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Official Google Webmaster Central Blog: May 2014

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} /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; } .detail-page .label-footer { margin-bottom: 0; } .detail-page #main .post .post-footer { padding-bottom: 0; } .detail-page #comments { display: none; } } [data-about-pullquote], [data-is-preview], [data-about-syndication] { display: none; } </style> <noscript> <style> .loading { visibility: visible }</style> </noscript> <script type='text/javascript'> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-18009-4', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&amp;zx=8855dad6-3029-4476-9a6a-423344a04200' media='none' onload='if(media!=&#39;all&#39;)media=&#39;all&#39;' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=32069983&amp;zx=8855dad6-3029-4476-9a6a-423344a04200' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript> <!-- Header --> <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://webmasters.googleblog.com/?hl=en_US'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/'> <h2> Webmaster Central Blog </h2> </a> </div> <div class='header-desc'> Official news on crawling and indexing sites for the Google index </div> </div> </div></div> </div> </div> <!-- all content wrapper start --> <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='5342870420987917222' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2014/05/app-indexing-in-more-languages.html?hl=en_US' itemprop='url' title='App Indexing in more languages'> App Indexing in more languages </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, May 30, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster level: all <br /> <br /> <p>In April, we launched App Indexing <a href="http://googlewebmastercentral.blogspot.com/2014/04/app-indexing-updates.html?utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">in English globally</a> so deep links to your mobile apps could appear in Google Search results on Android everywhere. Today, we&#8217;re adding the first publishers with content in other languages: Fairfax Domain, MercadoLibre, Letras.Mus.br, Vagalume, Idealo, L'Equipe, Player.fm, Upcoming, Au Feminin, Marmiton, and chip.de. In the U.S., we now also support some more apps -- Walmart, Tapatalk, and Fancy.</p> <p>We&#8217;ve also translated our <a href="https://developers.google.com/app-indexing/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">developer guidelines</a> into eight additional languages: <a href="https://developers.google.com/app-indexing/?hl=zh-TW&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">Chinese (Traditional)</a>, <a href="https://developers.google.com/app-indexing/?hl=fr&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">French</a>, <a href="https://developers.google.com/app-indexing/?hl=de&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">German</a>, <a href="https://developers.google.com/app-indexing/?hl=it&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">Italian</a>, <a href="https://developers.google.com/app-indexing/?hl=ja&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">Japanese</a>, <a href="https://developers.google.com/app-indexing/?hl=pt-BR&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">Brazilian Portuguese</a>, <a href="https://developers.google.com/app-indexing/?hl=ru&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">Russian</a>, and <a href="https://developers.google.com/app-indexing/?hl=es&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">Spanish</a>.</p> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZf23Y4QlWUPgEXto7aR0g4JUrBvlUp5NvVNs1UT8AU7WnlEvQAEhEKkJJvb1y7PBFc17OkpIIUq5B2u4WdIuxjHG17Fl7PuG5uPwcZyEHYXxR4uLId3_B9culotccirhyphenhypheng0mB/s1600/Developer-guidelines-app-indexing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZf23Y4QlWUPgEXto7aR0g4JUrBvlUp5NvVNs1UT8AU7WnlEvQAEhEKkJJvb1y7PBFc17OkpIIUq5B2u4WdIuxjHG17Fl7PuG5uPwcZyEHYXxR4uLId3_B9culotccirhyphenhypheng0mB/s1600/Developer-guidelines-app-indexing.png" width="533" /></a></div> <p>If you&#8217;re interested in participating in App Indexing, and your content and implementation are ready, please let us know by <a href="https://developers.google.com/app-indexing/webmasters/checklist?utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">filling out this form</a>. As always, you can ask questions on the mobile section of our <a href="https://support.google.com/webmasters/go/community">webmaster forum</a>.</p> <p>Finally, if you&#8217;re headed to Google I/O in June, be sure to check out the session on the &#8220;<a href="https://www.google.com/events/io/schedule/session/ebd6611c-d9b9-e311-b297-00155d5066d7">Future of Apps and Search</a>&#8221;, where we&#8217;ll share some more updates on App Indexing.</p> <p><span class="byline-author">Posted by Erik Hendriks, Software Engineer</span></p> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster level: all <br /> <br /> <p>In April, we launched App Indexing <a href="http://googlewebmastercentral.blogspot.com/2014/04/app-indexing-updates.html?utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">in English globally</a> so deep links to your mobile apps could appear in Google Search results on Android everywhere. Today, we&#8217;re adding the first publishers with content in other languages: Fairfax Domain, MercadoLibre, Letras.Mus.br, Vagalume, Idealo, L'Equipe, Player.fm, Upcoming, Au Feminin, Marmiton, and chip.de. In the U.S., we now also support some more apps -- Walmart, Tapatalk, and Fancy.</p> <p>We&#8217;ve also translated our <a href="https://developers.google.com/app-indexing/?utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">developer guidelines</a> into eight additional languages: <a href="https://developers.google.com/app-indexing/?hl=zh-TW&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">Chinese (Traditional)</a>, <a href="https://developers.google.com/app-indexing/?hl=fr&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">French</a>, <a href="https://developers.google.com/app-indexing/?hl=de&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">German</a>, <a href="https://developers.google.com/app-indexing/?hl=it&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">Italian</a>, <a href="https://developers.google.com/app-indexing/?hl=ja&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">Japanese</a>, <a href="https://developers.google.com/app-indexing/?hl=pt-BR&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">Brazilian Portuguese</a>, <a href="https://developers.google.com/app-indexing/?hl=ru&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">Russian</a>, and <a href="https://developers.google.com/app-indexing/?hl=es&utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">Spanish</a>.</p> <br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZf23Y4QlWUPgEXto7aR0g4JUrBvlUp5NvVNs1UT8AU7WnlEvQAEhEKkJJvb1y7PBFc17OkpIIUq5B2u4WdIuxjHG17Fl7PuG5uPwcZyEHYXxR4uLId3_B9culotccirhyphenhypheng0mB/s1600/Developer-guidelines-app-indexing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZf23Y4QlWUPgEXto7aR0g4JUrBvlUp5NvVNs1UT8AU7WnlEvQAEhEKkJJvb1y7PBFc17OkpIIUq5B2u4WdIuxjHG17Fl7PuG5uPwcZyEHYXxR4uLId3_B9culotccirhyphenhypheng0mB/s1600/Developer-guidelines-app-indexing.png" width="533" /></a></div> <p>If you&#8217;re interested in participating in App Indexing, and your content and implementation are ready, please let us know by <a href="https://developers.google.com/app-indexing/webmasters/checklist?utm_source=wmc-blog&utm_medium=referral&utm_campaign=app-i18n">filling out this form</a>. As always, you can ask questions on the mobile section of our <a href="https://support.google.com/webmasters/go/community">webmaster forum</a>.</p> <p>Finally, if you&#8217;re headed to Google I/O in June, be sure to check out the session on the &#8220;<a href="https://www.google.com/events/io/schedule/session/ebd6611c-d9b9-e311-b297-00155d5066d7">Future of Apps and Search</a>&#8221;, where we&#8217;ll share some more updates on App Indexing.</p> <p><span class="byline-author">Posted by Erik Hendriks, Software Engineer</span></p> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:App Indexing in more languages&url=https://webmasters.googleblog.com/2014/05/app-indexing-in-more-languages.html?hl=en_US&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2014/05/app-indexing-in-more-languages.html?hl=en_US'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2014/05/app-indexing-in-more-languages.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/apps?hl=en_US' rel='tag'> apps </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/mobile?hl=en_US' rel='tag'> mobile </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/products%20and%20services?hl=en_US' rel='tag'> products and services </a> </span> </div> </div> </div> <div class='post' data-id='4524226224841631085' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2014/05/rendering-pages-with-fetch-as-google.html?hl=en_US' itemprop='url' title='Rendering pages with Fetch as Google'> Rendering pages with Fetch as Google </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, May 27, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster level: all <br /> <br /> The <a href="https://support.google.com/webmasters/answer/158587">Fetch as Google feature in Webmaster Tools</a> provides webmasters with the results of Googlebot attempting to fetch their pages. The server headers and HTML shown are useful to diagnose technical problems and hacking side-effects, but sometimes make double-checking the response hard: <em>Help! What do all of these codes mean? Is this really the same page as I see it in my browser? Where shall we have lunch?</em> We can't help with that last one, but for the rest, we've recently expanded this tool to also show how Googlebot would be able to render the page. <br /> <h4> Viewing the rendered page</h4> In order to render the page, Googlebot will try to find all the external files involved, and fetch them as well. Those files frequently include images, CSS and JavaScript files, as well as other files that might be indirectly embedded through the CSS or JavaScript. These are then used to render a preview image that shows Googlebot's view of the page. <br /> <br /> You can find the <a href="https://www.google.com/webmasters/tools/googlebot-fetch">Fetch as Google feature</a> in the Crawl section of <a href="https://www.google.com/webmasters/tools">Google Webmaster Tools</a>. After submitting a URL with "Fetch and render," wait for it to be processed (this might take a moment for some pages). Once it's ready, just click on the response row to see the results. <br /><Br> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7insf8Uz61KsBugSI4CoNduvcJairQL_tN5pYEYmggd-n2Gch8_Kb8Yfp0iQ3ZhqvmIToUFYFqK7uuZb76StmZ0jCDy4XMNUtsk8mOaWzKjktWj_DbMekTHAOY6yXb1qalZhm/s1600/fetch-as-google-rendered-analytics-42-is-a-good-number.png" imageanchor="1"><img alt="Fetch as Google" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7insf8Uz61KsBugSI4CoNduvcJairQL_tN5pYEYmggd-n2Gch8_Kb8Yfp0iQ3ZhqvmIToUFYFqK7uuZb76StmZ0jCDy4XMNUtsk8mOaWzKjktWj_DbMekTHAOY6yXb1qalZhm/s400/fetch-as-google-rendered-analytics.png" /></a> <br /> <h4> Handling resources blocked by robots.txt</h4> Googlebot follows the <a href="https://support.google.com/webmasters/answer/156449">robots.txt directives</a> for all files that it fetches. If you are disallowing crawling of some of these files (or if they are embedded from a third-party server that's disallowing Googlebot's crawling of them), we won't be able to show them to you in the rendered view. Similarly, if the server fails to respond or returns errors, then we won't be able to use those either (you can find similar issues in the <a href="https://support.google.com/webmasters/answer/35120">Crawl Errors</a> section of Webmaster Tools). If we run across either of these issues, we'll show them below the preview image. <br /> <br /> We recommend making sure Googlebot can access any embedded resource that meaningfully contributes to your site's visible content, or to its layout. That will make Fetch as Google easier for you to use, and will make it possible for Googlebot to find and index that content as well. Some types of content &#8211; such as social media buttons, fonts or website-analytics scripts &#8211; tend not to meaningfully contribute to the visible content or layout, and can be left disallowed from crawling. For more information, please see our previous blog post on <a href="http://www.googlewebmastercentral.blogspot.com/2014/05/understanding-web-pages-better.html">how Google is working to understand the web better</a>. <br /> <br /> We hope this update makes it easier for you to diagnose these kinds of issues, and to discover content that's accidentally blocked from crawling. If you have any comments or questions, let us know here or drop by in the <a href="https://productforums.google.com/forum/#!categories/webmasters/webmaster-tools">webmaster help forum</a>. <br /> <br /> <span class="post-author">Posted by Shimi Salant, Webmaster Tools team</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster level: all <br /> <br /> The <a href="https://support.google.com/webmasters/answer/158587">Fetch as Google feature in Webmaster Tools</a> provides webmasters with the results of Googlebot attempting to fetch their pages. The server headers and HTML shown are useful to diagnose technical problems and hacking side-effects, but sometimes make double-checking the response hard: <em>Help! What do all of these codes mean? Is this really the same page as I see it in my browser? Where shall we have lunch?</em> We can't help with that last one, but for the rest, we've recently expanded this tool to also show how Googlebot would be able to render the page. <br /> <h4> Viewing the rendered page</h4> In order to render the page, Googlebot will try to find all the external files involved, and fetch them as well. Those files frequently include images, CSS and JavaScript files, as well as other files that might be indirectly embedded through the CSS or JavaScript. These are then used to render a preview image that shows Googlebot's view of the page. <br /> <br /> You can find the <a href="https://www.google.com/webmasters/tools/googlebot-fetch">Fetch as Google feature</a> in the Crawl section of <a href="https://www.google.com/webmasters/tools">Google Webmaster Tools</a>. After submitting a URL with "Fetch and render," wait for it to be processed (this might take a moment for some pages). Once it's ready, just click on the response row to see the results. <br /><Br> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7insf8Uz61KsBugSI4CoNduvcJairQL_tN5pYEYmggd-n2Gch8_Kb8Yfp0iQ3ZhqvmIToUFYFqK7uuZb76StmZ0jCDy4XMNUtsk8mOaWzKjktWj_DbMekTHAOY6yXb1qalZhm/s1600/fetch-as-google-rendered-analytics-42-is-a-good-number.png" imageanchor="1"><img alt="Fetch as Google" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7insf8Uz61KsBugSI4CoNduvcJairQL_tN5pYEYmggd-n2Gch8_Kb8Yfp0iQ3ZhqvmIToUFYFqK7uuZb76StmZ0jCDy4XMNUtsk8mOaWzKjktWj_DbMekTHAOY6yXb1qalZhm/s400/fetch-as-google-rendered-analytics.png" /></a> <br /> <h4> Handling resources blocked by robots.txt</h4> Googlebot follows the <a href="https://support.google.com/webmasters/answer/156449">robots.txt directives</a> for all files that it fetches. If you are disallowing crawling of some of these files (or if they are embedded from a third-party server that's disallowing Googlebot's crawling of them), we won't be able to show them to you in the rendered view. Similarly, if the server fails to respond or returns errors, then we won't be able to use those either (you can find similar issues in the <a href="https://support.google.com/webmasters/answer/35120">Crawl Errors</a> section of Webmaster Tools). If we run across either of these issues, we'll show them below the preview image. <br /> <br /> We recommend making sure Googlebot can access any embedded resource that meaningfully contributes to your site's visible content, or to its layout. That will make Fetch as Google easier for you to use, and will make it possible for Googlebot to find and index that content as well. Some types of content &#8211; such as social media buttons, fonts or website-analytics scripts &#8211; tend not to meaningfully contribute to the visible content or layout, and can be left disallowed from crawling. For more information, please see our previous blog post on <a href="http://www.googlewebmastercentral.blogspot.com/2014/05/understanding-web-pages-better.html">how Google is working to understand the web better</a>. <br /> <br /> We hope this update makes it easier for you to diagnose these kinds of issues, and to discover content that's accidentally blocked from crawling. If you have any comments or questions, let us know here or drop by in the <a href="https://productforums.google.com/forum/#!categories/webmasters/webmaster-tools">webmaster help forum</a>. <br /> <br /> <span class="post-author">Posted by Shimi Salant, Webmaster Tools team</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Rendering pages with Fetch as Google&url=https://webmasters.googleblog.com/2014/05/rendering-pages-with-fetch-as-google.html?hl=en_US&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2014/05/rendering-pages-with-fetch-as-google.html?hl=en_US'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2014/05/rendering-pages-with-fetch-as-google.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/advanced?hl=en_US' rel='tag'> advanced </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/beginner?hl=en_US' rel='tag'> beginner </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/crawling%20and%20indexing?hl=en_US' rel='tag'> crawling and indexing </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/intermediate?hl=en_US' rel='tag'> intermediate </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/webmaster%20tools?hl=en_US' rel='tag'> webmaster tools </a> </span> </div> </div> </div> <div class='post' data-id='6093203060059736940' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2014/05/understanding-web-pages-better.html?hl=en_US' itemprop='url' title='Understanding web pages better'> Understanding web pages better </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, May 23, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <br /> In <a href="https://www.google.com/about/company/history/">1998</a> when our servers were running in <a href="https://plus.google.com/+SusanWojcicki/">Susan Wojcicki</a>&#8217;s garage, we didn't really have to worry about JavaScript or CSS. They weren't used much, or, JavaScript was used to make page elements... blink! A lot has changed since then. The web is full of rich, dynamic, amazing websites that make heavy use of JavaScript. Today, we'll talk about our capability to render richer websites &#8212; meaning we see your content more like modern Web browsers, include the external resources, execute JavaScript and apply CSS. <br /> <br /> Traditionally, we were only looking at the raw textual content that we&#8217;d get in the HTTP response body and didn't really interpret what a typical browser running JavaScript would see. When pages that have valuable content rendered by JavaScript started showing up, we weren&#8217;t able to let searchers know about it, which is a sad outcome for both searchers and webmasters. <br /> <br /> In order to solve this problem, we decided to try to understand pages by executing JavaScript. It&#8217;s hard to do that at the scale of the current web, but we decided that it&#8217;s worth it. We have been gradually improving how we do this for some time. In the past few months, our indexing system has been rendering a substantial number of web pages more like an average user&#8217;s browser with JavaScript turned on. <br /> <br /> Sometimes things don't go perfectly during rendering, which may negatively impact search results for your site. Here are a few potential issues, and &#8211; where possible, &#8211; how you can help prevent them from occurring: <br /> <ul> <li> If resources like JavaScript or CSS in separate files are blocked (say, with robots.txt) so that Googlebot can&#8217;t retrieve them, our indexing systems won&#8217;t be able to see your site like an average user. We recommend allowing Googlebot to retrieve JavaScript and CSS so that &nbsp;your content can be indexed better. This is especially important for mobile websites, where external resources like CSS and JavaScript help our algorithms understand that the pages are <a href="https://developers.google.com/webmasters/smartphone-sites/details#crawling_requirement">optimized for mobile</a>. </li> <li> If your web server is unable to handle the volume of crawl requests for resources, it may have a negative impact on our capability to render your pages. If you&#8217;d like to ensure that your pages can be rendered by Google, make sure your servers are able to handle crawl requests for resources. </li> <li> It's always a good idea to have your site degrade gracefully. This will help users enjoy your content even if their browser doesn't have compatible JavaScript implementations. It will also help visitors with JavaScript disabled or off, as well as search engines that can't execute JavaScript yet. </li> <li> Sometimes the JavaScript may be too complex or arcane for us to execute, in which case we can&#8217;t render the page fully and accurately. </li> <li> Some JavaScript removes content from the page rather than adding, which prevents us from indexing the content. </li> </ul> <b><br /> </b> To make things easier to debug, we're currently working on a tool for helping webmasters better understand how Google renders their site. We look forward to making it to available for you in the coming days in <a href="https://www.google.com/webmasters/tools/home">Webmaster Tools</a>. <br /> <br /> If you have any questions, please feel free to visit our help forum. <br /> <br /> <span class="post-author">Posted by Erik Hendriks and Michael Xu, Software Engineers, and <a href="https://plus.google.com/+KazushiNagayama/?rel=author">Kazushi Nagayama</a>, Webmaster Trends Analyst</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <br /> In <a href="https://www.google.com/about/company/history/">1998</a> when our servers were running in <a href="https://plus.google.com/+SusanWojcicki/">Susan Wojcicki</a>&#8217;s garage, we didn't really have to worry about JavaScript or CSS. They weren't used much, or, JavaScript was used to make page elements... blink! A lot has changed since then. The web is full of rich, dynamic, amazing websites that make heavy use of JavaScript. Today, we'll talk about our capability to render richer websites &#8212; meaning we see your content more like modern Web browsers, include the external resources, execute JavaScript and apply CSS. <br /> <br /> Traditionally, we were only looking at the raw textual content that we&#8217;d get in the HTTP response body and didn't really interpret what a typical browser running JavaScript would see. When pages that have valuable content rendered by JavaScript started showing up, we weren&#8217;t able to let searchers know about it, which is a sad outcome for both searchers and webmasters. <br /> <br /> In order to solve this problem, we decided to try to understand pages by executing JavaScript. It&#8217;s hard to do that at the scale of the current web, but we decided that it&#8217;s worth it. We have been gradually improving how we do this for some time. In the past few months, our indexing system has been rendering a substantial number of web pages more like an average user&#8217;s browser with JavaScript turned on. <br /> <br /> Sometimes things don't go perfectly during rendering, which may negatively impact search results for your site. Here are a few potential issues, and &#8211; where possible, &#8211; how you can help prevent them from occurring: <br /> <ul> <li> If resources like JavaScript or CSS in separate files are blocked (say, with robots.txt) so that Googlebot can&#8217;t retrieve them, our indexing systems won&#8217;t be able to see your site like an average user. We recommend allowing Googlebot to retrieve JavaScript and CSS so that &nbsp;your content can be indexed better. This is especially important for mobile websites, where external resources like CSS and JavaScript help our algorithms understand that the pages are <a href="https://developers.google.com/webmasters/smartphone-sites/details#crawling_requirement">optimized for mobile</a>. </li> <li> If your web server is unable to handle the volume of crawl requests for resources, it may have a negative impact on our capability to render your pages. If you&#8217;d like to ensure that your pages can be rendered by Google, make sure your servers are able to handle crawl requests for resources. </li> <li> It's always a good idea to have your site degrade gracefully. This will help users enjoy your content even if their browser doesn't have compatible JavaScript implementations. It will also help visitors with JavaScript disabled or off, as well as search engines that can't execute JavaScript yet. </li> <li> Sometimes the JavaScript may be too complex or arcane for us to execute, in which case we can&#8217;t render the page fully and accurately. </li> <li> Some JavaScript removes content from the page rather than adding, which prevents us from indexing the content. </li> </ul> <b><br /> </b> To make things easier to debug, we're currently working on a tool for helping webmasters better understand how Google renders their site. We look forward to making it to available for you in the coming days in <a href="https://www.google.com/webmasters/tools/home">Webmaster Tools</a>. <br /> <br /> If you have any questions, please feel free to visit our help forum. <br /> <br /> <span class="post-author">Posted by Erik Hendriks and Michael Xu, Software Engineers, and <a href="https://plus.google.com/+KazushiNagayama/?rel=author">Kazushi Nagayama</a>, Webmaster Trends Analyst</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Understanding web pages better&url=https://webmasters.googleblog.com/2014/05/understanding-web-pages-better.html?hl=en_US&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2014/05/understanding-web-pages-better.html?hl=en_US'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2014/05/understanding-web-pages-better.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/crawling%20and%20indexing?hl=en_US' rel='tag'> crawling and indexing </a> </span> </div> </div> </div> <div class='post' data-id='6256662899538657963' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2014/05/making-your-site-more-mobile-friendly.html?hl=en_US' itemprop='url' title='Making your site more mobile-friendly with PageSpeed Insights'> Making your site more mobile-friendly with PageSpeed Insights </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, May 19, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster level: all<b id="docs-internal-guid-a08b3fac-13e3-3169-7972-5b8ec934aaa5"><br /> </b><br /> <br /> To help developers and webmasters make their pages mobile-friendly, we recently updated PageSpeed Insights with additional recommendations on mobile usability. <b><br /> </b> <b><br /></b><br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6j9M54hRWzBgC8CHadDhJodYbXPdG14xWvWi6k47-bbYUH3vHTgO2tRovXyu5Xy5yRT5GgamHzLwC760TePkw3M2nKCXOUXZ0pwNSb9Pdb4acghTz-7zaSiePxQlHi2YezEev/s1600/psi-webdeiver-torso-edition.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6j9M54hRWzBgC8CHadDhJodYbXPdG14xWvWi6k47-bbYUH3vHTgO2tRovXyu5Xy5yRT5GgamHzLwC760TePkw3M2nKCXOUXZ0pwNSb9Pdb4acghTz-7zaSiePxQlHi2YezEev/s1600/psi-webdeiver-torso-edition.png" width="362" /></a></div> <br /> <b><br /> </b> Poor usability can diminish the benefits of a fast page load. We know the average mobile page takes <a href="http://analytics.blogspot.com/2013/04/is-web-getting-faster.html">more than 7 seconds to load</a>, and by using the <a href="https://developers.google.com/speed/pagespeed/insights/?utm_source=blogspot&amp;utm_campaign=mobile_ux">PageSpeed Insights tool</a> and following its speed recommendations, you can make your page <a href="http://googlewebmastercentral.blogspot.com/2013/08/making-smartphone-sites-load-fast.html">load much faster</a>. But suppose your fast mobile site loads in just 2 seconds instead of 7 seconds. If mobile users still have to spend another 5 seconds once the page loads to pinch-zoom and scroll the screen before they can start reading the text and interacting with the page, then that site isn&#8217;t really fast to use after all. PageSpeed Insights&#8217; new User Experience rules can help you find and fix these usability issues. <br /> <br /> These new recommendations currently cover the following areas: <br /> <ul> <li><b> Configure the viewport</b>: Without a meta-viewport tag, modern mobile browsers will assume your page is not mobile-friendly, and will fall back to a desktop viewport and possibly apply font-boosting, interfering with your intended page layout. <a href="https://developers.google.com/speed/docs/insights/ConfigureViewport?utm_source=blogspot&amp;utm_campaign=mobile_ux">Configuring the viewport</a> to width=device-width should be your first step in mobilizing your site.<br /><br /> </li> <li><b> Size content to the viewport</b>: Users expect mobile sites to scroll vertically, not horizontally. Once you&#8217;ve configured your viewport, make sure your page content <a href="https://developers.google.com/speed/docs/insights/SizeContentToViewport?utm_source=blogspot&amp;utm_campaign=mobile_ux">fits the width of that viewport</a>, keeping in mind that not all mobile devices are the same width.<br /><br /> </li> <li><b> Use legible font sizes</b>: If users have to zoom in just to be able read your article text on their smartphone screen, then your site isn&#8217;t mobile-friendly. PageSpeed Insights checks that your site&#8217;s <a href="https://developers.google.com/speed/docs/insights/UseLegibleFontSizes?utm_source=blogspot&amp;utm_campaign=mobile_ux">text is large enough</a> for most users to read comfortably. <br /></li> <li><b> Size tap targets appropriately</b>: Nothing&#8217;s more frustrating than trying to tap a button or link on a phone or tablet touchscreen, and accidentally hitting the wrong one because your finger pad is much bigger than a desktop mouse cursor. Make sure that your mobile site&#8217;s touchscreen <a href="https://developers.google.com/speed/docs/insights/SizeTapTargetsAppropriately?utm_source=blogspot&amp;utm_campaign=mobile_ux">tap targets are large enough</a> to press easily. <br /></li> <li><b> Avoid plugins</b>: Most smartphones don&#8217;t support Flash or other browser plugins, so make sure your mobile site <a href="https://developers.google.com/speed/docs/insights/AvoidPlugins?utm_source=blogspot&amp;utm_campaign=mobile_ux">doesn't rely on plugins</a>.</li> </ul> These rules are described in more detail in <a href="https://developers.google.com/speed/docs/insights/rules?utm_source=blogspot&amp;utm_campaign=mobile_ux">our help pages</a>. When you&#8217;re ready, you can test your pages and the improvements you make using the <a href="https://developers.google.com/speed/pagespeed/insights/?utm_source=blogspot&amp;utm_campaign=mobile_ux">PageSpeed Insights tool</a>. We&#8217;ve also updated PageSpeed Insights to use a mobile friendly design, and we&#8217;ve translated our documents into additional languages.<br /> <br /> As always, if you have any questions or feedback, please post in our <a href="https://groups.google.com/forum/#!forum/pagespeed-insights-discuss">discussion group</a>. <br /> <br /> <span class="byline-author">Posted by Matthew Steele and Doantam Phan, PageSpeed Insights team</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> Webmaster level: all<b id="docs-internal-guid-a08b3fac-13e3-3169-7972-5b8ec934aaa5"><br /> </b><br /> <br /> To help developers and webmasters make their pages mobile-friendly, we recently updated PageSpeed Insights with additional recommendations on mobile usability. <b><br /> </b> <b><br /></b><br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6j9M54hRWzBgC8CHadDhJodYbXPdG14xWvWi6k47-bbYUH3vHTgO2tRovXyu5Xy5yRT5GgamHzLwC760TePkw3M2nKCXOUXZ0pwNSb9Pdb4acghTz-7zaSiePxQlHi2YezEev/s1600/psi-webdeiver-torso-edition.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6j9M54hRWzBgC8CHadDhJodYbXPdG14xWvWi6k47-bbYUH3vHTgO2tRovXyu5Xy5yRT5GgamHzLwC760TePkw3M2nKCXOUXZ0pwNSb9Pdb4acghTz-7zaSiePxQlHi2YezEev/s1600/psi-webdeiver-torso-edition.png" width="362" /></a></div> <br /> <b><br /> </b> Poor usability can diminish the benefits of a fast page load. We know the average mobile page takes <a href="http://analytics.blogspot.com/2013/04/is-web-getting-faster.html">more than 7 seconds to load</a>, and by using the <a href="https://developers.google.com/speed/pagespeed/insights/?utm_source=blogspot&amp;utm_campaign=mobile_ux">PageSpeed Insights tool</a> and following its speed recommendations, you can make your page <a href="http://googlewebmastercentral.blogspot.com/2013/08/making-smartphone-sites-load-fast.html">load much faster</a>. But suppose your fast mobile site loads in just 2 seconds instead of 7 seconds. If mobile users still have to spend another 5 seconds once the page loads to pinch-zoom and scroll the screen before they can start reading the text and interacting with the page, then that site isn&#8217;t really fast to use after all. PageSpeed Insights&#8217; new User Experience rules can help you find and fix these usability issues. <br /> <br /> These new recommendations currently cover the following areas: <br /> <ul> <li><b> Configure the viewport</b>: Without a meta-viewport tag, modern mobile browsers will assume your page is not mobile-friendly, and will fall back to a desktop viewport and possibly apply font-boosting, interfering with your intended page layout. <a href="https://developers.google.com/speed/docs/insights/ConfigureViewport?utm_source=blogspot&amp;utm_campaign=mobile_ux">Configuring the viewport</a> to width=device-width should be your first step in mobilizing your site.<br /><br /> </li> <li><b> Size content to the viewport</b>: Users expect mobile sites to scroll vertically, not horizontally. Once you&#8217;ve configured your viewport, make sure your page content <a href="https://developers.google.com/speed/docs/insights/SizeContentToViewport?utm_source=blogspot&amp;utm_campaign=mobile_ux">fits the width of that viewport</a>, keeping in mind that not all mobile devices are the same width.<br /><br /> </li> <li><b> Use legible font sizes</b>: If users have to zoom in just to be able read your article text on their smartphone screen, then your site isn&#8217;t mobile-friendly. PageSpeed Insights checks that your site&#8217;s <a href="https://developers.google.com/speed/docs/insights/UseLegibleFontSizes?utm_source=blogspot&amp;utm_campaign=mobile_ux">text is large enough</a> for most users to read comfortably. <br /></li> <li><b> Size tap targets appropriately</b>: Nothing&#8217;s more frustrating than trying to tap a button or link on a phone or tablet touchscreen, and accidentally hitting the wrong one because your finger pad is much bigger than a desktop mouse cursor. Make sure that your mobile site&#8217;s touchscreen <a href="https://developers.google.com/speed/docs/insights/SizeTapTargetsAppropriately?utm_source=blogspot&amp;utm_campaign=mobile_ux">tap targets are large enough</a> to press easily. <br /></li> <li><b> Avoid plugins</b>: Most smartphones don&#8217;t support Flash or other browser plugins, so make sure your mobile site <a href="https://developers.google.com/speed/docs/insights/AvoidPlugins?utm_source=blogspot&amp;utm_campaign=mobile_ux">doesn't rely on plugins</a>.</li> </ul> These rules are described in more detail in <a href="https://developers.google.com/speed/docs/insights/rules?utm_source=blogspot&amp;utm_campaign=mobile_ux">our help pages</a>. When you&#8217;re ready, you can test your pages and the improvements you make using the <a href="https://developers.google.com/speed/pagespeed/insights/?utm_source=blogspot&amp;utm_campaign=mobile_ux">PageSpeed Insights tool</a>. We&#8217;ve also updated PageSpeed Insights to use a mobile friendly design, and we&#8217;ve translated our documents into additional languages.<br /> <br /> As always, if you have any questions or feedback, please post in our <a href="https://groups.google.com/forum/#!forum/pagespeed-insights-discuss">discussion group</a>. <br /> <br /> <span class="byline-author">Posted by Matthew Steele and Doantam Phan, PageSpeed Insights team</span> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Making your site more mobile-friendly with PageSpeed Insights&url=https://webmasters.googleblog.com/2014/05/making-your-site-more-mobile-friendly.html?hl=en_US&via=googlewmc'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://webmasters.googleblog.com/2014/05/making-your-site-more-mobile-friendly.html?hl=en_US'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://webmasters.googleblog.com/2014/05/making-your-site-more-mobile-friendly.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://webmasters.googleblog.com/search/label/advanced?hl=en_US' rel='tag'> advanced </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/beginner?hl=en_US' rel='tag'> beginner </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/intermediate?hl=en_US' rel='tag'> intermediate </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/mobile?hl=en_US' rel='tag'> mobile </a> , <a class='label' href='https://webmasters.googleblog.com/search/label/performance?hl=en_US' rel='tag'> performance </a> </span> </div> </div> </div> <div class='post' data-id='6345906976861641173' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://webmasters.googleblog.com/2014/05/creating-right-homepage-for-your.html?hl=en_US' itemprop='url' title='Creating the Right Homepage for your International Users'> Creating the Right Homepage for your International Users </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, May 12, 2014 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="text-align: left;" trbidi="on"> <br /> If you are doing business in more than one country or targeting different languages, we recommend having separate sites or sections with specific content on each URLs targeted for individual countries or languages. For instance one page for US and english-speaking visitors, and a different page for France and french-speaking users. While we have information on handling <a href="https://support.google.com/webmasters/answer/182192">multi-regional and multilingual sites</a>, the homepage can be a bit special. This post will help you create the right homepage on your website to serve the appropriate content to users depending on their language and location.<br /> <br /> There are three ways to configure your homepage / landing page when your users access it:<br /> <div> <div> <ul style="text-align: left;"> <li>Show everyone the same content.</li> <li>Let users choose.</li> <li>Serve content depending on users&#8217; localization and language.</li> </ul> </div> </div> <div> <div> Let&#8217;s have a look at each in detail.</div> <h2 style="text-align: left;"> <span style="font-size: large;"> Show users worldwide the same content</span><span style="font-size: x-large;">&nbsp;</span></h2> <div> In this scenario, you decide to serve specific content for one given country and language on your homepage / generic URL (http://www.example.com). This content will be available to anyone who accesses that URL directly in their browser or those who search for that URL specifically. As mentioned above, all country &amp; language versions should also be accessible on their own unique URLs.<br /> <br /></div> </div> <div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5v9Ei-mQnzuHmuGX854pVEAD_iGwqPUORLle4cU-Ouljb5OnFuXVHdLir1bmeJNUjaq25lBkwx6Th4AyV-7VP7Qu7ARZK23U7XVJOeBEJDSkN1Z1J4G822ONhueDnkxBHInP4/s1600/gummy-bears-screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5v9Ei-mQnzuHmuGX854pVEAD_iGwqPUORLle4cU-Ouljb5OnFuXVHdLir1bmeJNUjaq25lBkwx6Th4AyV-7VP7Qu7ARZK23U7XVJOeBEJDSkN1Z1J4G822ONhueDnkxBHInP4/s1600/gummy-bears-screenshot.png" width="320" /></a></div> <br /></div> <div> <div> <i>Note:</i> You can show a banner on your page to suggest a more appropriate version to users from other locations or with different language settings.</div> <h2 style="text-align: left;"> <span style="font-size: large;"> Let users choose which local version and which language they want&nbsp;</span></h2> <div> In this configuration, you decide to serve a country selector page on your homepage / generic URL and to let users choose which content they want to see depending on country and language. All users who type in that URL can access the same page.</div> </div> <div> <br /></div> <div> <div> If you implement this scenario on your international site, remember to use the <a href="https://support.google.com/webmasters/answer/189077">x-default rel-alternate-hreflang annotation</a> for the country selector page, which was specifically created for these kinds of pages. The x-default value helps us recognize pages that are not specific to one language or region.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1cu4vCAmkxWTIn2VJsnZJPPYSw-KUZz7b0KiVeVhmI5J1r-vl5RVrDgFriJ8IDSu4nkdPOUrnom_8KX_CEXA7ZQH9ayy6LUsdqbipY0SjkR9TXK2ZCKMpBEFVlfH2gaToqoDB/s1600/country-selector-screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1cu4vCAmkxWTIn2VJsnZJPPYSw-KUZz7b0KiVeVhmI5J1r-vl5RVrDgFriJ8IDSu4nkdPOUrnom_8KX_CEXA7ZQH9ayy6LUsdqbipY0SjkR9TXK2ZCKMpBEFVlfH2gaToqoDB/s1600/country-selector-screenshot.png" width="320" /></a></div> </div> </div> <div> <h2 style="text-align: left;"> <span style="font-size: large;"> Automatically redirect users or dynamically serve the appropriate HTML content depending on users&#8217; location and language settings</span></h2> <div> A third scenario would be to automatically serve the appropriate HTML content to your users depending on their location and language settings. You will either do that by using server-side 302 redirects or by dynamically serving the right HTML content.</div> <div> <br /></div> <div> Remember to use x-default rel-alternate-hreflang annotation on the homepage / generic page even if the latter is a redirect page that is not accessible directly for users.</div> <div> <br /></div> <div> <i>Note:</i> Think about redirecting users for whom you do not have a specific version. For instance, French-speaking users on a website that has English, Spanish and Chinese versions. Show them the content that you consider the most appropriate.</div> </div> <div> <br /></div> <div> <div> Whatever configuration you decide to go with, you should make sure all the pages &#8211; including country and language selector pages:</div> <div> <ul style="text-align: left;"> <li>Have <a href="https://support.google.com/webmasters/answer/189077">rel-alternate-hreflang annotations</a>.</li> <li>Are accessible for Googlebot's crawling and indexing: do not block the crawling or indexing of your localized pages.</li> <li>Always allow users to switch local version or language: you can do that using a drop down menu for instance.</li> </ul> <div> <i>Reminder:</i> As mentioned in the beginning, remember that you must have separate URLs for each country and language version.&nbsp;</div> </div> </div> <div> <h2 style="text-align: left;"> <span style="font-size: large;"> About rel-alternate-hreflang annotations</span></h2> <div> Remember to annotate all your pages - whatever method you choose. This will greatly help search engines to show the right results to your users.</div> <div> <br /></div> <div> Country selector pages and redirecting or dynamically serving homepages should all use the <a href="https://support.google.com/webmasters/answer/189077">x-default hreflang</a>, which was specifically designed for auto-redirecting homepages and country selectors.&nbsp;</div> <div> <br /></div> <div> Finally, here are a few useful reminders about rel-alternate-hreflang annotations in general:</div> </div> <div> <div> <ul style="text-align: left;"> <li>Your annotations must be confirmed from the other pages. If page A links to page B, page B must link back to page A, otherwise, your annotations may not be interpreted correctly.</li> <li>Your annotations should be self-referential. Page A should use rel-alternate-hreflang annotation linking to itself.</li> <li>You can specify the rel-alternate-hreflang annotations in the HTTP header, in the head section of the HTML, or in a sitemap file. We strongly recommend that you choose only one way to implement the annotations, in order to avoid inconsistent signals and errors.</li> <li>The value of the hreflang attribute must be in <a href="http://en.wikipedia.org/wiki/List_of_ISO_639-1_codes">ISO 639-1</a> format for the language, and in <a href="http://en.wikipedia.org/wiki/ISO_3166-1_alpha-2">ISO 3166-1 Alpha 2</a> format for the region. Specifying only the region is not supported. If you wish to configure your site only for a country, use the geotargeting feature in <a href="https://support.google.com/webmasters/answer/62399">Webmaster Tools</a>.&nbsp;</li> </ul> </div> </div> <div> Following these recommendations will help us better understand your localized content and serve more relevant results to your users in our search results. As always, if you have any questions or feedback, please tell us in the <a href="http://productforums.google.com/forum/#!categories/webmasters/internationalization">internationalization Webmaster Help Forum</a>.</div> <div> <br /></div> <div> <span class="byline-author">Posted by <a href="https://plus.google.com/+ZinebAitBahajji/?rel=author">Zineb Ait Bahajji</a> and <a href="https://plus.google.com/+GaryIllyes/?rel=author">Gary Illyes</a>, Webmaster Trends Analysts.</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </script> <noscript> <div dir="ltr" style="text-align: left;" trbidi="on"> <br /> If you are doing business in more than one country or targeting different languages, we recommend having separate sites or sections with specific content on each URLs targeted for individual countries or languages. For instance one page for US and english-speaking visitors, and a different page for France and french-speaking users. While we have information on handling <a href="https://support.google.com/webmasters/answer/182192">multi-regional and multilingual sites</a>, the homepage can be a bit special. This post will help you create the right homepage on your website to serve the appropriate content to users depending on their language and location.<br /> <br /> There are three ways to configure your homepage / landing page when your users access it:<br /> <div> <div> <ul style="text-align: left;"> <li>Show everyone the same content.</li> <li>Let users choose.</li> <li>Serve content depending on users&#8217; localization and language.</li> </ul> </div> </div> <div> <div> Let&#8217;s have a look at each in detail.</div> <h2 style="text-align: left;"> <span style="font-size: large;"> Show users worldwide the same content</span><span style="font-size: x-large;">&nbsp;</span></h2> <div> In this scenario, you decide to serve specific content for one given country and language on your homepage / generic URL (http://www.example.com). This content will be available to anyone who accesses that URL directly in their browser or those who search for that URL specifically. As mentioned above, all country &amp; language versions should also be accessible on their own unique URLs.<br /> <br /></div> </div> <div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5v9Ei-mQnzuHmuGX854pVEAD_iGwqPUORLle4cU-Ouljb5OnFuXVHdLir1bmeJNUjaq25lBkwx6Th4AyV-7VP7Qu7ARZK23U7XVJOeBEJDSkN1Z1J4G822ONhueDnkxBHInP4/s1600/gummy-bears-screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5v9Ei-mQnzuHmuGX854pVEAD_iGwqPUORLle4cU-Ouljb5OnFuXVHdLir1bmeJNUjaq25lBkwx6Th4AyV-7VP7Qu7ARZK23U7XVJOeBEJDSkN1Z1J4G822ONhueDnkxBHInP4/s1600/gummy-bears-screenshot.png" width="320" /></a></div> <br /></div> <div> <div> <i>Note:</i> You can show a banner on your page to suggest a more appropriate version to users from other locations or with different language settings.</div> <h2 style="text-align: left;"> <span style="font-size: large;"> Let users choose which local version and which language they want&nbsp;</span></h2> <div> In this configuration, you decide to serve a country selector page on your homepage / generic URL and to let users choose which content they want to see depending on country and language. All users who type in that URL can access the same page.</div> </div> <div> <br /></div> <div> <div> If you implement this scenario on your international site, remember to use the <a href="https://support.google.com/webmasters/answer/189077">x-default rel-alternate-hreflang annotation</a> for the country selector page, which was specifically created for these kinds of pages. The x-default value helps us recognize pages that are not specific to one language or region.<br /> <br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1cu4vCAmkxWTIn2VJsnZJPPYSw-KUZz7b0KiVeVhmI5J1r-vl5RVrDgFriJ8IDSu4nkdPOUrnom_8KX_CEXA7ZQH9ayy6LUsdqbipY0SjkR9TXK2ZCKMpBEFVlfH2gaToqoDB/s1600/country-selector-screenshot.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1cu4vCAmkxWTIn2VJsnZJPPYSw-KUZz7b0KiVeVhmI5J1r-vl5RVrDgFriJ8IDSu4nkdPOUrnom_8KX_CEXA7ZQH9ayy6LUsdqbipY0SjkR9TXK2ZCKMpBEFVlfH2gaToqoDB/s1600/country-selector-screenshot.png" width="320" /></a></div> </div> </div> <div> <h2 style="text-align: left;"> <span style="font-size: large;"> Automatically redirect users or dynamically serve the appropriate HTML content depending on users&#8217; location and language settings</span></h2> <div> A third scenario would be to automatically serve the appropriate HTML content to your users depending on their location and language settings. You will either do that by using server-side 302 redirects or by dynamically serving the right HTML content.</div> <div> <br /></div> <div> Remember to use x-default rel-alternate-hreflang annotation on the homepage / generic page even if the latter is a redirect page that is not accessible directly for users.</div> <div> <br /></div> <div> <i>Note:</i> Think about redirecting users for whom you do not have a specific version. For instance, French-speaking users on a website that has English, Spanish and Chinese versions. Show them the content that you consider the most appropriate.</div> </div> <div> <br /></div> <div> <div> Whatever configuration you decide to go with, you should make sure all the pages &#8211; including country and language selector pages:</div> <div> <ul style="text-align: left;"> <li>Have <a href="https://support.google.com/webmasters/answer/189077">rel-alternate-hreflang annotations</a>.</li> <li>Are accessible for Googlebot's crawling and indexing: do not block the crawling or indexing of your localized pages.</li> <li>Always allow users to switch local version or language: you can do that using a drop down menu for instance.</li> </ul> <div> <i>Reminder:</i> As mentioned in the beginning, remember that you must have separate URLs for each country and language version.&nbsp;</div> </div> </div> <div> <h2 style="text-align: left;"> <span style="font-size: large;"> About rel-alternate-hreflang annotations</span></h2> <div> Remember to annotate all your pages - whatever method you choose. This will greatly help search engines to show the right results to your users.</div> <div> <br /></div> <div> Country selector pages and redirecting or dynamically serving homepages should all use the <a href="https://support.google.com/webmasters/answer/189077">x-default hreflang</a>, which was specifically designed for auto-redirecting homepages and country selectors.&nbsp;</div> <div> <br /></div> <div> Finally, here are a few useful reminders about rel-alternate-hreflang annotations in general:</div> </div> <div> <div> <ul style="text-align: left;"> <li>Your annotations must be confirmed from the other pages. If page A links to page B, page B must link back to page A, otherwise, your annotations may not be interpreted correctly.</li> <li>Your annotations should be self-referential. Page A should use rel-alternate-hreflang annotation linking to itself.</li> <li>You can specify the rel-alternate-hreflang annotations in the HTTP header, in the head section of the HTML, or in a sitemap file. We strongly recommend that you choose only one way to implement the annotations, in order to avoid inconsistent signals and errors.</li> <li>The value of the hreflang attribute must be in <a href="http://en.wikipedia.org/wiki/List_of_ISO_639-1_codes">ISO 639-1</a> format for the language, and in <a href="http://en.wikipedia.org/wiki/ISO_3166-1_alpha-2">ISO 3166-1 Alpha 2</a> format for the region. Specifying only the region is not supported. If you wish to configure your site only for a country, use the geotargeting feature in <a href="https://support.google.com/webmasters/answer/62399">Webmaster Tools</a>.&nbsp;</li> </ul> </div> </div> <div> Following these recommendations will help us better understand your localized content and serve more relevant results to your users in our search results. As always, if you have any questions or feedback, please tell us in the <a href="http://productforums.google.com/forum/#!categories/webmasters/internationalization">internationalization Webmaster Help Forum</a>.</div> <div> <br /></div> <div> <span class="byline-author">Posted by <a href="https://plus.google.com/+ZinebAitBahajji/?rel=author">Zineb Ait Bahajji</a> and <a href="https://plus.google.com/+GaryIllyes/?rel=author">Gary Illyes</a>, Webmaster Trends Analysts.</span></div> </div> <span itemprop='author' itemscope='itemscope' itemtype='http://schema.org/Person'> <meta content='https://plus.google.com/116899029375914044550' itemprop='url'/> </span> </noscript> </div> </div> <div class='share'> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Official Google Webmaster Central Blog:Creating the Right Homepage for your International Users&url=https://webmasters.googleblog.com/2014/05/creating-right-homepage-for-your.html?hl=en_US&via=googlewmc'> 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dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/recipes?hl=en_US'> recipes </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/rendering?hl=en_US'> rendering </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/Responsive%20Web%20Design?hl=en_US'> Responsive Web Design </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/rich%20cards?hl=en_US'> rich cards </a> <span dir='ltr'> 7 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/rich%20results?hl=en_US'> rich results </a> <span dir='ltr'> 10 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20console?hl=en_US'> search console </a> <span dir='ltr'> 35 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20for%20beginners?hl=en_US'> search for beginners </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20queries?hl=en_US'> search queries </a> <span dir='ltr'> 7 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/search%20results?hl=en_US'> search results </a> <span dir='ltr'> 140 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/security?hl=en_US'> security </a> <span dir='ltr'> 12 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/seo?hl=en_US'> seo </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/sitemaps?hl=en_US'> sitemaps </a> <span dir='ltr'> 46 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/speed?hl=en_US'> speed </a> <span dir='ltr'> 6 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/structured%20data?hl=en_US'> structured data </a> <span dir='ltr'> 33 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/summit?hl=en_US'> summit </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/TLDs?hl=en_US'> TLDs </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/url%20removals?hl=en_US'> url removals </a> <span dir='ltr'> 1 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/UX?hl=en_US'> UX </a> <span dir='ltr'> 3 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/verification?hl=en_US'> verification </a> <span dir='ltr'> 8 </span> </li> <li> <a dir='ltr' href='https://webmasters.googleblog.com/search/label/video?hl=en_US'> video </a> <span dir='ltr'> 6 </span> </li> <li> <a dir='ltr' 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href='https://webmasters.googleblog.com/2019/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2019/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/?hl=en_US'> 2018 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2018/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/?hl=en_US'> 2017 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2017/06/?hl=en_US'> Jun 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class='post-count-link' href='https://webmasters.googleblog.com/2017/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/?hl=en_US'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/11/?hl=en_US'> Nov 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class='post-count-link' href='https://webmasters.googleblog.com/2016/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2016/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/?hl=en_US'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2015/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'> &#58823; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/?hl=en_US'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2014/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/?hl=en_US'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2013/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/?hl=en_US'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/10/?hl=en_US'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/09/?hl=en_US'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/08/?hl=en_US'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/07/?hl=en_US'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/06/?hl=en_US'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/05/?hl=en_US'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/04/?hl=en_US'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/03/?hl=en_US'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/02/?hl=en_US'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2012/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/?hl=en_US'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/11/?hl=en_US'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2011/10/?hl=en_US'> Oct </a> 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href='https://webmasters.googleblog.com/2010/01/?hl=en_US'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'> &#58821; </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'> &#58821; </i> &#160; </span> </a> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/?hl=en_US'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/12/?hl=en_US'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://webmasters.googleblog.com/2009/11/?hl=en_US'> Nov </a> </div> <div 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