CINXE.COM

<!doctype html> <html dir="ltr" lang="en-US" prefix="og: https://ogp.me/ns#"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=5, viewport-fit=cover"> <link rel="profile" href="https://gmpg.org/xfn/11"> <title>How To Write A Book Description That Sells</title> <script type="text/javascript"> WebFontConfig = {"google":{"families":["Open+Sans:r:latin,latin-ext","Open+Sans:r,i,b,bi:latin,latin-ext"]},"api_url":"https:\/\/fonts-api.wp.com\/css"}; (function() { var wf = document.createElement('script'); wf.src = 'https://blog.lulu.com/wp-content/mu-plugins/wpcomsh/vendor/automattic/custom-fonts/js/webfont.js'; wf.type = 'text/javascript'; wf.async = 'true'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(wf, s); })(); </script><style id="jetpack-custom-fonts-css"></style> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <meta name="description" content="Writing a powerful book description will help you sell your book. Just like a cover and title, the book description is an important marketing tool." /> <meta name="robots" content="max-image-preview:large" /> <meta name="keywords" content="authors,readers,marketing" /> <link rel="canonical" href="https://blog.lulu.com/book-description/" /> <meta name="generator" content="All in One SEO Pro (AIOSEO) 4.7.5" /> <meta property="og:locale" content="en_US" /> <meta property="og:site_name" content="The Lulu Blog | Take control of your creative journey with advice from the team at Lulu." /> <meta property="og:type" content="article" /> <meta property="og:title" content="How To Write A Book Description That Sells" /> <meta property="og:description" content="Writing a powerful book description will help you sell your book. Just like a cover and title, the book description is an important marketing tool." /> <meta property="og:url" content="https://blog.lulu.com/book-description/" /> <meta property="og:image" content="https://blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png" /> <meta property="og:image:secure_url" content="https://blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="675" /> <meta property="article:published_time" content="2024-10-17T13:00:07+00:00" /> <meta property="article:modified_time" content="2024-10-17T13:31:42+00:00" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="How To Write A Book Description That Sells" /> <meta name="twitter:description" content="Writing a powerful book description will help you sell your book. Just like a cover and title, the book description is an important marketing tool." /> <meta name="twitter:image" content="https://blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png" /> <script type="application/ld+json" class="aioseo-schema"> {"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.lulu.com\/book-description\/#article","name":"How To Write A Book Description That Sells","headline":"How to Write a Compelling Book Description\u00a0","author":{"@id":"https:\/\/blog.lulu.com\/author\/paulhlulu\/#author"},"publisher":{"@id":"https:\/\/blog.lulu.com\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/i0.wp.com\/blog.lulu.com\/wp-content\/uploads\/2020\/06\/book-description-blog.png?fit=1200%2C675&ssl=1","width":1200,"height":675,"caption":"Book Description Blog graphic"},"datePublished":"2024-10-17T09:00:07-04:00","dateModified":"2024-10-17T09:31:42-04:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/blog.lulu.com\/book-description\/#webpage"},"isPartOf":{"@id":"https:\/\/blog.lulu.com\/book-description\/#webpage"},"articleSection":"Marketing, Authors, Readers"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.lulu.com\/book-description\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/blog.lulu.com\/#listItem","position":1,"name":"Home","item":"https:\/\/blog.lulu.com\/","nextItem":"https:\/\/blog.lulu.com\/book-description\/#listItem"},{"@type":"ListItem","@id":"https:\/\/blog.lulu.com\/book-description\/#listItem","position":2,"name":"How to Write a Compelling Book Description\u00a0","previousItem":"https:\/\/blog.lulu.com\/#listItem"}]},{"@type":"Organization","@id":"https:\/\/blog.lulu.com\/#organization","name":"Lulu Press","description":"Take control of your creative journey with advice from the team at Lulu.","url":"https:\/\/blog.lulu.com\/","telephone":"+19194595858","logo":{"@type":"ImageObject","url":"https:\/\/blog.lulu.com\/wp-content\/uploads\/2023\/11\/lulu-blog-logo-h-full-color-rgb.svg","@id":"https:\/\/blog.lulu.com\/book-description\/#organizationLogo"},"image":{"@id":"https:\/\/blog.lulu.com\/book-description\/#organizationLogo"}},{"@type":"Person","@id":"https:\/\/blog.lulu.com\/author\/paulhlulu\/#author","url":"https:\/\/blog.lulu.com\/author\/paulhlulu\/","name":"Paul H","image":{"@type":"ImageObject","@id":"https:\/\/blog.lulu.com\/book-description\/#authorImage","url":"https:\/\/blog.lulu.com\/wp-content\/uploads\/2022\/05\/Paul-H.png","width":96,"height":96,"caption":"Paul H"}},{"@type":"WebPage","@id":"https:\/\/blog.lulu.com\/book-description\/#webpage","url":"https:\/\/blog.lulu.com\/book-description\/","name":"How To Write A Book Description That Sells","description":"Writing a powerful book description will help you sell your book. Just like a cover and title, the book description is an important marketing tool.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/blog.lulu.com\/#website"},"breadcrumb":{"@id":"https:\/\/blog.lulu.com\/book-description\/#breadcrumblist"},"author":{"@id":"https:\/\/blog.lulu.com\/author\/paulhlulu\/#author"},"creator":{"@id":"https:\/\/blog.lulu.com\/author\/paulhlulu\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/i0.wp.com\/blog.lulu.com\/wp-content\/uploads\/2020\/06\/book-description-blog.png?fit=1200%2C675&ssl=1","@id":"https:\/\/blog.lulu.com\/book-description\/#mainImage","width":1200,"height":675,"caption":"Book Description Blog graphic"},"primaryImageOfPage":{"@id":"https:\/\/blog.lulu.com\/book-description\/#mainImage"},"datePublished":"2024-10-17T09:00:07-04:00","dateModified":"2024-10-17T09:31:42-04:00"},{"@type":"WebSite","@id":"https:\/\/blog.lulu.com\/#website","url":"https:\/\/blog.lulu.com\/","name":"Lulu Blog","alternateName":"Lulu Press Blog","description":"Take control of your creative journey with advice from the team at Lulu.","inLanguage":"en-US","publisher":{"@id":"https:\/\/blog.lulu.com\/#organization"}}]} </script>   <link rel='dns-prefetch' href='//stats.wp.com' /> <link rel='dns-prefetch' href='//widgets.wp.com' /> <link rel='preconnect' href='//i0.wp.com' /> <link rel='preconnect' href='//c0.wp.com' /> <link rel="alternate" type="application/rss+xml" title="The Lulu Blog » Feed" href="https://blog.lulu.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="The Lulu Blog » Comments Feed" href="https://blog.lulu.com/comments/feed/" /> <link rel="alternate" type="application/rss+xml" title="The Lulu Blog » How to Write a Compelling Book Description Comments Feed" href="https://blog.lulu.com/book-description/feed/" /> <link rel='stylesheet' id='all-css-906a8f79c86d19d9f4db7da2e1f4928c' href='https://blog.lulu.com/_static/??-eJy9U+lOwzAMfiFCYNOE9gPxKJWbmMwsl3Js9O1xd7CuKtMQG79ax9/h2M42ChV8QV9kjTaAzrK1Qa1zJ1XO0tjQgn3k34ftCRltNeSzzAXUGlqLotpCDgoKUxnRYjJiLyNiQkfVSU25SI0cKsZp+Z52YrrZ45pTqtnM/t2waQ60Jnjb3cx+5Hkv3SZhjsFn2uDdLK5r0AoSaj6uvmQJOSN/+j06Szw68kcF8spWjXvUznjnJyy1CVLHdXcWh4SxpYUu1CJMIn0Aj5U/snSoCdCi65nDIDIdk7BoQHWTdY3ZnBvGU6WVFadO7+isqh8xUEjJtnptUTpg0Qt3PrD43EXwFDyPLvDEwOE2pLU8DvJcNSMkteKbxTpZ9t/UNW1IY7qFMH4yLXO+b70B7revN+7QwKIk3nLy5kqHi4OLYFAUKtMre5HKlfb7lH9N/H7ZR+abe31+mT8tl4vFbP4FCopFzw==' type='text/css' media='all' /> <style id='ugb-style-css-v2-inline-css'> :root {--stk-block-width-default-detected: 1280px;} :root { --content-width: 1280px; } :root { --content-width: 1280px; } </style> <style id='ugb-style-css-inline-css'> :root {--stk-block-width-default-detected: 1280px;} </style> <style id='wp-block-library-inline-css'> .has-text-align-justify{text-align:justify;} </style> <style id='ugb-dep-native-global-style-css-nodep-inline-css'> body .has-stk-global-color-14764-color{color:#000083 !important;}body .has-stk-global-color-14764-background-color{background-color:#000083 !important;}body .has-stk-global-color-93894-color{color:#22b5f0 !important;}body .has-stk-global-color-93894-background-color{background-color:#22b5f0 !important;}body .has-stk-global-color-52613-color{color:#0a101a !important;}body .has-stk-global-color-52613-background-color{background-color:#0a101a !important;}body .has-stk-global-color-94000-color{color:#f2f4fa !important;}body .has-stk-global-color-94000-background-color{background-color:#f2f4fa !important;}body .has-stk-global-color-76670-color{color:#ffffff !important;}body .has-stk-global-color-76670-background-color{background-color:#ffffff !important;} </style> <style id='ugb-style-css-nodep-inline-css'> /* Global colors */ :root {--stk-global-color-14764: #000083; --stk-global-color-14764-rgba: 0, 0, 131; --stk-global-color-93894: #22b5f0; --stk-global-color-93894-rgba: 34, 181, 240; --stk-global-color-52613: #0a101a; --stk-global-color-52613-rgba: 10, 16, 26; --stk-global-color-94000: #f2f4fa; --stk-global-color-94000-rgba: 242, 244, 250; --stk-global-color-76670: #ffffff; --stk-global-color-76670-rgba: 255, 255, 255;}/* Global typography */ .stk-block h1, [data-block-type="core"] h1, h1[data-block-type="core"], .ugb-main-block h1 { font-family: "ct_font_interface", sans-serif; } .stk-block h2, [data-block-type="core"] h2, h2[data-block-type="core"], .ugb-main-block h2 { font-family: "ct_font_interface", sans-serif; } .stk-block h3, [data-block-type="core"] h3, h3[data-block-type="core"], .ugb-main-block h3 { font-family: "ct_font_interface", sans-serif; } </style> <style id='jetpack-sharing-buttons-style-inline-css'> .jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px}@media print{.jetpack-sharing-buttons__services-list{display:none!important}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em} </style> <style id='global-styles-inline-css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--palette-color-1: var(--theme-palette-color-1, #2872fa);--wp--preset--color--palette-color-2: var(--theme-palette-color-2, #1559ed);--wp--preset--color--palette-color-3: var(--theme-palette-color-3, #3A4F66);--wp--preset--color--palette-color-4: var(--theme-palette-color-4, #192a3d);--wp--preset--color--palette-color-5: var(--theme-palette-color-5, #e1e8ed);--wp--preset--color--palette-color-6: var(--theme-palette-color-6, #f2f5f7);--wp--preset--color--palette-color-7: var(--theme-palette-color-7, #FAFBFC);--wp--preset--color--palette-color-8: var(--theme-palette-color-8, #ffffff);--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--gradient--juicy-peach: linear-gradient(to right, #ffecd2 0%, #fcb69f 100%);--wp--preset--gradient--young-passion: linear-gradient(to right, #ff8177 0%, #ff867a 0%, #ff8c7f 21%, #f99185 52%, #cf556c 78%, #b12a5b 100%);--wp--preset--gradient--true-sunset: linear-gradient(to right, #fa709a 0%, #fee140 100%);--wp--preset--gradient--morpheus-den: linear-gradient(to top, #30cfd0 0%, #330867 100%);--wp--preset--gradient--plum-plate: linear-gradient(135deg, #667eea 0%, #764ba2 100%);--wp--preset--gradient--aqua-splash: linear-gradient(15deg, #13547a 0%, #80d0c7 100%);--wp--preset--gradient--love-kiss: linear-gradient(to top, #ff0844 0%, #ffb199 100%);--wp--preset--gradient--new-retrowave: linear-gradient(to top, #3b41c5 0%, #a981bb 49%, #ffc8a9 100%);--wp--preset--gradient--plum-bath: linear-gradient(to top, #cc208e 0%, #6713d2 100%);--wp--preset--gradient--high-flight: linear-gradient(to right, #0acffe 0%, #495aff 100%);--wp--preset--gradient--teen-party: linear-gradient(-225deg, #FF057C 0%, #8D0B93 50%, #321575 100%);--wp--preset--gradient--fabled-sunset: linear-gradient(-225deg, #231557 0%, #44107A 29%, #FF1361 67%, #FFF800 100%);--wp--preset--gradient--arielle-smile: radial-gradient(circle 248px at center, #16d9e3 0%, #30c7ec 47%, #46aef7 100%);--wp--preset--gradient--itmeo-branding: linear-gradient(180deg, #2af598 0%, #009efd 100%);--wp--preset--gradient--deep-blue: linear-gradient(to right, #6a11cb 0%, #2575fc 100%);--wp--preset--gradient--strong-bliss: linear-gradient(to right, #f78ca0 0%, #f9748f 19%, #fd868c 60%, #fe9a8b 100%);--wp--preset--gradient--sweet-period: linear-gradient(to top, #3f51b1 0%, #5a55ae 13%, #7b5fac 25%, #8f6aae 38%, #a86aa4 50%, #cc6b8e 62%, #f18271 75%, #f3a469 87%, #f7c978 100%);--wp--preset--gradient--purple-division: linear-gradient(to top, #7028e4 0%, #e5b2ca 100%);--wp--preset--gradient--cold-evening: linear-gradient(to top, #0c3483 0%, #a2b6df 100%, #6b8cce 100%, #a2b6df 100%);--wp--preset--gradient--mountain-rock: linear-gradient(to right, #868f96 0%, #596164 100%);--wp--preset--gradient--desert-hump: linear-gradient(to top, #c79081 0%, #dfa579 100%);--wp--preset--gradient--ethernal-constance: linear-gradient(to top, #09203f 0%, #537895 100%);--wp--preset--gradient--happy-memories: linear-gradient(-60deg, #ff5858 0%, #f09819 100%);--wp--preset--gradient--grown-early: linear-gradient(to top, #0ba360 0%, #3cba92 100%);--wp--preset--gradient--morning-salad: linear-gradient(-225deg, #B7F8DB 0%, #50A7C2 100%);--wp--preset--gradient--night-call: linear-gradient(-225deg, #AC32E4 0%, #7918F2 48%, #4801FF 100%);--wp--preset--gradient--mind-crawl: linear-gradient(-225deg, #473B7B 0%, #3584A7 51%, #30D2BE 100%);--wp--preset--gradient--angel-care: linear-gradient(-225deg, #FFE29F 0%, #FFA99F 48%, #FF719A 100%);--wp--preset--gradient--juicy-cake: linear-gradient(to top, #e14fad 0%, #f9d423 100%);--wp--preset--gradient--rich-metal: linear-gradient(to right, #d7d2cc 0%, #304352 100%);--wp--preset--gradient--mole-hall: linear-gradient(-20deg, #616161 0%, #9bc5c3 100%);--wp--preset--gradient--cloudy-knoxville: linear-gradient(120deg, #fdfbfb 0%, #ebedee 100%);--wp--preset--gradient--soft-grass: linear-gradient(to top, #c1dfc4 0%, #deecdd 100%);--wp--preset--gradient--saint-petersburg: linear-gradient(135deg, #f5f7fa 0%, #c3cfe2 100%);--wp--preset--gradient--everlasting-sky: linear-gradient(135deg, #fdfcfb 0%, #e2d1c3 100%);--wp--preset--gradient--kind-steel: linear-gradient(-20deg, #e9defa 0%, #fbfcdb 100%);--wp--preset--gradient--over-sun: linear-gradient(60deg, #abecd6 0%, #fbed96 100%);--wp--preset--gradient--premium-white: linear-gradient(to top, #d5d4d0 0%, #d5d4d0 1%, #eeeeec 31%, #efeeec 75%, #e9e9e7 100%);--wp--preset--gradient--clean-mirror: linear-gradient(45deg, #93a5cf 0%, #e4efe9 100%);--wp--preset--gradient--wild-apple: linear-gradient(to top, #d299c2 0%, #fef9d7 100%);--wp--preset--gradient--snow-again: linear-gradient(to top, #e6e9f0 0%, #eef1f5 100%);--wp--preset--gradient--confident-cloud: linear-gradient(to top, #dad4ec 0%, #dad4ec 1%, #f3e7e9 100%);--wp--preset--gradient--glass-water: linear-gradient(to top, #dfe9f3 0%, white 100%);--wp--preset--gradient--perfect-white: linear-gradient(-225deg, #E3FDF5 0%, #FFE6FA 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: clamp(22px, 1.375rem + ((1vw - 3.2px) * 0.625), 30px);--wp--preset--font-size--x-large: clamp(30px, 1.875rem + ((1vw - 3.2px) * 1.563), 50px);--wp--preset--font-size--xx-large: clamp(45px, 2.813rem + ((1vw - 3.2px) * 2.734), 80px);--wp--preset--font-family--albert-sans: 'Albert Sans', sans-serif;--wp--preset--font-family--alegreya: Alegreya, serif;--wp--preset--font-family--arvo: Arvo, serif;--wp--preset--font-family--bodoni-moda: 'Bodoni Moda', serif;--wp--preset--font-family--bricolage-grotesque: 'Bricolage Grotesque', sans-serif;--wp--preset--font-family--cabin: Cabin, sans-serif;--wp--preset--font-family--chivo: Chivo, sans-serif;--wp--preset--font-family--commissioner: Commissioner, sans-serif;--wp--preset--font-family--cormorant: Cormorant, serif;--wp--preset--font-family--courier-prime: 'Courier Prime', monospace;--wp--preset--font-family--crimson-pro: 'Crimson Pro', serif;--wp--preset--font-family--dm-mono: 'DM Mono', monospace;--wp--preset--font-family--dm-sans: 'DM Sans', sans-serif;--wp--preset--font-family--dm-serif-display: 'DM Serif Display', serif;--wp--preset--font-family--domine: Domine, serif;--wp--preset--font-family--eb-garamond: 'EB Garamond', serif;--wp--preset--font-family--epilogue: Epilogue, sans-serif;--wp--preset--font-family--fahkwang: Fahkwang, sans-serif;--wp--preset--font-family--figtree: Figtree, sans-serif;--wp--preset--font-family--fira-sans: 'Fira Sans', sans-serif;--wp--preset--font-family--fjalla-one: 'Fjalla One', sans-serif;--wp--preset--font-family--fraunces: Fraunces, serif;--wp--preset--font-family--gabarito: Gabarito, system-ui;--wp--preset--font-family--ibm-plex-mono: 'IBM Plex Mono', monospace;--wp--preset--font-family--ibm-plex-sans: 'IBM Plex Sans', sans-serif;--wp--preset--font-family--ibarra-real-nova: 'Ibarra Real Nova', serif;--wp--preset--font-family--instrument-serif: 'Instrument Serif', serif;--wp--preset--font-family--inter: Inter, sans-serif;--wp--preset--font-family--josefin-sans: 'Josefin Sans', sans-serif;--wp--preset--font-family--jost: Jost, sans-serif;--wp--preset--font-family--libre-baskerville: 'Libre Baskerville', serif;--wp--preset--font-family--libre-franklin: 'Libre Franklin', sans-serif;--wp--preset--font-family--literata: Literata, serif;--wp--preset--font-family--lora: Lora, serif;--wp--preset--font-family--merriweather: Merriweather, serif;--wp--preset--font-family--montserrat: Montserrat, sans-serif;--wp--preset--font-family--newsreader: Newsreader, serif;--wp--preset--font-family--noto-sans-mono: 'Noto Sans Mono', sans-serif;--wp--preset--font-family--nunito: Nunito, sans-serif;--wp--preset--font-family--open-sans: 'Open Sans', sans-serif;--wp--preset--font-family--overpass: Overpass, sans-serif;--wp--preset--font-family--pt-serif: 'PT Serif', serif;--wp--preset--font-family--petrona: Petrona, serif;--wp--preset--font-family--piazzolla: Piazzolla, serif;--wp--preset--font-family--playfair-display: 'Playfair Display', serif;--wp--preset--font-family--plus-jakarta-sans: 'Plus Jakarta Sans', sans-serif;--wp--preset--font-family--poppins: Poppins, sans-serif;--wp--preset--font-family--raleway: Raleway, sans-serif;--wp--preset--font-family--roboto: Roboto, sans-serif;--wp--preset--font-family--roboto-slab: 'Roboto Slab', serif;--wp--preset--font-family--rubik: Rubik, sans-serif;--wp--preset--font-family--rufina: Rufina, serif;--wp--preset--font-family--sora: Sora, sans-serif;--wp--preset--font-family--source-sans-3: 'Source Sans 3', sans-serif;--wp--preset--font-family--source-serif-4: 'Source Serif 4', serif;--wp--preset--font-family--space-mono: 'Space Mono', monospace;--wp--preset--font-family--syne: Syne, sans-serif;--wp--preset--font-family--texturina: Texturina, serif;--wp--preset--font-family--urbanist: Urbanist, sans-serif;--wp--preset--font-family--work-sans: 'Work Sans', sans-serif;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:root { --wp--style--global--content-size: var(--theme-block-max-width);--wp--style--global--wide-size: var(--theme-block-wide-max-width); }:where(body) { margin: 0; }.wp-site-blocks > .alignleft { float: left; margin-right: 2em; }.wp-site-blocks > .alignright { float: right; margin-left: 2em; }.wp-site-blocks > .aligncenter { justify-content: center; margin-left: auto; margin-right: auto; }:where(.wp-site-blocks) > * { margin-block-start: var(--theme-content-spacing); margin-block-end: 0; }:where(.wp-site-blocks) > :first-child { margin-block-start: 0; }:where(.wp-site-blocks) > :last-child { margin-block-end: 0; }:root { --wp--style--block-gap: var(--theme-content-spacing); }:root :where(.is-layout-flow) > :first-child{margin-block-start: 0;}:root :where(.is-layout-flow) > :last-child{margin-block-end: 0;}:root :where(.is-layout-flow) > *{margin-block-start: var(--theme-content-spacing);margin-block-end: 0;}:root :where(.is-layout-constrained) > :first-child{margin-block-start: 0;}:root :where(.is-layout-constrained) > :last-child{margin-block-end: 0;}:root :where(.is-layout-constrained) > *{margin-block-start: var(--theme-content-spacing);margin-block-end: 0;}:root :where(.is-layout-flex){gap: var(--theme-content-spacing);}:root :where(.is-layout-grid){gap: var(--theme-content-spacing);}.is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}.is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}.is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}.is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}body{padding-top: 0px;padding-right: 0px;padding-bottom: 0px;padding-left: 0px;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-palette-color-1-color{color: var(--wp--preset--color--palette-color-1) !important;}.has-palette-color-2-color{color: var(--wp--preset--color--palette-color-2) !important;}.has-palette-color-3-color{color: var(--wp--preset--color--palette-color-3) !important;}.has-palette-color-4-color{color: var(--wp--preset--color--palette-color-4) !important;}.has-palette-color-5-color{color: var(--wp--preset--color--palette-color-5) !important;}.has-palette-color-6-color{color: var(--wp--preset--color--palette-color-6) !important;}.has-palette-color-7-color{color: var(--wp--preset--color--palette-color-7) !important;}.has-palette-color-8-color{color: var(--wp--preset--color--palette-color-8) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-palette-color-1-background-color{background-color: var(--wp--preset--color--palette-color-1) !important;}.has-palette-color-2-background-color{background-color: var(--wp--preset--color--palette-color-2) !important;}.has-palette-color-3-background-color{background-color: var(--wp--preset--color--palette-color-3) !important;}.has-palette-color-4-background-color{background-color: var(--wp--preset--color--palette-color-4) !important;}.has-palette-color-5-background-color{background-color: var(--wp--preset--color--palette-color-5) !important;}.has-palette-color-6-background-color{background-color: var(--wp--preset--color--palette-color-6) !important;}.has-palette-color-7-background-color{background-color: var(--wp--preset--color--palette-color-7) !important;}.has-palette-color-8-background-color{background-color: var(--wp--preset--color--palette-color-8) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-palette-color-1-border-color{border-color: var(--wp--preset--color--palette-color-1) !important;}.has-palette-color-2-border-color{border-color: var(--wp--preset--color--palette-color-2) !important;}.has-palette-color-3-border-color{border-color: var(--wp--preset--color--palette-color-3) !important;}.has-palette-color-4-border-color{border-color: var(--wp--preset--color--palette-color-4) !important;}.has-palette-color-5-border-color{border-color: var(--wp--preset--color--palette-color-5) !important;}.has-palette-color-6-border-color{border-color: var(--wp--preset--color--palette-color-6) !important;}.has-palette-color-7-border-color{border-color: var(--wp--preset--color--palette-color-7) !important;}.has-palette-color-8-border-color{border-color: var(--wp--preset--color--palette-color-8) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-juicy-peach-gradient-background{background: var(--wp--preset--gradient--juicy-peach) !important;}.has-young-passion-gradient-background{background: var(--wp--preset--gradient--young-passion) !important;}.has-true-sunset-gradient-background{background: var(--wp--preset--gradient--true-sunset) !important;}.has-morpheus-den-gradient-background{background: var(--wp--preset--gradient--morpheus-den) !important;}.has-plum-plate-gradient-background{background: var(--wp--preset--gradient--plum-plate) !important;}.has-aqua-splash-gradient-background{background: var(--wp--preset--gradient--aqua-splash) !important;}.has-love-kiss-gradient-background{background: var(--wp--preset--gradient--love-kiss) !important;}.has-new-retrowave-gradient-background{background: var(--wp--preset--gradient--new-retrowave) !important;}.has-plum-bath-gradient-background{background: var(--wp--preset--gradient--plum-bath) !important;}.has-high-flight-gradient-background{background: var(--wp--preset--gradient--high-flight) !important;}.has-teen-party-gradient-background{background: var(--wp--preset--gradient--teen-party) !important;}.has-fabled-sunset-gradient-background{background: var(--wp--preset--gradient--fabled-sunset) !important;}.has-arielle-smile-gradient-background{background: var(--wp--preset--gradient--arielle-smile) !important;}.has-itmeo-branding-gradient-background{background: var(--wp--preset--gradient--itmeo-branding) !important;}.has-deep-blue-gradient-background{background: var(--wp--preset--gradient--deep-blue) !important;}.has-strong-bliss-gradient-background{background: var(--wp--preset--gradient--strong-bliss) !important;}.has-sweet-period-gradient-background{background: var(--wp--preset--gradient--sweet-period) !important;}.has-purple-division-gradient-background{background: var(--wp--preset--gradient--purple-division) !important;}.has-cold-evening-gradient-background{background: var(--wp--preset--gradient--cold-evening) !important;}.has-mountain-rock-gradient-background{background: var(--wp--preset--gradient--mountain-rock) !important;}.has-desert-hump-gradient-background{background: var(--wp--preset--gradient--desert-hump) !important;}.has-ethernal-constance-gradient-background{background: var(--wp--preset--gradient--ethernal-constance) !important;}.has-happy-memories-gradient-background{background: var(--wp--preset--gradient--happy-memories) !important;}.has-grown-early-gradient-background{background: var(--wp--preset--gradient--grown-early) !important;}.has-morning-salad-gradient-background{background: var(--wp--preset--gradient--morning-salad) !important;}.has-night-call-gradient-background{background: var(--wp--preset--gradient--night-call) !important;}.has-mind-crawl-gradient-background{background: var(--wp--preset--gradient--mind-crawl) !important;}.has-angel-care-gradient-background{background: var(--wp--preset--gradient--angel-care) !important;}.has-juicy-cake-gradient-background{background: var(--wp--preset--gradient--juicy-cake) !important;}.has-rich-metal-gradient-background{background: var(--wp--preset--gradient--rich-metal) !important;}.has-mole-hall-gradient-background{background: var(--wp--preset--gradient--mole-hall) !important;}.has-cloudy-knoxville-gradient-background{background: var(--wp--preset--gradient--cloudy-knoxville) !important;}.has-soft-grass-gradient-background{background: var(--wp--preset--gradient--soft-grass) !important;}.has-saint-petersburg-gradient-background{background: var(--wp--preset--gradient--saint-petersburg) !important;}.has-everlasting-sky-gradient-background{background: var(--wp--preset--gradient--everlasting-sky) !important;}.has-kind-steel-gradient-background{background: var(--wp--preset--gradient--kind-steel) !important;}.has-over-sun-gradient-background{background: var(--wp--preset--gradient--over-sun) !important;}.has-premium-white-gradient-background{background: var(--wp--preset--gradient--premium-white) !important;}.has-clean-mirror-gradient-background{background: var(--wp--preset--gradient--clean-mirror) !important;}.has-wild-apple-gradient-background{background: var(--wp--preset--gradient--wild-apple) !important;}.has-snow-again-gradient-background{background: var(--wp--preset--gradient--snow-again) !important;}.has-confident-cloud-gradient-background{background: var(--wp--preset--gradient--confident-cloud) !important;}.has-glass-water-gradient-background{background: var(--wp--preset--gradient--glass-water) !important;}.has-perfect-white-gradient-background{background: var(--wp--preset--gradient--perfect-white) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;}.has-xx-large-font-size{font-size: var(--wp--preset--font-size--xx-large) !important;}.has-albert-sans-font-family{font-family: var(--wp--preset--font-family--albert-sans) !important;}.has-alegreya-font-family{font-family: var(--wp--preset--font-family--alegreya) !important;}.has-arvo-font-family{font-family: var(--wp--preset--font-family--arvo) !important;}.has-bodoni-moda-font-family{font-family: var(--wp--preset--font-family--bodoni-moda) !important;}.has-bricolage-grotesque-font-family{font-family: var(--wp--preset--font-family--bricolage-grotesque) !important;}.has-cabin-font-family{font-family: var(--wp--preset--font-family--cabin) !important;}.has-chivo-font-family{font-family: var(--wp--preset--font-family--chivo) !important;}.has-commissioner-font-family{font-family: var(--wp--preset--font-family--commissioner) !important;}.has-cormorant-font-family{font-family: var(--wp--preset--font-family--cormorant) !important;}.has-courier-prime-font-family{font-family: var(--wp--preset--font-family--courier-prime) !important;}.has-crimson-pro-font-family{font-family: var(--wp--preset--font-family--crimson-pro) !important;}.has-dm-mono-font-family{font-family: var(--wp--preset--font-family--dm-mono) !important;}.has-dm-sans-font-family{font-family: var(--wp--preset--font-family--dm-sans) !important;}.has-dm-serif-display-font-family{font-family: var(--wp--preset--font-family--dm-serif-display) !important;}.has-domine-font-family{font-family: var(--wp--preset--font-family--domine) !important;}.has-eb-garamond-font-family{font-family: var(--wp--preset--font-family--eb-garamond) !important;}.has-epilogue-font-family{font-family: var(--wp--preset--font-family--epilogue) !important;}.has-fahkwang-font-family{font-family: var(--wp--preset--font-family--fahkwang) !important;}.has-figtree-font-family{font-family: var(--wp--preset--font-family--figtree) !important;}.has-fira-sans-font-family{font-family: var(--wp--preset--font-family--fira-sans) !important;}.has-fjalla-one-font-family{font-family: var(--wp--preset--font-family--fjalla-one) !important;}.has-fraunces-font-family{font-family: var(--wp--preset--font-family--fraunces) !important;}.has-gabarito-font-family{font-family: var(--wp--preset--font-family--gabarito) !important;}.has-ibm-plex-mono-font-family{font-family: var(--wp--preset--font-family--ibm-plex-mono) !important;}.has-ibm-plex-sans-font-family{font-family: var(--wp--preset--font-family--ibm-plex-sans) !important;}.has-ibarra-real-nova-font-family{font-family: var(--wp--preset--font-family--ibarra-real-nova) !important;}.has-instrument-serif-font-family{font-family: var(--wp--preset--font-family--instrument-serif) !important;}.has-inter-font-family{font-family: var(--wp--preset--font-family--inter) !important;}.has-josefin-sans-font-family{font-family: var(--wp--preset--font-family--josefin-sans) !important;}.has-jost-font-family{font-family: var(--wp--preset--font-family--jost) !important;}.has-libre-baskerville-font-family{font-family: var(--wp--preset--font-family--libre-baskerville) !important;}.has-libre-franklin-font-family{font-family: var(--wp--preset--font-family--libre-franklin) !important;}.has-literata-font-family{font-family: var(--wp--preset--font-family--literata) !important;}.has-lora-font-family{font-family: var(--wp--preset--font-family--lora) !important;}.has-merriweather-font-family{font-family: var(--wp--preset--font-family--merriweather) !important;}.has-montserrat-font-family{font-family: var(--wp--preset--font-family--montserrat) !important;}.has-newsreader-font-family{font-family: var(--wp--preset--font-family--newsreader) !important;}.has-noto-sans-mono-font-family{font-family: var(--wp--preset--font-family--noto-sans-mono) !important;}.has-nunito-font-family{font-family: var(--wp--preset--font-family--nunito) !important;}.has-open-sans-font-family{font-family: var(--wp--preset--font-family--open-sans) !important;}.has-overpass-font-family{font-family: var(--wp--preset--font-family--overpass) !important;}.has-pt-serif-font-family{font-family: var(--wp--preset--font-family--pt-serif) !important;}.has-petrona-font-family{font-family: var(--wp--preset--font-family--petrona) !important;}.has-piazzolla-font-family{font-family: var(--wp--preset--font-family--piazzolla) !important;}.has-playfair-display-font-family{font-family: var(--wp--preset--font-family--playfair-display) !important;}.has-plus-jakarta-sans-font-family{font-family: var(--wp--preset--font-family--plus-jakarta-sans) !important;}.has-poppins-font-family{font-family: var(--wp--preset--font-family--poppins) !important;}.has-raleway-font-family{font-family: var(--wp--preset--font-family--raleway) !important;}.has-roboto-font-family{font-family: var(--wp--preset--font-family--roboto) !important;}.has-roboto-slab-font-family{font-family: var(--wp--preset--font-family--roboto-slab) !important;}.has-rubik-font-family{font-family: var(--wp--preset--font-family--rubik) !important;}.has-rufina-font-family{font-family: var(--wp--preset--font-family--rufina) !important;}.has-sora-font-family{font-family: var(--wp--preset--font-family--sora) !important;}.has-source-sans-3-font-family{font-family: var(--wp--preset--font-family--source-sans-3) !important;}.has-source-serif-4-font-family{font-family: var(--wp--preset--font-family--source-serif-4) !important;}.has-space-mono-font-family{font-family: var(--wp--preset--font-family--space-mono) !important;}.has-syne-font-family{font-family: var(--wp--preset--font-family--syne) !important;}.has-texturina-font-family{font-family: var(--wp--preset--font-family--texturina) !important;}.has-urbanist-font-family{font-family: var(--wp--preset--font-family--urbanist) !important;}.has-work-sans-font-family{font-family: var(--wp--preset--font-family--work-sans) !important;} :root :where(.wp-block-pullquote){font-size: clamp(0.984em, 0.984rem + ((1vw - 0.2em) * 0.645), 1.5em);line-height: 1.6;} </style> <style id='jetpack-global-styles-frontend-style-inline-css'> :root { --font-headings: unset; --font-base: unset; --font-headings-default: -apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen-Sans,Ubuntu,Cantarell,"Helvetica Neue",sans-serif; --font-base-default: -apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen-Sans,Ubuntu,Cantarell,"Helvetica Neue",sans-serif;} </style> <script id="ugb-block-frontend-js-v2-js-extra"> var stackable = {"restUrl":"https:\/\/blog.lulu.com\/wp-json\/"}; </script> <script type='text/javascript' defer src='https://blog.lulu.com/_static/??-eJy9jVkKAjEQRC9kGxxwlg/xKE2WNsTJRtKZwdsbVPAG81nUq3p7Bp0iU2SRfbMuVlFZ6lUqT9A8uyCZwLZOKCoWlE96rZALBdeCMK6yMNSj7pwRj/I5M/jl8F/hNpyf9bQf6EP8zTBF/+r2e7hdpmFelmm8jm/3CmAW'></script> <script id="jetpack-mu-wpcom-settings-js-before"> var JETPACK_MU_WPCOM_SETTINGS = {"assetsUrl":"https:\/\/blog.lulu.com\/wp-content\/mu-plugins\/wpcomsh\/vendor\/automattic\/jetpack-mu-wpcom\/src\/build\/"}; </script> <link rel="https://api.w.org/" href="https://blog.lulu.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://blog.lulu.com/wp-json/wp/v2/posts/24599" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://blog.lulu.com/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://wp.me/paB3Xw-6oL' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://blog.lulu.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fblog.lulu.com%2Fbook-description%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://blog.lulu.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fblog.lulu.com%2Fbook-description%2F&format=xml" /> <style>img#wpstats{display:none}</style> <noscript><link rel='stylesheet' href='https://blog.lulu.com/wp-content/themes/blocksy/static/bundle/no-scripts.min.css' type='text/css'></noscript> <style id="ct-main-styles-inline-css">[data-block*="40031"] > [class*="ct-container"] > article[class*="post"] {--has-boxed:var(--false);--has-wide:var(--true);}</style> <link rel="icon" href="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/cropped-lulu-logo-icon-square-full-color-rgb.png?fit=32%2C32&ssl=1" sizes="32x32" /> <link rel="icon" href="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/cropped-lulu-logo-icon-square-full-color-rgb.png?fit=192%2C192&ssl=1" sizes="192x192" /> <link rel="apple-touch-icon" href="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/cropped-lulu-logo-icon-square-full-color-rgb.png?fit=180%2C180&ssl=1" /> <meta name="msapplication-TileImage" content="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2024/01/cropped-lulu-logo-icon-square-full-color-rgb.png?fit=270%2C270&ssl=1" /> <style type="text/css" id="wp-custom-css">.nv-page-title-wrap.nv-big-title { display: none !important; } .page .entry-header { display: none; } .page .entry-content h2 { margin-top: 0; }</style> <script type='text/javascript'> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-30214-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' === document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>  <script type="text/javascript"> var utag_data = { account_id : "", // logged in user's account id language : "", // Language of the site the user is on email : "", // logged in user's email address page_type : "", // The page type names defined by us account_type : "", // User selected on account page bisac_1 : "", // Top level BISAC passed in wizard when user selects and on bookshop,cart,and checkout. Persists for project. bisac_2 : "", // Second level BISAC bisac_3 : "", // Third level BISAC cart_contains_physical : "", // Boolean indicating if physical items exist on cart page cart_id : "", // ID unique to a single cart cart_product_image_url : "", // URL for the product image displayed cart_product_url : "", // Product page URL cart_promotion_code : "", // String of cart level promotion codes context : "", // May Not Need. seen on current site's utag_data on account sign-in page customer_city : "", // Contains the customer city at account level. customer_country : "", // Contains the customer country at account level. customer_name : "", // Name user enters for their account customer_state : "", // Contains the customer state at account level. explicit_content : "", // flag first_visit : "", // Date of first visit internal_draft_order : "", // Boolean,indicates a cart created by an internal employee emailed to the user who then completes the purchase last_visit : "", // Date of last visit login_status : "", // Notes if user is logged in maxmind_country_code : "", // Two digit country code determined by Maxmind service on all pages. If cannot fetch, pass 'unknown' order_coupon_code : "", // Contains the order coupon code beginning in the cart. (e-commerce ext) order_coupon_discount : "", // Contains the order coupon discount. (e-commerce ext) order_currency : "", // Contains the order currency order_discount : "", // contains the order discount if any order_id : "", // Contains the order or transaction ID. order_payment_type : "", // Contains the order payment type. order_quantity : "", // Total quantity of items in cart and order. Passed on all cart pages and Order Confirmation Page order_shipping : "", // Contains the order shipping value. (e-commerce ext) order_shipping_discount : "", // Shipping Discount Amount Fired at Purchase on Order Confirmation Page order_store : "", // Contains identification information for a store. order_subtotal : "", // Contains the order subtotal,discounts already applied. order_tax : "", // Contains the order tax amount. (e-commerce ext) order_total : "", // Contains the order total page_name : "", // Page Name product_category : "", // Contains product category(s) - multiple values should be comma-separated. product_coupon_code : "", // Item level string of promotion codes for each product (same order as product_ids): ['product1_promotion_code',product2_promotion_code',etc…..] fired at time of purchase product_discount : "", // Contains product discount(s) - multiple values should be comma-separated. product_list_price : "", // Contains product list price(s) before discount - multiple values should be comma-separated. product_name : "", // Contains product name(s) - multiple values should be comma-separated. product_quantity : "", // Contains product quantity(s) - multiple values should be comma-separated. product_subcategory : "", // Contains product subcategory(s) - multiple values should be comma-separated. product_total_price : "", // Contains product_quantity x product_unit_price product_unit_price : "", // Contains product unit price(s) - multiple values should be comma-separated. project_book_specs : "", // Book specification selected on Design step (Trim size,Page count,Interior Color,etc). Persists for project. project_id : "", // Project / content ID passed in the wizard,product page,and cart. project_type : "", // Wizard project type user selected to create (Print Book,Photo Book,Magazine,Calendar,Yearbook,eBook). Persists for project and in cart. project_version : "", // Project published version number. If draft project has never been published then version 0. purchase_order : "", // Purchase order number when a PO. Empty if not a purchase order. purchase_order_eligible : "", // Account level boolean that displays when a logged in user's account is approved for purchase orders search_keyword : "", // Keyword that the user entered on site self_purchase : "", // Boolean,passing in cart and checkout when one or more products is self purchase sell_or_print_only : "", // Passes at project level when user selects to sell or print only. ship_country : "", // Ship to Country ISO Code,passed to Tealium as soon as ship to step completed ship_method : "", // The Ship Method the user selected for their order. Set as soon as customer chooses a ship Method ship_state : "", // Ship-to state ISO code,set in the cart when known. ship_zip : "", // Ship-to zip ISO code,set in the cart when known. site_currency : "", // Display the currency for the store: Fired on all product pages,cart,and checkout pages store_language : "", // language codes for store language tealium_event : "", // product_id : "", // Contains product ID(s) - multiple values should be comma-separated. product_sku : "", // Contains product SKU(s) - multiple values should be comma-separated. product_brand : "", // Contains product brand(s) - multiple values should be comma-separated. order_type : "", // Contains type of order/cart. customer_id : "", // Contains the customer ID. customer_zip : "", // Contains the customer zip/postal code. customer_type : "", // Contains the customer type. adwords_conversion_label : "", // adwords_pagetype : "", // gua_tracking_id : "", // event_action : "", // event_category : "", // event_label : "" // } </script>  <script type="text/javascript"> (function(a,b,c,d){ a='https://tags.tiqcdn.com/utag/lulu/lulu2.0/prod/utag.js'; b=document;c='script';d=b.createElement(c);d.src=a;d.type='text/java'+c;d.async=true; a=b.getElementsByTagName(c)[0];a.parentNode.insertBefore(d,a); })(); </script> </head> <body class="post-template-default single single-post postid-24599 single-format-standard wp-custom-logo wp-embed-responsive stk--is-blocksy-theme" data-link="type-3" data-prefix="single_blog_post" data-header="type-1:sticky" data-footer="type-1" itemscope="itemscope" itemtype="https://schema.org/Blog"> <a class="skip-link show-on-focus" href="#main"> Skip to content</a> <div class="ct-drawer-canvas" data-location="start"><div id="offcanvas" class="ct-panel ct-header" data-behaviour="right-side"><div class="ct-panel-inner"> <div class="ct-panel-actions"> <button class="ct-toggle-close" data-type="type-1" aria-label="Close drawer"> <svg class="ct-icon" width="12" height="12" viewBox="0 0 15 15"><path d="M1 15a1 1 0 01-.71-.29 1 1 0 010-1.41l5.8-5.8-5.8-5.8A1 1 0 011.7.29l5.8 5.8 5.8-5.8a1 1 0 011.41 1.41l-5.8 5.8 5.8 5.8a1 1 0 01-1.41 1.41l-5.8-5.8-5.8 5.8A1 1 0 011 15z"/></svg> </button> </div> <div class="ct-panel-content" data-device="desktop"><div class="ct-panel-content-inner"></div></div><div class="ct-panel-content" data-device="mobile"><div class="ct-panel-content-inner"> <div class="ct-search-box " data-id="search-input"> <form role="search" method="get" class="ct-search-form" data-form-controls="inside" data-taxonomy-filter="false" data-submit-button="icon" action="https://blog.lulu.com/" aria-haspopup="listbox" > <input type="search" placeholder="Search" value="" name="s" autocomplete="off" title="Search for..." aria-label="Search for..."> <div class="ct-search-form-controls"> <button type="submit" class="wp-element-button" data-button="inside:icon" aria-label="Search button"> <svg class="ct-icon ct-search-button-content" aria-hidden="true" width="15" height="15" viewBox="0 0 15 15"><path d="M14.8,13.7L12,11c0.9-1.2,1.5-2.6,1.5-4.2c0-3.7-3-6.8-6.8-6.8S0,3,0,6.8s3,6.8,6.8,6.8c1.6,0,3.1-0.6,4.2-1.5l2.8,2.8c0.1,0.1,0.3,0.2,0.5,0.2s0.4-0.1,0.5-0.2C15.1,14.5,15.1,14,14.8,13.7z M1.5,6.8c0-2.9,2.4-5.2,5.2-5.2S12,3.9,12,6.8S9.6,12,6.8,12S1.5,9.6,1.5,6.8z"/></svg> <span class="ct-ajax-loader"> <svg viewBox="0 0 24 24"> <circle cx="12" cy="12" r="10" opacity="0.2" fill="none" stroke="currentColor" stroke-miterlimit="10" stroke-width="2"/> <path d="m12,2c5.52,0,10,4.48,10,10" fill="none" stroke="currentColor" stroke-linecap="round" stroke-miterlimit="10" stroke-width="2"> <animateTransform attributeName="transform" attributeType="XML" type="rotate" dur="0.6s" from="0 12 12" to="360 12 12" repeatCount="indefinite" /> </path> </svg> </span> </button> <input type="hidden" name="ct_post_type" value="post:page"> </div> </form> </div> <nav class="mobile-menu menu-container has-submenu" data-id="mobile-menu" data-submenu-dots="yes" aria-label="Off Canvas Menu"> <ul id="menu-nav-mobile" role="menubar"><li id="menu-item-39065" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39065" role="none"><a href="https://www.lulu.com/" class="ct-menu-link" role="menuitem">Visit Lulu</a></li> <li id="menu-item-40261" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-40261" role="none"><a href="https://lulu.com/register&ui_locales=en" class="ct-menu-link" role="menuitem">Create A Free Account</a></li> <li id="menu-item-40259" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-40259" role="none"><a href="https://blog.lulu.com/category/" class="ct-menu-link" role="menuitem">Categories</a> <ul class="sub-menu" role="menu"> <li id="menu-item-40255" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-40255" role="none"><a href="https://blog.lulu.com/category/writing-and-editing/" class="ct-menu-link" role="menuitem">Writing & Editing</a></li> <li id="menu-item-40253" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-40253" role="none"><a href="https://blog.lulu.com/category/publishing/" class="ct-menu-link" role="menuitem">Publishing</a></li> <li id="menu-item-40254" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-40254" role="none"><a href="https://blog.lulu.com/category/marketing/" class="ct-menu-link" role="menuitem">Marketing</a></li> <li id="menu-item-40257" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-40257" role="none"><a href="https://blog.lulu.com/category/ecommerce/" class="ct-menu-link" role="menuitem">Ecommerce</a></li> <li id="menu-item-40258" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-40258" role="none"><a href="https://blog.lulu.com/category/lulu-news-and-updates/" class="ct-menu-link" role="menuitem">Press Releases & Updates</a></li> </ul> </li> <li id="menu-item-43879" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-43879" role="none"><a href="https://blog.lulu.com/archive/" class="ct-menu-link" role="menuitem">Post Archive</a></li> <li id="menu-item-43890" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-43890" role="none"><a href="https://www.lulu.com/privacy-policy" class="ct-menu-link" role="menuitem">Privacy Policy</a></li> </ul></nav> </div></div></div></div></div> <div id="main-container"> <header id="header" class="ct-header" data-id="type-1" itemscope="" itemtype="https://schema.org/WPHeader"><div data-device="desktop"><div class="ct-sticky-container"><div data-sticky="shrink"><div data-row="middle" data-column-set="2"><div class="ct-container"><div data-column="start" data-placements="1"><div data-items="primary"> <div class="site-branding" data-id="logo" itemscope="itemscope" itemtype="https://schema.org/Organization"> <a href="https://blog.lulu.com/" class="site-logo-container" rel="home" itemprop="url" ><img width="878" height="217" src="https://blog.lulu.com/wp-content/uploads/2023/11/lulu-blog-logo-h-full-color-rgb.svg" class="default-logo" alt="The Lulu Blog" decoding="async" fetchpriority="high" data-attachment-id="40489" data-permalink="https://blog.lulu.com/lulu-blog-logo-h-full-color-rgb/" data-orig-file="https://blog.lulu.com/wp-content/uploads/2023/11/lulu-blog-logo-h-full-color-rgb.svg" data-orig-size="" data-comments-opened="1" data-image-meta="[]" data-image-title="lulu-blog-logo-h-full-color-rgb" data-image-description="" data-image-caption="" data-medium-file="https://blog.lulu.com/wp-content/uploads/2023/11/lulu-blog-logo-h-full-color-rgb.svg" data-large-file="https://blog.lulu.com/wp-content/uploads/2023/11/lulu-blog-logo-h-full-color-rgb.svg" /></a> </div> <nav id="header-menu-1" class="header-menu-1 menu-container" data-id="menu" data-interaction="hover" data-menu="type-1" data-dropdown="type-1:simple" data-responsive="no" itemscope="" itemtype="https://schema.org/SiteNavigationElement" aria-label="Header Menu"> <ul id="menu-nav-desktop" class="menu" role="menubar"><li id="menu-item-40087" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-40087 animated-submenu-block" role="none"><a href="https://blog.lulu.com/category/" class="ct-menu-link" role="menuitem">Categories<span class="ct-toggle-dropdown-desktop"><svg class="ct-icon" width="8" height="8" viewBox="0 0 15 15"><path d="M2.1,3.2l5.4,5.4l5.4-5.4L15,4.3l-7.5,7.5L0,4.3L2.1,3.2z"/></svg></span></a><button class="ct-toggle-dropdown-desktop-ghost" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false" role="menuitem"></button> <ul class="sub-menu" role="menu"> <li id="menu-item-40161" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-40161" role="none"><a href="https://blog.lulu.com/category/writing-and-editing/" class="ct-menu-link" role="menuitem">Writing & Editing</a></li> <li id="menu-item-40159" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-40159" role="none"><a href="https://blog.lulu.com/category/publishing/" class="ct-menu-link" role="menuitem">Publishing</a></li> <li id="menu-item-40160" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-40160" role="none"><a href="https://blog.lulu.com/category/marketing/" class="ct-menu-link" role="menuitem">Marketing</a></li> <li id="menu-item-40162" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-40162" role="none"><a href="https://blog.lulu.com/category/ecommerce/" class="ct-menu-link" role="menuitem">Ecommerce</a></li> <li id="menu-item-40163" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-40163" role="none"><a href="https://blog.lulu.com/category/lulu-news-and-updates/" class="ct-menu-link" role="menuitem">Press Releases & Updates</a></li> </ul> </li> <li id="menu-item-39867" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-39867 animated-submenu-block" role="none"><a href="https://www.lulu.com/" class="ct-menu-link" role="menuitem">Lulu<span class="ct-toggle-dropdown-desktop"><svg class="ct-icon" width="8" height="8" viewBox="0 0 15 15"><path d="M2.1,3.2l5.4,5.4l5.4-5.4L15,4.3l-7.5,7.5L0,4.3L2.1,3.2z"/></svg></span></a><button class="ct-toggle-dropdown-desktop-ghost" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false" role="menuitem"></button> <ul class="sub-menu" role="menu"> <li id="menu-item-39868" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39868" role="none"><a href="https://www.lulu.com/products" class="ct-menu-link" role="menuitem">Products</a></li> <li id="menu-item-39869" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39869" role="none"><a href="https://www.lulu.com/pricing" class="ct-menu-link" role="menuitem">Pricing</a></li> <li id="menu-item-39870" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39870" role="none"><a href="https://www.lulu.com/about-us" class="ct-menu-link" role="menuitem">About Us</a></li> </ul> </li> <li id="menu-item-39871" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-39871 animated-submenu-block" role="none"><a href="https://www.lulu.com/resources" class="ct-menu-link" role="menuitem">Resources<span class="ct-toggle-dropdown-desktop"><svg class="ct-icon" width="8" height="8" viewBox="0 0 15 15"><path d="M2.1,3.2l5.4,5.4l5.4-5.4L15,4.3l-7.5,7.5L0,4.3L2.1,3.2z"/></svg></span></a><button class="ct-toggle-dropdown-desktop-ghost" aria-label="Expand dropdown menu" aria-haspopup="true" aria-expanded="false" role="menuitem"></button> <ul class="sub-menu" role="menu"> <li id="menu-item-39872" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39872" role="none"><a href="https://www.lulu.com/publishing-toolkit" class="ct-menu-link" role="menuitem">Guides</a></li> <li id="menu-item-39873" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39873" role="none"><a href="https://www.youtube.com/@luludotcom" class="ct-menu-link" role="menuitem">Videos</a></li> <li id="menu-item-41657" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-41657" role="none"><a href="https://www.publishprosperpodcast.com/2247307" class="ct-menu-link" role="menuitem">Podcast</a></li> <li id="menu-item-39874" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-39874" role="none"><a href="https://help.lulu.com/en/support/tickets/new" class="ct-menu-link" role="menuitem">Contact Support</a></li> </ul> </li> </ul></nav> </div></div><div data-column="end" data-placements="1"><div data-items="primary"> <div class="ct-search-box " data-id="search-input"> <form role="search" method="get" class="ct-search-form" data-form-controls="inside" data-taxonomy-filter="false" data-submit-button="icon" action="https://blog.lulu.com/" aria-haspopup="listbox" > <input type="search" placeholder="Search" value="" name="s" autocomplete="off" title="Search for..." aria-label="Search for..."> <div class="ct-search-form-controls"> <button type="submit" class="wp-element-button" data-button="inside:icon" aria-label="Search button"> <svg class="ct-icon ct-search-button-content" aria-hidden="true" width="15" height="15" viewBox="0 0 15 15"><path d="M14.8,13.7L12,11c0.9-1.2,1.5-2.6,1.5-4.2c0-3.7-3-6.8-6.8-6.8S0,3,0,6.8s3,6.8,6.8,6.8c1.6,0,3.1-0.6,4.2-1.5l2.8,2.8c0.1,0.1,0.3,0.2,0.5,0.2s0.4-0.1,0.5-0.2C15.1,14.5,15.1,14,14.8,13.7z M1.5,6.8c0-2.9,2.4-5.2,5.2-5.2S12,3.9,12,6.8S9.6,12,6.8,12S1.5,9.6,1.5,6.8z"/></svg> <span class="ct-ajax-loader"> <svg viewBox="0 0 24 24"> <circle cx="12" cy="12" r="10" opacity="0.2" fill="none" stroke="currentColor" stroke-miterlimit="10" stroke-width="2"/> <path d="m12,2c5.52,0,10,4.48,10,10" fill="none" stroke="currentColor" stroke-linecap="round" stroke-miterlimit="10" stroke-width="2"> <animateTransform attributeName="transform" attributeType="XML" type="rotate" dur="0.6s" from="0 12 12" to="360 12 12" repeatCount="indefinite" /> </path> </svg> </span> </button> <input type="hidden" name="ct_post_type" value="post:page"> </div> </form> </div> <div class="ct-header-divider" data-id="divider"> </div><div data-id="widget-area-1"><div class="ct-widget widget_block"> <div class="wp-block-stackable-text stk-block-text stk-block stk-7bff171" data-block-id="7bff171"><style>.stk-7bff171{margin-bottom:0px !important}.stk-7bff171 .stk-block-text__text{font-size:14px !important;color:var(--stk-global-color-14764,#000083) !important}@media screen and (max-width:1023px){.stk-7bff171 .stk-block-text__text{font-size:14px !important}}</style><p class="stk-block-text__text has-text-color"><a href="https://lulu.com/register&ui_locales=en"><strong>Create a Free Lulu Account</strong></a></p></div> </div></div></div></div></div></div></div></div></div><div data-device="mobile"><div class="ct-sticky-container"><div data-sticky="shrink"><div data-row="middle" data-column-set="2"><div class="ct-container"><div data-column="start" data-placements="1"><div data-items="primary"> <div class="site-branding" data-id="logo" > <a href="https://blog.lulu.com/" class="site-logo-container" rel="home" itemprop="url" ><img width="878" height="217" src="https://blog.lulu.com/wp-content/uploads/2023/11/lulu-blog-logo-h-full-color-rgb.svg" class="default-logo" alt="The Lulu Blog" decoding="async" data-attachment-id="40489" data-permalink="https://blog.lulu.com/lulu-blog-logo-h-full-color-rgb/" data-orig-file="https://blog.lulu.com/wp-content/uploads/2023/11/lulu-blog-logo-h-full-color-rgb.svg" data-orig-size="" data-comments-opened="1" data-image-meta="[]" data-image-title="lulu-blog-logo-h-full-color-rgb" data-image-description="" data-image-caption="" data-medium-file="https://blog.lulu.com/wp-content/uploads/2023/11/lulu-blog-logo-h-full-color-rgb.svg" data-large-file="https://blog.lulu.com/wp-content/uploads/2023/11/lulu-blog-logo-h-full-color-rgb.svg" /></a> </div> </div></div><div data-column="end" data-placements="1"><div data-items="primary"> <button data-toggle-panel="#offcanvas" class="ct-header-trigger ct-toggle " data-design="simple" data-label="right" aria-label="Menu" data-id="trigger"> <span class="ct-label ct-hidden-sm ct-hidden-md ct-hidden-lg">Menu</span> <svg class="ct-icon" width="18" height="14" viewBox="0 0 18 14" aria-hidden="true" data-type="type-1"> <rect y="0.00" width="18" height="1.7" rx="1"/> <rect y="6.15" width="18" height="1.7" rx="1"/> <rect y="12.3" width="18" height="1.7" rx="1"/> </svg> </button> </div></div></div></div></div></div></div></header> <main id="main" class="site-main hfeed" itemscope="itemscope" itemtype="https://schema.org/CreativeWork"> <div class="ct-container-full" data-content="narrow" data-vertical-spacing="top"> <article id="post-24599" class="post-24599 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-authors tag-readers"> <figure class="ct-featured-image "><div class="ct-media-container"><img width="1200" height="675" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?fit=1200%2C675&ssl=1" class="attachment-full size-full wp-post-image" alt="Book Description Blog graphic" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?resize=100%2C56&ssl=1 100w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?resize=768%2C432&ssl=1 768w" sizes="auto, (max-width: 1200px) 100vw, 1200px" data-attachment-id="32046" data-permalink="https://blog.lulu.com/book-description/book-description-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="book-description-blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?fit=100%2C56&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?fit=889%2C500&ssl=1" itemprop="image" style="aspect-ratio: 16/9;" /></div></figure> <div class="hero-section ct-constrained-width" data-type="type-1"> <header class="entry-header"> <h1 class="page-title" title="How to Write a Compelling Book Description " itemprop="headline">How to Write a Compelling Book Description </h1><ul class="entry-meta" data-type="label:none" ><li class="meta-author" itemprop="author" itemscope="" itemtype="https://schema.org/Person"><a href="https://blog.lulu.com/author/paulhlulu/" tabindex="-1" class="ct-media-container-static"><img decoding="async" src="https://blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png" width="30" height="30" style="height:30px" alt="Paul H"></a><span>By</span><a class="ct-meta-element-author" href="https://blog.lulu.com/author/paulhlulu/" title="Posts by Paul H" rel="author" itemprop="url" data-label="By"><span itemprop="name">Paul H</span></a></li></ul> </header> </div> <div class="entry-content is-layout-flow"> <div class="shared-counts-wrap before_content style-classic"><a href="https://www.facebook.com/sharer/sharer.php?u=https://blog.lulu.com/book-description/&display=popup&ref=plugin&src=share_button" title="Share on Facebook" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button facebook shared-counts-no-count" data-postid="24599" data-social-network="Facebook" data-social-action="Share" data-social-target="https://blog.lulu.com/book-description/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="18.8125" height="32" viewBox="0 0 602 1024"><path d="M548 6.857v150.857h-89.714q-49.143 0-66.286 20.571t-17.143 61.714v108h167.429l-22.286 169.143h-145.143v433.714h-174.857v-433.714h-145.714v-169.143h145.714v-124.571q0-106.286 59.429-164.857t158.286-58.571q84 0 130.286 6.857z"></path></svg></span><span class="shared-counts-label">Facebook</span></span></a><a href="https://twitter.com/share?url=https://blog.lulu.com/book-description/&text=How%20to%20Write%20a%20Compelling%20Book%20Description%C2%A0" title="Share on Twitter" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button twitter shared-counts-no-count" data-postid="24599" data-social-network="Twitter" data-social-action="Tweet" data-social-target="https://blog.lulu.com/book-description/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M13.8944 10.4695L21.3345 2H19.5716L13.1085 9.35244L7.95022 2H1.99936L9.80147 13.1192L1.99936 22H3.76218L10.5832 14.2338L16.0318 22H21.9827L13.8944 10.4695ZM11.4792 13.2168L10.6875 12.1089L4.39789 3.30146H7.10594L12.1833 10.412L12.9717 11.5199L19.5708 20.7619H16.8628L11.4792 13.2168Z" /></svg></span><span class="shared-counts-label">Tweet</span></span></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.lulu.com/book-description/" title="Share on LinkedIn" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button linkedin shared-counts-no-count" data-postid="24599" data-social-network="LinkedIn" data-social-action="Share" data-social-target="https://blog.lulu.com/book-description/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="27.4375" height="32" viewBox="0 0 878 1024"><path d="M199.429 357.143v566.286h-188.571v-566.286h188.571zM211.429 182.286q0.571 41.714-28.857 69.714t-77.429 28h-1.143q-46.857 0-75.429-28t-28.571-69.714q0-42.286 29.429-70t76.857-27.714 76 27.714 29.143 70zM877.714 598.857v324.571h-188v-302.857q0-60-23.143-94t-72.286-34q-36 0-60.286 19.714t-36.286 48.857q-6.286 17.143-6.286 46.286v316h-188q1.143-228 1.143-369.714t-0.571-169.143l-0.571-27.429h188v82.286h-1.143q11.429-18.286 23.429-32t32.286-29.714 49.714-24.857 65.429-8.857q97.714 0 157.143 64.857t59.429 190z"></path></svg></span><span class="shared-counts-label">LinkedIn</span></span></a><a href="https://pinterest.com/pin/create/button/?url=https://blog.lulu.com/book-description/&media=https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?fit=1200%2C675&ssl=1&description=How%20to%20Write%20a%20Compelling%20Book%20Description " title="Share on Pinterest" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button pinterest shared-counts-no-count" data-postid="24599" data-pin-do="none" data-social-network="Pinterest" data-social-action="Pin" data-social-target="https://blog.lulu.com/book-description/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="22.84375" height="32" viewBox="0 0 731 1024"><path d="M0 341.143q0-61.714 21.429-116.286t59.143-95.143 86.857-70.286 105.714-44.571 115.429-14.857q90.286 0 168 38t126.286 110.571 48.571 164q0 54.857-10.857 107.429t-34.286 101.143-57.143 85.429-82.857 58.857-108 22q-38.857 0-77.143-18.286t-54.857-50.286q-5.714 22.286-16 64.286t-13.429 54.286-11.714 40.571-14.857 40.571-18.286 35.714-26.286 44.286-35.429 49.429l-8 2.857-5.143-5.714q-8.571-89.714-8.571-107.429 0-52.571 12.286-118t38-164.286 29.714-116q-18.286-37.143-18.286-96.571 0-47.429 29.714-89.143t75.429-41.714q34.857 0 54.286 23.143t19.429 58.571q0 37.714-25.143 109.143t-25.143 106.857q0 36 25.714 59.714t62.286 23.714q31.429 0 58.286-14.286t44.857-38.857 32-54.286 21.714-63.143 11.429-63.429 3.714-56.857q0-98.857-62.571-154t-163.143-55.143q-114.286 0-190.857 74t-76.571 187.714q0 25.143 7.143 48.571t15.429 37.143 15.429 26 7.143 17.429q0 16-8.571 41.714t-21.143 25.714q-1.143 0-9.714-1.714-29.143-8.571-51.714-32t-34.857-54-18.571-61.714-6.286-60.857z"></path></svg></span><span class="shared-counts-label">Pin</span></span></a></div> <p>How many hours have you put into planning, writing, and editing your book? Hundreds? Probably. You know this book inside and out. Writing a good book description should be the simplest thing.</p> <p>Right?</p> <figure class="wp-block-image aligncenter is-resized" data-block-type="core"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeCKFitsYsELFaF8Q-q2jDsUUFhcQzVr5QBLiY-3EDX_9kDEOXc2JiqLhJ6u0sxSSFFzTB1e4KZPxSwSlgwftukZz3RmGI34Azassku04E4dpyMPAKUjS15AaanPmMHGibajudf5AzwZQpn9jGiZGbHyYxV?key=xfwN2lfTeTRcCzCEPzZFgA" alt="Nathan Pile comic, " style="width:314px;height:auto"/><figcaption class="wp-element-caption"><a href="https://www.instagram.com/nathanwpylestrangeplanet" target="_blank" rel="noopener" title="">https://www.instagram.com/nathanwpylestrangeplanet</a></figcaption></figure> <p>Writing a book’s description is a challenging—but absolutely necessary—task you’ll need to spend some time on before you publish your book. That description is going to be almost as important as your front cover for selling new readers on your book. </p> <p>Let’s take a minute to go over some book description best practices and look at a couple of examples. </p> <div class="alignwide wp-block-ugb-container ugb-container ugb-8be1981 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb--hide-tablet ugb--hide-mobile" data-block-type="core"><style>.ugb-8be1981-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-8be1981-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-8be1981-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-8be1981-content-wrapper"> <div class="klaviyo-form-VGjbty"></div> </div></div></div></div></div></div> <div class="wp-block-ugb-container ugb-container ugb-6f8b560 ugb-container--v2 ugb-container--design-plain ugb-main-block ugb--hide-desktop"><style>.ugb-6f8b560-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-6f8b560-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-6f8b560-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-6f8b560-content-wrapper"> <div class="klaviyo-form-RQ2psk"></div> </div></div></div></div></div></div> <h2 class="wp-block-heading" data-block-type="core">Book Descriptions Are a Call to Action</h2> <p>In the marketing world, a call to action (CTA) is a statement that aims to drive action. We encounter CTAs all the time on the internet, often as a button.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex" data-block-type="core"> <div class="wp-block-button" data-block-type="core"><a class="wp-block-button__link wp-element-button" href="https://www.lulu.com/">This is a Button</a></div> </div> <p>An effective book description will make a potential reader look more closely at your book. The best book descriptions work just like a CTA; they drive readers to take action (buying your book). </p> <p>To make your description as effective as possible, you need to pitch your book succinctly with attention-grabbing language. But you can’t give away too much. It’s a balancing act that requires care.</p> <p>Think about the audience you’re targeting with your book. If you’re promoting largely<a href="https://blog.lulu.com/building-author-email-lists/"> to a captive audience</a>, then your marketing plan will focus on personalized and direct contact with your potential buyers. But if you aim to grab people’s attention with advertising,<a href="https://blog.lulu.com/social-media-book-promotion/"> like say on Facebook or </a>X, you’ll need broad appeal. </p> <div class="alignwide wp-block-ugb-container ugb-container ugb-002f8af ugb-container--v2 ugb-container--design-plain ugb-main-block"><style>.ugb-002f8af-wrapper > .ugb-container__side{padding-top:35px !important;padding-bottom:35px !important}.ugb-002f8af-wrapper.ugb-container__wrapper{padding-top:0 !important;padding-bottom:0 !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-002f8af-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-002f8af-content-wrapper"> <iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/1OsxXeIJV43nsviiRBsBsq?utm_source=generator" width="100%" height="252" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe> </div></div></div></div></div></div> <h2 class="wp-block-heading" data-block-type="core">Types of Book Descriptions: Understanding the Differences</h2> <p>Your book description is actually a collection of descriptions, quotes about and from your book, and even a sentence or two about you. There are three important forms of a description you’ll need:</p> <ol class="wp-block-list" data-block-type="core"> <li data-block-type="core">3-5 short blurbs for the front/back cover, social posts, and other advertising. (About 20 words each)</li> <li data-block-type="core">A long description for the back cover. (100 words or fewer)</li> <li data-block-type="core">A long description for your retail product page. (100 words or fewer)</li> </ol> <p>Each type of description serves a different purpose. You’ll need to tailor your writing for each one. </p> <h3 class="wp-block-heading" data-block-type="core">Blurb</h3> <p>A book blurb is typically a shorter promotional statement about you or your book. That’s why I think you need at least three blurbs. Since a blurb is usually only a sentence or two, I would curate a bunch and pick the best ones. </p> <p>You’ll want some blurbs that promote the book and some that promote you. Here’s a couple of samples from the nonfiction book <a href="https://blog.lulu.com/ai-writers-for-book-marketing/" target="_blank" rel="noopener" title=""><em>The Orchid Thief </em>by Susan Orlean</a>: </p> <ul class="wp-block-list" data-block-type="core"> <li data-block-type="core">“Fascinating… an engrossing journey [full] of theft, hatred, greed, jealousy, madness, and backstabbing.” – Los Angeles Times</li> <li data-block-type="core">A true story of beauty and obsession</li> </ul> <p>The first is a reviewer quote. These make terrific blurbs, and you’ll see most traditionally published books featuring some kind of review blurb on the cover. The second example is basically a subtitle; this brief statement outlines the story and tantalizes readers.</p> <p>Your blurb is useful for marketing campaigns, social media posts, and on your website or blog. Writing a blurb requires you to distill your book’s essence into just a few words—no small task, but a powerful tool for catching readers’ attention in crowded online spaces.</p> <h3 class="wp-block-heading" data-block-type="core">Back Cover Description</h3> <p>The back cover description is what readers will encounter when they pick up a physical copy of your book. This description is significantly longer and more involved than your blurb. Crucially, the back cover description is a chance to offer more details about your story. </p> <p>This is the place to introduce your protagonist and give a hint about the plot. </p> <p>You have a limited amount of space, so make every word count. This description is much longer than your blurb but will still be short. Make sure every word counts.</p> <p>The back cover description <em>was</em> the most valuable way to draw in new readers. But with more and more shopping happening online, there is a third key description you’ll need.</p> <h3 class="wp-block-heading" data-block-type="core">Retail Product Page Description</h3> <p>These days, the most important description is absolutely <a href="https://blog.lulu.com/how-to-create-a-product-page/">your product page</a>. </p> <p>This description appears on platforms like Amazon, the Lulu Bookstore, and other retail websites. That includes your own website with <a href="https://www.lulu.com/sell/sell-on-your-site" target="_blank" rel="noopener" title="">direct sales for your book</a>.</p> <p>Here, your goal is still to not only entice readers but you’ll also need to be conscious of your keywords. Search engines will see your page and may help new readers find your book. But only if you use valuable, relevant keywords.</p> <p>A well-crafted retail product page description should include relevant keywords, describe your book succinctly, and contain a call-to-action. Remember, potential readers browsing these pages are often skimming—so keep it short and punchy but still informative.</p> <h2 class="wp-block-heading" data-block-type="core">How to Write a Book Description</h2> <p>At this point, you’ll need five or more distinct descriptions:</p> <ul class="wp-block-list" data-block-type="core"> <li data-block-type="core">3 Blurbs</li> <li data-block-type="core">1 Back cover </li> <li data-block-type="core">1 Product page</li> </ul> <p>The cover description can be pretty close to your product page description. But it’s worth drafting them as two separate pieces of content.</p> <p>I do recommend creating both descriptions using this <a href="https://www.youtube.com/shorts/yhi-k3n9Jf4" target="_blank" rel="noopener" title="">four-part formula</a>:</p> <ol class="wp-block-list" data-block-type="core"> <li data-block-type="core">Hook – The opening line grabs the reader and nearly forces them to keep reading.</li> <li data-block-type="core">Connection – For nonfiction, the connection should address a pain point the book aims to solve. For fiction, you’ll develop the main character’s problem or hint at the main plot.</li> <li data-block-type="core">Escalation – Ramp up the importance, risk, or drama the problem represents. </li> <li data-block-type="core">Bait – Hint at how much more there is between the covers.</li> </ol> <p>These points are just a guide. If you’re marketing to an audience already interested in your book, you might not push the hook (first line) so much and focus on the connection. The escalation is often irrelevant for nonfiction and can be replaced with credentials, social proof, or some other selling point.</p> <p>Still, when writing your book’s product description, you’ll want to follow the same basic format. Let’s look at a couple of examples of different book descriptions.</p> <h3 class="wp-block-heading" data-block-type="core">Fiction Book Descriptions</h3> <p>The easiest way to start is to write four sentences, one for each bullet point: Hook, Connection, Escalation, and Bait. </p> <p>Next, shop around this mini-description with your friends and fellow writers. Ask them to read it and see if they can guess what your book is about. And would they want to read this book?</p> <p>Now, you’ve got to use the feedback you gathered to massage this miniature book description into something longer and more detailed. </p> <p>Finally, you need to get the feedback of beta readers: ask them to give the description a look and weigh in. Is it true to the story? Does it highlight the major points in the plot and characters? Is it enticing?</p> <p>Do more editing and, as the last step, craft an updated hook sentence. It’s important to come back to the hook once you’ve got the rest of the description written—otherwise, you risk ‘hooking’ them and not delivering with your escalation and bait.</p> <figure class="wp-block-image" data-block-type="core"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe653Q_pDA3gJ-AiHjnWSrRf4XYU_SOILZfTgsbOuk9lHGm_plhfK31KhE0JpFQ0661N_jWDzrfX_Em7wr7JzSI5UB-BqGqeGefS5h98AZR-2vQQYLsp5hXKu4hNHK4Wmsf5ifEsY1BGMM1akSb8T-kc-k?key=xfwN2lfTeTRcCzCEPzZFgA" alt="Book description from "The City and The City" breaking down the description elements"/></figure> <p>This example is from one of my favorite novels. The description is masterful in the way it orients you immediately to the genre (it’s a pulp-style murder mystery) while also hinting at the fantasy aspect of the twin cities. The escalation and bait hint at a bigger conflict than just solving a murder, a classic way to amp up the story.</p> <h3 class="wp-block-heading" data-block-type="core">Nonfiction Book Descriptions</h3> <p>Where a fiction book description is creative and enticing, a nonfiction book description should be utilitarian. I still recommend starting with four sentences to form a short paragraph version of your description.</p> <p>However, the framework you create will focus on a problem and your solution. At their core, nonfiction books address a problem. Your description must outline that problem and your unique approach to it.</p> <p>When you ask for input on your book description outline, specifically ask your friends and fellow writers to identify the problem you’re solving. If they aren’t able to, you’ll need to rework the outline. </p> <p>Then, follow the same plan; expand the outline into a complete description. Go through a couple of iterations and reviews from beta readers before finalizing. And don’t be afraid to add some of your qualifications to support your expertise.</p> <figure class="wp-block-image" data-block-type="core"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeqZ0SaddkHUzLIcPzVTapn1_ArTLW9BxgwOMigoELTh1pM2W0xLnRZSt-ed8iDUgIgkPpAgQmVRhuQ1WHZFgRmRZ1BG-BIv2thjFTsnr0v8UG4JMGpt0QDWi-3aXCf31HHRnXx5Wma_b68vZAosL3mGSo?key=xfwN2lfTeTRcCzCEPzZFgA" alt="Blurb from the book "The Body" with the book description elements broken out"/></figure> <p>This description uses the author, rather than the book, as the hook. Because Bill Bryson is a well-known and award-winning author, he can use his clout to catch a reader’s interest. </p> <p>By framing this description around the success of his past work, Bryson is assuring readers they can expect the same quality research and writing on a new topic.</p> <h2 class="wp-block-heading" data-block-type="core">Should I Use an AI Book Description Generator?</h2> <p>Sure.</p> <p>You’ll be disappointed, but <a href="https://blog.lulu.com/ai-writers-for-book-marketing/" title="">AI tools like ChatGPT or Gemini</a> are pretty good at summarizing or providing a starting point. But you don’t want just to have them churn out a full description. Remember, your book description is one of the most important pieces of marketing content you’ll create. You can’t leave that up to a robot. </p> <h2 class="wp-block-heading" data-block-type="core">Your Book Description and Search Engine Optimization</h2> <p>Some basic keyword research goes a long way toward creating a great book description. A well-written book description, particularly for your product page, will include relevant keywords that help your book appear in search results. Your product titles and descriptions are important<a href="https://developers.google.com/search/docs/advanced/crawling/special-tags" target="_blank" rel="noopener" title=""> meta tags for search engines</a>, too. </p> <p>Don’t get overwhelmed or focus on writing for Google, though. Your book description needs to appeal to people first. However, you should look for opportunities to use<a href="https://www.semrush.com/blog/how-to-choose-long-tail-keywords/" target="_blank" rel="noopener" title=""> long-tail keywords</a> (particularly important for nonfiction books). </p> <h2 class="wp-block-heading" data-block-type="core">Don’t Neglect Your Book Description</h2> <p>It’s that simple. You can’t neglect your book description. It’s a vital sales pitch for your book. And it’s the one piece of copy that you can put in front of potential readers to drive their interest in the book.</p> <p>The more iterations and time you spend editing those few sentences, the better your chances of convincing new readers and driving traffic to your website.</p> <div class="wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-125a54c" data-block-id="125a54c" data-block-type="core"><style>.stk-125a54c{height:24px !important}</style></div> <div class="wp-block-stackable-team-member stk-block-team-member stk--hide-tablet stk--hide-mobile stk-block stk-e08eb55 is-style-horizontal-2" data-v="2" data-block-id="e08eb55"><style>.stk-e08eb55{align-self:center !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:none !important;padding-top:0px !important}.stk-e08eb55-inner-blocks{column-gap:0px !important}.stk-e08eb55-container{background-color:var(--stk-global-color-94000,#f2f4fa) !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;box-shadow:0 0 0 2px #7878781a !important}.stk-e08eb55-container:before{background-color:var(--stk-global-color-94000,#f2f4fa) !important}.stk-e08eb55 .stk-block-team-member__content{padding-top:10px !important;padding-right:10px !important;padding-bottom:10px !important;padding-left:10px !important}</style><div class="stk-block-team-member__content stk-content-align stk-e08eb55-column stk-container stk-e08eb55-container"><div class="stk-block-content stk-inner-blocks has-text-align-center stk--block-horizontal-flex stk--block-align-e08eb55 stk-e08eb55-inner-blocks"> <div class="wp-block-stackable-columns aligncenter stk-block-columns stk--hide-tablet stk--hide-mobile stk-block stk-3b63545" data-block-id="3b63545"><style>.stk-3b63545{align-self:center !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;margin-bottom:6px !important}</style><div class="stk-row stk-inner-blocks stk-block-content stk-content-align stk-3b63545-column"> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-22f9b65" data-v="4" data-block-id="22f9b65"><style>@media screen and (min-width:768px){.stk-22f9b65{flex:var(--stk-flex-grow,1) 1 calc(18% - var(--stk-column-gap,0px) * 1 / 2 ) !important}}</style><div class="stk-column-wrapper stk-block-column__content stk-container stk-22f9b65-container stk--no-background stk--no-padding"><div class="stk-block-content stk-inner-blocks stk-22f9b65-inner-blocks"> <div class="wp-block-stackable-image aligncenter stk-block-image stk-block stk-5b83324" data-block-id="5b83324"><style>.stk-5b83324{border-radius:5px !important;overflow:hidden !important;top:10px !important}.stk-5b83324 .stk-img-wrapper{width:110px !important;height:110px !important}.stk-5b83324 .stk-img-wrapper img{border-radius:5px !important}</style><figure><span class="stk-img-wrapper stk-image--shape-stretch"><img data-recalc-dims="1" decoding="async" data-attachment-id="34334" data-permalink="https://blog.lulu.com/paul-h/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?fit=301%2C301&ssl=1" data-orig-size="301,301" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Paul H" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?fit=300%2C300&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?fit=301%2C301&ssl=1" class="stk-img wp-image-34334" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=301%2C301&ssl=1" width="301" height="301" alt="Paul H, Content Marketing Manager" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?w=301&ssl=1 301w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=80%2C80&ssl=1 80w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=150%2C150&ssl=1 150w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2022/05/Paul-H.png?resize=70%2C70&ssl=1 70w" sizes="(max-width: 301px) 100vw, 301px" /></span></figure></div> </div></div></div> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-ab58ae3" data-v="4" data-block-id="ab58ae3"><style>.stk-ab58ae3-container{margin-top:1px !important;margin-right:1px !important;margin-bottom:1px !important;margin-left:1px !important}.stk-ab58ae3-inner-blocks{row-gap:15px !important}.stk-ab58ae3{padding-top:10px !important;padding-right:10px !important;padding-bottom:10px !important;padding-left:10px !important;bottom:-10px !important}@media screen and (min-width:768px){.stk-ab58ae3{flex:var(--stk-flex-grow,1) 1 calc(82% - var(--stk-column-gap,0px) * 1 / 2 ) !important}}</style><div class="stk-column-wrapper stk-block-column__content stk-container stk-ab58ae3-container stk--no-background stk--no-padding"><div class="has-text-align-left stk-block-content stk-inner-blocks stk-ab58ae3-inner-blocks"> <div class="wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-84a69c8" id="paul-h" data-block-id="84a69c8"><style>.stk-84a69c8{margin-bottom:0px !important}</style><h3 class="stk-block-heading__text">Paul H</h3></div> <div class="wp-block-stackable-text stk-block-text stk-block stk-89fe2c1" data-block-id="89fe2c1"><style>.stk-89fe2c1 .stk-block-text__text{font-size:14px !important}@media screen and (max-width:1023px){.stk-89fe2c1 .stk-block-text__text{font-size:14px !important}}</style><p class="stk-block-text__text">Paul is the Senior Content Manager at <a href="https://www.lulu.com/" target="_blank" rel="noopener" title="">Lulu.com</a>. When he’s not entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person but considers himself cat-tolerant.</p></div> </div></div></div> </div></div> </div></div></div> <div class="wp-block-stackable-team-member stk-block-team-member stk--hide-desktop stk-block stk-f7fc62e alignfull is-style-horizontal-2" data-v="2" data-block-id="f7fc62e"><style>.stk-f7fc62e{align-self:center !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:none !important;margin-bottom:20px !important}.stk-f7fc62e-inner-blocks{column-gap:0px !important}.stk-f7fc62e-container{background-color:var(--stk-global-color-94000,#f2f4fa) !important;border-top-left-radius:1px !important;border-top-right-radius:1px !important;border-bottom-right-radius:1px !important;border-bottom-left-radius:1px !important;overflow:hidden !important;box-shadow:0 0 0 1px #7878781a !important}.stk-f7fc62e-container:before{background-color:var(--stk-global-color-94000,#f2f4fa) !important}.stk-f7fc62e .stk-block-team-member__content{padding-top:15px !important;padding-right:15px !important;padding-bottom:15px !important;padding-left:15px !important}</style><div class="stk-block-team-member__content stk-content-align stk-f7fc62e-column stk-container stk-f7fc62e-container stk-hover-parent"><div class="stk-block-content stk-inner-blocks has-text-align-center stk--block-horizontal-flex stk--block-align-f7fc62e stk-f7fc62e-inner-blocks"> <div class="wp-block-stackable-columns stk-block-columns stk-block stk-60ee3e3" data-block-id="60ee3e3"><style>.stk-60ee3e3{align-self:center !important;margin-bottom:6px !important}</style><div class="stk-row stk-inner-blocks stk-block-content stk-content-align stk-60ee3e3-column"> <div class="wp-block-stackable-column stk-block-column stk-column stk-block stk-47aa719" data-v="4" data-block-id="47aa719"><div class="stk-column-wrapper stk-block-column__content stk-container stk-47aa719-container stk--no-background stk--no-padding"><div class="has-text-align-left stk-block-content stk-inner-blocks stk-47aa719-inner-blocks"> <div class="wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-cd79f44" id="paul-h" data-block-id="cd79f44"><style>.stk-cd79f44{margin-bottom:8px !important}</style><h3 class="stk-block-heading__text">Paul H</h3></div> <div class="wp-block-stackable-text stk-block-text stk-block stk-8eb66f5" data-block-id="8eb66f5"><style>.stk-8eb66f5 .stk-block-text__text{font-size:14px !important}@media screen and (max-width:1023px){.stk-8eb66f5 .stk-block-text__text{font-size:14px !important}}</style><p class="stk-block-text__text">Paul is the Senior Content Manager at <a href="https://www.lulu.com/" target="_blank" rel="noopener" title="">Lulu.com</a>. When he’s not entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person but considers himself cat-tolerant.</p></div> </div></div></div> </div></div> </div></div></div> <div class="shared-counts-wrap after_content style-classic"><a href="https://www.facebook.com/sharer/sharer.php?u=https://blog.lulu.com/book-description/&display=popup&ref=plugin&src=share_button" title="Share on Facebook" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button facebook shared-counts-no-count" data-postid="24599" data-social-network="Facebook" data-social-action="Share" data-social-target="https://blog.lulu.com/book-description/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="18.8125" height="32" viewBox="0 0 602 1024"><path d="M548 6.857v150.857h-89.714q-49.143 0-66.286 20.571t-17.143 61.714v108h167.429l-22.286 169.143h-145.143v433.714h-174.857v-433.714h-145.714v-169.143h145.714v-124.571q0-106.286 59.429-164.857t158.286-58.571q84 0 130.286 6.857z"></path></svg></span><span class="shared-counts-label">Facebook</span></span></a><a href="https://twitter.com/share?url=https://blog.lulu.com/book-description/&text=How%20to%20Write%20a%20Compelling%20Book%20Description%C2%A0" title="Share on Twitter" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button twitter shared-counts-no-count" data-postid="24599" data-social-network="Twitter" data-social-action="Tweet" data-social-target="https://blog.lulu.com/book-description/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M13.8944 10.4695L21.3345 2H19.5716L13.1085 9.35244L7.95022 2H1.99936L9.80147 13.1192L1.99936 22H3.76218L10.5832 14.2338L16.0318 22H21.9827L13.8944 10.4695ZM11.4792 13.2168L10.6875 12.1089L4.39789 3.30146H7.10594L12.1833 10.412L12.9717 11.5199L19.5708 20.7619H16.8628L11.4792 13.2168Z" /></svg></span><span class="shared-counts-label">Tweet</span></span></a><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://blog.lulu.com/book-description/" title="Share on LinkedIn" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button linkedin shared-counts-no-count" data-postid="24599" data-social-network="LinkedIn" data-social-action="Share" data-social-target="https://blog.lulu.com/book-description/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="27.4375" height="32" viewBox="0 0 878 1024"><path d="M199.429 357.143v566.286h-188.571v-566.286h188.571zM211.429 182.286q0.571 41.714-28.857 69.714t-77.429 28h-1.143q-46.857 0-75.429-28t-28.571-69.714q0-42.286 29.429-70t76.857-27.714 76 27.714 29.143 70zM877.714 598.857v324.571h-188v-302.857q0-60-23.143-94t-72.286-34q-36 0-60.286 19.714t-36.286 48.857q-6.286 17.143-6.286 46.286v316h-188q1.143-228 1.143-369.714t-0.571-169.143l-0.571-27.429h188v82.286h-1.143q11.429-18.286 23.429-32t32.286-29.714 49.714-24.857 65.429-8.857q97.714 0 157.143 64.857t59.429 190z"></path></svg></span><span class="shared-counts-label">LinkedIn</span></span></a><a href="https://pinterest.com/pin/create/button/?url=https://blog.lulu.com/book-description/&media=https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/06/book-description-blog.png?fit=1200%2C675&ssl=1&description=How%20to%20Write%20a%20Compelling%20Book%20Description " title="Share on Pinterest" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button pinterest shared-counts-no-count" data-postid="24599" data-pin-do="none" data-social-network="Pinterest" data-social-action="Pin" data-social-target="https://blog.lulu.com/book-description/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="22.84375" height="32" viewBox="0 0 731 1024"><path d="M0 341.143q0-61.714 21.429-116.286t59.143-95.143 86.857-70.286 105.714-44.571 115.429-14.857q90.286 0 168 38t126.286 110.571 48.571 164q0 54.857-10.857 107.429t-34.286 101.143-57.143 85.429-82.857 58.857-108 22q-38.857 0-77.143-18.286t-54.857-50.286q-5.714 22.286-16 64.286t-13.429 54.286-11.714 40.571-14.857 40.571-18.286 35.714-26.286 44.286-35.429 49.429l-8 2.857-5.143-5.714q-8.571-89.714-8.571-107.429 0-52.571 12.286-118t38-164.286 29.714-116q-18.286-37.143-18.286-96.571 0-47.429 29.714-89.143t75.429-41.714q34.857 0 54.286 23.143t19.429 58.571q0 37.714-25.143 109.143t-25.143 106.857q0 36 25.714 59.714t62.286 23.714q31.429 0 58.286-14.286t44.857-38.857 32-54.286 21.714-63.143 11.429-63.429 3.714-56.857q0-98.857-62.571-154t-163.143-55.143q-114.286 0-190.857 74t-76.571 187.714q0 25.143 7.143 48.571t15.429 37.143 15.429 26 7.143 17.429q0 16-8.571 41.714t-21.143 25.714q-1.143 0-9.714-1.714-29.143-8.571-51.714-32t-34.857-54-18.571-61.714-6.286-60.857z"></path></svg></span><span class="shared-counts-label">Pin</span></span></a></div> </div> <div class="entry-tags ct-constrained-width "><span class="ct-module-title">Tags</span><div class="entry-tags-items"><a href="https://blog.lulu.com/tag/authors/" rel="tag"><span>#</span> Authors</a><a href="https://blog.lulu.com/tag/readers/" rel="tag"><span>#</span> Readers</a></div></div> </article> </div> <div class="ct-comments-container"><div class="ct-container-narrow"><div class="ct-comments"> <div id="disqus_thread"></div> </div></div> <section class="ct-trending-block ct-hidden-sm ct-hidden-md"> <div class="ct-container" data-page="1"> <h3 class="ct-module-title"> Keep Reading<svg width="13" height="13" viewBox="0 0 13 13" fill="currentColor"><path d="M13 5.8V9c0 .4-.2.6-.5.6s-.5-.2-.5-.5V7.2l-4.3 4.2c-.2.2-.6.2-.8 0L4.6 9.1.9 12.8c-.1.1-.2.2-.4.2s-.3-.1-.4-.2c-.2-.2-.2-.6 0-.8l4.1-4.1c.2-.2.6-.2.8 0l2.3 2.3 3.8-3.8H9.2c-.3 0-.5-.2-.5-.5s.2-.5.5-.5h3.4c.2 0 .3.1.4.2v.2z"/></svg> <span class="ct-slider-arrows"> <span class="ct-arrow-prev"> <svg width="8" height="8" fill="currentColor" viewBox="0 0 8 8"> <path d="M5.05555,8L1.05555,4,5.05555,0l.58667,1.12-2.88,2.88,2.88,2.88-.58667,1.12Z"/> </svg> </span> <span class="ct-arrow-next"> <svg width="8" height="8" fill="currentColor" viewBox="0 0 8 8"> <path d="M2.35778,6.88l2.88-2.88L2.35778,1.12,2.94445,0l4,4-4,4-.58667-1.12Z"/> </svg> </span> </span> </h3> <div class="ct-trending-block-item"><a class="ct-media-container" href="https://blog.lulu.com/childrens-book-publishing/"><img width="100" height="56" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Childrens-Social-Blog-1.jpg?fit=100%2C56&ssl=1" class="attachment-thumbnail size-thumbnail" alt="Children's Publishing Header" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Childrens-Social-Blog-1.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Childrens-Social-Blog-1.jpg?resize=768%2C432&ssl=1 768w" sizes="auto, (max-width: 100px) 100vw, 100px" data-attachment-id="30418" data-permalink="https://blog.lulu.com/childrens-book-publishing/childrens-social-blog-1/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Childrens-Social-Blog-1.jpg?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1"}" data-image-title="Childrens-Social-Blog (1)" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Childrens-Social-Blog-1.jpg?fit=500%2C281&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2021/06/Childrens-Social-Blog-1.jpg?fit=889%2C500&ssl=1" itemprop="image" style="aspect-ratio: 1/1;" /></a><div class="ct-trending-block-item-content"><a href="https://blog.lulu.com/childrens-book-publishing/" class="ct-post-title">How To Self-Publish a Children’s Book: Everything You Need To Know</a></div></div><div class="ct-trending-block-item"><a class="ct-media-container" href="https://blog.lulu.com/new-lulu-book-templates/"><img width="100" height="53" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/04/040920_Templates-FB.png?fit=100%2C53&ssl=1" class="attachment-thumbnail size-thumbnail" alt="Using Lulu Templates Blog Header" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/04/040920_Templates-FB.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/04/040920_Templates-FB.png?resize=768%2C403&ssl=1 768w" sizes="auto, (max-width: 100px) 100vw, 100px" data-attachment-id="23939" data-permalink="https://blog.lulu.com/new-lulu-book-templates/040920_templates-fb/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/04/040920_Templates-FB.png?fit=1200%2C630&ssl=1" data-orig-size="1200,630" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="040920_Templates-FB" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/04/040920_Templates-FB.png?fit=500%2C263&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/04/040920_Templates-FB.png?fit=900%2C473&ssl=1" itemprop="image" style="aspect-ratio: 1/1;" /></a><div class="ct-trending-block-item-content"><a href="https://blog.lulu.com/new-lulu-book-templates/" class="ct-post-title">Lulu’s Book Templates Make Page Design Easy</a></div></div><div class="ct-trending-block-item"><a class="ct-media-container" href="https://blog.lulu.com/diy-planner/"><img width="100" height="56" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/08/080620-Planners-Blog.png?fit=100%2C56&ssl=1" class="attachment-thumbnail size-thumbnail" alt="Create A DIY Planner Blog Graphic" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/08/080620-Planners-Blog.png?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/08/080620-Planners-Blog.png?resize=768%2C432&ssl=1 768w" sizes="auto, (max-width: 100px) 100vw, 100px" data-attachment-id="25894" data-permalink="https://blog.lulu.com/diy-planner/080620-planners-blog/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/08/080620-Planners-Blog.png?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="080620-Planners-Blog" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/08/080620-Planners-Blog.png?fit=500%2C281&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2020/08/080620-Planners-Blog.png?fit=889%2C500&ssl=1" itemprop="image" style="aspect-ratio: 1/1;" /></a><div class="ct-trending-block-item-content"><a href="https://blog.lulu.com/diy-planner/" class="ct-post-title">How to Make a DIY Planner [Video]</a></div></div><div class="ct-trending-block-item"><a class="ct-media-container" href="https://blog.lulu.com/microsoft-word-page-numbering-4-steps-to-perfection/"><img width="100" height="56" src="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/06/MS-Word-Page-Numbering-Blog-Header.jpg?fit=100%2C56&ssl=1" class="attachment-thumbnail size-thumbnail" alt="MS Word Page Numbering Blog Header" loading="lazy" decoding="async" srcset="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/06/MS-Word-Page-Numbering-Blog-Header.jpg?w=1200&ssl=1 1200w, https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/06/MS-Word-Page-Numbering-Blog-Header.jpg?resize=768%2C432&ssl=1 768w" sizes="auto, (max-width: 100px) 100vw, 100px" data-attachment-id="23038" data-permalink="https://blog.lulu.com/microsoft-word-page-numbering-4-steps-to-perfection/ms-word-page-numbering-blog-header/" data-orig-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/06/MS-Word-Page-Numbering-Blog-Header.jpg?fit=1200%2C675&ssl=1" data-orig-size="1200,675" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="MS Word Page Numbering Blog Header" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/06/MS-Word-Page-Numbering-Blog-Header.jpg?fit=500%2C281&ssl=1" data-large-file="https://i0.wp.com/blog.lulu.com/wp-content/uploads/2019/06/MS-Word-Page-Numbering-Blog-Header.jpg?fit=889%2C500&ssl=1" itemprop="image" style="aspect-ratio: 1/1;" /></a><div class="ct-trending-block-item-content"><a href="https://blog.lulu.com/microsoft-word-page-numbering-4-steps-to-perfection/" class="ct-post-title">4 Steps To Perfect Page Numbering In Microsoft Word</a></div></div> </div> </section> </main> <footer id="footer" itemscope="" itemtype="https://schema.org/WPFooter"><div data-block="footer:40031" data-block-structure="custom"><div class="ct-container-full" data-content="normal"><article id="post-40031" class="post-40031"><div class="entry-content is-layout-flow"> <div class="alignfull wp-block-ugb-columns ugb-columns ugb-65793dc ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width ugb--hide-tablet ugb--hide-mobile ugb-main-block--inner-wide ugb--has-block-background"><style>.ugb-65793dc.ugb-columns{background-color:#18263d}.ugb-65793dc.ugb-columns > .ugb-inner-block{min-width:auto !important;max-width:1440px !important}.ugb-65793dc.ugb-columns:before{background-color:#18263d}@media screen and (min-width:768px){.ugb-65793dc.ugb-columns{margin-bottom:0px !important;padding-top:12px !important;padding-right:36px !important;padding-bottom:36px !important;padding-left:36px !important}}</style><div class="ugb-inner-block ugb-inner-block--wide"><div class="ugb-block-content"><div class="ugb-columns__item ugb-65793dc-content-wrapper"> <div class="wp-block-ugb-column ugb-column ugb-a478ee9 ugb-column--design-plain ugb-main-block"><style>.ugb-a478ee9-column-wrapper .ugb-column__content-wrapper{width:100% !important}.ugb-a478ee9-column-wrapper{align-items:flex-start !important}.ugb-a478ee9 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-a478ee9.ugb-column{margin-left:48px !important}.ugb-a478ee9 > .ugb-inner-block > .ugb-block-content > *{min-height:0px;justify-content:flex-start}}.ugb-a478ee9 > .ugb-inner-block > .ugb-block-content > *{justify-content:flex-start !important}@media screen and (min-width:768px){.ugb-a478ee9 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-a478ee9-column-wrapper"><div class="ugb-column__content-wrapper"> <div class="wp-block-ugb-columns ugb-columns ugb-586bcb6 ugb-columns--design-plain ugb-columns--columns-4 ugb-main-block"><style>@media screen and (min-width:768px){.ugb-586bcb6.ugb-columns{margin-bottom:24px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-columns__item ugb-586bcb6-content-wrapper"> <div class="wp-block-ugb-column ugb-column ugb-dcc04cc ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-dcc04cc-column-wrapper"><div class="ugb-column__content-wrapper"> <p class="has-palette-color-5-color has-text-color has-link-color wp-elements-f3430fa2b2f549f3b479d4a879c48dbc"><strong><a href="https://www.lulu.com/about?_gl=1*1is5j72*_gcl_au*MTY3NDMzODM5My4xNzA2Mjk5MjMz*_ga*MjEwODgyNjU4NS4xNzA2Mjk4Mjc3*_ga_E4HSQJ4YSL*MTcwNjUyODkzNi42OS4xLjE3MDY1MzM2MzkuMC4wLjA.*_ga_T26DMJTH0V*MTcwNjUzMjQ1Ni41Ni4xLjE3MDY1MzM2MzkuMC4wLjA.&_ga=2.20133247.61196598.1706528937-2108826585.1706298277">About Us</a></strong></p> </div></div></div></div></div> <div class="wp-block-ugb-column ugb-column ugb-8e8e5ea ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-8e8e5ea-column-wrapper"><div class="ugb-column__content-wrapper"> <p class="has-palette-color-5-color has-text-color has-link-color wp-elements-8c2eca6c340ebc37cae3e2ee5b897ec9"><strong><a href="https://www.lulu.com/account/projects">Lulu Account</a></strong></p> </div></div></div></div></div> <div class="wp-block-ugb-column ugb-column ugb-65cdc13 ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-65cdc13-column-wrapper"><div class="ugb-column__content-wrapper"> <p class="has-palette-color-5-color has-text-color has-link-color wp-elements-449d883c1feb928cf1d376e0279b8c5c"><strong><a href="https://www.lulu.com/privacy-policy">Privacy Policy</a></strong></p> </div></div></div></div></div> <div class="wp-block-ugb-column ugb-column ugb-74b087d ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-74b087d-column-wrapper"><div class="ugb-column__content-wrapper"> <p class="has-palette-color-5-color has-text-color has-link-color wp-elements-b7c383f8e10e80a44dad53f89b58b05b"><strong><a href="https://blog.lulu.com/archive/">Post Archive</a></strong></p> </div></div></div></div></div> </div></div></div></div> <div class="wp-block-stackable-button-group stk-block-button-group stk-block stk-gbqaptf" data-block-id="gbqaptf"><style>.stk-gbqaptf .stk-button-group{flex-direction:row !important;}.stk-gbqaptf .stk-inner-blocks{column-gap:18px !important;}@media screen and (max-width: 1023px){.stk-gbqaptf .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-gbqaptf .stk-button-group{flex-direction:row !important;}}</style><div class="stk-row stk-inner-blocks stk-block-content stk-button-group"> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-r3n2ja0" data-block-id="r3n2ja0"><style>.stk-r3n2ja0 .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-r3n2ja0 .stk-button .stk--inner-svg svg:last-child, .stk-r3n2ja0 .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="https://www.instagram.com/luludotcom/" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve" aria-hidden="true" width="32" height="32"> <path id="Insta_00000001658896212783823130000008091872451732422304_" d="M258.8,203.2c-30.1,0-54.5,24.4-54.5,54.5 c0,30.1,24.4,54.5,54.5,54.5c30.1,0,54.5-24.4,54.5-54.5C313.3,227.6,288.9,203.2,258.8,203.2z M256,0C114.6,0,0,114.6,0,256 c0,141.4,114.6,256,256,256c141.4,0,256-114.6,256-256C512,114.6,397.4,0,256,0z M431.2,327.4c0,56.6-46.1,102.7-102.7,102.7H189.2 c-56.6,0-102.7-46.1-102.7-102.7V188c0-56.6,46.1-102.7,102.7-102.7h139.3c56.6,0,102.7,46.1,102.7,102.7V327.4z M328.5,120H189.2 c-37.6,0-68,30.5-68,68v139.3c0,37.6,30.5,68,68,68h139.3c37.6,0,68-30.5,68-68V188C396.5,150.5,366.1,120,328.5,120z M258.8,346.9 c-49.2,0-89.2-40-89.2-89.2c0-49.2,40-89.2,89.2-89.2c49.2,0,89.2,40,89.2,89.2C348,306.9,308,346.9,258.8,346.9z M348.2,190.6 c-11.8,0-21.4-9.6-21.4-21.4c0-11.8,9.6-21.4,21.4-21.4s21.4,9.6,21.4,21.4C369.5,181,360,190.6,348.2,190.6z"></path> </svg></div></span></a></div> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-zjn3ndb" data-block-id="zjn3ndb"><style>.stk-zjn3ndb .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-zjn3ndb .stk-button .stk--inner-svg svg:last-child, .stk-zjn3ndb .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="https://www.facebook.com/Luludotcom" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve" aria-hidden="true" width="32" height="32"> <path id="facebook" d="M256,0C114.6,0,0,114.6,0,256s114.6,256,256,256s256-114.6,256-256S397.4,0,256,0z M344.3,142.6h-35.7 c-28,0-33.4,13.3-33.4,32.8v43h66.7l-8.7,67.4h-58v172.8h-69.7V285.8h-58.2v-67.4h58.2v-49.6c0-57.6,35.3-89,86.7-89 c24.6,0,45.8,1.9,52,2.6V142.6z"></path> </svg></div></span></a></div> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-4zb56rt" data-block-id="4zb56rt"><style>.stk-4zb56rt .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-4zb56rt .stk-button .stk--inner-svg svg:last-child, .stk-4zb56rt .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="https://www.linkedin.com/company/luludotcom" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve" aria-hidden="true" width="32" height="32"> <path d="M256,0C114.6,0,0,114.6,0,256c0,141.4,114.6,256,256,256s256-114.6,256-256C512,114.6,397.4,0,256,0z M177.6,399.1h-60.1 V208.2h60.1V399.1z M147.5,181.7c-19.1,0-34.7-14.6-34.7-34.5c0-19.9,15.5-34.5,34.7-34.5s34.7,14.6,34.7,34.5 C182.2,167.2,166.7,181.7,147.5,181.7z M399.1,399.3H339V295c0-30.8-13.1-40.3-30-40.3c-17.8,0-35.3,13.4-35.3,41v103.5h-60.1V208.3 h57.8v26.5h0.8C278,223,298.3,203,329.4,203c33.5,0,69.8,19.9,69.8,78.2V399.3z"></path> </svg></div></span></a></div> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-y317cnp" data-block-id="y317cnp"><style>.stk-y317cnp .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-y317cnp .stk-button .stk--inner-svg svg:last-child, .stk-y317cnp .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="https://www.youtube.com/@Luludotcom" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve" aria-hidden="true" width="32" height="32"> <path d="M210.8,191.9l111,64.1l-111,64.1V191.9z M512,256c0,141.4-114.6,256-256,256C114.6,512,0,397.4,0,256C0,114.6,114.6,0,256,0 C397.4,0,512,114.6,512,256z M427.6,256c0,0,0-55.8-7.2-82.6c-3.9-14.8-15.6-26.4-30.3-30.3c-26.8-7.2-134.1-7.2-134.1-7.2 s-107.3,0-134.1,7.2c-14.8,3.9-26.4,15.6-30.3,30.3c-7.2,26.8-7.2,82.6-7.2,82.6s0,55.8,7.2,82.6c3.9,14.8,15.6,26.4,30.3,30.3 c26.8,7.2,134.1,7.2,134.1,7.2s107.3,0,134.1-7.2c14.8-3.9,26.4-15.6,30.3-30.3C427.6,311.8,427.6,256,427.6,256z"></path> </svg></div></span></a></div> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-lh94e3k" data-block-id="lh94e3k"><style>.stk-lh94e3k .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-lh94e3k .stk-button .stk--inner-svg svg:last-child, .stk-lh94e3k .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="https://blog.lulu.com/" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve" aria-hidden="true" width="32" height="32"> <path d="M256,0C114.6,0,0,114.6,0,256c0,141.4,114.6,256,256,256s256-114.6,256-256C512,114.6,397.4,0,256,0z M421.1,400.6 c4.2,12.7-7.8,24.7-20.5,20.5l-56.8-18.9c-25.7,15.5-55.6,24.5-87.8,24.5c-94.3,0-170.7-76.4-170.7-170.7 c0-94.3,76.4-170.7,170.7-170.7c94.3,0,170.7,76.4,170.7,170.7c0,32.2-9.1,62.1-24.5,87.8L421.1,400.6z M194,361.6 c-6.7,0-12.1-5.4-12.1-12.1v-187c0-6.7,5.4-12.1,12.1-12.1h79.7c34.6,0,63.8,26.9,65,60c0.5,14.3-3.6,28.1-12,40l-1.5,2.1l1.8,1.9 c10.7,11.4,17,26,17.7,41.3c0.9,16.5-5.2,32.4-17,44.8c-12.6,13.3-30.4,20.9-48.7,20.9H194z M226.6,278.3v38.6h54.3 c10.6,0,19.3-8.7,19.3-19.3c0-10.6-8.7-19.3-19.3-19.3l0,0L226.6,278.3z M226.6,233.7h48.2c10.6,0,19.3-8.7,19.3-19.3 s-8.7-19.3-19.3-19.3h-48.2V233.7z"></path> </svg></div></span></a></div> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-vc8p5on" data-block-id="vc8p5on"><style>.stk-vc8p5on .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-vc8p5on .stk-button .stk--inner-svg svg:last-child, .stk-vc8p5on .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="https://www.publishprosperpodcast.com/" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" version="1.1" viewBox="0 0 512 512" aria-hidden="true" width="32" height="32"> <defs> <style> .cls-1 { fill: #000; stroke-width: 0px; } </style> </defs> <path class="cls-1" d="M314.5,249.9v-120.6c0-32.3-26.3-58.6-58.6-58.6s-58.6,26.3-58.6,58.6v120.6c0,32.3,26.3,58.6,58.6,58.6s58.6-26.3,58.6-58.6ZM288.5,191.1l-35.5,75.9c-.5,1.2-1.8,2-3.1,2s-.5,0-.8,0c-1.6-.3-2.7-1.8-2.7-3.3v-72.5h-19.9c-1.2,0-2.3-.6-2.9-1.6-.6-1-.7-2.2-.2-3.3l35.5-75.9c.7-1.5,2.3-2.3,3.8-1.9,1.6.3,2.7,1.8,2.7,3.3v72.5h19.9c1.2,0,2.3.6,2.9,1.6.6,1,.7,2.2.2,3.3ZM256,0C114.6,0,0,114.6,0,256s114.6,256,256,256,256-114.6,256-256S397.4,0,256,0ZM403.1,225.8h-6.8v24.2c0,72.8-55.7,132.7-126.6,139.6v38.1l62,14c6.8,1.5,11.3,7.9,10.6,14.8-.8,6.9-6.6,12.2-13.6,12.2h-145.3c-7,0-12.8-5.3-13.6-12.2s3.8-13.3,10.6-14.8l62-14v-38.1c-71-6.9-126.6-66.9-126.6-139.6v-24.2h-6.8c-7.5,0-13.7-6.1-13.7-13.7s6.1-13.7,13.7-13.7h20.5c7.5,0,13.7,6.1,13.7,13.7v37.8c0,57.6,43.5,105.3,99.3,112v-27.4c-41-6.6-72.2-41.9-72.2-84.7v-120.6c0-47.4,38.4-85.9,85.9-85.9s85.9,38.4,85.9,85.9v120.6c0,42.7-31.3,78.1-72.2,84.7v27.4c55.9-6.8,99.3-54.3,99.3-112v-37.8c0-7.5,6.1-13.7,13.7-13.7h20.5c7.5,0,13.7,6.1,13.7,13.7s-6.1,13.7-13.7,13.7Z"></path> </svg></div></span></a></div> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-qrvis6o" data-block-id="qrvis6o"><style>.stk-qrvis6o .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-qrvis6o .stk-button .stk--inner-svg svg:last-child, .stk-qrvis6o .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="https://www.tiktok.com/@lulupublishing" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve" aria-hidden="true" width="32" height="32"> <path d="M256,0C114.6,0,0,114.6,0,256c0,141.4,114.6,256,256,256s256-114.6,256-256C512,114.6,397.4,0,256,0z M394.1,222.1 L394.1,222.1c-2.8,0.3-5.5,0.4-8.3,0.4c-30.2,0-58.4-15.2-74.9-40.5V320c0,56.3-45.6,101.9-101.9,101.9 C152.6,421.9,107,376.3,107,320c0-56.3,45.6-101.9,101.9-101.9c2.1,0,4.2,0.2,6.3,0.3v50.2c-2.1-0.3-4.1-0.6-6.3-0.6 c-28.7,0-52,23.3-52,52c0,28.7,23.3,52,52,52c28.7,0,54.1-22.6,54.1-51.4l0.5-234.2h48.1c4.5,43.1,39.3,76.7,82.5,79.9V222.1z"></path> </svg></div></span></a></div> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-g9zmote" data-block-id="g9zmote"><style>.stk-g9zmote .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-g9zmote .stk-button .stk--inner-svg svg:last-child, .stk-g9zmote .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="http://www.twitter.com/luludotcom" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve" aria-hidden="true" width="32" height="32"> <path id="x" d="M270.3,248.8l96,137.4h-39.4l-78.4-112.1v0L237,257.6l-91.5-130.9h39.4l73.9,105.7L270.3,248.8L270.3,248.8z M512,256c0,141.4-114.6,256-256,256S0,397.4,0,256S114.6,0,256,0S512,114.6,512,256L512,256z M401.4,404.6L283.7,233.2h0 l108.3-125.9h-25.7l-94,109.3l-75.1-109.3h-86.6l113.6,165.3l-113.6,132h25.7l99.3-115.4l79.3,115.4H401.4L401.4,404.6z"></path> </svg></div></span></a></div> </div></div> </div></div></div></div></div> <div class="wp-block-ugb-column ugb-column ugb-f9f0b2d ugb-column--design-plain ugb-main-block"><style>@media screen and (min-width:768px){.ugb-f9f0b2d.ugb-column{margin-top:20px !important}}@media screen and (min-width:768px){.ugb-f9f0b2d > .ugb-inner-block > .ugb-block-content > *{padding-left:64px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-f9f0b2d-column-wrapper"><div class="ugb-column__content-wrapper"><div class="klaviyo-form-RS8SBt" data-block-type="core"></div> <p class="has-text-align-center has-palette-color-5-color has-text-color has-link-color has-small-font-size wp-elements-31e145800e55711544670c920bd43179" style="margin-top:var(--wp--preset--spacing--50)">Copyright © 2024 - Lulu Press, Inc. All rights reserved.</p> </div></div></div></div></div> </div></div></div></div> <div class="alignfull wp-block-ugb-columns ugb-columns ugb-56c5100 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width ugb--hide-desktop ugb-main-block--inner-wide ugb--has-block-background"><style>.ugb-56c5100.ugb-columns{background-color:#18263d}.ugb-56c5100.ugb-columns > .ugb-inner-block{min-width:auto !important;max-width:1080px !important}.ugb-56c5100.ugb-columns:before{background-color:#18263d}@media screen and (min-width:768px){.ugb-56c5100.ugb-columns{margin-bottom:0px !important;padding-right:35px !important;padding-bottom:36px !important}}</style><div class="ugb-inner-block ugb-inner-block--wide"><div class="ugb-block-content"><div class="ugb-columns__item ugb-56c5100-content-wrapper"> <div class="wp-block-ugb-column ugb-column ugb-b0c14bd ugb-column--design-plain ugb-main-block"><style>.ugb-b0c14bd-column-wrapper .ugb-column__content-wrapper{width:100% !important}.ugb-b0c14bd-column-wrapper{align-items:center !important}.ugb-b0c14bd .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-b0c14bd.ugb-column{margin-left:48px !important}.ugb-b0c14bd > .ugb-inner-block > .ugb-block-content > *{min-height:0px;justify-content:center}}.ugb-b0c14bd > .ugb-inner-block > .ugb-block-content > *{justify-content:center !important}@media screen and (min-width:768px){.ugb-b0c14bd > .ugb-inner-block > .ugb-block-content > *{padding-top:24px !important;padding-bottom:0px !important;padding-right:0px !important;padding-left:0px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-b0c14bd-column-wrapper"><div class="ugb-column__content-wrapper"> <div class="wp-block-stackable-button-group stk-block-button-group stk-block stk-058ld5r" data-block-id="058ld5r"><style>.stk-058ld5r .stk-button-group{flex-direction:row !important;}.stk-058ld5r {position:relative !important;}.stk-058ld5r .stk-inner-blocks{column-gap:18px !important;}@media screen and (max-width: 1023px){.stk-058ld5r .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-058ld5r .stk-button-group{flex-direction:row !important;}}</style><div class="stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group"> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-k5oypal" data-block-id="k5oypal"><style>.stk-k5oypal .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-k5oypal .stk-button .stk--inner-svg svg:last-child, .stk-k5oypal .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="https://www.instagram.com/luludotcom/" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve" aria-hidden="true" width="32" height="32"> <path id="Insta_00000001658896212783823130000008091872451732422304_" d="M258.8,203.2c-30.1,0-54.5,24.4-54.5,54.5 c0,30.1,24.4,54.5,54.5,54.5c30.1,0,54.5-24.4,54.5-54.5C313.3,227.6,288.9,203.2,258.8,203.2z M256,0C114.6,0,0,114.6,0,256 c0,141.4,114.6,256,256,256c141.4,0,256-114.6,256-256C512,114.6,397.4,0,256,0z M431.2,327.4c0,56.6-46.1,102.7-102.7,102.7H189.2 c-56.6,0-102.7-46.1-102.7-102.7V188c0-56.6,46.1-102.7,102.7-102.7h139.3c56.6,0,102.7,46.1,102.7,102.7V327.4z M328.5,120H189.2 c-37.6,0-68,30.5-68,68v139.3c0,37.6,30.5,68,68,68h139.3c37.6,0,68-30.5,68-68V188C396.5,150.5,366.1,120,328.5,120z M258.8,346.9 c-49.2,0-89.2-40-89.2-89.2c0-49.2,40-89.2,89.2-89.2c49.2,0,89.2,40,89.2,89.2C348,306.9,308,346.9,258.8,346.9z M348.2,190.6 c-11.8,0-21.4-9.6-21.4-21.4c0-11.8,9.6-21.4,21.4-21.4s21.4,9.6,21.4,21.4C369.5,181,360,190.6,348.2,190.6z"></path> </svg></div></span></a></div> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-e3by0pz" data-block-id="e3by0pz"><style>.stk-e3by0pz .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-e3by0pz .stk-button .stk--inner-svg svg:last-child, .stk-e3by0pz .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="https://www.facebook.com/Luludotcom" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve" aria-hidden="true" width="32" height="32"> <path id="facebook" d="M256,0C114.6,0,0,114.6,0,256s114.6,256,256,256s256-114.6,256-256S397.4,0,256,0z M344.3,142.6h-35.7 c-28,0-33.4,13.3-33.4,32.8v43h66.7l-8.7,67.4h-58v172.8h-69.7V285.8h-58.2v-67.4h58.2v-49.6c0-57.6,35.3-89,86.7-89 c24.6,0,45.8,1.9,52,2.6V142.6z"></path> </svg></div></span></a></div> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-8qoy046" data-block-id="8qoy046"><style>.stk-8qoy046 .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-8qoy046 .stk-button .stk--inner-svg svg:last-child, .stk-8qoy046 .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="https://www.linkedin.com/company/luludotcom" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve" aria-hidden="true" width="32" height="32"> <path d="M256,0C114.6,0,0,114.6,0,256c0,141.4,114.6,256,256,256s256-114.6,256-256C512,114.6,397.4,0,256,0z M177.6,399.1h-60.1 V208.2h60.1V399.1z M147.5,181.7c-19.1,0-34.7-14.6-34.7-34.5c0-19.9,15.5-34.5,34.7-34.5s34.7,14.6,34.7,34.5 C182.2,167.2,166.7,181.7,147.5,181.7z M399.1,399.3H339V295c0-30.8-13.1-40.3-30-40.3c-17.8,0-35.3,13.4-35.3,41v103.5h-60.1V208.3 h57.8v26.5h0.8C278,223,298.3,203,329.4,203c33.5,0,69.8,19.9,69.8,78.2V399.3z"></path> </svg></div></span></a></div> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-ht3hew1" data-block-id="ht3hew1"><style>.stk-ht3hew1 .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-ht3hew1 .stk-button .stk--inner-svg svg:last-child, .stk-ht3hew1 .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="https://www.youtube.com/@Luludotcom" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve" aria-hidden="true" width="32" height="32"> <path d="M210.8,191.9l111,64.1l-111,64.1V191.9z M512,256c0,141.4-114.6,256-256,256C114.6,512,0,397.4,0,256C0,114.6,114.6,0,256,0 C397.4,0,512,114.6,512,256z M427.6,256c0,0,0-55.8-7.2-82.6c-3.9-14.8-15.6-26.4-30.3-30.3c-26.8-7.2-134.1-7.2-134.1-7.2 s-107.3,0-134.1,7.2c-14.8,3.9-26.4,15.6-30.3,30.3c-7.2,26.8-7.2,82.6-7.2,82.6s0,55.8,7.2,82.6c3.9,14.8,15.6,26.4,30.3,30.3 c26.8,7.2,134.1,7.2,134.1,7.2s107.3,0,134.1-7.2c14.8-3.9,26.4-15.6,30.3-30.3C427.6,311.8,427.6,256,427.6,256z"></path> </svg></div></span></a></div> </div></div> <div class="wp-block-stackable-button-group stk-block-button-group stk-block stk-0mygxhj" data-block-id="0mygxhj"><style>.stk-0mygxhj .stk-button-group{flex-direction:row !important;}.stk-0mygxhj {position:relative !important;}.stk-0mygxhj .stk-inner-blocks{column-gap:18px !important;}@media screen and (max-width: 1023px){.stk-0mygxhj .stk-button-group{flex-direction:row !important;}}@media screen and (max-width: 767px){.stk-0mygxhj .stk-button-group{flex-direction:row !important;}}</style><div class="stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group"> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-6zpu2xq" data-block-id="6zpu2xq"><style>.stk-6zpu2xq .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-6zpu2xq .stk-button .stk--inner-svg svg:last-child, .stk-6zpu2xq .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="https://blog.lulu.com/" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve" aria-hidden="true" width="32" height="32"> <path d="M256,0C114.6,0,0,114.6,0,256c0,141.4,114.6,256,256,256s256-114.6,256-256C512,114.6,397.4,0,256,0z M421.1,400.6 c4.2,12.7-7.8,24.7-20.5,20.5l-56.8-18.9c-25.7,15.5-55.6,24.5-87.8,24.5c-94.3,0-170.7-76.4-170.7-170.7 c0-94.3,76.4-170.7,170.7-170.7c94.3,0,170.7,76.4,170.7,170.7c0,32.2-9.1,62.1-24.5,87.8L421.1,400.6z M194,361.6 c-6.7,0-12.1-5.4-12.1-12.1v-187c0-6.7,5.4-12.1,12.1-12.1h79.7c34.6,0,63.8,26.9,65,60c0.5,14.3-3.6,28.1-12,40l-1.5,2.1l1.8,1.9 c10.7,11.4,17,26,17.7,41.3c0.9,16.5-5.2,32.4-17,44.8c-12.6,13.3-30.4,20.9-48.7,20.9H194z M226.6,278.3v38.6h54.3 c10.6,0,19.3-8.7,19.3-19.3c0-10.6-8.7-19.3-19.3-19.3l0,0L226.6,278.3z M226.6,233.7h48.2c10.6,0,19.3-8.7,19.3-19.3 s-8.7-19.3-19.3-19.3h-48.2V233.7z"></path> </svg></div></span></a></div> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-qnb6qkc" data-block-id="qnb6qkc"><style>.stk-qnb6qkc .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-qnb6qkc .stk-button .stk--inner-svg svg:last-child, .stk-qnb6qkc .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="https://www.publishprosperpodcast.com/" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" version="1.1" viewBox="0 0 512 512" aria-hidden="true" width="32" height="32"> <defs> <style> .cls-1 { fill: #000; stroke-width: 0px; } </style> </defs> <path class="cls-1" d="M314.5,249.9v-120.6c0-32.3-26.3-58.6-58.6-58.6s-58.6,26.3-58.6,58.6v120.6c0,32.3,26.3,58.6,58.6,58.6s58.6-26.3,58.6-58.6ZM288.5,191.1l-35.5,75.9c-.5,1.2-1.8,2-3.1,2s-.5,0-.8,0c-1.6-.3-2.7-1.8-2.7-3.3v-72.5h-19.9c-1.2,0-2.3-.6-2.9-1.6-.6-1-.7-2.2-.2-3.3l35.5-75.9c.7-1.5,2.3-2.3,3.8-1.9,1.6.3,2.7,1.8,2.7,3.3v72.5h19.9c1.2,0,2.3.6,2.9,1.6.6,1,.7,2.2.2,3.3ZM256,0C114.6,0,0,114.6,0,256s114.6,256,256,256,256-114.6,256-256S397.4,0,256,0ZM403.1,225.8h-6.8v24.2c0,72.8-55.7,132.7-126.6,139.6v38.1l62,14c6.8,1.5,11.3,7.9,10.6,14.8-.8,6.9-6.6,12.2-13.6,12.2h-145.3c-7,0-12.8-5.3-13.6-12.2s3.8-13.3,10.6-14.8l62-14v-38.1c-71-6.9-126.6-66.9-126.6-139.6v-24.2h-6.8c-7.5,0-13.7-6.1-13.7-13.7s6.1-13.7,13.7-13.7h20.5c7.5,0,13.7,6.1,13.7,13.7v37.8c0,57.6,43.5,105.3,99.3,112v-27.4c-41-6.6-72.2-41.9-72.2-84.7v-120.6c0-47.4,38.4-85.9,85.9-85.9s85.9,38.4,85.9,85.9v120.6c0,42.7-31.3,78.1-72.2,84.7v27.4c55.9-6.8,99.3-54.3,99.3-112v-37.8c0-7.5,6.1-13.7,13.7-13.7h20.5c7.5,0,13.7,6.1,13.7,13.7s-6.1,13.7-13.7,13.7Z"></path> </svg></div></span></a></div> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-eus3cbs" data-block-id="eus3cbs"><style>.stk-eus3cbs .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-eus3cbs .stk-button .stk--inner-svg svg:last-child, .stk-eus3cbs .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="https://www.tiktok.com/@lulupublishing" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve" aria-hidden="true" width="32" height="32"> <path d="M256,0C114.6,0,0,114.6,0,256c0,141.4,114.6,256,256,256s256-114.6,256-256C512,114.6,397.4,0,256,0z M394.1,222.1 L394.1,222.1c-2.8,0.3-5.5,0.4-8.3,0.4c-30.2,0-58.4-15.2-74.9-40.5V320c0,56.3-45.6,101.9-101.9,101.9 C152.6,421.9,107,376.3,107,320c0-56.3,45.6-101.9,101.9-101.9c2.1,0,4.2,0.2,6.3,0.3v50.2c-2.1-0.3-4.1-0.6-6.3-0.6 c-28.7,0-52,23.3-52,52c0,28.7,23.3,52,52,52c28.7,0,54.1-22.6,54.1-51.4l0.5-234.2h48.1c4.5,43.1,39.3,76.7,82.5,79.9V222.1z"></path> </svg></div></span></a></div> <div class="wp-block-stackable-icon-button stk-block-icon-button stk-block stk-fr84a29" data-block-id="fr84a29"><style>.stk-fr84a29 .stk-button{min-height:32px !important;width:32px !important;padding-top:1px !important;padding-right:1px !important;padding-bottom:1px !important;padding-left:1px !important;background:#25334d !important;}.stk-fr84a29 .stk-button .stk--inner-svg svg:last-child, .stk-fr84a29 .stk-button .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#aeb6c2 !important;}</style><a class="stk-link stk-button stk--hover-effect-darken" href="http://www.twitter.com/luludotcom" target="_blank" rel="noreferrer noopener"><span class="stk--svg-wrapper"><div class="stk--inner-svg"><svg class="ugb-custom-icon" version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve" aria-hidden="true" width="32" height="32"> <path id="x" d="M270.3,248.8l96,137.4h-39.4l-78.4-112.1v0L237,257.6l-91.5-130.9h39.4l73.9,105.7L270.3,248.8L270.3,248.8z M512,256c0,141.4-114.6,256-256,256S0,397.4,0,256S114.6,0,256,0S512,114.6,512,256L512,256z M401.4,404.6L283.7,233.2h0 l108.3-125.9h-25.7l-94,109.3l-75.1-109.3h-86.6l113.6,165.3l-113.6,132h25.7l99.3-115.4l79.3,115.4H401.4L401.4,404.6z"></path> </svg></div></span></a></div> </div></div> </div></div></div></div></div> <div class="wp-block-ugb-column ugb-column ugb-57868ea ugb-column--design-plain ugb-main-block"><style>@media screen and (min-width:768px){.ugb-57868ea.ugb-column{margin-top:20px !important}}@media screen and (min-width:768px){.ugb-57868ea > .ugb-inner-block > .ugb-block-content > *{padding-left:64px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-57868ea-column-wrapper"><div class="ugb-column__content-wrapper"><div class="klaviyo-form-X3GnGC" data-block-type="core"></div> <p class="has-text-align-center has-palette-color-5-color has-text-color has-link-color has-small-font-size wp-elements-31e145800e55711544670c920bd43179" style="margin-top:var(--wp--preset--spacing--50)">Copyright © 2024 - Lulu Press, Inc. All rights reserved.</p> </div></div></div></div></div> </div></div></div></div> </div></article></div></div></footer></div>  <script defer id="bilmur" data-customproperties="{"woo_active":"0"}" data-provider="wordpress.com" data-service="atomic" src="https://s0.wp.com/wp-content/js/bilmur.min.js?m=202448"></script> <div id="jp-carousel-loading-overlay"> <div id="jp-carousel-loading-wrapper"> <span id="jp-carousel-library-loading"> </span> </div> </div> <div class="jp-carousel-overlay" style="display: none;"> <div class="jp-carousel-container">  <div class="jp-carousel-wrap swiper-container jp-carousel-swiper-container jp-carousel-transitions" itemscope itemtype="https://schema.org/ImageGallery"> <div class="jp-carousel swiper-wrapper"></div> <div class="jp-swiper-button-prev swiper-button-prev"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskPrev" mask-type="alpha" maskUnits="userSpaceOnUse" x="8" y="6" width="9" height="12"> <path d="M16.2072 16.59L11.6496 12L16.2072 7.41L14.8041 6L8.8335 12L14.8041 18L16.2072 16.59Z" fill="white"/> </mask> <g mask="url(#maskPrev)"> <rect x="0.579102" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> </div> <div class="jp-swiper-button-next swiper-button-next"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskNext" mask-type="alpha" maskUnits="userSpaceOnUse" x="8" y="6" width="8" height="12"> <path d="M8.59814 16.59L13.1557 12L8.59814 7.41L10.0012 6L15.9718 12L10.0012 18L8.59814 16.59Z" fill="white"/> </mask> <g mask="url(#maskNext)"> <rect x="0.34375" width="23.8822" height="24" fill="#FFFFFF"/> </g> </svg> </div> </div>  <div class="jp-carousel-close-hint"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskClose" mask-type="alpha" maskUnits="userSpaceOnUse" x="5" y="5" width="15" height="14"> <path d="M19.3166 6.41L17.9135 5L12.3509 10.59L6.78834 5L5.38525 6.41L10.9478 12L5.38525 17.59L6.78834 19L12.3509 13.41L17.9135 19L19.3166 17.59L13.754 12L19.3166 6.41Z" fill="white"/> </mask> <g mask="url(#maskClose)"> <rect x="0.409668" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> </div>  <div class="jp-carousel-info"> <div class="jp-carousel-info-footer"> <div class="jp-carousel-pagination-container"> <div class="jp-swiper-pagination swiper-pagination"></div> <div class="jp-carousel-pagination"></div> </div> <div class="jp-carousel-photo-title-container"> <h2 class="jp-carousel-photo-caption"></h2> </div> <div class="jp-carousel-photo-icons-container"> <a href="#" class="jp-carousel-icon-btn jp-carousel-icon-info" aria-label="Toggle photo metadata visibility"> <span class="jp-carousel-icon"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="maskInfo" mask-type="alpha" maskUnits="userSpaceOnUse" x="2" y="2" width="21" height="20"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.7537 2C7.26076 2 2.80273 6.48 2.80273 12C2.80273 17.52 7.26076 22 12.7537 22C18.2466 22 22.7046 17.52 22.7046 12C22.7046 6.48 18.2466 2 12.7537 2ZM11.7586 7V9H13.7488V7H11.7586ZM11.7586 11V17H13.7488V11H11.7586ZM4.79292 12C4.79292 16.41 8.36531 20 12.7537 20C17.142 20 20.7144 16.41 20.7144 12C20.7144 7.59 17.142 4 12.7537 4C8.36531 4 4.79292 7.59 4.79292 12Z" fill="white"/> </mask> <g mask="url(#maskInfo)"> <rect x="0.8125" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> </span> </a> </div> </div> <div class="jp-carousel-info-extra"> <div class="jp-carousel-info-content-wrapper"> <div class="jp-carousel-photo-title-container"> <h2 class="jp-carousel-photo-title"></h2> </div> <div class="jp-carousel-comments-wrapper"> </div> <div class="jp-carousel-image-meta"> <div class="jp-carousel-title-and-caption"> <div class="jp-carousel-photo-info"> <h3 class="jp-carousel-caption" itemprop="caption description"></h3> </div> <div class="jp-carousel-photo-description"></div> </div> <ul class="jp-carousel-image-exif" style="display: none;"></ul> <a class="jp-carousel-image-download" href="#" target="_blank" style="display: none;"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="mask0" mask-type="alpha" maskUnits="userSpaceOnUse" x="3" y="3" width="19" height="18"> <path fill-rule="evenodd" clip-rule="evenodd" d="M5.84615 5V19H19.7775V12H21.7677V19C21.7677 20.1 20.8721 21 19.7775 21H5.84615C4.74159 21 3.85596 20.1 3.85596 19V5C3.85596 3.9 4.74159 3 5.84615 3H12.8118V5H5.84615ZM14.802 5V3H21.7677V10H19.7775V6.41L9.99569 16.24L8.59261 14.83L18.3744 5H14.802Z" fill="white"/> </mask> <g mask="url(#mask0)"> <rect x="0.870605" width="23.8823" height="24" fill="#FFFFFF"/> </g> </svg> <span class="jp-carousel-download-text"></span> </a> <div class="jp-carousel-image-map" style="display: none;"></div> </div> </div> </div> </div> </div> </div> <link rel='stylesheet' id='all-css-3ac7860df25aca715f539a4f430e4337' href='https://blog.lulu.com/_static/??-eJyVjFsKgCAQAC+ULQaZP9FZTJewfOG6eP0I6gD9zjDTi7A5NUwNSuDDJ4ITWzH2gpgdBySwpmYmDEDdF6xi5+QCjpZo6D/qV4gPPIMtrlItk5y1VvoGzj40MA==' type='text/css' media='all' /> <style id='core-block-supports-inline-css'> .wp-elements-f3430fa2b2f549f3b479d4a879c48dbc a:where(:not(.wp-element-button)){color:var(--wp--preset--color--palette-color-5);}.wp-elements-8c2eca6c340ebc37cae3e2ee5b897ec9 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--palette-color-5);}.wp-elements-449d883c1feb928cf1d376e0279b8c5c a:where(:not(.wp-element-button)){color:var(--wp--preset--color--palette-color-5);}.wp-elements-b7c383f8e10e80a44dad53f89b58b05b a:where(:not(.wp-element-button)){color:var(--wp--preset--color--palette-color-5);}.wp-elements-31e145800e55711544670c920bd43179 a:where(:not(.wp-element-button)){color:var(--wp--preset--color--palette-color-5);} </style> <script id="shared-counts-js-extra"> var shared_counts = {"social_tracking":"1"}; var shared_counts = {"social_tracking":"1"}; </script> <script id="disqus_count-js-extra"> var countVars = {"disqusShortname":"lulupublishing"}; </script> <script id="disqus_embed-js-extra"> var embedVars = {"disqusConfig":{"integration":"wordpress 3.1.2"},"disqusIdentifier":"24599 https:\/\/blog.lulu.com\/?p=24599","disqusShortname":"lulupublishing","disqusTitle":"How to Write a Compelling Book Description\u00a0","disqusUrl":"https:\/\/blog.lulu.com\/book-description\/","postId":"24599"}; </script> <script id="ct-scripts-js-extra"> var ct_localizations = {"ajax_url":"https:\/\/blog.lulu.com\/wp-admin\/admin-ajax.php","public_url":"https:\/\/blog.lulu.com\/wp-content\/themes\/blocksy\/static\/bundle\/","rest_url":"https:\/\/blog.lulu.com\/wp-json\/","search_url":"https:\/\/blog.lulu.com\/search\/QUERY_STRING\/","show_more_text":"Show more","more_text":"More","search_live_results":"Search results","search_live_no_results":"No results","search_live_no_result":"No results","search_live_one_result":"You got %s result. Please press Tab to select it.","search_live_many_results":"You got %s results. Please press Tab to select one.","clipboard_copied":"Copied!","clipboard_failed":"Failed to Copy","expand_submenu":"Expand dropdown menu","collapse_submenu":"Collapse dropdown menu","dynamic_js_chunks":[{"id":"blocksy_pro_micro_popups","selector":".ct-popup","url":"https:\/\/blog.lulu.com\/wp-content\/plugins\/blocksy-companion-pro\/framework\/premium\/static\/bundle\/micro-popups.js?ver=2.0.73"},{"id":"blocksy_mega_menu","selector":".menu .ct-ajax-pending","trigger":"slight-mousemove","url":"https:\/\/blog.lulu.com\/wp-content\/plugins\/blocksy-companion-pro\/framework\/premium\/extensions\/mega-menu\/static\/bundle\/main.js?ver=2.0.73","global_data":[{"var":"blocksyMegaMenu","data":{"persistence_key":"blocksy:mega-menu:6b3ec9"}}]},{"id":"blocksy_ext_trending","selector":".ct-trending-block [class*=\"ct-arrow\"]","url":"https:\/\/blog.lulu.com\/wp-content\/plugins\/blocksy-companion-pro\/framework\/extensions\/trending\/static\/bundle\/main.js?ver=2.0.73","trigger":"click"},{"id":"blocksy_sticky_header","selector":"header [data-sticky]","url":"https:\/\/blog.lulu.com\/wp-content\/plugins\/blocksy-companion-pro\/static\/bundle\/sticky.js?ver=2.0.73"}],"dynamic_styles":{"lazy_load":"https:\/\/blog.lulu.com\/wp-content\/themes\/blocksy\/static\/bundle\/non-critical-styles.min.css?ver=2.0.73","search_lazy":"https:\/\/blog.lulu.com\/wp-content\/themes\/blocksy\/static\/bundle\/non-critical-search-styles.min.css?ver=2.0.73","back_to_top":"https:\/\/blog.lulu.com\/wp-content\/themes\/blocksy\/static\/bundle\/back-to-top.min.css?ver=2.0.73"},"dynamic_styles_selectors":[{"selector":".ct-header-cart, #woo-cart-panel","url":"https:\/\/blog.lulu.com\/wp-content\/themes\/blocksy\/static\/bundle\/cart-header-element-lazy.min.css?ver=2.0.73"},{"selector":".flexy","url":"https:\/\/blog.lulu.com\/wp-content\/themes\/blocksy\/static\/bundle\/flexy.min.css?ver=2.0.73"},{"selector":".ct-media-container[data-media-id], .ct-dynamic-media[data-media-id]","url":"https:\/\/blog.lulu.com\/wp-content\/plugins\/blocksy-companion-pro\/framework\/premium\/static\/bundle\/video-lazy.min.css?ver=2.0.73"},{"selector":"#account-modal","url":"https:\/\/blog.lulu.com\/wp-content\/plugins\/blocksy-companion-pro\/static\/bundle\/header-account-modal-lazy.min.css?ver=2.0.73"},{"selector":".ct-header-account","url":"https:\/\/blog.lulu.com\/wp-content\/plugins\/blocksy-companion-pro\/static\/bundle\/header-account-dropdown-lazy.min.css?ver=2.0.73"}]}; </script> <script type='text/javascript' defer src='https://blog.lulu.com/_static/??-eJylj8sKwkAMRX/INlYL6kL8FJlHsFMn6dhkKP17RykidekqcC73cDOlyg2syAop5ltgAenMiL7gzCpgRLCcfsVrClz3spl++z7II0vBRAVXMosiQco2BvfyLMH1LfrTgWTRrxzaIaGAjYO7ywyiRkvJZvYRgcxnd2AXs0f58lUjpjgvv13o3Bz2zbZtT8fdE5K6cEg='></script> <script src="https://stats.wp.com/e-202448.js" id="jetpack-stats-js" data-wp-strategy="defer"></script> <script id="jetpack-stats-js-after"> _stq = window._stq || []; _stq.push([ "view", JSON.parse("{\"v\":\"ext\",\"blog\":\"156596718\",\"post\":\"24599\",\"tz\":\"-5\",\"srv\":\"blog.lulu.com\",\"hp\":\"atomic\",\"ac\":\"2\",\"amp\":\"0\",\"j\":\"1:14.1-a.7\"}") ]); _stq.push([ "clickTrackerInit", "156596718", "24599" ]); </script> <script id="jetpack-carousel-js-extra"> var jetpackSwiperLibraryPath = {"url":"https:\/\/blog.lulu.com\/wp-content\/plugins\/jetpack\/_inc\/build\/carousel\/swiper-bundle.min.js"}; var jetpackCarouselStrings = {"widths":[370,700,1000,1200,1400,2000],"is_logged_in":"","lang":"en","ajaxurl":"https:\/\/blog.lulu.com\/wp-admin\/admin-ajax.php","nonce":"543c13a6b8","display_exif":"0","display_comments":"0","single_image_gallery":"1","single_image_gallery_media_file":"","background_color":"black","comment":"Comment","post_comment":"Post Comment","write_comment":"Write a Comment...","loading_comments":"Loading Comments...","image_label":"Open image in full-screen.","download_original":"View full size <span class=\"photo-size\">{0}<span class=\"photo-size-times\">\u00d7<\/span>{1}<\/span>","no_comment_text":"Please be sure to submit some text with your comment.","no_comment_email":"Please provide an email address to comment.","no_comment_author":"Please provide your name to comment.","comment_post_error":"Sorry, but there was an error posting your comment. Please try again later.","comment_approved":"Your comment was approved.","comment_unapproved":"Your comment is in moderation.","camera":"Camera","aperture":"Aperture","shutter_speed":"Shutter Speed","focal_length":"Focal Length","copyright":"Copyright","comment_registration":"0","require_name_email":"1","login_url":"https:\/\/blog.lulu.com\/wp-login.php?redirect_to=https%3A%2F%2Fblog.lulu.com%2Fbook-description%2F","blog_id":"1","meta_data":["camera","aperture","shutter_speed","focal_length","copyright"]}; </script> <script type='text/javascript' defer src='https://blog.lulu.com/wp-content/plugins/jetpack/_inc/build/carousel/jetpack-carousel.min.js?m=1730206540'></script> </body> </html>