> <div class="elementor-element elementor-element-28fa1bb elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="28fa1bb" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-898fbf1" data-id="898fbf1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-11b4b96 elementor-widget elementor-widget-text-editor" data-id="11b4b96" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Content is king, even today. John’s book does justice to this fact. </p><p>I highly recommend this book for not only writers, but everyone who works with content in one way or another.</p> </div> </div> <div class="elementor-element elementor-element-0a8a1d2 elementor-widget elementor-widget-text-editor" data-id="0a8a1d2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Keith Johnson</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-dea25c3 tri-divider-top td-top-white tri-divider-bottom td-bottom-white small elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dea25c3" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0f3cbd6" data-id="0f3cbd6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5aae611 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image" data-id="5aae611" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img loading="lazy" decoding="async" width="200" height="140" src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196" alt="" /></noscript></noscript></noscript></noscript></noscript></noscript></noscript></noscript></noscript> </div> </div> <div class="elementor-element elementor-element-8e4957b elementor-widget elementor-widget-image" data-id="8e4957b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="110" height="110" data-src="https://espirian.co.uk/wp-content/uploads/2020/06/synne-linden-1.png" class="attachment-large size-large wp-image-16363 lazyload" alt="Synne Lindén" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 110px; --smush-placeholder-aspect-ratio: 110/110;" /><noscript><img loading="lazy" decoding="async" width="110" height="110" src="https://espirian.co.uk/wp-content/uploads/2020/06/synne-linden-1.png" class="attachment-large size-large wp-image-16363" alt="Synne Lindén" /></noscript> </div> </div> <div class="elementor-element elementor-element-279043e elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="279043e" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-4eaa1bc" data-id="4eaa1bc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-62ea021 elementor-widget elementor-widget-text-editor" data-id="62ea021" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Content DNA has given me clarity, calm and confidence in pivoting my business and I’m so thankful to John for writing it. </div> </div> <div class="elementor-element elementor-element-2743421 elementor-widget elementor-widget-text-editor" data-id="2743421" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Synne Lindén</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-1c5e330 tri-divider-top td-top-white tri-divider-bottom td-bottom-white small elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1c5e330" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2ce8cb4" data-id="2ce8cb4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fe79cf9 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image" data-id="fe79cf9" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img loading="lazy" decoding="async" width="200" height="140" src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196" alt="" /></noscript></noscript></noscript></noscript></noscript></noscript></noscript></noscript></noscript> </div> </div> <div class="elementor-element elementor-element-dd84101 elementor-widget elementor-widget-image" data-id="dd84101" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="110" height="110" data-src="https://espirian.co.uk/wp-content/uploads/2020/06/bisma-hashmi-1.png" class="attachment-large size-large wp-image-16614 lazyload" alt="Bisma Hashmi" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 110px; --smush-placeholder-aspect-ratio: 110/110;" /><noscript><img loading="lazy" decoding="async" width="110" height="110" src="https://espirian.co.uk/wp-content/uploads/2020/06/bisma-hashmi-1.png" class="attachment-large size-large wp-image-16614" alt="Bisma Hashmi" /></noscript> </div> </div> <div class="elementor-element elementor-element-5a8c8cf elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="5a8c8cf" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-b3c1ee6" data-id="b3c1ee6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f1801c3 elementor-widget elementor-widget-text-editor" data-id="f1801c3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>My own business is living proof that John’s content marketing strategies work wonders.</p><p>The content is simple to digest and the writing style is thoroughly enjoyable.</p> </div> </div> <div class="elementor-element elementor-element-28a17ad elementor-widget elementor-widget-text-editor" data-id="28a17ad" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Bisma Hashmi</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-2f97dad tri-divider-top td-top-white tri-divider-bottom td-bottom-white small elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2f97dad" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-32f1e2e" data-id="32f1e2e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-86a1c93 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image" data-id="86a1c93" data-element_type="widget" data-settings="{"_position":"absolute"}" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img decoding="async" width="200" height="140" data-src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196 lazyload" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200/140;" /><noscript><img loading="lazy" decoding="async" width="200" height="140" src="https://espirian.co.uk/wp-content/uploads/2023/07/JES-Testimonial-Icon-Quote.svg" class="attachment-large size-large wp-image-196" alt="" /></noscript></noscript></noscript></noscript></noscript></noscript></noscript></noscript></noscript> </div> </div> <div class="elementor-element elementor-element-bbc87a1 elementor-widget elementor-widget-image" data-id="bbc87a1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="110" height="110" data-src="https://espirian.co.uk/wp-content/uploads/2020/06/david-withington-1.png" class="attachment-large size-large wp-image-16385 lazyload" alt="David Withington" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 110px; --smush-placeholder-aspect-ratio: 110/110;" /><noscript><img loading="lazy" decoding="async" width="110" height="110" src="https://espirian.co.uk/wp-content/uploads/2020/06/david-withington-1.png" class="attachment-large size-large wp-image-16385" alt="David Withington" /></noscript> </div> </div> <div class="elementor-element elementor-element-2b523a2 elementor-icon-list--layout-inline elementor-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="2b523a2" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items elementor-inline-items"> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> <li class="elementor-icon-list-item elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-star"></i> </span> <span class="elementor-icon-list-text"></span> </li> </ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-b3f40e4" data-id="b3f40e4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0d682d2 elementor-widget elementor-widget-text-editor" data-id="0d682d2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>I’ve read many books which try to get you to change things. Few do that. But Content DNA did. </p><p>I now have a new website tagline which reflects who I am. </p><p>It was worth the price of the book just for that.</p> </div> </div> <div class="elementor-element elementor-element-fefee28 elementor-widget elementor-widget-text-editor" data-id="fefee28" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>David Withington</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-93f4f49 elementor-align-justify elementor-widget__width-initial elementor-widget elementor-widget-button" data-id="93f4f49" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://www.amazon.co.uk/dp/1916206239/" target="_blank"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Buy Content DNA now!</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-e88e62b elementor-widget elementor-widget-spacer" data-id="e88e62b" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <div class="elementor-element elementor-element-4ff8dbd elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="4ff8dbd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Here’s Phil Fraser – the Business Sounding Board – talking about the “30-month mindset” I mention in the book:</p> </div> </div> <div class="elementor-element elementor-element-67513cf elementor-widget elementor-widget-video" data-id="67513cf" data-element_type="widget" data-settings="{"video_type":"vimeo"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <iframe class="elementor-video-iframe lazyload" allowfullscreen allow="clipboard-write" title="vimeo Video Player" data-src="https://player.vimeo.com/video/487337461?color&autopause=0&loop=0&muted=0&title=1&portrait=1&byline=1#t=" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-load-mode="1"></iframe> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8b71931 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8b71931" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6da022" data-id="b6da022" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-36782c36 elementor-widget elementor-widget-heading" data-id="36782c36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Happy Readers</h2> </div> </div> <div class="elementor-element elementor-element-be663fe elementor-widget__width-initial elementor-widget elementor-widget-text-editor" data-id="be663fe" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>I’ve received 170+ selfies from happy readers, including this cool bunch:</p> </div> </div> <div class="elementor-element elementor-element-6343c9a elementor-widget elementor-widget-image" data-id="6343c9a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="420" data-src="https://espirian.co.uk/wp-content/uploads/2020/06/content-dna-book-collage-1-1024x538.jpg" class="attachment-large size-large wp-image-16704 lazyload" alt="Content DNA book collage" data-srcset="https://espirian.co.uk/wp-content/uploads/2020/06/content-dna-book-collage-1-1024x538.jpg 1024w, https://espirian.co.uk/wp-content/uploads/2020/06/content-dna-book-collage-1-300x158.jpg 300w, https://espirian.co.uk/wp-content/uploads/2020/06/content-dna-book-collage-1-768x403.jpg 768w, https://espirian.co.uk/wp-content/uploads/2020/06/content-dna-book-collage-1.jpg 1200w" data-sizes="(max-width: 800px) 100vw, 800px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800/420;" /><noscript><img loading="lazy" decoding="async" width="800" height="420" src="https://espirian.co.uk/wp-content/uploads/2020/06/content-dna-book-collage-1-1024x538.jpg" class="attachment-large size-large wp-image-16704" alt="Content DNA book collage" srcset="https://espirian.co.uk/wp-content/uploads/2020/06/content-dna-book-collage-1-1024x538.jpg 1024w, https://espirian.co.uk/wp-content/uploads/2020/06/content-dna-book-collage-1-300x158.jpg 300w, https://espirian.co.uk/wp-content/uploads/2020/06/content-dna-book-collage-1-768x403.jpg 768w, https://espirian.co.uk/wp-content/uploads/2020/06/content-dna-book-collage-1.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> </div> </div> </main> <div data-elementor-type="footer" data-elementor-id="64" class="elementor elementor-64 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-cffff86 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cffff86" data-element_type="section" 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