CINXE.COM

<!DOCTYPE html><html dir="ltr" lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta http-equiv="X-UA-Compatible" content="IE=edge"/><script async="" src="//sandbox.piano.io/xbuilder/experience/load?aid=cJo8WPy0su"></script><script></script><script>var McKinsey = {"ArticleTemplate":"","DaysSinceCMSPublication":"58","DisplayDate":"2/13/2025","OriginalPublicationDate":"2/13/2025","SitecoreId":"{47628132-2E40-4F8F-BAD5-917F1F55FA1D}","Title":"Jenny Cordina","ArticleType":"","ContentType":"Profile","ServerNumber":"","IsPageRestricted":"false","UserID":"","RegistrationDate":"","LoginStatus":"logged_out","JobTitle":"","CompanyName":"","blogTags":null,"enableRegWall":false}; var pageMetaInformation = {"CurrentLanguage":"en","AlternateLanguages":[{"DisplayName":"English","LanguageCode":"en","Url":"/our-people/jenny-cordina"}],"NavigationLink":"","ActiveItemId":"{47628132-2E40-4F8F-BAD5-917F1F55FA1D}","OfficeCode":"","MiniSiteId":""};</script><link rel="icon" href="/favicon.ico"/><link href="https://www.mckinsey.com/redesign/resources/css/styles-rc.css" rel="stylesheet"/><link rel="manifest" href="/manifest.json"/><link rel="dns-prefetch" href="//cdn.dynamicyield.com"/><link rel="dns-prefetch" href="//st.dynamicyield.com"/><link rel="dns-prefetch" href="//rcom.dynamicyield.com"/><link rel="dns-prefetch" href="//cdn.cookielaw.org"/><link rel="preconnect" href="//assets.adobedtm.com"/><link rel="preconnect" href="//connect.facebook.net"/><link rel="preconnect" href="//static.hotjar.com"/><link rel="preload" as="font" href="/next-static/fonts/bower/Bower-Bold.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/regular/McKinseySans-Regular.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium/McKinseySans-Medium.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light/McKinseySans-Light.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/italic/McKinseySans-Italic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/light-italic/McKinseySans-LightItalic.woff2" type="font/woff2" crossorigin=""/><link rel="preload" as="font" href="/next-static/fonts/mckinsey-sans/medium-italic/McKinseySans-MediumItalic.woff2" type="font/woff2" crossorigin=""/><title>Jenny Cordina | McKinsey & Company</title><meta name="apple-itunes-app" content="app-id=674902075"/><link rel="apple-touch-icon" sizes="57x57" href="/next-static/images/mck-touch-icon-57x57.png"/><link rel="apple-touch-icon" sizes="72x72" href="/next-static/images/mck-touch-icon-72x72.png"/><link rel="apple-touch-icon" sizes="114x114" href="/next-static/images/mck-touch-icon-114x114.png"/><link rel="apple-touch-icon" sizes="144x144" href="/next-static/images/mck-touch-icon-144x144.png"/><link rel="apple-touch-icon" sizes="152x152" href="/next-static/images/mck-touch-icon-152x152.png"/><link rel="apple-touch-icon" sizes="167x167" href="/next-static/images/mck-touch-icon-167x167.png"/><link rel="apple-touch-icon" sizes="180x180" href="/next-static/images/mck-touch-icon-180x180.png"/><meta content="no-referrer-when-downgrade" name="referrer"/><meta content="McKinsey & Company" property="og:site_name" name="site_name"/><meta content="Jenny Cordina" property="og:title" name="title"/><meta content="Global leader of McKinsey鈥檚 healthcare consumer work; counsels healthcare institutions on growth, consumerism, and performance transformation" property="og:description" name="description"/><meta content="https://www.mckinsey.com/our-people/jenny-cordina" name="url" property="og:url"/><meta content="index,follow,all" name="robots"/><meta content="https://www.mckinsey.com/~/media/mckinsey/our%20people/jenny%20cordina/jenny%20cordina_8353_fc-mask_profile_1536x1152.png" property="og:image" name="image"/><meta content="{47628132-2E40-4F8F-BAD5-917F1F55FA1D}" name="sid"/><link href="https://www.mckinsey.com/our-people/jenny-cordina" rel="canonical"/><meta content="summary_large_image" name="twitter:card"/><meta content="@mckinsey" name="twitter:site"/><meta content="Profile" name="contenttype"/><meta content="Our People" name="sections"/><meta content="/~/media/mckinsey/our%20people/jenny%20cordina/jenny%20cordina_8353_fc-mask_profile_1536x1152.png" name="search-image"/><meta content="Partner, Detroit" name="title-location"/><meta name="searchresults-tags"/><link href="https://www.mckinsey.com/our-people/jenny-cordina" hrefLang="x-default" rel="alternate"/><link href="https://www.mckinsey.com/our-people/jenny-cordina" rel="alternative" hrefLang="en"/><script type="application/ld+json">{"@context":"https://schema.org","@type":"Person","name":"Jenny Cordina","jobTitle":"Partner, Detroit"}</script><meta name="next-head-count" content="51"/><meta name="next-font-preconnect"/><script src="" id="gtag-manager" data-nscript="beforeInteractive"> (function(w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-NJ7TLQ2W'); </script><script src="" id="onetrust-wrapperchecker" data-nscript="beforeInteractive">function OptanonWrapperChecker() {}</script><link rel="preload" href="/_next/static/css/b4162f37e49d8081.css" as="style"/><link rel="stylesheet" href="/_next/static/css/b4162f37e49d8081.css" data-n-g=""/><link rel="preload" href="/_next/static/css/263b89d6f62640b6.css" as="style"/><link rel="stylesheet" href="/_next/static/css/263b89d6f62640b6.css" data-n-p=""/><link rel="preload" href="/_next/static/css/da65049fb458676b.css" as="style"/><link rel="stylesheet" href="/_next/static/css/da65049fb458676b.css"/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-5cd94c89d3acac5f.js"></script><script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" data-document-language="true" type="text/javascript" data-domain-script="915b5091-0d7e-44d2-a8c4-cf08267e52fe" defer="" data-nscript="beforeInteractive"></script><script defer="" src="/_next/static/chunks/2615.0773d6259b403050.js"></script><script src="/_next/static/chunks/webpack.a343cb3226d712c3.js" defer=""></script><script src="/_next/static/chunks/framework.62bbe2ca94854a85.js" defer=""></script><script src="/_next/static/chunks/main.51e10588adc949ca.js" defer=""></script><script src="/_next/static/chunks/pages/_app.efd8da288ba65325.js" defer=""></script><script src="/_next/static/chunks/3b1baa31.cd6cdac6158774d8.js" defer=""></script><script src="/_next/static/chunks/7d0bf13e.8f3383787afb45af.js" defer=""></script><script src="/_next/static/chunks/1354.c34ddc4bd7c986c8.js" defer=""></script><script src="/_next/static/chunks/408.f1e6dcef6986b377.js" defer=""></script><script src="/_next/static/chunks/pages/%5B%5B...path%5D%5D.0e7d31a1f4d90875.js" defer=""></script><script src="/_next/static/jIkMSrTx4uqE8V-HInFJO/_buildManifest.js" defer=""></script><script src="/_next/static/jIkMSrTx4uqE8V-HInFJO/_ssgManifest.js" defer=""></script><script src="/_next/static/jIkMSrTx4uqE8V-HInFJO/_middlewareManifest.js" defer=""></script> <script>(window.BOOMR_mq=window.BOOMR_mq||[]).push(["addVar",{"rua.upush":"false","rua.cpush":"false","rua.upre":"false","rua.cpre":"false","rua.uprl":"false","rua.cprl":"false","rua.cprf":"false","rua.trans":"","rua.cook":"false","rua.ims":"false","rua.ufprl":"false","rua.cfprl":"false","rua.isuxp":"false","rua.texp":"norulematch","rua.ceh":"false","rua.ueh":"false","rua.ieh.st":"0"}]);</script> <script>!function(a){var e="https://s.go-mpulse.net/boomerang/",t="addEventListener";if("False"=="True")a.BOOMR_config=a.BOOMR_config||{},a.BOOMR_config.PageParams=a.BOOMR_config.PageParams||{},a.BOOMR_config.PageParams.pci=!0,e="https://s2.go-mpulse.net/boomerang/";if(window.BOOMR_API_key="TURRK-8ADJT-WDUC5-TC32E-KV9ND",function(){function n(e){a.BOOMR_onload=e&&e.timeStamp||(new Date).getTime()}if(!a.BOOMR||!a.BOOMR.version&&!a.BOOMR.snippetExecuted){a.BOOMR=a.BOOMR||{},a.BOOMR.snippetExecuted=!0;var i,_,o,r=document.createElement("iframe");if(a[t])a[t]("load",n,!1);else if(a.attachEvent)a.attachEvent("onload",n);r.src="javascript:void(0)",r.title="",r.role="presentation",(r.frameElement||r).style.cssText="width:0;height:0;border:0;display:none;",o=document.getElementsByTagName("script")[0],o.parentNode.insertBefore(r,o);try{_=r.contentWindow.document}catch(O){i=document.domain,r.src="javascript:var d=document.open();d.domain='"+i+"';void(0);",_=r.contentWindow.document}_.open()._l=function(){var a=this.createElement("script");if(i)this.domain=i;a.id="boomr-if-as",a.src=e+"TURRK-8ADJT-WDUC5-TC32E-KV9ND",BOOMR_lstart=(new Date).getTime(),this.body.appendChild(a)},_.write("<bo"+'dy onload="document._l();">'),_.close()}}(),"".length>0)if(a&&"performance"in a&&a.performance&&"function"==typeof a.performance.setResourceTimingBufferSize)a.performance.setResourceTimingBufferSize();!function(){if(BOOMR=a.BOOMR||{},BOOMR.plugins=BOOMR.plugins||{},!BOOMR.plugins.AK){var e=""=="true"?1:0,t="",n="bdpnbeqxgy4diz5thlvq-f-3ff50af3c-clientnsv4-s.akamaihd.net",i="false"=="true"?2:1,_={"ak.v":"39","ak.cp":"19387","ak.ai":parseInt("285213",10),"ak.ol":"0","ak.cr":4,"ak.ipv":4,"ak.proto":"http/1.1","ak.rid":"dcd1777","ak.r":37669,"ak.a2":e,"ak.m":"a","ak.n":"essl","ak.bpcip":"8.222.208.0","ak.cport":51524,"ak.gh":"23.53.33.206","ak.quicv":"","ak.tlsv":"tls1.2","ak.0rtt":"","ak.0rtt.ed":"","ak.csrc":"-","ak.acc":"reno","ak.t":"1739799275","ak.ak":"hOBiQwZUYzCg5VSAfCLimQ==Nw+hXUkPNrvUW3mn+ALBnSaJBn6YCn1AllkSozcNZ/5toNnxMGlf+qKtKJeUm5JGZMj0bsyBVkCWejoYaSLA/oARpbwS0D1PZClO1qETeuuj8FADMNbKWmuqOYkauh/zD4JSHbHNqKMy6Pq1YSjD23+rhEz/7VRyPiE+O56misRt9YSJ1isRaeuvQdLjxNntLTRlLrKSSr2ZuZpaVTKWNykh6Wuc/JZvNDcJEUV5icFarYU6+xayATw3ilFamSwZjbdxE6koEI+2rGjyfHQWUEekTby1TIL1sw2xLMiYSFEqcs5uP/0GDS+oQ/uhFjguWXMcvWH+MkPiycdvAQqjYvpKo3s6UPp1jHX1YQyrHgr6n8mVpxZiJY31S1618cfoN8d8yehmA8mc8faZCWNr7auW0n8foDlAbRRnGqwLn3Q=","ak.pv":"597","ak.dpoabenc":"","ak.tf":i};if(""!==t)_["ak.ruds"]=t;var o={i:!1,av:function(e){var t="http.initiator";if(e&&(!e[t]||"spa_hard"===e[t]))_["ak.feo"]=void 0!==a.aFeoApplied?1:0,BOOMR.addVar(_)},rv:function(){var a=["ak.bpcip","ak.cport","ak.cr","ak.csrc","ak.gh","ak.ipv","ak.m","ak.n","ak.ol","ak.proto","ak.quicv","ak.tlsv","ak.0rtt","ak.0rtt.ed","ak.r","ak.acc","ak.t","ak.tf"];BOOMR.removeVar(a)}};BOOMR.plugins.AK={akVars:_,akDNSPreFetchDomain:n,init:function(){if(!o.i){var a=BOOMR.subscribe;a("before_beacon",o.av,null,null),a("onbeacon",o.rv,null,null),o.i=!0}return this},is_complete:function(){return!0}}}}()}(window);</script></head><body><noscript><iframe title="Google Tag Manager" src="https://www.googletagmanager.com/ns.html?id=GTM-NJ7TLQ2W" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><div id="__next" data-reactroot=""><div class="Layout_mck-c-skipbar__K684J"><a data-component="mdc-c-link" href="#skipToMain" class="mdc-c-button___U4iY2_8032924 mdc-c-button--primary___Ed-lT_8032924 mdc-c-button--size-medium"><span class="mdc-c-link__label___Pfqtd_8032924">Skip to main content</span></a></div><main class="mck-o-container--outer" data-layer-region="body" role="main" id="skipToMain"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="light-gradient" data-module-category="AnchoredHero" data-module-gradient-position="top-right" class="container-hero hero-profile is-variant-independent is-bg-white IndependentProfile_mck-c-independent-profile__HNbQ_ IndependentProfile_mck-c-independent-profile--column-reversed__KHZ46"><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing IndependentProfile_mck-c-independent-profile__container-grid__h6sF3"><div class="IndependentProfile_mck-c-independent-profile__wrapper-image__bxyu4"><picture data-component="mdc-c-picture"><source media="(min-width: 768px)" srcSet="/~/media/mckinsey/our%20people/jenny%20cordina/jenny_cordina_896x1080_fc.png?mw=726"/><img alt="This is a profile image of Jenny Cordina" src="/~/media/mckinsey/our%20people/jenny%20cordina/jenny_cordina_896x1080_fc.png?mw=726&car=1:1&cpy=0" loading="lazy"/></picture></div><div class="IndependentProfile_mck-c-independent-profile__wrapper-text__iYyLm"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-u-ts-2"><span>Jenny Cordina</span></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-8">Partner<a data-component="mdc-c-link" href="/us/detroit" class="mdc-c-link___lBbY1_8032924"><span class="mdc-c-link__label___Pfqtd_8032924">Detroit</span></a></div><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_8032924 mdc-u-ts-8 mdc-u-mt-3"><p>Global leader of McKinsey鈥檚 healthcare consumer work; counsels healthcare institutions on growth, consumerism, and performance transformation</p></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_8032924 mdc-c-link-container--display-column___X0HDD_8032924 mdc-u-mb-2 mdc-u-mt-3 mdc-u-grid-gutter-md"><a data-component="mdc-c-link" href="#" class="mdc-c-link-icon___SEKyg_8032924" aria-haspopup="dialog" title="Email" aria-label="Email" data-sid="47628132-2E40-4F8F-BAD5-917F1F55FA1D" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-region="profile card| Jenny Cordina" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--radial___y3csX_8032924 mdc-c-icon--size-xl___3BEee_8032924 mdc-c-icon--primary mck-email-icon"></span></a><a data-component="mdc-c-link" href="https://www.linkedin.com/in/jennycordina" class="mdc-c-link-icon___SEKyg_8032924" target="_blank" title="LinkedIn" data-sid="" aria-label="LinkedIn" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-region="profile card| Jenny Cordina" data-layer-subcategory2="LinkedIn" data-layer-text="Share this profile on LinkedIn"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--radial___y3csX_8032924 mdc-c-icon--size-xl___3BEee_8032924 mdc-c-icon--primary mck-linkedin-thin-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">LinkedIn</span></a></div></div></div></div></div><div class="mck-o-container"><div class="mck-o-container--wrapped mck-o-container--mobile-spacing"><div class="mdc-o-container__body Profile_mck-c-profile__wrapper__BqMov"><div class="Profile_mck-c-profile__container-main__rUO05"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-c-heading--border___K8dj3_8032924"></h2><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S"><p>Jenny serves leading healthcare institutions on strategic healthcare issues, with a focus on growth, consumer-driven impact (e.g., customer experience, acquisition, retention, AI, digital), and performance transformation. She has over 20 years of experience leading major performance and consumer transformations for public and private healthcare organizations, resulting in improved financial performance, customer outcomes, and growth. </p> <p> Jenny is a recognized thought leader and author on the topics of healthcare consumerism and AI and generative AI enablement within the healthcare industry, having designed and led McKinsey鈥檚 consumer health insights research since 2006 and leading consumer-driven AI solutions development. These insights and approaches enable healthcare organizations to better engage customers to improve business performance. She has published several McKinsey articles addressing the challenges and opportunities of engaging consumers in the healthcare sector to deliver business performance and improved consumer experience. </p> <p> Jenny holds an MBA from Carnegie Mellon University. She received her bachelor鈥檚 degree in aerospace engineering and mechanics and was a practicing engineer before joining McKinsey. </p></div><div class="Profile_mck-c-profile__area-a__YIGXu container-placeholder mdc-u-grid mdc-u-grid-gutter-lg"></div></div><div class="Profile_mck-c-profile__sidebar-wrapper__E52KM"><div class="container-sidebar mdc-u-grid mdc-u-grid-gutter-xxl"><button data-component="mdc-c-button" aria-label="" type="button" id="button_id" class="mdc-c-button___U4iY2_8032924 mdc-c-button--primary___Ed-lT_8032924 mdc-c-button--size-large___jwpUy_8032924" data-layer-event-prefix="Exit Link" data-layer-action="click" data-layer-category="social" data-layer-subcategory="partner" data-layer-subcategory2="email" data-layer-text="Share this profile on email"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mck-email-icon Profile_mck-c-profile__contact-icon__Xw5Jp"></span></button><div class="mdc-u-grid mdc-u-grid-gutter-xxl" data-layer-region="profile-expertise"><div><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_8032924 mdc-c-heading--title___5qyOB_8032924 mdc-c-heading--border___K8dj3_8032924"></h2><div><ul class="List_mck-c-list___Lb7q"><li><a data-component="mdc-c-link" href="/industries/healthcare/how-we-help-clients" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Healthcare</span></a></li><li><a data-component="mdc-c-link" href="/capabilities/growth-marketing-and-sales/how-we-help-clients" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Growth, Marketing & Sales</span></a></li><li><a data-component="mdc-c-link" href="/industries/healthcare/how-we-help-clients/americas/healthcare-consumer" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Healthcare Consumer</span></a></li><li><a data-component="mdc-c-link" href="/industries/healthcare/how-we-help-clients/americas/digital-strategy-transformation" class="mdc-c-link___lBbY1_8032924"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span class="mdc-c-link__label___Pfqtd_8032924">Digital Strategy and Transformation</span></a></li><li><div class="List_mck-c-list__non-link-item__lRyc0"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span>Healthcare Consumerism</span></div></li><li><div class="List_mck-c-list__non-link-item__lRyc0"><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_8032924 mdc-c-icon--size-xs___g8-q5_8032924 mck-arrow-right-icon"></span><span> Business Transformation & Growth</span></div></li></ul></div></div></div></div></div><div class="mdc-o-content-body Profile_mck-c-profile__content-body__r8B5S Profile_mck-c-profile__additional-body__hv_Ft"><h3>Published work</h3> <p>“<a href="/industries/healthcare/our-insights/harnessing-ai-to-reshape-consumer-experiences-in-healthcare">Harnessing AI to reshape consumer experiences in healthcare</a>,” McKinsey & Company, November 2024</p> <p>“<a href="/industries/healthcare/our-insights/consumers-rule-driving-healthcare-growth-with-a-consumer-led-strategy">Consumers rule: Driving healthcare growth with a consumer-led strategy</a>,” McKinsey & Company, April 2024</p> <p>“<a href="/industries/healthcare/our-insights/what-black-and-latino-consumers-want-healthcare-stakeholders-to-know">What Black and Latino consumers want healthcare stakeholders to know</a>,” McKinsey & Company, May 2022</p> <p>“<a href="/industries/healthcare/our-insights/patients-love-telehealth-physicians-are-not-so-sure">Patients love telehealth—physicians are not so sure</a>,” McKinsey & Company, February 2022</p> <p>“<a href="/industries/healthcare/our-insights/addressing-the-unprecedented-behavioral-health-challenges-facing-generation-z">Addressing the unprecedented behavioral-health challenges facing Generation Z</a>,” McKinsey & Company, January 2022</p> <p>“<a href="/industries/healthcare/our-insights/income-alone-may-be-insufficient-how-employers-can-help-advance-health-equity-in-the-workplace">Income alone may be insufficient: How employers can help advance health equity in the workplace</a>,” McKinsey & Company, December 2021</p> <p>“<a href="/industries/healthcare/our-insights/whos-left-engaging-the-remaining-hesitant-consumers-on-covid-19-vaccine-adoption">Who’s left? Engaging the remaining hesitant consumers on COVID-19 vaccine adoption</a>,” McKinsey & Company, September 2021</p> <p>“<a href="/industries/healthcare/our-insights/the-role-of-personalization-in-the-care-journey-an-example-of-patient-engagement-to-reduce-readmissions">The role of personalization in the care journey: An example of patient engagement to reduce readmissions</a>,” McKinsey & Company, August 2021</p> <p>“<a href="/industries/healthcare/our-insights/overcoming-stigma-three-strategies-toward-better-mental-health-in-the-workplace">Overcoming stigma: Three strategies toward better mental health in the workplace</a>,” <em>McKinsey Quarterly,</em> July 2021</p> <p>“<a href="/industries/healthcare/our-insights/returning-to-work-keys-to-a-psychologically-safer-workplace">Returning to work: Keys to a psychologically safer workplace</a>,” McKinsey & Company, July 2021</p> <p>“<a href="/industries/healthcare/our-insights/how-covid-19-has-changed-the-way-us-consumers-think-about-healthcare">How COVID-19 has changed the way US consumers think about healthcare</a>,” McKinsey & Company, June 2021</p> <p>“<a href="/industries/healthcare/our-insights/national-surveys-reveal-disconnect-between-employees-and-employers-around-mental-health-need">National surveys reveal disconnect between employees and employers around mental health need</a>,” McKinsey & Company, April 2021</p> <p>“<a href="/industries/healthcare/our-insights/covid-19-vaccine-are-consumers-ready">COVID-19 vaccine: Are US consumers ready?</a>,” McKinsey & Company, December 2020</p> <p>“<a href="/industries/healthcare/our-insights/helping-us-healthcare-stakeholders-understand-the-human-side-of-the-covid-19-crisis">Helping US healthcare stakeholders understand the human side of the COVID-19 crisis: McKinsey Consumer Healthcare Insights</a>,” McKinsey & Company, September 2020</p> <p>“<a href="/industries/healthcare/our-insights/consumer-decision-making-in-healthcare-the-role-of-information-transparency">Consumer decision making in healthcare: The role of information transparency</a>,” McKinsey & Company, July 2020</p> <p>“<a href="/industries/healthcare/our-insights/physicians-examine-options-in-a-post-covid-19-era">Physicians examine options in a post-COVID-19 era</a>,” McKinsey & Company, June 2020</p> <p>“<a href="/industries/healthcare/our-insights/understanding-the-impact-of-unmet-social-needs-on-consumer-health-and-healthcare">Understanding the impact of unmet social needs on consumer health and healthcare</a>,” McKinsey & Company, February 2020</p> <p>“<a href="/industries/healthcare/our-insights/insights-on-mental-health-from-a-2019-mckinsey-consumer-survey">Insights on mental health from a 2019 McKinsey Consumer survey</a>,” McKinsey & Company, February 2020</p> <p>“<a href="https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/next-generation-member-engagement-during-the-care-journey">Next-generation member engagement during the care journey</a>,” McKinsey & Company, July 2019</p> <p>“<a href="https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/insights-from-the-mckinsey-2019-consumer-social-determinants-of-health-survey">Insights from the McKinsey 2019 Consumer Social Determinants of Health Survey</a>,” McKinsey & Company, April 2019</p> <p>“<a href="https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/healthcare-consumerism-today-accelerating-the-consumer-experience">Healthcare consumerism today: Accelerating the consumer experience</a>,” McKinsey & Company, April 2019</p> <p>“<a href="https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/2017-individual-exchange-market-consumer-research-findings">2017 Individual exchange market consumer research findings</a>,” McKinsey & Company, July 2018</p> <p><span>“</span><a href="https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/healthcare-consumerism-2018"><span>Healthcare consumerism 2018: An update on the journey</span></a><span>,” McKinsey & Company, July 2018</span></p> <p>“<a href="/industries/healthcare/our-insights/spinning-customer-insights-into-business-gold">Spinning customer insights into business gold</a>,” McKinsey & Company, January 2018 </p> <h3>Past experience</h3> <p><strong>Pratt & Whitney</strong><br /> Senior engineer</p> <h3>Education</h3> <p><strong>Carnegie Mellon University</strong><br /> MBA</p> <p><strong>University of Minnesota,Twin Cities</strong><br /> BS, aerospace engineering</p></div></div><div class="mdc-u-grid mdc-u-grid-gutter-xl mdc-u-mt-5"></div></div></div></main></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"locale":"en","dictionary":{},"sitecoreContext":{"route":{"name":"Jenny Cordina","displayName":"Jenny Cordina","fields":null,"databaseName":"web","deviceId":"fe5d7fdf-89c0-4d99-9aa3-b5fbd009c9f3","itemId":"47628132-2e40-4f8f-bad5-917f1f55fa1d","itemLanguage":"en","itemVersion":3,"layoutId":"ae753eb4-a035-40b4-83bf-4b4438df6742","templateId":"882cb5bd-9600-43d9-9d6b-de8134d4a7eb","templateName":"Profile","placeholders":{"jss-main":[{"uid":"8babdffb-0cfb-45a5-8364-eb32fa63d241","componentName":"Profile","dataSource":"","fields":{"data":{"profile":{"id":"476281322E404F8FBAD5917F1F55FA1D","name":"Jenny Cordina","engTitle":"Jenny Cordina","displayName":"Jenny Cordina","url":"/sitecore/content/McKinsey/Home/Our People/Jenny Cordina","template":{"name":"Profile"},"title":{"jsonValue":{"value":"Jenny Cordina"}},"background":{"jsonValue":{"value":"\u003ch3\u003ePublished work\u003c/h3\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/harnessing-ai-to-reshape-consumer-experiences-in-healthcare\"\u003eHarnessing AI to reshape consumer experiences in healthcare\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, November 2024\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/consumers-rule-driving-healthcare-growth-with-a-consumer-led-strategy\"\u003eConsumers rule: Driving healthcare growth with a consumer-led strategy\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2024\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/what-black-and-latino-consumers-want-healthcare-stakeholders-to-know\"\u003eWhat Black and Latino consumers want healthcare stakeholders to know\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, May 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/patients-love-telehealth-physicians-are-not-so-sure\"\u003ePatients love telehealth\u0026mdash;physicians are not so sure\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, February 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/addressing-the-unprecedented-behavioral-health-challenges-facing-generation-z\"\u003eAddressing the unprecedented behavioral-health challenges facing Generation Z\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, January 2022\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/income-alone-may-be-insufficient-how-employers-can-help-advance-health-equity-in-the-workplace\"\u003eIncome alone may be insufficient: How employers can help advance health equity in the workplace\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, December 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/whos-left-engaging-the-remaining-hesitant-consumers-on-covid-19-vaccine-adoption\"\u003eWho\u0026rsquo;s left? Engaging the remaining hesitant consumers on COVID-19 vaccine adoption\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, September 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/the-role-of-personalization-in-the-care-journey-an-example-of-patient-engagement-to-reduce-readmissions\"\u003eThe role of personalization in the care journey: An example of patient engagement to reduce readmissions\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, August 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/overcoming-stigma-three-strategies-toward-better-mental-health-in-the-workplace\"\u003eOvercoming stigma: Three strategies toward better mental health in the workplace\u003c/a\u003e,\u0026rdquo; \u003cem\u003eMcKinsey Quarterly,\u003c/em\u003e July 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/returning-to-work-keys-to-a-psychologically-safer-workplace\"\u003eReturning to work: Keys to a psychologically safer workplace\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, July 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/how-covid-19-has-changed-the-way-us-consumers-think-about-healthcare\"\u003eHow COVID-19 has changed the way US consumers think about healthcare\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, June 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/national-surveys-reveal-disconnect-between-employees-and-employers-around-mental-health-need\"\u003eNational surveys reveal disconnect between employees and employers around mental health need\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2021\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/covid-19-vaccine-are-consumers-ready\"\u003eCOVID-19 vaccine: Are US consumers ready?\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, December 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/helping-us-healthcare-stakeholders-understand-the-human-side-of-the-covid-19-crisis\"\u003eHelping US healthcare stakeholders understand the human side of the COVID-19 crisis: McKinsey Consumer Healthcare Insights\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, September 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/consumer-decision-making-in-healthcare-the-role-of-information-transparency\"\u003eConsumer decision making in healthcare: The role of information transparency\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, July 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/physicians-examine-options-in-a-post-covid-19-era\"\u003ePhysicians examine options in a post-COVID-19 era\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, June 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/understanding-the-impact-of-unmet-social-needs-on-consumer-health-and-healthcare\"\u003eUnderstanding the impact of unmet social needs on consumer health and healthcare\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, February 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/insights-on-mental-health-from-a-2019-mckinsey-consumer-survey\"\u003eInsights on mental health from a 2019 McKinsey Consumer survey\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, February 2020\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/next-generation-member-engagement-during-the-care-journey\"\u003eNext-generation member engagement during the care journey\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, July 2019\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/insights-from-the-mckinsey-2019-consumer-social-determinants-of-health-survey\"\u003eInsights from the McKinsey 2019 Consumer Social Determinants of Health Survey\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2019\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/healthcare-consumerism-today-accelerating-the-consumer-experience\"\u003eHealthcare consumerism today: Accelerating the consumer experience\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, April 2019\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/2017-individual-exchange-market-consumer-research-findings\"\u003e2017 Individual exchange market consumer research findings\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, July 2018\u003c/p\u003e\n\u003cp\u003e\u003cspan\u003e\u0026ldquo;\u003c/span\u003e\u003ca href=\"https://www.mckinsey.com/industries/healthcare-systems-and-services/our-insights/healthcare-consumerism-2018\"\u003e\u003cspan\u003eHealthcare consumerism 2018: An update on the journey\u003c/span\u003e\u003c/a\u003e\u003cspan\u003e,\u0026rdquo; McKinsey \u0026amp; Company, July 2018\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026ldquo;\u003ca href=\"/industries/healthcare/our-insights/spinning-customer-insights-into-business-gold\"\u003eSpinning customer insights into business gold\u003c/a\u003e,\u0026rdquo; McKinsey \u0026amp; Company, January 2018\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003ePast experience\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePratt \u0026amp; Whitney\u003c/strong\u003e\u003cbr /\u003e\nSenior engineer\u003c/p\u003e\n\u003ch3\u003eEducation\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eCarnegie Mellon University\u003c/strong\u003e\u003cbr /\u003e\nMBA\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eUniversity of Minnesota,Twin Cities\u003c/strong\u003e\u003cbr /\u003e\nBS, aerospace engineering\u003c/p\u003e"}},"about":{"jsonValue":{"value":"\u003cp\u003eJenny serves leading healthcare institutions on strategic healthcare issues, with a focus on growth, consumer-driven impact (e.g., customer experience, acquisition, retention, AI, digital), and performance transformation. She has over 20 years of experience leading major performance and consumer transformations for public and private healthcare organizations, resulting in improved financial performance, customer outcomes, and growth.\n\u003c/p\u003e\n\u003cp\u003e\nJenny is a recognized thought leader and author on the topics of healthcare consumerism and AI and generative AI enablement within the healthcare industry, having designed and led McKinsey\u0026rsquo;s consumer health insights research since 2006 and leading consumer-driven AI solutions development. These insights and approaches enable healthcare organizations to better engage customers to improve business performance. She has published several McKinsey articles addressing the challenges and opportunities of engaging consumers in the healthcare sector to deliver business performance and improved consumer experience.\n\u003c/p\u003e\n\u003cp\u003e\nJenny holds an MBA from Carnegie Mellon University. She received her bachelor\u0026rsquo;s degree in aerospace engineering and mechanics and was a practicing engineer before joining McKinsey.\n\u003c/p\u003e"}},"additionalExpertise":{"jsonValue":{"value":"Healthcare Consumerism, Business Transformation \u0026 Growth"}},"expertisePosition":{"jsonValue":null},"autoFetchPublishedWork":{"boolValue":false},"externalPublishedWork":{"jsonValue":{"value":""}},"aboutName":{"jsonValue":{"value":"Jenny "}},"expertise":{"jsonValue":[{"id":"7c0798cb-9f56-49ad-ba53-e82c9817dcde","url":"","name":"Healthcare","displayName":"Healthcare","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Healthcare Systems \u0026 Services"},"Faceted Search":[],"Practice E-mail":{"value":"hss_practice@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/industries/healthcare/our-insights","id":"{3A5EE1BB-D67F-492F-B071-5A4C1EA27A2B}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Industries/Healthcare/Our Insights","linktype":"internal","name":"Insights on Healthcare Systems \u0026 Services"}},"Working With Us Link":{"value":{"href":"/industries/healthcare/how-we-help-clients","id":"{C65BB07B-FCA0-4CBA-9B9C-DE44218CA746}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Industries/Healthcare/How We Help Clients","linktype":"internal","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"Healthcare Practice"}}},{"id":"f9dfa68e-0b5a-447f-a0ac-693608318abb","url":"","name":"Growth Marketing and Sales","displayName":"Growth, Marketing \u0026amp; Sales","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Growth, Marketing \u0026 Sales"},"Faceted Search":[],"Practice E-mail":{"value":"marketingandsales@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/capabilities/growth-marketing-and-sales/our-insights","id":"{B942920F-AEAB-4C3F-AE7A-07C4427A234A}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/Growth Marketing and Sales/Our Insights","linktype":"internal","name":"Growth, Marketing \u0026#38; Sales Insights"}},"Working With Us Link":{"value":{"href":"/capabilities/growth-marketing-and-sales/how-we-help-clients","id":"{9EB002CC-593B-4F19-831B-960B7352DCD1}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Business Functions/Growth Marketing and Sales/How We Help Clients","linktype":"internal","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"Growth, Marketing \u0026 Sales Practice"}}},{"id":"4994b487-2000-46cd-8699-6d9b5b3fa666","url":"","name":"Healthcare Consumer","displayName":"Healthcare Consumer","fields":{"Title":{"value":"Healthcare Consumer"},"Description":{"value":"Accelerate organizational performance and health outcomes through better patient engagement and experience"},"Working With Us Link":{"value":{"href":"/industries/healthcare/how-we-help-clients/americas/healthcare-consumer","text":"","anchor":"","linktype":"internal","class":"","title":"","querystring":"","id":"{1C64DA62-AED9-4CFF-8C98-F0412096C88D}","name":"Healthcare Consumer"}},"Global Landing Links":{"value":[]}}},{"id":"a4b9af5d-504f-47ad-b5c0-90171d0f9300","url":"","name":"Digital Strategy Transformation","displayName":"Digital Strategy and Transformation","fields":{"Title":{"value":"Digital Strategy \u0026 Transformation"},"Description":{"value":"We help healthcare organizations to strategically employ digital and analytics to transform their businesses and dramatically improve performance"},"Working With Us Link":{"value":{"href":"/industries/healthcare/how-we-help-clients/americas/digital-strategy-transformation","text":"","anchor":"","linktype":"internal","class":"","title":"","querystring":"","id":"{728258D7-6029-4254-8D5E-88D61D146466}","name":"Digital Strategy \u0026 Transformation"}},"Global Landing Links":{"value":[]}}}]},"independentImage":{"src":"/~/media/mckinsey/our people/jenny cordina/jenny_cordina_896x1080_fc.png"},"standardImage":{"src":"/~/media/mckinsey/our people/jenny cordina/jenny cordina_8353_fc-mask_profile_1536x1152.png"},"heroMode":{"targetItem":{"name":"Independent"}},"fullBleedImage":{"src":null},"cardBackground":{"jsonValue":{"value":""}},"cardBackgroundHeader":{"jsonValue":{"value":""}},"contentType":{"targetItem":{"displayName":"Profile"}},"practiceContact":{"jsonValue":[{"id":"7c0798cb-9f56-49ad-ba53-e82c9817dcde","url":"","name":"Healthcare","displayName":"Healthcare","fields":{"Related Link":{"value":{"href":""}},"Title":{"value":"Healthcare Systems \u0026 Services"},"Faceted Search":[],"Practice E-mail":{"value":"hss_practice@mckinsey.com"},"Closer Tout Link":{"value":{"href":"/industries/healthcare/our-insights","id":"{3A5EE1BB-D67F-492F-B071-5A4C1EA27A2B}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Industries/Healthcare/Our Insights","linktype":"internal","name":"Insights on Healthcare Systems \u0026 Services"}},"Working With Us Link":{"value":{"href":"/industries/healthcare/how-we-help-clients","id":"{C65BB07B-FCA0-4CBA-9B9C-DE44218CA746}","querystring":"","text":"","title":"","class":"","url":"/McKinsey/Home/Industries/Healthcare/How We Help Clients","linktype":"internal","name":"How We Help Clients"}},"Global Landing Links":{"value":[]},"Synonym":{"value":"Healthcare Practice"}}}]},"linkedInUrl":{"jsonValue":{"value":"https://www.linkedin.com/in/jennycordina"}},"emailLinks":{"jsonValue":{"value":"Jenny_Cordina@mckinsey.com"}},"twitterUrl":{"jsonValue":{"value":""}},"backgroundColor":{"targetItem":{"value":{"value":"white"}}},"gradientDirection":{"targetItem":null},"textColor":{"targetItem":{"name":"Light"}},"firmTitle":{"jsonValue":{"value":"Partner"}},"interest":{"targetItem":null},"description":{"jsonValue":{"value":"Global leader of McKinsey鈥檚 healthcare consumer work; counsels healthcare institutions on growth, consumerism, and performance transformation"}},"profileImagePosition":{"targetItem":{"value":{"value":"right"}}},"locations":{"targetItems":[{"displayName":"Detroit","relatedlinks":{"url":"/us/detroit"}}]},"video":{"results":[]},"pullquote":{"results":[]},"publishedWork":[{"URL":"/industries/healthcare/our-insights/the-role-of-emotions-in-buying-health-insurance","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"c0c66d31-0e0c-42d9-a927-58dd034fe8e2","Title":"The role of emotions in buying health insurance","DisplayDate":"","SourcePublication":"","ArticleType":"Article","ImageUrl":"","ImageAlt":""},{"URL":"/industries/healthcare/our-insights/spinning-customer-insights-into-business-gold","TemplateName":"ArticleJSS","TemplateID":"683910db-02ba-40ba-92e7-726c880160a9","LanguageName":"en","ItemId":"cea72af9-6b43-4273-b5ec-64d27f4043ce","Title":"Spinning customer insights into business gold","DisplayDate":"2018-01-24T00:00:00Z","SourcePublication":"","ArticleType":"Article","ImageUrl":"/~/media/mckinsey/industries/healthcare systems and services/our insights/spinning customer insights into business gold/image_hero-app-spinning-consumer-insights.jpg","ImageAlt":"Image_hero-app-spinning-consumer-insights"}]}}},"placeholders":{"main-area":[],"sidebar-area":[],"area-c":[]}}]}},"itemId":"47628132-2e40-4f8f-bad5-917f1f55fa1d","pageEditing":false,"site":{"name":"website"},"pageState":"normal","language":"en","pageMetaData":{"alternateLanguages":[{"languageCode":"en","displayName":"English","url":"/our-people/jenny-cordina"}],"currentLanguage":"en","navigationLink":"","activeItemId":"{47628132-2E40-4F8F-BAD5-917F1F55FA1D}","miniSiteId":"","officeCode":"","officeDisplayName":"","subscriptionPracticeData":null,"isAlaisedPage":false,"originalHostName":"www.mckinsey.com","updatedDate":"2024-12-17T21:02:28Z","createdDate":"2021-07-23T13:11:45Z","practice":null,"url":"/our-people/jenny-cordina","isCareersPage":false,"officePath":"","hideAppPromo":false,"isAlumniURL":false,"isAlumniItemAccessable":false,"accessRoles":["sitecore\\GlobalOfficeEditor","Insights\\ClientLink","sitecore\\McKinseyAllAccess","Insights\\InsightsMedia","Offices\\Everyone","Insights\\InsightsAllAccess","extranet\\Everyone","Offices\\AngolaAllAccess","Offices\\SwitzerlandAllAccess","Offices\\KoreaAllAccess","Offices\\PortugalAllAccess","Offices\\DenmarkAllAccess","Offices\\FranceAllAccess","Offices\\UKIrelandAllAccess","Offices\\SouthAfricaAllAccess","Offices\\RussiaAllAccess","Offices\\SpainAllAccess","Offices\\JapanAllAccess","Offices\\NigeriaAllAccess","Offices\\FinlandAllAccess","sitecore\\AboutUsAuthor","sitecore\\ClientLinkAccess","sitecore\\Temp role","sitecore\\MGIEditor","Offices\\JPOAuthor","Offices\\GEOAuthorDE","Offices\\POLAuthor","Offices\\FRAAuthor","Offices\\Denmark Author","Practices\\OPSPracticeAuthor","Offices\\ChinaAuthor","Offices\\TurkeyAuthor","Offices\\FinlandAuthor","Offices\\NorwayEditor","Offices\\CZRAuthor","Practices\\BasicPracticeAuthor","Offices\\RUSAuthor","Offices\\BeluxAuthor"],"accessUsers":["AlumniCenter\\Alumni","extranet\\Anonymous","AlumniCenter\\FirmmemberAdmin","GSAAuthenticated\\Anonymous","extranet\\authenticated","AlumniCenter\\Firmmember","AlumniCenter\\CorporateRecruiter","sitecore\\MelanieColton","sitecore\\david_gomes","sitecore\\jeffrey_acevedo","sitecore\\justtestuser","Insights\\Amy_Swan","sitecore\\Mohammed_Irshad_K","sitecore\\sujatha_victor","sitecore\\Preethi_Bandi","sitecore\\Santoshini_Allamsetty","Insights\\Vasudha_Gupta","sitecore\\Elissa_Bandler","Offices\\philipp_huhne","Offices\\theodore_mentzelopoulos","default\\Anonymous","Practices\\anke_herzog"],"itemInfo":{"id":"47628132-2e40-4f8f-bad5-917f1f55fa1d","fullPath":"/sitecore/content/McKinsey/Home/Our People/Jenny Cordina","templateName":"Profile","templateID":"882cb5bd-9600-43d9-9d6b-de8134d4a7eb"}},"defaultSettings":{"McKinsey Quarterly":"\u003cem\u003eMcKinsey Quarterly\u003c/em\u003e","FacebookCID":"soc-web","LinkedInCID":"soc-web","TwitterCID":"soc-web","Home Page SEO Details":{"Description":"McKinsey \u0026 Company is the trusted advisor and counselor to many of the world's most influential businesses and institutions.","Image_Url":"/~/media/images/global/seoimageplaceholder.jpg","Image_Alt":""}},"alumniDatalayerChunk":"static/chunks/alumnidatalayer.bea6461bc1a93bf6.js"},"componentProps":{},"notFound":false},"__N_PREVIEW":true,"__N_SSP":true},"page":"/[[...path]]","query":{"timestamp":"1739439816365","path":["cn","our-people","nick-leung"]},"buildId":"jIkMSrTx4uqE8V-HInFJO","runtimeConfig":{"CONFIG_ENV":"production","CURRENT_ENV":"production","PUBLIC_URL":"https://www.mckinsey.com","PUBLIC_CMS_URL":"https://cms-prod.mckinsey.com","RECAPTCHA_V3_KEY":"6LdC5twSAAAAAF0dePIbY_ckeF05mKdYYJXn7uTg","INVISIBLE_RECAPTCHA_KEY":"6LcWCs0UAAAAAEik2NaGkfGH8mGHo1ThxIt-qUoE","USER_SERVICE_API_HOST":"https://prd-api.mckinsey.com","MOBILE_SERVICES_HOST":"https://mobileservices.mckinsey.com","SEARCH_SERVICE_API_HOST":"https://mckapi.mckinsey.com","OT_DATA_DOMAIN_SCRIPT_COM":"915b5091-0d7e-44d2-a8c4-cf08267e52fe","OT_DATA_DOMAIN_SCRIPT_DE":"13f50396-9d33-4d95-ba3e-1f108fa91009","OT_DATA_DOMAIN_SCRIPT_BR":"679eae24-1d5c-4f33-8aae-b35aa8269966","ADOBE_LAUNCH":"a400cfbb2fd3","BCOV_POLICY":"BCpkADawqM3Kw-9uDslNJRKDKV902YBckQibdHvtCe7_E1CZUK-yA5lMOb0bP1Jmd13AXAimBAu9t6P25EhnE825MQxq4h4gzCSC4KvcIHFy2o5ay1FC1x7wzMAIhOee5bfcN5IJQx6CACEfqD6MjNGOa4Mh5LH3vPUAJm5oqesmj6CCd1LHOIyuDfTagR09agAhz4Ip_rz_4ksu4nquPxb2t4ZAzriRvCuZcBcGstib_ZFC8TZnALZ4lQDqnXvywA0mvcIcBN5UFD0mi9hLUMuP8-Q6YypPmnQA0WghaliiEvdty3YPyFYgUpQ-JqI7FX5e_lXDFKUsw7NhT6GYeYVdfIvXw_Wzz2bon3xTO_qSpFXjje5vbz7RbLHzLEZV_oaR74diNRT_SSTZbS2LkfGEBAYwNdRdLn5p1FhryNkg5ykrzRa9VhKcPPNuAj0w9Oj5j1Zd84f5_exyF4QM4_5VBu5NQyiUuWzWVPANIDpeFLxzP5psM-76ObRo9FgSmMi85MRqiSJYxfDCNxZCVJVSvlVR-smfLkuAD4Za9B4e57pzXgLwEBNYTIu-hl8C4xkTtIl1H_DxC4-X0iKmqPhFc0-z4UALqgntgcNbp6iutLU-Ue7z0Mr175s7GmZ9rRrqcolGT-4iwlAPcfm_E3ky-PdJZP6peSf_9WY9A0nhxgavAgYCvuFGqh1xUTRmYDNHOfb5xxW8nkFIRU2R9jk6zuRIVIFkOpX2Fp1427ipkVFchRcFu90FwvPYKtByEf7SynOSOrMHgJjkqWUHYvHzTYBmVvExyOlAYAlfovJUueYEjV3WKPsvmMxKHIL4wfxsEjVq5rAkY-qoiG_aA-p-0X2jd6x0nR7Fajn9No0EMN0OPXs3yjdpxC_a37eMC8dS4gIJjYJK5_xz8y5Q2uJUz9dmkqAMGc4CH9eJNDE5rP5kwAmLnHtnA36_kxbHsy6WVBllf4_jE9kQ3L-TfuZLBJtAZOqObTMtpUJYiOIYYkGnQgaiik8wyMvAsfGI3bRVEhkSJ7315aHLMp_K0WuHWW53v-lS4T4J0t8FmPHFCAsUC5LEHB9_cib12s055WPADQ8Q9VIMgzXJu04Eqi-zQHb7H1mmckN7gDXz0IqHAWF35mSwjs20HKG-p10f4Cj68Y_sV7Tdnx05lqmMJTumEPTfYiEwKNKWnUvH6Di2-XDUHZkgT1xUUIVxBIkmQsHRcdnNcxEdh_HTFljfGcdw-34bnVCJlUBklw","sitecoreApiHost":"https://prod.mckinsey.com","FB_APP_ID":"1382278882079245","ARTICLE_API_HOST":"https://prd-api.mckinsey.com","SITECORE_FORMS_SERVICES_API_HOST":"https://prd-api.mckinsey.com","FEATURE_TOGGLES":"{\"stack_adapt_pixel\": false, \"article_seo_schema\":true, \"remember_me\": true, \"gql_promo_banner\": true, \"gql_highlight_bar\": true, \"gql_ceros_placeholder\": true, \"gql_two_up_medium\": true, \"gql_hero_with_partnership_mark\": true, \"gql_brightcove_gallery\": true, \"gql_one_up_medium\": true, \"gql_promo_bar_with_quote\": true, \"gql_fifty_fifty_hero\": true, \"gql_enhanched_hero\": true, \"gql_two_up_small\": true, \"gql_general_up\": true, \"gql_full_bleed_hero\": true, \"passwordless_login_enabled\": true, \"sso_enabled\": true, \"article_id\": \"\", \"personalisation_enabled\":true, \"hide_student_sticky_footer\":true, \"email_domain_validation_enabled\":true, \"enable_cid_cookie_qp\": true, \"otp_verification_enabled\": true, \"article_ratings_enabled\": true, \"article_ratings_enabled_mobile\": true, \"disable_profile_for_alumni\": true, \"firm_sso_enabled\": true}","HEADER_SCRIPT_HASH":"abcd1234","OKTA_AUTH_CLIENT_ID":"0oa8ppb3ypQ8uOI8y697","OKTA_AUTH_ISSUER":"https://dotcomidp.mckinsey.com/oauth2/aus2byav0jTElyFDD697/","AUTO_REDIRECTION_DURATION":"5","LINKEDIN_IDP":"0oaecyj1byxnfrfFk697","APPLE_IDP":"0oaeg2lxy6mq4PX5F697","GOOGLE_IDP":"0oaeczfkb03XL3E4O697","FIRM_SSO_IDP":"0oannwofycK193SNs697","ALUMNI_BASE_API_URL":"https://gateway.mckinsey.com/:apiKey/v1","ALUMNI_AUTHENTICATE_API_URL":"https://ac3-okta-auth.mckinsey.com/authenticate","ALUMNI_OKTA_URL":"https://mckinsey.okta.com/app/mckinsey_ac3_1/exk1slverqoqR80wm2p7/sso/saml","ALUMNI_OKTA_ENABLED":"false","GOOGLE_MAP_API_KEY":"AIzaSyDqrGDNMDjy9pXHkMf-_Ut33LoC725GSe4","AWS_GATEWAY":"https://gateway.mckinsey.com","AWS_API_GATEWAY_ID":"283ao0jjs3","AWS_PERSONALIZATION_TRACKING_ID":"0e6bebf6-33df-48c3-a0ab-31dc0a18f583","AWS_PERSONALIZATION_CID":"recommendations-onw-onw-mck-mck-art-2410-v1-user-ext-web","EVENTS_MODULE_CARDS_COUNT":"8","RECOMMENDATIONS_OFFER_ACTIVITY":"Article Recommendations"},"isFallback":false,"dynamicIds":[42615,35278],"gssp":true,"locale":"en","locales":["en","da-DK"],"defaultLocale":"en","isPreview":true,"scriptLoader":[]}</script><script type="text/javascript" src="/WT0M/oqRU/7oA/KD1/Kl_g/i9piXDmbbJDfuV/Yy41AxIr/dmB/4eB1XalcB"></script></body></html>