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Google Analytics Glossary: GA Terms And Their Definition

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href="https://www.hotjar.com/google-analytics/glossary/transactions">Transactions</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/google-analytics/glossary/users">Users</a></li><li data-active="false" class="sc-1ebm2z0-3 jCArMp"><a class="sc-4s5r9r-0 csDRhF" href="https://www.hotjar.com/google-analytics/glossary/unique-visitors">Unique visitors</a></li></ul></div><button class="sc-1ebm2z0-4 sc-1ebm2z0-5 hHNkNH ivXQmK"><img src="/images/arrow-right-black.svg" alt="Scroll right"/></button><button class="sc-1ebm2z0-4 sc-1ebm2z0-6 hHNkNH FIBdl"><img src="/images/arrow-right-black.svg" alt="Scroll right"/></button></div><div class="sc-s439iv-0 kNqzYA"><div data-testid="progress" class="sc-s439iv-1 kwfqbm"></div></div></nav><main class="sc-1yne8f3-0 lnorCS"><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-jr97bh-0 tncxQ"><p class="sc-167aua0-7 sc-jr97bh-1 gRsvEv hpirzg">Learn<!-- --> / <!-- -->Guides<!-- --> / <!-- --> GA glossary (A-Z)</p><p class="sc-167aua0-7 sc-jr97bh-2 gRsvEv giYeui"><a href="https://www.hotjar.com/guides/"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12 3L3 12L12 21L13.0016 19.9984L5.71145 12.7082L21.0001 12.7082L21.0001 11.2917L5.71161 11.2917L13.0016 4.00164L12 3Z" fill="#FF3C00"></path></svg>Back to guides</a></p><h1 class="sc-167aua0-1 sc-jr97bh-3 cltmLY gnfqah">Google Analytics: terms and definitions</h1><div class="sc-bppd0a-0 iVDwa sc-jr97bh-4 jSLcOZ"><p>A glossary of the most frequently used terms in the world of Google Analytics.</p></div><div class="sc-jr97bh-5 gJPYzn"><a class="sc-jr97bh-7 gtPbya" href="https://www.hotjar.com/guides/#website-analytics-and-user-behavior-insights">Website analytics and user behavior insights</a></div></div><div class="sc-jr97bh-8 dJhzPA"><div class="sc-jr97bh-9 ljKcZh"><h2>Last updated</h2>19 Jun 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class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 cFAXwm"><h2 id="glossary">Glossary</h2><ul><li><p><a href="https://www.hotjar.com/google-analytics/glossary/audience/">Audiences</a></p></li><li><p><a href="https://www.hotjar.com/google-analytics/glossary/bounces/">Bounces and bounce rate</a></p></li><li><p><a href="https://www.hotjar.com/google-analytics/glossary/conversions/">Conversions</a></p></li><li><p><a href="https://www.hotjar.com/google-analytics/glossary/dimensions-and-metrics/">Dimensions and metrics</a></p></li><li><p><a href="https://www.hotjar.com/google-analytics/glossary/ecommerce-tracking/">Ecommerce tracking</a></p></li><li><p><a href="https://www.hotjar.com/google-analytics/glossary/exits/">Exits and exit rate</a></p></li><li><p><a href="https://www.hotjar.com/google-analytics/glossary/explore">Explore</a></p></li><li><p><a href="https://www.hotjar.com/google-analytics/glossary/goal-conversion-rate/">Goal conversion rate</a></p></li><li><p><a 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lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Products</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/tour">Tour the product</a></li><li><a class="" href="https://www.hotjar.com/product/heatmaps">Heatmaps</a></li><li><a class="" href="https://www.hotjar.com/product/recordings">Recordings</a></li><li><a class="" href="https://www.hotjar.com/product/feedback">Feedback Button</a></li><li><a class="" href="https://www.hotjar.com/product/surveys">Surveys</a></li><li><a class="" href="https://www.hotjar.com/product/engage">User interviews</a></li></ul><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/integrations">Integrations</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us/articles/12945616576919-What-Is-the-Hotjar-API-" target="_self">Hotjar API</a></li><li><a class="" href="https://www.hotjar.com/product/funnels">Funnels</a></li><li><a class="" href="https://www.hotjar.com/product/dashboard">Dashboards</a></li><li><a class="" href="https://www.hotjar.com/product/highlights">Highlights</a></li><li><a class="" href="https://www.hotjar.com/product/trends">Trends</a></li><li><a class="" href="https://www.hotjar.com/survey-templates">Survey templates</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Solutions</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/marketing-teams">For marketing teams</a></li><li><a class="" href="https://www.hotjar.com/product-teams">For product teams</a></li><li><a class="" href="https://www.hotjar.com/product-manager">For product managers</a></li><li><a class="" href="https://www.hotjar.com/product-designer">For product designers</a></li><li><a class="" href="https://www.hotjar.com/researcher-analyst">For researchers</a></li><li><a class="" href="https://www.hotjar.com/customers">Case studies</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Resources</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/guides">Guides</a></li><li><a class="" href="https://www.hotjar.com/blog">Blog</a></li><li><a class="" href="https://www.hotjar.com/product-forge">Product Forge</a></li><li><a class="" href="https://www.hotjar.com/updates/en" target="_blank">Product updates</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us" target="_blank">Help center</a></li><li><a class="" href="https://www.hotjar.com/website-tracking">Website tracking</a></li><li><a class="" href="https://www.hotjar.com/google-analytics/glossary">GA glossary</a></li><li><a class="" href="https://www.hotjar.com/conversion-rate-optimization">CRO</a></li><li><a class="" href="https://www.hotjar.com/performance-reporting">Performance reporting</a></li><li><a class="" href="https://www.hotjar.com/website-problems">Common website problems</a></li><li><a class="" href="https://www.hotjar.com/usability-testing">Usability testing</a></li><li><a class="" href="https://www.hotjar.com/ecommerce">Ecommerce</a></li><li><a class="" href="https://www.hotjar.com/behavior-analytics">Behavior analytics</a></li><li><a class="" href="https://www.hotjar.com/website-analysis">Website analysis</a></li><li><a class="" href="https://www.hotjar.com/web-analytics">Web analytics </a></li><li><a class="" href="https://www.hotjar.com/web-design">Web design</a></li><li><a class="" href="https://www.hotjar.com/ux-design">UX design</a></li><li><a class="" href="https://www.hotjar.com/ux-research/process">UX research</a></li><li><a class="" href="https://www.hotjar.com/net-promoter-score">NPS</a></li><li><a class="" href="https://www.hotjar.com/customer-journey-map">Customer journey map</a></li><li><a class="" href="https://www.hotjar.com/product-strategy">Product strategy</a></li><li><a class="" href="https://www.hotjar.com/product-research">Product research</a></li><li><a class="" href="https://www.hotjar.com/product-management-101">Product management 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