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Improve Your Client's Loyalty Program with Gamification - Shopify New Zealand
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topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/nz/partners/blog/topics/inspiration-creativity" class="no-underline hover:text-link-light-hover topic-link">Inspiration & Creativity</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">How to Improve Your Client's Loyalty Program with Gamification</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Customer retention solutions, like loyalty programs, can benefit from gamification. It can expand these programs to help keep your client’s customers happy, engaged, and wanting to come back to purchase more from their brand. In this article, you’ll learn four advanced approaches to incorporating gamification into your client’s loyalty programs.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/nz/partners/blog/authors/zsuzsa-kecsmar" class="no-underline" itemProp="url"><span itemProp="name">Zsuzsa Kecsmar</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>27 Oct 2020</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0533/2089/articles/loyalty-program-gamification.jpg?v=1727286021&originalWidth=1848&originalHeight=782" alt="loyalty program gamification" loading="eager" decoding="async" width="1848" height="782" 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[&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div> <p>Gamification is one of those buzzwords you often hear during brainstorming sessions, but the application of its principles can help keep customers happy and engaged with your client’s brand. That said, when you try to actually incorporate these principles into a business, you’ll quickly realize things aren’t as simple as they seem. The same goes for sophisticated customer retention solutions, such as loyalty programs.</p> <p>Over the years, loyalty programs branched out from simply rewarding purchases with points and coupons, to now being capable of supporting a wider range of features. So when a client approaches you to potentially build their loyalty program from scratch, or improve something they already have, you need to know what options are available. Trust me, there’s so much more to gamified loyalty programs than badges, challenges, and leaderboards. </p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-partners-highlight">"There’s so much more to gamified loyalty programs than badges, challenges, and leaderboards."</blockquote> <p>In this article, we’ll showcase four examples of the more advanced approaches to gamification in loyalty programs. They might require some extra development effort on your part, but the results will no doubt add to the overall value of your client’s reward program.</p> <h2>1. Prize wheel</h2> <figure><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-prize-wheel-infographic.jpg?v=1603715561" alt="loyalty program gamification: prize wheel infographic" loading="lazy"> <figcaption>Image source: <a href="https://shanandtoad.com/" rel="nofollow noopener noreferrer" target="_blank">Shan and Toad</a>.</figcaption> </figure> <p>Prize wheels are a fun and engaging way to build anticipation among your client’s loyalty program members. The concept is simple: people can spend their points to spin a wheel, and they’ll receive a reward based on which tile the needle stops at. The main appeal of prize wheels is randomness: members will watch the wheel spin in excitement, hoping for the best result.</p> <h3>Benefits</h3> <p><strong>Great for spotlighting other rewards</strong></p> <p>Prize wheels, by design, dish out a wide range of rewards. For example, you can include bonus points, 10 percent coupons, one-time free shipping or even merch (if your client has some to spare) to function as prizes. However, never ever include empty spaces: landing on a “Better luck next time” tile means that users have lost their entry fee, which is a bad experience for them. </p> <p><strong>Prevent people from sitting on their points</strong></p> <p>Since members can spin the prize wheel repeatedly—as long as members can afford to pay the fee in points—it’s a great feature to entice people to actually spend their loyalty currency, instead of just hoarding it. Constant engagement also prevents your client’s customers from getting bored with the program. </p> <p><strong>It’s addictive (in a good way)</strong></p> <p>Be sure to put in the legwork design-wise, creating a fluid spin animation that’s satisfying to watch. Don’t forget to throw in some visual flair when the reward is announced, too. Why? So members will keep returning to this feature. Plus, customers are more inclined to buy from your client’s brand, just to earn points, which they can redeem at the wheel.</p> <p class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-partners-highlight"><strong>You might also like:</strong> <a href="/nz/partners/blog/gamification-in-business">Gamification in Business: How to Apply Gaming Principles to Digital Product Design</a>.</p> <h2>2. Reward calendar</h2> <figure><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-jd-williams-home-page.jpg?v=1603715816" alt="loyalty program gamification: JD williams landing page" loading="lazy"> <figcaption>Image source: <a href="https://www.jdwilliams.co.uk/" rel="nofollow noopener noreferrer" target="_blank">JD Williams</a>.</figcaption> </figure> <p>Reward calendars are based on the concept of Advent calendars, which are large tables with numbered brackets symbolizing a different day, each holding a piece of chocolate or small toy. This experience is all about eagerly anticipating the small gift waiting for you the next day. The same feeling can be reproduced with an online reward calendar.</p> <p>First, implement a carousel-style section inside your client’s loyalty program membership page, where customers are able to scroll through unlocked rewards. Then, assign a different benefit to each day—complete with a colorful card dedicated to explaining the gift. Then sit back, and watch your client’s customers return day after day, just to see what kinds of surprises await.</p> <h3>Benefits</h3> <p><strong>You can create seasonal offers</strong></p> <p>Preparing a reward for each day is a huge undertaking, both in terms of design and marketing. That’s why it’s best to use the reward calendar feature seasonally, so members don’t get tired of it. Christmas is an example of an ideal time to test your client’s audience’s reaction to this type of loyalty program gamification. Later on you can expand with other seasonal calendars, for example near Black Friday / Cyber Monday or Valentine’s Day. </p> <p><strong>Gain social media virality</strong></p> <p>Unlocking something new in the calendar is a joyous moment, which many members will want to share on social media. This sentiment allows you to use gamification in your client’s marketing, gaining virality on social media. By implementing a share button, you’re not only making the sharing more convenient for participants, but you’re also making it more likely that news of the event will spread thanks to word-of-mouth.</p> <p><strong>Utilize surprise and delight</strong></p> <p>Unlike the prize wheel, which draws its strength from interactivity, the reward calendar relies on a marketing strategy called <a href="https://www.cmswire.com/digital-marketing/5-successful-surprise-and-delight-marketing-campaigns/" rel="nofollow noopener noreferrer" target="_blank">surprise and delight</a>. In short, if you can surprise customers with your client’s rewards, they’ll become more emotionally attached to your client's brand (and the program itself), which builds loyalty.</p> <blockquote class="border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [&_p]:mb-4 [&_cite]:font-aktivgroteskextended [&_cite]:text-sm [&_cite]:not-italic [&_cite]:font-medium [&_cite]:tracking-[-0.0175rem] [&_footer]:mt-4 [&_cite::before]:content-["–"] [&_cite::before]:mr-1 border-partners-highlight">"In short, if you can surprise customers with your client’s rewards, they’ll become more emotionally attached to your client's brand (and the program itself), which builds loyalty."</blockquote> <h2>3. Prize machines</h2> <figure><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-prize-machines.jpg?v=1603715868" alt="loyalty program gamification: a prize machine" loading="lazy"> <figcaption>Image source: <a href="https://otakumode.com/" rel="nofollow noopener noreferrer" target="_blank">Tokyo Otaku Mode</a>.</figcaption> </figure> <p>An actual prize game is probably the most complicated, yet most promising feature for a loyalty program using gamification. Think about the fun little attractions you find in arcades—such as the infamous claw game—and digitize them. Alternatively, you can implement one from a third-party software vendor, then integrate your client’s loyalty program rewards into the mix.</p> <h3>Benefits</h3> <p><strong>The ticket is a new reward</strong></p> <p>Each game play should cost a ticket, but because there’s a chance that members may lose the game, you shouldn’t allow the direct purchase of the tickets to avoid creating a negative experience. Instead, offer tickets as “freebies” with each purchase, give them to your client’s customers during promotional events, or let people win them from the prize wheel or reward calendar.</p> <p><strong>Daily engagement</strong></p> <p>If you want to increase the frequency at which your client’s customers visit the loyalty program, consider offering entry tickets for the prize machine as a daily login reward. Implementing a tracking feature for this shouldn’t be more difficult than adding a badge, for example, but doing so delivers your clients a far higher engagement rate for the gamified loyalty program.</p> <p><strong>You can showcase a unique selling point</strong></p> <p>Very few brands can say that their reward program has a prize machine in it. Developing one for your client is a huge selling point, and it’s a great feature your client can highlight in their marketing emails. And remember: this requires a lot of development time up front, but later on, you can use the template for future clients as well. </p> <p class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-partners-highlight"><strong>You might also like:</strong> <a href="/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales">6 Examples of Retail Gamification to Boost Engagement and Sales</a>.</p> <h2>4. Gamified quizzes</h2> <p><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-person-taking-quiz-on-phone.jpg?v=1603715943" alt="loyalty program gamification: woman doing a quiz on her phone with a tea in the background" loading="lazy"></p> <p>Quizzes, tests, and surveys help you learn a lot about a customer’s product preferences, lifestyle, and favorite brands. However, a loyalty program has to offer benefits. Otherwise, customers won’t spend time filling out surveys. As for gamification, it’s essential to design quizzes so interacting with them feels like a game and not a chore. Here are some quiz options.</p> <div data-partners-signup="service_partner"></div> <h3>Visual quizzes </h3> <p><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-visual-quizzes-1.jpg?v=1603715998" alt="loyalty program gamification: visual quiz on a phone" loading="lazy"></p> <p>The first—and probably most common—way to gamify a quiz is to ask a question, and then use two, four, or six images as answers—preferably with a tagline to make the concept clearer. This is most suitable when you’re looking to learn about a member’s lifestyle or personality. </p> <h3>Tinder-like quizzes</h3> <p>A more advanced (but also more engaging) type of gamified quiz uses Tinder-like “swipe” elements. This type of quiz works really well for gathering data on product preferences: you present a product image to the user, and they swipe left or right, depending on whether they like it or not. It’s easy and quick, so your client can gather more insight about their customers in a short amount of time. </p> <h3>Net Promoter Score (NPS) surveys</h3> <p><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-net-promoter-score.jpg?v=1603717222" alt="loyalty program gamification: net promoter score" loading="lazy"></p> <p>Last but not least, there are the classic <a href="https://www.netpromoter.com/know/" rel="nofollow noopener noreferrer" target="_blank">NPS</a> surveys, which are ideal for gathering information that is quantifiable. To build an NPS survey, create sliders, which members can adjust to give their answers. For even better results, make sure the answer displayed above the slider changes depending on the slider’s current position so that your client’s customers can better gauge their responses. </p> <p class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-partners-highlight"><strong>You might also like:</strong> <a href="/nz/retail/why-retailers-should-consider-gamification-to-boost-engagement">Why Retailers Should Consider Gamification to Boost Engagement</a>.</p> <h2>Game on!</h2> <p>Seeing the various ways loyalty programs fit right in with gamification can spark your imagination, and we hope this article has been a great start. Creativity is the bedrock of gamification, so if you want to add real value to your client’s loyalty program, make sure to come up with something fun, engaging, and above all, useful for them. </p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-partners-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/nz/partners/blog/content-marketing-trends">3 Essential Content Marketing Trends To Watch In 2022</a></li><li class="mt-2"><a href="/nz/partners/blog/feature-products">Friday Inspiration: 9 Visually Compelling Ways to Feature Products</a></li><li class="mt-2"><a href="/nz/partners/blog/8-conferences-to-help-save-your-new-years-resolution">8 Conferences to Save Your New Year's Resolution</a></li><li class="mt-2"><a 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[&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-partners-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0"><strong>Have you seen any other great ideas for loyalty program gamification?</strong> If so, let us know in the comments below. </p></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/nz/partners/blog/authors/zsuzsa-kecsmar" 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Gamification","publishedAt":"2020-10-27T02:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0533/2089/articles/loyalty-program-gamification.jpg?v=1727286021","altText":"loyalty program gamification","width":1215,"height":510},"tags":["Inspiration \u0026 Creativity"],"contentHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification.jpg?v=1603715532\" alt=\"loyalty program gamification\"\u003e\n\u003cp\u003eGamification is one of those buzzwords you often hear during brainstorming sessions, but the application of its principles can help keep customers happy and engaged with your client’s brand. That said, when you try to actually incorporate these principles into a business, you’ll quickly realize things aren’t as simple as they seem. The same goes for sophisticated customer retention solutions, such as loyalty programs.\u003c/p\u003e\n\u003cp\u003eOver the years, loyalty programs branched out from simply rewarding purchases with points and coupons, to now being capable of supporting a wider range of features. So when a client approaches you to potentially build their loyalty program from scratch, or improve something they already have, you need to know what options are available. Trust me, there’s so much more to gamified loyalty programs than badges, challenges, and leaderboards. \u003c/p\u003e\n\u003cblockquote\u003e\"There’s so much more to gamified loyalty programs than badges, challenges, and leaderboards.\"\u003c/blockquote\u003e\n\u003cp\u003eIn this article, we’ll showcase four examples of the more advanced approaches to gamification in loyalty programs. They might require some extra development effort on your part, but the results will no doubt add to the overall value of your client’s reward program.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded grid-container leadpage-container gutter-bottom\"\u003e\n\u003cdiv class=\"leadpage__image\"\u003e\u003cimg class=\"hide--mobile gutter-bottom--reset\" alt=\"Template Icon\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/rocketloop_86a71a9a-8dc3-49b1-8102-232ff41bfe30.gif?598\"\u003e\u003c/div\u003e\n\u003cdiv class=\"js-subscribe subscribe \"\u003e\n\u003cdiv class=\"subscribe__content-wrapper\"\u003e\n\u003cdiv class=\"subscribe__content\"\u003e\n\u003cp class=\"heading--4\"\u003eGrow Volume 3: Building a Profitable Web Design Business\u003c/p\u003e\n\u003cp\u003eGet your free copy of Grow Volume 3: Building a Profitable Web Design Business sent to your inbox.\u003c/p\u003e\n\u003cform class=\"subscribe__form marketing-form marketing-form--inline\" novalidate=\"novalidate\" accept-charset=\"UTF-8\" method=\"post\" action=\"/content-services/subscribers\"\u003e\n\u003cinput name=\"utf8\" type=\"hidden\" value=\"✓\"\u003e\u003cinput type=\"hidden\" name=\"authenticity_token\" value=\"Bjwq3S+ZU2sBAegLlXZF7me0EiLRtu8oiVng/wyX/F/ZTWHRe80Vhi+iJ0lJy+NzykhNiDVfmzljVSGzmaeVkg==\"\u003e \u003clabel class=\"marketing-input-wrapper marketing-input-button-pair\"\u003e\u003clabel class=\"marketing-input-wrapper marketing-input-button-pair\"\u003e\u003cspan class=\"marketing-label marketing-label--hidden visuallyhidden\"\u003eEmail\u003c/span\u003e\u003c/label\u003e\u003c/label\u003e\n\u003cdiv class=\"marketing-input-button__field-wrapper\"\u003e\n\u003cinput name=\"email\" placeholder=\"Enter your email address\" class=\"marketing-input-button-pair__input marketing-input subscribe__email\" type=\"email\" id=\"subscribe_email\"\u003e\u003cbutton name=\"button\" type=\"submit\" class=\"marketing-button marketing-form__button marketing-input-button-pair__button subscribe__submit \" data-ga-event=\"content_upgrades\" data-ga-action=\"grow_3\" data-ga-label=\"email_signup\"\u003eGet free copy\u003c/button\u003e\n\u003c/div\u003e\n\u003cinput type=\"hidden\" name=\"data_extension_key\" id=\"data_extension_key\" value=\"3A3467BB-6C76-4BFC-857E-E1371284F954\"\u003e \u003cinput type=\"hidden\" name=\"partner_lead_recent_activity_source\" id=\"partner_lead_recent_activity_source\" value=\"CU-GROW3\"\u003e \u003cinput type=\"hidden\" name=\"partner_lead_recent_activity_channel\" id=\"partner_lead_recent_activity_channel\" value=\"Blog\"\u003e \u003cinput type=\"hidden\" name=\"source_url\" id=\"source_url\" value=\"partners/blog/\"\u003e\n\u003c/form\u003e\n\u003cp\u003e\u003cspan size=\"1\" style=\"font-size: xx-small;\"\u003e\u003ci\u003eBy entering your email - we’ll also send you marketing emails related to Shopify. You can unsubscribe anytime. Note: the guide won't be delivered to role-based emails, like info@, developer@, etc.\u003c/i\u003e\u003c/span\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv class=\"text-center subscribe__success\" aria-hidden=\"true\"\u003e\n\u003ch4 class=\"subscribe__success__heading \"\u003eOur virtual cogs are turning. \u003cbr\u003ePlease note that it can take up\u003cbr\u003eto 15 minutes for our email\u003cbr\u003e to reach your inbox.\u003c/h4\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003ch2\u003e1. Prize wheel\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-prize-wheel-infographic.jpg?v=1603715561\" alt=\"loyalty program gamification: prize wheel infographic\"\u003e\n\u003cfigcaption\u003eImage source: \u003ca href=\"https://shanandtoad.com/\"\u003eShan and Toad\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003ePrize wheels are a fun and engaging way to build anticipation among your client’s loyalty program members. The concept is simple: people can spend their points to spin a wheel, and they’ll receive a reward based on which tile the needle stops at. The main appeal of prize wheels is randomness: members will watch the wheel spin in excitement, hoping for the best result.\u003c/p\u003e\n\u003ch3\u003eBenefits\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for spotlighting other rewards\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003ePrize wheels, by design, dish out a wide range of rewards. For example, you can include bonus points, 10 percent coupons, one-time free shipping or even merch (if your client has some to spare) to function as prizes. However, never ever include empty spaces: landing on a “Better luck next time” tile means that users have lost their entry fee, which is a bad experience for them. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrevent people from sitting on their points\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eSince members can spin the prize wheel repeatedly—as long as members can afford to pay the fee in points—it’s a great feature to entice people to actually spend their loyalty currency, instead of just hoarding it. Constant engagement also prevents your client’s customers from getting bored with the program. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt’s addictive (in a good way)\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBe sure to put in the legwork design-wise, creating a fluid spin animation that’s satisfying to watch. Don’t forget to throw in some visual flair when the reward is announced, too. Why? So members will keep returning to this feature. Plus, customers are more inclined to buy from your client’s brand, just to earn points, which they can redeem at the wheel.\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cstrong\u003eYou might also like:\u003c/strong\u003e \u003ca href=\"https://www.shopify.com/partners/blog/gamification-in-business\"\u003eGamification in Business: How to Apply Gaming Principles to Digital Product Design\u003c/a\u003e.\u003c/p\u003e\n\u003ch2\u003e2. Reward calendar\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-jd-williams-home-page.jpg?v=1603715816\" alt=\"loyalty program gamification: JD williams landing page\"\u003e\n\u003cfigcaption\u003eImage source: \u003ca href=\"https://www.jdwilliams.co.uk/\"\u003eJD Williams\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eReward calendars are based on the concept of Advent calendars, which are large tables with numbered brackets symbolizing a different day, each holding a piece of chocolate or small toy. This experience is all about eagerly anticipating the small gift waiting for you the next day. The same feeling can be reproduced with an online reward calendar.\u003c/p\u003e\n\u003cp\u003eFirst, implement a carousel-style section inside your client’s loyalty program membership page, where customers are able to scroll through unlocked rewards. Then, assign a different benefit to each day—complete with a colorful card dedicated to explaining the gift. Then sit back, and watch your client’s customers return day after day, just to see what kinds of surprises await.\u003c/p\u003e\n\u003ch3\u003eBenefits\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eYou can create seasonal offers\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003ePreparing a reward for each day is a huge undertaking, both in terms of design and marketing. That’s why it’s best to use the reward calendar feature seasonally, so members don’t get tired of it. Christmas is an example of an ideal time to test your client’s audience’s reaction to this type of loyalty program gamification. Later on you can expand with other seasonal calendars, for example near Black Friday / Cyber Monday or Valentine’s Day. \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGain social media virality\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eUnlocking something new in the calendar is a joyous moment, which many members will want to share on social media. This sentiment allows you to use gamification in your client’s marketing, gaining virality on social media. By implementing a share button, you’re not only making the sharing more convenient for participants, but you’re also making it more likely that news of the event will spread thanks to word-of-mouth.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eUtilize surprise and delight\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eUnlike the prize wheel, which draws its strength from interactivity, the reward calendar relies on a marketing strategy called \u003ca href=\"https://www.cmswire.com/digital-marketing/5-successful-surprise-and-delight-marketing-campaigns/\"\u003esurprise and delight\u003c/a\u003e. In short, if you can surprise customers with your client’s rewards, they’ll become more emotionally attached to your client's brand (and the program itself), which builds loyalty.\u003c/p\u003e\n\u003cblockquote\u003e\"In short, if you can surprise customers with your client’s rewards, they’ll become more emotionally attached to your client's brand (and the program itself), which builds loyalty.\"\u003c/blockquote\u003e\n\u003ch2\u003e3. Prize machines\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-prize-machines.jpg?v=1603715868\" alt=\"loyalty program gamification: a prize machine\"\u003e\n\u003cfigcaption\u003eImage source: \u003ca href=\"https://otakumode.com/\"\u003eTokyo Otaku Mode\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAn actual prize game is probably the most complicated, yet most promising feature for a loyalty program using gamification. Think about the fun little attractions you find in arcades—such as the infamous claw game—and digitize them. Alternatively, you can implement one from a third-party software vendor, then integrate your client’s loyalty program rewards into the mix.\u003c/p\u003e\n\u003ch3\u003eBenefits\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe ticket is a new reward\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eEach game play should cost a ticket, but because there’s a chance that members may lose the game, you shouldn’t allow the direct purchase of the tickets to avoid creating a negative experience. Instead, offer tickets as “freebies” with each purchase, give them to your client’s customers during promotional events, or let people win them from the prize wheel or reward calendar.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eDaily engagement\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eIf you want to increase the frequency at which your client’s customers visit the loyalty program, consider offering entry tickets for the prize machine as a daily login reward. Implementing a tracking feature for this shouldn’t be more difficult than adding a badge, for example, but doing so delivers your clients a far higher engagement rate for the gamified loyalty program.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou can showcase a unique selling point\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eVery few brands can say that their reward program has a prize machine in it. Developing one for your client is a huge selling point, and it’s a great feature your client can highlight in their marketing emails. And remember: this requires a lot of development time up front, but later on, you can use the template for future clients as well. \u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cstrong\u003eYou might also like:\u003c/strong\u003e \u003ca href=\"https://www.shopify.com/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales\"\u003e6 Examples of Retail Gamification to Boost Engagement and Sales\u003c/a\u003e.\u003c/p\u003e\n\u003ch2\u003e4. Gamified quizzes\u003c/h2\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-person-taking-quiz-on-phone.jpg?v=1603715943\" alt=\"loyalty program gamification: woman doing a quiz on her phone with a tea in the background\"\u003e\u003c/p\u003e\n\u003cp\u003eQuizzes, tests, and surveys help you learn a lot about a customer’s product preferences, lifestyle, and favorite brands. However, a loyalty program has to offer benefits. Otherwise, customers won’t spend time filling out surveys. As for gamification, it’s essential to design quizzes so interacting with them feels like a game and not a chore. Here are some quiz options.\u003c/p\u003e\n\u003cdiv data-partners-signup=\"service_partner\"\u003e\u003c/div\u003e\n\u003ch3\u003eVisual quizzes \u003c/h3\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-visual-quizzes-1.jpg?v=1603715998\" alt=\"loyalty program gamification: visual quiz on a phone\"\u003e\u003c/p\u003e\n\u003cp\u003eThe first—and probably most common—way to gamify a quiz is to ask a question, and then use two, four, or six images as answers—preferably with a tagline to make the concept clearer. This is most suitable when you’re looking to learn about a member’s lifestyle or personality. \u003c/p\u003e\n\u003ch3\u003eTinder-like quizzes\u003c/h3\u003e\n\u003cp\u003eA more advanced (but also more engaging) type of gamified quiz uses Tinder-like “swipe” elements. This type of quiz works really well for gathering data on product preferences: you present a product image to the user, and they swipe left or right, depending on whether they like it or not. It’s easy and quick, so your client can gather more insight about their customers in a short amount of time. \u003c/p\u003e\n\u003ch3\u003eNet Promoter Score (NPS) surveys\u003c/h3\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-net-promoter-score.jpg?v=1603717222\" alt=\"loyalty program gamification: net promoter score\"\u003e\u003c/p\u003e\n\u003cp\u003eLast but not least, there are the classic \u003ca href=\"https://www.netpromoter.com/know/\"\u003eNPS\u003c/a\u003e surveys, which are ideal for gathering information that is quantifiable. To build an NPS survey, create sliders, which members can adjust to give their answers. For even better results, make sure the answer displayed above the slider changes depending on the slider’s current position so that your client’s customers can better gauge their responses. \u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cstrong\u003eYou might also like:\u003c/strong\u003e \u003ca href=\"https://www.shopify.com/retail/why-retailers-should-consider-gamification-to-boost-engagement\"\u003eWhy Retailers Should Consider Gamification to Boost Engagement\u003c/a\u003e.\u003c/p\u003e\n\u003ch2\u003eGame on!\u003c/h2\u003e\n\u003cp\u003eSeeing the various ways loyalty programs fit right in with gamification can spark your imagination, and we hope this article has been a great start. Creativity is the bedrock of gamification, so if you want to add real value to your client’s loyalty program, make sure to come up with something fun, engaging, and above all, useful for them. \u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\u003cstrong\u003eHave you seen any other great ideas for loyalty program gamification?\u003c/strong\u003e If so, let us know in the comments below. \u003c/p\u003e","excerpt":"Customer retention solutions, like loyalty programs, can benefit from gamification. It can expand these programs to help keep your client’s customers happy, engaged, and wanting to come back to purchase more from their brand. In this article, you’ll learn four advanced approaches to incorporating gamification into your client’s loyalty programs.","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/loyalty-program-gamification?utm_source=exacttarget\u0026amp;utm_medium=email\u0026amp;utm_campaign=blog\u0026amp;utm_content=partner_blog-2020-10-27\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification.jpg?v=1603715532\" alt=\"loyalty program gamification\"\u003e\u003c/a\u003e\n\u003cp\u003eCustomer retention solutions, like loyalty programs, can benefit from gamification. It can expand these programs to help keep your client’s customers happy, engaged, and wanting to come back to purchase more from their brand. In this article, you’ll learn four advanced approaches to incorporating gamification into your client’s loyalty programs.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Improve Your Client's Loyalty Program with Gamification","description":"Learn 4 ways to improve your client’s loyalty program with gamification in this article. Increase engagement, retention, and more."},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"3 Essential Content Marketing Trends To Watch In 2022\",\"url\":\"partners/blog/content-marketing-trends\"},{\"title\":\"Friday Inspiration: 9 Visually Compelling Ways to Feature Products\",\"url\":\"partners/blog/feature-products\"},{\"title\":\"8 Conferences to Save Your New Year's Resolution\",\"url\":\"partners/blog/8-conferences-to-help-save-your-new-years-resolution\"},{\"title\":\"Going Deep on a Great Night’s Sleep\",\"url\":\"partners/blog/96839942-going-deep-on-a-great-night-s-sleep\"},{\"title\":\"10 Halloween Graphics to Make Your Client’s Website Spooktacular\",\"url\":\"partners/blog/halloween-graphics\"},{\"title\":\"Simple Tricks to Increase Your Creativity\",\"url\":\"partners/blog/18902495-simple-tricks-to-increase-your-creativity\"},{\"title\":\"10 Sustainable Holiday Gifts For Designers and Developers in 2018\",\"url\":\"partners/blog/gifts-for-designers-2018\"},{\"title\":\"12 New Year’s Resolutions for UX Designers in 2019\",\"url\":\"partners/blog/designers-new-years-resolutions-2019\"},{\"title\":\"7 Beautifully Designed Apps to Inspire You Over the Holidays\",\"url\":\"partners/blog/beautifully-designed-apps\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"10 Beautiful Ecommerce Website Color Schemes\",\"tags\":[\"Web Design Tools and Resources\"],\"handle\":\"93130630-10-beautiful-ecommerce-website-color-schemes\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/website-color-schemes_aa512fdf-91cb-4a30-8fa2-3d2c88d28cf1.jpg?v=1566309308\u0026width=1024\",\"imageAltText\":\"website color schemes\",\"modifiedAt\":\"2019-08-20\"},{\"title\":\"How to Build a Shopify App: The Complete Guide\\n\",\"tags\":[\"Shopify App Development\"],\"handle\":\"how-to-build-a-shopify-app\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/how-to-build-a-shopify-app.jpg?v=1614173396\u0026width=1024\",\"imageAltText\":\"How to build a Shopify app\",\"modifiedAt\":\"2021-02-24\"},{\"title\":\"15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups\",\"tags\":[\"Web Design Tools and Resources\"],\"handle\":\"79940998-15-funny-lorem-ipsum-generators-to-shake-up-your-design-mockups\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/lorem-ipsum-generator.jpg?v=1555505887\u0026width=1024\",\"imageAltText\":\"lorem ipsum generator\",\"modifiedAt\":\"2019-04-17\"},{\"title\":\"20 Memorable Web Design Portfolio Examples to Inspire Your Own Website\",\"tags\":[\"Inspiration \u0026 Creativity\"],\"handle\":\"web-design-portfolio-inspiration\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/web-design-portfolio-inspiration.jpg?v=1503509907\u0026width=1024\",\"imageAltText\":\"Web design portfolio inspiration\",\"modifiedAt\":\"2019-05-01\"},{\"title\":\"Inclusive Design: 12 Ways to Design for Everyone\",\"tags\":[\"Web Design\"],\"handle\":\"inclusive-design\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/inclusive-design.jpg?v=1521725383\u0026width=1024\",\"imageAltText\":\"inclusive design\",\"modifiedAt\":\"2018-03-23\"},{\"title\":\"How to Manipulate Images with the img_url Filter\",\"tags\":[\"Learning Liquid\"],\"handle\":\"img-url-filter\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/img-url-filter.jpg?v=1515074624\u0026width=1024\",\"imageAltText\":\"img url filter\",\"modifiedAt\":\"2018-01-04\"},{\"title\":\"Create a Marketplace in Less than 8 Minutes with Shopify’s Marketplace Kit\",\"tags\":[\"Shopify News\"],\"handle\":\"shopify-marketplace-kit\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/Partner_blog_hero_image.png?format=webp\u0026v=1655890916\u0026width=1024\",\"imageAltText\":\"Shopify Marketplace Kit hero image\",\"modifiedAt\":\"2022-05-13\"},{\"title\":\"Introducing Online Store 2.0: What it Means For Developers\",\"tags\":[\"Shopify News\"],\"handle\":\"shopify-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/shopify-online-store.jpg?v=1624557750\u0026width=1024\",\"imageAltText\":\"shopify online store\",\"modifiedAt\":\"2021-01-29\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0533/2089/articles/loyalty-program-gamification.jpg?v=1727286021","imageAltText":"loyalty program gamification","imageClass":"","modifiedAt":"27 Oct 2020","modifiedAtRaw":"2020-10-27T02:00:00Z"},"metaDescription":"Learn 4 ways to improve your client’s loyalty program with gamification in this article. Increase engagement, retention, and more.","contentHtml":"\n\u003cp\u003eGamification is one of those buzzwords you often hear during brainstorming sessions, but the application of its principles can help keep customers happy and engaged with your client’s brand. That said, when you try to actually incorporate these principles into a business, you’ll quickly realize things aren’t as simple as they seem. The same goes for sophisticated customer retention solutions, such as loyalty programs.\u003c/p\u003e\n\u003cp\u003eOver the years, loyalty programs branched out from simply rewarding purchases with points and coupons, to now being capable of supporting a wider range of features. So when a client approaches you to potentially build their loyalty program from scratch, or improve something they already have, you need to know what options are available. Trust me, there’s so much more to gamified loyalty programs than badges, challenges, and leaderboards.\u0026nbsp;\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-partners-highlight\"\u003e\"There’s so much more to gamified loyalty programs than badges, challenges, and leaderboards.\"\u003c/blockquote\u003e\n\u003cp\u003eIn this article, we’ll showcase four examples of the more advanced approaches to gamification in loyalty programs. They might require some extra development effort on your part, but the results will no doubt add to the overall value of your client’s reward program.\u003c/p\u003e\n\n\u003ch2\u003e1. Prize wheel\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-prize-wheel-infographic.jpg?v=1603715561\" alt=\"loyalty program gamification: prize wheel infographic\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eImage source: \u003ca href=\"https://shanandtoad.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eShan and Toad\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003ePrize wheels are a fun and engaging way to build anticipation among your client’s loyalty program members. The concept is simple: people can spend their points to spin a wheel, and they’ll receive a reward based on which tile the needle stops at. The main appeal of prize wheels is randomness: members will watch the wheel spin in excitement, hoping for the best result.\u003c/p\u003e\n\u003ch3\u003eBenefits\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eGreat for spotlighting other rewards\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003ePrize wheels, by design, dish out a wide range of rewards. For example, you can include bonus points, 10 percent coupons, one-time free shipping or even merch (if your client has some to spare) to function as prizes. However, never ever include empty spaces: landing on a “Better luck next time” tile means that users have lost their entry fee, which is a bad experience for them.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrevent people from sitting on their points\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eSince members can spin the prize wheel repeatedly—as long as members can afford to pay the fee in points—it’s a great feature to entice people to actually spend their loyalty currency, instead of just hoarding it. Constant engagement also prevents your client’s customers from getting bored with the program.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt’s addictive (in a good way)\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eBe sure to put in the legwork design-wise, creating a fluid spin animation that’s satisfying to watch. Don’t forget to throw in some visual flair when the reward is announced, too. Why? So members will keep returning to this feature. Plus, customers are more inclined to buy from your client’s brand, just to earn points, which they can redeem at the wheel.\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-partners-highlight\"\u003e\u003cstrong\u003eYou might also like:\u003c/strong\u003e \u003ca href=\"/nz/partners/blog/gamification-in-business\"\u003eGamification in Business: How to Apply Gaming Principles to Digital Product Design\u003c/a\u003e.\u003c/p\u003e\n\u003ch2\u003e2. Reward calendar\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-jd-williams-home-page.jpg?v=1603715816\" alt=\"loyalty program gamification: JD williams landing page\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eImage source: \u003ca href=\"https://www.jdwilliams.co.uk/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eJD Williams\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eReward calendars are based on the concept of Advent calendars, which are large tables with numbered brackets symbolizing a different day, each holding a piece of chocolate or small toy. This experience is all about eagerly anticipating the small gift waiting for you the next day. The same feeling can be reproduced with an online reward calendar.\u003c/p\u003e\n\u003cp\u003eFirst, implement a carousel-style section inside your client’s loyalty program membership page, where customers are able to scroll through unlocked rewards. Then, assign a different benefit to each day—complete with a colorful card dedicated to explaining the gift. Then sit back, and watch your client’s customers return day after day, just to see what kinds of surprises await.\u003c/p\u003e\n\u003ch3\u003eBenefits\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eYou can create seasonal offers\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003ePreparing a reward for each day is a huge undertaking, both in terms of design and marketing. That’s why it’s best to use the reward calendar feature seasonally, so members don’t get tired of it. Christmas is an example of an ideal time to test your client’s audience’s reaction to this type of loyalty program gamification. Later on you can expand with other seasonal calendars, for example near Black Friday / Cyber Monday or Valentine’s Day.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGain social media virality\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eUnlocking something new in the calendar is a joyous moment, which many members will want to share on social media. This sentiment allows you to use gamification in your client’s marketing, gaining virality on social media. By implementing a share button, you’re not only making the sharing more convenient for participants, but you’re also making it more likely that news of the event will spread thanks to word-of-mouth.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eUtilize surprise and delight\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eUnlike the prize wheel, which draws its strength from interactivity, the reward calendar relies on a marketing strategy called \u003ca href=\"https://www.cmswire.com/digital-marketing/5-successful-surprise-and-delight-marketing-campaigns/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003esurprise and delight\u003c/a\u003e. In short, if you can surprise customers with your client’s rewards, they’ll become more emotionally attached to your client's brand (and the program itself), which builds loyalty.\u003c/p\u003e\n\u003cblockquote class=\"border-l-2 pl-4 font-aktivgroteskextended text-xl font-medium tracking-tight my-12 [\u0026amp;_p]:mb-4 [\u0026amp;_cite]:font-aktivgroteskextended [\u0026amp;_cite]:text-sm [\u0026amp;_cite]:not-italic [\u0026amp;_cite]:font-medium [\u0026amp;_cite]:tracking-[-0.0175rem] [\u0026amp;_footer]:mt-4 [\u0026amp;_cite::before]:content-[\u0026quot;–\u0026quot;] [\u0026amp;_cite::before]:mr-1 border-partners-highlight\"\u003e\"In short, if you can surprise customers with your client’s rewards, they’ll become more emotionally attached to your client's brand (and the program itself), which builds loyalty.\"\u003c/blockquote\u003e\n\u003ch2\u003e3. Prize machines\u003c/h2\u003e\n\u003cfigure\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-prize-machines.jpg?v=1603715868\" alt=\"loyalty program gamification: a prize machine\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eImage source: \u003ca href=\"https://otakumode.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eTokyo Otaku Mode\u003c/a\u003e.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eAn actual prize game is probably the most complicated, yet most promising feature for a loyalty program using gamification. Think about the fun little attractions you find in arcades—such as the infamous claw game—and digitize them. Alternatively, you can implement one from a third-party software vendor, then integrate your client’s loyalty program rewards into the mix.\u003c/p\u003e\n\u003ch3\u003eBenefits\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe ticket is a new reward\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eEach game play should cost a ticket, but because there’s a chance that members may lose the game, you shouldn’t allow the direct purchase of the tickets to avoid creating a negative experience. Instead, offer tickets as “freebies” with each purchase, give them to your client’s customers during promotional events, or let people win them from the prize wheel or reward calendar.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eDaily engagement\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eIf you want to increase the frequency at which your client’s customers visit the loyalty program, consider offering entry tickets for the prize machine as a daily login reward. Implementing a tracking feature for this shouldn’t be more difficult than adding a badge, for example, but doing so delivers your clients a far higher engagement rate for the gamified loyalty program.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eYou can showcase a unique selling point\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eVery few brands can say that their reward program has a prize machine in it. Developing one for your client is a huge selling point, and it’s a great feature your client can highlight in their marketing emails. And remember: this requires a lot of development time up front, but later on, you can use the template for future clients as well.\u0026nbsp;\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-partners-highlight\"\u003e\u003cstrong\u003eYou might also like:\u003c/strong\u003e \u003ca href=\"/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales\"\u003e6 Examples of Retail Gamification to Boost Engagement and Sales\u003c/a\u003e.\u003c/p\u003e\n\u003ch2\u003e4. Gamified quizzes\u003c/h2\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-person-taking-quiz-on-phone.jpg?v=1603715943\" alt=\"loyalty program gamification: woman doing a quiz on her phone with a tea in the background\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eQuizzes, tests, and surveys help you learn a lot about a customer’s product preferences, lifestyle, and favorite brands. However, a loyalty program has to offer benefits. Otherwise, customers won’t spend time filling out surveys. As for gamification, it’s essential to design quizzes so interacting with them feels like a game and not a chore. Here are some quiz options.\u003c/p\u003e\n\u003cdiv data-partners-signup=\"service_partner\"\u003e\u003c/div\u003e\n\u003ch3\u003eVisual quizzes\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-visual-quizzes-1.jpg?v=1603715998\" alt=\"loyalty program gamification: visual quiz on a phone\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eThe first—and probably most common—way to gamify a quiz is to ask a question, and then use two, four, or six images as answers—preferably with a tagline to make the concept clearer. This is most suitable when you’re looking to learn about a member’s lifestyle or personality.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eTinder-like quizzes\u003c/h3\u003e\n\u003cp\u003eA more advanced (but also more engaging) type of gamified quiz uses Tinder-like “swipe” elements. This type of quiz works really well for gathering data on product preferences: you present a product image to the user, and they swipe left or right, depending on whether they like it or not. It’s easy and quick, so your client can gather more insight about their customers in a short amount of time.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eNet Promoter Score (NPS) surveys\u003c/h3\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/loyalty-program-gamification-net-promoter-score.jpg?v=1603717222\" alt=\"loyalty program gamification: net promoter score\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eLast but not least, there are the classic \u003ca href=\"https://www.netpromoter.com/know/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eNPS\u003c/a\u003e surveys, which are ideal for gathering information that is quantifiable. To build an NPS survey, create sliders, which members can adjust to give their answers. For even better results, make sure the answer displayed above the slider changes depending on the slider’s current position so that your client’s customers can better gauge their responses.\u0026nbsp;\u003c/p\u003e\n\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-partners-highlight\"\u003e\u003cstrong\u003eYou might also like:\u003c/strong\u003e \u003ca href=\"/nz/retail/why-retailers-should-consider-gamification-to-boost-engagement\"\u003eWhy Retailers Should Consider Gamification to Boost Engagement\u003c/a\u003e.\u003c/p\u003e\n\u003ch2\u003eGame on!\u003c/h2\u003e\n\u003cp\u003eSeeing the various ways loyalty programs fit right in with gamification can spark your imagination, and we hope this article has been a great start. Creativity is the bedrock of gamification, so if you want to add real value to your client’s loyalty program, make sure to come up with something fun, engaging, and above all, useful for them.\u0026nbsp;\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-partners-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/partners/blog/content-marketing-trends\"\u003e3 Essential Content Marketing Trends To Watch In 2022\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/partners/blog/feature-products\"\u003eFriday Inspiration: 9 Visually Compelling Ways to Feature Products\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/partners/blog/8-conferences-to-help-save-your-new-years-resolution\"\u003e8 Conferences to Save Your New Year's Resolution\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/partners/blog/96839942-going-deep-on-a-great-night-s-sleep\"\u003eGoing Deep on a Great Night’s Sleep\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/partners/blog/halloween-graphics\"\u003e10 Halloween Graphics to Make Your Client’s Website Spooktacular\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/partners/blog/18902495-simple-tricks-to-increase-your-creativity\"\u003eSimple Tricks to Increase Your Creativity\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/partners/blog/gifts-for-designers-2018\"\u003e10 Sustainable Holiday Gifts For Designers and Developers in 2018\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/partners/blog/designers-new-years-resolutions-2019\"\u003e12 New Year’s Resolutions for UX Designers in 2019\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/partners/blog/beautifully-designed-apps\"\u003e7 Beautifully Designed Apps to Inspire You Over the Holidays\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cp class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-partners-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\"\u003e\u003cstrong\u003eHave you seen any other great ideas for loyalty program gamification?\u003c/strong\u003e If so, let us know in the comments below.\u0026nbsp;\u003c/p\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"partners","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2ecdaa09da44408d3c2a2b9cba3a2c07.png?originalWidth=1005\u0026originalHeight=1288"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/8262a99b5702f964162106b94a23ad2d.png?originalWidth=1005\u0026originalHeight=1288"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/16db235a9390238e6f9b8fd2a5c29680.png?originalWidth=1005\u0026originalHeight=1288"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}}},"shareImage":"https://cdn.shopify.com/s/files/1/0533/2089/articles/loyalty-program-gamification.jpg?v=1727286021","availableRegions":["en-NZ","en-ca","en-gb","en-au","en-id","en-nz","en-za","en-ng","en-ph","en-sg","en-hk","en-ie","en-my"],"popularArticles":[{"title":"10 Beautiful Ecommerce Website Color Schemes","tags":["Web Design Tools and Resources"],"handle":"93130630-10-beautiful-ecommerce-website-color-schemes","imageUrl":"https://cdn.shopify.com/s/files/1/0533/2089/files/website-color-schemes_aa512fdf-91cb-4a30-8fa2-3d2c88d28cf1.jpg?v=1566309308\u0026width=1024","imageAltText":"website color schemes","modifiedAt":"2019-08-20"},{"title":"How to Build a Shopify App: The Complete Guide\n","tags":["Shopify App Development"],"handle":"how-to-build-a-shopify-app","imageUrl":"https://cdn.shopify.com/s/files/1/0533/2089/files/how-to-build-a-shopify-app.jpg?v=1614173396\u0026width=1024","imageAltText":"How to build a Shopify app","modifiedAt":"2021-02-24"},{"title":"15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups","tags":["Web Design Tools and 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