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Innovation at Aditya Birla Group |Research and development
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width="150" height="113" decoding="async" data-nimg="1" class="dark:grayscale border border-black/30 dark:border-white/30" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 240'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/webp;base64,UklGRkoAAABXRUJQVlA4ID4AAADQAQCdASoIAAYAAkA4JQBOgB6MgH5qQAD++yZQINAu0gZFFo5Kp6FjK+W84pCsTdnk45rSDlJZue6xnK4MAA=='/%3E%3C/svg%3E")" srcSet="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fcountries.08bd57b5.webp&w=256&q=100 1x, /_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fcountries.08bd57b5.webp&w=384&q=100 2x" src="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fcountries.08bd57b5.webp&w=384&q=100"/><div class="flex gap-2 mt-2 self-start"><div class="leading-none">Countries</div><div class="flex border border-grey/30 dark:border-white/30 px-2 pt-[3px] pb-[2px] items-center justify-center w-[15px] h-[15px] mt-[3px]">></div></div></a></li><li class="text-black dark:text-white text-base font-[300] normal-case flex flex-col w-full"><a target="_self" href="/businesses/sectors/"><img alt="Sectors" loading="lazy" width="150" height="113" decoding="async" data-nimg="1" class="dark:grayscale border border-black/30 dark:border-white/30" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 240'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/webp;base64,UklGRj4AAABXRUJQVlA4IDIAAACwAQCdASoIAAYAAkA4JZwAApyD7zugAP75ZpvltWZLfHIM7HfNUS6LrWhzwsxS3i4AAA=='/%3E%3C/svg%3E")" srcSet="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fsectors.c8876ec5.webp&w=256&q=100 1x, /_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fsectors.c8876ec5.webp&w=384&q=100 2x" src="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fsectors.c8876ec5.webp&w=384&q=100"/><div class="flex gap-2 mt-2 self-start"><div class="leading-none">Sectors</div><div class="flex border border-grey/30 dark:border-white/30 px-2 pt-[3px] pb-[2px] items-center justify-center w-[15px] h-[15px] mt-[3px]">></div></div></a></li><li class="text-black dark:text-white text-base font-[300] normal-case flex flex-col w-full"><a target="_self" href="/businesses/companies-and-brands/"><img alt="Companies & Brands" loading="lazy" width="150" height="113" decoding="async" data-nimg="1" class="dark:grayscale border border-black/30 dark:border-white/30" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 240'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/webp;base64,UklGRk4AAABXRUJQVlA4IEIAAADQAQCdASoIAAYAAkA4JQBOgCPtJhJqAAD++a7zcNq41igOzdR0UlF0ttddVzRRZ02rezKfTMYiI0vnyh4fg3QAAAA='/%3E%3C/svg%3E")" srcSet="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fcompanies-and-brands.ca3bf388.webp&w=256&q=100 1x, /_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fcompanies-and-brands.ca3bf388.webp&w=384&q=100 2x" src="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fcompanies-and-brands.ca3bf388.webp&w=384&q=100"/><div class="flex gap-2 mt-2 self-start"><div class="leading-none">Companies & Brands</div><div class="flex border border-grey/30 dark:border-white/30 px-2 pt-[3px] pb-[2px] items-center justify-center w-[15px] h-[15px] mt-[3px]">></div></div></a></li><li class="text-black dark:text-white text-base font-[300] normal-case flex flex-col w-full"><a target="_self" href="/businesses/innovation/"><img alt="Innovation" loading="lazy" width="150" height="113" decoding="async" data-nimg="1" class="dark:grayscale border border-black/30 dark:border-white/30" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 240'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/webp;base64,UklGRlgAAABXRUJQVlA4IEwAAAAwAgCdASoIAAYAAkA4JagCdLoAAx9NqpHp2AD+82UIN28zGbN7CDPmf2fsGD0WQpdwPlZ2sXiPa6BXtVjzv6qHfJYfU+MmzmCPcAAA'/%3E%3C/svg%3E")" srcSet="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Finnovation.91e8ea21.webp&w=256&q=100 1x, /_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Finnovation.91e8ea21.webp&w=384&q=100 2x" src="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Finnovation.91e8ea21.webp&w=384&q=100"/><div class="flex gap-2 mt-2 self-start"><div class="leading-none">Innovation</div><div class="flex border border-grey/30 dark:border-white/30 px-2 pt-[3px] pb-[2px] items-center justify-center w-[15px] h-[15px] mt-[3px]">></div></div></a></li></ul></div></li><li class="MegaMenu_navItem__gnfjk py-5 text-white text-base font-[300]"><a class="relative " target="_self" rel="" href="/media/">Media<div class="MegaMenu_arrow__GfPbX absolute w-full bottom-[-15px] transition-[opacity] duration-300 ease-in-out"><div class="text-center font-[400] text-2xl text-white dark:text-white">⌄</div></div></a><div class="MegaMenu_subMenu__5rRTV top-[60px] absolute bg-white dark:bg-grey shadow-xl overflow-hidden transition-all duration-300 ease-in-out" style="left:0;width:522px"><ul class="grid gap-4 p-5" style="grid-template-columns:repeat(3, minmax(0, 1fr))"><li class="text-black dark:text-white text-base font-[300] normal-case flex flex-col w-full"><a target="_self" href="/media/stories/"><img alt="Stories" loading="lazy" width="150" height="113" decoding="async" data-nimg="1" class="dark:grayscale border border-black/30 dark:border-white/30" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 240'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/webp;base64,UklGRlAAAABXRUJQVlA4IEQAAADQAQCdASoIAAYAAkA4JYwCdAD0MWcYAAD+9Le+U1JHYlRetbFQIqYmPO6Kc1kOm3bhiR5VCpshSkAeSSiQskWZG06oAA=='/%3E%3C/svg%3E")" srcSet="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fstories.2e11e339.webp&w=256&q=100 1x, /_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fstories.2e11e339.webp&w=384&q=100 2x" src="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fstories.2e11e339.webp&w=384&q=100"/><div class="flex gap-2 mt-2 self-start"><div class="leading-none">Stories</div><div class="flex border border-grey/30 dark:border-white/30 px-2 pt-[3px] pb-[2px] items-center justify-center w-[15px] h-[15px] mt-[3px]">></div></div></a></li><li class="text-black dark:text-white text-base font-[300] normal-case flex flex-col w-full"><a target="_self" href="/media/press-releases/"><img alt="Press Releases" loading="lazy" width="150" height="113" decoding="async" data-nimg="1" class="dark:grayscale border border-black/30 dark:border-white/30" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 240'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/webp;base64,UklGRlAAAABXRUJQVlA4IEQAAACQAQCdASoIAAYAAkA4JZQAAuWt2ogA/vX/qg7t6+0bNl8Bfn/K65+SvddqulZ8ukzNjvuX/ubzWXQQeQO9nplfGP+AAA=='/%3E%3C/svg%3E")" srcSet="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fpress-releases.7ea4b20a.webp&w=256&q=100 1x, /_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fpress-releases.7ea4b20a.webp&w=384&q=100 2x" src="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fpress-releases.7ea4b20a.webp&w=384&q=100"/><div class="flex gap-2 mt-2 self-start"><div class="leading-none">Press Releases</div><div class="flex border border-grey/30 dark:border-white/30 px-2 pt-[3px] pb-[2px] items-center justify-center w-[15px] h-[15px] mt-[3px]">></div></div></a></li><li class="text-black dark:text-white text-base font-[300] normal-case flex flex-col w-full"><a target="_self" href="/media/media-reports/"><img alt="Media Reports" loading="lazy" width="150" height="113" decoding="async" data-nimg="1" class="dark:grayscale border border-black/30 dark:border-white/30" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 240'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/webp;base64,UklGRkIAAABXRUJQVlA4IDYAAAAQAgCdASoIAAYAAkA4JbACdLoAAwkR9hfgAP775rQUAmfXwB+ka/+cjH8FkelD5DdfzlemgAA='/%3E%3C/svg%3E")" srcSet="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fmedia-reports.0a999380.webp&w=256&q=100 1x, /_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fmedia-reports.0a999380.webp&w=384&q=100 2x" src="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fmedia-reports.0a999380.webp&w=384&q=100"/><div class="flex gap-2 mt-2 self-start"><div class="leading-none">Media Reports</div><div class="flex border border-grey/30 dark:border-white/30 px-2 pt-[3px] pb-[2px] items-center justify-center w-[15px] h-[15px] mt-[3px]">></div></div></a></li><li class="text-black dark:text-white text-base font-[300] normal-case flex flex-col w-full"><a target="_self" href="/media/events/"><img alt="Events" loading="lazy" width="150" height="113" decoding="async" data-nimg="1" class="dark:grayscale border border-black/30 dark:border-white/30" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 240'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/webp;base64,UklGRlIAAABXRUJQVlA4IEYAAACwAQCdASoIAAYAAkA4JQBOgCHfvb0AAP7Ck3QDrGDdc0c4zF4VgIynJ+5Sx2GRZHNz3f1J+UEBJAfae+67bvtN1FipQAAA'/%3E%3C/svg%3E")" srcSet="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fevents.2a5b115d.webp&w=256&q=100 1x, /_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fevents.2a5b115d.webp&w=384&q=100 2x" src="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fevents.2a5b115d.webp&w=384&q=100"/><div class="flex gap-2 mt-2 self-start"><div class="leading-none">Events</div><div class="flex border border-grey/30 dark:border-white/30 px-2 pt-[3px] pb-[2px] items-center justify-center w-[15px] h-[15px] mt-[3px]">></div></div></a></li><li class="text-black dark:text-white text-base font-[300] normal-case flex flex-col w-full"><a target="_self" href="/media/podcasts/"><img alt="Podcasts" loading="lazy" width="150" height="113" decoding="async" data-nimg="1" class="dark:grayscale border border-black/30 dark:border-white/30" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 240'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/webp;base64,UklGRj4AAABXRUJQVlA4IDIAAACQAQCdASoIAAYAAkA4JaQAAudZOxAA/vxrOkreSAWC43+sCV+dNI0hC5+zxtTeeAAAAA=='/%3E%3C/svg%3E")" srcSet="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fpodcast.42fd5c49.webp&w=256&q=100 1x, /_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fpodcast.42fd5c49.webp&w=384&q=100 2x" src="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fpodcast.42fd5c49.webp&w=384&q=100"/><div class="flex gap-2 mt-2 self-start"><div class="leading-none">Podcasts</div><div class="flex border border-grey/30 dark:border-white/30 px-2 pt-[3px] pb-[2px] items-center justify-center w-[15px] h-[15px] mt-[3px]">></div></div></a></li><li class="text-black dark:text-white text-base font-[300] normal-case flex flex-col w-full"><a target="_self" href="/media/downloads/"><img alt="Downloads" loading="lazy" width="150" height="113" decoding="async" data-nimg="1" class="dark:grayscale border border-black/30 dark:border-white/30" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 240'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/webp;base64,UklGRkAAAABXRUJQVlA4IDQAAACwAQCdASoIAAYAAkA4JQBOgCHM6AgAAP796KnsoBKkxQn+FtqLiGSIy4Wjot1r0Jm6xQAA'/%3E%3C/svg%3E")" srcSet="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fdownloads.f525c837.webp&w=256&q=100 1x, /_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fdownloads.f525c837.webp&w=384&q=100 2x" src="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fdownloads.f525c837.webp&w=384&q=100"/><div class="flex gap-2 mt-2 self-start"><div class="leading-none">Downloads</div><div class="flex border border-grey/30 dark:border-white/30 px-2 pt-[3px] pb-[2px] items-center justify-center w-[15px] h-[15px] mt-[3px]">></div></div></a></li></ul></div></li><li class="MegaMenu_navItem__gnfjk py-5 text-white text-base font-[300]"><a class="relative " target="_self" rel="" href="/investors/">Investors</a></li><li class="MegaMenu_navItem__gnfjk py-5 text-white text-base font-[300]"><a class="relative " target="_self" rel="" href="/community/">Community</a></li><li class="MegaMenu_navItem__gnfjk py-5 text-white text-base font-[300]"><a class="relative " target="_self" rel="" 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sm:min-h-full sm:absolute top-0 z-[11] flex items-center sm:items-end sm:pb-20 z-[12]"><div class="container px-5 mx-auto"><h1 class="text-white text-4xl sm:text-5xl font-[500] uppercase mb-5 max-w-[700px]">Innovation</h1> <div class="text-base text-white max-w-[800px]">Aditya Birla Group has attained global leadership in several business sectors on the strength of the organisation's ability to continually innovate to meet the needs of customers and the market.</div></div></div></div><div class="bg-white dark:bg-black border-b border-b-grey/20 dark:border-b-black" id="breadcrumb"><div class="container px-5 mx-auto"><div class="flex items-center overflow-x-auto whitespace-nowrap h-[50px]"><span class="inline-flex items-center text-base text-maroon dark:text-white"><a href="/">Home</a><span class="px-3">❯</span></span><span class="inline-flex items-center text-base text-maroon dark:text-white"><a href="/businesses/">Businesses</a><span class="px-3">❯</span></span><span class="text-base text-grey/70 dark:text-white/70">Innovation</span></div></div></div><div class="bg-white dark:bg-black/90 py-20 addToNav bg-no-repeat bg-top cover" data-nav-title="Innovation Insights"><div class="container mx-auto px-5"><div class="text-4xl font-[400] text-maroon dark:text-white mb-10 aos-init aos-animate">Innovation Insights</div><div class="grid grid-cols-1 sm:grid-cols-2 md:grid-cols-3 gap-5"><div class="col-span-1"><div class="border-grey/10 border-b-8 hover:border-b-8 hover:border-b-maroon dark:hover:border-b-white dark:border-grey bg-white dark:bg-grey h-full flex flex-col justify-between shadow-lg bg-[right_15px_bottom_15px] bg-no-repeat" data-aos="flip-left" data-aos-duration="300" data-aos-delay="50" style="background-image:url('/media/stories-topics/innovation.webp');background-size:auto 40px"><div class="mb-5"><span class="animateImage"><img alt="Empowering Handloom Artists of India" loading="lazy" width="1000" height="700" decoding="async" data-nimg="1" class="dark:grayscale" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1000 700'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAMElEQVR4nGMIM5IKMFXdnZcQxMDA8Hv/pv/Pj9SaGhkxMDBsbK79P6t5qleSjRILABl/DsQHMeltAAAAAElFTkSuQmCC'/%3E%3C/svg%3E")" srcSet="/_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fempowering_handloom_242521f3a6.webp&w=1080&q=100 1x, /_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fempowering_handloom_242521f3a6.webp&w=2048&q=100 2x" src="/_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fempowering_handloom_242521f3a6.webp&w=2048&q=100"/></span><div class="pt-5 px-5 "><div class="text-base text-grey/70 dark:text-white/70"></div><div class="text-base text-grey/70 dark:text-white/70 mb-5">Innovation</div><div class="mb-2 text-xl font-[400] text-grey dark:text-white/70 leading-tight">Empowering Handloom Artists of India</div><div class="text-base text-grey dark:text-white/70 hidden">By bridging tradition and innovation, Aditya Birla Group's Aadyam Handwoven, Kosala and Jaypore are helping rediscover the timeless beauty of Indian handlooms. On National Handloom Day, let's look at how they are helping artisans find their rightful places in the spotlight</div></div></div><div class="px-5 pb-5"><div class="text-grey/70 dark:text-white/70 text-[14px] mb-2 flex items-center"><span class="mr-1"></span>5 Minute Read</div></div></div></div><div class="col-span-1"><div class="border-grey/10 border-b-8 hover:border-b-8 hover:border-b-maroon dark:hover:border-b-white dark:border-grey bg-white dark:bg-grey h-full flex flex-col justify-between shadow-lg bg-[right_15px_bottom_15px] bg-no-repeat" data-aos="flip-left" data-aos-duration="300" data-aos-delay="100" style="background-image:url('/media/stories-topics/innovation.webp');background-size:auto 40px"><div class="mb-5"><span class="animateImage"><img alt="Home décor, with a touch of innovation and heritage" loading="lazy" width="1000" height="700" decoding="async" data-nimg="1" class="dark:grayscale" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1000 700'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAMklEQVR4nAEnANj/ANzYvxMCAJGRbfb+3QC/sJuciHR3aFKrnogA+ejZ+uje28W5n4l7pGkXA4ySYMYAAAAASUVORK5CYII='/%3E%3C/svg%3E")" srcSet="/_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Faadyam_handwoven_maati_collection_c575509c2b.webp&w=1080&q=100 1x, /_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Faadyam_handwoven_maati_collection_c575509c2b.webp&w=2048&q=100 2x" src="/_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Faadyam_handwoven_maati_collection_c575509c2b.webp&w=2048&q=100"/></span><div class="pt-5 px-5 "><div class="text-base text-grey/70 dark:text-white/70"></div><div class="text-base text-grey/70 dark:text-white/70 mb-5">Innovation</div><div class="mb-2 text-xl font-[400] text-grey dark:text-white/70 leading-tight">Home décor, with a touch of innovation and heritage</div><div class="text-base text-grey dark:text-white/70 hidden">Discover how Aditya Birla Group brings sustainable paints, textile and handcrafted décor, and nature-based textiles to weave heritage with modern living in our homes</div></div></div><div class="px-5 pb-5"><div class="text-grey/70 dark:text-white/70 text-[14px] mb-2 flex items-center"><span class="mr-1"></span>4 Minute Read</div></div></div></div><div class="col-span-1"><div class="border-grey/10 border-b-8 hover:border-b-8 hover:border-b-maroon dark:hover:border-b-white dark:border-grey bg-white dark:bg-grey h-full flex flex-col justify-between shadow-lg bg-[right_15px_bottom_15px] bg-no-repeat" data-aos="flip-left" data-aos-duration="300" data-aos-delay="150" style="background-image:url('/media/stories-topics/innovation.webp');background-size:auto 40px"><div class="mb-5"><span class="animateImage"><img alt="Can wind energy be made greener?" loading="lazy" width="1000" height="700" decoding="async" data-nimg="1" class="dark:grayscale" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1000 700'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAMklEQVR4nAEnANj/ANfs//v+/87Y55+yzQCz0O63y+KNq8VxlrQAAFBoOFgsFSoAAA8XDcIUzFG5DfMAAAAASUVORK5CYII='/%3E%3C/svg%3E")" srcSet="/_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fthumbnail_image_4_180123cb56.webp&w=1080&q=100 1x, /_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fthumbnail_image_4_180123cb56.webp&w=2048&q=100 2x" src="/_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fthumbnail_image_4_180123cb56.webp&w=2048&q=100"/></span><div class="pt-5 px-5 "><div class="text-base text-grey/70 dark:text-white/70"></div><div class="text-base text-grey/70 dark:text-white/70 mb-5">Innovation</div><div class="mb-2 text-xl font-[400] text-grey dark:text-white/70 leading-tight">Can wind energy be made greener?</div><div class="text-base text-grey dark:text-white/70 hidden">Did you know that, ironically, motor blades in wind turbines are non-recyclable and end up in landfills? Discover how Recyclamine, Aditya Birla Chemicals’ patented technology, is making wind energy more sustainable</div></div></div><div class="px-5 pb-5"><div class="text-grey/70 dark:text-white/70 text-[14px] mb-2 flex items-center"><span class="mr-1"></span>3 Minute Read</div></div></div></div><div class="col-span-1"><div class="border-grey/10 border-b-8 hover:border-b-8 hover:border-b-maroon dark:hover:border-b-white dark:border-grey bg-white dark:bg-grey h-full flex flex-col justify-between shadow-lg bg-[right_15px_bottom_15px] bg-no-repeat" data-aos="flip-left" data-aos-duration="300" data-aos-delay="200" style="background-image:url('/media/stories-topics/innovation.webp');background-size:auto 40px"><div class="mb-5"><span class="animateImage"><img alt="The Green Aluminium Alchemy" loading="lazy" width="1000" height="700" decoding="async" data-nimg="1" class="dark:grayscale" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1000 700'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAMklEQVR4nAEnANj/APn5+fny6vPz8+Pj4wCGf3WYaTl0eH4AAwkA+/v7+/Tu9/f35eXlEjYaz0Hr2O0AAAAASUVORK5CYII='/%3E%3C/svg%3E")" srcSet="/_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fthumbnail_image_8_561853eb64.webp&w=1080&q=100 1x, /_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fthumbnail_image_8_561853eb64.webp&w=2048&q=100 2x" src="/_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fthumbnail_image_8_561853eb64.webp&w=2048&q=100"/></span><div class="pt-5 px-5 "><div class="text-base text-grey/70 dark:text-white/70"></div><div class="text-base text-grey/70 dark:text-white/70 mb-5">Innovation</div><div class="mb-2 text-xl font-[400] text-grey dark:text-white/70 leading-tight">The Green Aluminium Alchemy</div><div class="text-base text-grey dark:text-white/70 hidden">Discover how Aditya Birla Group is reshaping the beverage industry with sustainable aluminium cans</div></div></div><div class="px-5 pb-5"><div class="text-grey/70 dark:text-white/70 text-[14px] mb-2 flex items-center"><span class="mr-1"></span>3 Minute Read</div></div></div></div><div class="col-span-1"><div class="border-grey/10 border-b-8 hover:border-b-8 hover:border-b-maroon dark:hover:border-b-white dark:border-grey bg-white dark:bg-grey h-full flex flex-col justify-between shadow-lg bg-[right_15px_bottom_15px] bg-no-repeat" data-aos="flip-left" data-aos-duration="300" data-aos-delay="250" style="background-image:url('/media/stories-topics/innovation.webp');background-size:auto 40px"><div class="mb-5"><span class="animateImage"><img alt="Gripping the AI revolution: Harnessing the power of technology" loading="lazy" width="1000" height="700" decoding="async" data-nimg="1" class="dark:grayscale" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1000 700'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAL0lEQVR4nGNg4OGXVdFiYOcNjU9lCIrPTM4sffLseUZWHgOXiGRZVf3nD++FRSQAx0wMt0QGi4gAAAAASUVORK5CYII='/%3E%3C/svg%3E")" srcSet="/_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fthumbnail_image_13_5eec7ceaf9.webp&w=1080&q=100 1x, /_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fthumbnail_image_13_5eec7ceaf9.webp&w=2048&q=100 2x" src="/_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fthumbnail_image_13_5eec7ceaf9.webp&w=2048&q=100"/></span><div class="pt-5 px-5 "><div class="text-base text-grey/70 dark:text-white/70"></div><div class="text-base text-grey/70 dark:text-white/70 mb-5">Innovation</div><div class="mb-2 text-xl font-[400] text-grey dark:text-white/70 leading-tight">Gripping the AI revolution: Harnessing the power of technology</div><div class="text-base text-grey dark:text-white/70 hidden">As the global discourse surrounding artificial intelligence continues to evolve, here are few of Aditya Birla Group's most recent and impactful AI-powered initiatives</div></div></div><div class="px-5 pb-5"><div class="text-grey/70 dark:text-white/70 text-[14px] mb-2 flex items-center"><span class="mr-1"></span>4 Minute Read</div></div></div></div><div class="col-span-1"><div class="border-grey/10 border-b-8 hover:border-b-8 hover:border-b-maroon dark:hover:border-b-white dark:border-grey bg-white dark:bg-grey h-full flex flex-col justify-between shadow-lg bg-[right_15px_bottom_15px] bg-no-repeat" data-aos="flip-left" data-aos-duration="300" data-aos-delay="300" style="background-image:url('/media/stories-topics/innovation.webp');background-size:auto 40px"><div class="mb-5"><span class="animateImage"><img alt="Building an innovation-led nation" loading="lazy" width="1000" height="700" decoding="async" data-nimg="1" class="dark:grayscale" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 1000 700'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAMklEQVR4nAEnANj/AD5AP/z//s7OzhsXFgCLi4uCgn++vbi9u7kABQgKYmhomp+dJSkqd0IRiJqLwP8AAAAASUVORK5CYII='/%3E%3C/svg%3E")" srcSet="/_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fthumbnail_image_22_f95031dcc5.webp&w=1080&q=100 1x, /_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fthumbnail_image_22_f95031dcc5.webp&w=2048&q=100 2x" src="/_next/image/?url=https%3A%2F%2Fwww.cms.adityabirla.com%2Fuploads%2Fthumbnail_image_22_f95031dcc5.webp&w=2048&q=100"/></span><div class="pt-5 px-5 "><div class="text-base text-grey/70 dark:text-white/70"></div><div class="text-base text-grey/70 dark:text-white/70 mb-5">Innovation</div><div class="mb-2 text-xl font-[400] text-grey dark:text-white/70 leading-tight">Building an innovation-led nation</div><div class="text-base text-grey dark:text-white/70 hidden">Commitment to nation-building and self-reliance begins with some of the most extraordinary homegrown innovations </div></div></div><div class="px-5 pb-5"><div class="text-grey/70 dark:text-white/70 text-[14px] mb-2 flex items-center"><span class="mr-1"></span>5 Minute Read</div></div></div></div></div><div class="text-center mt-10"></div></div></div><div class="py-20 bg-maroon dark:bg-black"><div class="container mx-auto px-5"><div class="grid grid-cols-7 gap-5 bg-white dark:bg-grey"><div class="col-span-7 lg:col-span-3 p-10 flex flex-col justify-center " data-aos="fade-up" data-aos-duration="300"><div class="text-black dark:text-white text-4xl font-[400] mb-5">Enabling Innovation</div><div class="text-base text-black dark:text-white">To provide a robust innovation foundation, the Group has set up Aditya Birla Science and Technology Company Private Limited (ABSTCPL) as a global corporate research and development hub. ABSTCPL supports the Group's diverse businesses through multi-disciplinary teams of expert scientists and engineers who lead fundamental and applied research projects in several areas, including:</div><div class="mt-5"><div class="inline-block mr-5 my-1"></div><div class="inline-block mr-5 my-1"></div><div class="inline-block mr-5 my-1"></div><div class="inline-block mr-5 my-1"></div><div class="inline-block mr-5 my-1"></div><div class="inline-block mr-5 my-1"></div></div></div><div class="col-span-7 lg:col-span-4 order-first lg:order-none"><img alt="Enabling Innovation" loading="lazy" width="1024" height="512" decoding="async" data-nimg="1" class="dark:grayscale object-cover lg:w-[1024px] lg:h-[512px]" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 160'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/webp;base64,UklGRkgAAABXRUJQVlA4IDwAAADQAQCdASoIAAQAAkA4JZACdAEf/qjOoAD+/A2o4jxlX4/cpP20gLrOzC8wS299V6h5/r+I1tJKRAEYAAA='/%3E%3C/svg%3E")" srcSet="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fenabling-innovation.a0dba386.webp&w=1080&q=100 1x, /_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fenabling-innovation.a0dba386.webp&w=2048&q=100 2x" src="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fenabling-innovation.a0dba386.webp&w=2048&q=100"/></div></div></div></div><div class="py-20 bg-white dark:bg-grey"><div class="container mx-auto px-5"><div class="grid grid-cols-7 gap-5 bg-maroon dark:bg-black"><div class="col-span-7 lg:col-span-3 p-10 flex flex-col justify-center order-last" data-aos="fade-up" data-aos-duration="300"><div class="text-white text-4xl font-[400] mb-5">Other Group R&D Institutions</div><ul class="text-base text-white"><li class="list-disc ml-5 mb-4 leading-tight last:mb-0">Corporate Technical and Energy Services (CTES) that work in the areas of energy and water conservation, and operational and maintenance practices</li><li class="list-disc ml-5 mb-4 leading-tight last:mb-0">Birla Carbon Technology Center at Marietta, Georgia (USA)</li><li class="list-disc ml-5 mb-4 leading-tight last:mb-0">Grasim Wood and Pulp Research Institute at Harihar, Karnataka</li><li class="list-disc ml-5 mb-4 leading-tight last:mb-0">Birla Research Institute for Applied Sciences at Nagda, Madhya Pradesh</li><li class="list-disc ml-5 mb-4 leading-tight last:mb-0">Textile Research Application Development Centre at Kharach, Gujarat</li></ul></div><div class="col-span-7 lg:col-span-4 order-first lg:order-none"><img alt="Other Group R&D Institutions" loading="lazy" width="1024" height="512" decoding="async" data-nimg="1" class="dark:grayscale object-cover lg:w-[1024px] lg:h-[512px]" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 160'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/webp;base64,UklGRlIAAABXRUJQVlA4IEYAAADQAQCdASoIAAQAAkA4JYgCdAEfbhD3AAD++g9XvOO0ecVh4Vkn8uULpo74/vE+TJiCn4SfSP19LOaHvBSHfo1/nSE/eAAA'/%3E%3C/svg%3E")" srcSet="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fgroup-rnd.3e232162.webp&w=1080&q=100 1x, /_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fgroup-rnd.3e232162.webp&w=2048&q=100 2x" src="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Fgroup-rnd.3e232162.webp&w=2048&q=100"/></div></div></div></div><div class="py-20 bg-maroon dark:bg-black"><div class="container mx-auto px-5"><div class="grid grid-cols-7 gap-5 bg-white dark:bg-grey"><div class="col-span-7 lg:col-span-3 p-10 flex flex-col justify-center " data-aos="fade-up" data-aos-duration="300"><div class="text-black dark:text-white text-4xl font-[400] mb-5">Aditya Birla Science and Technology Company Private Limited</div><div class="text-base text-black dark:text-white">Aditya Birla Group has attained global leadership in several business sectors on the strength of the organisation's ability to continually innovate to meet the needs of customers and the market. For instance, Birla Cellulose' Liva is a new age fabric made from natural fibres produced from wood pulp, a natural renewable resource. Novelis holds over 130 patents in the development of aluminium products for the automotive industry. UltraTech Cement has innovated new ways of making cement manufacturing more sustainable.</div><div class="mt-5"></div></div><div class="col-span-7 lg:col-span-4 order-first lg:order-none"><img alt="Aditya Birla Science and Technology Company Private Limited" loading="lazy" width="1024" height="512" decoding="async" data-nimg="1" class="dark:grayscale object-cover lg:w-[1024px] lg:h-[512px]" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 160'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/webp;base64,UklGRk4AAABXRUJQVlA4IEIAAACwAQCdASoIAAQAAkA4JQBOgB6QNpQAAOHmc4T4CPESPd0PwLvKT448xtOFDTAorzVMzrKKjBJrcqjapfT77U1AAAA='/%3E%3C/svg%3E")" srcSet="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Faditya-birla-science-and-technology.645a6445.webp&w=1080&q=100 1x, /_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Faditya-birla-science-and-technology.645a6445.webp&w=2048&q=100 2x" src="/_next/image/?url=%2F_next%2Fstatic%2Fmedia%2Faditya-birla-science-and-technology.645a6445.webp&w=2048&q=100"/></div></div></div></div><div class="py-20 bg-white dark:bg-grey"><div class="container mx-auto px-5"><div class="grid grid-cols-7 gap-5 bg-maroon dark:bg-black"><div class="col-span-7 lg:col-span-3 p-10 flex flex-col justify-center order-last" data-aos="fade-up" data-aos-duration="300"><div class="text-white text-4xl font-[400] mb-5">Corporate Technical and Energy Services</div><div class="text-base text-white">Corporate Technical and Energy Services (CTES) is a sister organisation of Aditya Birla Science and Technology Company Private Limited. CTES was established in 1990 to provide services across the Group for technical problem solving and cost reduction by means of energy conservation, waste heat recovery, optimisation of manpower and material handling systems, improved operational and maintenance practices, water conservation, electrical systems, etc.</div><div class="mt-5"></div></div><div class="col-span-7 lg:col-span-4 order-first lg:order-none"><img alt="Corporate Technical and Energy Services" loading="lazy" width="1024" height="512" decoding="async" data-nimg="1" class="dark:grayscale object-cover lg:w-[1024px] lg:h-[512px]" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 320 160'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' 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For years, Indian handloom has been a staple for ethnic events and celebrations, but now you can show off your love for Indian handlooms with contemporary pieces too!\u003c/p\u003e\u003cfigure class=\"image image_resized image-style-align-right\" style=\"width:30%;\"\u003e\u003cimg class=\"image_resized\" src=\"https://www.cms.adityabirla.com/uploads/heritage_meets_fashion_a2362fc507.webp\" alt=\"heritage-meets-fashion.webp\"\u003e\u003cfigcaption\u003e\u003ci\u003eImage Credit: \u003c/i\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://blog.jaypore.com/2024/04/29/todas-the-guardians-of-nilgiris/\"\u003e\u003ci\u003eWomen of the Todas Tribe\u003c/i\u003e\u003c/a\u003e\u003c/figcaption\u003e\u003c/figure\u003e\u003cp\u003eAditya Birla Group’s social enterprise Aadyam Handwoven, Hindalco’s Kosala and \u003ca href=\"/businesses/companies/aditya-birla-fashion-and-retail-limited-abfrl/\"\u003eAditya Birla Fashion and Retail’s\u003c/a\u003e Jaypore have together, spearheaded a movement to revive, sustain, and spotlight age-old crafts and the intricate handloom traditions of artisanal communities across the country. It isn’t just about fashion, but about marrying traditional handlooms with contemporary aesthetics. Aadyam, Kosala and Jaypore have woven a narrative that blends tradition with modernity, ensuring that these exquisite crafts find their rightful place in contemporary wardrobes. By curating a diverse range of handcrafted products, they are bringing the best of India’s artisans to a global audience - creating a platform where tradition and innovation work together, and where the stories of artisans are told through the medium of contemporary fashion.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003eHeritage meets high fashion\u003c/h3\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.adityabirla.com/businesses/brands/jaypore/\"\u003eJaypore\u003c/a\u003e has always prided itself in showcasing India’s most breathtaking handloom textiles. By collaborating with artisanal communities and textile designers, they create stunning pieces that effortlessly blend traditional and modern elements, making them a perfect fit for contemporary wardrobes. One of their recent launches is the Puhur collection – a line of shawls inspired by the Toda tribe of the Nilgiris, in the Western Ghats.\u003c/p\u003e\u003cp\u003eWomen of the Toda tribe, express their heritage using red and black woollen threads on white cotton fabric. Their motifs are inspired by nature and their intricate needle weaving is done on cloth, freehand – that is without any drawing or markings. Phukoor, or the heritage handicraft of richly woven reversible fabric is the perfect accessory for ethnic or casual wear. It makes a stunning impression while celebrating the wearer’s love for Indian handloom.\u003c/p\u003e\u003cp\u003eNamed after the gilded pride of Chhattisgarh, Kosa silk, Hindalco’s Kosala is geared to revive tradition and make it accessible to a global audience. Once celebrated for its high quality Kosa silk now faces the looming threat of rapid mechanisation and low-cost blending which affects both weavers and patrons alike.\u003c/p\u003e\u003cp\u003eHasty technological growth has left little space for hand crafted textiles that demand a greater degree of physical care, and in its place set up cheap replicas of traditionally venerated textiles like Kosa, which was revered for its natural lustrous glow.\u003c/p\u003e\u003cfigure class=\"image image_resized image-style-align-left\" style=\"width:30%;\"\u003e\u003cimg class=\"image_resized\" src=\"https://www.cms.adityabirla.com/uploads/nurturing_indian_handloom_a8340df8ff.webp\" alt=\"nurturing-indian-handloom.webp\"\u003e\u003cfigcaption\u003e\u003ci\u003eImage Credit: \u003c/i\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://handwoven.aadyam.co.in/\"\u003e\u003ci\u003eAadyam Handwoven\u003c/i\u003e\u003c/a\u003e\u003c/figcaption\u003e\u003c/figure\u003e\u003cp\u003eAs the divide between producers and consumers grows ever larger, the survival of traditional crafts is increasingly at risk. If the art of spinning and weaving Kosa silk is lost to just one generation, it may disappear forever.\u003c/p\u003e\u003cp\u003eThis is why Hindalco launched Kosala. The initiative has been conceptualised in association with Xynteo Vikaasa – a unique coalition working with multiple stakeholders to create sustainable growth models. It aims to revive the Kosa silk craft, a traditional skill of the Dewangan community in Chhattisgarh.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003eNurturing the roots of Indian handloom\u003c/h3\u003e\u003cp\u003eWalking through an Aadyam handloom store is an exercise in identifying Indian handlooms. From vibrant Ikat prints to unique Banarasi Mashru sarees, and the timeless beauty of Sozni embroidery from Kashmir, Indian handlooms captivate you at every turn. Perhaps, the goal of these displays is to captivate and mesmerise you because handlooms are being seen as beautiful pieces to incorporate into the modern Indian’s wardrobe.\u003c/p\u003e\u003cp\u003eAadyam aims to preserve India’s handloom heritage by supporting weaver communities and promoting traditional craftsmanship. Aadyam Handwoven works closely with handlooms through clusters – Bhuj, Varanasi, Pochampally, Kashmir, and Bhadohi Mirzapur. Kosala, on the other hand, is dedicated to preserving the tribal art form of Chattisgarh, creating a sustainable environment for artisans, and connecting global audiences with these unique crafts. By supporting this community, Kosala hopes to ensure that the traditional weavers of Chhattisgarh not only survive but thrive, allowing enthusiasts of traditional handlooms to enjoy the beauty of Kosa silk.\u003c/p\u003e\u003cfigure class=\"image image_resized image-style-align-right\" style=\"width:24.99%;\"\u003e\u003cimg src=\"https://www.cms.adityabirla.com/uploads/empowering_hands_00c24f5ae6.webp\" alt=\"empowering-hands.webp\"\u003e\u003cfigcaption\u003e\u003ci\u003eImage Credit: \u003c/i\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.jaypore.com/\"\u003e\u003ci\u003eJaypore Label\u003c/i\u003e\u003c/a\u003e\u003c/figcaption\u003e\u003c/figure\u003e\u003cp\u003eThey empower weavers by giving them access to new markets and true connoisseurs of heritage handlooms. Weavers get recognised for their craft and can sustain themselves by pursuing their traditional craft. They spotlight the skill, talent, and traditional style sense of the weaver or craftsman and utilise it to create beautiful, handcrafted seasonal collections at Aadyam. This enters the store as apparel (sarees, shawls, stoles, dupattas) or home linen (rugs, bedspreads, curtains, throws, cushion covers) ensuring that tradition meets modern sensibilities.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003eEmpowering the hands\u003c/h3\u003e\u003cp\u003eAadyam Handwoven, Hindalco’s Kosala and Jaypore’s commitment to artisanal crafts goes beyond fashion. They work closely with artisans, providing them with the resources, training, and market access needed to sustain and grow their craft. By promoting fair trade practices and ensuring that artisans receive fair compensation, these initiatives contribute to the economic empowerment of artisanal communities.\u003c/p\u003e\u003cp\u003eFurthermore, Aadyam, Kosala and Jaypore place a strong emphasis on sustainable practices. By using natural dyes, organic fabrics, and eco-friendly production methods, they ensure that their products are not only beautiful but also kind to the environment. This commitment to sustainability resonates with a growing number of consumers who value ethical and eco-conscious fashion.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"image image_resized image-style-align-left\" style=\"width:20%;\"\u003e\u003cimg src=\"https://www.cms.adityabirla.com/uploads/india_cultural_ambassadors_5a8eb5357a.webp\" alt=\"india-cultural-ambassadors.webp\"\u003e\u003c/figure\u003e\u003ch3\u003eIndia's cultural ambassadors\u003c/h3\u003e\u003cp\u003eThe global reach of \u003ca href=\"/community/\"\u003eAadyam Handwoven\u003c/a\u003e, Kosala and Jaypore has brought Indian artisanal crafts to the world stage. Their collections have garnered international acclaim, showcasing the beauty and intricacy of Indian handlooms to a global audience. This international recognition not only boosts the profile of these crafts but also creates new market opportunities for artisans.\u003c/p\u003e\u003cp\u003eTogether, these three initiatives from \u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.adityabirla.com/our-story/vision-and-values/\"\u003eAditya Birla Group \u003c/a\u003eare bringing India’s beautiful, ancient handloom traditions to the modern world. They combine traditional skills with fresh designs to create a unique fashion narrative that tells the story of India. More importantly, their work empowers these artisanal communities, ensuring that these crafts continue to flourish. In a world dominated by fast fashion, Kosala, Aadyam Handwoven and Jaypore stand are champions of slow, sustainable, and soulful fashion.\u003c/p\u003e\u003cdiv class=\"page-break\" style=\"page-break-after:always;\"\u003e\u003cspan style=\"display:none;\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/div\u003e","short_description":"By bridging tradition and innovation, Aditya Birla Group's Aadyam Handwoven, Kosala and Jaypore are helping rediscover the timeless beauty of Indian handlooms. On National Handloom Day, let's look at how they are helping artisans find their rightful places in the spotlight","company":null,"topic":{"id":614,"title":"Innovation","slug":"innovation","createdAt":"2023-12-08T03:01:24.483Z","updatedAt":"2023-12-08T04:36:45.888Z","locale":"en"},"thumbnail":{"id":3292,"name":"empowering-handloom.webp","alternativeText":null,"caption":null,"width":1000,"height":700,"formats":{"thumbnail":{"ext":".webp","url":"/uploads/thumbnail_empowering_handloom_242521f3a6.webp","hash":"thumbnail_empowering_handloom_242521f3a6","mime":"image/webp","name":"thumbnail_empowering-handloom.webp","path":null,"size":7.45,"width":223,"height":156,"sizeInBytes":7454}},"hash":"empowering_handloom_242521f3a6","ext":".webp","mime":"image/webp","size":48.8,"url":"/uploads/empowering_handloom_242521f3a6.webp","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2024-08-08T01:43:13.234Z","updatedAt":"2024-08-08T01:43:13.234Z","placeholder":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAMElEQVR4nGMIM5IKMFXdnZcQxMDA8Hv/pv/Pj9SaGhkxMDBsbK79P6t5qleSjRILABl/DsQHMeltAAAAAElFTkSuQmCC"}},{"id":6450,"publishedDate":"2024-07-26","title":"Home décor, with a touch of innovation and heritage","slug":"home-decor-with-a-touch-of-innovation-and-heritage","content":"\u003cfigure class=\"image image_resized image-style-align-right\" style=\"width:40%;\"\u003e\u003cimg class=\"image_resized\" src=\"https://www.cms.adityabirla.com/uploads/collections_spanish_riviera_5372a41a60.webp\" alt=\"collections-spanish-riviera.webp\"\u003e\u003cfigcaption\u003e\u003ci\u003eImage credit: \u003c/i\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://handwoven.aadyam.co.in/\"\u003e\u003ci\u003eAadyam Handwoven\u003c/i\u003e\u003c/a\u003e\u003c/figcaption\u003e\u003c/figure\u003e\u003cp\u003eA home is more than just bricks and mortar. It's a reflection of our personalities, a canvas for our dreams, and a sanctuary for the soul. \u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.adityabirla.com/our-story/vision-and-values/\"\u003eAditya Birla Group\u003c/a\u003e understands the importance of creating a space that inspires and uplifts. The group’s diverse businesses and brands are woven into the very fabric of Indian homes, with a wide range of products and initiatives that cater to every taste, style and budget. Let’s look at some Group businesses that have been helping Indians turn their houses into homes.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003eCelebrating heritage with Aadyam Handwoven\u003c/h3\u003e\u003cp\u003eAditya Birla Group’s social enterprise, \u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.adityabirla.com/media/stories/weaving-bonds-that-connect-hearts/\"\u003eAadyam Handwoven\u003c/a\u003e, empowers weaving communities across India by sourcing and curating beautiful, handcrafted rugs, bedspreads, curtains, and table linen, ensuring that tradition meets modern sensibilities. Every Aadyam product is not just a home décor piece, it's a story whispered through generations of artisanal craft. The platform collaborates with skilled artisans to craft exquisite products each season. By blending international trends with rich traditional heritage, Aadyam aims to create captivating pieces that resonate globally, helping provide the right audience for these crafts. The organisation believes in fusing contemporary design with time-honoured techniques allowing for preservation of the essence of intricate crafts, bringing it to contemporary homes.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"image image_resized image-style-align-left\" style=\"width:20%;\"\u003e\u003cimg src=\"https://www.cms.adityabirla.com/uploads/bright_paint_colors_home_interiors_3cb87db2ec.webp\" alt=\"bright-paint-colors-home-interiors.webp\"\u003e\u003c/figure\u003e\u003ch3\u003eTurning walls into canvases with Birla Opus\u003c/h3\u003e\u003cp\u003eLaunched in 2024, \u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.adityabirla.com/businesses/companies/birla-opus/\"\u003eBirla Opus\u003c/a\u003e- the Group’s decorative paints venture, market offers a world-class colour palette to transform bare walls into vibrant expressions for home owners. With 145+ products and 1200+ SKUs across water-based paints, enamel paints, wood finishes, waterproofing and wallpapers, Birla Opus has brought to market a comprehensive range of premium house décor products. In addition, Birla Opus offers the widest range of 2,300+ tintable colour choices including 216 iconic Indian colours. To further support its ambition of becoming a leading player in the paints segment within the next few years, Birla Opus has set up a dedicated research and development facility in Maharashtra. Leveraging the prestige and trust built by Aditya Birla Group, the business endeavours to cater to India’s growing demand for high-quality paint and home décor products, creating value for homeowners across the nation.\u003c/p\u003e\u003cdiv class=\"page-break\" style=\"page-break-after:always;\"\u003e\u003cspan style=\"display:none;\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/div\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"image image_resized image-style-align-right\" style=\"width:25%;\"\u003e\u003cimg src=\"https://www.cms.adityabirla.com/uploads/varaitey_of_home_textile_ddf4d48b81.webp\" alt=\"varaitey-of-home-textile.webp\"\u003e\u003cfigcaption\u003e\u003ci\u003eImage Credit: \u003c/i\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.livabybirlacellulose.com/\"\u003e\u003ci\u003eLive Home by Birla Cellulose\u003c/i\u003e\u003c/a\u003e\u003c/figcaption\u003e\u003c/figure\u003e\u003ch3\u003eSustainable home décor with Aditya Birla Yarn and Birla Cellulose Liva Home\u003c/h3\u003e\u003cp\u003eOne of the leading producers of industrial yarns, \u003ca href=\"/businesses/companies/aditya-birla-yarns/\"\u003eAditya Birla Yarn\u003c/a\u003e leverages its expertise to create high-quality, nature-based fabrics that are perfect for crafting exquisite home textile products. The commitment to both sustainability and quality empowers businesses to create eco-conscious home décor products. By partnering with Aditya Birla Yarn, manufacturers can offer their customers a guilt-free choice – home textiles that are kind to the planet and a delight to live with.\u003c/p\u003e\u003cp\u003eLiva Home by \u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.adityabirla.com/businesses/brands/birla-cellulose/\"\u003eBirla Cellulose\u003c/a\u003e offers the same brand promise – nature-based, high-quality fabric manufactured through an accredited value chain ensuring responsible sourcing and manufacturing practices at every step. Liva Home stands for luxurious home textile products that promise to pamper customers with its dreamy softness. Their product portfolio includes bath linen, floor rugs, kitchen linen and living room linen.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"image image_resized image-style-align-left\" style=\"width:15%;\"\u003e\u003cimg src=\"https://www.cms.adityabirla.com/uploads/exploring_artisanal_treasures_3cb16dd44a.webp\" alt=\"exploring-artisanal-treasures.webp\"\u003e\u003cfigcaption\u003e\u003cem style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003ci\u003eImage Credit: \u003c/i\u003e\u003c/em\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.jaypore.com/c/furniture\"\u003e\u003cem style=\"box-sizing:border-box;margin:0px;padding:0px;\"\u003e\u003ci\u003eJaypore\u003c/i\u003e\u003c/em\u003e\u003c/a\u003e\u003c/figcaption\u003e\u003c/figure\u003e\u003ch3\u003eExploring artisanal treasures with Jaypore\u003c/h3\u003e\u003cp\u003eAditya Birla Fashion and Retail’s Jaypore curates artisanal home décor that is rooted in India’s rich heritage. From handcrafted furniture and lighting to exquisite kitchenware and décor,\u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.adityabirla.com/businesses/brands/jaypore/\"\u003e Jaypore\u003c/a\u003e brings the magic of local craftsmanship to global audiences, offering a unique blend of tradition and contemporary aesthetics. In addition to artisanal home linen, Jaypore sells kitchen and dining products, drinkware, décor items, and furniture.\u003c/p\u003e\u003cp\u003eBy blending tradition with innovation, sustainability with style, and heritage with modernity, Aditya Birla Group has created a diverse ecosystem that caters to the evolving aspirations of homeowners. Indian homeowners are aware of global trends and want to combine it with Indian aesthetics. From the soulful artistry of Aadyam to the vibrant colours of Birla Opus, the eco-conscious offerings of Aditya Birla Yarn and Liva Home, and the curated elegance of Jaypore, the Group’s initiatives are transforming houses into homes that resonate with the heart and soul of India.\u003c/p\u003e\u003cdiv class=\"page-break\" style=\"page-break-after:always;\"\u003e\u003cspan style=\"display:none;\"\u003e\u0026nbsp;\u003c/span\u003e\u003c/div\u003e","short_description":"Discover how Aditya Birla Group brings sustainable paints, textile and handcrafted décor, and nature-based textiles to weave heritage with modern living in our homes","company":null,"topic":{"id":614,"title":"Innovation","slug":"innovation","createdAt":"2023-12-08T03:01:24.483Z","updatedAt":"2023-12-08T04:36:45.888Z","locale":"en"},"thumbnail":{"id":3279,"name":"aadyam-handwoven-maati-collection.webp","alternativeText":null,"caption":null,"width":1000,"height":700,"formats":{"thumbnail":{"ext":".webp","url":"/uploads/thumbnail_aadyam_handwoven_maati_collection_c575509c2b.webp","hash":"thumbnail_aadyam_handwoven_maati_collection_c575509c2b","mime":"image/webp","name":"thumbnail_aadyam-handwoven-maati-collection.webp","path":null,"size":8.22,"width":223,"height":156,"sizeInBytes":8224}},"hash":"aadyam_handwoven_maati_collection_c575509c2b","ext":".webp","mime":"image/webp","size":44.54,"url":"/uploads/aadyam_handwoven_maati_collection_c575509c2b.webp","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2024-07-30T04:56:21.249Z","updatedAt":"2024-07-30T04:56:21.249Z","placeholder":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAMklEQVR4nAEnANj/ANzYvxMCAJGRbfb+3QC/sJuciHR3aFKrnogA+ejZ+uje28W5n4l7pGkXA4ySYMYAAAAASUVORK5CYII="}},{"id":6208,"publishedDate":"2023-12-08","title":"Can wind energy be made greener?","slug":"can-wind-energy-be-made-greener","content":"\u003cp\u003eIn 1887, when inventor and electrician Charles F. Brush introduced wind turbines, few could have imagined that it would emerge as a key source of renewable energy. Wind energy presents the ideal solution to the global energy crisis, offering an extremely cost-effective alternative to traditional fossil fuels at zero carbon emissions. Moreover, despite variations in wind availability in certain regions, advancements in renewable storage and turbine technology can ensure reliable power generation.\u003c/p\u003e\u003cp\u003eUnfortunately, there's more to the story. While wind energy can no doubt redeem the energy sector by heavily slashing its greenhouse gas emissions, the rotor blades used in wind turbines inevitably find their way into landfills. These blades are made from thermosets which cannot be recycled. Ironic, isn't it?\u003c/p\u003e\u003cp\u003eAs most of the wind turbines installed in the late 1990s are now getting decommissioned, this poses a significant waste management challenge for the world. If a solution isn't found — and soon — projections indicate that there will be 43 million tonnes of blade waste accumulated in landfills by 2050.\u003c/p\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.adityabirla.com/sustainability/\"\u003eSustainability\u003c/a\u003e being at the core of Aditya Birla Group's research and development endeavours, its chemicals business took the lead in developing an innovative solution to this crisis: Recyclamine.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"image image_resized image-style-align-left\" style=\"width:40%;\"\u003e\u003cimg class=\"image_resized image\" src=\"https://www.cms.adityabirla.com/uploads/sustainable_solution_0fb89909de.webp\" alt=\"sustainable-solution.webp\"\u003e\u003c/figure\u003e\u003ch3\u003eThe recycling challenge\u003c/h3\u003e\u003cp\u003eEpoxy resin provides a strong and durable matrix for composite materials, while the reinforcing fibres add strength and stiffness to the final product. This results in a high strength-to-weight ratio, making epoxy composites ideal for applications requiring lightweight materials, such as wind turbine blades, aircraft components, structural components, etc. However, recycling epoxy composites is challenging because the way they are constructed makes it difficult to separate and recycle individual components.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003eA permanent and sustainable solution\u003c/h3\u003e\u003cp\u003eRecyclamine is the world's first permanent solution to the end-of-life management of epoxy composites. Developed over a decade ago by \u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.adityabirla.com/businesses/sectors/chemicals/\"\u003eAditya Birla Chemicals\u003c/a\u003e’ Advanced Materials Business, Recyclamine technology has facilitated the manufacturing of high-performance wind turbine blades that can be fully recycled and reused – thus facilitating the transition from a linear take-make-dispose economy to a more circular one. This solution turns out to be just the missing link needed to make wind energy truly green!\u003c/p\u003e\u003cp\u003eThe patented Recyclamine technology allows non-recyclable epoxy thermosets to be recovered, reused, and repurposed. It works by employing unique amine-based curing agents containing specifically engineered cleavage points at cross-linking sites. Under specific conditions, they convert epoxy thermosets into thermoplastics, allowing them to be recycled. Similarly, the reinforcing fibres can be recovered, the performance properties of which are comparable to virgin fibres. The technical team of Advanced Materials Business engages closely with wind energy providers to understand their specialised requirements and support their transition to Recyclamine — a technology that has the potential to create a paradigm shift in their sustainability journey.\u003c/p\u003e\u003cp\u003eAditya Birla Chemicals is proud to offer a sustainable solution for the many industries that rely exclusively on epoxy-based composites as a primary material. Its portfolio comprises two categories of products based on Recyclamine technology — Recyclamine Building Blocks and Briozen Recyclable Series, both designed for use in a variety of manufacturing processes. Hopefully, ecological, environmental, and societal impacts caused by composite waste will soon become a thing of the past!\u003c/p\u003e","short_description":"Did you know that, ironically, motor blades in wind turbines are non-recyclable and end up in landfills? Discover how Recyclamine, Aditya Birla Chemicals’ patented technology, is making wind energy more sustainable","company":null,"topic":{"id":614,"title":"Innovation","slug":"innovation","createdAt":"2023-12-08T03:01:24.483Z","updatedAt":"2023-12-08T04:36:45.888Z","locale":"en"},"thumbnail":{"id":1104,"name":"thumbnail-image-4.webp","alternativeText":null,"caption":null,"width":1000,"height":700,"formats":{"thumbnail":{"ext":".webp","url":"/uploads/thumbnail_thumbnail_image_4_180123cb56.webp","hash":"thumbnail_thumbnail_image_4_180123cb56","mime":"image/webp","name":"thumbnail_thumbnail-image-4.webp","path":null,"size":4.32,"width":223,"height":156}},"hash":"thumbnail_image_4_180123cb56","ext":".webp","mime":"image/webp","size":46.2,"url":"/uploads/thumbnail_image_4_180123cb56.webp","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2024-01-18T00:58:08.719Z","updatedAt":"2024-01-18T00:58:08.719Z","placeholder":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAMklEQVR4nAEnANj/ANfs//v+/87Y55+yzQCz0O63y+KNq8VxlrQAAFBoOFgsFSoAAA8XDcIUzFG5DfMAAAAASUVORK5CYII="}},{"id":6216,"publishedDate":"2023-11-23","title":"The Green Aluminium Alchemy","slug":"green-aluminium-alchemy","content":"\u003cp\u003eLightweight, recyclable, and innovative — these cans are more than containers; they are a commitment to a greener tomorrow. Let’s look at how the Aditya Birla Group is going beyond embracing market trends to actively drive innovations for sustainable progress.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"image image_resized image-style-align-left\" style=\"width:35%;\"\u003e\u003cimg class=\"image_resized image\" src=\"https://www.cms.adityabirla.com/uploads/shift_to_sustainability_97e2dba3fd.webp\" alt=\"shift-to-sustainability.webp\"\u003e\u003c/figure\u003e\u003ch3\u003eThe shift to sustainability\u003c/h3\u003e\u003cp\u003eAmidst a global shift towards eco-conscious consumerism, a\u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://mckinsey.com/industries/packaging-and-paper/our-insights/sustainability-in-packaging-2023-inside-the-minds-of-global-consumers\"\u003e 2023 McKinsey and Company survey \u003c/a\u003eresonates with the values Aditya Birla Group holds dear. The report, surveying 11,500 consumers across 11 nations, underscores an increasing demand for sustainable packaging to address concerns ranging from hygiene and food safety to climate change. It aligns seamlessly with Aditya Birla Group's commitment to fostering a sustainable and circular economy.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003eAluminium can!\u003c/h3\u003e\u003cp\u003eFor sustainable packaging, aluminium beverage cans emerge as a befitting solution. Lightweight, quick to cool, and boasting a \"\u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.novelis.com/counting-on-cans/\"\u003ecan-to-can\u003c/a\u003e\" lifecycle of just 60 days, they perfectly align with the growing ethos of sustainable consumer choices. Recognising this, Aditya Birla Group’s Novelis has positioned itself as a trailblazer in enhancing the recyclability and sustainability of aluminium cans.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003eDriving the circular economy\u003c/h3\u003e\u003cp\u003e\u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.adityabirla.com/businesses/companies/novelis-inc/\"\u003eNovelis's\u003c/a\u003e efforts in the aluminium can space extend beyond market trends. Recycling one aluminium can saves a staggering 95% of the energy required for primary aluminium production. Novelis recycled over 2.2 million tons of aluminium in 2022 alone, reflecting a commitment to a circular economy.\u003c/p\u003e\u003cfigure class=\"image image_resized image-style-align-right\" style=\"width:30%;\"\u003e\u003cimg class=\"image_resized image\" src=\"https://www.cms.adityabirla.com/uploads/towards_greener_future_d9d72c5e88.webp\" alt=\"towards-greener-future.webp\"\u003e\u003c/figure\u003e\u003cp\u003eAccording to global aluminum industry news portal AL Circle’s recently released report “Global Aluminium Industry: Key Trends to 2030,” the world recycled aluminium usage stood at 27.1 million tonnes in 2022 and is expected to grow to record more than 28 million tonnes in 2023. In their article, “Top 5 aluminium recycling companies that are currently leading the global market” Novelis was recognised as the world’s largest recycler.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003eTowards a greener future\u003c/h3\u003e\u003cp\u003eWhile aluminium cans are the perfect touchpoints of sustainability,\u003ca target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.adityabirla.com/our-story/leadership/\"\u003e Aditya Birla Group\u003c/a\u003e envisions even more environmentally friendly solutions. Working tirelessly to increase the percentage of recycled content in aluminium can sheets, Novelis is pioneering new alloys to accommodate higher amounts of recycled aluminium. Investments in cutting-edge plants and partnerships with advancements in collection and sorting technology are testament to this commitment.\u003c/p\u003e\u003cp\u003eThe spotlight is on Novelis’ global decarbonisation strategy, strategically designed to maximise the circularity of aluminum, an infinitely recyclable material that doesn’t lose its material properties during the recycling process.\u003c/p\u003e\u003cp\u003eCollaborating closely with customers, the Group is pushing boundaries with distinctive aluminium bottles. These bottles promise the same portability, lightness, and recyclability as cans but with the added convenience of resealing. It is innovation tailored to meet the evolving preferences of a discerning consumer base.\u003c/p\u003e\u003cp\u003eAs part of its broader goal to achieve carbon neutrality by 2050, Aditya Birla Group has invested nearly $2 billion in recycling capacity, solidifying its position as a leader in sustainable practices. The intent is build a future where aluminium beverage cans continue to evolve, contributing to a world where sustainability isn't just a choice but a way of life.\u003c/p\u003e","short_description":"Discover how Aditya Birla Group is reshaping the beverage industry with sustainable aluminium cans","company":null,"topic":{"id":614,"title":"Innovation","slug":"innovation","createdAt":"2023-12-08T03:01:24.483Z","updatedAt":"2023-12-08T04:36:45.888Z","locale":"en"},"thumbnail":{"id":1108,"name":"thumbnail-image-8.webp","alternativeText":null,"caption":null,"width":1000,"height":700,"formats":{"thumbnail":{"ext":".webp","url":"/uploads/thumbnail_thumbnail_image_8_561853eb64.webp","hash":"thumbnail_thumbnail_image_8_561853eb64","mime":"image/webp","name":"thumbnail_thumbnail-image-8.webp","path":null,"size":1.64,"width":223,"height":156}},"hash":"thumbnail_image_8_561853eb64","ext":".webp","mime":"image/webp","size":7.53,"url":"/uploads/thumbnail_image_8_561853eb64.webp","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2024-01-18T01:07:38.690Z","updatedAt":"2024-01-18T01:07:38.690Z","placeholder":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAMklEQVR4nAEnANj/APn5+fny6vPz8+Pj4wCGf3WYaTl0eH4AAwkA+/v7+/Tu9/f35eXlEjYaz0Hr2O0AAAAASUVORK5CYII="}},{"id":4770,"publishedDate":"2023-09-29","title":"Gripping the AI revolution: Harnessing the power of technology","slug":"gripping-the-artificial-intelligence-revolution","content":"\u003cdiv\u003e\u003cp\u003eArtificial intelligence has indeed taken the world by storm. By optimising processes and boosting operational efficiency, it has allowed leaders to redirect their efforts to what matters most: organisational values and strategic initiatives. Aditya Birla Group has been at the forefront of harnessing this incredible technology for several years across its various businesses to save time, enhance safety, and drive innovation.\u003c/p\u003e\u003cp\u003eHere's an overview of some of the many AI-driven initiatives that Aditya Birla Group has implemented over the years.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cimg class=\"image-style-align-left\" src=\"https://www.cms.adityabirla.com/uploads/natural_language_understanding_4d2aa0ee76.webp\" alt=\"Natural Language Understanding\" srcset=\"https://www.cms.adityabirla.com/uploads/thumbnail_natural_language_understanding_4d2aa0ee76.webp 245w\" sizes=\"100vw\" width=\"245\"\u003e\u003c/p\u003e\u003ch3\u003eNatural Language Understanding: Taking customer experience to a whole new level\u003c/h3\u003e\u003cp\u003eAditya Birla Group has turned to artificial intelligence to improve customer experience across its various businesses, encompassing customer touchpoints such as voice calls, emails, social media engagement, etc. Leveraging the power of Natural Language Understanding, Group Data and Analytics has developed an AI-based language platform capable of gauging customer sentiments, extracting insights, identifying learning gaps among employees, and understanding customer pain points.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003eJinie: Standardising the employee experience at Aditya Birla Capital\u003c/h3\u003e\u003cp\u003eLong before artificial intelligence became the buzzword that it is today, Aditya Birla Group companies have been exploring its myriad applications, one of which is human resource management. In 2016, Aditya Birla Capital, the financial services arm of the Group, partnered with PeopleStrong to digitally transform its employees' work-life experience and take their efficiency to the next level. With a workforce spread across India, the company recognised the need to create a standardised employee experience, streamline processes, and lower operational costs. Enter Jinie, India's first AI-based HR chatbot. Aditya Birla Capital has successfully integrated Jinie chatbot across all major touchpoints of its employees' lifecycle within its business verticals.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"image image-style-align-right\"\u003e\u003cimg src=\"https://www.cms.adityabirla.com/uploads/Video_kyc_AI_revolution_9e443cf2fb.webp\" alt=\"Video KYC AI Revolution\" srcset=\"https://www.cms.adityabirla.com/uploads/thumbnail_Video_kyc_AI_revolution_9e443cf2fb.webp 234w\" sizes=\"100vw\" width=\"234\"\u003e\u003c/figure\u003e\u003ch3\u003eVideo KYC: Securely onboarding new investors during lockdown\u003c/h3\u003e\u003cp\u003eAmidst the Covid-19 lockdown, most organisations had to swiftly adapt to new ways of conducting business, and Aditya Birla Sun Life AMC was no exception. The asset management company had to find a way to remotely onboard new customers and complete their KYC verification. The company decided to adopt an AI-based Video KYC solution developed by fintech firm Signzy. Its advanced facial and image recognition technology, real-time PAN verification, geolocation capture and IP check, together with end-to-end encryption and video forensics, ensured that the integrity of the KYC process was maintained. This sophisticated AI solution not only allowed customers to get onboarded from the comfort and safety of their homes at the peak of the pandemic, but also made the KYC process a whopping 98% faster!\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003eVEDA: Setting new benchmarks in safety and quality control\u003c/h3\u003e\u003cp\u003eIn 2021, Aditya Birla Group's Data and Analytics team introduced a proprietary video analytics platform VEDA (Video Enabled Decisions \u0026amp; Alerts). Developed in partnership with Augmented Transformations and armed with advanced AI-enabled capabilities such as PPE detection, quality control, vehicle inspection, and facial recognition, VEDA has significantly improved safety and operational efficiency across the Group's cement, metals, and textile plants. It provides real-time actionable insights and alerts through continuous analysis of live video feeds. This technology has radically transformed the way the Group's manufacturing businesses approach employee safety, customer behaviour, and quality assurance.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003cp\u003e\u003cimg class=\"image-style-align-left\" src=\"https://www.cms.adityabirla.com/uploads/zoe_companion_381837c3cc.webp\" alt=\"zoe-companion.webp\" srcset=\"https://www.cms.adityabirla.com/uploads/thumbnail_zoe_companion_381837c3cc.webp 234w\" sizes=\"100vw\" width=\"234\"\u003e\u003c/p\u003e\u003ch3\u003eZoe: The go-to companion for ABFRL employees\u003c/h3\u003e\u003cp\u003eThe IT and HR functions at Aditya Birla Fashion and Retail Limited (ABFRL) joined forces in 2022 to develop Zoe, an AI-powered virtual assistant. Zoe is available around-the-clock and has quickly become every employee’s confidant. It allows employees to access important documents with ease and stay informed about company-wide policies. Zoe has also helped simplify and automate several facets of an employee’s workday, from scheduling team meetings to even sending birthday wishes to colleagues!\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003eAI underwriting platform: Supporting insurers in making smarter decisions\u003c/h3\u003e\u003cp\u003eThe Group's life insurance business, Aditya Birla Sun Life Insurance Ltd., implemented an AI/ML platform to streamline its underwriting process in September 2023. Developed in collaboration with Artivatic, this platform merges traditional underwriting principles with advanced algorithms. It enables insurers to make more informed decisions and detect fraud by analysing large datasets and offering valuable insights into applicants' profiles. Its fraud detection features help in risk mitigation and contribute to a secure insurance ecosystem.\u003c/p\u003e\u003cp\u003eAs a forward-thinking and future-ready conglomerate, Aditya Birla Group promises to embrace the best of artificial intelligence and machine learning – ethically, responsibly, and sustainably.\u003c/p\u003e\u003c/div\u003e","short_description":"As the global discourse surrounding artificial intelligence continues to evolve, here are few of Aditya Birla Group's most recent and impactful AI-powered initiatives","company":null,"topic":{"id":614,"title":"Innovation","slug":"innovation","createdAt":"2023-12-08T03:01:24.483Z","updatedAt":"2023-12-08T04:36:45.888Z","locale":"en"},"thumbnail":{"id":1118,"name":"thumbnail-image-13.webp","alternativeText":null,"caption":null,"width":1000,"height":700,"formats":{"thumbnail":{"ext":".webp","url":"/uploads/thumbnail_thumbnail_image_13_5eec7ceaf9.webp","hash":"thumbnail_thumbnail_image_13_5eec7ceaf9","mime":"image/webp","name":"thumbnail_thumbnail-image-13.webp","path":null,"size":4.26,"width":223,"height":156}},"hash":"thumbnail_image_13_5eec7ceaf9","ext":".webp","mime":"image/webp","size":33.58,"url":"/uploads/thumbnail_image_13_5eec7ceaf9.webp","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2024-01-18T01:21:59.069Z","updatedAt":"2024-01-18T01:21:59.069Z","placeholder":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAL0lEQVR4nGNg4OGXVdFiYOcNjU9lCIrPTM4sffLseUZWHgOXiGRZVf3nD++FRSQAx0wMt0QGi4gAAAAASUVORK5CYII="}},{"id":5459,"publishedDate":"2023-08-14","title":"Building an innovation-led nation","slug":"building-an-innovation-led-nation","content":"\u003cp\u003eThe brilliance of Indian ingenuity knows no bounds. For millennia, Indians have been at the forefront of ideas and innovations that have dramatically altered the course of history. From introducing the concept of ‘zero’ in mathematics to developing life-saving surgical techniques, India has been home to some of the sharpest minds the world has ever seen.\u0026nbsp;\u0026nbsp;\u003cbr\u003eAditya Birla Group too has been championing this spirit of innovation. In 76 glorious years of independent India, the Group has contributed as a nation-builder. Leading the way across multiple sectors, including aluminium rolling and recycling, carbon black, viscose staple fibre, cement, copper, and chemicals, the Group has played a pivotal role in boosting India’s visibility on the global stage.\u003c/p\u003e\u003cp\u003eIts tireless efforts to expand, diversify, and innovate are in perfect sync with the nation’s collective aspiration for an Atmanirbhar Bharat – a self-reliant India. This Independence Day, the Group takes the opportunity to shine a spotlight on some of its indigenous innovations that promise not only to transform communities, but also firmly position India as a manufacturing powerhouse.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"image image_resized image-style-align-left\" style=\"width:40%;\"\u003e\u003cimg src=\"https://www.cms.adityabirla.com/uploads/Novelisto_Buildd_5f682c3abd.webp\" alt=\"Novelisto_Buildd.webp\"\u003e\u003c/figure\u003e\u003ch3\u003eRevolutionising rail transport with all-aluminium rakes\u0026nbsp;\u003c/h3\u003e\u003cp\u003eIn October 2022, the Group’s metals flagship Hindalco unveiled India’s first all-aluminium rake. These marvels of engineering weigh 180 tonnes less than their steel counterparts and have the capacity to transport up to 10% more payload. However, the impact of this innovation extends far beyond the realm of logistics. Being lighter and stronger, each 61-wagon rake is expected to reduce CO2 emissions by up to 14,500 tonnes over its lifetime. With the Indian Railways planning to deploy more than one lakh of these wagons in the coming years, the potential annual CO2 savings could well exceed 25 lakh tonnes – a remarkable step for India’s sustainability and net-zero goals! Recently, it announced a strategic alliance with Texmaco Rail \u0026amp; Engineering Ltd., a specialised engineering company, to develop and manufacture world-class aluminium rail wagons. As part of the alliance, Hindalco will provide profiles, sheets, and plates of its unique aluminium alloys, along with fabrication and welding expertise.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003eThe leading manufacturer of can body stock in India\u0026nbsp;\u003c/h3\u003e\u003cp\u003eThe Group’s acquisition of Novelis in 2007 granted it access to manufacturing technology for can body stock, which was absent in India at the time. Infinitely recyclable, aluminium makes for an exceptionally appealing packaging material, particularly for the beverage industry. Moreover, as a value-added product, can body stock commands a substantial premium over primary aluminium. When the Novelis facility in Rogerstone (Britain) was closed down in 2009, Hindalco relocated the key equipment to its FRP unit in Hirakud, Odisha. This bold move resulted in cost savings of up to 30% for Hindalco and solidified its position as a downstream player. To date, Hirakud FRP proudly remains a leading manufacturer of can body stock in India.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003eFlame-retardant fibres that safeguard lives\u0026nbsp;\u003c/h3\u003e\u003cp\u003eIn June 2023, Birla Cellulose, the Group’s pulp and fibre business, launched a revolutionary breakthrough in textile segment – a first-of-its-kind sustainable, flame-retardant fibre, crafted after extensive research and development efforts. Branded as Birla SaFR, these novel phosphate-based cellulosic fibres have been engineered for use in protective clothing, catering predominantly to professionals employed in defence, emergency response, oil \u0026amp; gas, electrical utility, and manufacturing, who are at high risk of heat-related hazards.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003cfigure class=\"image image_resized image-style-side\" style=\"width:40%;\"\u003e\u003cimg class=\"image_resized\" src=\"https://www.cms.adityabirla.com/uploads/dongdaemun_design_plaza_18f97b2ae4.webp\" alt=\"dongdaemun-design-plaza.webp\"\u003e\u003c/figure\u003e\u003ch3\u003eElevating structural integrity with lighter, stronger concrete\u0026nbsp;\u003c/h3\u003e\u003cp\u003eUltraTech Cement boasts a unique product range known as ‘Very Amazing Concrete’ which stands out for its superior characteristics compared to conventional concrete. A standout offering within this lineup is UltraTech Litecon, an ingenious lightweight concrete meticulously crafted to optimise the structural weight and increase the profitability of real estate projects. Available in both structural and non-structural grades, UltraTech Litecon is up to 50% lighter than conventional filler materials such as sand, which often only contributes to unnecessary dead weight and adds to the overall cost. Infused with polystyrene, Litecon serves as an excellent filler material, proven to enhance structural stability at a low cost.\u003c/p\u003e\u003cp\u003e\u0026nbsp;\u003c/p\u003e\u003ch3\u003eSustainable mobility powered by aluminium-air batteries\u003c/h3\u003e\u003cp\u003eIn alignment with its mission to create a greener, stronger, and smarter world, Hindalco has signed an exclusive partnership with Phinergy, an Israel-based pioneer in metal-air battery technology, and IOP, a joint venture between Phinergy and Indian Oil Corporation, paving the way for green transportation in India. Hindalco will serve as the exclusive supplier of aluminium for Phinergy’s aluminium-air batteries. These batteries work by releasing energy when aluminium reacts with oxygen in the surrounding air to produce aluminium hydroxide. Not only can these batteries significantly extend the driving range of electric vehicles, but they also support quick refuelling, thus eliminating the need for expensive nationwide charging stations. This collaboration with Phinergy and IOP marks a turning point for India’s clean energy revolution, enhancing the nation’s energy security while also making EV adoption convenient for consumers.\u003c/p\u003e\u003cp\u003eAs India emerges as a formidable force to be reckoned with, Aditya Birla Group eagerly looks forward to its continued role as a proud partner in nation-building and shaping a better future for communities for years to come.\u003c/p\u003e","short_description":"Commitment to nation-building and self-reliance begins with some of the most extraordinary homegrown innovations\n","company":null,"topic":{"id":614,"title":"Innovation","slug":"innovation","createdAt":"2023-12-08T03:01:24.483Z","updatedAt":"2023-12-08T04:36:45.888Z","locale":"en"},"thumbnail":{"id":1134,"name":"thumbnail-image-22.webp","alternativeText":null,"caption":null,"width":1000,"height":700,"formats":{"thumbnail":{"ext":".webp","url":"/uploads/thumbnail_thumbnail_image_22_f95031dcc5.webp","hash":"thumbnail_thumbnail_image_22_f95031dcc5","mime":"image/webp","name":"thumbnail_thumbnail-image-22.webp","path":null,"size":7.41,"width":223,"height":156}},"hash":"thumbnail_image_22_f95031dcc5","ext":".webp","mime":"image/webp","size":53.69,"url":"/uploads/thumbnail_image_22_f95031dcc5.webp","previewUrl":null,"provider":"local","provider_metadata":null,"createdAt":"2024-01-18T02:10:23.625Z","updatedAt":"2024-01-18T02:10:23.625Z","placeholder":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAQAAAADCAIAAAA7ljmRAAAACXBIWXMAAAPoAAAD6AG1e1JrAAAAMklEQVR4nAEnANj/AD5AP/z//s7OzhsXFgCLi4uCgn++vbi9u7kABQgKYmhomp+dJSkqd0IRiJqLwP8AAAAASUVORK5CYII="}}],"meta":{"title":"Innovation at Aditya Birla Group |Research and development","description":"Explore Aditya Birla Group's innovation across aluminum, carbon black, copper, cement, chemicals, cellulosic fibres, finance and fashion has been possible through its global research \u0026 R\u0026D institutions. Find out how","image":"https://www.cms.adityabirla.com/uploads/innovation_bb7a000b5d.jpg"}},"__N_SSG":true},"page":"/businesses/innovation","query":{},"buildId":"b9BfnqiX-YDJIBo9PzFXw","isFallback":false,"isExperimentalCompile":false,"dynamicIds":[29800],"gsp":true,"locale":"en","locales":["en","ar","zh","fr","de","pt","es","th"],"defaultLocale":"en","scriptLoader":[]}</script><div id="modal-root"></div></body></html>