Newsroom — Raptive

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class="nav-item-subnav-content-description"> Using smart technology combined with years of media industry know-how, we鈥檙e on a mission to help creators and businesses grow. </p> <a href="https://raptive.com/about/" class="nav-item-subnav-content-link" > Learn more </a> </div> <ul class="nav-item-subnav-links"> <li class="nav-item-subnav-links-item "> <a href="https://raptive.com/team/" class="nav-item-subnav-links-item-link" >Team</a> </li> <li class="nav-item-subnav-links-item "> <a href="https://raptive.com/careers/" class="nav-item-subnav-links-item-link" >Careers</a> </li> <li class="nav-item-subnav-links-item "> <a href="https://raptive.com/job-openings/" class="nav-item-subnav-links-item-link" >Job openings</a> </li> <li class="nav-item-subnav-links-item "> <a href="https://raptive.com/newsroom/" class="nav-item-subnav-links-item-link" >Newsroom</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="collapse navbar-collapse justify-content-lg-end" id="navbarNavRight"> <ul class="navbar-nav navbar-nav--right"> <li class=" menu-item menu-item-type-custom menu-item-object-custom menu-item-635 nav-item "> <a id="navbar-login-button" href="https://dashboard.raptive.com/login" class="nav-link " > Login </a> </li> <li class="nav-item nav-item--cta"> <a href="https://dashboard.raptive.com/apply/site-info" class="btn btn-primary btn-sm " target="_blank" rel="noopener noreferrer" >Apply now</a> </li> </ul> </div> </div> </nav> </header> <main id="main"> <div class="page-content"> <section class="archive-hero archive-hero--newsroom raptive-block"> <div class="container container--narrow"> <h1 class="text-center mb-0"> Newsroom </h1> <p class="text-center mt-4 mb-0 mx-auto"> Get the latest Raptive news, industry insights, and a peek behind the screens. </p> </div> </section> <section class="raptive-block"> <div class="container container--narrow"> <div class="tags-wrapper"> <ul class="tags m-0 mb-3"> <li class="tag"> <a href="/newsroom/?posts=all" class="tag__link "> All </a> </li> <li class="tag"> <a href="/newsroom-tag/creators/" class="tag__link "> Behind the screens </a> </li> <li class="tag"> <a href="/newsroom-tag/featured/" class="tag__link "> Featured </a> </li> <li class="tag"> <a href="/newsroom-tag/life-at-raptive/" class="tag__link "> Life at Raptive </a> </li> <li class="tag"> <a href="/newsroom-tag/news/" class="tag__link "> News </a> </li> <li class="tag"> <a href="/newsroom-tag/trends-insights-and-industry/" class="tag__link "> Trends, insights and industry </a> </li> </ul> </div> <h2 class="text-center mt-5 mb-3"> Featured </h2> <div class="posts"> <article class="post-preview-featured post-8065 newsroom type-newsroom status-publish has-post-thumbnail hentry newsroom_tag-featured newsroom_tag-life-at-raptive"> <a href="/newsroom/how-the-keep-it-real-campaign-came-together/" class="post-preview-featured__link" rel="bookmark"> <div class="post-preview-featured__content"> <div> <time class="post-preview-featured__date m-0" datetime="30-10-2024" class="m-0">30th October 2024</time> <h2 class="post-preview-featured__title h3 m-0 mt-2 mt-lg-3">How the Keep it real campaign came together</h2> </div> </div> <div class="post-preview-featured__thumbnail"> <img src="/wp-content/uploads/2024/10/Blog_TEMPLATE_CASESTUDY-22-1-12x0-c-default.png" data-src="/wp-content/uploads/2024/10/Blog_TEMPLATE_CASESTUDY-22-1-1280x960-c-center.png" class="lazyload blur-up" alt="How the Keep it real campaign came together" > </div> </a> </article> <article class="post-preview post-8065 newsroom type-newsroom status-publish has-post-thumbnail hentry newsroom_tag-featured newsroom_tag-life-at-raptive"> <a href="/newsroom/bringing-creator-content-to-life-at-advertising-week-new-york/" class="post-preview__link" rel="bookmark"> <div class="post-preview__thumbnail"> <img src="/wp-content/uploads/2024/10/Blog_TEMPLATE_CASESTUDY-24-12x0-c-default.png" data-src="/wp-content/uploads/2024/10/Blog_TEMPLATE_CASESTUDY-24-734x414-c-center.png" class="lazyload blur-up" alt="Bringing creator content to life at Advertising Week New York" > ` </div> <div class="post-preview__content"> <h2 class="post-preview__title h6 m-0">Bringing creator content to life at Advertising Week New York</h2> <time class="post-preview__date" datetime="22-10-2024" class="m-0">22nd October 2024</time> </div> </a> </article> <article class="post-preview post-8065 newsroom type-newsroom status-publish has-post-thumbnail hentry newsroom_tag-featured newsroom_tag-life-at-raptive"> <a href="/newsroom/raptive-intelligence-smarter-ad-targeting-for-better-campaigns/" class="post-preview__link" rel="bookmark"> <div class="post-preview__thumbnail"> <img src="/wp-content/uploads/2024/10/Blog_TEMPLATE_QUOTEWNAME-2-1-12x0-c-default.png" data-src="/wp-content/uploads/2024/10/Blog_TEMPLATE_QUOTEWNAME-2-1-734x414-c-center.png" class="lazyload blur-up" alt="Introducing Raptive Intelligence: Smarter ad targeting for better campaigns" > ` </div> <div 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datetime="20-09-2024" class="m-0">20th September 2024</time> </div> </a> </article> </div> <div class="btn-wrapper justify-content-center pt-3 pb-5"> <a href="/newsroom-tag/featured/" class="btn btn-outline-dark " >View all</a> </div> <h2 class="text-center mt-5 mb-3"> News </h2> <div class="posts"> <article class="post-preview-featured post-8065 newsroom type-newsroom status-publish has-post-thumbnail hentry newsroom_tag-featured newsroom_tag-life-at-raptive"> <a href="/newsroom/raptive-intelligence-smarter-ad-targeting-for-better-campaigns/" class="post-preview-featured__link" rel="bookmark"> <div class="post-preview-featured__content"> <div> <time class="post-preview-featured__date m-0" datetime="15-10-2024" class="m-0">15th October 2024</time> <h2 class="post-preview-featured__title h3 m-0 mt-2 mt-lg-3">Introducing Raptive Intelligence: Smarter ad targeting for better campaigns</h2> </div> </div> <div class="post-preview-featured__thumbnail"> <img src="/wp-content/uploads/2024/10/Blog_TEMPLATE_QUOTEWNAME-2-1-12x0-c-default.png" data-src="/wp-content/uploads/2024/10/Blog_TEMPLATE_QUOTEWNAME-2-1-1280x960-c-center.png" class="lazyload blur-up" alt="Introducing Raptive Intelligence: Smarter ad targeting for better campaigns" > </div> </a> </article> <article class="post-preview post-8065 newsroom type-newsroom status-publish has-post-thumbnail hentry newsroom_tag-featured newsroom_tag-life-at-raptive"> <a href="/newsroom/watch-the-keep-it-real-livestream-recording/" class="post-preview__link" rel="bookmark"> <div class="post-preview__thumbnail"> <img src="/wp-content/uploads/2024/09/Blog_TEMPLATE_CASESTUDY-19-12x0-c-default.png" data-src="/wp-content/uploads/2024/09/Blog_TEMPLATE_CASESTUDY-19-734x414-c-center.png" class="lazyload blur-up" alt="Watch the Keep it real livestream recording" > ` </div> <div class="post-preview__content"> <h2 class="post-preview__title h6 m-0">Watch the Keep it real livestream recording</h2> <time 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raptive-block " > <div class="container container--narrow" data-section-anim> <div class="callout row justify-content-center align-items-center "> <div class="col-12 col-lg-6 mb-4 mb-lg-0 mb-lg-0 pb-3 pb-lg-0 " data-anim> <img src="/wp-content/uploads/2023/05/image-5-24x0-c-default.jpg" data-src="/wp-content/uploads/2023/05/image-5-846x0-c-default.jpg" alt="Media Kit" class="callout__image callout__image--centered lazyload blur-up" > </div> <div class="col-12 col-lg-6"> <div class="callout__content callout__content--centered" data-anim> <h3></h3> <p><p>Download the Raptive media kit</p> </p> <div class="btn-wrapper btn-wrapper--center"> <a href="https://raptive.com/wp-content/uploads/2024/05/Raptive_PressKit_2024.pdf" class="btn btn-outline-dark " target="_blank" rel="noopener noreferrer" >Media Kit</a> </div> </div> </div> </div> <div class="callout row justify-content-center align-items-center "> <div class="col-12 col-lg-6 mb-4 mb-lg-0 mb-lg-0 pb-3 pb-lg-0 order-lg-2" data-anim> 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