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7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </h3> <p class="wds-megamenu-post-select-widget__excerpt">Desglosamos las complejidades de la tecnología publicitaria para ayudarte a liberar todo su potencial.</p> </div> </a> </div> </li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12 mega-hide-on-mobile' id='mega-menu-7010815-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget wds-megamenu-post-select-widget mega-menu-item-wds_megamenu_post_select_widget-29' id='mega-menu-item-wds_megamenu_post_select_widget-29'> <div class="wds-megamenu-post-select-widget"> <a class="wds-megamenu-post-select-widget__link" href="https://www.indexexchange.com/es/ad-tech-trends-predictions-es/"> <img width="373" height="210" src="https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small.jpg" class="attachment-thumbnail size-thumbnail" alt="Featured 2025 ad tech trends" decoding="async" srcset="https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small.jpg 373w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-350x197.jpg 350w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-135x76.jpg 135w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-172x97.jpg 172w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-92x52.jpg 92w" sizes="(max-width: 373px) 100vw, 373px" /> <div class="wds-megamenu-post-select-widget__content"> <h3 class="wds-megamenu-post-select-widget__title"> Principales Tendencias en Ad Tech a Tener en Cuenta en 2025 <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </h3> <p class="wds-megamenu-post-select-widget__excerpt">Estas son las cinco principales tendencias en ad tech que debes considerar al planificar para 2025.</p> </div> </a> </div> </li> </ul> </li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-7010792' id='mega-menu-item-7010792'><a class="mega-menu-link" href="https://www.indexexchange.com/es/acerca-index-exchange/" aria-expanded="false" tabindex="0">Acerca de Index Exchange<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-7010792-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-9' id='mega-menu-7010792-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-67' 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align-items-end " style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo.png')"> <div class="container"> <header class="entry-header bg-white"> <a href="https://www.indexexchange.com/es/blog/"><i class="fa fa-long-arrow-left"></i> Blog</a> <h1 class="entry-title">Black Friday y el Cyber Monday: Cómo llegar a los primeros compradores </h1> </header> </div> </div> <div class="container wrapper"> <div class="row justify-content-between"> <div class="col-12 col-xl-8"> <main id="main" class="site-main"> <article id="post-9015638" class="pb-md-5 post-9015638 post type-post status-publish format-standard has-post-thumbnail hentry category-articles-es tag-compradores-de-medios"> <div class="post-tag text-uppercase mb-4"> <div class="post-tag--meta"> 13 Nov, 2024 <span> • By Caley Lewis</span> </div> <div class="post-tag--social-share"> <div class="shared-counts-wrap shortcode style-icon"><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.indexexchange.com/es/2024/11/13/black-friday-y-el-cyber-monday-como-llegar-a-los-compradores/" title="Share on LinkedIn" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button linkedin shared-counts-no-count" data-postid="9015638" data-social-network="LinkedIn" data-social-action="Share" data-social-target="https://www.indexexchange.com/es/2024/11/13/black-friday-y-el-cyber-monday-como-llegar-a-los-compradores/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="27.4375" height="32" viewBox="0 0 878 1024"><path d="M199.429 357.143v566.286h-188.571v-566.286h188.571zM211.429 182.286q0.571 41.714-28.857 69.714t-77.429 28h-1.143q-46.857 0-75.429-28t-28.571-69.714q0-42.286 29.429-70t76.857-27.714 76 27.714 29.143 70zM877.714 598.857v324.571h-188v-302.857q0-60-23.143-94t-72.286-34q-36 0-60.286 19.714t-36.286 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data-social-target="https://www.indexexchange.com/es/2024/11/13/black-friday-y-el-cyber-monday-como-llegar-a-los-compradores/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 1024 1024"><path d="M1024 405.714v453.714q0 37.714-26.857 64.571t-64.571 26.857h-841.143q-37.714 0-64.571-26.857t-26.857-64.571v-453.714q25.143 28 57.714 49.714 206.857 140.571 284 197.143 32.571 24 52.857 37.429t54 27.429 62.857 14h1.143q29.143 0 62.857-14t54-27.429 52.857-37.429q97.143-70.286 284.571-197.143 32.571-22.286 57.143-49.714zM1024 237.714q0 45.143-28 86.286t-69.714 70.286q-214.857 149.143-267.429 185.714-5.714 4-24.286 17.429t-30.857 21.714-29.714 18.571-32.857 15.429-28.571 5.143h-1.143q-13.143 0-28.571-5.143t-32.857-15.429-29.714-18.571-30.857-21.714-24.286-17.429q-52-36.571-149.714-104.286t-117.143-81.429q-35.429-24-66.857-66t-31.429-78q0-44.571 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El comportamiento de los consumidores ha cambiado en los últimos años, y los compradores realizan sus compras mucho antes y durante más tiempo.  </p> <p><a href="https://www.indexexchange.com/es/solution/profesionales-del-marketing-y-agencias/">Los vendedores minoristas</a> están reescribiendo sus estrategias para poner en marcha sus campañas de marketing del Black Friday y el Cyber Monday semanas antes del fin de semana que empiecen las rebajas. Hemos recopilado datos clave de la actividad en nuestra plataforma para ayudarte a optimizar tus campañas y seguir siendo competitivo durante una temporada de compras festivas más larga y dinámica.  </p> <h2 class="wp-block-heading">Qué significa el aumento de las compras anticipadas para tu estrategia de marketing del Black Friday y el Cyber Monday  </h2> <p>Tradicionalmente, el Black Friday y el Cyber Monday han sido los momentos de mayor gasto durante el fin de semana de rebajas. Sin embargo, ahora la acción comienza mucho antes. Los datos de nuestra plataforma revelan que el gasto en medios en la categoría minorista comienza a aumentar a mediados de noviembre, con un incremento constante en los días previos al Black Friday.   </p> <p>Esta tendencia se ha ido consolidando desde hace tiempo. El gasto mundial en medios minoristas aumentó un 17 % entre 2019 y 2023 en las dos semanas previas al Black Friday, y su cuota en el conjunto del gasto pasó del 24 al 28 %. Mientras tanto, la cuota de gasto en medios minoristas durante el Black Friday y el Cyber Monday cayó un 13 % en 2023 en comparación con 2019. </p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="450" src="https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-1024x450.jpg" alt="" class="wp-image-9015724" srcset="https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-1024x450.jpg 1024w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-768x338.jpg 768w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-1536x675.jpg 1536w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-2048x900.jpg 2048w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-621x273.jpg 621w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-540x237.jpg 540w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-695x306.jpg 695w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-350x154.jpg 350w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-397x175.jpg 397w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-1080x475.jpg 1080w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-1600x704.jpg 1600w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-173x76.jpg 173w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-172x76.jpg 172w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-01-1-92x40.jpg 92w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <h2 class="wp-block-heading">¿Qué impulsa este cambio?  </h2> <p>Los hábitos de consumo han evolucionado, sobre todo tras la pandemia de COVID-19, que aceleró el cambio hacia las compras en línea. Los consumidores no esperan a un único día para conseguir las mejores ofertas: cada vez son más los comercios que ofrecen promociones durante todo el mes, por lo que sus compras se prolongan durante un periodo más largo.  </p> <p>Sin embargo, mientras el gasto en medios de comunicación y la actividad de los consumidores se extienden más allá de los días de rebajas tradicionales, en Europa, el Cyber Monday 2023 registró un <a href="https://www.salesforce.com/au/news/press-releases/2023/11/28/salesforce-data-reveals-record-breaking-cyber-week-298b-in-global-digital-sales-51b-in-ai-influenced-purchases/" target="_blank" rel="noreferrer noopener">aumento de las ventas del 10 %</a> interanual.  </p> <p>Este panorama cambiante ofrece la oportunidad de captar la atención del consumidor desde el principio y mantenerla durante el Black Friday y el Cyber Monday, cuando la actividad publicitaria suele alcanzar su punto álgido. Con esta estrategia de promoción más amplia puedes maximizar la visibilidad e impulsar las ventas de tu marca durante toda la temporada, adaptando las campañas publicitarias a la evolución de los hábitos de los compradores. </p> <h2 class="wp-block-heading">La lucha por la atención: aumentan los CPM </h2> <p>Antes de planificar los presupuestos y la estrategia de las campañas para las fiestas, ten en cuenta que el aumento de la actividad publicitaria conlleva una mayor competencia y, por tanto, un incremento de los costes publicitarios.  </p> <p>Los datos de nuestra plataforma muestran que los CPM aumentan de forma constante a mediados de noviembre, alcanzando su punto más alto el día después del Black Friday.  En 2023, los CPM promedio durante el periodo comprendido entre el Black Friday y el Cyber Monday aumentaron un 25 % en comparación con la primera semana de noviembre. </p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="450" src="https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-1024x450.jpg" alt="" class="wp-image-9015732" srcset="https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-1024x450.jpg 1024w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-768x338.jpg 768w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-1536x675.jpg 1536w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-2048x900.jpg 2048w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-621x273.jpg 621w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-540x237.jpg 540w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-695x306.jpg 695w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-350x154.jpg 350w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-397x175.jpg 397w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-1080x475.jpg 1080w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-1600x704.jpg 1600w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-173x76.jpg 173w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-172x76.jpg 172w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-02-1-92x40.jpg 92w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>El aumento de los CPM es una clara señal de que la competencia por los slots publicitarios se intensifica antes y se mantiene durante todo el fin de semana de rebajas. Es importante determinar la mejor manera de distribuir el presupuesto para mantener la presencia durante este amplio periodo.  </p> <p>Ponte en contacto con tu DSP para estudiar el ajuste de tus pujas, o ajusta manualmente las pujas para alinearlas con los aumentos de CPM previstos. También es importante controlar de cerca los informes semanales: si te cuesta escalar y alcanzar tus objetivos de impresiones puede deberse a que la mayor competencia hace subir los CPM.  </p> <p>Ajustar las pujas de forma proactiva puede ayudar a mantener el impulso de la campaña y garantizar que se llega al <a href="https://www.indexexchange.com/es/video-series/soluciones-de-direccionabilidad-para-un-mundo-post-cookies/">público deseado</a> durante esta época.  </p> <h2 class="wp-block-heading">Conocer a los consumidores allá donde se encuentren: comprender la evolución de las pautas de consumo de contenidos </h2> <p>Para maximizar el presupuesto y la participación de la audiencia, es conveniente alinear las campañas con los contenidos que más resuenan durante el periodo festivo.  </p> <p>Según los datos de nuestra plataforma de 2023, en los días previos al Black Friday los contenidos de televisión y cine aumentaron un 20 %, con familias enteras disfrutando del tiempo juntas. Por otro lado, como ocurre la mayoría de los fines de semana y días festivos, el consumo de <a href="https://www.indexexchange.com/2024/08/15/streaming-election-craft-winning-political-advertising-campaigns/" target="_blank" rel="noreferrer noopener">noticias y contenidos políticos</a> disminuyó, puesto que los consumidores se toman un descanso de los ciclos informativos.  </p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="450" src="https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-1024x450.jpg" alt="" class="wp-image-9015756" srcset="https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-1024x450.jpg 1024w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-768x338.jpg 768w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-1536x675.jpg 1536w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-2048x900.jpg 2048w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-621x273.jpg 621w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-540x237.jpg 540w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-695x306.jpg 695w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-350x154.jpg 350w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-397x175.jpg 397w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-1080x475.jpg 1080w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-1600x704.jpg 1600w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-173x76.jpg 173w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-172x76.jpg 172w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Cyber-Monday-Insights-SEDACH_ES-03-1-92x40.jpg 92w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> <p>Si quieres optimizar la escala durante los periodos de mayor demanda, considera la posibilidad de centrarte en géneros de contenidos en los que la oferta aumenta, como la televisión y el cine, en lugar de géneros con menor escala, como las noticias y la política. Si adaptamos los anuncios contextualmente a los géneros con mayor oferta, podemos aumentar la participación ahora y definir nuestras estrategias de deals para futuras temporadas festivas.  </p> <h2 class="wp-block-heading">Saca el máximo partido a tu marketing del Black Friday y el Cyber Monday </h2> <p>El inicio de la temporada de compras para las fiestas ya no se limita al Black Friday y al Cyber Monday. Ahora es una maratón que empieza mucho antes y se prolonga durante el fin de semana de rebajas.  </p> <p>Piensa de forma holística en tus campañas para ganarte a los compradores y maximizar las ventas de tu marca. Es conveniente distribuir el presupuesto y <a href="https://www.indexexchange.com/es/2024/06/26/desbloqueando-poder-curacion-index-marketplaces/">optimizar el gasto</a> a lo largo de esta ventana ampliada para llegar a los primeros compradores, mantener el impulso y competir eficazmente cuando los <a href="https://www.indexexchange.com/2023/11/15/business-insider-increases-cpms-outstream-ad-unit/" target="_blank" rel="noreferrer noopener">CPM aumenten</a>. </p> <p><em>Descubre cómo nuestros Invetory Packages para el </em><em>Black Friday y el Cyber Monday</em><em> pueden aumentar tu visibilidad esta temporada de compras.</em> </p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://www.indexexchange.com/inventory-packages/cyber-five-inventory-packages/">Empezar </a></div> </div> <p> </p> <div class="author-bio__wrap"> <div> <div class="author-bio"> <div class="col-md-2 author-avatar"> <img class="avatar avatar-90 photo" src="https://s46182.pcdn.co/wp-content/uploads/2024/10/cropped-T0A6N8UG1-U06V1S5CT4P-bf049018f95c-512-96x96.png" alt="Caley Lewis" /> </div> <div class="col-md-10 author-description"> <h4>Caley Lewis</h4> <span class="author-position">VP, Buyer Development, Americas</span> <p class="m-0">Caley Lewis es una experimentada ejecutiva de ventas con más de 10 años de experiencia en el sector de la ad tech. En la actualidad, Caley dirige el equipo de Buyer Development de toda América en Index Exchange y desempeña un papel decisivo a la hora de impulsar el crecimiento de los ingresos y forjar alianzas estratégicas con los clientes. Su profundo conocimiento del sector, unido a su pasión por la tecnología y las startups, permite a Caley desenvolverse con soltura en el cambiante panorama de la ad tech. En su tiempo libre, le gusta crear nuevos productos con una empresa de la que es cofundadora, animar a los Kansas City Chiefs y pasar tiempo con su familia. </p> </div> </div> </div> </div> <a href="https://www.indexexchange.com/es/blog/" class="read-more back"> <span class="mr-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> Volver al blog </a> </div> </article> </main> </div> <aside class="widget-area col-12 col-xl-auto py-xl-5 pl-xl-0"> <div class="widget-area__content"> <section id="sidebar-form" class="widget widget_block"></section><section id="sidebar-form" class="widget widget_block"></section><section id="sidebar-form" class="widget widget_block"></section><section id="sidebar-form" class="widget widget_block"> <div class="wp-block-group"><div 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