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He specializes in still lifes, botanicals, cosmetics, jewelry and food photography for clients such as American Express, Cartier, Unilever, L’Oreal, Bon Appetit Magazine and Kraft Foods. His awards include a 2009 Graphis Photography Gold Award, an advertising Clio Award, several Communication Arts Awards and The Art Director’s Club Award.</p> <figure><img src="/blogimages/TOGASHI-ice-cream_1554305573.jpg" data-image="1554305573" alt="Kiyoshi TOGASHI - Advertising and editorial photographer" title="Kiyoshi TOGASHI - Advertising and editorial photographer" class="img-fluid"></figure><figcaption>© Photography by Kiyoshi TOGASHI</figcaption> <br> <h3>The Client</h3> <p>The New York Times. For the <em>Dining</em> In section of the newspaper. </p> <h3>The Assignment</h3> <p>Shoot a variety of unusual flavors of ice creams and sorbets to look like a Jackson Pollock painting on a white canvas. </p> <h3>The Execution</h3> <p>“I didn’t like how the original concept turned out so after the Times creative team left the studio I went to work alone to conceptualize, art direct and execute a unique photograph for them. I wanted the lighting to portray the feel of a hot summer day with strong sun shadows on the scoops.”</p> <p>“I practiced for hours learning to make a good looking scoop and once I had the technique mastered, I would quickly make a scoop and rush it onto the set to shoot before it started to melt. It was very tedious and required many tries before I got the shape and fringe of each scoop perfect.”</p> <p>“When the photograph appeared in the Times, a noted home economist called to compliment the photograph and asked who did the scoops. He could not believe that I did them all and did them without an assistant or previous experience.”</p> <h3>Post Production</h3> <p>“I shot the brushes, scoop and ice cream strokes on the canvas as one shot and then each of the seven scoops individually– all on Fuji Provia 100 F film. After digitizing the film using my Epson V 750 Pro scanner, I then composited them together in Photoshop CS3. It then only needed some basic clean-up and color saturation enhancement to complete it.”</p> <h3>The Output</h3> <p>“<a href="/browse/75lb-arctic-polar-luster.html">Arctic Polar Luster</a> was perfect match for the ice cream shot. I printed it with my Epson Stylus Pro 3800 and was impressed with its quality of whites, its cleanness, and its great depth that enhanced the colors. It’s also a very heavy (75lb) paper which makes it ideal for promotional post cards that we periodically mail to clients and art directors.</p> <p>“I also like <a href="/browse/auroranatural.html">Aurora Natural C2S</a> for my botanical shots that have very subtle color nuances. It brings them out beautifully and it also matches my feeling for nature.”</p> <h3>Contact</h3> <p>Kiyoshi TOGASHI’s work can be seen on his website: <a href="https://www.togashistudio.com/">www.TOGASHIstudio.com</a>, and he can be reached via email at <a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="325b5c545d72667d7573617a7b414647565b5d1c515d5f">[email protected]</a> or by phoning 212.420.0206.</p> </div> <div class="col-md-3 col-sm-12" style="border-radius: 8px;border: 1px solid #c0c0c0;padding: 0.75rem;"> <h4 class="text-center mb-3">Favorite Papers</h4> <h6>UltraPro Satin</h6> <p><a href="/browse/68lb-ultrapro-satin.html">UltraPro Satin</a> looks and feels just like traditional photo lab paper and features a medium depth luster finish.<br></p> <p><cite>Favorite Of: </cite><a href="/pros/red-river-pros-jim-divitale.html">Jim DiVitale</a> & <a href="/pros/red-river-pros-peter-randall.html">Peter Randall</a></p> <hr> <h6>River Linen</h6> <p><a href="/browse/linenpaper.html">River Linen</a> adds a special dimension to your printed image with its premium quality linen surface paper.</p> <p><cite>Favorite Of: </cite><a href="/pros/red-river-pros-joseph-victor-stefanchik.html">JVS</a> & <a href="/pros/red-river-pros-helene-glassman.html">Helene Glassman</a></p> <hr> <h6>Aurora Art</h6> <p>Made using fine 100% cotton rag content, <a href="/browse/aurorawhite.html">Aurora Art White</a> and <a href="/browse/auroranatural.html">Aurora Art Natural</a> offers the look and feel of fine art paper.</p> <p><cite>Favorite of: <a href="/pros/red-river-pros-marilyn-sholin.html">Marilyn Sholin</a>, <a href="/pros/red-river-pros-matt-hoyle.html">Matt Hoyle</a>, <a href="/pros/red-river-pros-susan-mccartney.html">Susan McCartney</a>, & <a href="/pros/red-river-pros-kaitlin-walsh.html">Kaitlin Walsh</a></cite></p> <hr> <h6>Arctic Polar Satin</h6> <p>With its crisp blue white shade, <a href="/browse/66lb-arctic-polar-satin.html">Arctic Polar Satin</a> ensures your images will project more brilliance. Its state of the art microporous coating will enhance details and color saturation.</p> <p><cite>Favorite of: </cite><a href="/pros/red-river-pros-al-francekevich.html">Al Francekevich</a> & <a href="/pros/red-river-pros-susan-mccartney.html">Susan McCartney</a></p> </div> </div> <h3>Related Posts and Information</h3> <p> <a href=""></a> </p> <p> <b>Last updated: September 03, 2021</b> </p> </div> </section> <div class="row"><div class="col text-right">[ | ]</div></div> </div> </div> </div> </div>  <div class="container globalFooter"> <div class="row"> <div class="col"> <div class="column randReviewContainer"> <h2>WHAT CUSTOMERS SAY ABOUT US</h2> <style> /* review stars */ #epSummary .fa, #etSummary .fa, .esSummary .fa, .epRating .fa, .etRating .fa, .randomStars .fa { color: #FFC107; font-size: inherit; text-rendering: auto; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; } </style> <div> <div class="randHead"><span class="randStars"><i class="fa fa-star"></i><i class="fa fa-star"></i><i class="fa fa-star"></i><i class="fa fa-star"></i><i class="fa fa-star"></i></span><span class="title"><b>Black Canon PRO-200 Ink</b></span></div> <div class="randContent"> <span class="randReview">I needed ink in a rush and was having a hard time finding this particular ink. 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n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '1625813450893082'); fbq('track', 'PageView'); </script> <script> $(location.hash).addClass('show'); </script> <script defer type="text/javascript" src="https://static.klaviyo.com/onsite/js/klaviyo.js?company_id=NkciyN"></script>  <script> $('.confirmclick').on('click', function () { return confirm('Are you sure?'); }); </script> <script> function showPassword() { var x = document.getElementByID("Password"); if (x.type === "password") { x.type = "text"; } else { x.type = "password"; } } </script>  <div class="modal fade" id="def_grade_archive" tabindex="-1" role="dialog"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <h5 class="modal-title">Archival Grade Paper</h5> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <p> Papers with the Archival designtation can take many forms. They can be glossy, matte, canvas, or an artistic product. These papers are acid free, lignin free and can be made of virgin tree fiber (alpha cellulose) or 25-100% cotton rag. They are likely to have optical or fluorescent brightening agents (OBAs) - chemicals that make the paper appear brighter white. Presence of OBAs does not indicate your image will fade faster. It does predict a slow change in the white point of your paper, especially if it is displayed without UV filter glass or acrylic. </p> <h5> Archival Grade Summary </h5> <ul> <li>Numerous papers - made from tree or cotton content</li> <li>Acid and lignin free base stock</li> <li>Inkjet coating layer acid free</li> <li>Can have OBAs in the base or the coating</li> </ul> </div> <div class="modal-footer"> <button type="button" class="btn btn-secondary" data-dismiss="modal">Close</button> </div> </div> </div> </div>  <div class="modal fade" id="def_grade_museum" tabindex="-1" role="dialog"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <h5 class="modal-title">Museum Grade Paper</h5> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body"> <p> Papers with the museum designation make curators happy. They are made from 100% cotton rag content and have no optical brightener content. (OBA) The base stock is acid and lignin free. The coating is acid free. This type of offers the most archival option in terms of media stability over time. </p> <h5> Museum Grade Summary </h5> <ul> <li>100% cotton rag content</li> <li>Acid and lignin free base stock</li> <li>Inkjet coating layer acid free</li> <li>No OBA content</li> </ul> </div> <div class="modal-footer"> <button type="button" class="btn btn-secondary" data-dismiss="modal">Close</button> </div> </div> </div> </div>  <div class="modal fade" id="def_grade_photo" tabindex="-1" role="dialog"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-header"> <h5 class="modal-title h5"> Photographic Grade Paper </h5> <button type="button" class="close" data-dismiss="modal" aria-label="Close"><span aria-hidden="true">×</span></button> </div> <div class="modal-body"> <p> Photo Grade products are designed to look and feel like modern photo lab paper. Most photo grade media are resin coated, which means they have a paper core covered by a thin layer of polyethelene (plastic) . Plastic gives the paper its photo feel, stability (flatness), water resistance, handling resistance, and excellent feed consistency. </p> <p> Prints on photo grade media are stable over long periods. With pigment inks in a protected environment, you can see up to 80 years on-display life. All RC papers are Photo Grade for two reasons. Plastic content is not technically archival by museum standards. Also, the inkjet coating of all RC papers is slightly acidic. It facilitates instant drying and does not actually change the stability of your inks over time. Virtually all RC papers have optical brightening agents (OBAs). </p> <h5 class="h5"> Photo Grade Summary </h5> <ul> <li>RC papers</li> <li>Plastic coated acid and lignin-free paper core</li> <li>Inkjet coating layer will have slight acidity</li> <li>Contain OBAs</li> </ul> </div> <div class="modal-footer"> <button type="button" class="btn btn-secondary" data-dismiss="modal">Close</button> </div> </div> </div> </div> <script> // note, static value of number of brands var currentMenu; for (i = 1; i <= 19; i++) { // alert('Hiding ' + i); HideID('Product' + i); } HideID('nobrand'); if (document.cascade.Brand.selectedIndex) { // alert('Showing ' + document.cascade.Brand.selectedIndex); ShowID('Product' + document.cascade.Brand.selectedIndex); currentMenu = 'Product' + document.cascade.Brand.selectedIndex; } else { ShowID('nobrand'); currentMenu = 'nobrand'; } function ShowID(id) { // alert('Showing ' + id); document.getElementById(id).style.display = ''; document.getElementById(id).disabled = false; document.getElementById(id).selectedIndex = 0; } function HideID(id) { // alert('Hiding ' + id); document.getElementById(id).style.display = 'none'; document.getElementById(id).disabled = true; } function ChangeBrand(menu) { m = menu.selectedIndex; if (m == 0) { newmenu = 'nobrand'; } else { newmenu = 'Product' + m; } // alert('changing from ' + currentMenu + ' to ' + newmenu); HideID(currentMenu); ShowID(newmenu); currentMenu = newmenu; } </script> </body> </html>