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Follower Ads | Marketing Solutions Help
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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Ftopic%2Fa139050" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="topic-page" data-test-selector="topic-page-container"> <div class="page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="page-heading__title t-black t-24 t-bold" data-test-selector="heading-title"> Tagged in “Follower Ads” </h2> <span class="t-14 t-black--light" data-test-selector="article-count">6 articles</span> </div> </div> <div class="page-width-content topic-page__content"> <section class="body-content"> <ul class="topic-page__list"> <li> <article class="article-preview" aria-labelledby="article-preview-title" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425230" class="article-preview__link t-16" data-test-selector="article-preview-link"> Edit follower, jobs, or spotlight ads for Dynamic Ads </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Follower Ads, Edit and Manage Ads, Job Ads, and Spotlight Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can edit creatives for the following ad formats: To edit a follower, jobs, or spotlight ad: Follower ads Jobs ads Spotlight ads Go to your ad account in Campaign Manager. Click Advertise on the left menu. Select the correct campaign group and… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-1" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-1" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420273" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create follower ads in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Create Ads and Follower Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> With follower ads, you can promote your LinkedIn Page to increase your followers. Each member only sees their personalized information, not other members. Members can also opt out of allowing their profile information to be used to personalize… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-2" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-2" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420350" class="article-preview__link t-16" data-test-selector="article-preview-link"> Dynamic Ads Follower format advertising specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Follower Ads and Advertising Specifications </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Follower ads are a Dynamic Ad format tailored to LinkedIn members. The ads encourage members to follow your LinkedIn or Showcase Page on desktop. They are personalized with the member’s profile photo next to your company’s logo, plus their first… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-3" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-3" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a423314" class="article-preview__link t-16" data-test-selector="article-preview-link"> Follower ads </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Follower Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Follower ads encourage members to follow your LinkedIn or Showcase Page on desktop. These ads are tailored to each member as they feature their first name and your company name in the ad copy. It might also display the member's connections that are… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-4" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-4" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a424137" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create LinkedIn ads with macros </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads, Create Ads, Follower Ads, Job Ads, and Spotlight Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> LinkedIn macros allow you to generate personalized ad content for each recipient. When you use macros like %FIRSTNAME% or %LASTNAME% during ad creation, the member’s personalized information appears in the ad copy when the campaign is live. … </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-5" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-5" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a421292" class="article-preview__link t-16" data-test-selector="article-preview-link"> Dynamic Ads – Overview </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Follower Ads, Job Ads, and Spotlight Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Dynamic ads are personalized ads tailored to each member based on their own LinkedIn profile data, such as profile photo, company name, or job title. 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