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Official Google Webmaster Central Blog: May 2018
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margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Great websites are the result of the hard work of website owners who make their content and services accessible to the world. Even though it’s simpler now to run a website than it was years ago, it can still feel like a complex undertaking. This is why we invest a lot of time and effort in improving Google Search so that website owners can spend more time focusing on building the most useful content for their users, while we take care of helping users find that content. </span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Most website owners find they don’t have to worry much about what Google is doing—they post their content, and then Googlebot discovers, crawls, indexes and understands that content, to point users to relevant pages on those sites. However, sometimes the technical details still matter, and sometimes a great deal.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: pre-wrap;">For those times when site owners would like a bit of help from someone at Google, or an explanation for why something works a particular way, or why things appear in a particular way, or how to fix what looks like a technical glitch, we have a global team dedicated to making sure there are </span><span id="docs-internal-guid-2f9b6a4e-4c34-3c59-1342-7eb9dbf3a9b5"><a href="https://www.google.com/webmasters/support/" style="text-decoration-line: none;"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">many places for a website owner to get help</span></a></span><span style="white-space: pre-wrap;"> from Google and knowledgeable members of the community.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: pre-wrap;">The first place to start for help is </span><span id="docs-internal-guid-b3141267-4c34-90ab-e9bb-8ce2099bc0e4"><a href="https://www.google.com/webmasters" style="text-decoration-line: none;"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Google Webmasters</span></a></span><span style="white-space: pre-wrap;">, a place where all of our support resources (many of which are available in 40 languages) are within easy reach:</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> </div> <ul style="text-align: left;"> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-e4cc8742-4c35-9296-fc93-cac05d590ca7"><a href="https://developers.google.com/web/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Web Fundamentals</span></a></span>: Provides technical guidance on building a modern website that takes advantage of open web standards.</span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-5f0744fe-4c35-bad5-cd7d-81bfa51802cf"><a href="http://developers.google.com/search" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Search developer documentation</span></a></span>: Describes how Google crawls and indexes a website. Includes authoritative guidance on building a site that is optimized for Google Search. </span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-a217c0d6-4c35-e2e7-7ce6-b6db1ec4e537"><a href="https://support.google.com/webmasters#topic=3309469" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Search Console Help Center</span></a></span>: Provides detailed information on how to use and take advantage of <span id="docs-internal-guid-671b0506-4c36-0822-66b8-dacf64ade168"><a href="https://www.google.com/webmasters/tools/home" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Search Console</span></a></span>, the best way for a website owner to understand how Google sees their site. </span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;">The <span id="docs-internal-guid-b78fe94d-4c36-34f4-9f17-80d85e90033b"><a href="https://support.google.com/webmasters/answer/7451184?hl=en" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Search Engine Optimization (SEO) Starter Guide</span></a></span>: Provides a complete overview of the basics of SEO according to our recommended best practices.</span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-9e7fd398-4c36-5e7a-9bbe-29b61e2fe825"><a href="https://support.google.com/webmasters/answer/35769" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google webmaster guidelines</span></a></span>: Describes policies and practices that may lead to a site being removed entirely from the Google index or otherwise affected by an algorithmic or manual spam action that can negatively affect their Search appearance. </span></li> <li><span id="docs-internal-guid-eca34a5b-4c36-8787-13c3-a953ad02eff3"><a href="https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Webmasters YouTube Channel</span></a></span></li> </ul> <br /> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Our second path to getting help is through our </span></span><span id="docs-internal-guid-84446268-4c36-b470-95bc-79c265c97803"><a href="https://productforums.google.com/forum/#!forum/webmasters" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster Central Help Forums</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">. We have forums in 16 languages—in </span></span><span id="docs-internal-guid-d0946682-4c36-e927-8ff1-d3fe0a060cfa"><a href="https://productforums.google.com/forum/#!forum/webmasters" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">English</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-es" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Spanish</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-hi" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Hindi</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-fr" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">French</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-it" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Italian</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-pt" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Portuguese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-ja" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Japanese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-de" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">German</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-ru" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Russian</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-tr" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Turkish</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-pl" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Polish</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-id" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Bahasa Indonesia</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-th" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Thai</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/?hl=vi#!topicsearchin/hotro-vi/category$3A%28webmaster-vi%29" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Vietnamese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-zh-cn" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Chinese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="https://productforums.google.com/forum/#!forum/webmaster-ko" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Korean</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">. The forums are staffed with dedicated Googlers who are there to make sure your questions get answered. Aside from the Googlers who monitor the forums, there is an amazing group of <a href="https://topcontributor.withgoogle.com/profiles">Top Contributors</a> who generously offer their time to help other members of the community—many times providing greater detail and analysis for a particular website’s content than we could. The forums allow for both a public discussion and, if the case requires it, for private follow-up replies in the forum.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">A third path for support to website owners is our series of </span></span><span id="docs-internal-guid-9bd4b4cf-4c3d-9e3f-eff1-ec2a09659099"><a href="https://www.google.com/webmasters/connect/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Online Webmaster Office Hours</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> — in English, German, Japanese, Turkish, Hindi and French. Anyone who joins these is welcome to ask us questions about website appearance in Google Search, which we will answer to the best of our abilities. All of our team members think that one of the best parts of speaking at conferences and events is the opportunity to answer questions from the audience, and the online office hours format creates that opportunity for many more people who might not be able to travel to a specialized event. You can always check out the </span></span><span id="docs-internal-guid-e226dfaf-4c3d-d8c5-2c6a-2f2bb7ff84ee"><a href="https://www.google.com/webmasters/connect/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster calendar</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> for upcoming webmaster officer hours and live events.</span></span><br /> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: pre-wrap;">Beyond all these resources, we also work hard to ensure that everyone who wants to understand Google Search can find relevant info on our frequently updated site <a href="https://www.google.com/search/howsearchworks/">How Search Works</a>.</span></span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif; white-space: pre-wrap;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; white-space: pre-wrap;">While how a website behaves on the web is openly visible to all who can see it, we know that some website owners prefer not to make it known their website has a problem in a public forum. There’s no shame in asking for support, but if you have an issue for your website that seems sensitive—for which you don’t think you can share all the details publicly—you can call out that you would prefer to share necessary details only with someone experienced and who is willing to help, using the forum’s “Private Reply” feature.</span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Are there other things you think we should be doing that would help your website get the most out of search? Please let us know -- in our forums, our office hours, or via Twitter <a href="https://twitter.com/search?q=%40googlewmc&src=typd&lang=en" target="_blank">@googlewmc</a>.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Posted by Juan Felipe Rincón from Google’s Webmaster Outreach & Support team</span></span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Great websites are the result of the hard work of website owners who make their content and services accessible to the world. Even though it’s simpler now to run a website than it was years ago, it can still feel like a complex undertaking. This is why we invest a lot of time and effort in improving Google Search so that website owners can spend more time focusing on building the most useful content for their users, while we take care of helping users find that content. </span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Most website owners find they don’t have to worry much about what Google is doing—they post their content, and then Googlebot discovers, crawls, indexes and understands that content, to point users to relevant pages on those sites. However, sometimes the technical details still matter, and sometimes a great deal.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: pre-wrap;">For those times when site owners would like a bit of help from someone at Google, or an explanation for why something works a particular way, or why things appear in a particular way, or how to fix what looks like a technical glitch, we have a global team dedicated to making sure there are </span><span id="docs-internal-guid-2f9b6a4e-4c34-3c59-1342-7eb9dbf3a9b5"><a href="https://www.google.com/webmasters/support/" style="text-decoration-line: none;"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">many places for a website owner to get help</span></a></span><span style="white-space: pre-wrap;"> from Google and knowledgeable members of the community.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: pre-wrap;">The first place to start for help is </span><span id="docs-internal-guid-b3141267-4c34-90ab-e9bb-8ce2099bc0e4"><a href="https://www.google.com/webmasters" style="text-decoration-line: none;"><span style="color: #1155cc; vertical-align: baseline; white-space: pre-wrap;">Google Webmasters</span></a></span><span style="white-space: pre-wrap;">, a place where all of our support resources (many of which are available in 40 languages) are within easy reach:</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> </div> <ul style="text-align: left;"> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-e4cc8742-4c35-9296-fc93-cac05d590ca7"><a href="https://developers.google.com/web/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Web Fundamentals</span></a></span>: Provides technical guidance on building a modern website that takes advantage of open web standards.</span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-5f0744fe-4c35-bad5-cd7d-81bfa51802cf"><a href="http://developers.google.com/search" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Search developer documentation</span></a></span>: Describes how Google crawls and indexes a website. Includes authoritative guidance on building a site that is optimized for Google Search. </span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-a217c0d6-4c35-e2e7-7ce6-b6db1ec4e537"><a href="https://support.google.com/webmasters#topic=3309469" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Search Console Help Center</span></a></span>: Provides detailed information on how to use and take advantage of <span id="docs-internal-guid-671b0506-4c36-0822-66b8-dacf64ade168"><a href="https://www.google.com/webmasters/tools/home" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Search Console</span></a></span>, the best way for a website owner to understand how Google sees their site. </span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;">The <span id="docs-internal-guid-b78fe94d-4c36-34f4-9f17-80d85e90033b"><a href="https://support.google.com/webmasters/answer/7451184?hl=en" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Search Engine Optimization (SEO) Starter Guide</span></a></span>: Provides a complete overview of the basics of SEO according to our recommended best practices.</span></li> <li><span style="font-family: "arial" , "helvetica" , sans-serif;"><span id="docs-internal-guid-9e7fd398-4c36-5e7a-9bbe-29b61e2fe825"><a href="https://support.google.com/webmasters/answer/35769" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google webmaster guidelines</span></a></span>: Describes policies and practices that may lead to a site being removed entirely from the Google index or otherwise affected by an algorithmic or manual spam action that can negatively affect their Search appearance. </span></li> <li><span id="docs-internal-guid-eca34a5b-4c36-8787-13c3-a953ad02eff3"><a href="https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Webmasters YouTube Channel</span></a></span></li> </ul> <br /> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Our second path to getting help is through our </span></span><span id="docs-internal-guid-84446268-4c36-b470-95bc-79c265c97803"><a href="https://productforums.google.com/forum/#!forum/webmasters" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster Central Help Forums</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">. We have forums in 16 languages—in </span></span><span id="docs-internal-guid-d0946682-4c36-e927-8ff1-d3fe0a060cfa"><a href="https://productforums.google.com/forum/#!forum/webmasters" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">English</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-es" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Spanish</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-hi" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Hindi</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-fr" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">French</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-it" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Italian</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-pt" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Portuguese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-ja" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Japanese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-de" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">German</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-ru" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Russian</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-tr" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Turkish</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-pl" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Polish</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-id" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Bahasa Indonesia</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-th" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Thai</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/?hl=vi#!topicsearchin/hotro-vi/category$3A%28webmaster-vi%29" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Vietnamese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://productforums.google.com/forum/#!forum/webmaster-zh-cn" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Chinese</span></a><span style="font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="https://productforums.google.com/forum/#!forum/webmaster-ko" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Korean</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">. The forums are staffed with dedicated Googlers who are there to make sure your questions get answered. Aside from the Googlers who monitor the forums, there is an amazing group of <a href="https://topcontributor.withgoogle.com/profiles">Top Contributors</a> who generously offer their time to help other members of the community—many times providing greater detail and analysis for a particular website’s content than we could. The forums allow for both a public discussion and, if the case requires it, for private follow-up replies in the forum.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">A third path for support to website owners is our series of </span></span><span id="docs-internal-guid-9bd4b4cf-4c3d-9e3f-eff1-ec2a09659099"><a href="https://www.google.com/webmasters/connect/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Online Webmaster Office Hours</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> — in English, German, Japanese, Turkish, Hindi and French. Anyone who joins these is welcome to ask us questions about website appearance in Google Search, which we will answer to the best of our abilities. All of our team members think that one of the best parts of speaking at conferences and events is the opportunity to answer questions from the audience, and the online office hours format creates that opportunity for many more people who might not be able to travel to a specialized event. You can always check out the </span></span><span id="docs-internal-guid-e226dfaf-4c3d-d8c5-2c6a-2f2bb7ff84ee"><a href="https://www.google.com/webmasters/connect/" style="text-decoration-line: none;"><span style="color: #1155cc; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster calendar</span></a></span><span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> for upcoming webmaster officer hours and live events.</span></span><br /> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: pre-wrap;">Beyond all these resources, we also work hard to ensure that everyone who wants to understand Google Search can find relevant info on our frequently updated site <a href="https://www.google.com/search/howsearchworks/">How Search Works</a>.</span></span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif; white-space: pre-wrap;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; white-space: pre-wrap;">While how a website behaves on the web is openly visible to all who can see it, we know that some website owners prefer not to make it known their website has a problem in a public forum. There’s no shame in asking for support, but if you have an issue for your website that seems sensitive—for which you don’t think you can share all the details publicly—you can call out that you would prefer to share necessary details only with someone experienced and who is willing to help, using the forum’s “Private Reply” feature.</span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Are there other things you think we should be doing that would help your website get the most out of search? Please let us know -- in our forums, our office hours, or via Twitter <a href="https://twitter.com/search?q=%40googlewmc&src=typd&lang=en" target="_blank">@googlewmc</a>.</span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div> <div dir="ltr" style="line-height: 1.3800000000000001; margin-bottom: 0pt; margin-top: 0pt;"> <span style="white-space: pre-wrap;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Posted by Juan Felipe Rincón from Google’s Webmaster Outreach & Support team</span></span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Our goal: helping webmasters and content creators&url=https://webmasters.googleblog.com/2018/05/helping-webmasters-and-content.html?hl=en_US&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2018/05/helping-webmasters-and-content.html?hl=en_US'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2018/05/helping-webmasters-and-content.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en_US' rel='tag'> events </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/forums?hl=en_US' rel='tag'> forums </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/general%20tips?hl=en_US' rel='tag'> general tips </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/products%20and%20services?hl=en_US' rel='tag'> products and services </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/questions?hl=en_US' rel='tag'> questions </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/rich%20results?hl=en_US' rel='tag'> rich results </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/search%20console?hl=en_US' rel='tag'> search console </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20community?hl=en_US' rel='tag'> webmaster community </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20guidelines?hl=en_US' rel='tag'> webmaster guidelines </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20tools?hl=en_US' rel='tag'> webmaster tools </a> </span> </div> </div> </div> <div class='post' data-id='5043170892468867247' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2018/05/google-io-2018-sessions-SEOs.html?hl=en_US' itemprop='url' title='Google I/O 2018 - What sessions should SEOs and Webmasters watch live ?'> Google I/O 2018 - What sessions should SEOs and Webmasters watch live ? </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, May 08, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="https://events.google.com/io/" target="_blank">Google I/O 2018</a> is starting today in California, to an international audience of 7,000+ developers. It will run until Thursday night. It is our annual developers festival, where product announcements are made, new APIs and frameworks are introduced, and Product Managers present the latest from Google.<br /> <br /> However, you don't have to physically attend the event to take advantage of this once-a-year opportunity: many conferences and talks are live streamed on YouTube for anyone to watch. You will find the full-event schedule <a href="https://events.google.com/io/schedule" target="_blank">here</a>.<br /> <div> <br /></div> <div> <div> Dozens upon dozens of talks will take place over the next 3 days. We have hand picked the talks that we think will be the most interesting for webmasters and SEO professionals. Each link shared will bring you to pages with more details about each talk, and you will find out how to tune in to the live stream. All times are California time (PCT). We might add other sessions to this list.</div> <div> <br /></div> </div> <div> <br /></div> <div> <div> <b>Tuesday, May 8th</b></div> <div> <br /> <ul style="text-align: left;"> <li><b>3pm</b> - Web Security post Spectre/Meltdown, with Emily Schechter and Chris Palmer - <a href="https://events.google.com/io/schedule/?section=may-8&sid=cc6ef17f-243c-451b-9e18-a50bdf959158&topic=web" target="_blank">more info</a>.</li> <li><b>5pm</b> - Dru Knox and Stephan Somogyi talk about building a seamless web with Chrome - <a href="https://events.google.com/io/schedule/?section=may-8&sid=f4839672-8ab3-49be-ba2b-df5be6ff908f&topic=web" target="_blank">more info</a>.</li> </ul> </div> <div> <br /></div> </div> <div> <br /></div> <div> <div> <b>Wednesday, May 9th</b></div> <div> <br /> <ul style="text-align: left;"> <li><b>9.30am</b> - Ewa Gasperowicz and Addy Osmani talk about Web Performance and increasing control over the loading experience - <a href="https://events.google.com/io/schedule/?section=may-8&sid=5ca0e495-8409-4279-a4d9-8b5306e75e62&topic=web" target="_blank">more info</a>.</li> <li><b>10.30am</b> - Alberto Medina and Thierry Muller will explain how to make a WordPress site progressive - <a href="https://events.google.com/io/schedule/?section=may-8&sid=8735be7c-d42d-4fab-abfe-69e48a624261&topic=web" target="_blank">more info</a>.</li> <li><b>11.30am</b> - Rob Dodson and Dominic Mazzoni will cover "What's new in web accessibility" - <a href="https://events.google.com/io/schedule/?section=may-8&sid=851d5519-9bd8-4431-aa2e-fca6c1e41dd3&topic=web" target="_blank">more info</a>.</li> <li><b>3.30pm</b> - Michael Bleigh will introduce how to leverage AMP in Firebase for a blazing fast website - <a href="https://events.google.com/io/schedule/?section=may-8&sid=d93e965b-3896-4923-8e57-84914fcee763&topic=web" target="_blank">more info</a>.</li> <li><b>4.30pm</b> - Rick Viscomi and Vinamrata Singal will introduce the latest with Lighthouse and Chrome UX Report for Web Performance - <a href="https://events.google.com/io/schedule/?section=may-8&sid=2524b9ad-2777-4b3c-951d-4b8accedfd53&topic=web" target="_blank">more info</a>.</li> </ul> </div> <div> <br /></div> <div> <br /></div> <div> <div> <b>Thursday, May 10th</b></div> <div> <br /> <ul style="text-align: left;"> <li><b>8.30am</b> - John Mueller and Tom Greenaway will talk about building Search-friendly JavaScript websites - <a href="https://events.google.com/io/schedule/?section=may-10&sid=e8a0d2f7-1eb2-4dc9-a69c-3f28d460b61f" target="_blank">more info</a>.</li> <li><b>9.30am</b> - Build e-commerce sites for the modern web with AMP, PWA, and more, with Adam Greenberg and Rowan Merewood - <a href="https://events.google.com/io/schedule/?section=may-8&sid=90159532-d4bd-4a46-97c5-77ecac04b246&topic=web" target="_blank">more info</a>.</li> <li><b>12.30pm</b> - Session on "Building a successful web presence with Google Search" by John Mueller and Mariya Moeva - <a href="https://events.google.com/io/schedule/?section=may-8&sid=844d803c-ce5b-4dd6-a918-c8fbd95611ac&topic=web" target="_blank">more info</a>.</li> </ul> </div> <div> <br /> <br /></div> </div> </div> <div> <div> This list is only a sample of the content at this year's Google I/O, and there might be many more that are interesting to you! To find out about those other talks, check out the <a href="https://events.google.com/io/schedule?section=may-8&topic=web&type=sessions" target="_blank">full list of web sessions</a>, but also the <a href="https://events.google.com/io/schedule?section=may-8&topic=design" target="_blank">sessions about Design</a>, the <a href="https://events.google.com/io/schedule?section=may-8&topic=cloud" target="_blank">Cloud sessions</a>, the <a href="https://events.google.com/io/schedule?section=may-8&topic=machinelearning%26ai&type=sessions" target="_blank">machine learning sessions</a>, and more… </div> <div> <br /></div> </div> <div> <div> We hope you can make the time to watch the talks online, and participate in the excitement of I/O ! The videos will also be available on Youtube after the event, in case you can't tune in live.</div> <div> <br /></div> </div> <div> <div> <br /></div> <div> <span style="color: #666666;">Posted by <a href="https://twitter.com/VincentCourson" target="_blank">Vincent Courson</a>, Search Outreach Specialist, and the Google Webmasters team</span></div> <div> <br /></div> </div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="https://events.google.com/io/" target="_blank">Google I/O 2018</a> is starting today in California, to an international audience of 7,000+ developers. It will run until Thursday night. It is our annual developers festival, where product announcements are made, new APIs and frameworks are introduced, and Product Managers present the latest from Google.<br /> <br /> However, you don't have to physically attend the event to take advantage of this once-a-year opportunity: many conferences and talks are live streamed on YouTube for anyone to watch. You will find the full-event schedule <a href="https://events.google.com/io/schedule" target="_blank">here</a>.<br /> <div> <br /></div> <div> <div> Dozens upon dozens of talks will take place over the next 3 days. We have hand picked the talks that we think will be the most interesting for webmasters and SEO professionals. Each link shared will bring you to pages with more details about each talk, and you will find out how to tune in to the live stream. All times are California time (PCT). We might add other sessions to this list.</div> <div> <br /></div> </div> <div> <br /></div> <div> <div> <b>Tuesday, May 8th</b></div> <div> <br /> <ul style="text-align: left;"> <li><b>3pm</b> - Web Security post Spectre/Meltdown, with Emily Schechter and Chris Palmer - <a href="https://events.google.com/io/schedule/?section=may-8&sid=cc6ef17f-243c-451b-9e18-a50bdf959158&topic=web" target="_blank">more info</a>.</li> <li><b>5pm</b> - Dru Knox and Stephan Somogyi talk about building a seamless web with Chrome - <a href="https://events.google.com/io/schedule/?section=may-8&sid=f4839672-8ab3-49be-ba2b-df5be6ff908f&topic=web" target="_blank">more info</a>.</li> </ul> </div> <div> <br /></div> </div> <div> <br /></div> <div> <div> <b>Wednesday, May 9th</b></div> <div> <br /> <ul style="text-align: left;"> <li><b>9.30am</b> - Ewa Gasperowicz and Addy Osmani talk about Web Performance and increasing control over the loading experience - <a href="https://events.google.com/io/schedule/?section=may-8&sid=5ca0e495-8409-4279-a4d9-8b5306e75e62&topic=web" target="_blank">more info</a>.</li> <li><b>10.30am</b> - Alberto Medina and Thierry Muller will explain how to make a WordPress site progressive - <a href="https://events.google.com/io/schedule/?section=may-8&sid=8735be7c-d42d-4fab-abfe-69e48a624261&topic=web" target="_blank">more info</a>.</li> <li><b>11.30am</b> - Rob Dodson and Dominic Mazzoni will cover "What's new in web accessibility" - <a href="https://events.google.com/io/schedule/?section=may-8&sid=851d5519-9bd8-4431-aa2e-fca6c1e41dd3&topic=web" target="_blank">more info</a>.</li> <li><b>3.30pm</b> - Michael Bleigh will introduce how to leverage AMP in Firebase for a blazing fast website - <a href="https://events.google.com/io/schedule/?section=may-8&sid=d93e965b-3896-4923-8e57-84914fcee763&topic=web" target="_blank">more info</a>.</li> <li><b>4.30pm</b> - Rick Viscomi and Vinamrata Singal will introduce the latest with Lighthouse and Chrome UX Report for Web Performance - <a href="https://events.google.com/io/schedule/?section=may-8&sid=2524b9ad-2777-4b3c-951d-4b8accedfd53&topic=web" target="_blank">more info</a>.</li> </ul> </div> <div> <br /></div> <div> <br /></div> <div> <div> <b>Thursday, May 10th</b></div> <div> <br /> <ul style="text-align: left;"> <li><b>8.30am</b> - John Mueller and Tom Greenaway will talk about building Search-friendly JavaScript websites - <a href="https://events.google.com/io/schedule/?section=may-10&sid=e8a0d2f7-1eb2-4dc9-a69c-3f28d460b61f" target="_blank">more info</a>.</li> <li><b>9.30am</b> - Build e-commerce sites for the modern web with AMP, PWA, and more, with Adam Greenberg and Rowan Merewood - <a href="https://events.google.com/io/schedule/?section=may-8&sid=90159532-d4bd-4a46-97c5-77ecac04b246&topic=web" target="_blank">more info</a>.</li> <li><b>12.30pm</b> - Session on "Building a successful web presence with Google Search" by John Mueller and Mariya Moeva - <a href="https://events.google.com/io/schedule/?section=may-8&sid=844d803c-ce5b-4dd6-a918-c8fbd95611ac&topic=web" target="_blank">more info</a>.</li> </ul> </div> <div> <br /> <br /></div> </div> </div> <div> <div> This list is only a sample of the content at this year's Google I/O, and there might be many more that are interesting to you! To find out about those other talks, check out the <a href="https://events.google.com/io/schedule?section=may-8&topic=web&type=sessions" target="_blank">full list of web sessions</a>, but also the <a href="https://events.google.com/io/schedule?section=may-8&topic=design" target="_blank">sessions about Design</a>, the <a href="https://events.google.com/io/schedule?section=may-8&topic=cloud" target="_blank">Cloud sessions</a>, the <a href="https://events.google.com/io/schedule?section=may-8&topic=machinelearning%26ai&type=sessions" target="_blank">machine learning sessions</a>, and more… </div> <div> <br /></div> </div> <div> <div> We hope you can make the time to watch the talks online, and participate in the excitement of I/O ! The videos will also be available on Youtube after the event, in case you can't tune in live.</div> <div> <br /></div> </div> <div> <div> <br /></div> <div> <span style="color: #666666;">Posted by <a href="https://twitter.com/VincentCourson" target="_blank">Vincent Courson</a>, Search Outreach Specialist, and the Google Webmasters team</span></div> <div> <br /></div> </div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Google I/O 2018 - What sessions should SEOs and Webmasters watch live ?&url=https://webmasters.googleblog.com/2018/05/google-io-2018-sessions-SEOs.html?hl=en_US&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2018/05/google-io-2018-sessions-SEOs.html?hl=en_US'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2018/05/google-io-2018-sessions-SEOs.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/AMP?hl=en_US' rel='tag'> AMP </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/crawling%20and%20indexing?hl=en_US' rel='tag'> crawling and indexing </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/events?hl=en_US' rel='tag'> events </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/javascript?hl=en_US' rel='tag'> javascript </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/mobile?hl=en_US' rel='tag'> mobile </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/performance?hl=en_US' rel='tag'> performance </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/security?hl=en_US' rel='tag'> security </a> </span> </div> </div> </div> <div class='post' data-id='1734004352681646654' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2018/05/send-your-recipes-to-google-assistant.html?hl=en_US' itemprop='url' title='Send your recipes to the Google Assistant'> Send your recipes to the Google Assistant </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, May 03, 2018 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="https://www.blog.google/products/assistant/cooking-with-the-assistant-google-home-your-secret-ingredient/">Last year</a>, we launched Google Home with recipe guidance, providing users with step-by-step instructions for cooking recipes. With more people using Google Home every day, we're publishing new guidelines so your recipes can support this voice guided experience. You may receive traffic from more sources, since users can now discover your recipes through the Google Assistant on Google Home. The <a href="https://developers.google.com/search/docs/data-types/recipe#recipe_properties">updated structured data properties</a> provide users with more information about your recipe, resulting in higher quality traffic to your site. <br /> <iframe allow="autoplay; encrypted-media" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/GdVGynGWQ2Y" width="560"></iframe> <br /> <h2> Updated recipe properties to help users find your recipes</h2> We updated our <a href="https://developers.google.com/search/docs/data-types/recipe">recipe developer documentation</a> to help users find your recipes and experience them with Google Search and the Google Assistant on Google Home. This will enable more potential traffic to your site. To ensure that users can access your recipe in more ways, we need more information about your recipe. We now recommend the following properties: <br /> <ul> <li><strong>Videos: </strong>Show users how to make the dish by adding a <code>video </code>array </li> <li><strong>Category</strong>: Tell users the type of meal or course of the dish (for example, "dinner", "dessert", "entree") </li> <li><strong>Cuisine: </strong>Specify the region associated with your recipe (for example, "Mediterranean", "American", "Cantonese") </li> <li><strong>Keywords</strong>: Add other terms for your recipe such as the season ("summer"), the holiday ("Halloween", "Diwali"), the special event ("wedding", "birthday"), or other descriptors ("quick", "budget", "authentic")</li> </ul> We also added more guidance for <code>recipeInstructions</code>. You can specify each step of the recipe with the <code>HowToStep </code>property, and sections of steps with the <code>HowToSection</code> property. <br /> <h2> Add recipe instructions and ingredients for the Google Assistant</h2> We now require the <code>recipeIngredient</code> and <code>recipeInstructions</code> properties if you want to support the Google Assistant on Google Home. Adding these properties can make your recipe eligible for integration with the Google Assistant, enabling more users to discover your recipes. If your recipe doesn't have these properties, it won't be eligible for guidance with the Google Assistant, but it can still be eligible to appear in Search results. <br /> For more information, visit our <a href="https://developers.google.com/search/docs/data-types/recipe">Recipe developer documentation</a>. If you have questions about the feature, please ask us in the <a href="https://productforums.google.com/forum/#!forum/webmasters">Webmaster Help Forum</a>. <br /> <br /> <span class="byline-author">Posted by Earl J. Wagner, Software Engineer</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <a href="https://www.blog.google/products/assistant/cooking-with-the-assistant-google-home-your-secret-ingredient/">Last year</a>, we launched Google Home with recipe guidance, providing users with step-by-step instructions for cooking recipes. With more people using Google Home every day, we're publishing new guidelines so your recipes can support this voice guided experience. You may receive traffic from more sources, since users can now discover your recipes through the Google Assistant on Google Home. The <a href="https://developers.google.com/search/docs/data-types/recipe#recipe_properties">updated structured data properties</a> provide users with more information about your recipe, resulting in higher quality traffic to your site. <br /> <iframe allow="autoplay; encrypted-media" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/GdVGynGWQ2Y" width="560"></iframe> <br /> <h2> Updated recipe properties to help users find your recipes</h2> We updated our <a href="https://developers.google.com/search/docs/data-types/recipe">recipe developer documentation</a> to help users find your recipes and experience them with Google Search and the Google Assistant on Google Home. This will enable more potential traffic to your site. To ensure that users can access your recipe in more ways, we need more information about your recipe. We now recommend the following properties: <br /> <ul> <li><strong>Videos: </strong>Show users how to make the dish by adding a <code>video </code>array </li> <li><strong>Category</strong>: Tell users the type of meal or course of the dish (for example, "dinner", "dessert", "entree") </li> <li><strong>Cuisine: </strong>Specify the region associated with your recipe (for example, "Mediterranean", "American", "Cantonese") </li> <li><strong>Keywords</strong>: Add other terms for your recipe such as the season ("summer"), the holiday ("Halloween", "Diwali"), the special event ("wedding", "birthday"), or other descriptors ("quick", "budget", "authentic")</li> </ul> We also added more guidance for <code>recipeInstructions</code>. You can specify each step of the recipe with the <code>HowToStep </code>property, and sections of steps with the <code>HowToSection</code> property. <br /> <h2> Add recipe instructions and ingredients for the Google Assistant</h2> We now require the <code>recipeIngredient</code> and <code>recipeInstructions</code> properties if you want to support the Google Assistant on Google Home. Adding these properties can make your recipe eligible for integration with the Google Assistant, enabling more users to discover your recipes. If your recipe doesn't have these properties, it won't be eligible for guidance with the Google Assistant, but it can still be eligible to appear in Search results. <br /> For more information, visit our <a href="https://developers.google.com/search/docs/data-types/recipe">Recipe developer documentation</a>. If you have questions about the feature, please ask us in the <a href="https://productforums.google.com/forum/#!forum/webmasters">Webmaster Help Forum</a>. <br /> <br /> <span class="byline-author">Posted by Earl J. Wagner, Software Engineer</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Send your recipes to the Google Assistant&url=https://webmasters.googleblog.com/2018/05/send-your-recipes-to-google-assistant.html?hl=en_US&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2018/05/send-your-recipes-to-google-assistant.html?hl=en_US'> <img alt='Share on Facebook' height='24' 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<span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/hacked%20sites?hl=en_US'> hacked sites </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/hangout?hl=en_US'> hangout </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/hreflang?hl=en_US'> hreflang </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/https?hl=en_US'> https </a> <span dir='ltr'> 5 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/images?hl=en_US'> images </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/intermediate?hl=en_US'> intermediate </a> <span dir='ltr'> 205 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/interstitials?hl=en_US'> interstitials </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/javascript?hl=en_US'> javascript </a> <span dir='ltr'> 8 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/job%20search?hl=en_US'> job search </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/localization?hl=en_US'> localization </a> <span dir='ltr'> 21 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/malware?hl=en_US'> malware </a> <span dir='ltr'> 6 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/mobile?hl=en_US'> mobile </a> <span dir='ltr'> 63 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/mobile-friendly?hl=en_US'> mobile-friendly </a> <span dir='ltr'> 14 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/nohacked?hl=en_US'> nohacked </a> <span 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</a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20queries?hl=en_US'> search queries </a> <span dir='ltr'> 7 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20results?hl=en_US'> search results </a> <span dir='ltr'> 140 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/security?hl=en_US'> security </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/seo?hl=en_US'> seo </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/sitemaps?hl=en_US'> sitemaps </a> <span dir='ltr'> 46 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/speed?hl=en_US'> speed </a> <span dir='ltr'> 6 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/structured%20data?hl=en_US'> structured data 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href='https://webmasters.googleblog.com/2019/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/?hl=en_US'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/?hl=en_US'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/?hl=en_US'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/?hl=en_US'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/?hl=en_US'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/?hl=en_US'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/?hl=en_US'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/04/?hl=en_US'> Apr </a> </div> <div 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