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data-elementor-type="wp-page" data-elementor-id="15046" class="elementor elementor-15046" data-elementor-post-type="page"> <section class="elementor-section elementor-top-section elementor-element elementor-element-6dee5b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6dee5b8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ce94bf6 sticky-parent" data-id="ce94bf6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-a096120 sticky-column elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a096120" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c27f2e" data-id="1c27f2e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a738e03 elementor-widget elementor-widget-shortcode" data-id="a738e03" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="ez-toc-container" class="ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction"> <div class="ez-toc-title-container"> <span class="ez-toc-title-toggle"></span></div> <nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#" data-href="#About_US_State_Signals" title="About US State Signals">About US State Signals</a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-2" href="#" data-href="#Working_Groups" title="Working Groups">Working Groups</a></li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-3" href="#" data-href="#Additional_Resources" title="Additional Resources">Additional Resources</a></li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class="ez-toc-link ez-toc-heading-4" href="#" data-href="#Related_Links" title="Related Links">Related Links</a></li></ul></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#" data-href="#Related_News" title="Related News">Related News</a></li></ul></nav></div> </div> </div> </div> </div> </div> </div> </section> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b29ef81" data-id="b29ef81" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-781b12d elementor-widget elementor-widget-heading" data-id="781b12d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">US State Signals</h1> </div> </div> <div class="elementor-element elementor-element-0919ff8 elementor-widget elementor-widget-html" data-id="0919ff8" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <span style="color:grey"><i class="fa fa-clock"></i> Last updated: January 15, 2024</span> </div> </div> <div class="elementor-element elementor-element-82aaade elementor-widget elementor-widget-button" data-id="82aaade" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://github.com/InteractiveAdvertisingBureau/Global-Privacy-Platform/tree/main/Sections"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Access US State Signals</span> </span> </a> </div> </div> </div> <div class="elementor-element elementor-element-a5936c5 elementor-widget elementor-widget-heading" data-id="a5936c5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"><span class="ez-toc-section" id="About_US_State_Signals"></span>About US State Signals<span class="ez-toc-section-end"></span></h2> </div> </div> <div class="elementor-element elementor-element-c893ffd elementor-widget elementor-widget-text-editor" data-id="c893ffd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">The US State Signals are a set of specifications for privacy strings for multiple US states that must be used in conjunction with the </span><a href="https://iabtechlab.com/gpp"><span style="font-weight: 400;">Global Privacy Platform (GPP)</span></a><span style="font-weight: 400;">. Currently specifications have been developed to support privacy signals from five US states (California, Virginia, Colorado, Utah, and Connecticut). Additional privacy strings will be developed to support additional state privacy laws taking effect in 2024 through 2026. For the latest information on supported privacy strings, see </span><a href="https://github.com/InteractiveAdvertisingBureau/Global-Privacy-Platform/blob/main/Sections/Section%20Information.md"><span style="font-weight: 400;">Section Information</span></a><span style="font-weight: 400;"> in the Global Privacy Platform github repository.</span><span style="font-weight: 400;"><br /></span></p><p><span style="font-weight: 400;">The US state strings, ready for adoption today, can be used independently in the GPP, however they are also designed to work in combination with </span><a href="https://www.iabprivacy.com/mspa.html"><span style="font-weight: 400;">IAB鈥檚 Multi-State Privacy Agreement (MSPA)</span></a><span style="font-weight: 400;">, to help companies address the challenges of managing consent signals for multiple states.</span></p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-036a34b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="036a34b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a2b6407" data-id="a2b6407" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-43111bc elementor-widget elementor-widget-heading" data-id="43111bc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"><span class="ez-toc-section" id="Working_Groups"></span>Working Groups<span class="ez-toc-section-end"></span></h3> </div> </div> <div class="elementor-element elementor-element-d9a6227 elementor-widget elementor-widget-text-editor" data-id="d9a6227" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><a href="https://iabtechlab.com/working-groups/global-privacy-working-group/"><span style="font-weight: 400;">Global Privacy Working Group</span></a></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c9e9ed7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c9e9ed7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5d6032b" data-id="5d6032b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5e10cf9 elementor-widget elementor-widget-heading" data-id="5e10cf9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"><span class="ez-toc-section" id="Additional_Resources"></span>Additional Resources<span class="ez-toc-section-end"></span></h3> </div> </div> <div class="elementor-element elementor-element-ef62add elementor-widget elementor-widget-text-editor" data-id="ef62add" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li style="font-weight: 400;" aria-level="2"><a href="https://www.iabprivacy.com/"><span style="font-weight: 400;">https://www.iabprivacy.com/</span></a><span style="font-weight: 400;">聽</span></li><li style="font-weight: 400;" aria-level="2"><a href="https://iabtechlab.com/gpp"><span style="font-weight: 400;">Global Privacy Platform (GPP)</span></a></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-2e7dc08 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2e7dc08" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ddcb51" data-id="6ddcb51" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-155408a elementor-widget elementor-widget-heading" data-id="155408a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"><span class="ez-toc-section" id="Related_Links"></span>Related Links<span class="ez-toc-section-end"></span></h3> </div> </div> <div class="elementor-element elementor-element-bea09b8 elementor-widget elementor-widget-text-editor" data-id="bea09b8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><a href="https://www.iab.com/news/multi-state-privacy-agreement-mspa/"><span style="font-weight: 400;">IAB and IAB Tech Lab Come Together to Help Companies Comply With New Privacy Laws and Place Consumer Privacy at the Forefront</span></a></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-a7022e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a7022e1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a73cd57" data-id="a73cd57" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column 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