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Recent - Aurora

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- adsense: end - - --> </div> <header class="mb-4 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="logo-container mb-2 ml-4 pl-2"> <a href="/web/20190120102800/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle size-three font-normal text-purple-dark m-0">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-container absolute pin-r"> <div class="mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20190120102800/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20190120102800im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20190120102800/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20190120102800im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box text-center hidden sm-inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search col-offset-2 col-8 p-1 col-sm-12 m-1 text-grey border border-pink-light" placeholder="Search" required id="q" type="text" name="q"></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20190120102800/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home "><a class="" href="/web/20190120102800/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent active "><a class="" href="/web/20190120102800/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20190120102800/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20190120102800/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20190120102800/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20190120102800/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20190120102800/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20190120102800/https://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 p-sm-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <div class="container-fluid px-0"> <div class="content"> <div class="col-12 p-0"> <div class="px-0 px-sm-4"> <h2 class="badge size-ten font-light uppercase p-0 mb-4">Recent</h2> </div> <div class="row"> <div class="col-12"> <div class="px-0 px-sm-4"> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143296" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143296/pakistani-start-ups-the-next-innovation-district"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2018/12/5c1934ac84e94.jpg" alt="Pakistani start-ups: The next innovation district"/></a></div> </figure> <!-- box/label --> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143296" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143296/pakistani-start-ups-the-next-innovation-district" class="story__link"><strong>Pakistani start-ups: The next innovation district</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">Pakistan’s entrepreneurial ecosystem has made immense strides, but this is only the beginning, writes Nabeel Qadeer. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143360" data-layout="story"> <!-- box/image --> <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143360/an-answer-to-pakistans-water-woes"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2019/01/5c3ecf4baf7a4.jpg" alt="An answer to Pakistan’s water woes?"/></a></div> </figure> <!-- box/label --> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143360" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143360/an-answer-to-pakistans-water-woes" class="story__link"><strong>An answer to Pakistan’s water woes?</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">Can LifeStraw’s innovative products be the answer to Pakistan’s water filtration needs? </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143313" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143313/destined-for-the-spotlight"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2018/12/5c1a68c5ddae9.jpg" alt="Destined for the spotlight"/></a></div> </figure> <!-- box/label --> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143313" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143313/destined-for-the-spotlight" class="story__link"><strong>Destined for the spotlight</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">Sidra Iqbal, public speaker and media personality, in profile. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143361" data-layout="story"> <!-- box/image --> <figure class="media media--left col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143361/celebrating-beauty"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2019/01/5c3f00c424858.png" alt="Celebrating beauty"/></a></div> </figure> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Campaigns" href="/web/20190120102800/https://aurora.dawn.com/recent/campaigns" class="">Campaigns</a></span> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143361" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143361/celebrating-beauty" class="story__link"><strong>Celebrating beauty</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">Does beauty truly lie in the ‘Eyes of the beholder’? </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143359" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143359/josh-maango-josh-se"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2019/01/5c3dad6d0e1c0.jpg" alt="Josh maango josh se"/></a></div> </figure> <!-- box/label --> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143359" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143359/josh-maango-josh-se" class="story__link"><strong>Josh maango josh se</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">Josh tackles taboos surrounding the purchase and use of contraceptives in their latest campaign. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143310" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143310/let-the-sparks-fly"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2019/01/5c3d7ed75ef7e.jpg" alt="Let the sparks fly"/></a></div> </figure> <!-- box/label --> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143310" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143310/let-the-sparks-fly" class="story__link"><strong>Let the sparks fly</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">Interview with Wali Tirmizi, COO, Teeli. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143298" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143298/finding-relevance-in-a-techno-world"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2018/12/5c1936bd71ee2.jpg" alt="Finding relevance in a techno world"/></a></div> </figure> <!-- box/label --> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143298" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143298/finding-relevance-in-a-techno-world" class="story__link"><strong>Finding relevance in a techno world</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">The line between marketing and technology has officially disappeared, announces Khurram Mahboob. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143358" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143358/top-5-big-ideas-of-2018"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2019/01/5c3972f13453e.jpg" alt="Top 5 Big Ideas of 2018"/></a></div> </figure> <!-- box/label --> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143358" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143358/top-5-big-ideas-of-2018" class="story__link"><strong>Top 5 Big Ideas of 2018</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143357" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143357/top-5-design-ideas-of-2018"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2019/01/5c3970e336a61.jpg?r=882758714" alt="Top 5 Design Ideas of 2018"/></a></div> </figure> <!-- box/label --> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143357" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143357/top-5-design-ideas-of-2018" class="story__link"><strong>Top 5 Design Ideas of 2018</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143354" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143354/top-5-brand-activism-initiatives-of-2018"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2019/01/5c383faca077b.jpg" alt="Top 5 Brand Activism Initiatives of 2018"/></a></div> </figure> <!-- box/label --> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143354" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143354/top-5-brand-activism-initiatives-of-2018" class="story__link"><strong>Top 5 Brand Activism Initiatives of 2018</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143353" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143353/obos-are-stealing-hearts-across-pakistan"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2019/01/5c36f2eb6198e.jpg" alt="OBOs are stealing hearts across Pakistan"/></a></div> </figure> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth my-2"><a title="Launches" href="/web/20190120102800/https://aurora.dawn.com/recent/launches" class="">Launches</a></span> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143353" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143353/obos-are-stealing-hearts-across-pakistan" class="story__link"><strong>OBOs are stealing hearts across Pakistan</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">A review of Peek Freans’ new campaign </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143316" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143316/let-a-thousand-trees-bloom"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2018/12/5c1a6d1957c0c.jpg" alt="Let a thousand trees bloom"/></a></div> </figure> <!-- box/label --> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143316" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143316/let-a-thousand-trees-bloom" class="story__link"><strong>Let a thousand trees bloom</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">Interview with Tofiq Pasha Mooraj, social and environmental activist. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143352" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143352/top-5-start-ups-of-2018"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2019/01/5c35859d99f51.jpg" alt="Top 5 Start-ups of 2018"/></a></div> </figure> <!-- box/label --> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143352" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143352/top-5-start-ups-of-2018" class="story__link"><strong>Top 5 Start-ups of 2018</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">From Aurora's 'Top 5ives – 10 Pros in Top 5 Mode' Series. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143320" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143320/changing-lyari-one-lunchbox-at-a-time"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2019/01/5c342a36571c4.jpg" alt="Changing Lyari one lunchbox at a time"/></a></div> </figure> <!-- box/label --> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143320" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143320/changing-lyari-one-lunchbox-at-a-time" class="story__link"><strong>Changing Lyari one lunchbox at a time</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">Lyari lunchboxes is the beginning of an initiative aimed at changing the lives of the people of Lyari. </div> </article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-2 my-4" data-id="1143321" data-layout="story"> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143321/there-is-high-customer-demand-in-pakistan-for-chinese-products"><img src="https://web.archive.org/web/20190120102800im_/https://i.dawn.com/thumbnail/2019/01/5c32dae026418.jpg" alt="&quot;There is high customer demand in Pakistan for Chinese products&quot;"/></a></div> </figure> <!-- box/label --> <!-- box/title normal-large --> <h2 data-layout="story" data-id="1143321" class="story__title size-seven font-normal "><a href="https://web.archive.org/web/20190120102800/https://aurora.dawn.com/news/1143321/there-is-high-customer-demand-in-pakistan-for-chinese-products" class="story__link"><strong>"There is high customer demand in Pakistan for Chinese products"</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five font-light ">Kezhi Jiang, GM, Miniso, on launching the Chinese retail giant and its future in Pakistan. </div> </article> <!-- - 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