CINXE.COM

<!DOCTYPE html><html lang="en-NZ"><head><title>6 Examples of Retail Gamification to Boost Engagement and Sales (2023) - Shopify New Zealand</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="Retail gamification is a fun and engaging way to build brand awareness and boost sales. Read on for real-life examples to help you get started."/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="6 Examples of Retail Gamification to Boost Engagement and Sales (2023) - Shopify New Zealand"/><meta property="og:description" content="Retail gamification is a fun and engaging way to build brand awareness and boost sales. Read on for real-life examples to help you get started."/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434"/><meta property="twitter:image" content="https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434"/><meta property="og:url" content="https://www.shopify.com/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:site" content="Shopify"/><meta property="twitter:account_id" content="17136315"/><meta property="twitter:title" content="6 Examples of Retail Gamification to Boost Engagement and Sales (2023) - Shopify New Zealand"/><meta property="twitter:description" content="Retail gamification is a fun and engaging way to build brand awareness and boost sales. Read on for real-life examples to help you get started."/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/brochureV2-BYGn9kt8.css"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--regular.woff2"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--medium.woff2"/><link rel="preload" as="font" crossorigin="anonymous" type="font/woff2" href="https://cdn.shopify.com/static/fonts/ShopifySans--bold.woff2"/><link rel="stylesheet" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-DaLkAq42.css"/><link rel="icon" href="https://cdn.shopify.com/shopifycloud/web/assets/v1/favicon-default-6cbad9de243dbae3.ico" type="image/x-icon"/><link rel="apple-touch-icon" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="120x120" href="https://cdn.shopify.com/b/shopify-brochure2-assets/c97c60ca19c64a8b5378d9f9e971f7bd.png"/><link rel="apple-touch-icon" sizes="114x114" href="https://cdn.shopify.com/b/shopify-brochure2-assets/b13486e5693b246af63c66ab047a6b6b.png"/><link rel="apple-touch-icon" sizes="72x72" href="https://cdn.shopify.com/b/shopify-brochure2-assets/8734d76c98437c8ae8a628bbeed3750a.png"/><link rel="apple-touch-icon" sizes="57x57" href="https://cdn.shopify.com/b/shopify-brochure2-assets/193f18e4855704ef1716dc0cd750c1ee.png"/><link rel="canonical" href="https://www.shopify.com/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"/><link href="https://cdn.shopify.com" rel="preconnect"/><link href="https://gtm.shopify.com" rel="preconnect"/><link href="https://www.googletagmanager.com" rel="preconnect"/><link href="https://www.shopify.com/au/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" hrefLang="en-AU" rel="alternate"/><link href="https://www.shopify.com/ca/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" hrefLang="en-CA" rel="alternate"/><link href="https://www.shopify.com/hk-en/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" hrefLang="en-HK" rel="alternate"/><link href="https://www.shopify.com/in/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" hrefLang="en-IN" rel="alternate"/><link href="https://www.shopify.com/id/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" hrefLang="en-ID" rel="alternate"/><link href="https://www.shopify.com/ie/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" hrefLang="en-IE" rel="alternate"/><link href="https://www.shopify.com/my/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" hrefLang="en-MY" rel="alternate"/><link href="https://www.shopify.com/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" hrefLang="en-NZ" rel="alternate"/><link href="https://www.shopify.com/ng/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" hrefLang="en-NG" rel="alternate"/><link href="https://www.shopify.com/ph/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" hrefLang="en-PH" rel="alternate"/><link href="https://www.shopify.com/sg/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" hrefLang="en-SG" rel="alternate"/><link href="https://www.shopify.com/za/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" hrefLang="en-ZA" rel="alternate"/><link href="https://www.shopify.com/uk/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" hrefLang="en-GB" rel="alternate"/><link href="https://www.shopify.com/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" hrefLang="en" rel="alternate"/></head><body class="overscroll-y-none"><div class="absolute top-2 left-2 z-[100] pointer-events-none"><a href="#main" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled transition-transform duration-300 translate-y-[-200%] motion-reduce:transition-none focus:translate-y-0" data-component-name="button" data-mode="dark" target="">Skip to Content</a></div><div class="relative"><header class="font-shopifysans absolute h-full w-full pointer-events-none z-50" data-component-name="global-nav" data-viewable-component="true" data-has-secondary-navigation="true"><div class="after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 w-full z-50 after:bg-white text-black after:opacity-100 -top-global-header pointer-events-auto sticky"><div class="h-global-header px-margin xl:px-auto-xl flex items-center z-20 relative"><div class="lg:w-[125px] mr-12 w-[98px] shrink-0"><a href="/nz/" data-component-name="logo-home"><svg viewBox="0 0 608 173.7" role="img" aria-label="Shopify"><title>Shopify</title><path fill="#95BF47" d="M130.7 32.9c-.1-.9-.9-1.3-1.5-1.4-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8-2.9-.7-3.7-.5c0 0-1.9.6-5.1 1.6-.5-1.7-1.3-3.8-2.4-5.9-3.6-6.9-8.8-10.5-15.2-10.5-.4 0-.9 0-1.3.1-.2-.2-.4-.4-.6-.7-2.8-3-6.3-4.4-10.5-4.3-8.2.2-16.3 6.1-23 16.7-4.7 7.4-8.2 16.7-9.2 23.9-9.4 2.9-16 4.9-16.1 5-4.7 1.5-4.9 1.6-5.5 6.1C12.4 55.3 0 151.4 0 151.4l104.1 18 45.1-11.2S130.8 33.7 130.7 32.9zm-39.2-9.7c-2.4.7-5.1 1.6-8.1 2.5-.1-4.1-.6-9.9-2.5-14.9 6.3 1.2 9.3 8.2 10.6 12.4zM78 27.4c-5.5 1.7-11.4 3.5-17.4 5.4 1.7-6.4 4.9-12.8 8.8-17 1.5-1.6 3.5-3.3 5.9-4.3 2.3 4.7 2.7 11.4 2.7 15.9zM66.8 5.8c1.9 0 3.5.4 4.9 1.3-2.2 1.1-4.4 2.8-6.4 5-5.2 5.6-9.2 14.2-10.8 22.6-5 1.5-9.8 3-14.3 4.4 3-13.2 14-32.9 26.6-33.3z"></path><path fill="#5E8E3E" d="M129.2 31.5c-.6-.1-12.6-.2-12.6-.2s-10.1-9.8-11.1-10.8c-.4-.4-.9-.6-1.4-.6v149.5l45.1-11.2S130.8 33.8 130.7 32.9c-.2-.9-.9-1.3-1.5-1.4z"></path><path fill="#FFF" d="M79.1 54.7l-5.2 19.6s-5.8-2.7-12.8-2.2c-10.2.6-10.3 7-10.2 8.7.6 8.8 23.6 10.7 24.9 31.2 1 16.2-8.6 27.2-22.4 28.1-16.6 1-25.7-8.7-25.7-8.7l3.5-14.9s9.2 6.9 16.5 6.5c4.8-.3 6.5-4.2 6.3-7-.7-11.4-19.5-10.8-20.7-29.5-1-15.8 9.4-31.8 32.3-33.3 9-.8 13.5 1.5 13.5 1.5z"></path><path d="M210.3 96.5c-5.2-2.8-7.9-5.2-7.9-8.5 0-4.2 3.7-6.9 9.6-6.9 6.8 0 12.8 2.8 12.8 2.8l4.8-14.6s-4.4-3.4-17.3-3.4c-18 0-30.5 10.3-30.5 24.8 0 8.2 5.8 14.5 13.6 19 6.3 3.6 8.5 6.1 8.5 9.9 0 3.9-3.1 7-9 7-8.7 0-16.9-4.5-16.9-4.5l-5.1 14.6s7.6 5.1 20.3 5.1c18.5 0 31.8-9.1 31.8-25.5.1-8.9-6.6-15.2-14.7-19.8zm73.8-30.8c-9.1 0-16.3 4.3-21.8 10.9l-.3-.1 7.9-41.4h-20.6l-20 105.3h20.6l6.9-36c2.7-13.6 9.7-22 16.3-22 4.6 0 6.4 3.1 6.4 7.6 0 2.8-.3 6.3-.9 9.1l-7.8 41.2h20.6l8.1-42.6c.9-4.5 1.5-9.9 1.5-13.4 0-11.5-6.2-18.6-16.9-18.6zm63.5 0c-24.8 0-41.2 22.4-41.2 47.4 0 16 9.9 28.8 28.4 28.8 24.3 0 40.8-21.8 40.8-47.4-.1-14.7-8.8-28.8-28-28.8zm-10.2 60.4c-7 0-10-6-10-13.4 0-11.8 6.1-31.1 17.3-31.1 7.3 0 9.7 6.3 9.7 12.4 0 12.7-6.1 32.1-17 32.1zm90.8-60.4c-13.9 0-21.8 12.2-21.8 12.2h-.3l1.2-11.1h-18.2c-.9 7.5-2.5 18.8-4.2 27.3l-14.3 75.4h20.6l5.7-30.5h.4s4.2 2.7 12.1 2.7c24.2 0 40-24.8 40-49.9.1-13.7-6.1-26.1-21.2-26.1zm-19.7 60.7c-5.4 0-8.5-3-8.5-3l3.4-19.3c2.4-12.8 9.1-21.4 16.3-21.4 6.3 0 8.2 5.8 8.2 11.4 0 13.3-7.9 32.3-19.4 32.3zm70.4-90.2c-6.6 0-11.8 5.2-11.8 12 0 6.1 3.9 10.3 9.7 10.3h.3c6.4 0 12-4.3 12.1-12 0-6-4-10.3-10.3-10.3zm-28.8 104.2h20.6l14-73h-20.8zm87-73.2h-14.3l.7-3.4c1.2-7 5.4-13.3 12.2-13.3 3.7 0 6.6 1 6.6 1l4-16.1s-3.6-1.8-11.2-1.8c-7.3 0-14.6 2.1-20.2 6.9-7 6-10.3 14.6-12 23.3l-.6 3.4h-9.6l-3 15.5h9.6l-10.9 57.7H509l10.9-57.7h14.2l3-15.5zm49.6.2s-12.9 32.5-18.7 50.2h-.3c-.4-5.7-5.1-50.2-5.1-50.2H541l12.4 67.1c.3 1.5.1 2.4-.4 3.4-2.4 4.6-6.4 9.1-11.2 12.4-3.9 2.8-8.2 4.6-11.7 5.8l5.7 17.5c4.2-.9 12.8-4.3 20.2-11.2 9.4-8.8 18.1-22.4 27-40.9l25.2-54.1h-21.5z"></path></svg></a></div><nav class="lg:flex hidden h-full" aria-label="Main" itemscope="" itemType="https://schema.org/SiteNavigationElement" data-click-outside="dismiss" data-component-name="desktop-main-navigation" data-viewable-component="true"><ul class="flex h-full"><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Solutions-toggle-open" aria-controls="SolutionsDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Solutions</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="SolutionsDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Start" class="font-bold text-t7 inline-block">Start</span></div><ul class="pb-2" aria-labelledby="subNavItem-Start"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/start"><div class="text-base font-medium"><span class="inline-block arrow-animation">Start your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Create your website<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Online store editor</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/" aria-label="External source: Customize your store . Store themes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Customize your store<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Store themes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/" aria-label="External source: Find business apps . Shopify app store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Find business apps<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify app store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Own your site domain<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domains & hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Explore free business tools<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="font-bold text-t7 inline-block">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Check out customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">World-class checkout</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/nz/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/nz/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/nz/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nz/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/nz/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . Your source for recent updates"><div class="text-base font-medium"><span class="inline-block arrow-animation">Changelog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Your source for recent updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 40.25C9.86852 40.25 1.25 31.6315 1.25 21C1.25 10.3685 9.86852 1.75 20.5 1.75C31.1315 1.75 39.75 10.3685 39.75 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M25 22L16 22" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M20 25L16 25" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M16 17C16 16.4477 16.4477 16 17 16H24C24.5523 16 25 16.4477 25 17V18C25 18.5523 24.5523 19 24 19H17C16.4477 19 16 18.5523 16 18V17Z" stroke="currentColor" stroke-width="1.5"></path><rect x="13" y="13" width="15" height="15" rx="2" stroke="currentColor" stroke-width="1.5"></rect></g><defs><clipPath id="clip0_213_1927"><rect width="40.5" height="40.5" fill="white" transform="translate(0.25 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/nz/editions/summer2024"><div class="text-base font-medium"><span class="inline-block arrow-animation">Summer ’24 Edition<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">The latest 100+ product updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_2183)"><path d="M40 21C40 31.6315 31.3815 40.25 20.75 40.25C10.1185 40.25 1.5 31.6315 1.5 21C1.5 10.3685 10.1185 1.75 20.75 1.75C31.3815 1.75 40 10.3685 40 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M27 21L18 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M22 24L18 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M18 16C18 15.4477 18.4477 15 19 15H26C26.5523 15 27 15.4477 27 16V17C27 17.5523 26.5523 18 26 18H19C18.4477 18 18 17.5523 18 17V16Z" stroke="currentColor" stroke-width="1.5"></path><path d="M15 14C15 12.8954 15.8954 12 17 12H28C29.1046 12 30 12.8954 30 14V25C30 26.1046 29.1046 27 28 27H17C15.8954 27 15 26.1046 15 25V14Z" stroke="currentColor" stroke-width="1.5"></path><path d="M14 16V16C12.8954 16 12 16.8954 12 18V28C12 29.1046 12.8954 30 14 30H24.5C25.6046 30 26.5 29.1046 26.5 28V28" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_2183"><rect width="40.5" height="40.5" fill="white" transform="translate(0.5 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/editions/all"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Archive of past Shopify Editions</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="42" height="42" viewBox="0 0 42 42" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M40.25 21C40.25 31.6315 31.6315 40.25 21 40.25C10.3685 40.25 1.75 31.6315 1.75 21C1.75 10.3685 10.3685 1.75 21 1.75C31.6315 1.75 40.25 10.3685 40.25 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M17.341 24.6079L18.8363 26.9574" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9609 14.7523C28.2811 15.4085 29.324 16.6069 29.7356 18.1429C30.1472 19.679 29.8432 21.2382 29.028 22.4667" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9769 20.7052C27.2556 20.1447 27.3388 19.4842 27.164 18.832C26.9893 18.1799 26.587 17.6495 26.0654 17.3034" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M14.5357 20.5604C14.4233 20.1409 14.5945 19.6968 14.9595 19.4613L21.4187 15.2941C21.9885 14.9265 22.7512 15.2206 22.9267 15.8756L24.9726 23.5109C25.1481 24.1659 24.6346 24.802 23.9574 24.7685L16.2799 24.3892C15.8461 24.3678 15.4758 24.0688 15.3633 23.6493L14.5357 20.5604Z" stroke="currentColor" stroke-width="1.5"></path><path d="M12.0335 21.5081L12.7226 24.0796" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.com/news" aria-label="External source: Newsroom . All company news and press releases"><div class="text-base font-medium"><span class="inline-block arrow-animation">Newsroom<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">All company news and press releases</div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/nz/login?ui_locales=en-NZ" data-component-name="login">Log in</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=en&locale=en-NZ&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fretail%2F6-examples-of-retail-gamification-to-boost-engagement-and-sales&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Start free trial</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=en&locale=en-NZ&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fretail%2F6-examples-of-retail-gamification-to-boost-engagement-and-sales&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="External source: Start free trial">Start free trial</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a class="absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 opacity-0 pointer-events-none" href="/nz/" data-component-name="logo-home"><svg viewBox="0 0 32 36" role="img" aria-labelledby="ShoppingBagOnlyLogoTitle" class="w-8 h-9"><title id="ShoppingBagOnlyLogoTitle">Shopify</title><path fill="#95BF47" d="M27.1851 6.83166C27.1598 6.65519 27.0079 6.55435 26.8813 6.55435C26.7548 6.55435 24.2489 6.50393 24.2489 6.50393C24.2489 6.50393 22.148 4.48717 21.9455 4.26028C21.743 4.0586 21.338 4.10902 21.1861 4.15944C21.1861 4.15944 20.7812 4.28549 20.123 4.48717C20.0218 4.13423 19.8446 3.70567 19.6168 3.2519C18.8828 1.84016 17.769 1.08387 16.4528 1.08387C16.3516 1.08387 16.2756 1.08387 16.1744 1.10908C16.1237 1.05866 16.0984 1.00824 16.0478 0.983034C15.4656 0.378004 14.7316 0.0754894 13.8457 0.100699C12.1498 0.151118 10.4539 1.38639 9.0617 3.55441C8.09984 5.0922 7.36579 7.00813 7.13798 8.49549C5.18896 9.10052 3.82211 9.52908 3.77149 9.52908C2.78432 9.8316 2.75901 9.85681 2.63245 10.7896C2.58182 11.4954 0 31.3858 0 31.3858L21.6671 35.1168L31.0578 32.7975C31.0325 32.7975 27.2104 7.00813 27.1851 6.83166ZM19.0346 4.8401C18.5284 4.99136 17.9715 5.16783 17.364 5.3695C17.364 4.51238 17.2375 3.30232 16.8578 2.29393C18.1487 2.49561 18.7815 3.95777 19.0346 4.8401ZM16.225 5.69723C15.086 6.05016 13.8457 6.42831 12.6054 6.80645C12.9597 5.47034 13.6179 4.15944 14.4278 3.27711C14.7316 2.94938 15.1619 2.59645 15.6428 2.39477C16.1491 3.37794 16.2503 4.76447 16.225 5.69723ZM13.8963 1.23513C14.3013 1.23513 14.6303 1.31076 14.9088 1.51244C14.4532 1.73932 13.9975 2.09226 13.5925 2.54603C12.5041 3.70567 11.6688 5.49555 11.3398 7.23501C10.302 7.56274 9.2895 7.86525 8.37827 8.14256C8.98576 5.39471 11.2892 1.31076 13.8963 1.23513Z"></path><path fill="#5E8E3E" d="M26.8814 6.55452C26.7548 6.55452 24.2489 6.5041 24.2489 6.5041C24.2489 6.5041 22.148 4.48733 21.9455 4.26045C21.8696 4.18482 21.7684 4.1344 21.6671 4.1344V35.117L31.0579 32.7977C31.0579 32.7977 27.2358 7.00829 27.2104 6.83183C27.1598 6.65536 27.0079 6.55452 26.8814 6.55452Z"></path><path fill="white" d="M16.4528 11.3696L15.3644 15.4283C15.3644 15.4283 14.1494 14.8737 12.7066 14.9745C10.5804 15.1006 10.5804 16.4367 10.5804 16.7644C10.707 18.5795 15.4909 18.9828 15.7694 23.2433C15.9719 26.5961 13.9975 28.8902 11.112 29.0667C7.66952 29.2432 5.77112 27.2264 5.77112 27.2264L6.50517 24.1256C6.50517 24.1256 8.42888 25.5625 9.9476 25.4617C10.9348 25.4113 11.3144 24.5794 11.2638 24.0248C11.112 21.6551 7.2139 21.8063 6.96078 17.8988C6.75829 14.6216 8.90981 11.3191 13.6685 11.0166C15.5162 10.8906 16.4528 11.3696 16.4528 11.3696Z"></path></svg></a><nav aria-label="Secondary" class="hidden lg:block h-full transition-transform will-change-transform duration-200 translate-x-0" data-click-outside="dismiss"><ul class="flex items-center gap-x-8 h-full"><li class="relative flex flex-col items-center h-full border-black/30"><a href="/nz/retail" class="font-bold flex items-center h-full hover:underline outline-4 outline-state-focus focus-visible:outline">Blog</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/nz/retail/topics/inventory-management" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Manage Inventory</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/nz/retail/topics/open-a-retail-store" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Open Store</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><a href="/nz/retail/latest" class="flex items-center h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1">Latest</a></li><li class="relative flex flex-col items-center h-full after:absolute after:w-full after:h-[3px] after:bottom-0 hover:underline after:hidden after:bg-black"><button type="button" aria-expanded="false" aria-haspopup="true" aria-controls="id_More_3" class="h-full outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="1"><span class="flex items-center">More<svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="64" width="64" class="rotate-180 shrink-0 w-5 h-7 ml-2"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></span></button><div id="id_More_3" class="absolute top-[80px] duration-500 left-0 rounded-lg transition-all box-content opacity-0 -translate-y-6 pointer-events-none w-[256px] bg-white text-black shadow-light"><ul class="p-4 w-[224px] box-content"><li class="py-3 px-4 rounded-lg"><a href="/nz/retail/topics/profitability" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Profitability</a></li><li class="py-3 px-4 rounded-lg"><a href="/nz/retail/topics/payments-checkout" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Payments & Checkout</a></li><li class="py-3 px-4 rounded-lg"><a href="/nz/retail/topics/merchandising-store-layout" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Merchandising & Store Layout</a></li><li class="py-3 px-4 rounded-lg"><a href="/nz/retail/topics/store-management" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Store Management</a></li><li class="py-3 px-4 rounded-lg"><a href="/nz/retail/topics/marketing" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">Marketing</a></li><li class="py-3 px-4 rounded-lg"><a href="/nz/retail/topics" class="hover:underline outline-state-focus outline-4 focus-visible:outline" data-secondary-nav-tier="2">See All topics</a></li></ul></div></li></ul></nav><div class="hidden lg:block ml-auto"><div class="hidden lg:flex flex-row items-center text-base cursor-pointer blog-navbar-navigation">Search<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="mb-6 lg:mb-0 lg:absolute lg:bottom-0 lg:left-0 w-full z-50 bg-white lg:hidden"><div class="lg:container lg:h-[71px] flex items-center"><div class="flex flex-row items-center text-base relative w-full border-b border-[#ccc]"><form method="get" action="/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" class="flex lg:block w-full -mt-4 lg:mt-0" novalidate="" data-component-extra-search-value=""><input class="outline-0 text-base relative z-20 bg-transparent w-full lg:placeholder:text-transparent py-2 placeholder-shade-50" type="text" name="header-search" autoComplete="off" placeholder="Search" value=""/><button class="lg:hidden p-6 -mr-6" aria-label="Search icon"><svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></button></form><div class="hidden lg:flex absolute z-10 top-1/2 left-0 -translate-y-1/2 flex-row items-center text-base text-shade-50">Type something you're looking for<svg viewBox="0 0 20 20" class="w-4 h-4 ml-2"><path fill-rule="evenodd" d="M12.323 13.383a5.5 5.5 0 1 1 1.06-1.06l2.897 2.897a.75.75 0 1 1-1.06 1.06l-2.897-2.897Zm.677-4.383a4 4 0 1 1-8 0 4 4 0 0 1 8 0Z"></path></svg></div><div class="hidden lg:block p-2 cursor-pointer ml-auto"><svg viewBox="0 0 20 20" class="size-5"><path d="M12.72 13.78a.75.75 0 1 0 1.06-1.06l-2.72-2.72 2.72-2.72a.75.75 0 0 0-1.06-1.06l-2.72 2.72-2.72-2.72a.75.75 0 0 0-1.06 1.06l2.72 2.72-2.72 2.72a.75.75 0 1 0 1.06 1.06l2.72-2.72 2.72 2.72Z"></path></svg></div></div></div></div></div><div class="pl-8 app-signup-links transform-opacity duration-200 relative before:h-[22px] before:bg-shade-30 before:w-[1px] before:absolute before:left-0 before:top-[1/2] before:translate-[-1/2] opacity-0 lg:hidden"><a href="/nz/login?ui_locales=en-NZ" class="whitespace-nowrap">Log in</a><div data-component-name="button-group" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-2 justify-start"><a href="https://accounts.shopify.com/store-create?language=en&locale=en-NZ&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fretail%2F6-examples-of-retail-gamification-to-boost-engagement-and-sales&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Start free trial</a></div></div></div></div></div></div><svg class="sr-only" aria-hidden="true"><defs><linearGradient id="start_svg__a" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="manage_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#1CD9D9"></stop><stop offset="1" stop-color="#70D50E"></stop></linearGradient><linearGradient id="market_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#EA4EF2"></stop><stop offset="1" stop-color="#29C9FF"></stop></linearGradient><linearGradient id="start_svg__b" x1="4" y1="2.5" x2="37.5" y2="36" gradientUnits="userSpaceOnUse"><stop stop-color="#00E392"></stop><stop offset="1" stop-color="#00B4CD"></stop></linearGradient><linearGradient id="sell_svg__a" x1="1" y1="1" x2="39" y2="39" gradientUnits="userSpaceOnUse"><stop stop-color="#33EDE2"></stop><stop offset="1" stop-color="#6754FF"></stop></linearGradient><clipPath id="white_circle_svg__a"><path fill="#fff" d="M0 0h40v40H0z"></path></clipPath><linearGradient id="paint0_linear_1_569" x1="6.12412" y1="7.32529" x2="16.6923" y2="17.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint1_linear_1_569" x1="18.4621" y1="6.91041" x2="12.5203" y2="17.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_589" x1="7.59808" y1="8.96" x2="28.4853" y2="30.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint1_linear_41_589" x1="18.4622" y1="6.91041" x2="12.7852" y2="12.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_568" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white" stop-opacity="0"></stop></linearGradient><radialGradient id="paint1_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-96.3402) scale(54.3323 72.1138)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_568" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-15.5615) scale(82.0061 39.4114)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_568" x1="15.1241" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_568" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_612" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_612" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_612" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_612" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_1_651" x1="85.4375" y1="44" x2="-160.562" y2="-57" gradientUnits="userSpaceOnUse"><stop stop-color="white"></stop><stop offset="0.829504" stop-color="white"></stop></linearGradient><radialGradient id="paint1_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(73.4375 49) rotate(-99.5942) scale(44.6242 90.7846)"><stop stop-color="#3C00BB" stop-opacity="0.72"></stop><stop offset="1" stop-color="white" stop-opacity="0"></stop></radialGradient><radialGradient id="paint2_radial_1_651" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(107.438 44) rotate(-47.641) scale(98.7905 47.4778)"><stop stop-color="#423EFF" stop-opacity="0.6"></stop><stop offset="0.754349" stop-color="#12C06D" stop-opacity="0"></stop></radialGradient><linearGradient id="paint3_linear_1_651" x1="15.1242" y1="17.3253" x2="25.6923" y2="27.7506" gradientUnits="userSpaceOnUse"><stop offset="0.161933" stop-color="#27293B"></stop><stop offset="0.760531" stop-color="#27293B"></stop></linearGradient><linearGradient id="paint4_linear_1_651" x1="27.4621" y1="16.9104" x2="21.5203" y2="27.2518" gradientUnits="userSpaceOnUse"><stop stop-color="#27293B"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_588" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_588" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_588" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_588" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_625" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_625" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_625" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_625" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient><linearGradient id="paint0_linear_41_662" x1="-59.2497" y1="-1.6632e-07" x2="-32.4337" y2="99.4491" gradientUnits="userSpaceOnUse"><stop offset="0.000294443" stop-color="#15161B"></stop><stop offset="0.606057" stop-color="#1C1F31"></stop></linearGradient><radialGradient id="paint1_radial_41_662" cx="0" cy="0" r="1" gradientUnits="userSpaceOnUse" gradientTransform="translate(146.438 64) rotate(-172.051) scale(224.154 105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none"><div class="fixed top-0 left-0 h-[6px] z-50 bg-retail-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="6-examples-of-retail-gamification-to-boost-engagem" data-viewable-component="true" data-mode="light"><div class="bg-retail-bannerBg overflow-hidden relative"><div class="container py-20 tablet:py-12 px-6 tablet:px-[85px] desktop:px-[200px]"><p class="richtext text-center uppercase font-aktivgroteskextended mb-2 text-t5 font-medium tablet:text-3xl">Unify online and in-person sales today.</p><p class="richtext text-center text-body-sm mb-6 font-normal">Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.</p><div class="flex flex-col space-y-4 text-center tablet:block tablet:space-y-0 tablet:space-x-4"><a href="https://accounts.shopify.com/store-create?language=en&locale=en-NZ&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fretail%2F6-examples-of-retail-gamification-to-boost-engagement-and-sales&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-white text-base" data-component-name="button" target="">Start free trial</a><a href="/nzpos/request-info?itcat=retailblog&itterm=hero_cta_talk_to_sales" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled text-base" data-component-name="button" data-mode="light" target="">Talk to sales</a></div><div class="absolute overflow-hidden rounded-[7px] desktop:rounded-[16px] w-[90px] tablet-xl:w-[136px] desktop:w-[175px] desktop:h-[187px] left-[-10px] desktop:left-[80px] bottom-0 tablet-xl:bottom-[-48px]"><picture data-component-name="image"><img alt="" src="https://cdn.shopify.com/b/shopify-brochure2-assets/e03803c72bfcb9c3ef83f877bc5d56f2.png?originalWidth=450&originalHeight=570"/></picture></div><div class="absolute overflow-hidden rounded-[7px] desktop:rounded-[16px] w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[60px] tablet-xl:h-[140px] desktop:h-[180px] right-[19px] tablet-xl:right-[-20px] desktop:right-[70px] top-[-12px] tablet-xl:top-[-30px] desktop:top-[-40px]"><picture data-component-name="image"><img alt="" src="https://cdn.shopify.com/b/shopify-brochure2-assets/4ad7ff56021b4164eb6a3ba53600f180.png?originalWidth=660&originalHeight=670"/></picture></div><div class="absolute overflow-hidden rounded-[7px] desktop:rounded-[16px] w-[90px] tablet-xl:w-[136px] desktop:w-[175px] desktop:h-[187px] bottom-[65px] tablet-xl:bottom-[-50px] desktop:bottom-[-50px] right-[-32px] tablet-xl:right-[-70px] desktop:right-[-30px]"><picture data-component-name="image"><img alt="" src="https://cdn.shopify.com/b/shopify-brochure2-assets/d16cdb69b9913e5054d18007ecc1cdeb.png?originalWidth=888&originalHeight=1037"/></picture></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"/><meta itemProp="dateModified" content="2023-05-03T00:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/nz/retail" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/nz/retail/topics/marketing" class="no-underline hover:text-link-light-hover topic-link">Marketing</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">6 Examples of Retail Gamification to Boost Engagement and Sales</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Retail gamification is a fun and engaging way to build brand awareness and boost sales. Read on for real-life examples to help you get started.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/nz/retail/authors/lauren-ufford" class="no-underline" itemProp="url"><span itemProp="name">Lauren Ufford</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>3 May 2023</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434&originalWidth=1848&originalHeight=782" alt="retail gamification" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="hidden md:block bg-retail-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Unify online and in-person sales today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a href="/nz/pos/request-info" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Talk to sales<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div> <p>You’ve carefully curated your product offerings, you’ve built your brand, and now you’re working to grow your business. If you’re looking to increase sales, build brand awareness, and boost <a href="/nz/retail/8-retail-experts-offer-their-top-tip-on-building-brand-loyalty">customer loyalty</a>, consider introducing <strong>retail gamification</strong> into your sales and marketing strategy. </p> <p>Not sure what retail gamification is and how to apply it to your business? Read on to find out.</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-retail-highlight"> <p class="heading--2">Table of Contents</p> <ul> <li><a href="#1">What is retail gamification?</a></li> <li><a href="#2">Why is retail gamification important?</a></li> <li><a href="#3">6 real-life examples of retail gamification </a></li> </ul> </div> <h2 id="1">What is retail gamification? </h2> <p>Gamification in retail is a way to reward customers (online and in person) for participating in “games” with discounts, promotions, free merchandise, or other prizes. Although it takes some time and effort to set up and execute a game, the benefits like driving foot traffic, bolstering engagement, and increasing sales can certainly outweigh the cost. </p><div id="text-cta" class="hidden lg:block"></div> <h2 id="2">Why is retail gamification important? </h2> <p>Making sure your retail business is relevant and keeping up with the competition means it’s important to experiment with new and trendings sales and marketing strategies. Retail gamification is one of them. </p> <p>The increase of smartphone usage is expected to propel the growth of the gamification market. In fact, according to the <a href="https://finance.yahoo.com/news/gamification-global-market-report-2023-141200967.html#:~:text=The%20global%20gamification%20market%20grew,least%20in%20the%20short%20term." target="_blank" rel="nofollow noopener noreferrer">Gamification Global Market Report 2023</a>, it grew from $14.87 billion in 2022 to $18.63 billion in 2023, at a compound annual growth rate (CAGR) of 25.3%. And it’s expected to grow to $46.44 billion in 2027, at a CAGR of 25.6%. </p> <h2 id="3">6 real-life examples of retail gamification</h2> <h3>1. Casper</h3> <figure> <img src="https://cdn.shopify.com/s/files/1/1246/6441/files/casper-subway-puzzles-irl-2019.jpg?v=1683156672" alt="casper gamification"> <figcaption>Photo courtesy of: <a href="https://www.adweek.com/creativity/caspers-new-subway-ads-pose-puzzles-to-get-you-thinking-about-going-back-to-bed/" rel="nofollow noopener noreferrer" target="_blank">Adweek</a></figcaption> </figure> <p>Back in 2019, mattress company <a href="https://casper.com/home-v2.html" rel="nofollow noopener noreferrer" target="_blank">Casper</a> used retail gamification to build brand awareness by placing rebus riddle ads in the New York City and Toronto subway.</p> <p>The riddles covered the entire subway car and each ad was composed of a series of pictures that spelled out a word, without any additional context. The answers were all related to the topic of a good night’s rest—something related to the brand. And the campaign encouraged consumers to visit Casper’s website for solutions to the riddles. </p> <p>This simple example of retail gamification is a great way to spark curiosity, build brand awareness, and increase website traffic with a fun game to distract subway riders from their stressful commute. The puzzles were hard enough to make you think, but short enough to solve during your commute.</p> <h3>2. eBay</h3> <p>When eBay crashed onto the ecommerce market, it brought with it one of the most iconic versions of retail gamification. It’s hard to imagine a world without eBay, but we can’t forget that it was a pioneer in the retail game. According to an <a href="http://yukaichou.com/gamification-examples/top-10-ecommerce-gamification-examples-revolutionize-shopping/" target="_blank">article by Yu-Kai Chou</a>, a renowned gamification and behavioral design expert, “If you were to just think of creating an <a href="/nz/blog/ecommerce-business-blueprint" target="_blank">ecommerce store</a>, it’s not necessarily intuitive to have a competitive bidding system, real-time feedback, and stars for leveling up that eBay introduced.”</p> <p>The thrill of placing a bid to “win” a product instead of just purchasing it has created an entire culture of outbidding other customers, snatching obscure items, and trying to find elusive, rare items for a steal.</p> <p>eBay’s bidding system is an example of retail gamification that increases time spent on site, allows you to collect user information through account signups, and delivers an exciting interaction to your customers. The competitive nature of users bidding against one another drives more transactions and gives auction winners a serious high that keeps them coming back for more.</p> <p>Consider integrating a bidding system into your <a href="/nz/blog/best-ecommerce-platforms" target="_blank">ecommerce platform</a> if you sell unique handmade items, rare collector’s pieces, vintage items, or anything that has limited stock.</p> <h3>3. Sephora</h3> <p><a href="https://www.sephora.com/" target="_blank" rel="nofollow noopener noreferrer">Sephora</a>’s “Swipe it. Shop it” campaign used retail gamification to add some fun to the usually daunting task of choosing from hundreds of beauty products.</p> <p><img src="https://cdn.shopify.com/s/files/1/1246/6441/files/swipe_480x480.png?v=1683156600" alt="sephora gamification example" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <p>Inspired by the user-friendly and familiar experience of the dating app Tinder, Sephora customers could swipe left or right depending on if they liked a specific look or not. </p> <p>This example of retail gamification helped Sephora create an enjoyable shopping experience for its customers by reducing the anxiety that usually comes with browsing an endless product catalog. It also helped the brand attract a millennial audience. </p> <p>Sephora's <a href="https://www.sephora.com/beauty/loyalty-program#BIFAQWhat" target="_blank" rel="nofollow noopener noreferrer">Beauty Insider Program</a> is another example of retail gamification. It’s a free rewards program in the US and Canada that lets customers earn points on all their purchases and then redeem those points for rewards. </p> <h3>4. Victoria’s Secret </h3> <p>The <a href="https://www.victoriassecret.com/us/the-collective" target="_blank" rel="nofollow noopener noreferrer">VS and PINK Collective</a> is a rewards program and community for Victoria’s Secret and PINK customers. </p> <p><img src="https://cdn.shopify.com/s/files/1/1246/6441/files/Vs_reward_program.png?v=1683156436" alt="reward program VS" loading="lazy"></p> <p>It’s a <a href="/nz/blog/loyalty-program">loyalty program</a> where shoppers of the main Victoria’s Secret brand and the PINK brand can experience retail gamification through earning points and rewards, getting a birthday gift, and picking their own perk once a year. </p> <p>Victoria’s Secret card holders also get special perks like earning rewards faster, three times the points on bra purchases, and an anniversary gift just for being a cardmember. In addition to all this, when you join either the Victoria’s Secret or PINK app, you also get access to the Victoria’s Secret online community.</p> <p>What can your retail business learn from Victoria’s Secret? If a major percentage of your target demographic are young and tech-savvy, consider developing a custom app with games, prizes, rewards, and special promotions to get them more engaged with the brand and to drive more sales.</p> <h3>5. Gilt </h3> <p>Luxury members-only ecommerce brand <a href="https://www.gilt.com/" target="_blank" rel="nofollow noopener noreferrer">Gilt</a> provides customers with a high-end VIP shopping experience. The exclusive deals offered on the site encourage quick sales and decisiveness in their members. Gilt sales are time sensitive and use flash sales to move merchandise quickly. According to the Gilt site: “All sales take place only on www.gilt.com and our full collection of merchandise is always available at the start of the sale, so be sure to log on early.”</p> <p>The flash sale site offers a tiered loyalty program based on points. And Gilt members accrue points via interacting with the site, referring friends, making purchases, and connecting with Gilt’s Facebook timeline (the brand found shoppers made more purchases when connected this way).</p> <p>Within this gamified luxury system, Gilt offers its Gilt Noir loyalty program—the top-tier elite of the VIP membership. According to <a href="http://yukaichou.com/gamification-examples/top-10-ecommerce-gamification-examples-revolutionize-shopping/" target="_blank">Ya-Kai Chou</a>, this status is offered to the top 1% of shoppers and gives them early access to these already-exclusive sales. “Though they cannot purchase items sooner than other Gilt members,” Chou writes, “their early access privilege allows them to survey the sale products 15 minutes ahead of time. This enables them to be aware of the more desirable products and strategize to beat the ‘competition’ to the marquee items.”</p> <p>This strategic advantage costs the retailer nothing, but rewards its most loyal members with an insider’s pass—which actually encourages even more sales. In order for your retail business to utilize this kind of gamification, you need to be offering customers a VIP experience with luxury offerings that your members are clamoring to get ahold of.</p> <h3>6. Nike </h3> <p>Capitalizing on the competitive nature of its target audience, the <a href="https://www.nike.com/nike-app" target="_blank" rel="nofollow noopener noreferrer">Nike App</a> and its sister apps, <a href="https://www.nike.com/ntc-app" target="_blank" rel="nofollow noopener noreferrer">Nike Training Club</a>, <a href="https://www.nike.com/nrc-app" target="_blank" rel="nofollow noopener noreferrer">Nike Run Club</a>, and <a href="https://www.nike.com/snkrs-app" target="_blank" rel="nofollow noopener noreferrer">SNKRS</a> bring together runners, trainers, and athletes alike—<a href="https://www.linkedin.com/pulse/lessons-from-nikes-incredible-success-apps-customer-data-subhra-das#" target="_blank" rel="nofollow noopener noreferrer">more than 300 million</a> of them in fact. </p> <p><img src="https://cdn.shopify.com/s/files/1/1246/6441/files/Nike_f47057aa-870f-4585-a4ab-f0d662726e93.png?v=1683156389" alt="Nike gamification" loading="lazy"></p> <p>The digital program allows users to post their best times, track their progress, and challenge friends and family to increase fitness and meet goals. And the rewards that Nike offers? How about early access to products and events, free shipping, customized workouts, and more.</p> <p>Nike’s apps are a place for their enthusiastic community to come together and interact with the brand, and also drive sales and engagement for the fitness brand. Plus members sign up and provide the company with invaluable customer information, including which activities they use their products with—the best kind of information for further developing the app and the product line.</p> <p>Is there an activity or passion that your target audience shares? Does this require the use of your retail product? If so, consider building a community around that with the help of an app, website, or in-person event.</p> <h2>Get started with retail gamification</h2> <p>Hopefully these examples of retail gamification have got you thinking about how your business can benefit from the introduction of some fun and games.</p> <p><strong><em>Additional research and content from </em></strong><a href="/nz/retail/search?link_search=true&q=Alexis+Damen" target="_blank"><strong><em>Alexis Damen</em></strong></a><strong><em>.</em></strong></p> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-retail-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/nz/retail/retail-technology">Retail Technology: Upgrade Your Toolstack With These 6 Trends</a></li><li class="mt-2"><a href="/nz/retail/120042371-24-retail-blogs-every-small-business-entrepreneur-should-be-reading">24 Retail Blogs Every Small Business Entrepreneur Should Be Reading</a></li><li class="mt-2"><a href="/nz/retail/119517891-10-retail-experts-share-their-1-tip-for-marketing-and-growing-your-store">10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store</a></li><li class="mt-2"><a href="/nz/retail/in-store-demos">A Simple Guide to In Store Demos and Sampling for Retailers</a></li><li class="mt-2"><a href="/nz/retail/google-business-profile">How to Set Up and Optimize Your Google Business Profile</a></li><li class="mt-2"><a href="/nz/retail/retail-signage">How Retail Signage Works: A Retailer Guide for 2002</a></li><li class="mt-2"><a href="/nz/retail/7-essential-snapchat-tips-the-retail-pros-use">7+ Essential Snapchat Strategies the Retail Pros Use</a></li><li class="mt-2"><a href="/nz/retail/market-penetration">How to Increase Market Penetration: 9 Strategies for Retailers</a></li><li class="mt-2"><a href="/nz/retail/how-to-make-your-product-copy-more-persuasive">How to Make Your Product Copy More Persuasive</a></li><li class="mt-2"><a href="/nz/retail/brand-licensing">How to Grow Your Retail Business with Brand Licensing</a></li></ul></div><div style="text-align: left;" class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-retail-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2>Retail gamification FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How is gamification used in sales?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">Gamification in sales is used to engage and motivate sales teams. Gamification can take the form of sales contests, leaderboards, rewards and recognition, and even virtual currency. This encourages competition, collaboration, and recognition among team members, and can help to increase motivation and productivity. Gamification also helps to track sales performance and progress, allowing sales teams to measure their success and identify areas for improvement.</div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What is an example of gamification?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text">An example of gamification is a loyalty program that awards points for customer purchases and encourages customers to reach certain point thresholds to unlock rewards, such as discounts or exclusive access to products.</div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/nz/retail/authors/lauren-ufford" class="no-underline" itemProp="url"><span itemProp="name">Lauren Ufford</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>3 May 2023</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Share article</div><ul id=":R1bj95n5:" class="flex gap-4 mt-4" data-component-name="social"><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-facebook-:R1bj95n5:" href="https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fretail%2F6-examples-of-retail-gamification-to-boost-engagement-and-sales" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="External source: Facebook (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg><span id="blog-social-icon-facebook-:R1bj95n5:" class="sr-only">Facebook</span></a></li><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-twitter-:R1bj95n5:" href="https://twitter.com/intent/tweet?text=6+Examples+of+Retail+Gamification+to+Boost+Engagement+and+Sales&url=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fretail%2F6-examples-of-retail-gamification-to-boost-engagement-and-sales&via=Shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="External source: Twitter (Opens in a new window)"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg><span id="blog-social-icon-twitter-:R1bj95n5:" class="sr-only">Twitter</span></a></li><li><a class="block h-9 w-9 fill-black hover:fill-shade-7" aria-describedby="blog-social-icon-linkedin-:R1bj95n5:" href="https://www.linkedin.com/shareArticle?mini=true&source=Shopify&title=6+Examples+of+Retail+Gamification+to+Boost+Engagement+and+Sales&url=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fretail%2F6-examples-of-retail-gamification-to-boost-engagement-and-sales" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="External source: LinkedIn (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg><span id="blog-social-icon-linkedin-:R1bj95n5:" class="sr-only">LinkedIn</span></a></li></ul></div></div></div><div class="col-span-4 xs:col-span-12 lg:col-span-3 col-start-1 hidden lg:block relative" data-component-name="blog-right-sidebar"><div class="tablet-xl:pt-10 desktop:pt-16 pb-6 absolute h-full max-h-full tot-0 left-0"><div class="h-full overflow-hidden" id="blog-side-banners-col"><div class="gap-x-1 flex flex-wrap font-bold text-lg text-legacy-gray-90 !font-shopifysans"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/nz/retail/authors/lauren-ufford" class="no-underline" itemProp="url"><span itemProp="name">Lauren Ufford</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>3 May 2023</time></div><div id="blog-side-banners"><div class="mt-[640px] border-t border-shade-30 pt-6 hidden" data-priority="2" data-component-name="blog-CTA-sidebar-email"><p class="richtext text-xl mb-2 font-aktivgroteskextended">Grow your retail business</p><p class="richtext text-sm mb-4">Get exclusive behind-the-scenes merchant stories, industry trends, and tips for creating standout brick-and-mortar experiences.</p><form method="post" action="/nz/blog/api/subscribe"><div id=":R36r95n5:" data-component-name="waitlist-form-input-wrapper" class="[&_input]:rounded-full [&_input]:border-shade-3 [&_input]:mb-1 [&_input]:pl-4 [&_input]:border-solid [&_input]:border [&_input]:border-shade-30 [&_input]:text-xs tablet-xl:[&_input]:text-base [&_div]:text-xs tablet-xl:[&_div]:text-base [&_button]:bg-black [&_button]:text-white [&_button]:h-14 [&_button]:text-lg [&_button]:text-lg [&_button]:hover:bg-[#3f3f46] [&_button]:active:bg-[#71717a]"><label for="email-input-:R36r95n5H1:" class="sr-only">Enter email</label><input id="email-input-:R36r95n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="Enter email"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"/><input type="hidden" name="locale" value="en-NZ"/><input type="hidden" name="blogHandle" value="retail"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Subscribe</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Subscribe</button></div><input class="sr-only" id=":R1pb6r95n5:" name="address" aria-label="address"/></form><p class="richtext text-xs mt-2 text-shade-60">No charge. Unsubscribe anytime.</p></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">popular posts</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nz/retail/topics/open-a-retail-store" data-component-name="blog-popular-post-Open a Retail Store">Open a Retail Store</a></span><a href="/nz/retail/how-to-use-google-trends-to-start-and-run-a-retail-business" data-component-name="blog-popular-post-how-to-use-google-trends-to-start-and-run-a-retail-business"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Google Trends Products: Trending Products To Sell in 2024</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nz/retail/topics/profitability" data-component-name="blog-popular-post-Profitability">Profitability</a></span><a href="/nz/retail/product-pricing-for-wholesale-and-retail" data-component-name="blog-popular-post-product-pricing-for-wholesale-and-retail"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">How to Price Wholesale & Retail Products (2024)</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nz/retail/topics/inventory-management" data-component-name="blog-popular-post-Inventory Management">Inventory Management</a></span><a href="/nz/retail/what-is-a-sku-number" data-component-name="blog-popular-post-what-is-a-sku-number"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">What Is a SKU Number? How To Use Stock Keeping Units</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nz/retail/topics/open-a-retail-store" data-component-name="blog-popular-post-Open a Retail Store">Open a Retail Store</a></span><a href="/nz/retail/how-to-make-soap-turning-a-necessity-into-a-diy-business" data-component-name="blog-popular-post-how-to-make-soap-turning-a-necessity-into-a-diy-business"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">How To Make Soap: Step-By-Step Guide on Making and Selling Soap (2024)</span></a></span></div><div class="bg-[#EEFAB3] mt-[640px] hidden" data-priority="1" data-component-name="blog-CTA-seasonal-email"><div class="p-4 pb-0"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png" alt="start-free-trial"/></div><div class="p-4"><p class="richtext color-black tracking-[-0.02em] text-2xl font-aktivgroteskextended mb-9 font-medium">The point of sale for every sale.</p><a href="/nzpos?itcat=retailblog&itterm=seasonal_ad" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Explore Shopify POS<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div><div class="font-aktivgroteskextended mt-[640px]" data-priority="0"><p class="richtext text-base uppercase mb-6">popular posts</p><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nz/retail/topics/payments-checkout" data-component-name="blog-popular-post-Payments & Checkout">Payments & Checkout</a></span><a href="/nz/retail/cash-on-delivery" data-component-name="blog-popular-post-cash-on-delivery"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Cash on Delivery: What Is It and How Does It Work?</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nz/retail/topics/clicks-to-bricks" data-component-name="blog-popular-post-Clicks to Bricks">Clicks to Bricks</a></span><a href="/nz/retail/pop-up-shop-ideas" data-component-name="blog-popular-post-pop-up-shop-ideas"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Pop-Up Shop Ideas: 15 Examples of Successful Shops (2024)</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nz/retail/topics/inventory-management" data-component-name="blog-popular-post-Inventory Management">Inventory Management</a></span><a href="/nz/retail/inventory-management" data-component-name="blog-popular-post-inventory-management"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Inventory Management: Everything You Need to Know (2024)</span></a></span><span class="mb-4 pl-2 border-l border-[#CAD4D7] inline-block"><span class="uppercase text-xs mb-2 block pt-2 font-bold [&_a]:no-underline [&_a]:hover:text-link-light-hover"><a href="/nz/retail/topics/merchandising-store-layout" data-component-name="blog-popular-post-Merchandising & Store Layout">Merchandising & Store Layout</a></span><a href="/nz/retail/10-tactics-for-impulse-buying" data-component-name="blog-popular-post-10-tactics-for-impulse-buying"><span class="richtext text-base block hover:underline hover:underline-offset-4 font-normal">Impulse Buying: Why We Do It & 9 Ways to Encourage It</span></a></span></div></div></div></div></div></div><div itemProp="publisher" itemscope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Shopify"/><div itemProp="logo" itemscope="" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://cdn.shopify.com/assets/images/logos/shopify_logo_black.png"/><meta itemProp="width" content="210"/><meta itemProp="height" content="60"/></div></div></article><div class="py-10 tablet-xl:py-16 overflow-hidden lg:hidden tablet-xl:pt-0 pt-0 [&_h5]:uppercase [&_.popular-posts]:border-t-2"><div class="container"><div class="flex justify-between items-center mb-9"><h5 class="richtext tracking-[-.02em] blog-section-header text-[26px] leading-[30px] tablet:text-[24px] tablet:leading-[32px] font-bold tablet:font-medium">popular posts</h5></div></div><div class="container max-lg:!mr-0"><div class="flex justify-start flex-nowrap max-w-full overflow-x-auto snap-x snap-mandatory gap-x-gutter pr-[var(--margin)] lg:flex-wrap lg:justify-center lg:overflow-hidden lg:gap-y-gutter lg:mb-gutter lg:mx-auto lg:py-4 lg:pr-0"><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nz/retail/topics/open-a-retail-store" class="no-underline">Open a Retail Store</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nz/retail/how-to-use-google-trends-to-start-and-run-a-retail-business" rel="" target="_self">Google Trends Products: Trending Products To Sell in 2024</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-03-01</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nz/retail/topics/profitability" class="no-underline">Profitability</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nz/retail/product-pricing-for-wholesale-and-retail" rel="" target="_self">How to Price Wholesale & Retail Products (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2022-03-16</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nz/retail/topics/inventory-management" class="no-underline">Inventory Management</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nz/retail/what-is-a-sku-number" rel="" target="_self">What Is a SKU Number? How To Use Stock Keeping Units</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-12-01</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nz/retail/topics/open-a-retail-store" class="no-underline">Open a Retail Store</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nz/retail/how-to-make-soap-turning-a-necessity-into-a-diy-business" rel="" target="_self">How To Make Soap: Step-By-Step Guide on Making and Selling Soap (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-11-28</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nz/retail/topics/payments-checkout" class="no-underline">Payments & Checkout</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nz/retail/cash-on-delivery" rel="" target="_self">Cash on Delivery: What Is It and How Does It Work?</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-10-27</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nz/retail/topics/clicks-to-bricks" class="no-underline">Clicks to Bricks</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nz/retail/pop-up-shop-ideas" rel="" target="_self">Pop-Up Shop Ideas: 15 Examples of Successful Shops (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-07-27</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nz/retail/topics/inventory-management" class="no-underline">Inventory Management</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nz/retail/inventory-management" rel="" target="_self">Inventory Management: Everything You Need to Know (2024)</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-12-04</p></div></article></div><div class="popular-posts support-card shrink-0 snap-center w-[296px] lg:basis-1/4-gutter"><article class="article--index"><div class="blogPost pt-4"><div class="uppercase font-shopifysans font-medium pb-2 text-[12px] leading-[20px] tracking-[0.02em] text-shade-100 hover:text-link-light-hover"><a href="/nz/retail/topics/merchandising-store-layout" class="no-underline">Merchandising & Store Layout</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nz/retail/10-tactics-for-impulse-buying" rel="" target="_self">Impulse Buying: Why We Do It & 9 Ways to Encourage It</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-01-10</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">Grow your retail business</span><p class="richtext text-body-lg pt-sm">Get exclusive behind-the-scenes merchant stories, industry trends, and tips for creating standout brick-and-mortar experiences.</p></div><div class="[&_p]:text-left [&_p]:text-xs [&_p]:leading-[18px] [&_p]:pt-xs [&_button]:mt-[3px]" data-mode="dark" data-center="false"><form method="post" action="/nz/blog/api/subscribe" class="flex w-full flex-col justify-center sm:w-[406px] [&_button]:bg-[#7BE986] items-start text-white"><div id=":Ruh5n5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:Ruh5n5H1:" class="sr-only">Email here</label><input id="email-input-:Ruh5n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="Email here"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"/><input type="hidden" name="locale" value="en-NZ"/><input type="hidden" name="blogHandle" value="retail"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Subscribe</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Subscribe</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">No charge. Unsubscribe anytime.</p></div></div></div></div></section><div class="bg-retail-bannerBg overflow-hidden relative" data-component-name="cta-footer-banner"><div class="py-[80px] desktop:py-[142px] px-4 flex flex-col items-center"><p class="richtext text-center uppercase font-aktivgroteskextended mb-2 text-3xl font-medium max-w-[600px] leading-[36px] desktop:mb-6 desktop:text-[48px] desktop:leading-[56px]">Sell anywhere with Shopify</p><p class="richtext font-light text-center text-body-base desktop:text-[22px] mb-4 desktop:mb-9 max-w-[680px]">Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.</p><div class="flex flex-col space-y-4 text-center tablet:block tablet:space-y-0 tablet:space-x-4"><a href="https://accounts.shopify.com/store-create?language=en&locale=en-NZ&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnz%2Fretail%2F6-examples-of-retail-gamification-to-boost-engagement-and-sales&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled text-white desktop:w-[273px] desktop:text-body-base desktop:py-4" data-component-name="button" target="">Start free trial</a><a href="/nzpos/request-info?itcat=retailblog&itterm=footer_blogpost_cta_talk_to_sales" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:bg-button-light-secondary-bg-hover hover:border-button-light-secondary-border-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:bg-button-light-secondary-bg-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:bg-button-light-secondary-bg-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled desktop:w-[273px] desktop:text-body-base desktop:py-4" data-component-name="button" data-mode="light" target="">Talk to sales</a></div></div></div></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 1.95745C28.7868 1.85706 28.686 1.80686 28.6356 1.70647C27.6273 0.602155 26.3165 0.100194 24.7537 0.15039C21.7288 0.250783 18.7039 2.40921 16.284 6.27431C14.5699 8.9849 13.2591 12.3982 12.9062 15.0586C9.42764 16.1127 7.00774 16.8657 6.95733 16.9159C5.19282 17.468 5.1424 17.5182 4.94075 19.1747C4.7895 20.4296 0.151367 55.7676 0.151367 55.7676L38.2647 62.3433V7.37862C37.9623 7.37862 37.811 7.42882 37.7102 7.42882ZM28.8876 10.1394C26.8711 10.7418 24.6528 11.4445 22.485 12.0971C23.09 9.73784 24.2999 7.37862 25.7115 5.82255C26.2661 5.27039 27.0223 4.61784 27.8794 4.21627C28.7364 6.02333 28.9381 8.48294 28.8876 10.1394ZM24.7537 2.20843C25.4595 2.20843 26.0644 2.35902 26.5686 2.66019C25.7619 3.06176 24.9553 3.71431 24.1991 4.46725C22.2833 6.52529 20.8213 9.73784 20.2163 12.7998C18.4014 13.352 16.5865 13.9041 14.9228 14.4061C16.0319 9.58725 20.1155 2.30882 24.7537 2.20843ZM18.9056 29.8163C19.1072 33.0288 27.6273 33.7316 28.1314 41.3112C28.4843 47.2845 24.9553 51.3504 19.8634 51.6516C13.7129 52.0531 10.3351 48.439 10.3351 48.439L11.6459 42.9174C11.6459 42.9174 15.0237 45.4774 17.746 45.2767C19.5105 45.1763 20.1659 43.7206 20.1155 42.7167C19.8634 38.5002 12.9062 38.7512 12.4525 31.8241C12.0492 26.0014 15.8807 20.1284 24.3503 19.5763C27.6273 19.3755 29.291 20.1786 29.291 20.1786L27.3752 27.4069C27.3752 27.4069 25.2074 26.4029 22.6362 26.6037C18.9056 26.8547 18.8552 29.2139 18.9056 29.8163ZM30.9042 9.53706C30.9042 8.03117 30.7026 5.87274 29.9968 4.06568C32.3158 4.51745 33.4249 7.07745 33.9291 8.63353C33.0216 8.88451 32.0133 9.18568 30.9042 9.53706Z" fill="white"></path><path d="M39.4238 62.2429L55.254 58.3276C55.254 58.3276 48.448 12.4986 48.3976 12.1974C48.3472 11.8963 48.0951 11.6955 47.8431 11.6955C47.591 11.6955 43.1545 11.5951 43.1545 11.5951C43.1545 11.5951 40.4321 8.98488 39.4238 7.98096V62.2429Z" fill="white"></path><path d="M29.2498 20.2129L27.3148 27.4286C27.3148 27.4286 25.1548 26.4426 22.5898 26.6218C18.8098 26.8459 18.8098 29.2213 18.8098 29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nz/about" aria-label="About" data-component-name="about">About</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="External source: Investors" data-component-name="investors">Investors</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nz/partners" aria-label="Partners" data-component-name="partners">Partners</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nz/affiliates" aria-label="Affiliates" data-component-name="affiliates">Affiliates</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nz/legal" aria-label="Legal" data-component-name="legal">Legal</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="External source: Service Status" data-component-name="service-status">Service Status</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="support"><h2 class="text-base font-bold text-white">Support</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/en/questions" aria-label="External source: Merchant Support" data-component-name="merchant-support">Merchant Support</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/en/" aria-label="External source: Help Center" data-component-name="help-center">Help Center</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="External source: Hire a Partner" data-component-name="hire-a-partner">Hire a Partner</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="External source: Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community/ct-p/en?utm_campaign=footer&utm_content=en-nz&utm_medium=web&utm_source=shopify" aria-label="External source: Shopify Community" data-component-name="shopify-community">Shopify Community</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="developers"><h2 class="text-base font-bold text-white">Developers</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="External source: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="External source: API Documentation" data-component-name="a-p-i-documentation">API Documentation</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="External source: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="products"><h2 class="text-base font-bold text-white">Products</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="External source: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nz/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nz/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="External source: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nz/enterprise" aria-label="Shopify for Enterprise" data-component-name="shopify-for-enterprise">Shopify for Enterprise</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="global-impact"><h2 class="text-base font-bold text-white">Global Impact</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nz/climate" aria-label="Sustainability" data-component-name="sustainability">Sustainability</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nz/about/social-impact" aria-label="Social Impact" data-component-name="social-impact">Social Impact</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/1mbb" aria-label="External source: Build Black" data-component-name="build-black">Build Black</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://buildnative.shop" aria-label="External source: Build Native" data-component-name="build-native">Build Native</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="solutions"><h2 class="text-base font-bold text-white">Solutions</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nz/online" aria-label="Online Store Builder" data-component-name="online-store-builder">Online Store Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nz/website/builder" aria-label="Website Builder" data-component-name="website-builder">Website Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nz/tour/ecommerce-website" aria-label="Ecommerce Website" data-component-name="ecommerce-website">Ecommerce Website</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: New Zealand"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">New Zealand</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" data-component-name="en-0" aria-current="true">New Zealand<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-2" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-3" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-5" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-6" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-10" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-11" aria-current="false">United Kingdom</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: New Zealand"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">New Zealand</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="Close Region Navigation" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" data-component-name="en-0" aria-current="true">New Zealand<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-2" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-3" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-4" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-5" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-6" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-10" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales" lang="en" data-component-name="en-11" aria-current="false">United Kingdom</a></li></ul></div></div></div><ul class="flex flex-col items-center flex-wrap sm:flex-row sm:items-start gap-x-8 md:gap-x-10" data-component-name="bottom-nav"><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/nz/legal/terms" data-component-name="terms-of-service">Terms of Service</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/nz/legal/privacy" data-component-name="privacy-policy">Privacy Policy</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="/nz/sitemap" data-component-name="sitemap">Sitemap</a></li><li class="mt-2 block py-3 sm:mt-0 text-[#E0E0E0] hover:text-white"><a class="hover:underline" href="https://privacy.shopify.com/en" data-component-name="privacy-choices" aria-label="External source: Privacy Choices">Privacy Choices</a></li></ul></div><ul class="flex gap-4 md:gap-6" data-component-name="social"><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.facebook.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-facebook" aria-label="External source: Facebook (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M15.6 30V19.4h5V15h-5v-3.1c0-1 .6-1.9 1.3-1.9h3.8V5.6h-3.8c-3.1 0-5.6 2.8-5.6 6.3V15H7.5v4.4h3.8v10.1C4.8 27.9 0 22 0 15 0 6.7 6.7 0 15 0s15 6.7 15 15c0 8.1-6.4 14.7-14.4 15z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://twitter.com/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-twitter" aria-label="External source: Twitter (Opens in a new window)"><svg viewBox="0 0 19 19"><path fill-rule="evenodd" clip-rule="evenodd" d="M19 9.5C19 14.7467 14.7467 19 9.5 19C4.25329 19 0 14.7467 0 9.5C0 4.25329 4.25329 0 9.5 0C14.7467 0 19 4.25329 19 9.5ZM8.18721 10.0675L3.64633 3.99603H7.14609L10.123 7.97639L13.8073 3.99603H14.8358L10.5825 8.59099L15.379 15.0039H11.8792L8.64689 10.6819L4.6462 15.0039H3.61771L8.18721 10.0675ZM6.76655 4.75353H5.15877L12.2586 14.2464H13.8663L6.76655 4.75353Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.youtube.com/user/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-youtube" aria-label="External source: YouTube (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zm-5.6 0c0-6.9 0-6.9-9.4-6.9s-9.4 0-9.4 6.9 0 6.9 9.4 6.9 9.4 0 9.4-6.9zm-11.9-3.7 6.3 3.8-6.3 3.8v-7.6z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.instagram.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-instagram" aria-label="External source: Instagram (Opens in a new window)"><svg viewBox="0 0 18 18"><path clip-rule="evenodd" d="M9 0c5 0 9 4 9 9s-4 9-9 9-9-4-9-9 4-9 9-9zM6.7 3.5h4.7c1.8 0 3.2 1.4 3.2 3.1v4.7c0 1.7-1.4 3.1-3.2 3.1H6.7c-1.8 0-3.2-1.4-3.2-3.1V6.7c0-1.8 1.4-3.2 3.2-3.2zM9 6.2c1.6 0 2.9 1.3 2.9 2.9S10.6 12 9 12s-3-1.3-3-2.9 1.3-2.9 3-2.9zm0 1.2c.9 0 1.7.8 1.7 1.7 0 .9-.8 1.7-1.7 1.7-.9 0-1.7-.8-1.7-1.7 0-.9.7-1.7 1.7-1.7zm2.8-1.7c.3 0 .6.2.6.6 0 .3-.2.6-.6.6-.3 0-.6-.2-.6-.6 0-.4.3-.6.6-.6zm-4.6-1h3.7c1.4 0 2.5 1.1 2.5 2.5v3.7c0 1.4-1.1 2.5-2.5 2.5H7.2c-1.4 0-2.5-1.1-2.5-2.5V7.2c-.1-1.4 1.1-2.5 2.5-2.5z" fill-rule="evenodd"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.tiktok.com/@shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-tiktok" aria-label="External source: TikTok (Opens in a new window)"><svg viewBox="0 0 30 30"><path fill-rule="evenodd" clip-rule="evenodd" d="M15 30C23.2843 30 30 23.2843 30 15C30 6.71573 23.2843 0 15 0C6.71573 0 0 6.71573 0 15C0 23.2843 6.71573 30 15 30ZM17.9679 11.937C19.1423 12.7643 20.551 13.2076 21.9952 13.2041V10.3838C21.2138 10.3841 20.4497 10.1579 19.7979 9.73365C19.3398 9.44298 18.9467 9.06336 18.6427 8.61802C18.3387 8.17268 18.1302 7.67098 18.0299 7.1436C17.9873 6.90737 17.9669 6.66779 17.9689 6.42789H15.0829V17.7069C15.0829 18.2146 14.92 18.7094 14.6173 19.1206C14.3146 19.5317 13.8877 19.8382 13.3975 19.9962C12.9073 20.1543 12.3789 20.1558 11.8878 20.0006C11.3966 19.8454 10.9679 19.5414 10.6627 19.1321C10.3576 18.7227 10.1916 18.2289 10.1886 17.7211C10.1856 17.2134 10.3456 16.7177 10.6458 16.3048C10.946 15.8919 11.3711 15.583 11.8604 15.4221C12.3496 15.2612 12.878 15.2566 13.37 15.409V12.5068C12.2944 12.3595 11.1987 12.539 10.2295 13.0213C9.26031 13.5037 8.46383 14.2658 7.94658 15.2058C7.42933 16.1458 7.21597 17.2188 7.33504 18.2814C7.4541 19.344 7.89992 20.3455 8.61286 21.1519C9.3258 21.9583 10.2719 22.5312 11.3246 22.794C12.3772 23.0568 13.4863 22.997 14.5035 22.6225C15.5207 22.2479 16.3975 21.5766 17.0166 20.6983C17.6357 19.82 17.9676 18.7766 17.9679 17.7075V11.937Z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.linkedin.com/company/shopify" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-linkedin" aria-label="External source: LinkedIn (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M30 15c0 8.3-6.7 15-15 15S0 23.3 0 15 6.7 0 15 0s15 6.7 15 15zM11.3 7.8c0-1.2-1-2.2-2.5-2.2s-2.5.9-2.5 2.2c0 1.2 1 2.2 2.5 2.2s2.5-1 2.5-2.2zm-.7 4.1H6.9v10.6h3.8V11.9zm13.8 5c0-3.4-1.7-5.6-4.4-5.6-1.5 0-2.6.9-3.1 2.3l-.1-1.6H13c0 .4.1 2.5.1 2.5v8.1h3.8V17c0-1.5.7-2.5 1.8-2.5s1.9.6 1.9 2.5v5.6h3.8v-5.7z"></path></svg></a></li><li><a class="block h-8 w-8 fill-white hover:fill-shade-30" href="https://www.pinterest.com/shopify/" rel="me nofollow noopener noreferrer" target="_blank" data-component-name="social-pinterest" aria-label="External source: Pinterest (Opens in a new window)"><svg viewBox="0 0 30 30"><path d="M15 30c-1.5 0-2.9-.2-4.3-.6.6-.9 1.2-2 1.5-3.2.2-.7 1-4.1 1-4.1.5 1 2 1.9 3.7 1.9 4.8 0 8.1-4.4 8.1-10.3 0-4.4-3.8-8.6-9.5-8.6-7.1-.1-10.6 5-10.6 9.3 0 2.6 1 4.9 3.1 5.7.3.1.7 0 .8-.4.1-.2.2-.9.3-1.2.1-.4 0-.5-.2-.8-.6-.7-1-1.6-1-3 0-3.8 2.8-7.2 7.4-7.2 4 0 6.2 2.5 6.2 5.8 0 4.3-1.9 8-4.8 8-1.6 0-2.7-1.3-2.4-2.9.5-1.9 1.3-4 1.3-5.3 0-1.2-.7-2.3-2-2.3-1.6 0-2.9 1.7-2.9 3.9 0 1.4.5 2.4.5 2.4S9.5 24 9.3 25.3c-.3 1.1-.4 2.4-.3 3.5-5.3-2.4-9-7.7-9-13.8C0 6.7 6.7 0 15 0s15 6.7 15 15-6.7 15-15 15z"></path></svg></a></li></ul></div></section></footer></div><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-BmnmoWJU.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-BJS5F588.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-DQuLW4bT.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-Bv1m84ju.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-Csvp0IIu.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-HFzBeLPW.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-IVgVfgzw.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-C-mg5gkk.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-YhaZ_g6D.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-q0mBv8hU.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-vw4CYqxh.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-D7XHZ9da.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-CRXFT8nJ.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-CPGsCYBt.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-_1IofRan.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Hero-tg8jyjj3.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-D2JzJPNN.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-BtAgbw_i.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-CO8llDlK.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/RetailConversion-C5iOhrIY.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SimpleSectionsIndex-D1QGlCwE.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-CGuzOVmV.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-Dqn2JlFF.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BaseInput-DxnbX8Hr.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/utils-DbZwQWK5.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-BQTsflXg.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/article-BLvhnj4S.js"/><link rel="modulepreload" href="https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-Dadoc0Nm.js"/><script>window.__remixContext = {"url":"/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","basename":"/","future":{"v3_fetcherPersist":false,"v3_relativeSplatPath":false,"v3_throwAbortReason":false,"unstable_singleFetch":false,"unstable_fogOfWar":true},"isSpaMode":false,"state":{"loaderData":{"pages/shopify.com/($locale)~~layout":{"mainNavData":[{"content":"Solutions","data":{"gaEvent":"Main Nav","gaAction":"Online Solutions"},"navItems":[{"content":"Start","data":{"gaEvent":"Main Nav","gaAction":"Build Nav"},"columnStart":1,"columnSpan":3,"icon":"build","navItems":[{"content":"Start your business","url":"/nz/start","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Start"},"description":"Build your brand"},{"content":"Create your website","url":"/nz/website/builder","data":{"gaEvent":"Main Nav","gaAction":"Create your website"},"description":"Online store editor"},{"content":"Customize your store","url":"https://themes.shopify.com/","data":{"gaEvent":"Main Nav","gaAction":"Customize your store"},"description":"Store themes"},{"content":"Find business apps","url":"https://apps.shopify.com/","data":{"gaEvent":"Main Nav","gaAction":"Find business apps"},"description":"Shopify app store"},{"content":"Own your site domain","url":"/nz/domains","data":{"gaEvent":"Main Nav","gaAction":"Own your site domain"},"description":"Domains \u0026 hosting"},{"content":"Explore free business tools","url":"/nz/tools","data":{"gaEvent":"Main Nav","gaAction":"Explore free business tools"},"description":"Tools to run your business"}]},{"content":"Sell","data":{"gaEvent":"Main Nav","gaAction":"Sell Nav"},"columnStart":4,"columnSpan":3,"icon":"sell","navItems":[{"content":"Sell your products","url":"/nz/sell","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Sell your products"},"description":"Sell online or in person"},{"content":"Check out customers","url":"/nz/checkout","data":{"gaEvent":"Main Nav","gaAction":"Checkout customers"},"description":"World-class checkout"},{"content":"Sell online","url":"/nz/online","data":{"gaEvent":"Main Nav","gaAction":"Sell online"},"description":"Grow your business online"},{"content":"Sell across channels","url":"/nz/channels","data":{"gaEvent":"Main Nav","gaAction":"Sell on across channels"},"description":"Reach millions of shoppers and boost sales"},{"content":"Sell in person","url":"/nz/pos","data":{"gaEvent":"Main Nav","gaAction":"Sell in person"},"description":"Point of Sale (POS)"},{"content":"Sell globally","url":"/nz/markets","data":{"gaEvent":"Main Nav","gaAction":"Sell globally"},"description":"International sales"},{"content":"Sell wholesale \u0026 direct","url":"/nz/plus/solutions/b2b-ecommerce","data":{"gaEvent":"Main Nav","gaAction":"Sell wholesale and direct"},"description":"Business-to-business (B2B)"},{"content":"Accept online payments","url":"/nz/payments","data":{"gaEvent":"Main Nav","gaAction":"Accept online payments"},"description":"Set up forms of payment"}]},{"content":"Market","data":{"gaEvent":"Main Nav","gaAction":"Market Nav"},"columnStart":7,"columnSpan":3,"icon":"market","navItems":[{"content":"Market your business","url":"/nz/marketing","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Market your business"},"description":"Reach \u0026 retain customers"},{"content":"Market across social","url":"/nz/facebook-instagram","data":{"gaEvent":"Main Nav","gaAction":"Market across social"},"description":"Social media integrations"},{"content":"Nurture customers","url":"/nz/email-marketing","data":{"gaEvent":"Main Nav","gaAction":"Shopify Email"},"description":"Shopify Email"},{"content":"Know your audience","url":"/nz/segmentation","data":{"gaEvent":"Main Nav","gaAction":"Know your customers"},"description":"Gain customer insights"}]},{"content":"Manage","data":{"gaEvent":"Main Nav","gaAction":"Manage Nav"},"columnStart":10,"columnSpan":3,"icon":"manage","navItems":[{"content":"Manage your business","url":"/nz/manage","separated":true,"data":{"gaEvent":"Main Nav","gaAction":"Manage your business"},"description":"Track sales, orders \u0026 analytics"},{"content":"Measure your performance","url":"/nz/analytics","data":{"gaEvent":"Main Nav","gaAction":"Measure your Performance"},"description":"Analytics and Reporting"},{"content":"Manage your stock \u0026 orders","url":"/nz/orders","data":{"gaEvent":"Main Nav","gaAction":"Organize inventory and orders"},"description":"Inventory \u0026 order management"}]},{"aside":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Shopify Developers","url":"https://shopify.dev","data":{"gaEvent":"Main Nav","gaAction":"Shopify Developers"},"description":"Build with Shopify's powerful APIs","columnSpan":3},{"content":"Plus","url":"/nz/plus","data":{"gaEvent":"Main Nav","gaAction":"Shopify Plus"},"description":"A commerce solution for growing digital brands","columnSpan":3},{"content":"All Products","url":"/nz/products","data":{"gaEvent":"Main Nav","gaAction":"All products"},"description":"Explore all Shopify products \u0026 features","columnSpan":3}]}]},{"content":"Pricing","url":"/nz/pricing","data":{"gaEvent":"Main Nav","gaAction":"Pricing Nav"}},{"content":"Resources","data":{"gaEvent":"Main Nav","gaAction":"Resources Nav"},"navItems":[{"content":"Help and support","data":{"gaEvent":"Main Nav","gaAction":"Help and support Nav"},"columnStart":1,"columnSpan":3,"icon":"helpAndSupport","navItems":[{"content":"Help and support","url":"https://help.shopify.com/en/","data":{"gaEvent":"Main Nav","gaAction":"Help and support"},"description":"Get 24/7 support"},{"content":"How-to guides","url":"/nz/blog/topics/guides","data":{"gaEvent":"Main Nav","gaAction":"How-to guides"},"description":"Read in-depth business guides"},{"content":"Shopify blog","url":"/nz/blog","data":{"gaEvent":"Main Nav","gaAction":"Shopify blog"},"description":"Business strategy tips"}]},{"content":"Popular topics","data":{"gaEvent":"Main Nav","gaAction":"Popular topics Nav"},"columnStart":4,"columnSpan":6,"splitColumns":true,"icon":"popularTopics","navItems":[{"content":"What is Shopify?","url":"/nz/blog/what-is-shopify","data":{"gaEvent":"Main Nav","gaAction":"What is Shopify?"},"description":"How our commerce platform works"},{"content":"Shopify Editions","url":"/nz/editions","data":{"gaEvent":"Main Nav","gaAction":"Editions"},"description":"New, innovative Shopify products"},{"content":"Founder stories","url":"/nz/blog/topics/founder-stories","data":{"gaEvent":"Main Nav","gaAction":"Founder Stories"},"description":"Learn from successful merchants"},{"content":"Branding","url":"/nz/blog/how-to-build-a-brand","data":{"gaEvent":"Main Nav","gaAction":"Branding"},"description":"Build your brand from scratch"},{"content":"Marketing","url":"/nz/blog/marketing-plan","data":{"gaEvent":"Main Nav","gaAction":"Marketing"},"description":"Build a marketing plan"},{"content":"Ecommerce SEO","url":"/nz/blog/ecommerce-seo-beginners-guide","data":{"gaEvent":"Main Nav","gaAction":"Ecommerce SEO"},"description":"Improve your search ranking"},{"content":"Social media strategy","url":"/nz/blog/topics/social-media-optimization","data":{"gaEvent":"Main Nav","gaAction":"Social media strategy"},"description":"Turn social into sales"},{"content":"Business growth","url":"/nz/blog/how-to-scale-small-business","data":{"gaEvent":"Main Nav","gaAction":"Business growth"},"description":"Scale your business"}]},{"content":"Essential tools","data":{"gaEvent":"Main Nav","gaAction":"Essential tools Nav"},"columnStart":10,"columnSpan":3,"aside":true,"icon":"essentialTools","navItems":[{"content":"Logo maker","url":"/tools/logo-maker","data":{"gaEvent":"Main Nav","gaAction":"Logo maker"}},{"content":"Stock photography","url":"https://www.shopify.com/stock-photos","data":{"gaEvent":"Main Nav","gaAction":"Stock photography"}},{"content":"Business plan template","url":"/nz/blog/business-plan-template","data":{"gaEvent":"Main Nav","gaAction":"Business plan template"}},{"content":"Link in bio tool","url":"https://www.linkpop.com/","data":{"gaEvent":"Main Nav","gaAction":"Link in bio tool"}},{"content":"QR code generator","url":"/nz/tools/qr-code-generator","data":{"gaEvent":"Main Nav","gaAction":"QR code generator"}}]}]},{"content":"Enterprise","url":"/nz/enterprise","data":{"gaEvent":"Main Nav","gaAction":"Upmarket Enterprise CTA"}},{"content":"What’s new","data":{"gaEvent":"Main Nav","gaAction":"What's New"},"navItems":[{"simple":true,"columnStart":1,"columnSpan":12,"navItems":[{"content":"Changelog","url":"https://changelog.shopify.com","data":{"gaEvent":"Main Nav","gaAction":"Changelog"},"description":"Your source for recent updates","columnSpan":3,"icon":"changelog"},{"content":"Summer ’24 Edition","url":"/nz/editions/summer2024","data":{"gaEvent":"Main Nav","gaAction":"Editions"},"description":"The latest 100+ product updates","columnSpan":3,"icon":"editions"},{"content":"All Editions","url":"/editions/all","data":{"gaEvent":"Main Nav","gaAction":"All Editions"},"description":"Archive of past Shopify Editions","columnSpan":3,"icon":"allEditions"},{"content":"Newsroom","url":"https://shopify.com/news","data":{"gaEvent":"Main Nav","gaAction":"Newsroom"},"description":"All company news and press releases","columnSpan":3,"icon":"newsroom"}]}]}]},"pages/shopify.com/($locale)/retail/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Lauren Ufford","avatarUrl":"https://www.gravatar.com/avatar/1d599a97761716befba9022bd9d3e0ce?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/204772942","handle":"6-examples-of-retail-gamification-to-boost-engagement-and-sales","title":"6 Examples of Retail Gamification to Boost Engagement and Sales","publishedAt":"2023-05-03T00:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434","altText":"retail gamification","width":1848,"height":782},"tags":["Marketing"],"contentHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/retail_20gamification.jpg?v=1683156111\" alt=\"retail gamification\"\u003e\u003c/p\u003e\n\u003cp\u003eYou’ve carefully curated your product offerings, you’ve built your brand, and now you’re working to grow your business. If you’re looking to increase sales, build brand awareness, and boost \u003ca href=\"https://www.shopify.com/retail/8-retail-experts-offer-their-top-tip-on-building-brand-loyalty\"\u003ecustomer loyalty\u003c/a\u003e, consider introducing \u003cstrong\u003eretail gamification\u003c/strong\u003e into your sales and marketing strategy. \u003c/p\u003e\n\u003cp\u003eNot sure what retail gamification is and how to apply it to your business? Read on to find out.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--2\"\u003eTable of Contents\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is retail gamification?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy is retail gamification important?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e6 real-life examples of retail gamification \u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eUnify your sales channels with Shopify\u003c/p\u003e\n\u003cp\u003eOnly Shopify unifies your sales channels and gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place.\u003c/p\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003ch2 id=\"1\"\u003eWhat is retail gamification? \u003c/h2\u003e\n\u003cp\u003eGamification in retail is a way to reward customers (online and in person) for participating in “games” with discounts, promotions, free merchandise, or other prizes. Although it takes some time and effort to set up and execute a game, the benefits like driving foot traffic, bolstering engagement, and increasing sales can certainly outweigh the cost. \u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhy is retail gamification important? \u003c/h2\u003e\n\u003cp\u003eMaking sure your retail business is relevant and keeping up with the competition means it’s important to experiment with new and trendings sales and marketing strategies. Retail gamification is one of them. \u003c/p\u003e\n\u003cp\u003eThe increase of smartphone usage is expected to propel the growth of the gamification market. In fact, according to the \u003ca href=\"https://finance.yahoo.com/news/gamification-global-market-report-2023-141200967.html#:~:text=The%20global%20gamification%20market%20grew,least%20in%20the%20short%20term.\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eGamification Global Market Report 2023\u003c/a\u003e, it grew from $14.87 billion in 2022 to $18.63 billion in 2023, at a compound annual growth rate (CAGR) of 25.3%. And it’s expected to grow to $46.44 billion in 2027, at a CAGR of 25.6%. \u003c/p\u003e\n\u003ch2 id=\"3\"\u003e6 real-life examples of retail gamification\u003c/h2\u003e\n\u003ch3\u003e1. Casper\u003c/h3\u003e\n\u003cfigure\u003e \n\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/casper-subway-puzzles-irl-2019.jpg?v=1683156672\" alt=\"casper gamification\"\u003e\n\u003cfigcaption\u003ePhoto courtesy of: \u003ca href=\"https://www.adweek.com/creativity/caspers-new-subway-ads-pose-puzzles-to-get-you-thinking-about-going-back-to-bed/\"\u003eAdweek\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eBack in 2019, mattress company \u003ca href=\"https://casper.com/home-v2.html\"\u003eCasper\u003c/a\u003e used retail gamification to build brand awareness by placing rebus riddle ads in the New York City and Toronto subway.\u003c/p\u003e\n\u003cp\u003eThe riddles covered the entire subway car and each ad was composed of a series of pictures that spelled out a word, without any additional context. The answers were all related to the topic of a good night’s rest—something related to the brand. And the campaign encouraged consumers to visit Casper’s website for solutions to the riddles. \u003c/p\u003e\n\u003cp\u003eThis simple example of retail gamification is a great way to spark curiosity, build brand awareness, and increase website traffic with a fun game to distract subway riders from their stressful commute. The puzzles were hard enough to make you think, but short enough to solve during your commute.\u003c/p\u003e\n\u003ch3\u003e2. eBay\u003c/h3\u003e\n\u003cp\u003eWhen eBay crashed onto the ecommerce market, it brought with it one of the most iconic versions of retail gamification. It’s hard to imagine a world without eBay, but we can’t forget that it was a pioneer in the retail game. According to an \u003ca href=\"http://yukaichou.com/gamification-examples/top-10-ecommerce-gamification-examples-revolutionize-shopping/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003earticle by Yu-Kai Chou\u003c/a\u003e, a renowned gamification and behavioral design expert, “If you were to just think of creating an \u003ca href=\"https://www.shopify.com/blog/ecommerce-business-blueprint\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eecommerce store\u003c/a\u003e, it’s not necessarily intuitive to have a competitive bidding system, real-time feedback, and stars for leveling up that eBay introduced.”\u003c/p\u003e\n\u003cp\u003eThe thrill of placing a bid to “win” a product instead of just purchasing it has created an entire culture of outbidding other customers, snatching obscure items, and trying to find elusive, rare items for a steal.\u003c/p\u003e\n\u003cp\u003eeBay’s bidding system is an example of retail gamification that increases time spent on site, allows you to collect user information through account signups, and delivers an exciting interaction to your customers. The competitive nature of users bidding against one another drives more transactions and gives auction winners a serious high that keeps them coming back for more.\u003c/p\u003e\n\u003cp\u003eConsider integrating a bidding system into your \u003ca href=\"https://www.shopify.com/blog/best-ecommerce-platforms\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eecommerce platform\u003c/a\u003e if you sell unique handmade items, rare collector’s pieces, vintage items, or anything that has limited stock.\u003c/p\u003e\n\u003ch3\u003e3. Sephora\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.sephora.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSephora\u003c/a\u003e’s “Swipe it. Shop it” campaign used retail gamification to add some fun to the usually daunting task of choosing from hundreds of beauty products.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/swipe_480x480.png?v=1683156600\" alt=\"sephora gamification example\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/p\u003e\n\u003cp\u003eInspired by the user-friendly and familiar experience of the dating app Tinder, Sephora customers could swipe left or right depending on if they liked a specific look or not. \u003c/p\u003e\n\u003cp\u003eThis example of retail gamification helped Sephora create an enjoyable shopping experience for its customers by reducing the anxiety that usually comes with browsing an endless product catalog. It also helped the brand attract a millennial audience. \u003c/p\u003e\n\u003cp\u003eSephora's \u003ca href=\"https://www.sephora.com/beauty/loyalty-program#BIFAQWhat\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eBeauty Insider Program\u003c/a\u003e is another example of retail gamification. It’s a free rewards program in the US and Canada that lets customers earn points on all their purchases and then redeem those points for rewards. \u003c/p\u003e\n\u003ch3\u003e4. Victoria’s Secret \u003c/h3\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.victoriassecret.com/us/the-collective\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eVS and PINK Collective\u003c/a\u003e is a rewards program and community for Victoria’s Secret and PINK customers. \u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Vs_reward_program.png?v=1683156436\" alt=\"reward program VS\"\u003e\u003c/p\u003e\n\u003cp\u003eIt’s a \u003ca href=\"https://www.shopify.com/blog/loyalty-program\"\u003eloyalty program\u003c/a\u003e where shoppers of the main Victoria’s Secret brand and the PINK brand can experience retail gamification through earning points and rewards, getting a birthday gift, and picking their own perk once a year. \u003c/p\u003e\n\u003cp\u003eVictoria’s Secret card holders also get special perks like earning rewards faster, three times the points on bra purchases, and an anniversary gift just for being a cardmember. In addition to all this, when you join either the Victoria’s Secret or PINK app, you also get access to the Victoria’s Secret online community.\u003c/p\u003e\n\u003cp\u003eWhat can your retail business learn from Victoria’s Secret? If a major percentage of your target demographic are young and tech-savvy, consider developing a custom app with games, prizes, rewards, and special promotions to get them more engaged with the brand and to drive more sales.\u003c/p\u003e\n\u003ch3\u003e5. Gilt \u003c/h3\u003e\n\u003cp\u003eLuxury members-only ecommerce brand \u003ca href=\"https://www.gilt.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eGilt\u003c/a\u003e provides customers with a high-end VIP shopping experience. The exclusive deals offered on the site encourage quick sales and decisiveness in their members. Gilt sales are time sensitive and use flash sales to move merchandise quickly. According to the Gilt site: “All sales take place only on www.gilt.com and our full collection of merchandise is always available at the start of the sale, so be sure to log on early.”\u003c/p\u003e\n\u003cp\u003eThe flash sale site offers a tiered loyalty program based on points. And Gilt members accrue points via interacting with the site, referring friends, making purchases, and connecting with Gilt’s Facebook timeline (the brand found shoppers made more purchases when connected this way).\u003c/p\u003e\n\u003cp\u003eWithin this gamified luxury system, Gilt offers its Gilt Noir loyalty program—the top-tier elite of the VIP membership. According to \u003ca href=\"http://yukaichou.com/gamification-examples/top-10-ecommerce-gamification-examples-revolutionize-shopping/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eYa-Kai Chou\u003c/a\u003e, this status is offered to the top 1% of shoppers and gives them early access to these already-exclusive sales. “Though they cannot purchase items sooner than other Gilt members,” Chou writes, “their early access privilege allows them to survey the sale products 15 minutes ahead of time. This enables them to be aware of the more desirable products and strategize to beat the ‘competition’ to the marquee items.”\u003c/p\u003e\n\u003cp\u003eThis strategic advantage costs the retailer nothing, but rewards its most loyal members with an insider’s pass—which actually encourages even more sales. In order for your retail business to utilize this kind of gamification, you need to be offering customers a VIP experience with luxury offerings that your members are clamoring to get ahold of.\u003c/p\u003e\n\u003ch3\u003e6. Nike \u003c/h3\u003e\n\u003cp\u003eCapitalizing on the competitive nature of its target audience, the \u003ca href=\"https://www.nike.com/nike-app\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eNike App\u003c/a\u003e and its sister apps, \u003ca href=\"https://www.nike.com/ntc-app\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eNike Training Club\u003c/a\u003e, \u003ca href=\"https://www.nike.com/nrc-app\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eNike Run Club\u003c/a\u003e, and \u003ca href=\"https://www.nike.com/snkrs-app\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eSNKRS\u003c/a\u003e bring together runners, trainers, and athletes alike—\u003ca href=\"https://www.linkedin.com/pulse/lessons-from-nikes-incredible-success-apps-customer-data-subhra-das#\" target=\"_blank\" rel=\"noopener noreferrer\"\u003emore than 300 million\u003c/a\u003e of them in fact. \u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Nike_f47057aa-870f-4585-a4ab-f0d662726e93.png?v=1683156389\" alt=\"Nike gamification\"\u003e\u003c/p\u003e\n\u003cp\u003eThe digital program allows users to post their best times, track their progress, and challenge friends and family to increase fitness and meet goals. And the rewards that Nike offers? How about early access to products and events, free shipping, customized workouts, and more.\u003c/p\u003e\n\u003cp\u003eNike’s apps are a place for their enthusiastic community to come together and interact with the brand, and also drive sales and engagement for the fitness brand. Plus members sign up and provide the company with invaluable customer information, including which activities they use their products with—the best kind of information for further developing the app and the product line.\u003c/p\u003e\n\u003cp\u003eIs there an activity or passion that your target audience shares? Does this require the use of your retail product? If so, consider building a community around that with the help of an app, website, or in-person event.\u003c/p\u003e\n\u003ch2\u003eGet started with retail gamification\u003c/h2\u003e\n\u003cp\u003eHopefully these examples of retail gamification have got you thinking about how your business can benefit from the introduction of some fun and games.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eAdditional research and content from \u003c/em\u003e\u003c/strong\u003e\u003ca href=\"https://www.shopify.com/retail/search?link_search=true\u0026amp;q=Alexis+Damen\" target=\"_blank\" rel=\"noopener noreferrer\"\u003e\u003cstrong\u003e\u003cem\u003eAlexis Damen\u003c/em\u003e\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e\u003cem\u003e.\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n\u003chr\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eUnify your sales channels with Shopify\u003c/p\u003e\n\u003cp\u003eOnly Shopify unifies your sales channels and gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place.\u003c/p\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003chr\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eRetail gamification FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow is gamification used in sales?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eGamification in sales is used to engage and motivate sales teams. Gamification can take the form of sales contests, leaderboards, rewards and recognition, and even virtual currency. This encourages competition, collaboration, and recognition among team members, and can help to increase motivation and productivity. Gamification also helps to track sales performance and progress, allowing sales teams to measure their success and identify areas for improvement.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of gamification?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eAn example of gamification is a loyalty program that awards points for customer purchases and encourages customers to reach certain point thresholds to unlock rewards, such as discounts or exclusive access to products.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Retail gamification is a fun and engaging way to build brand awareness and boost sales. Read on for real-life examples to help you get started.","excerptHtml":"\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/retail_20gamification.jpg?v=1683156111\" alt=\"retail gamification\"\u003e\u003c/p\u003e\n\u003cp\u003eRetail gamification is a fun and engaging way to build brand awareness and boost sales. Read on for real-life examples to help you get started. \u003c/p\u003e","seo":{"__typename":"SEO","title":"6 Examples of Retail Gamification to Boost Engagement and Sales","description":"Retail gamification is a fun and engaging way to build brand awareness and boost sales. Read on for real-life examples to help you get started."},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"Retail Technology: Upgrade Your Toolstack With These 6 Trends\",\"url\":\"retail/retail-technology\"},{\"title\":\"24 Retail Blogs Every Small Business Entrepreneur Should Be Reading\",\"url\":\"retail/120042371-24-retail-blogs-every-small-business-entrepreneur-should-be-reading\"},{\"title\":\"10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store\",\"url\":\"retail/119517891-10-retail-experts-share-their-1-tip-for-marketing-and-growing-your-store\"},{\"title\":\"A Simple Guide to In Store Demos and Sampling for Retailers\",\"url\":\"retail/in-store-demos\"},{\"title\":\"How to Set Up and Optimize Your Google Business Profile\",\"url\":\"retail/google-business-profile\"},{\"title\":\"How Retail Signage Works: A Retailer Guide for 2002\",\"url\":\"retail/retail-signage\"},{\"title\":\"7+ Essential Snapchat Strategies the Retail Pros Use\",\"url\":\"retail/7-essential-snapchat-tips-the-retail-pros-use\"},{\"title\":\"How to Increase Market Penetration: 9 Strategies for Retailers\",\"url\":\"retail/market-penetration\"},{\"title\":\"How to Make Your Product Copy More Persuasive\",\"url\":\"retail/how-to-make-your-product-copy-more-persuasive\"},{\"title\":\"How to Grow Your Retail Business with Brand Licensing\",\"url\":\"retail/brand-licensing\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Google Trends Products: Trending Products To Sell in 2024\",\"tags\":[\"Open a Retail Store\"],\"handle\":\"how-to-use-google-trends-to-start-and-run-a-retail-business\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1246/6441/files/google_20trends_20products.png?v=1677667691\",\"imageAltText\":\"google trends products\",\"modifiedAt\":\"2023-03-01\"},{\"title\":\"How to Price Wholesale \u0026 Retail Products (2024)\",\"tags\":[\"Profitability\"],\"handle\":\"product-pricing-for-wholesale-and-retail\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1246/6441/files/Shopify_Retail_BlogHeader_Product_Pricing_FA.jpg?v=1647455127\",\"imageAltText\":\"product pricing\",\"modifiedAt\":\"2022-03-16\"},{\"title\":\"What Is a SKU Number? How To Use Stock Keeping Units\",\"tags\":[\"Inventory Management\"],\"handle\":\"what-is-a-sku-number\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1246/6441/files/Shopify_Retail_BlogHeader_SKU_Number_FA.jpg?v=1645195813\",\"imageAltText\":\"an illustration of three products on a shelf, each tagged with a unique SKU number.\",\"modifiedAt\":\"2023-12-01\"},{\"title\":\"How To Make Soap: Step-By-Step Guide on Making and Selling Soap (2024)\",\"tags\":[\"Open a Retail Store\"],\"handle\":\"how-to-make-soap-turning-a-necessity-into-a-diy-business\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1246/6441/files/how_20to_20make_20soap_961e8616-2cb8-4154-869a-b103b993fb1f.png?format=webp\u0026v=1701295266\u0026width=1024\",\"imageAltText\":\"four bars of soap representing how to make soap\",\"modifiedAt\":\"2023-11-28\"},{\"title\":\"Cash on Delivery: What Is It and How Does It Work?\",\"tags\":[\"Payments \u0026 Checkout\"],\"handle\":\"cash-on-delivery\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1246/6441/files/cash_20on_20delivery.png?format=webp\u0026v=1699643455\u0026width=1024\",\"imageAltText\":\"Alternating green trucks with stacks of silver coins on a green background.\",\"modifiedAt\":\"2023-10-27\"},{\"title\":\"Pop-Up Shop Ideas: 15 Examples of Successful Shops (2024)\",\"tags\":[\"Clicks to Bricks\"],\"handle\":\"pop-up-shop-ideas\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1246/6441/files/Shopify_Retail_BlogHeader_PopUP_Shop_FA.jpg?v=1637277775\u0026width=1024\",\"imageAltText\":\"Pop up shop ideas\",\"modifiedAt\":\"2023-07-27\"},{\"title\":\"Inventory Management: Everything You Need to Know (2024)\",\"tags\":[\"Inventory Management\"],\"handle\":\"inventory-management\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1246/6441/files/Shopify_Retail_BlogHeader_Inventory_management_FA.jpg?width=1024\",\"imageAltText\":\"Products on a conveyor belt, representing the concept of inventory management.\",\"modifiedAt\":\"2023-12-04\"},{\"title\":\"Impulse Buying: Why We Do It \u0026 9 Ways to Encourage It\",\"tags\":[\"Merchandising \u0026 Store Layout\"],\"handle\":\"10-tactics-for-impulse-buying\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1246/6441/files/Woman_shopping.jpg?v=1634581723\u0026width=1024\",\"imageAltText\":\"Woman shopping\",\"modifiedAt\":\"2023-01-10\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434","imageAltText":"retail gamification","imageClass":"","modifiedAt":"3 May 2023","modifiedAtRaw":"2023-05-03T00:00:00Z"},"metaDescription":"Retail gamification is a fun and engaging way to build brand awareness and boost sales. Read on for real-life examples to help you get started.","contentHtml":"\n\u003cp\u003eYou’ve carefully curated your product offerings, you’ve built your brand, and now you’re working to grow your business. If you’re looking to increase sales, build brand awareness, and boost \u003ca href=\"/nz/retail/8-retail-experts-offer-their-top-tip-on-building-brand-loyalty\"\u003ecustomer loyalty\u003c/a\u003e, consider introducing \u003cstrong\u003eretail gamification\u003c/strong\u003e into your sales and marketing strategy.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eNot sure what retail gamification is and how to apply it to your business? Read on to find out.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-retail-highlight\"\u003e\n\u003cp class=\"heading--2\"\u003eTable of Contents\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is retail gamification?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy is retail gamification important?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e6 real-life examples of retail gamification \u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\n\n\u003ch2 id=\"1\"\u003eWhat is retail gamification?\u0026nbsp;\u003c/h2\u003e\n\u003cp\u003eGamification in retail is a way to reward customers (online and in person) for participating in “games” with discounts, promotions, free merchandise, or other prizes. Although it takes some time and effort to set up and execute a game, the benefits like driving foot traffic, bolstering engagement, and increasing sales can certainly outweigh the cost.\u0026nbsp;\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003ch2 id=\"2\"\u003eWhy is retail gamification important?\u0026nbsp;\u003c/h2\u003e\n\u003cp\u003eMaking sure your retail business is relevant and keeping up with the competition means it’s important to experiment with new and trendings sales and marketing strategies. Retail gamification is one of them.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe increase of smartphone usage is expected to propel the growth of the gamification market. In fact, according to the \u003ca href=\"https://finance.yahoo.com/news/gamification-global-market-report-2023-141200967.html#:~:text=The%20global%20gamification%20market%20grew,least%20in%20the%20short%20term.\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eGamification Global Market Report 2023\u003c/a\u003e, it grew from $14.87 billion in 2022 to $18.63 billion in 2023, at a compound annual growth rate (CAGR) of 25.3%. And it’s expected to grow to $46.44 billion in 2027, at a CAGR of 25.6%.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e6 real-life examples of retail gamification\u003c/h2\u003e\n\u003ch3\u003e1. Casper\u003c/h3\u003e\n\u003cfigure\u003e \n\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/casper-subway-puzzles-irl-2019.jpg?v=1683156672\" alt=\"casper gamification\"\u003e\n\u003cfigcaption\u003ePhoto courtesy of: \u003ca href=\"https://www.adweek.com/creativity/caspers-new-subway-ads-pose-puzzles-to-get-you-thinking-about-going-back-to-bed/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAdweek\u003c/a\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003eBack in 2019, mattress company \u003ca href=\"https://casper.com/home-v2.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCasper\u003c/a\u003e used retail gamification to build brand awareness by placing rebus riddle ads in the New York City and Toronto subway.\u003c/p\u003e\n\u003cp\u003eThe riddles covered the entire subway car and each ad was composed of a series of pictures that spelled out a word, without any additional context. The answers were all related to the topic of a good night’s rest—something related to the brand. And the campaign encouraged consumers to visit Casper’s website for solutions to the riddles.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThis simple example of retail gamification is a great way to spark curiosity, build brand awareness, and increase website traffic with a fun game to distract subway riders from their stressful commute. The puzzles were hard enough to make you think, but short enough to solve during your commute.\u003c/p\u003e\n\u003ch3\u003e2. eBay\u003c/h3\u003e\n\u003cp\u003eWhen eBay crashed onto the ecommerce market, it brought with it one of the most iconic versions of retail gamification. It’s hard to imagine a world without eBay, but we can’t forget that it was a pioneer in the retail game. According to an \u003ca href=\"http://yukaichou.com/gamification-examples/top-10-ecommerce-gamification-examples-revolutionize-shopping/\" target=\"_blank\"\u003earticle by Yu-Kai Chou\u003c/a\u003e, a renowned gamification and behavioral design expert, “If you were to just think of creating an \u003ca href=\"/nz/blog/ecommerce-business-blueprint\" target=\"_blank\"\u003eecommerce store\u003c/a\u003e, it’s not necessarily intuitive to have a competitive bidding system, real-time feedback, and stars for leveling up that eBay introduced.”\u003c/p\u003e\n\u003cp\u003eThe thrill of placing a bid to “win” a product instead of just purchasing it has created an entire culture of outbidding other customers, snatching obscure items, and trying to find elusive, rare items for a steal.\u003c/p\u003e\n\u003cp\u003eeBay’s bidding system is an example of retail gamification that increases time spent on site, allows you to collect user information through account signups, and delivers an exciting interaction to your customers. The competitive nature of users bidding against one another drives more transactions and gives auction winners a serious high that keeps them coming back for more.\u003c/p\u003e\n\u003cp\u003eConsider integrating a bidding system into your \u003ca href=\"/nz/blog/best-ecommerce-platforms\" target=\"_blank\"\u003eecommerce platform\u003c/a\u003e if you sell unique handmade items, rare collector’s pieces, vintage items, or anything that has limited stock.\u003c/p\u003e\n\u003ch3\u003e3. Sephora\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.sephora.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSephora\u003c/a\u003e’s “Swipe it. Shop it” campaign used retail gamification to add some fun to the usually daunting task of choosing from hundreds of beauty products.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/swipe_480x480.png?v=1683156600\" alt=\"sephora gamification example\" style=\"display: block; margin-left: auto; margin-right: auto;\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eInspired by the user-friendly and familiar experience of the dating app Tinder, Sephora customers could swipe left or right depending on if they liked a specific look or not.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThis example of retail gamification helped Sephora create an enjoyable shopping experience for its customers by reducing the anxiety that usually comes with browsing an endless product catalog. It also helped the brand attract a millennial audience.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eSephora's \u003ca href=\"https://www.sephora.com/beauty/loyalty-program#BIFAQWhat\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eBeauty Insider Program\u003c/a\u003e is another example of retail gamification. It’s a free rewards program in the US and Canada that lets customers earn points on all their purchases and then redeem those points for rewards.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e4. Victoria’s Secret\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.victoriassecret.com/us/the-collective\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eVS and PINK Collective\u003c/a\u003e is a rewards program and community for Victoria’s Secret and PINK customers.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Vs_reward_program.png?v=1683156436\" alt=\"reward program VS\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eIt’s a \u003ca href=\"/nz/blog/loyalty-program\"\u003eloyalty program\u003c/a\u003e where shoppers of the main Victoria’s Secret brand and the PINK brand can experience retail gamification through earning points and rewards, getting a birthday gift, and picking their own perk once a year.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eVictoria’s Secret card holders also get special perks like earning rewards faster, three times the points on bra purchases, and an anniversary gift just for being a cardmember. In addition to all this, when you join either the Victoria’s Secret or PINK app, you also get access to the Victoria’s Secret online community.\u003c/p\u003e\n\u003cp\u003eWhat can your retail business learn from Victoria’s Secret? If a major percentage of your target demographic are young and tech-savvy, consider developing a custom app with games, prizes, rewards, and special promotions to get them more engaged with the brand and to drive more sales.\u003c/p\u003e\n\u003ch3\u003e5. Gilt\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eLuxury members-only ecommerce brand \u003ca href=\"https://www.gilt.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eGilt\u003c/a\u003e provides customers with a high-end VIP shopping experience. The exclusive deals offered on the site encourage quick sales and decisiveness in their members. Gilt sales are time sensitive and use flash sales to move merchandise quickly. According to the Gilt site: “All sales take place only on www.gilt.com and our full collection of merchandise is always available at the start of the sale, so be sure to log on early.”\u003c/p\u003e\n\u003cp\u003eThe flash sale site offers a tiered loyalty program based on points. And Gilt members accrue points via interacting with the site, referring friends, making purchases, and connecting with Gilt’s Facebook timeline (the brand found shoppers made more purchases when connected this way).\u003c/p\u003e\n\u003cp\u003eWithin this gamified luxury system, Gilt offers its Gilt Noir loyalty program—the top-tier elite of the VIP membership. According to \u003ca href=\"http://yukaichou.com/gamification-examples/top-10-ecommerce-gamification-examples-revolutionize-shopping/\" target=\"_blank\"\u003eYa-Kai Chou\u003c/a\u003e, this status is offered to the top 1% of shoppers and gives them early access to these already-exclusive sales. “Though they cannot purchase items sooner than other Gilt members,” Chou writes, “their early access privilege allows them to survey the sale products 15 minutes ahead of time. This enables them to be aware of the more desirable products and strategize to beat the ‘competition’ to the marquee items.”\u003c/p\u003e\n\u003cp\u003eThis strategic advantage costs the retailer nothing, but rewards its most loyal members with an insider’s pass—which actually encourages even more sales. In order for your retail business to utilize this kind of gamification, you need to be offering customers a VIP experience with luxury offerings that your members are clamoring to get ahold of.\u003c/p\u003e\n\u003ch3\u003e6. Nike\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003eCapitalizing on the competitive nature of its target audience, the \u003ca href=\"https://www.nike.com/nike-app\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eNike App\u003c/a\u003e and its sister apps, \u003ca href=\"https://www.nike.com/ntc-app\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eNike Training Club\u003c/a\u003e, \u003ca href=\"https://www.nike.com/nrc-app\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eNike Run Club\u003c/a\u003e, and \u003ca href=\"https://www.nike.com/snkrs-app\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSNKRS\u003c/a\u003e bring together runners, trainers, and athletes alike—\u003ca href=\"https://www.linkedin.com/pulse/lessons-from-nikes-incredible-success-apps-customer-data-subhra-das#\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003emore than 300 million\u003c/a\u003e of them in fact.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1246/6441/files/Nike_f47057aa-870f-4585-a4ab-f0d662726e93.png?v=1683156389\" alt=\"Nike gamification\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eThe digital program allows users to post their best times, track their progress, and challenge friends and family to increase fitness and meet goals. And the rewards that Nike offers? How about early access to products and events, free shipping, customized workouts, and more.\u003c/p\u003e\n\u003cp\u003eNike’s apps are a place for their enthusiastic community to come together and interact with the brand, and also drive sales and engagement for the fitness brand. Plus members sign up and provide the company with invaluable customer information, including which activities they use their products with—the best kind of information for further developing the app and the product line.\u003c/p\u003e\n\u003cp\u003eIs there an activity or passion that your target audience shares? Does this require the use of your retail product? If so, consider building a community around that with the help of an app, website, or in-person event.\u003c/p\u003e\n\u003ch2\u003eGet started with retail gamification\u003c/h2\u003e\n\u003cp\u003eHopefully these examples of retail gamification have got you thinking about how your business can benefit from the introduction of some fun and games.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eAdditional research and content from \u003c/em\u003e\u003c/strong\u003e\u003ca href=\"/nz/retail/search?link_search=true\u0026amp;q=Alexis+Damen\" target=\"_blank\"\u003e\u003cstrong\u003e\u003cem\u003eAlexis Damen\u003c/em\u003e\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e\u003cem\u003e.\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\n\n\n\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-retail-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/retail/retail-technology\"\u003eRetail Technology: Upgrade Your Toolstack With These 6 Trends\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/retail/120042371-24-retail-blogs-every-small-business-entrepreneur-should-be-reading\"\u003e24 Retail Blogs Every Small Business Entrepreneur Should Be Reading\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/retail/119517891-10-retail-experts-share-their-1-tip-for-marketing-and-growing-your-store\"\u003e10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/retail/in-store-demos\"\u003eA Simple Guide to In Store Demos and Sampling for Retailers\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/retail/google-business-profile\"\u003eHow to Set Up and Optimize Your Google Business Profile\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/retail/retail-signage\"\u003eHow Retail Signage Works: A Retailer Guide for 2002\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/retail/7-essential-snapchat-tips-the-retail-pros-use\"\u003e7+ Essential Snapchat Strategies the Retail Pros Use\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/retail/market-penetration\"\u003eHow to Increase Market Penetration: 9 Strategies for Retailers\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/retail/how-to-make-your-product-copy-more-persuasive\"\u003eHow to Make Your Product Copy More Persuasive\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nz/retail/brand-licensing\"\u003eHow to Grow Your Retail Business with Brand Licensing\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv style=\"text-align: left;\" class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-retail-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2\u003eRetail gamification FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow is gamification used in sales?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eGamification in sales is used to engage and motivate sales teams. Gamification can take the form of sales contests, leaderboards, rewards and recognition, and even virtual currency. This encourages competition, collaboration, and recognition among team members, and can help to increase motivation and productivity. Gamification also helps to track sales performance and progress, allowing sales teams to measure their success and identify areas for improvement.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is an example of gamification?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003eAn example of gamification is a loyalty program that awards points for customer purchases and encourages customers to reach certain point thresholds to unlock rewards, such as discounts or exclusive access to products.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"retail","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/e03803c72bfcb9c3ef83f877bc5d56f2.png?originalWidth=450\u0026originalHeight=570"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/4ad7ff56021b4164eb6a3ba53600f180.png?originalWidth=660\u0026originalHeight=670"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/d16cdb69b9913e5054d18007ecc1cdeb.png?originalWidth=888\u0026originalHeight=1037"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}}},"shareImage":"https://cdn.shopify.com/s/files/1/1246/6441/articles/retail_20gamification.jpg?v=1727355434","availableRegions":["en-NZ","en-ca","en-gb","en-au","en-id","en-nz","en-za","en-ng","en-ph","en-sg","en-hk","en-ie","en-my"],"popularArticles":[{"title":"Google Trends Products: Trending Products To Sell in 2024","tags":["Open a Retail Store"],"handle":"how-to-use-google-trends-to-start-and-run-a-retail-business","imageUrl":"https://cdn.shopify.com/s/files/1/1246/6441/files/google_20trends_20products.png?v=1677667691","imageAltText":"google trends products","modifiedAt":"2023-03-01"},{"title":"How to Price Wholesale \u0026 Retail Products (2024)","tags":["Profitability"],"handle":"product-pricing-for-wholesale-and-retail","imageUrl":"https://cdn.shopify.com/s/files/1/1246/6441/files/Shopify_Retail_BlogHeader_Product_Pricing_FA.jpg?v=1647455127","imageAltText":"product pricing","modifiedAt":"2022-03-16"},{"title":"What Is a SKU Number? How To Use Stock Keeping Units","tags":["Inventory Management"],"handle":"what-is-a-sku-number","imageUrl":"https://cdn.shopify.com/s/files/1/1246/6441/files/Shopify_Retail_BlogHeader_SKU_Number_FA.jpg?v=1645195813","imageAltText":"an illustration of three products on a shelf, each tagged with a unique SKU number.","modifiedAt":"2023-12-01"},{"title":"How To Make Soap: Step-By-Step Guide on Making and Selling Soap (2024)","tags":["Open a Retail Store"],"handle":"how-to-make-soap-turning-a-necessity-into-a-diy-business","imageUrl":"https://cdn.shopify.com/s/files/1/1246/6441/files/how_20to_20make_20soap_961e8616-2cb8-4154-869a-b103b993fb1f.png?format=webp\u0026v=1701295266\u0026width=1024","imageAltText":"four bars of soap representing how to make soap","modifiedAt":"2023-11-28"},{"title":"Cash on Delivery: What Is It and How Does It Work?","tags":["Payments \u0026 Checkout"],"handle":"cash-on-delivery","imageUrl":"https://cdn.shopify.com/s/files/1/1246/6441/files/cash_20on_20delivery.png?format=webp\u0026v=1699643455\u0026width=1024","imageAltText":"Alternating green trucks with stacks of silver coins on a green background.","modifiedAt":"2023-10-27"},{"title":"Pop-Up Shop Ideas: 15 Examples of Successful Shops (2024)","tags":["Clicks to Bricks"],"handle":"pop-up-shop-ideas","imageUrl":"https://cdn.shopify.com/s/files/1/1246/6441/files/Shopify_Retail_BlogHeader_PopUP_Shop_FA.jpg?v=1637277775\u0026width=1024","imageAltText":"Pop up shop ideas","modifiedAt":"2023-07-27"},{"title":"Inventory Management: Everything You Need to Know (2024)","tags":["Inventory Management"],"handle":"inventory-management","imageUrl":"https://cdn.shopify.com/s/files/1/1246/6441/files/Shopify_Retail_BlogHeader_Inventory_management_FA.jpg?width=1024","imageAltText":"Products on a conveyor belt, representing the concept of inventory management.","modifiedAt":"2023-12-04"},{"title":"Impulse Buying: Why We Do It \u0026 9 Ways to Encourage It","tags":["Merchandising \u0026 Store Layout"],"handle":"10-tactics-for-impulse-buying","imageUrl":"https://cdn.shopify.com/s/files/1/1246/6441/files/Woman_shopping.jpg?v=1634581723\u0026width=1024","imageAltText":"Woman shopping","modifiedAt":"2023-01-10"}],"hreflangs":[{"tagName":"link","rel":"alternate","hreflang":"en-NZ","href":"https://www.shopify.com/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"},{"tagName":"link","rel":"alternate","hreflang":"en-ca","href":"https://www.shopify.com/ca/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"},{"tagName":"link","rel":"alternate","hreflang":"en-gb","href":"https://www.shopify.com/uk/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"},{"tagName":"link","rel":"alternate","hreflang":"en-au","href":"https://www.shopify.com/au/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"},{"tagName":"link","rel":"alternate","hreflang":"en-id","href":"https://www.shopify.com/id/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"},{"tagName":"link","rel":"alternate","hreflang":"en-nz","href":"https://www.shopify.com/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"},{"tagName":"link","rel":"alternate","hreflang":"en-za","href":"https://www.shopify.com/za/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"},{"tagName":"link","rel":"alternate","hreflang":"en-ng","href":"https://www.shopify.com/ng/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"},{"tagName":"link","rel":"alternate","hreflang":"en-ph","href":"https://www.shopify.com/ph/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"},{"tagName":"link","rel":"alternate","hreflang":"en-sg","href":"https://www.shopify.com/sg/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"},{"tagName":"link","rel":"alternate","hreflang":"en-hk","href":"https://www.shopify.com/hk/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"},{"tagName":"link","rel":"alternate","hreflang":"en-ie","href":"https://www.shopify.com/ie/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"},{"tagName":"link","rel":"alternate","hreflang":"en-my","href":"https://www.shopify.com/my/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales"}],"url":"https://www.shopify.com/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","canonicalUrl":"https://www.shopify.com/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","rootDomain":"shopify.com","experimentVariationId":"","realCountryCode":"SG","geoCountryCode":"","regionCode":"","site":{"domain":"www.shopify.co.nz","countryCode":"NZ","hreflang":"en-NZ","locale":"en-NZ","baseEnDomain":true,"currencyCode":"NZD","features":["blog","editions","facebook_instagram","google_pay","google","lite_plan","starter_plan","paypal","plus","localized_help_center","payments_online","payments_swipe","pos","pos_retail","sitemap_blog","sitemap_blog_retail","sitemap_enterprise","sitemap_tools","split_rate","support_24_7","shop","google_buy","global_page_title","wisepad","retail"],"pathPrefix":"nz","languageCode":"en"},"fileRoutePath":"/retail/$article","regions":[{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/au/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","hreflang":"en-AU","label":"Australia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/be-de","hreflang":"de-BE","label":"Belgium","lang":"de","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/be-en","hreflang":"en-BE","label":"Belgium","lang":"en","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/be-fr","hreflang":"fr-BE","label":"Belgium","lang":"fr","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/be","hreflang":"nl-BE","label":"Belgium","lang":"nl","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/br","hreflang":"pt","label":"Brasil","lang":"pt","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/ca/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","hreflang":"en-CA","label":"Canada (English)","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/ca-fr","hreflang":"fr-CA","label":"Canada (Français)","lang":"fr","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/cz","hreflang":"cs","label":"Česká republika","lang":"cs","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/co","hreflang":"es-CO","label":"Colombia","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/dk","hreflang":"da","label":"Danmark","lang":"da","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/dk-en","hreflang":"en-DK","label":"Denmark","lang":"en","base":false,"selector":false,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/de","hreflang":"de","label":"Deutschland","lang":"de","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/es-es","hreflang":"es-ES","label":"España","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/es","hreflang":"es","label":"Español (Intl.)","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/fr","hreflang":"fr","label":"France","lang":"fr","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/hk-en/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","hreflang":"en-HK","label":"Hong Kong SAR","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/in/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","hreflang":"en-IN","label":"India","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/id/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","hreflang":"en-ID","label":"Indonesia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/ie/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","hreflang":"en-IE","label":"Ireland","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/it","hreflang":"it","label":"Italia","lang":"it","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/my/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","hreflang":"en-MY","label":"Malaysia","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/mx","hreflang":"es-MX","label":"México","lang":"es","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/nl","hreflang":"nl","label":"Nederland","lang":"nl","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/nz/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","hreflang":"en-NZ","label":"New Zealand","lang":"en","base":false,"selector":true,"isActive":true,"published":true},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/ng/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","hreflang":"en-NG","label":"Nigeria","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/no","hreflang":"nb","label":"Norge","lang":"nb","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/no-en","hreflang":"en-NO","label":"Norway (English)","lang":"en","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/ph/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","hreflang":"en-PH","label":"Philippines","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/pl","hreflang":"pl","label":"Polska","lang":"pl","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/pt","hreflang":"pt-PT","label":"Portugal","lang":"pt-PT","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/sg/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","hreflang":"en-SG","label":"Singapore","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/za/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","hreflang":"en-ZA","label":"South Africa","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/fi","hreflang":"fi","label":"Suomi","lang":"fi","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/se","hreflang":"sv","label":"Sverige","lang":"sv","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/tr","hreflang":"tr","label":"Türkiye","lang":"tr","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/uk/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","hreflang":"en-GB","label":"United Kingdom","lang":"en","base":false,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","hreflang":"en","label":"USA","lang":"en","base":true,"selector":true,"isActive":false,"published":true},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/th","hreflang":"th","label":"ไทย","lang":"th","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/kr","hreflang":"ko","label":"대한민국","lang":"ko","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/tw","hreflang":"zh-Hant-TW","label":"台灣","lang":"zh-Hant","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/jp","hreflang":"ja-JP","label":"日本","lang":"ja","base":false,"selector":true,"isActive":false,"published":false},{"domain":"www.shopify.co.nz","href":"https://www.shopify.com/zh","hreflang":"zh-Hans","label":"简体中文","lang":"zh-Hans","base":false,"selector":true,"isActive":false,"published":false}],"enPath":"/retail/6-examples-of-retail-gamification-to-boost-engagement-and-sales","handle":"retail-article","geoPricingIsEnabled":false,"editMode":false,"translations":{"en":{"global":{"argoPlaceholder":"2","ariaLabels":{"close":"Close","carousel":{"name":"carousel","slide":"slide","xOfY":"{x} of {y}","play":"Play carousel","pause":"Pause carousel"},"footer":{"regionsNav":"Region Navigation","regionsClose":"Close Region Navigation","newWindow":"Opens an external site in a new window"},"header":{"mobileNavMenu":"Menu","mainNav":"Main","secondaryNav":"Related pages","skipToContent":"Skip to Content"},"headerLight":{"dismissIcon":"Dismiss banner"},"learnMore":"Learn more about {title}","link":{"external":"External source: ","newWindow":" (Opens in a new window)","label":"{{external}}{{title}}{{newWindow}}"},"logoGroup":"Logos","modal":{"close":"Close modal","pip":"Picture in picture"},"next":"Next","previous":"Previous","current":"Current","pagination":{"previous":"Previous page","next":"Next page"},"shopifyLogo":"Shopify logo","shopifyPartnersLogo":"Shopify partners logo","testimonial":{"controls":"Navigate testimonials","plural":"Testimonials","next":"Next Testimonial","previous":"Previous Testimonial","play":"Play Testimonial","pause":"Pause Testimonial"},"videoModal":"video","video":{"play":"Play video","pause":"Pause video"}},"incentivesPromoBanner":{"app_store_credit":"\u003ca href=\"{{signupUrl}}\"\u003eJoin Shopify and get $50 USD to use in the Shopify App Store. \u003c/a\u003e\u003ca id=\"incentivesTermsLink\" target=\"_blank\" data-component-name=\"acquisition-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eTerms apply\u003c/a\u003e","gpv_acquisition_incentive_flag":"Join today and get up to \u003ca id=\"showTermsLink\" target=\"_blank\" data-component-name=\"sales-bonus-terms\" href=\"{{incentiveTerms}}\"/ style=\"color: inherit; font-weight: normal\"\u003e$5,000 in cash rebates\u003c/a\u003e on your first six months of sales","retail":{"spRateTermsLink":"\u0026nbsp\u003ca id=\"spIncentivesTermsLink\" target=\"_blank\" class=\"!font-normal\" target=\"_blank\" data-component-name=\"sp-incentive-terms\" href=\"{{incentiveTerms}}\"/\u003eTerms apply\u003c/a\u003e","subscriptionIncentive":"Special offer: get 6 months of POS Pro for {{incentivePrice}}/month","spRateIncentive":"Get {{rate}}% card rates on up to {{gpvLimit}} USD of in-person sales during your first {{length}} months.","spRateIncentiveTerms":"Terms apply","cardReaderDiscountIncentive":"Get a free card reader when you pick a plan.","cardReaderDiscountIncentiveTerms":"Terms apply"},"gmv_rewards":"\u003ca href=\"{{signupUrl}}\" style=\"text-decoration: none; font-size: 16px\"\u003e\u003cb\u003eOffer: earn 1% of all sales\u003c/b\u003e as subscription credits, up to {{maxPayoutCap}}.\u003c/a\u003e \u003ca id=\"incentiveLearnMoreLink\" href=\"{{learnMore}}\" style=\"font-size: 16px\"\u003eLearn more\u003c/a\u003e"},"cookiesNotice":{"acceptAllButtonText":"Accept all","activeConsentContentHtml":"We use cookies (and other similar technologies) for many purposes, including to improve your experience on our site and for ads and analytics. Click \"Accept all\" to accept these uses. Read more in our \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie Policy\u003c/a\u003e.","buttonText":"OK","contentHtml":"Shopify uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our \u003ca href=\"{{legalPrivacyPath}}\"\u003ePrivacy Policy\u003c/a\u003e and our \u003ca href=\"{{legalCookiesPath}}\"\u003eCookie Policy\u003c/a\u003e.","rejectAllButtonText":"Reject all"},"countries":{"au":"Australia","be":"Belgium","br":"Brazil","ca":"Canada","cn":"China","co":"Colombia","cz":"Czech Republic","dk":"Denmark","en":"USA","es":"Spain","de":"Germany","fi":"Finland","fr":"France","gb":"UK","hk":"Hong Kong SAR","id":"Indonesia","ie":"Ireland","in":"India","it":"Italy","jp":"Japan","kr":"Korea","my":"Malaysia","mx":"Mexico","ng":"Nigeria","nl":"Netherlands","no":"Norway","nz":"New Zealand","ph":"Philippines","pl":"Poland","pt":"Portugal","se":"Sweden","sg":"Singapore","th":"Thailand","tr":"Turkey","tw":"Taiwan","vn":"Vietnam","za":"South Africa"},"downloadApp":{"androidAlt":"Get the Shopify app on Google Play","androidUrl":"https://shopify.com/install/android","iosAlt":"Download the Shopify app on the Apple App Store","iosUrl":"https://shopify.com/install/mobile","qrCodeAlt":"QR code to download from","qrTitle":"Scan to install"},"downloadposApp":{"androidAlt":"Get the Shopify POS Mobile app on Google Play","androidUrl":"https://play.google.com/store/apps/details?id=com.shopify.pos","iosAlt":"Download the Shopify POS Mobile app on the Apple App Store","iosUrl":"https://apps.apple.com/us/app/shopify-point-of-sale-pos/id686830644","qrCodeAlt":"QR code to download from","qrTitle":"Scan or click below to install"},"forms":{"fields":{"country":{"label":"Country","placeholder":"Select one","error":"Please select a country"}}},"globalNav":{"applyText":"Apply for early access","applyTextPlain":"Apply for access","getStarted":"Get started","headerPdfCta":"Download document","headerPdfCtaLink":"https://cdn.shopify.com/static/Shopify-Guide_PDF.pdf","homeUrl":"{{home}}","loginGetStartedText":"Log in to get started","loginText":"Log in","loginUrl":"/login","signinText":"Sign in","signupText":"Start free trial","signupTextFree":"Sign up free","signupTextPlain":"Sign up","searchText":"Search","searchPlaceholder":"Type something you're looking for","searchPlaceholderMobile":"Search","signUpButtonText":"Get in touch","sharedBottomBar":{"shopify":"Shopify","shopifyDesc":"Platform for entrepreneurs \u0026 SMBs","plus":"Plus","plusDesc":"A commerce solution for growing digital brands","enterprise":"Enterprise","enterpriseDesc":"Solutions for the world’s largest brands"}},"showLess":"Show less","showMore":"Show more","home":"{{home}}","learnMore":"Learn more","plans":{"pricingFaqAnswerWithDiscount":"We offer a 25% discount for yearly subscriptions if you choose the Basic, Shopify, or Advanced plans. If you choose a 3-year Shopify Plus plan, we offer a monthly discount and lower online variable platform fees."},"sell":{"header":"Explore your options","title":"Apps that help you sell {{vertical}}","subheading":"Some popular apps other merchants use","seeRecommendedApps":"See more recommended apps","by":"By {{partner}}"},"shopify":"Shopify","pagination":{"page":"Page"},"signup":{"buttonText":"Start free trial","plusButtonText":"Get in touch","buttonText_fr":"Launch your store","label":"Email address","placeholder":"Enter your email address","disclaimerHtml":"Try Shopify free for {{trialLength}} days, no credit card\u0026nbsp;required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","disclaimerNoLengthHtml":"No credit card required. By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","testimonialButtonText":"Try Shopify free for {{trialLength}} days","freeTrialCtaHtml":"Try Shopify for free, and explore all the tools and services you need to start, run, and grow your\u0026nbsp;business.","signupPaidTrialPromo":{"default_one":"Get {{trialLength}} days free then 1 month for {{paidTrialAmount}}.","default_other":"Start for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.","disclaimer":"By entering your email, you agree to receive marketing emails\u0026nbsp;from\u0026nbsp;Shopify.","disclaimerNoEmail_one":"Don’t have a Shopify store? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart free, then get your first month for {{paidTrialAmount}}.\u003c/a\u003e","disclaimerNoEmail_other":"Don’t have a Shopify store? \u003ca href=\"{{deeplinkFreeTrial}}\" data-component-name=\"{{deeplinkFreeTrialName}}\"\u003eStart for free, then get your first {{count}} months for {{paidTrialAmount}}/mo.\u003c/a\u003e"}},"social":{"facebook":{"text":"Facebook","url":"https://www.facebook.com/shopify","url_de":"https://www.facebook.com/shopifyDE","url_jp":"https://www.facebook.com/ShopifyJP"},"twitter":{"text":"Twitter","url":"https://twitter.com/shopify","url_jp":"https://twitter.com/ShopifyJP"},"youtube":{"text":"YouTube","url":"https://www.youtube.com/user/shopify","url_de":"https://www.youtube.com/c/ShopifyDeutsch","url_fr":"https://www.youtube.com/c/ShopifyFrançais","url_it":"https://www.youtube.com/c/ShopifyItaliano","url_jp":"https://www.youtube.com/c/ShopifyJapan","url_nl":"https://www.youtube.com/c/ShopifyNederlands","url_br":"https://www.youtube.com/c/ShopifyBrasil"},"instagram":{"text":"Instagram","url":"https://www.instagram.com/shopify/"},"tiktok":{"text":"TikTok","url":"https://www.tiktok.com/@shopify"},"linkedin":{"text":"LinkedIn","url":"https://www.linkedin.com/company/shopify"},"pinterest":{"text":"Pinterest","url":"https://www.pinterest.com/shopify/","url_jp":"https://www.pinterest.com/shopifyjp/"},"email":{"text":"Email","url":"mailto:"}},"tableOfContents":"Table of Contents","totalApps":6000,"totalThemes":70,"supportedLanguages":50,"totalGateways":100,"totalStores":1700000,"uptime":99.98,"waitlistForm":{"errors":{"general":"Something went wrong, try again later","emailFormat":"Email is formatted incorrectly"},"successMessage":"Done","placeholder":"Enter your email address","buttonText":"Signup"},"editionsEyebrow":{"text":"Shopify Editions | Summer ’24 is live"},"sectionErrorBoundary":{"message":"This content is not loading due to a technical problem"},"nav":{"about":"About Shopify","academy":"Shopify Academy","allFeatures":"All features","allProducts":"All Products","allProductsDescription":"Explore all Shopify products \u0026 features","appStore":"Find business apps","appStoreDescription":"Shopify app store","b2b":"Sell wholesale \u0026 direct","b2bDescription":"Business-to-business (B2B)","balance":"Balance","banking":"Banking","billPay":"Bill Pay","blog":"Blog","blogEnterprise":"Enterprise Blog","blogMerchants":"Merchant Blog","blogRetail":"Retail Blog","borrowing":"Borrowing","branding":"Branding","brandingDescriptionV2":"Build your brand from scratch","brandingFlyoutDescription":"Look professional and help customers connect with your business","build":"Build","burst":"Free stock photos","businessEncyclopedia":"Business encyclopedia","businessFunding":"Secure business funding","businessFundingDescription":"Shopify Capital","businessGrowth":"Business growth","businessGrowthDescription":"Scale your business","businessNameGenerator":"Business name generator ","businessPlanTemplate":"Business plan template","businessTypes":"Business Types","buyButton":"Buy Button","buyButtonDescription":"Transform an existing website or blog into an online store","buyButtonSubnav":"Explore Buy Button","capital":"Capital","capitalLoansAndCashAdvances":"Large retailer funding","capitalSmallBusiness":"Small business funding","cdiscount":"Cdiscount","changelog":"Changelog","changelogDescription":"Your source for recent updates","checkout":"Checkout","checkoutDescription":"Provide fast, smooth checkout experiences","checkoutDescriptionV2":"World-class checkout","checkoutV2":"Check out customers","commerceComponents":"Enterprise","commerceComponentsDescription":"Solutions for the world's largest brands","community":"Community","communityEvents":"Community Events","compareToPlus":"Compare to Plus","compass":"Business courses","compassDescription":"Learn from proven experts","calculator":"Cost calculator","credit":"Credit","ctaAlt":"Free Trial","docs":"Docs","customerInsights":"Know your audience","customerInsightsDescription":"Gain customer insights","customization":"Customization","domains":"Domains","domainsAndHosting":"Own your site domain","domainsAndHostingDescription":"Domains \u0026 hosting","dropshipping":"Dropshipping","ecommerce":"Online store","ecommerceDescription":"Online store editor","ecommerceSeo":"Ecommerce SEO","ecommerceSeoDescription":"Improve your search ranking","ecommerceV2":"Create your website","editions":"Editions","editionsAll":"All Editions","editionsAllDescription":"Archive of past Shopify Editions","editionsCurrent":"Winter ’24 Edition","editionsLast":"Summer ’24 Edition","editionsLastDescription":"The latest 100+ product updates","emailMarketing":"Email marketing","encyclopedia":"Encyclopedia","essentialTools":"Essential tools","examples":"Examples","exchange":"Websites for sale","experts":"Experts","facebook":"Facebook Shops","facebookAds":"Facebook Ads","facebookInstagram":"Facebook \u0026 Instagram","faq":"FAQ","features":"Features","financesManagement":"Manage your finances \u0026 access funding","financesManagementDescription":"Shopify Finance","flow":"Ecommerce automation","flowDescription":"Shopify Flow","flowV2":"Automate your business","forums":"Shopify Community","founderStories":"Founder stories","founderStoriesDescription":"Learn from successful merchants","fraudProtection":"Fraud Protection","freeBusinessTools":"Explore free business tools","freeBusinessToolsDescription":"Tools to run your business","freeTools":"Free tools","fulfillment":"Fulfillment","fulfillmentDescription":"Shopify Fulfillment Network","fulfillmentV2":"Outsource fulfillment \u0026 returns","getStarted":"Start free trial","getInTouch":"Get in touch","google":"Google","googleSmart":"Google","googleYoutube":"Google \u0026 Youtube","guides":"Guides","hardware":"Hardware","hardwareStore":"Hardware store","helpAndSupport":"Help and support","helpAndSupportDescription":"Get 24/7 support","helpCenter":"Help Center","howToGuides":"How-to guides","howToGuidesDescription":"Read in-depth business guides","impressumGenerator":"Impressum-Generator","inbox":"Business chat","inboxDescription":"Turn browsers into buyers","inboxDescriptionV2":"Shopify Inbox","inboxV2":"Chat with customers","instagram":"Instagram","installments":"Installments","internationalSales":"International sales","internationalSalesDescription":"Sell globally","inventoryOrderManagement":"Manage your stock \u0026 orders","inventoryOrderManagementDescription":"Inventory \u0026 order management","joinNow":"Join Now","learn":"Learn","lending":"Lending","linkInBioTool":"Link in bio tool","login":"Log in","logoMaker":"Logo maker","manage":"Manage","manageEverything":"Manage everything","manageYourBusiness":"Manage your business","manageYourBusinessDescription":"Track sales, orders \u0026 analytics","market":"Market","marketDescription":"Market your business","marketDescriptionV2":"Reach \u0026 retain customers","marketing":"Marketing","marketingAutomation":"Marketing automation","marketingDescription":"Build a marketing plan","marketingTools":"Marketing tools","marketingToolsDescription":"Ads, email campaigns, and more","marketplaces":"Online marketplaces","markets":"International commerce","marketsDescription":"Reach buyers in new markets with international selling tools","measureYourPerformance":"Measure your performance","measureYourPerformanceDescription":"Analytics and Reporting","midMarket":"Mid-market","migrateToShopify":"Migrate to Shopify","migrateToShopifyDescription":"Compare to other platforms","mobileApp":"Mobile app","mobileAppDescription":"Respond in real time","moneyManagement":"Get paid faster","moneyManagementDescription":"Shopify Balance","more":"More","newsroom":"Newsroom","newsroomDescription":"All company news and press releases","onlineFlyoutDescription":"Find a domain, explore stock images, and amplify your brand","onlinePresence":"Online presence","onlineStoreDescription":"Sell online with an ecommerce website","omnichannel":"Omnichannel selling","orderManagementAndFulfillment":"Order management and delivery","overview":"Overview","partners":"Partners","payments":"Payment processing","paymentsDescription":"Set up forms of payment","paymentsOverview":"Overview","paymentsV2":"Accept online payments","pillarDropdownCta":"Get started","ping":"Shopify Ping","plus":"Plus","plusPricing":"Plus Pricing","podcasts":"Podcasts","pointOfSale":"Point of Sale","pointOfSaleDescription":"Point of Sale (POS)","pointOfSaleV2":"Sell in person","popularTopics":"Popular topics","pos":"Shopify POS","posPricing":"POS Pricing","posSystemSmallBusiness":"Small business POS","posMultiStore":"Multi-store POS","posInventorySystem":"POS inventory system","posAndroid":"Android POS","posIpad":"iPad POS","posApp":"POS App","posSoftware":"POS Software","pricing":"Pricing","pricingOverview":"Pricing overview","productSourcing":"Product sourcing","productSourcingDescription":"Find products to sell","productsToSell":"Products to sell","qrCodeGenerator":"QR code generator","rakuten":"Rakuten","research":"Research","resources":"Resources","retail":"Retail POS","retailDescription":"Sell at retail locations, pop-ups, and beyond","salesChannels":"Sales channels","salesChannelsDescription":"Reach millions of shoppers and boost sales","salesChannelsDescriptionV2":"Channels for social \u0026 marketplaces","salesChannelsV2":"Sell across channels","segmentation":"Customer groups","sell":"Sell","sellEverywhere":"Sell everywhere","sellOnline":"Sell online","sellOnlineDescription":"Grow your business online","sellYourProducts":"Sell your products","sellYourProductsDescription":"Sell online or in person","shipping":"Shipping","shippingDescription":"Fulfill orders faster","shippingDescriptionV2":"Shopify Shipping","shippingV2":"Ship orders faster","inventoryDescription":"Inventory management","shop":"Shop","shopPay":"Shop Pay","shopifyBlog":"Shopify blog","shopifyBlogDescription":"Business strategy tips","shopifyCaseStudies":"Case Studies","shopifyCaseStudiesDescription":"Learn from successful merchants","shopifyComparison":"Shopify comparison","shopifyComparisonDescription":"Comparison with other platforms","shopifyMigration":"Migrate to Shopify","shopifyMigrationDescription":"Migration checklists, guides and tools","shopifyDevelopers":"Shopify Developers","shopifyDevelopersDescription":"Build with Shopify's powerful APIs","shopifyEditions":"Shopify Editions","shopifyEditionsDescription":"New, innovative Shopify products","shopifyEmail":"Nurture customers","shopifyEmailDescription":"Shopify Email","shopifyFinance":"Shopify Finance","shopifyGold":"Enterprise","shopifyOnlineStore":"Shopify Online store","shopifyPlus":"Enterprise","shopifyPlusDescription":"A commerce solution for growing digital brands","shopifyPointOfSale":"Shopify Point of Sale","shopifySite":"shopify.com","shopifyVsBigCommerce":"Shopify vs. BigCommerce","shopifyVsSalesforce":"Shopify vs. Salesforce","shopifyVsSquare":"Shopify vs. Square","signup":"Sign up","social":"Social media","socialDescription":"Social media integrations","socialMediaStrategy":"Social media strategy","socialMediaStrategyDescription":"Turn social into sales","socialV2":"Market across social","solutions":"Solutions","staffManagement":"Staff management","start":"Start","startYourBusiness":"Start your business","startYourBusinessDescription":"Build your brand","stockPhotography":"Stock photography","storeSetup":"Store set up","storeSetupDescription":"Use Shopify’s powerful features to start selling","storeThemes":"Store themes","storeThemesDescription":"Customize your store","successStories":"Success stories","tax":"Tax","termLoans":"Term Loans","themeStore":"Theme store","themes":"Themes","tiktok":"TikTok","upgradeToPlus":"Upgrade to Plus","videos":"Videos","walmart":"Walmart Marketplace","waysToSell":"Ways to sell","webAddress":"Domain name","websiteBuilder":"Website Builder","whatIsShopify":"What is Shopify?","whatIsShopifyDescription":"How our commerce platform works","whatsNew":"What’s new","youtube":"YouTube"},"footer":{"about":"About","aboutShopify":"About Shopify","accessibility":"Accessibility","affiliateProgram":"Affiliate Program","affiliates":"Affiliates","apiDocs":"API Documentation","appDemo":"App Demo","appDeveloperProgram":"App Developers","appStore":"App Store","ar":"Shopify AR","blog":"Blog","blogTopics":"Blog Topics","brand":"Brand","buildBlack":"Build Black","buildNative":"Build Native","businessNameGenerator":"Business Name Generator ","burst":"Free Stock Photos","buyButton":"Buy Button","capital":"Capital","careers":"Careers","commerceComponents":"Commerce Components","company":"Company","companyInfo":"Company Info","contact":"Contact","contactShopify":"Contact Shopify","countrySelect":"Change your country or region.","countrySelectHeading":"Country/region","devDegree":"Dev Degree","developers":"Developers","documentation":"Shopify Help Center","domainNames":"Domain Names","domains":"Domains","dropshipping":"Dropshipping Business","ecommerce":"Online Store","ecommerceHosting":"Ecommerce Hosting","ecommerceSoftware":"Ecommerce Software","economicGrowth":"Economic Growth","email":"Email","examples":"Examples","experts":"Shopify Partners","featureTour":"Website Builder","features":"Features","forums":"Shopify Community","fulfillment":"Fulfillment","gaming":"Gaming","globalImpact":"Global Impact","hardware":"Hardware","hatchful":"Hatchful","heading":"More resources","helpCenter":"Help Center","hireAnExpert":"Hire a Partner","investors":"Investors","leadership":"Leadership","legal":"Legal","linkpop":"Linkpop","logoGenerator":"Logo Maker","managePrivacy":"Manage Privacy","merchantSupport":"Merchant Support","mobileCommerce":"Mobile Commerce","onlineStore":"Ecommerce Website","onlineStoreBuilder":"Online Store Builder","partnerProgram":"Partner Program","partners":"Partners","payments":"Payments","phoneNumber":"1-888-329-0139","platform":"Platform","pointOfSale":"Point of Sale","posFeatures":"Features","posSoftware":"POS Software","pressAndMedia":"Press and Media","pressReleases":"Press Releases","privacyChoices":"Privacy Choices","privacyPolicy":"Privacy Policy","products":"Products","research":"Research","resources":"Support","sellInStore":"Point of Sale","sellOnline":"Sell Online","sellOnlineTour":"Online Retail","serviceStatus":"Service Status","setUp":"Setup","sfn":"Shopify Fulfillment Network","shipping":"Shipping","shop":"Shop","shopPay":"Shop Pay","shopify":"Shopify","shopifyAcademy":"Shopify Academy","shopifyEvents":"Shopify Events","shopifyExperts":"Shopify Partners","shopifyForEnterprise":"Shopify for Enterprise","shopifyGold":"Enterprise","shopifyLite":"Shopify Lite","shopifyPlus":"Shopify Plus","shoppingCart":"Shopping Cart","sitemap":"Sitemap","social":"Social","socialImpact":"Social Impact","solutions":"Solutions","storeDesign":"Themes","storeThemes":"Store Themes","support":"24/7 support","supportLimited":"Customer Support","sustainability":"Sustainability","termsOfService":"Terms of Service","themeStore":"Theme Store","themeSupport":"Theme Support","themes":"Themes","tools":"Free Tools","topics":"Topics","trustSealsAccessibilityText":"Use Shopify with confidence. Our platform has been assessed and certified by:","video":"Video","videoTutorials":"Video Tutorials"}},"pages/retail/$article/settings":{"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}}},"pages/retail/$article/content":{"articleMetaTitle":"{{title}} ({{year}})","articleNavigation":{"title":"On this page","bannerTitle":"Unify online and in-person sales today.","bannerSubTitle":"For free.","bannerHint":"Try Shopify for free, no credit card required.","text":"Talk to sales","href":"/pos/request-info","treatment":{"bannerTitle":"Ready to unify your online and in-person sales today?","bannerSubTitle":""}},"subscribeBanner":{"title":"Grow your retail business","description":"Get exclusive behind-the-scenes merchant stories, industry trends, and tips for creating standout brick-and-mortar experiences.","placeholder":"Enter email","buttonText":"Subscribe","hint":"No charge. Unsubscribe anytime.","successMessage":{"heading":"Thank you for subscription!","contentHtml":"Check your email for instructions."}},"popularPostsTitle":"popular posts","subscribe":{"errors":{"email":"Please enter a valid email address."},"guidesCta":{"subhead":"Almost there: please enter your email below to gain instant access.","disclaimer":"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe.","submit":"Get updates","success":{"heading":"Thanks for subscribing.","subhead":"You’ll start receiving free tips and resources soon. In the meantime, start building your store with a free trial of Shopify.","cta":"Get started"},"error":"Something went wrong, please try again later!"}},"readMoreLinks":{"title":"Read more"},"partnersSignup":{"service_partner":{"heading":"Grow your business with the Shopify Partner Program","content":"Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community.","cta":"Sign up"},"app_developer":{"heading":"Build apps for Shopify merchants","content":"Whether you want to build apps for the Shopify App Store, offer custom app development services, or are looking for ways to grow your user base, the Shopify Partner Program will set you up for success. Join for free and access educational resources, developer preview environments, and recurring revenue share opportunities.","cta":"Sign up"},"affiliate":{"heading":"Become a Shopify Affiliate","content":"Use your voice to inspire entrepreneurship around the world. Whether you’re an existing partner or new to the Shopify Partner Program, apply to become a Shopify Affiliate and earn commission by referring your audience to Shopify.","cta":"Apply now"},"general":{"heading":"Grow your business with the Shopify Partner Program","content":"Whether you offer web design and development services or want to build apps for the Shopify App Store, the Shopify Partner Program will set you up for success. Join for free and access revenue share opportunities, developer preview environments, and educational resources.","cta":"Sign up"}},"authorSection":{"headingHtml":"Share article","updated":"Last updated","byAuthor":"by \u003cwrapper\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/wrapper\u003e","byAuthor_withLink":"by \u003cwrapper\u003e\u003curl\u003e\u003cname\u003e{{authorName}}\u003c/name\u003e\u003c/url\u003e\u003c/wrapper\u003e","reviewed":"Reviewed","written":"Written"},"articleHeader":{"blogLink":{"text":"blog"}},"hero":{"kicker":"Shopify Retail Blog","heading":"Unify online and in-person sales today.","subhead":"Explore the Point of Sale system with everything you need to sell in person, backed by everything you need to sell online.","image":{"alt":"My alt."},"button":{"href":"{{deeplinkFreeTrial}}","text":"Start free trial"},"lightButton":{"text":"Talk to sales"}},"subscription":{"heading":"Grow your retail business","subhead":"Get exclusive behind-the-scenes merchant stories, industry trends, and tips for creating standout brick-and-mortar experiences.","disclaimer":"No charge. Unsubscribe anytime.","conversionCta":{"text":"Subscribe","emailPlaceholder":"Email here","successMessage":{"heading":"Thank you for subscription!","contentHtml":"Check your email for instructions."}}},"latestArticles":{"heading":"Latest from Shopify","link":{"text":"See all"}},"sellAnywhere":{"heading":"Sell anywhere with Shopify","description":"Learn on the go. Try Shopify for free, and explore all the tools you need to start, run, and grow your business.","buttonText":"Start free trial","lightButtonText":"Talk to sales","buttonHref":"{{deeplinkFreeTrial}}"},"textCta":{"href":"{{deeplinkFreeTrial}}","text":"Click here to start selling with Shopify"},"rightColSideBannerTitle":"The point of sale for every sale.","rightColSideBannerButtonHint":"Explore Shopify POS"},"pages/retail/$article/guide_ctas":{"guidesCta":{"modal":{"subhead":"Almost there: please enter your email below to gain instant access.","disclaimer":"We'll also send you updates on new educational guides and success stories from the Shopify newsletter. We hate SPAM and promise to keep your email address safe."},"analytics":{"heading":"Free Ebook: Ecommerce Analytics for Beginners","content":"Find out which metrics are the key to establishing and growing your online business. This free guide is the perfect first step in learning about ecommerce analytics.","cta":"Get the free ebook now","modal_headline":"Get Ecommerce Analytics for Beginners delivered right to your inbox."},"back_to_school":{"heading":"The Complete Guide to Back to School Marketing for Retail Stores","content":"Get an update on this year's back to school marketing trends, compare strategies, and build out your plan with this short guide.","cta":"Get your free guide now","modal_headline":"Get the Back to School Marketing Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"brand_storytelling":{"heading":"Free Worksheet: Brand Storytelling","content":"Use this handy exercise as a guide to help you craft a compelling brand story and build a loyal audience through the power of storytelling.","cta":"Get the worksheet","modal_headline":"Get our free Brand Storytelling Worksheet delivered right to your inbox."},"branding":{"heading":"Free Reading List: How to Brand Your Business","content":"A great brand can help your products stand out from the crowd. Get a crash course in small business branding with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Branding reading list delivered right to your inbox."},"businessplan":{"heading":"Free: Business Plan Template","content":"Business planning is often used to secure funding, but plenty of business owners find writing a plan valuable, even if they never work with an investor. That’s why we put together a free business plan template to help you get started.","cta":"Get the template now","modal_headline":"Get the business plan template delivered right to your inbox."},"businessideas":{"heading":"Free: The Big List of Business Ideas","content":"To help you find the inspiration to start, we compiled a list of 100+ in-demand business ideas, broken down into categories like fitness, apparel, and gaming.","cta":"Get the list now","modal_headline":"Get the big list of business ideas delivered right to your inbox."},"case_studies":{"heading":"Free Video Series: Ecommerce Inspiration","content":"Feeling uninspired? Watch some of the world's most successful entrepreneurs share their best advice for new business owners.","cta":"Get the free video series","modal_headline":"Get our Ecommerce Inspiration video series delivered right to your inbox."},"competitive":{"heading":"Free: Competitive Analysis Template","content":"By evaluating the strengths and weaknesses of your competition, you can begin to formulate how to give your company an advantage. Download our free competitive analysis template and gain an edge over the competition.","cta":"Get the template now","modal_headline":"Get the competitive analysis template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","cta":"Download now and start optimizing your operations","modal_headline":"Get our shipping and fulfillment guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"video":{"heading":"Free Reading List: Video Marketing Tips and Tricks","content":"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."}}},"pages/retail/blogSubNav":{"subNav":{"title":"Blog","pageTitle":"Menu","overviewText":"Homepage","links":{"manageInventory":"Manage Inventory","openStore":"Open Store","marketing":"Marketing","latest":"Latest","more":"More"},"subLinks":{"profitability":"Profitability","paymentsCheckout":"Payments \u0026 Checkout","merchandisingStoreLayout":"Merchandising \u0026 Store Layout","storeManagement":"Store Management","seeAllTopics":"See All topics"}}}},"en-NZ":{"pages/retail/$article/guide_ctas":{},"pages/retail/$article/content":{},"pages/retail/blogSubNav":{},"global":{},"pages/retail/$article/settings":{}}},"pricing":{"annualDiscountPercentage":25,"basicAnnualPrice":"\u003cspan\u003e$29.00 USD\u003c/span\u003e","googleCountryOffer":"$600 NZD","minimumMonthlyPrice":"$5","minimumMonthlyPriceCurrency":"USD","paidTrialAmount":"$1","paidTrialMonths":3,"posProPriceUsd":"$89","posRetailLocations":"1,000","promoAmount":{"amount":1,"currencyCode":"USD","currencySymbol":"$"},"signupTypes":["paid_trial_experience"],"trialLength":3,"usd":"USD"}},"root":null},"actionData":null,"errors":null}};</script><script type="module" async="">; import * as route0 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-C-mg5gkk.js"; import * as route1 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-YhaZ_g6D.js"; import * as route2 from "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-Dadoc0Nm.js"; window.__remixManifest = { "entry": { "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js" ], "css": [] }, "routes": { "root": { "id": "root", "path": "", "hasAction": false, "hasLoader": false, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": true, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/root-C-mg5gkk.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-BmnmoWJU.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-BJS5F588.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-DQuLW4bT.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-Bv1m84ju.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SideBySide-Csvp0IIu.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-HFzBeLPW.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-IVgVfgzw.js" ], "css": [] }, "pages/shopify.com/($locale)~~layout": { "id": "pages/shopify.com/($locale)~~layout", "parentId": "root", "path": ":locale?", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/layout-YhaZ_g6D.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-BmnmoWJU.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Provider-HFzBeLPW.js" ], "css": [] }, "pages/shopify.com/($locale)/retail/$article": { "id": "pages/shopify.com/($locale)/retail/$article", "parentId": "pages/shopify.com/($locale)~~layout", "path": "retail/:article", "hasAction": false, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-Dadoc0Nm.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-BmnmoWJU.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-BJS5F588.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-q0mBv8hU.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-vw4CYqxh.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-D7XHZ9da.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-IVgVfgzw.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-CRXFT8nJ.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-CPGsCYBt.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-_1IofRan.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Hero-tg8jyjj3.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-D2JzJPNN.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-BtAgbw_i.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-CO8llDlK.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/RetailConversion-C5iOhrIY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SimpleSectionsIndex-D1QGlCwE.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-CGuzOVmV.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-DQuLW4bT.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Section-Bv1m84ju.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Image-Dqn2JlFF.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/partnersHelpers-BlRjfC34.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BaseInput-DxnbX8Hr.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/utils-DbZwQWK5.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-BQTsflXg.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/article-BLvhnj4S.js" ], "css": [] }, "pages/shopify.com/($locale)/retail": { "id": "pages/shopify.com/($locale)/retail", "parentId": "pages/shopify.com/($locale)~~layout", "path": "retail", "hasAction": true, "hasLoader": true, "hasClientAction": false, "hasClientLoader": false, "hasErrorBoundary": false, "module": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-ZJTXQBVQ.js", "imports": [ "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/components-60B5pb4k.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/I18N-BmnmoWJU.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Wrapper-BJS5F588.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/PageLayout-q0mBv8hU.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/XIcon.svg-BsjI1VIY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/NavigationSearch-vw4CYqxh.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cs9nQPfb.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/constants-Cm4ZPFll.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/BlogCard-D7XHZ9da.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/HeadingGroup-IVgVfgzw.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/index-CRXFT8nJ.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Conversion-CPGsCYBt.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/ArticleCarousel-_1IofRan.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/Hero-tg8jyjj3.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/LatestSection-D2JzJPNN.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/style-BtAgbw_i.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/blog-CO8llDlK.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/RetailConversion-C5iOhrIY.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/SimpleSectionsIndex-D1QGlCwE.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/useBlogPageTitle-CGuzOVmV.js", "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/route-BQTsflXg.js" ], "css": [] } }, "url": "https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/manifest-6da66ae2.js", "version": "6da66ae2" }; window.__remixRouteModules = {"root":route0,"pages/shopify.com/($locale)~~layout":route1,"pages/shopify.com/($locale)/retail/$article":route2}; import("https://cdn.shopify.com/shopifycloud/brochure-iii/production-blog/assets/entry.client-CTuCHl1M.js");</script></body></html>