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Twitter for Business | Twitter tips, tools, and best practices

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data-search-page="https://business.twitter.com/en/search.html" data-search-query-key="q" data-search-query-type="?" data-scribe-element="CDVQ" data-scribe-section="u01b-navigation" data-cta-enabled="true" data-cta-text="Contact us" data-cta-link="/en/form/contact-us.html"> </div> </div> </div> </div> </div> </div> <main class="twtr-color-bg--white-neutral" id="twtr-main"> <div class="btc02-masthead-video"> <div class="btc02"> <div class="btc02__item"> <div class="btc02__wrapper"> <video class="btc02__video" autoplay loop muted playsinline poster="https://web.archive.org/web/20200524203749im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/homepage/Testimonial_Background.jpg"> <source class="btc02__video--source" data-src="/content/dam/business-twitter/homepage/btc-bg.mp4" data-src-fallback="/content/dam/business-twitter/homepage/btc-bg-fallback.mp4" type="video/mp4"/> </video> <div class="btc02__headline"> <h1 class="btc02__knockout-text twtr-col-12">Connect with <br/> what's happening</h1> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__nested--top twtr-padding__section--bottom twtr-color-bg--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="NQNU"> <h5 style="text-align: center;">Reach valuable audiences and conversations on Twitter</h5> </div> </div> <div class="ct09-justify-content twtr-component--last twtr-component"> <div class="ct09 twtr-padding__nested--bottom"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-center is-aligned-center " style="height:auto;"> <div class="b03-button twtr-component--last twtr-component twtr-component--first"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-jumbo twtr-btn-color--primary-blue twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20200524203749/https://ads.twitter.com/?ref=en-btc-homepage" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="1EY7" data-twtr-scribe-component="create-an-ad"> <!--/* Button text --> Create an ad </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__nested--top twtr-padding__nested--bottom twtr-color-bg--white has-no-gutter has-no-padding "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="ct01-columns twtr-component--last twtr-component twtr-component--first"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom twtr-color-bg--white has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="JBPL"> <h4 style="text-align: center;">Introducing Business Insights</h4> <p style="text-align: center;">Personalized tips to guide your business to success on Twitter</p> </div> </div> <div class="ct09-justify-content twtr-component--last twtr-component"> <div class="ct09 twtr-padding__nested--bottom"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-center is-aligned-center " style="height:auto;"> <div class="b03-button twtr-component--last twtr-component twtr-component--first"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="true" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-jumbo twtr-btn-color--primary-white has-opacity-hover twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20200524203749/https://business.twitter.com/en/business-insights.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="2J9Q" data-twtr-scribe-component="access-your-insights"> <!--/* Button text --> Access your insights </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20200524203749im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/insights/insights-mastheads/Insights_bgr.png" media="(max-width: 768px)"/> <source srcset="https://web.archive.org/web/20200524203749im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/insights/insights-mastheads/Insights_bgr.png" media="(max-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/insights/insights-mastheads/Insights_bgr.png" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__paragraph--bottom twtr-color-bg--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="EFPY"> <h3>The power of Twitter</h3> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="5JU1"> <p>The power of the platform comes straight from our audience — the brave, the bold, the game-changers, and the superfans. They’re leaned in, leading the way, and driving the conversation. And this is exactly what makes Twitter so powerful, impactful, and unique as an advertising platform — because it connects you with them. </p> <p> </p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__nested--top twtr-padding__paragraph--bottom twtr-color-bg--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--dark-gray-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="JZTF"> <h2><span style="font-weight: 700;word-spacing: normal;">#1</span></h2> <p>Twitter is the #1 platform for discovery<sup>1</sup></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--dark-gray-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="KVZ7"> <h2>79%<br/> </h2> <p>of people on Twitter like to discover what's new<sup>2</sup></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__nested--bottom twtr-color-bg--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--dark-gray-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="AZF2"> <h2>53%</h2> <p>of people on Twitter are more likely to be the first to buy new products<sup>2</sup></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--dark-gray-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="BVKU"> <h2><sup></sup>26%<br/> </h2> <p>People spend 26% more time viewing ads on Twitter than on other leading platforms<sup>3</sup></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__section--bottom twtr-color-bg--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-9 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--small " style=" --headline-color: var(--dark-gray-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="1RL9"> <p><sup>1</sup> Source: Twitter internal data<br/> <sup style="">2</sup> Source: Kantar, “News Discovery &amp; Influence on Twitter”, Global, 2017<br/> <sup style="">3</sup><span style=""> Source: OMG + Twitter, Receptivity with Neuro-Insight, October 2018; US, BR, JP</span></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-3 "> <div class="ct01__wrapper "> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-color-bg--extra-extra-light-gray-neutral "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="322V"> <h3 style="text-align: center;"><b style="">Solutions to fit your goals</b></h3> </div> </div> <div class="ct01-columns twtr-component--last twtr-component"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-color-bg--extra-extra-light-gray-neutral has-no-gutter has-no-padding "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component-space--md twtr-component twtr-component--first"> <div class="b04 "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20200524203749im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/insights/icons/Ads.png.twimg.768.png" media="(max-width: 767px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width: 240px" data-src="/content/dam/business-twitter/insights/icons/Ads.png.twimg.1920.png" data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload"/> </picture> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="A9GV"> <h6 style="text-align: center;">Twitter Ads</h6> <p style="text-align: center;">Mix and match creative ad formats, goals, audiences, and budgets to build your campaign.</p> <p style="text-align: center;"><a href="https://web.archive.org/web/20200524203749/https://business.twitter.com/en/solutions/twitter-ads.html" target="_self"><b>Get started</b></a></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component-space--md twtr-component twtr-component--first"> <div class="b04 "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20200524203749im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/insights/icons/Promote_Mode.png.twimg.768.png" media="(max-width: 767px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width: 198px" data-src="/content/dam/business-twitter/insights/icons/Promote_Mode.png.twimg.1920.png" data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload"/> </picture> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="0N2A"> <h6 style="text-align: center;"><b>Twitter Ads for agencies</b></h6> <p style="text-align: center;">With dedicated support and proprietary resources, Twitter Ads for agencies helps agencies get the best results for their clients.</p> <p style="text-align: center;"><a href="/web/20200524203749/https://business.twitter.com/en/solutions/agency.html"><b>Learn more</b></a></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component-space--md twtr-component twtr-component--first"> <div class="b04 "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20200524203749im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/insights/icons/Targeting.png.twimg.768.png" media="(max-width: 767px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width: 240px" data-src="/content/dam/business-twitter/insights/icons/Targeting.png.twimg.1920.png" data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload"/> </picture> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="8LRV"> <h6 style="text-align: center;"><b>Interest-based targeting</b></h6> <p style="text-align: center;">Find your dedicated niche audience through our advanced and highly-specific targeting tools.</p> <p style="text-align: center;"><a href="/web/20200524203749/https://business.twitter.com/en/targeting.html" target="_self"><b>See how</b></a></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__nested--bottom twtr-color-bg--blue-dark "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="ct01-columns twtr-component--last twtr-component twtr-component--first"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__paragraph--bottom twtr-color-bg--white has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="GYAW"> <p><b>Character Count podcast</b></p> <h4>Hear how @MontereyAq brings the ocean online</h4> </div> </div> <div class="b03-button twtr-component--last twtr-component"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="false" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-jumbo twtr-btn-color--primary-white has-opacity-hover twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20200524203749/https://business.twitter.com/en/resources/character-count-podcast-1.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="VUS7" data-twtr-scribe-component="listen-now"> <!--/* Button text --> Listen now </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b04 "> <div class="b04__image b04__image--sm"> <picture> <source srcset="https://web.archive.org/web/20200524203749im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/insights/successstory_monterey_2x.png.twimg.768.png" media="(max-width: 767px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/insights/successstory_monterey_2x.png.twimg.1920.png" data-object-fit="cover" class="b04__img b04__img-cover b04__img--sm is-aligned-left lazyload"/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__nested--bottom twtr-color-bg--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="FI00"> <h3 style="text-align: center;"><b>Get better at Twitter</b></h3> </div> </div> <div class="ct01-columns twtr-component--last twtr-component"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__section--bottom twtr-color-bg--white has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="b11-card twtr-component-space--sm twtr-component--last twtr-component twtr-component--first"> <div> <div> <a class="t03__card-link twtr-scribe-clicks" href="https://web.archive.org/web/20200524203749/https://business.twitter.com/en/resources/crisis-communication-for-brands.html" data-twtr-scribe-section="t03-card" data-twtr-scribe-element="QAHT" data-twtr-scribe-component="learn-more"> <div class="t03 twtr-card--height-lg"> <div class="t03__background twtr-color-bg--extra-extra-light-gray-neutral has-hover has-dropshadow has-rounded-corners"></div> <div class="t03__item has-image"> <div 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3.737 4.568-.392.106-.803.162-1.227.162-.3 0-.593-.028-.877-.082.593 1.85 2.313 3.198 4.352 3.234-1.595 1.25-3.604 1.995-5.786 1.995-.376 0-.747-.022-1.112-.065 2.062 1.323 4.51 2.093 7.14 2.093 8.57 0 13.255-7.098 13.255-13.254 0-.2-.005-.402-.014-.602.91-.658 1.7-1.477 2.323-2.41z"/> </svg> <!--/* Button text --> Follow </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom twtr-color-bg--yellow-dark has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="ct01-columns twtr-component--last twtr-component twtr-component--first"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom twtr-color-bg--white has-no-gutter "> <div class="ct01__content 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