Launches - Recent

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nav__item--trends "><a class="" href="/web/20171205045433/http://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class="">  <div class="row ml-2"> <div class="col-12 pl-2 mast--category theme--recent"> <h3>Recent / Launches</h3> </div> </div> <div class="content content--fullwidth p-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <h2 class="badge size-ten text--300 caps bald p-0 mb-4">Recent</h2> <div class="row"> <div class="col-lg-7 col-12"> <div class="slideshow theme mb-4 slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1142686" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142686/what-women-in-advertising-dont-want"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/large/2017/11/5a13a48f4612a.jpg" alt="What women in advertising don’t want"/></a></div> </figure> <div class="clearfix"></div>  <h2 data-layout="story" data-id="1142686" class="story__title size-seven text-center text--400 px-2"><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142686/what-women-in-advertising-dont-want" class="story__link"><strong>What women in advertising don’t want</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Here is a list of things they do not want to hear said from their male counterparts </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1142383" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142383/working-for-a-higher-purpose"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/large/2017/09/59c9412fc417f.jpg" alt="Working for a higher purpose"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="badge size-three text-center "><a title="Brands" href="/web/20171205045433/http://aurora.dawn.com/marketing/brands" class="">Brands</a></span> </div>  <h2 data-layout="story" data-id="1142383" class="story__title size-seven text-center text--400 px-2"><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142383/working-for-a-higher-purpose" class="story__link"><strong>Working for a higher purpose</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">There is much to gain from agencies which accommodate projects that go beyond the simple commercial imperatives. </div> </article>  </div> </div> </div> <div class="col-lg-5 col-12"> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story theme mb-4 equalize" data-id="1142721" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142721/whose-culture-is-it-anyway"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/thumbnail/2017/11/5a16566c7741b.jpg" alt="Whose culture is it anyway?"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="badge size-three text-center "><a title="Opinion" href="/web/20171205045433/http://aurora.dawn.com/trends/opinion" class="">Opinion</a></span> </div>  <h2 data-layout="story" data-id="1142721" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142721/whose-culture-is-it-anyway" class="story__link"><strong>Whose culture is it anyway?</strong></a></h2> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story theme mb-4 equalize" data-id="1141506" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1141506/is-going-online-bringing-you-down"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/thumbnail/2016/07/5785ef8d9af76.jpg" alt="Is going online bringing you down?"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="badge size-three text-center "><a title="Digital" href="/web/20171205045433/http://aurora.dawn.com/media/digital" class="">Digital</a></span> </div>  <h2 data-layout="story" data-id="1141506" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1141506/is-going-online-bringing-you-down" class="story__link"><strong>Is going online bringing you down?</strong></a></h2> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story theme mb-4 equalize" data-id="1142689" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142689/copy-without-a-message"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/thumbnail/2017/11/5a13ea5a85a20.jpg" alt="Copy without a message"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="badge size-three text-center "><a title="Opinion" href="/web/20171205045433/http://aurora.dawn.com/creative/opinion" class="">Opinion</a></span> </div>  <h2 data-layout="story" data-id="1142689" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142689/copy-without-a-message" class="story__link"><strong>Copy without a message</strong></a></h2> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story theme mb-4 equalize" data-id="1142616" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142616/imran-mir-the-alchemist-of-line"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/thumbnail/2017/11/5a0e7420e1cda.jpg" alt="Imran Mir: The Alchemist of Line"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mt-4"> <span class="badge size-three text-center "><a title="Buzz" href="/web/20171205045433/http://aurora.dawn.com/recent/buzz" class="">Buzz</a></span> </div>  <h2 data-layout="story" data-id="1142616" class="story__title size-five text-center text--300 m-2"><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142616/imran-mir-the-alchemist-of-line" class="story__link"><strong>Imran Mir: The Alchemist of Line</strong></a></h2> </article>  </div> </div><div class="clear--both"> </div></div> </div> <div class="col-12"> <div class="my-4 pt-4 pb-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;max-width:728px;max-height:90px"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> </div> <div class="col-lg-8 col-12"> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142610" data-layout="story">  <span class="badge size-three mb-2"><a title="Opinion" href="/web/20171205045433/http://aurora.dawn.com/creative/opinion" class="">Opinion</a></span>  <h2 data-layout="story" data-id="1142610" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142610/telenors-jomeinchahoon-yay-or-nay" class="story__link"><strong>Telenor’s <em>#JoMeinChahoon</em> – Yay or nay?</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142610/telenors-jomeinchahoon-yay-or-nay"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/medium/2017/11/5a0c02ec36a03.jpg" alt="Telenor’s #JoMeinChahoon – Yay or nay?"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Telenor’s recent TVC is thought-provoking, subtle and a treat to watch! </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141371" data-layout="story">  <span class="badge size-three mb-2"><a title="Feature" href="/web/20171205045433/http://aurora.dawn.com/media/feature" class="">Feature</a></span>  <h2 data-layout="story" data-id="1141371" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1141371/is-the-revival-of-pakistani-cinema-sustainable" class="story__link"><strong>Is the revival of Pakistani cinema sustainable?</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1141371/is-the-revival-of-pakistani-cinema-sustainable"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/medium/2015/12/5680cef513ef8.jpg" alt="Is the revival of Pakistani cinema sustainable?"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Local filmmakers have changed the face of Pakistani cinema in 2015 but more is needed to make the revival sustainable. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142399" data-layout="story">  <span class="badge size-three mb-2"><a title="Brands" href="/web/20171205045433/http://aurora.dawn.com/marketing/brands" class="">Brands</a></span>  <h2 data-layout="story" data-id="1142399" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142399/the-business-case-for-cause-related-marketing" class="story__link"><strong>The business case for cause-related marketing</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142399/the-business-case-for-cause-related-marketing"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/medium/2017/09/59cc2433c1d66.jpg" alt="The business case for cause-related marketing"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Interview with Shahzeb Mahmood, CEO & GM, Reckitt Benckiser Pakistan. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142594" data-layout="story">  <span class="badge size-three mb-2"><a title="Campaign Watch" href="/web/20171205045433/http://aurora.dawn.com/creative/campaign-watch" class="">Campaign Watch</a></span>  <h2 data-layout="story" data-id="1142594" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142594/milk-with-an-attitude" class="story__link"><strong>Milk with an attitude</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142594/milk-with-an-attitude"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/medium/2017/11/5a0595c1cd5d3.jpg" alt="Milk with an attitude"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Dayfresh’s recent campaign ‘Doodh with an attitude’ aims to make milk a ‘cool’ beverage for the youth. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142569" data-layout="story">  <span class="badge size-three mb-2"><a title="Opinion " href="/web/20171205045433/http://aurora.dawn.com/media/opinion" class="">Opinion </a></span>  <h2 data-layout="story" data-id="1142569" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142569/social-media-damnation" class="story__link"><strong>Social media damnation</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142569/social-media-damnation"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/medium/2017/11/59fad670baa0c.jpg" alt="Social media damnation"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Why do Pakistanis love to hate? </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142389" data-layout="story">  <h2 data-layout="story" data-id="1142389" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142389/the-era-of-brand-activism" class="story__link"><strong>The era of brand activism</strong></a></h2>  <figure class="media media--left col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142389/the-era-of-brand-activism"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/medium/2017/10/59eec93f0692c.jpg" alt="The era of brand activism"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">How effective are brands in implementing their activism-based initiatives? </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142500" data-layout="story">  <span class="badge size-three mb-2"><a title="Awards" href="/web/20171205045433/http://aurora.dawn.com/agencies/awards" class="">Awards</a></span>  <h2 data-layout="story" data-id="1142500" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142500/mediators-win-big-at-ipra-golden-world-awards" class="story__link"><strong>Mediators Win Big At IPRA Golden World Awards</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142500/mediators-win-big-at-ipra-golden-world-awards"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/medium/2017/10/59f186798a019.jpg" alt="Mediators Win Big At IPRA Golden World Awards"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">The PR consultancy raised awareness for polio and other childhood diseases in Pakistan. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142499" data-layout="story">  <h2 data-layout="story" data-id="1142499" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142499/encouraging-inclusivity" class="story__link"><strong>Encouraging inclusivity</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142499/encouraging-inclusivity"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/medium/2017/10/59f033566d1f1.jpg" alt="Encouraging inclusivity"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">PAXI’s Bike Taxi service introduces disabled people into their workforce. </div> </article>  </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="8" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142498" data-layout="story">  <span class="badge size-three mb-2"><a title="Feature" href="/web/20171205045433/http://aurora.dawn.com/creative/feature" class="">Feature</a></span>  <h2 data-layout="story" data-id="1142498" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142498/hbl-celebrates-70-years-of-pakistan" class="story__link"><strong>HBL celebrates 70 years of Pakistan</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142498/hbl-celebrates-70-years-of-pakistan"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/medium/2017/10/59f02a8eaa8cd.jpg" alt="HBL celebrates 70 years of Pakistan"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Naveed Asghar, CMO, HBL, talks about their recent ’70 years of Pakistan’ campaign. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="9" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1142490" data-layout="story">  <span class="badge size-three mb-2"><a title="Making Waves" href="/web/20171205045433/http://aurora.dawn.com/trends/making-waves" class="">Making Waves</a></span>  <h2 data-layout="story" data-id="1142490" class="story__title size-six text--400 "><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142490/social-and-responsible" class="story__link"><strong>Social and responsible</strong></a></h2>  <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1142490/social-and-responsible"><img src="https://web.archive.org/web/20171205045433im_/http://i.dawn.com/medium/2017/10/59e9b5cfa1063.jpg" alt="Social and responsible"/></a></div> </figure>  <div class="story__excerpt size-three text--400 ">Given that there are still no laws governing CSR, it is encouraging to see local companies undertaking CSR initiatives. </div> </article>  </div> </div><div class="clear--both"> </div></div> <div class="my-2 px-2 text-right"> <h2 class="badge size-four text--700 badge--readmore theme--cream-light p-2"><a title="More Stories" href="/web/20171205045433/http://aurora.dawn.com/archive/recent" class="">More Stories</a></h2> </div> </div> <div class="col-lg-4 col-12">  <section class="widget theme 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href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/authors/3373/rashna-abdi" class="stroy__link">Rashna Abdi</a></h2> </div>  <article class="box story " data-id="1141950" data-layout="story">  <h2 data-layout="story" data-id="1141950" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/news/1141950/10-commandments-for-creatives" class="story__link"><strong>10 Commandments for Creatives</strong></a></h2> </article>  <div class="text-center "> <h2 class="badge text-center text--400 bald "><a title="Ayesha Shaikh" href="https://web.archive.org/web/20171205045433/http://aurora.dawn.com/authors/3241/ayesha-shaikh" class="stroy__link">Ayesha Shaikh</a></h2> </div>  <article class="box story " data-id="1142500" data-layout="story">  <h2 data-layout="story" data-id="1142500" class="story__title size-five text-center text--300 pb-4"><a 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