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aria-label="visualization (6 items)">visualization</a> </div> </div> <div class="js-ajax-frame"> <section class="post-list"> <h3>Recent posts</h3> <article class="post"> <div class="article-footer"> <time datetime="2014">5 Mar 2014</time> <h4><a href="https://www.idea.org/blog/2014/03/05/gender-role-literacy-girls-in-science/">Gender role literacy: Girls in science?</a></h4> </div> <p>There are gender wars, and then there are casualties. It wasn’t until 2011 that the behemoth toymaker LEGO acknowledged girls’ desire to build with bricks, even though the company had long before made a seemingly effortless pivot to co-branding, video games, and major motion pictures. So it’s little wonder that girls face all-too-real obstacles when <a href="https://www.idea.org/blog/2014/03/05/gender-role-literacy-girls-in-science/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2014/03/05/gender-role-literacy-girls-in-science/">Read more</a> </article> <article class="post"> <div class="article-footer"> <time datetime="2013">9 Dec 2013</time> <h4><a href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">Challenges of crowdsourcing: Analysis of Historypin</a></h4> </div> <p>Crowdsourcing can build virtual community, engage the public, and build large knowledge databases about science and culture. But what does it take, and how fast can you grow? For some insight, we look at a crowdsourced history site: Historypin is an appealing database of historical photos, with dates, locations, captions, and other metadata. It’s called History <a href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2013/12/09/challenges-of-crowdsourcing-analysis-of-historypin/">Read more</a> </article> <article class="post"> <div class="article-footer"> <time datetime="2013">18 Nov 2013</time> <h4><a href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">Dinovember: Creative literacy starts young</a></h4> </div> <p>“Uh-oh,” Refe Tuma heard his girls whisper. “Mom and Dad are not going to like this.” It’s Dinovember, and his family’s plastic dinosaurs have been getting into mischief all month. Every year, Tuma and his wife devote the month of November to “convincing our children that, while they sleep, their plastic dinosaur figures come to life. <a href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">[…]</a></p> <a class="more" href="https://www.idea.org/blog/2013/11/18/dinovember-creative-literacy-starts-young/">Read more</a> </article> </section> </div> </div> </div> </div> </header> <main role="main" id="main"><div id="twocolumns" class="full_width"> <div class="container default_page"> <div class="twocolumns-holder"> <section id="content" class="ajax-container"> <div class="title"> <h1>Tag: Apple</h1> </div> <div class="post-3155 post type-post status-publish format-standard hentry category-business-management tag-access tag-android tag-app-store tag-apple tag-apps tag-appstore tag-audience tag-audio tag-authoring tag-content-management tag-hardware tag-ipad tag-iphone tag-maps tag-mobile tag-mobile-phone tag-museum tag-smartphone" id="post-3155"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/10/27/museum-tour-apps-at-3rd-museums-mobile-conference/" rel="bookmark">Museum tour apps for <$25k at Museums & Mobile conference</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/10/27/museum-tour-apps-at-3rd-museums-mobile-conference/" rel="bookmark">October 27th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-full wp-image-3168" title="Mobile tour" src="http://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-27-at-1.08.54-AM.png" alt="" width="125" height="185" srcset="https://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-27-at-1.08.54-AM.png 125w, https://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-27-at-1.08.54-AM-101x150.png 101w" sizes="(max-width: 125px) 100vw, 125px" />It is getting easier and cheaper for cultural and scientific organizations make mobile, handheld tours. According to <a href="http://blog.nielsen.com/nielsenwire/online_mobile/40-percent-of-u-s-mobile-users-own-smartphones-40-percent-are-android/">Nielsen</a>, 40% of Americans with mobile phones are carrying smartphones; of those 40% run Android, and 28% have an Apple iPhone. This is a huge market, and by 2012, approximately half your audience could use your app from the smartphone in their pocket. Or, you can loan iPod Touches to visitors on site.</p> <p><strong>Keeping it simple</strong></p> <p><strong></strong>Apps just need to be good enough. No need to get too fancy or reinvent the wheel. While custom apps run from $25-100k, many vendors will create an app for you for less than $25k, and some for well under $5k. <img class="alignleft" title="Museums & Mobile" src="http://www.idea.org/blog/wp-content/uploads/2011/10/Screen-Shot-2011-10-27-at-1.11.19-AM.png" alt="" width="165" height="34" />This is a summary of the vendors offering apps for less than $25k at yesterday’s <a href="http://www.museums-mobile.org/virtual-expo/">3rd Museums & Mobile online conference</a>. <a href="https://www.idea.org/blog/2011/10/27/museum-tour-apps-at-3rd-museums-mobile-conference/#more-3155" class="more-link"><span aria-label="Continue reading Museum tour apps for ">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/business-management/" rel="category tag">Business</a></li> <li><a href="https://www.idea.org/blog/2011/10/27/museum-tour-apps-at-3rd-museums-mobile-conference/#comments">1 Comment</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/access/" rel="tag">access</a>, <a href="https://www.idea.org/blog/tag/android/" rel="tag">Android</a>, <a href="https://www.idea.org/blog/tag/app-store/" rel="tag">app store</a>, <a href="https://www.idea.org/blog/tag/apple/" rel="tag">Apple</a>, <a href="https://www.idea.org/blog/tag/apps/" rel="tag">apps</a>, <a href="https://www.idea.org/blog/tag/appstore/" rel="tag">appstore</a>, <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/audio/" rel="tag">audio</a>, <a href="https://www.idea.org/blog/tag/authoring/" rel="tag">authoring</a>, <a href="https://www.idea.org/blog/tag/content-management/" rel="tag">content management</a>, <a href="https://www.idea.org/blog/tag/hardware/" rel="tag">Hardware</a>, <a href="https://www.idea.org/blog/tag/ipad/" rel="tag">IPad</a>, <a href="https://www.idea.org/blog/tag/iphone/" rel="tag">iPhone</a>, <a href="https://www.idea.org/blog/tag/maps/" rel="tag">maps</a>, <a href="https://www.idea.org/blog/tag/mobile/" rel="tag">mobile</a>, <a href="https://www.idea.org/blog/tag/mobile-phone/" rel="tag">mobile phone</a>, <a href="https://www.idea.org/blog/tag/museum/" rel="tag">museum</a>, <a href="https://www.idea.org/blog/tag/smartphone/" rel="tag">smartphone</a></li> </ul> </div> </div> <div class="post-2986 post type-post status-publish format-standard hentry category-communications tag-android tag-apple tag-apps tag-audience tag-data tag-interactivity-2 tag-ios tag-itunes tag-mobile tag-museum tag-nina-simon tag-qr-code tag-redlaser tag-smartphone tag-video tag-visitors" id="post-2986"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/09/05/what-are-qr-codes-and-how-are-they-useful-for-outreach/" rel="bookmark">What are QR Codes? And how are they useful for outreach?</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/09/05/what-are-qr-codes-and-how-are-they-useful-for-outreach/" rel="bookmark">September 5th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><a href="http://www.idea.org/blog/wp-content/uploads/2011/09/img.php_.png"><img class="alignright size-full wp-image-2991" title="QR code" src="http://www.idea.org/blog/wp-content/uploads/2011/09/img.php_.png" alt="" width="108" height="108" /></a>QR codes are a way to send information to mobile devices (e.g., a smartphone) using its camera. You send a short blurb of text, or a web address (URL) by representing it as a code which people photograph from their phone.</p> <p>The codes are easy to generate. <a href="http://qrcode.kaywa.com/">Several</a> <a href="http://www.qrstuff.com/">web</a> <a href="http://goqr.me/">sites</a> and software programs will make the codes for you.</p> <p><a href="http://www.idea.org/blog/wp-content/uploads/2011/09/qr-code-01.jpg"><img class="alignleft size-medium wp-image-2994" title="Andy Warhol - total art" src="http://www.idea.org/blog/wp-content/uploads/2011/09/qr-code-01-300x199.jpg" alt="" width="300" height="199" srcset="https://www.idea.org/blog/wp-content/uploads/2011/09/qr-code-01-300x199.jpg 300w, https://www.idea.org/blog/wp-content/uploads/2011/09/qr-code-01-150x99.jpg 150w, https://www.idea.org/blog/wp-content/uploads/2011/09/qr-code-01.jpg 800w" sizes="(max-width: 300px) 100vw, 300px" /></a>To read the codes, users need a QR reader app to take a snapshot of the code with their device’s camera. The app returns the decoded text or web URL.</p> <p>In the photo at left, a pedestrian takes a photo of a QR code promoting an Andy Warhol show.</p> <p>There are hundreds of barcode-reader apps (e.g., <a href="http://redlaser.com/">RedLaser</a> and <a href="http://www.quickmark.com.tw/En/basic/index.asp">QuickMark</a> for iOS and Android devices, and the <a href="http://reader.kaywa.com/phones">Kaywa</a> reader for dumber smartphones), and code-reading can be included in custom apps, e.g., a museum tour. <a href="https://www.idea.org/blog/2011/09/05/what-are-qr-codes-and-how-are-they-useful-for-outreach/#more-2986" class="more-link"><span aria-label="Continue reading What are QR Codes? And how are they useful for outreach?">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/communications/" rel="category tag">Communication</a></li> <li><a href="https://www.idea.org/blog/2011/09/05/what-are-qr-codes-and-how-are-they-useful-for-outreach/#comments">14 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/android/" rel="tag">Android</a>, <a href="https://www.idea.org/blog/tag/apple/" rel="tag">Apple</a>, <a href="https://www.idea.org/blog/tag/apps/" rel="tag">apps</a>, <a href="https://www.idea.org/blog/tag/audience/" rel="tag">Audience</a>, <a href="https://www.idea.org/blog/tag/data/" rel="tag">Data</a>, <a href="https://www.idea.org/blog/tag/interactivity-2/" rel="tag">interactivity</a>, <a href="https://www.idea.org/blog/tag/ios/" rel="tag">iOS</a>, <a href="https://www.idea.org/blog/tag/itunes/" rel="tag">iTunes</a>, <a href="https://www.idea.org/blog/tag/mobile/" rel="tag">mobile</a>, <a href="https://www.idea.org/blog/tag/museum/" rel="tag">museum</a>, <a href="https://www.idea.org/blog/tag/nina-simon/" rel="tag">nina simon</a>, <a href="https://www.idea.org/blog/tag/qr-code/" rel="tag">QR Code</a>, <a href="https://www.idea.org/blog/tag/redlaser/" rel="tag">RedLaser</a>, <a href="https://www.idea.org/blog/tag/smartphone/" rel="tag">smartphone</a>, <a href="https://www.idea.org/blog/tag/video/" rel="tag">video</a>, <a href="https://www.idea.org/blog/tag/visitors/" rel="tag">visitors</a></li> </ul> </div> </div> <div class="post-2580 post type-post status-publish format-standard hentry category-business-management category-interactivity category-technology tag-apple tag-apps tag-itunes tag-mobile tag-spicynodes tag-tablets tag-visualization tag-wikipedia" id="post-2580"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/05/06/wikinodes-app-breathes-new-life-into-encyclopedic-information/" rel="bookmark">WikiNodes app breathes new life into encyclopedic information</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/05/06/wikinodes-app-breathes-new-life-into-encyclopedic-information/" rel="bookmark">May 6th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-thumbnail wp-image-2582" title="WikiNodes" src="http://www.idea.org/blog/wp-content/uploads/2011/05/Screen-shot-2011-05-06-at-12.29.44-PM-150x148.png" alt="" width="105" height="104" srcset="https://www.idea.org/blog/wp-content/uploads/2011/05/Screen-shot-2011-05-06-at-12.29.44-PM-150x148.png 150w, https://www.idea.org/blog/wp-content/uploads/2011/05/Screen-shot-2011-05-06-at-12.29.44-PM-92x92.png 92w, https://www.idea.org/blog/wp-content/uploads/2011/05/Screen-shot-2011-05-06-at-12.29.44-PM.png 181w" sizes="(max-width: 105px) 100vw, 105px" /></p> <p>IDEA’s second mobile app, WikiNodes (see <a href="http://itunes.apple.com/app/wikinodes/id433834594?mt=8">app store link</a>) puts the encyclopedic knowledge of <a href="http://www.wikipedia.org/">Wikipedia</a> at the fingertips of iPad users. Articles are displayed as nodes that can be touched, dragged and spun around — showing the relations between articles and sections of articles. The app is currently featured in Apple’s app store.</p> <p>Here’s a 30 second demo:</p> <p><span class="youtube"><iframe title="YouTube video player" class="youtube-player" type="text/html" width="480" height="295" src="//www.youtube.com/embed/fdiXXxMnqJQ?wmode=transparent&fs=1&hl=en&modestbranding=1&iv_load_policy=3&showsearch=0&rel=1&theme=dark&hd=1" frameborder="0" allowfullscreen></iframe></span></p> <p>The app is based on IDEA’s <a href="http://www.idea.org/about/spicynodes.html">SpicyNodes system</a> for displaying and navigating information using nodes (see <a href="http://www.spicynodes.org/">SpicyNodes.org</a>). The SpicyNodes approach has great potential for other subjects, from browsing museum collections and archives, to browsing flora & fauna, and many other kinds of linked data.</p> <p> <a href="https://www.idea.org/blog/2011/05/06/wikinodes-app-breathes-new-life-into-encyclopedic-information/#more-2580" class="more-link"><span aria-label="Continue reading WikiNodes app breathes new life into encyclopedic information">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/business-management/" rel="category tag">Business</a>, <a href="https://www.idea.org/blog/category/interactivity/" rel="category tag">Interactive experiences</a>, <a href="https://www.idea.org/blog/category/technology/" rel="category tag">Technology</a></li> <li><a href="https://www.idea.org/blog/2011/05/06/wikinodes-app-breathes-new-life-into-encyclopedic-information/#comments">2 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/apple/" rel="tag">Apple</a>, <a href="https://www.idea.org/blog/tag/apps/" rel="tag">apps</a>, <a href="https://www.idea.org/blog/tag/itunes/" rel="tag">iTunes</a>, <a href="https://www.idea.org/blog/tag/mobile/" rel="tag">mobile</a>, <a href="https://www.idea.org/blog/tag/spicynodes/" rel="tag">SpicyNodes</a>, <a href="https://www.idea.org/blog/tag/tablets/" rel="tag">tablets</a>, <a href="https://www.idea.org/blog/tag/visualization/" rel="tag">visualization</a>, <a href="https://www.idea.org/blog/tag/wikipedia/" rel="tag">Wikipedia</a></li> </ul> </div> </div> <div class="post-2557 post type-post status-publish format-standard hentry category-business-management category-learning tag-access tag-apple tag-classroom tag-exhibits tag-funding tag-ipad tag-kickstarter tag-models tag-museum tag-nina-simon tag-open-access tag-techdirt" id="post-2557"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/05/02/are-public-supported-crowdfunded-virtual-exhibits-possible/" rel="bookmark">Are public supported (crowdfunded) virtual exhibits possible?</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/05/02/are-public-supported-crowdfunded-virtual-exhibits-possible/" rel="bookmark">May 2nd, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><a href="http://www.idea.org/blog/wp-content/uploads/2011/05/Screen-shot-2011-05-02-at-12.17.48-PM.png"><img class="alignright size-full wp-image-2558" title="ipad sponsor mockup" src="http://www.idea.org/blog/wp-content/uploads/2011/05/Screen-shot-2011-05-02-at-12.17.48-PM.png" alt="" width="242" height="106" srcset="https://www.idea.org/blog/wp-content/uploads/2011/05/Screen-shot-2011-05-02-at-12.17.48-PM.png 242w, https://www.idea.org/blog/wp-content/uploads/2011/05/Screen-shot-2011-05-02-at-12.17.48-PM-150x65.png 150w" sizes="(max-width: 242px) 100vw, 242px" /></a></p> <p>Virtual exhibits on tablet devices (e.g., the Apple iPad) put exhibits at the fingertips of students and the public. Visitors can browse science, art or culture from classrooms, during their commutes, or from their sofas. — But where does the money come from?</p> <p>As with physical museums, the problem with charging money for downloads is limiting visitation to enthusiasts. Access must free to get significant use on tablet computers in classrooms, or by people who would not otherwise pay. Aside from grant support or advertisements, are there other revenue models? Could funding come from the community?</p> <p>We posit that virtual exhibit apps could be free downloads, giving a preview teaser. Then, to see the rest of the exhibit, visitors pay for access, sponsor access for others, or request free access. Here’s how it might look: <a href="https://www.idea.org/blog/2011/05/02/are-public-supported-crowdfunded-virtual-exhibits-possible/#more-2557" class="more-link"><span aria-label="Continue reading Are public supported (crowdfunded) virtual exhibits possible?">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/business-management/" rel="category tag">Business</a>, <a href="https://www.idea.org/blog/category/learning/" rel="category tag">Learning & access</a></li> <li><a href="https://www.idea.org/blog/2011/05/02/are-public-supported-crowdfunded-virtual-exhibits-possible/#comments">2 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/access/" rel="tag">access</a>, <a href="https://www.idea.org/blog/tag/apple/" rel="tag">Apple</a>, <a href="https://www.idea.org/blog/tag/classroom/" rel="tag">classroom</a>, <a href="https://www.idea.org/blog/tag/exhibits/" rel="tag">exhibits</a>, <a href="https://www.idea.org/blog/tag/funding/" rel="tag">funding</a>, <a href="https://www.idea.org/blog/tag/ipad/" rel="tag">IPad</a>, <a href="https://www.idea.org/blog/tag/kickstarter/" rel="tag">Kickstarter</a>, <a href="https://www.idea.org/blog/tag/models/" rel="tag">models</a>, <a href="https://www.idea.org/blog/tag/museum/" rel="tag">museum</a>, <a href="https://www.idea.org/blog/tag/nina-simon/" rel="tag">nina simon</a>, <a href="https://www.idea.org/blog/tag/open-access/" rel="tag">open access</a>, <a href="https://www.idea.org/blog/tag/techdirt/" rel="tag">TechDirt</a></li> </ul> </div> </div> <div class="post-2352 post type-post status-publish format-standard hentry category-strategy tag-apple tag-creativity tag-innovation tag-ipad tag-planning" id="post-2352"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/04/14/innovation-matters-so-does-refinement-augmentation-long-nose/" rel="bookmark">Innovation matters. So does refinement & augmentation: Long nose</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/04/14/innovation-matters-so-does-refinement-augmentation-long-nose/" rel="bookmark">April 14th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><a href="http://www.idea.org/blog/wp-content/uploads/2011/04/Screen-shot-2011-04-14-at-12.45.28-PM.png"><img class="alignright size-full wp-image-2359" title="Long nose" src="http://www.idea.org/blog/wp-content/uploads/2011/04/Screen-shot-2011-04-14-at-12.45.28-PM.png" alt="" width="161" height="97" srcset="https://www.idea.org/blog/wp-content/uploads/2011/04/Screen-shot-2011-04-14-at-12.45.28-PM.png 161w, https://www.idea.org/blog/wp-content/uploads/2011/04/Screen-shot-2011-04-14-at-12.45.28-PM-150x90.png 150w" sizes="(max-width: 161px) 100vw, 161px" /></a>Innovation takes years, if not decades. An <a href="http://www.businessweek.com/innovate/content/jan2008/id2008012_297369.htm">essay</a> by Bill Buxton, principal scientist at <em>Microsoft Research</em>, introduced the idea of the “The Long Nose of Innovation.” In his Jan 2008 <em>Business Week</em> article, he draws parallels to the ‘long tail’ of products. This has applications to all kinds of planning.</p> <p>This is what the long nose looks like as a graph (it’s a nose pointing to the left): <a href="https://www.idea.org/blog/2011/04/14/innovation-matters-so-does-refinement-augmentation-long-nose/#more-2352" class="more-link"><span aria-label="Continue reading Innovation matters. So does refinement & augmentation: Long nose">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/strategy/" rel="category tag">Strategy</a></li> <li><a href="https://www.idea.org/blog/2011/04/14/innovation-matters-so-does-refinement-augmentation-long-nose/#comments">1 Comment</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/apple/" rel="tag">Apple</a>, <a href="https://www.idea.org/blog/tag/creativity/" rel="tag">creativity</a>, <a href="https://www.idea.org/blog/tag/innovation/" rel="tag">innovation</a>, <a href="https://www.idea.org/blog/tag/ipad/" rel="tag">IPad</a>, <a href="https://www.idea.org/blog/tag/planning/" rel="tag">planning</a></li> </ul> </div> </div> <div class="post-1641 post type-post status-publish format-standard hentry category-business-management category-interactivity category-technology tag-android tag-apple tag-apps tag-content-management tag-ipad tag-iphone tag-mobile tag-museum tag-tablets" id="post-1641"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/03/24/web-app-and-native-apps-for-museums-museums-mobile-2011/" rel="bookmark">Web apps and native apps for museums: Museums & Mobile 2011</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/03/24/web-app-and-native-apps-for-museums-museums-mobile-2011/" rel="bookmark">March 24th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-full wp-image-1656" title="online trade show" src="http://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-24-at-1.28.07-AM.png" alt="" width="210" height="68" srcset="https://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-24-at-1.28.07-AM.png 210w, https://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-24-at-1.28.07-AM-150x48.png 150w" sizes="(max-width: 210px) 100vw, 210px" />Museums are going mobile, and many companies are eager to help. At yesterday’s <a href="http://www.museums-mobile.org/conference/">Museums & Mobile 2011 online conference</a>, several vendors promoted their wares. This is a summary of products, approaches, and some alternatives… <a href="https://www.idea.org/blog/2011/03/24/web-app-and-native-apps-for-museums-museums-mobile-2011/#more-1641" class="more-link"><span aria-label="Continue reading Web apps and native apps for museums: Museums & Mobile 2011">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/business-management/" rel="category tag">Business</a>, <a href="https://www.idea.org/blog/category/interactivity/" rel="category tag">Interactive experiences</a>, <a href="https://www.idea.org/blog/category/technology/" rel="category tag">Technology</a></li> <li><a href="https://www.idea.org/blog/2011/03/24/web-app-and-native-apps-for-museums-museums-mobile-2011/#comments">3 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/android/" rel="tag">Android</a>, <a href="https://www.idea.org/blog/tag/apple/" rel="tag">Apple</a>, <a href="https://www.idea.org/blog/tag/apps/" rel="tag">apps</a>, <a href="https://www.idea.org/blog/tag/content-management/" rel="tag">content management</a>, <a href="https://www.idea.org/blog/tag/ipad/" rel="tag">IPad</a>, <a href="https://www.idea.org/blog/tag/iphone/" rel="tag">iPhone</a>, <a href="https://www.idea.org/blog/tag/mobile/" rel="tag">mobile</a>, <a href="https://www.idea.org/blog/tag/museum/" rel="tag">museum</a>, <a href="https://www.idea.org/blog/tag/tablets/" rel="tag">tablets</a></li> </ul> </div> </div> <div class="post-1451 post type-post status-publish format-standard hentry category-business-management category-strategy tag-advertising tag-apple tag-apps tag-google-website-optimizer tag-visitors" id="post-1451"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/03/14/short-yellow-and-priceless-effective-ads-to-cross-promote/" rel="bookmark">Short, yellow and priceless: Effective ads to cross-promote</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/03/14/short-yellow-and-priceless-effective-ads-to-cross-promote/" rel="bookmark">March 14th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-full wp-image-1475" title="screenshot" src="http://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-14-at-3.13.13-PM.png" alt="" width="242" height="77" srcset="https://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-14-at-3.13.13-PM.png 269w, https://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-14-at-3.13.13-PM-150x47.png 150w" sizes="(max-width: 242px) 100vw, 242px" />Small differences have a big effect when trying to coax thousands or millions of people. This includes urging online readers to take an action. This post looks at how IDEA used small ads on one of our projects (a small, free <a href="http://www.webexhibits.org/daylightsaving/">web-based exhibit</a> about Daylight Saving Time) to promote another project (a 99¢ app about Daylight Saving Time sold via the Apple app store). This post looks at statistics and ratios… <a href="https://www.idea.org/blog/2011/03/14/short-yellow-and-priceless-effective-ads-to-cross-promote/#more-1451" class="more-link"><span aria-label="Continue reading Short, yellow and priceless: Effective ads to cross-promote">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/business-management/" rel="category tag">Business</a>, <a href="https://www.idea.org/blog/category/strategy/" rel="category tag">Strategy</a></li> <li><a href="https://www.idea.org/blog/2011/03/14/short-yellow-and-priceless-effective-ads-to-cross-promote/#comments">3 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/advertising/" rel="tag">advertising</a>, <a href="https://www.idea.org/blog/tag/apple/" rel="tag">Apple</a>, <a href="https://www.idea.org/blog/tag/apps/" rel="tag">apps</a>, <a href="https://www.idea.org/blog/tag/google-website-optimizer/" rel="tag">Google Website Optimizer</a>, <a href="https://www.idea.org/blog/tag/visitors/" rel="tag">visitors</a></li> </ul> </div> </div> <div class="post-1305 post type-post status-publish format-standard hentry category-interactivity category-learning category-research tag-apple tag-art tag-data tag-nea tag-study" id="post-1305"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/03/03/more-people-digitally-involved-in-arts-culture-says-nea/" rel="bookmark">More people digitally involved in arts & culture, says NEA</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/03/03/more-people-digitally-involved-in-arts-culture-says-nea/" rel="bookmark">March 3rd, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p>Computers and the internet are an increasingly important way that Americans engage in the arts, says a new report from the National Endowment for the Arts. The first bar in the chart below is people consuming recorded or broadcast content:</p> <p><img class="alignnone size-full wp-image-1334" title="A multi-modal distribution of U.S. adults’ arts participation, by artistic discipline: 2008" src="http://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-03-at-4.11.17-PM.png" alt="" width="531" height="312" srcset="https://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-03-at-4.11.17-PM.png 531w, https://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-03-at-4.11.17-PM-150x88.png 150w, https://www.idea.org/blog/wp-content/uploads/2011/03/Screen-shot-2011-03-03-at-4.11.17-PM-300x176.png 300w" sizes="(max-width: 531px) 100vw, 531px" /></p> <p> <a href="https://www.idea.org/blog/2011/03/03/more-people-digitally-involved-in-arts-culture-says-nea/#more-1305" class="more-link"><span aria-label="Continue reading More people digitally involved in arts & culture, says NEA">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/interactivity/" rel="category tag">Interactive experiences</a>, <a href="https://www.idea.org/blog/category/learning/" rel="category tag">Learning & access</a>, <a href="https://www.idea.org/blog/category/research/" rel="category tag">Research</a></li> <li><a href="https://www.idea.org/blog/2011/03/03/more-people-digitally-involved-in-arts-culture-says-nea/#comments">1 Comment</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/apple/" rel="tag">Apple</a>, <a href="https://www.idea.org/blog/tag/art/" rel="tag">art</a>, <a href="https://www.idea.org/blog/tag/data/" rel="tag">Data</a>, <a href="https://www.idea.org/blog/tag/nea/" rel="tag">NEA</a>, <a href="https://www.idea.org/blog/tag/study/" rel="tag">study</a></li> </ul> </div> </div> <div class="post-916 post type-post status-publish format-standard hentry category-business-management category-interactivity category-strategy tag-apple tag-apps tag-costs tag-data tag-dissemination tag-ebooks tag-ipad tag-iphone tag-mobile tag-scientist tag-solar-system" id="post-916"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/02/21/making-of-science-apps-not-the-usual-suspects/" rel="bookmark">Making of science apps: Not the usual suspects</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/02/21/making-of-science-apps-not-the-usual-suspects/" rel="bookmark">February 21st, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p><img class="alignright size-full wp-image-920" title="Screen shot of a science app on the iPad" src="http://www.idea.org/blog/wp-content/uploads/2011/02/Screen-shot-2011-02-18-at-2.20.36-AM.png" alt="" width="209" height="145" srcset="https://www.idea.org/blog/wp-content/uploads/2011/02/Screen-shot-2011-02-18-at-2.20.36-AM.png 209w, https://www.idea.org/blog/wp-content/uploads/2011/02/Screen-shot-2011-02-18-at-2.20.36-AM-150x104.png 150w" sizes="(max-width: 209px) 100vw, 209px" /> On the screens of millions of iPad and other mobile devices, moons and stars, elements and molecules swirl beneath our fingertips. Developer Mike Howard says he wants to “make you feel like you are actually there in orbit.” Theodore Gray wants you to look at the periodic table and be transported to the world of Harry Potter, feeling as “if you checked out a magical version of The Elements from the Hogwarts library.”</p> <p>Apps represent a shift in how students and the public learn about science. Currently, the best science apps are<strong> not</strong> being created by museums, traditional publishers, or curriculum developers — They are being created by enthusiastic solo developers, research centers, and new software companies with a penchant for science and public education. We’ll look at what motivated these app creators, what it took to make the apps, and how successful they have been. <a href="https://www.idea.org/blog/2011/02/21/making-of-science-apps-not-the-usual-suspects/#more-916" class="more-link"><span aria-label="Continue reading Making of science apps: Not the usual suspects">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/business-management/" rel="category tag">Business</a>, <a href="https://www.idea.org/blog/category/interactivity/" rel="category tag">Interactive experiences</a>, <a href="https://www.idea.org/blog/category/strategy/" rel="category tag">Strategy</a></li> <li><a href="https://www.idea.org/blog/2011/02/21/making-of-science-apps-not-the-usual-suspects/#comments">10 Comments</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/apple/" rel="tag">Apple</a>, <a href="https://www.idea.org/blog/tag/apps/" rel="tag">apps</a>, <a href="https://www.idea.org/blog/tag/costs/" rel="tag">costs</a>, <a href="https://www.idea.org/blog/tag/data/" rel="tag">Data</a>, <a href="https://www.idea.org/blog/tag/dissemination/" rel="tag">dissemination</a>, <a href="https://www.idea.org/blog/tag/ebooks/" rel="tag">ebooks</a>, <a href="https://www.idea.org/blog/tag/ipad/" rel="tag">IPad</a>, <a href="https://www.idea.org/blog/tag/iphone/" rel="tag">iPhone</a>, <a href="https://www.idea.org/blog/tag/mobile/" rel="tag">mobile</a>, <a href="https://www.idea.org/blog/tag/scientist/" rel="tag">scientist</a>, <a href="https://www.idea.org/blog/tag/solar-system/" rel="tag">solar system</a></li> </ul> </div> </div> <div class="post-889 post type-post status-publish format-standard hentry category-communications category-learning tag-apple tag-comscore tag-nielsen tag-video tag-youtube" id="post-889"> <div class="title"> <h2><a href="https://www.idea.org/blog/2011/02/17/rapid-increase-in-online-video-2009-to-2010/" rel="bookmark">More Americans watching online video (2010 vs. 2009)</a></h2> <p class="info"><strong class="date"><a href="https://www.idea.org/blog/2011/02/17/rapid-increase-in-online-video-2009-to-2010/" rel="bookmark">February 17th, 2011</a></strong> by IDEA</p> </div> <div class="content"> <p>Online video gained momentum in 2010, says a recent report from comScore. Compare 2009 and 2010:</p> <p><img class="alignnone size-full wp-image-893" title="Rapid rise in online video consumption" src="http://www.idea.org/blog/wp-content/uploads/2011/02/Screen-shot-2011-02-16-at-11.58.37-AM.png" alt="" width="492" height="212" srcset="https://www.idea.org/blog/wp-content/uploads/2011/02/Screen-shot-2011-02-16-at-11.58.37-AM.png 492w, https://www.idea.org/blog/wp-content/uploads/2011/02/Screen-shot-2011-02-16-at-11.58.37-AM-150x64.png 150w, https://www.idea.org/blog/wp-content/uploads/2011/02/Screen-shot-2011-02-16-at-11.58.37-AM-300x129.png 300w" sizes="(max-width: 492px) 100vw, 492px" /></p> <p> <a href="https://www.idea.org/blog/2011/02/17/rapid-increase-in-online-video-2009-to-2010/#more-889" class="more-link"><span aria-label="Continue reading More Americans watching online video (2010 vs. 2009)">(more…)</span></a></p> </div> <div class="meta"> <ul> <li>Posted in <a href="https://www.idea.org/blog/category/communications/" rel="category tag">Communication</a>, <a href="https://www.idea.org/blog/category/learning/" rel="category tag">Learning & access</a></li> <li><a href="https://www.idea.org/blog/2011/02/17/rapid-increase-in-online-video-2009-to-2010/#comments">1 Comment</a></li> <li>Tags: <a href="https://www.idea.org/blog/tag/apple/" rel="tag">Apple</a>, <a href="https://www.idea.org/blog/tag/comscore/" rel="tag">ComScore</a>, <a href="https://www.idea.org/blog/tag/nielsen/" rel="tag">Nielsen</a>, <a href="https://www.idea.org/blog/tag/video/" rel="tag">video</a>, <a href="https://www.idea.org/blog/tag/youtube/" rel="tag">YouTube</a></li> </ul> </div> </div> <nav class="navigation pagination" role="navigation"> <h2 class="screen-reader-text">Posts navigation</h2> <div class="nav-links"><span aria-current='page' class='page-numbers current'>1</span> <a class='page-numbers' href='https://www.idea.org/blog/tag/apple/page/2/'>2</a> <a class="next page-numbers" href="https://www.idea.org/blog/tag/apple/page/2/">Next page</a></div> </nav> </section> </div> </div> </div> </main> <footer id="footer"> <div class="container"> <nav class="page-nav"> <ul> <li id="menu-item-4498" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-4498"><a href="https://www.idea.org/blog/">Home</a></li> <li id="menu-item-4497" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4497"><a href="https://www.idea.org/blog/about/">Mission & history</a></li> <li id="menu-item-4499" class="popup menu-item menu-item-type-custom menu-item-object-custom menu-item-4499"><a title="popup" class="js-btn-show-popups" href="#wrapper">Browse topics</a></li> <li id="menu-item-4666" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4666"><a href="https://www.idea.org/blog/contact/">Contact IDEA</a></li> <li>Copyright © 2024 <a href="https://www.idea.org/blog">IDEA</a></li> </ul> </nav> </div> </footer> </div> <script type='text/javascript'> /* <![CDATA[ */ var wpcf7 = {"apiSettings":{"root":"https:\/\/www.idea.org\/blog\/wp-json\/contact-form-7\/v1","namespace":"contact-form-7\/v1"},"cached":"1"}; /* ]]> */ </script> <script type='text/javascript' src='//www.idea.org/blog/wp-content/plugins/contact-form-7/includes/js/scripts.js'></script> <script type='text/javascript' src='//www.idea.org/blog/wp-content/themes/ideaorg/js/jquery.main.js'></script> <script type='text/javascript' src='//www.idea.org/blog/wp-includes/js/wp-embed.min.js'></script> </body>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-Y68B45MT0H"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-Y68B45MT0H'); </script> </html>