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Rewards | Mastercard Data & Services

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mc-multi-column-nav__navigation-parent"> SME Solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > SME Solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/payment-facilitator-accelerator" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/10691">Payment Facilitator Accelerator</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-portfolio-optimization" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8191">SME Portfolio Optimization</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a 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class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="September 2023 Gartner® Market Guide for Loyalty Program Vendors" article-card-title="Analyst report" url="https://www.mastercardservices.com/en/advisors/consumer-engagement-loyalty/insights/september-2023-gartner-market-guide-loyalty-program" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/LandingPagePreview_GartnerMarketGuide.png.webp" alt="LandingPagePreview_GartnerMarketGuide" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Broker_orng_6.png.webp" alt="Test &amp; Learn®" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/test-learn"></a><div slot="mc-callout--body">Mastercard Test &amp; Learn helps business leaders make decisions with confidence by analyzing in-market business experiments.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/test-learn" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Test &amp; Learn® </mc-button></mc-callout> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Agile_orng_0.png.webp" alt="sessionm" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/sessionm"></a><div slot="mc-callout--body">Automate, manage, measure and optimize loyalty and customer engagement at scale.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/sessionm" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > SessionM </mc-button></mc-callout> </mc-promo-panel></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Advisory </button><div class="primary-nav--menu--mega-menu-dropdown flyout_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav columns="2" main-column="left" ><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" 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featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="Why data strategy is critical for ESG" article-card-title="Blog" url="/en/advisors/data-infrastructure-consulting/insights/why-data-strategy-critical-esg" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Thumbnail_V2%20updated.png.webp" alt="ESG data strategy" loading="lazy" > </picture></mds-article-card></div><div class="paragraph--article-card"><mds-article-card summary="Four European takes on open banking" article-card-title="Article " url="/en/advisors/sustainability-financial-inclusion-consulting/insights/four-european-takes-open-banking" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/CS230881%20-teaser_668x500.png.webp" alt="Four European takes on open banking teaser" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/NGO1.png.webp" alt="LOYALTY &amp; PERSONALIZATION" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/advisors/consumer-engagement-loyalty"></a><div slot="mc-callout--body">Build and sustain authentic relationships with your customers</div> <mc-button slot="mc-callout--cta" url="/en/advisors/consumer-engagement-loyalty" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Consumer Engagement &amp; Loyalty Consulting </mc-button></mc-callout> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icons_banking_orng_contactless_payment_turnstile-1.png.webp" alt="" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/advisors/payments"></a><div slot="mc-callout--body">Future-proof your payments business with consulting support on strategy to implementation</div> <mc-button slot="mc-callout--cta" url="/en/advisors/payments" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Payments Consulting </mc-button></mc-callout> </mc-promo-panel></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li 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Financial services </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/acquirers-and-processors" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8311">Acquirers and processors</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/commercial-banks" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4731">Commercial banking</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/retail-banking" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4736">Retail banking</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/small-business" class="primary-nav--menu--link 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class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">High tech &amp; digital</a></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Retail </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Retail </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/industries/drugstores-pharmacies" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Drugstores &amp; pharmacies</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/fashion-specialty-retail" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/9246">Fashion &amp; specialty retail</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/fuel-convenience" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8456">Fuel &amp; convenience</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/industries/grocery-mass-market-retail" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Grocery &amp; mass market retail</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/mastercard-retailers" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4746">All retail</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/restaurants" 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class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4721">Airlines</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/travel-and-hospitality" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8331">All travel &amp; hospitality </a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/industries/hotels" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8346">Hotels</a></li></ul></div></div></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured articles</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="Retail banking trends go deeper than retail banking products" article-card-title="Trends report" url="/en/advisors/data-infrastructure-consulting/insights/retail-banking-trends" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Report_668X500.png.webp" alt="Retail banking teaser" loading="lazy" > </picture></mds-article-card></div><div class="paragraph--article-card"><mds-article-card summary="Lessons a fintech company should not find out the hard way" article-card-title="Trends Report" url="/en/advisors/payments-consulting/insights/lessons-fintech-company-should-not-find-out-hard-way" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/lessons%20of%20a%20fintech%20company%20teaser.png.webp" alt="lessons of a fintech company teaser" loading="lazy" > </picture></mds-article-card></div></div></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Resources </button><div class="primary-nav--menu--mega-menu-dropdown overview_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav main-column="center"><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"><div class="mc-multi-column-nav__overview-title"><div>Resources</div></div></div><div class="mc-multi-column-nav__content"><div class="mc-multi-column-nav__overview-tagline"><div>Insights to keep your business moving forward</div></div></div></div><div slot="mc-multi-column-nav--center-col"><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation mc-multi-column-nav__links"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/reports" data-drupal-link-system-path="node/11">Blog &amp; reports</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/economics-institute" data-drupal-link-system-path="node/2446">Economics Institute</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/mastercard-market-trends" data-drupal-link-system-path="node/4381">Market Trends</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/events" data-drupal-link-system-path="node/31">Events</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/webinars" data-drupal-link-system-path="node/7936">Webinars</a></li></ul></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" 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id="block-primarynavigation" data-block-plugin-id="system_menu_block:primary-navigation"><div class="visually-hidden" id="block-primarynavigation-menu">Primary Navigation</div> <mc-primary-nav slot="main-nav"> <nav class="main-nav--nav"><ul class="menu--simple-mega-menu primary-nav--menu"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Overview </button><div class="primary-nav--menu--mega-menu-dropdown overview_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav main-column="center"><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"><div class="mc-multi-column-nav__overview-title"><div>Overview</div></div></div><div class="mc-multi-column-nav__content"><div class="mc-multi-column-nav__overview-tagline"><div>Get to know Mastercard Data &amp; Services</div></div></div></div><div slot="mc-multi-column-nav--center-col"><ul class="mc-multi-column-nav__links mc-multi-column-nav__links--overview"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/overview/about" data-drupal-link-system-path="node/4886">What is Data &amp; Services?</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercard.us/en-us/vision/corp-responsibility/data-responsibility.html">Our data advantage</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/overview/partners/become-partner" data-drupal-link-system-path="node/8081">Become a partner</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/overview/partners/find-partner" data-drupal-link-system-path="node/8076">Find a partner</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/resources/case-studies" data-drupal-link-system-path="node/361">Customer stories</a></li></ul></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Featured customer story</div> </mc-title></div><div class="mc-multi-column-nav__content article-card-container"><div><div class="paragraph--article-card"><mds-article-card summary="How areeba created a simple and secure digital wallet" article-card-title="Case Study" url="/en/capabilities/digital-labs/case-studies/how-areeba-created-simple-and-secure-digital-wallet" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/areeba%20teaser.png.webp" alt="areeba teaser" loading="lazy" > </picture></mds-article-card></div></div></div></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded menu-item--active-trail"> <button class="primary-nav--menu--link"> Capabilities </button><div class="primary-nav--menu--mega-menu-dropdown flyout_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav columns="2" main-column="left" ><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Capabilities</div> </mc-title></div><div class="mc-multi-column-nav__content"><ul class="mc-multi-column-nav__links mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Business experimentation solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Business experimentation solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/market-basket-analyzer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/46">Market Basket Analyzer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/menu-analyzer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/276">Menu Analyzer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/test-learn" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/61">Test &amp; Learn®</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Business intelligence </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Business intelligence </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/acquiring-optimizer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7631">Acquiring Optimizer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/portfolio-optimizer" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7616">Portfolio Optimizer</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/commercial-card-insights" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7626">Commercial Card Insights</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/commercial-rebates-incentives-platform" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Commercial Rebates &amp; Incentives Platform</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/global-treasury-intelligence" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5641">Global Treasury Intelligence</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/portfolio-intelligence-solutions" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7331">Portfolio Intelligence Solutions</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/business-card-acquisition" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Business Card Acquisition</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/success-planning-fintechs" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Success Planning for Fintechs</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/supplier-enablement-activation-service" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Supplier Enablement &amp; Activation Service</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded menu-item--active-trail"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Customer engagement solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Customer engagement solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded menu-item--active-trail"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Loyalty platforms </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Loyalty platforms </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--active-trail primary-nav--menu--cta"> <a href="/en/capabilities/rewards" data-drupal-link-system-path="node/7711" class="is-active">Mastercard Rewards</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/offers" data-drupal-link-system-path="node/246">Offers</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sessionm" data-drupal-link-system-path="node/3786">SessionM</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Loyalty services </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Loyalty services </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/mastercard-cardholder-services" data-drupal-link-system-path="node/406">Cardholder Services &amp; Benefits </a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/marketing-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/391">Marketing Services</a></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Personalization </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Personalization </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/dynamic-yield" data-drupal-link-system-path="node/5291">Dynamic Yield</a></li></ul></div></div></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Cyber solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Cyber solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/capabilities/cyber-crisis-exercise" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Cyber Crisis Exercise</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-front" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5701">Cyber Front</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-insights" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8701">Cyber Insights</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/cyber-quant" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/2201">Cyber Quant</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Location spend insights </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Location spend insights </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/places" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7621">Places</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/spendingpulse" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/66">SpendingPulse™ </a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/tourism-insights" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7906">Tourism insights</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Market intelligence </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Market intelligence </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/mastercard-market-trends" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4381">Mastercard Market Trends</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="https://www.mastercardservices.com/en/capabilities/merchant-insights-and-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent">Merchant Insights &amp; Analytics</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/world-payments-advisory" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5316">World Payments Advisory™</a></li></ul></div></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> SME Solutions </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > SME Solutions </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/payment-facilitator-accelerator" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/10691">Payment Facilitator Accelerator</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-portfolio-optimization" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8191">SME Portfolio Optimization</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/sme-commercial-value-proposition" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/8196">SME Commercial Value Proposition</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/small-business-credit-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7886">Small Business Credit Analytics</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4896">See all products</a></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured report</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="September 2023 Gartner® Market Guide for Loyalty Program Vendors" article-card-title="Analyst report" url="https://www.mastercardservices.com/en/advisors/consumer-engagement-loyalty/insights/september-2023-gartner-market-guide-loyalty-program" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/LandingPagePreview_GartnerMarketGuide.png.webp" alt="LandingPagePreview_GartnerMarketGuide" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Broker_orng_6.png.webp" alt="Test &amp; Learn®" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/test-learn"></a><div slot="mc-callout--body">Mastercard Test &amp; Learn helps business leaders make decisions with confidence by analyzing in-market business experiments.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/test-learn" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Test &amp; Learn® </mc-button></mc-callout> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icon_Agile_orng_0.png.webp" alt="sessionm" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/capabilities/sessionm"></a><div slot="mc-callout--body">Automate, manage, measure and optimize loyalty and customer engagement at scale.</div> <mc-button slot="mc-callout--cta" url="/en/capabilities/sessionm" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > SessionM </mc-button></mc-callout> </mc-promo-panel></div> </mc-multi-column-nav> </mc-primary-nav-menu-block></div></li><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link"> Advisory </button><div class="primary-nav--menu--mega-menu-dropdown flyout_panel"> <mc-primary-nav-menu-block> <mc-multi-column-nav columns="2" main-column="left" ><div slot="mc-multi-column-nav--left-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl"><div>Practices</div> </mc-title></div><div class="mc-multi-column-nav__content"><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item menu-item--expanded"> <button class="primary-nav--menu--link mc-multi-column-nav__navigation-parent"> Consulting Services </button><div class="mc-multi-column-nav__navigation-expanded mc-multi-column-nav__navigation-expanded--two-col"><div> <mc-title level="h4" color="neutral-white" font-weight="normal" text-transform="none" level-size="xl" primary-nav-title > Consulting Services </mc-title><ul class="mc-multi-column-nav__links--overview mc-multi-column-nav__navigation"><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/ai-advanced-analytics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7436">AI &amp; advanced analytics</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/consumer-engagement-loyalty" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4806">Consumer engagement &amp; loyalty</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/cyber-enterprise-risk" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4726">Cyber &amp; enterprise risk</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/data-strategy-management" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4801">Data &amp; infrastructure</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/economics" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7076">Economic consulting</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/future-tech" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/7931">Future tech</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/payments" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4811">Payments</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/sustainability-financial-inclusion" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/5051">Sustainability &amp; financial inclusion</a></li></ul></div></div></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors/implementation-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4791">Implementation Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/digital-labs" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/4991">Innovation Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/capabilities/marketing-services" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/391">Marketing Services</a></li><li class="primary-nav--menu--item primary-nav--menu--cta"> <a href="/en/advisors" class="primary-nav--menu--link mc-multi-column-nav__navigation-parent" data-drupal-link-system-path="node/396">See all advisors services</a></li></ul></div></div><div slot="mc-multi-column-nav--right-col"><div class="mc-multi-column-nav__label"> <mc-title level="h3" color="neutral-gray3" text-transform="uppercase" level-size="sm-lh-xl" ><div>Featured articles</div> </mc-title></div><div class="mc-multi-column-nav__content featured-articles-container"><div class="paragraph--article-card"><mds-article-card summary="Why data strategy is critical for ESG" article-card-title="Blog" url="/en/advisors/data-infrastructure-consulting/insights/why-data-strategy-critical-esg" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Thumbnail_V2%20updated.png.webp" alt="ESG data strategy" loading="lazy" > </picture></mds-article-card></div><div class="paragraph--article-card"><mds-article-card summary="Four European takes on open banking" article-card-title="Article " url="/en/advisors/sustainability-financial-inclusion-consulting/insights/four-european-takes-open-banking" variant="featured" white-text > <picture slot="mcs-article-card--image"> <source srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs=" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/CS230881%20-teaser_668x500.png.webp" alt="Four European takes on open banking teaser" loading="lazy" > </picture></mds-article-card></div></div></div><div slot="mc-multi-column-nav--promo-panel"> <mc-promo-panel> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/NGO1.png.webp" alt="LOYALTY &amp; PERSONALIZATION" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/advisors/consumer-engagement-loyalty"></a><div slot="mc-callout--body">Build and sustain authentic relationships with your customers</div> <mc-button slot="mc-callout--cta" url="/en/advisors/consumer-engagement-loyalty" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" button-color="light" text-align="left" icon-size="medium" icon-position="right" aria-disabled="false" arrow="false" > Consumer Engagement &amp; Loyalty Consulting </mc-button></mc-callout> <mc-callout promo-panel body-font-size="base" slot="mc-promo-panel--cards" class="promo-panel-card"> <img src="/sites/default/files/styles/image_process_webp/public/mc_icons_banking_orng_contactless_payment_turnstile-1.png.webp" alt="" slot="mc-callout--image" loading="lazy" /> <a slot="mc-callout--title" href="/en/advisors/payments"></a><div slot="mc-callout--body">Future-proof your payments business with consulting support on strategy to implementation</div> <mc-button slot="mc-callout--cta" url="/en/advisors/payments" variant="link" size="medium-small" text-color="neutral-white" svg-name="arrow-icon" target="_self" 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<source srcset="/sites/default/files/styles/image_process_webp_mobile/public/Rewards%20header%20cropped.jpg.webp" media="(max-width: 768px)"> <source srcset="/sites/default/files/styles/image_process_webp_lg/public/Rewards%20header%20cropped.jpg.webp" media="(max-width: 1280px)"> <source srcset="/sites/default/files/styles/image_process_webp_xl/public/Rewards%20header%20cropped.jpg.webp" media="(max-width: 1920px)"> <source srcset="/sites/default/files/styles/image_process_webp/public/Rewards%20header%20cropped.jpg.webp" media="(max-width: 3840px)"> <img src="/sites/default/files/styles/image_process_webp/public/Rewards%20header%20cropped.jpg.webp" alt="Rewards header cropped" class="image image--picture" width="2880" height="1200" loading="lazy" /></picture></div></div><div class="u-site-container"><div class="hero-banner--overlay canvas-dark"><div class="grid-item col-sm-12 col-lg-12"><div class="hero-banner--content"><h1 class="hero-banner--title heading1 ">Rewards</h1><div class="hero-banner--description ">Drive customer engagement through rewards programs.</div><div class="hero-banner--pardot-form"><div class="grid-item col-sm-12 col-lg-12"> <span class="btn-wrapper btn-faas btn-wrapper--pardot-modal-btn btn-wrapper--orange--light"> <a class="btn btn-orange--light pardot-modal-btn" data-id="745cda2a-03a7-40ff-9394-3edbffa0e1bb" href="#" data-click-bound="true"> Book a demo </a> </span><div class="pardot-form pardot-form--has-bg-color u-bg--white 1of1 pardot-form--light pardot-modal-form" id="745cda2a-03a7-40ff-9394-3edbffa0e1bb"><div class="mcds-dxp-wrapper theme-default"><div class="dxp"> <dxp-form data-drupal-default-value-ids="" api-url="https://www.mastercard.com/form-services/data/forms/745cda2a-03a7-40ff-9394-3edbffa0e1bb" submit-api-url="https://www.mastercard.com/form-services/data/" button-position="left" button-type="primary" button-text="Submit" > </dxp-form></div></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_1"><div class="u-site-container"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-6"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Boost your loyalty strategy with an optimized rewards program</h2><p><br />Mastercard Rewards Solutions help you build long-term brand affinity by delivering engaging, digital rewards programs, underpinned by our globally scalable platforms and loyalty expertise. Our capabilities enable organizations to quickly design and implement strategic rewards programs and establish profitable, long-term relationships with customers.</p></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-6"><div class="video-module"><div class="video--inner"><div class="video--content"><div><div class="video-embed-field-provider-vidyard video-embed-field-responsive-video form-group"><img id="vidyard_embed_code_jrf9ZpD7BumTYkzoPy6J6n" class="vidyard-player-embed" alt="" data-uuid="jrf9ZpD7BumTYkzoPy6J6n" data-v="4" data-type="inline" data-width="854" data-height="480" data-autoplay src="https://play.vidyard.com/jrf9ZpD7BumTYkzoPy6J6n.jpg"></div></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_15"><div class="u-site-container"><div class="component-row vertical-padding_small"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Request a demo</h2><p>Let one of our specialists show you how Mastercard Data &amp; Services can enhance your<br />business performance, elevate consumer experiences and enable innovation.</p><p><a class="btn btn-orange--light pardot-modal-btn" href="#" data-id="745cda2a-03a7-40ff-9394-3edbffa0e1bb" data-click-bound="true">Book a demo</a></p></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_1"><div class="u-site-container"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Build meaningful relationships with customers</h2></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-6"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h3>Design the optimal loyalty program to acquire new customers, keep them engaged and drive brand affinity</h3><p>With our top line rewards partners and targeted activation capabilities, End-to-End Rewards helps you design your program and maximize ROI.</p><ul><li><p>Launch a digital-first white label redemption website using Mastercard platform capabilities and your own branding.</p></li><li><p>Provide personalized, targeted messaging and real-time alerts across channels like web, mobile, email and direct mail.</p></li><li><p>Unlock performance insights with self-service reports and dashboards.</p></li></ul></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-6"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p><img alt="Rewards product image 1" data-entity-type="file" data-entity-uuid="57eeb51e-d9b5-4384-bc76-01d2f391eaa3" src="/sites/default/files/inline-images/MAI10100735_Request_7_Rewards_Pages_Rewards%20Screenshot_v2.webp" width="1440" height="1008"></p></body></html></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-6"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p><img alt="Rewards product image 2" data-entity-type="file" data-entity-uuid="0a775be1-26dd-4573-a4a9-fbd6895059bb" src="/sites/default/files/inline-images/MAI10100735_Request_7_Rewards_Pages_Promotions%20Screenshot.webp" width="1440" height="1008"></p></body></html></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-6"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h3>Drive spend by rewarding key customer behaviors with cashback, points, online rewards and experiences</h3><p>With Promotions, launch a custom promotion within weeks and drive increased engagement and spend.</p><ul><li><p>Simply select the promotion rules and target audience and our team handles the activation.</p></li><li><p>Quickly set up promotions, customization and maintenance within weeks.</p></li><li><p>Measure results with built-in reporting, and ensure continuous performance improvement.</p></li></ul></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-6"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h3>Offer customers a seamless rewards redemption experience</h3><p>Give your customers the flexibility to redeem rewards points anywhere, anytime with Redemptions Services.</p><ul><li><p>Provide a low-friction, digital points checkout process.</p></li><li><p>Increase the range, quality and redemption speed of your reward options.</p></li><li><p>Drive stronger conversion by enabling real-time reward redemptions.</p></li></ul></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-6"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p><img alt="Rewards product image 3" data-entity-type="file" data-entity-uuid="a7c16288-fbf3-4d6f-b2ce-9aa739c5d3f2" src="/sites/default/files/inline-images/MAI10100735_Request_7_Rewards_Pages_Redemptions_2.webp" width="1440" height="1008"></p></body></html></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_15"><div class="u-site-container"><div class="component-row vertical-padding_small"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Mastercard Consulting</h2><p>Partner with our consulting experts to identify the best way to optimize your rewards program and loyalty strategy.</p><p><a class="btn btn-orange" href="https://www.mastercardservices.com/en/solutions/payments/mastercard-advisors-consulting" target="_blank">Learn more</a></p></div></div></div></div></div></div></div></div></div><div class="full-breakout gray_1"><div class="u-site-container"><div class="component-row"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="basic-html basic-html--primary"><div class="basic-html__inner"><div class="basic-html__content"><div class="basic-html__summary"><h2>Supercharge customer engagement and drive ROI</h2></div></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="statistic gray_15"><div class="statistic__inner"><div class="statistic__content"><div class="statistic__stat">$840B</div><div class="statistic__description">loyalty points under management.</div></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="statistic gray_15"><div class="statistic__inner"><div class="statistic__content"><div class="statistic__stat">260</div><div class="statistic__description">companies offering rewards.</div></div></div></div></div><div class="grid-item col-sm-12 col-lg-4"><div class="statistic gray_15"><div class="statistic__inner"><div class="statistic__content"><div class="statistic__stat">77</div><div class="statistic__description">countries.</div></div></div></div></div></div></div></div></div><div class="full-breakout"> <outline-grid gap-size="medium" is-nested="" container-align="center"> <outline-column content-align="top" col-span-default="12" row-span="1"> <mc-side-by-side cta-text="" cta-url="" background-color="gold7" media-left > <picture slot=mc-side-by-side--media > <source srcset="/sites/default/files/styles/image_process_webp/public/Rewards%20case%20study.png.webp" media="(max-width: 768px)"> <img src="/sites/default/files/styles/image_process_webp/public/Rewards%20case%20study.png.webp" alt="Rewards case study" class="image image--picture" width="768" height="844" loading="lazy" /></picture> <mc-title level="h2" color="mc-side-by-side-text-color" text-transform="none" level-size="4xl" font-weight="mediumlight" slot="mc-side-by-side--title"> New York City Tourism + Conventions drove a 59% increase in spend during restaurant week </mc-title><div slot="mc-side-by-side--description"> <outline-styled-text><p>New York City Tourism + Conventions wanted to drive traffic and increase spend during New York City’s restaurant week, particularly for small businesses impacted by Covid.</p><p>The organization worked with Mastercard to launch the Restaurant Week to Go campaign focused on takeout and delivery options to encourage safe, contactless spend. Customers who enrolled were offered a statement credit of $10 with every $20.21 transaction, up to $100, when ordering from participating restaurants. Mastercard also worked with local delivery services to waive their fees for over 40 participating restaurants. Through its partnership with Mastercard, New York City Tourism + Conventions boosted total card enrollments to nearly 40K, a 74% increase year-over-year. They also measured $2.8 million in trackable spending at restaurants on registered Mastercards, a 59% lift. The promotions campaign ultimately drove long-term customer engagement and loyalty, with three in four customers planning to participate in the next restaurant week.</p> </outline-styled-text></div><div slot="mc-side-by-side--eyebrow"> CUSTOMER STORY</div> </mc-side-by-side> </outline-column> </outline-grid></div><div class="full-breakout gray_5"><div class="u-site-container full_width"><div class="component-row vertical-padding_small"><div class="row-content__wrapper"><div class="grid-item col-sm-12 col-lg-12"><div class="testimonial"><div class="testimonial__image"> <img loading="lazy" src="/sites/default/files/styles/testimonial_person_image/public/Sebastian_Riedle_MM.png.webp?itok=BeBiEm9H" width="272" height="294" alt="Sebastian Riedle, Miles &amp; More" typeof="foaf:Image" /></div><div class="testimonial__content"><blockquote class="testimonial__text">Mastercard helped us to tackle this fundamental challenge head on. Together we&#039;re now able to offer more choices and more freedom in spending rewards miles to our customers.</blockquote><div class="testimonial__credit"><div class="testimonial__person_info"> <span class="testimonial__name"><strong>Sebastian Riedle</strong></span> <span class="testimonial__job_info">Managing director Miles &amp; More, vice president Lufthansa Group Airlines</span></div><div class="testimonial__company_logo"> <img loading="lazy" src="/sites/default/files/styles/testimonial_company_logo/public/mam-logo_lt_v2.png.webp?itok=gAIiQGw4" width="150" height="100" alt="Miles &amp; More Lufthansa" typeof="foaf:Image" /></div></div></div></div></div></div></div></div></div><div class="full-breakout banner-wrapper canvas-default"><div class="grid-item col-sm-12 col-lg-12"><div class="banner banner--no-overlay banner--ratio-landscape_4_3"><div class="banner__inner min-height-400"><div class="banner__image"> <picture > <source srcset="/sites/default/files/styles/image_process_webp_mobile/public/first%20cta%20darker.jpg.webp" media="(max-width: 768px)"> <source srcset="/sites/default/files/styles/image_process_webp_lg/public/first%20cta%20darker.jpg.webp" media="(max-width: 1280px)"> <source srcset="/sites/default/files/styles/image_process_webp_xl/public/first%20cta%20darker.jpg.webp" media="(max-width: 1920px)"> <source srcset="/sites/default/files/styles/image_process_webp/public/first%20cta%20darker.jpg.webp" media="(max-width: 3840px)"> <img src="/sites/default/files/styles/image_process_webp/public/first%20cta%20darker.jpg.webp" alt="Success planning for fintechs" class="image image--picture" width="2880" height="800" loading="lazy" /></picture></div><div class="banner__content"><div class="banner__headline">Interested?</div><div class="banner__summary"><p>Connect with our team to explore how Mastercard Rewards can<br />enhance decision-making around your card or merchant portfolio.</p></div> </span><div class="grid-item col-sm-12 col-lg-12"> <span class="btn-wrapper btn-wrapper--pardot-modal-btn btn-wrapper--white"><a class="btn btn-white pardot-modal-btn" data-id=pardot-form-module-71226 href=#> Book a demo </a></span><div class="pardot-form pardot-form--has-bg-color u-bg--white 1of1 pardot-form--light pardot-modal-form" id="pardot-form-module-71226"><div class="pardot-form__inner" id="contact_message_2022_product_form"><h2 class="pardot-form__title">Book a demo</h2><div class="pardot-form__content"><form class="contact-message-2022-product-form contact-message-form contact-form" data-user-info-from-browser data-drupal-selector="contact-message-2022-product-form" action="https://go.mastercardservices.com/l/46932/2023-11-20/95sk8m?error_location=https%3A%2F%2Fwww.mastercardservices.com%2Fen%2Fcapabilities%2Frewards&amp;component_id=pardot-form-module-71226&amp;success_location=https%3A%2F%2Fwww.mastercardservices.com%2Fen%2Fthank-you" method="post" id="contact-message-2022-product-form" accept-charset="UTF-8" autocomplete="off"><div class="field--type-email field--name-field-email field--widget-email-default form-group" data-drupal-selector="edit-field-email-wrapper" id="edit-field-email-wrapper"><div class="form-group js-form-item form-item js-form-type-email form-item-field-email-0-value js-form-item-field-email-0-value"> <label for="edit-field-email-0-value" class="js-form-required form-required">Business Email</label> <input id="Email" name="Email" data-drupal-selector="edit-field-email-0-value" type="email" size="60" maxlength="254" placeholder="" class="form-email required" required="required" aria-required="true" /></div></div><input autocomplete="off" data-drupal-selector="form-qptoeqwrvmwb-psdkpycglnl1kjcmim2o7ansiiksmo" type="hidden" name="form_build_id" value="form-qPTOeQwRvmwb_PSdkpyCGLNl1kjCMim2o7anSiiKsmo" /><input data-drupal-selector="edit-contact-message-2022-product-form" type="hidden" name="form_id" value="contact_message_2022_product_form" /><input data-drupal-selector="edit-honeypot-time" type="hidden" name="honeypot_time" value="WODF5ZLzjYaxIPYh9O48JgART_8Uws9mOtt3MMwdnwI" /><input data-drupal-selector="edit-gated-content" type="hidden" name="gated_content" value="0" /><input data-drupal-selector="edit-cookie-expires" type="hidden" name="cookie_expires" value="" /><input data-drupal-selector="edit-dy-form-kpi-name" type="hidden" name="dy_form_kpi_name" value="form_submission_product" /><input data-drupal-selector="edit-consenttext" type="hidden" name="ConsentText" value="" /><input data-drupal-selector="edit-marketingconsent" type="hidden" name="MarketingConsent" value="" /><input data-drupal-selector="edit-marketingconsentstatus" type="hidden" name="MarketingConsentStatus" value="" /><input data-drupal-selector="edit-consentlang" type="hidden" name="consentLang" value="en" /><input data-drupal-selector="edit-success-url" type="hidden" name="success_url" value="https://www.mastercardservices.com/en/thank-you" /><input data-drupal-selector="edit-referring-url" type="hidden" name="referring_url" value="https://www.mastercardservices.com/en/capabilities/rewards" /><input data-drupal-selector="edit-status" type="hidden" name="status" value="" /><input data-drupal-selector="edit-consent-text" type="hidden" name="consent_text" value="" /><input data-drupal-selector="edit-consent-date" type="hidden" name="consent_date" value="" /><input data-drupal-selector="edit-locale" type="hidden" name="locale" value="en" /><input data-drupal-selector="edit-products" type="hidden" name="products" value="" /><div class="field--type-string field--name-field-first-name field--widget-string-textfield form-group" data-drupal-selector="edit-field-first-name-wrapper" id="edit-field-first-name-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-first-name-0-value js-form-item-field-first-name-0-value"> <label for="edit-field-first-name-0-value" class="js-form-required form-required">First name</label> <input class="js-text-full text-full form-text required" id="first_name" name="first_name" data-drupal-selector="edit-field-first-name-0-value" type="text" size="60" maxlength="255" placeholder="" required="required" aria-required="true" /></div></div><div class="field--type-string field--name-field-last-name field--widget-string-textfield form-group" data-drupal-selector="edit-field-last-name-wrapper" id="edit-field-last-name-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-last-name-0-value js-form-item-field-last-name-0-value"> <label for="edit-field-last-name-0-value" class="js-form-required form-required">Last name</label> <input class="js-text-full text-full form-text required" id="last_name" name="last_name" data-drupal-selector="edit-field-last-name-0-value" type="text" size="60" maxlength="255" placeholder="" required="required" aria-required="true" /></div></div><div class="field--type-string field--name-field-job-title field--widget-string-textfield form-group" data-drupal-selector="edit-field-job-title-wrapper" id="edit-field-job-title-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-job-title-0-value js-form-item-field-job-title-0-value"> <label for="edit-field-job-title-0-value" class="js-form-required form-required">Job Title</label> <input class="js-text-full text-full form-text required" id="job_title" name="job_title" data-drupal-selector="edit-field-job-title-0-value" type="text" size="60" maxlength="255" placeholder="" required="required" aria-required="true" /></div></div><div class="field--type-string field--name-field-phone-number field--widget-string-textfield form-group" data-drupal-selector="edit-field-phone-number-wrapper" id="edit-field-phone-number-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-phone-number-0-value js-form-item-field-phone-number-0-value"> <label for="edit-field-phone-number-0-value">Telephone</label> <input class="js-text-full text-full form-text" id="Phone Number" name="Phone Number" data-drupal-selector="edit-field-phone-number-0-value" type="text" size="60" maxlength="255" placeholder="" /></div></div><div class="field--type-string field--name-field-company field--widget-string-textfield form-group" data-drupal-selector="edit-field-company-wrapper" id="edit-field-company-wrapper"><div class="form-group js-form-item form-item js-form-type-textfield form-item-field-company-0-value js-form-item-field-company-0-value"> <label for="edit-field-company-0-value" class="js-form-required form-required">Company</label> <input class="js-text-full text-full mapped_pardot_field_company form-text required" id="Organization" name="Organization" data-drupal-selector="edit-field-company-0-value" type="text" size="60" maxlength="255" placeholder="" required="required" aria-required="true" /></div></div><div class="field--type-list-string field--name-field-industry field--widget-options-select form-group" data-drupal-selector="edit-field-industry-wrapper" id="edit-field-industry-wrapper"><div class="form-group js-form-item form-item js-form-type-select form-item-field-industry js-form-item-field-industry"> <label for="edit-field-industry" class="js-form-required form-required">Industry</label> <mc-dropdown-select svg-name="chevron-down"><div slot="mc-dropdown-select--select"><select id="Industry" name="Industry" data-drupal-selector="edit-field-industry" class="form-select required dropdown-select" required="required" aria-required="true" style="height:42px;border:1px solid black;"><option value="_none">- Select a value -</option><option value="Apparel/Specialty Retail">Apparel/Specialty Retail</option><option value="Automotive">Automotive</option><option value="Commercial Banking">Commercial Banking</option><option value="Manufacturing">Consumer Packaged Goods</option><option value="Credit Union">Credit Union</option><option value="C-store">C-store</option><option value="Education">Education</option><option value="Finance">Finance</option><option value="Financial Institutions">Financial Institutions</option><option value="Fintech">Fintech</option><option value="Government and Public Services">Government or Public Services</option><option value="Grocery">Grocery</option><option value="Healthcare">Healthcare</option><option value="Hospitals">Hospitals</option><option value="Hotels">Hotels</option><option value="Media">Media</option><option value="Pharma">Pharma</option><option value="Regional Bank">Regional Bank</option><option value="Restaurants">Restaurants</option><option value="Retail Banking">Retail Banking</option><option value="Retail">Retail</option><option value="Software">Software</option><option value="Technology">Technology</option><option value="Telco Media Subscription">Telecommunication</option><option value="Tourism">Tourism</option><option value="Travel and Hospitality">Travel and Hospitality</option></select></div></mc-dropdown-select></div></div><div class="field--type-list-string field--name-field-location field--widget-options-select form-group" data-drupal-selector="edit-field-location-wrapper" id="edit-field-location-wrapper"><div class="form-group js-form-item form-item js-form-type-select form-item-field-location js-form-item-field-location"> <label for="edit-field-location" class="js-form-required form-required">Location</label> <mc-dropdown-select svg-name="chevron-down"><div slot="mc-dropdown-select--select"><select id="country" name="country" data-drupal-selector="edit-field-location" class="form-select required dropdown-select" required="required" aria-required="true" style="height:42px;border:1px solid black;"><option value="_none">- Select a value -</option><option value="United States">United States</option><option value="China">China</option><option value="Afghanistan">Afghanistan</option><option value="Albania">Albania</option><option value="Algeria">Algeria</option><option value="American Samoa">American Samoa</option><option value="Andorra">Andorra</option><option value="Angola">Angola</option><option value="Anguilla">Anguilla</option><option value="Antigua &amp; Barbuda">Antigua &amp; Barbuda</option><option value="Argentina">Argentina</option><option value="Armenia">Armenia</option><option value="Aruba">Aruba</option><option value="Australia">Australia</option><option value="Austria">Austria</option><option value="Azerbaijan">Azerbaijan</option><option value="Bahamas">Bahamas</option><option value="Bahrain">Bahrain</option><option value="Bangladesh">Bangladesh</option><option value="Barbados">Barbados</option><option value="Belarus">Belarus</option><option value="Belgium">Belgium</option><option value="Belize">Belize</option><option value="Benin">Benin</option><option value="Bermuda">Bermuda</option><option value="Bhutan">Bhutan</option><option value="Bolivia">Bolivia</option><option value="Bonaire, St Eustatius &amp; Saba">Bonaire, St Eustatius &amp; Saba</option><option value="Bosnia &amp; Herzegovina">Bosnia &amp; Herzegovina</option><option value="Botswana">Botswana</option><option value="Brazil">Brazil</option><option value="Brunei">Brunei</option><option value="Bulgaria">Bulgaria</option><option value="Burkina Faso">Burkina Faso</option><option value="Burundi">Burundi</option><option value="Cambodia">Cambodia</option><option value="Cameroon">Cameroon</option><option value="Canada">Canada</option><option value="Cape Verde">Cape Verde</option><option value="Cayman Islands">Cayman Islands</option><option value="Central African Republic">Central African Republic</option><option value="Chad">Chad</option><option value="Channel Islands">Channel Islands</option><option value="Chile">Chile</option><option value="Colombia">Colombia</option><option value="Comoros">Comoros</option><option value="Cook Islands">Cook Islands</option><option value="Costa Rica">Costa Rica</option><option value="Cote D&#039;Ivoire">Cote D&#039;Ivoire</option><option value="Croatia">Croatia</option><option value="Cuba">Cuba</option><option value="Curacao">Curacao</option><option value="Cyprus">Cyprus</option><option value="Czech Republic">Czech Republic</option><option value="Democratic Rep Of The Congo">Democratic Rep Of The Congo</option><option value="Denmark">Denmark</option><option value="Djibouti">Djibouti</option><option value="Dominica">Dominica</option><option value="Dominican Republic">Dominican Republic</option><option value="East Timor">East Timor</option><option value="Ecuador">Ecuador</option><option value="Egypt">Egypt</option><option value="El Salvador">El Salvador</option><option value="Equatorial Guinea">Equatorial Guinea</option><option value="Eritrea">Eritrea</option><option value="Estonia">Estonia</option><option 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