Twitter for Business | Twitter tips, tools, and best practices

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<main class="twtr-color-bg--white-neutral" id="twtr-main"> <div class="btc02-masthead-video"> <div class="btc02"> <div class="btc02__item"> <div class="btc02__wrapper"> <video class="btc02__video" autoplay loop muted playsinline poster="https://web.archive.org/web/20200607232445im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/homepage/Testimonial_Background.jpg"> <source class="btc02__video--source" data-src="/content/dam/business-twitter/homepage/btc-bg.mp4" data-src-fallback="/content/dam/business-twitter/homepage/btc-bg-fallback.mp4" type="video/mp4"/> </video> <div class="btc02__headline"> <h1 class="btc02__knockout-text twtr-col-12">Connect with <br/> what's happening</h1> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__nested--top twtr-padding__section--bottom twtr-color-bg--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div 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class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--white-neutral); --paragraph-color: var(--white-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="JBPL"> <h4 style="text-align: center;">Introducing Business Insights</h4> <p style="text-align: center;">Personalized tips to guide your business to success on Twitter</p> </div> </div> <div class="ct09-justify-content twtr-component--last twtr-component"> <div class="ct09 twtr-padding__nested--bottom"> <div class="ct09__item"> <div class="ct09__wrapper is-direction--row is-justified-center is-aligned-center " style="height:auto;"> <div class="b03-button twtr-component--last twtr-component twtr-component--first"> <div class="b03 twtr-component-space--sm " data-redirect-to-login="true" style="width:auto;"> <a class="b03__button twtr-btn twtr-btn--primary twtr-btn--size-jumbo twtr-btn-color--primary-white has-opacity-hover twtr-btn__icon--noicon twtr-scribe-clicks" href="https://web.archive.org/web/20200607232445/https://business.twitter.com/en/business-insights.html" target="_self" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="2J9Q" data-twtr-scribe-component="access-your-insights">  Access your insights </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01__background"> <picture> <source srcset="https://web.archive.org/web/20200607232445im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/insights/insights-mastheads/Insights_bgr.png" media="(max-width: 768px)"/> <source srcset="https://web.archive.org/web/20200607232445im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/insights/insights-mastheads/Insights_bgr.png" media="(max-width: 1920px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/insights/insights-mastheads/Insights_bgr.png" alt data-object-fit="cover" class="ct01__background-img lazyload"/> </picture> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__paragraph--bottom twtr-color-bg--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="EFPY"> <h3>The power of Twitter</h3> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="5JU1"> <p>The power of the platform comes straight from our audience — the brave, the bold, the game-changers, and the superfans. They’re leaned in, leading the way, and driving the conversation. And this is exactly what makes Twitter so powerful, impactful, and unique as an advertising platform — because it connects you with them. </p> <p> </p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__nested--top twtr-padding__paragraph--bottom twtr-color-bg--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--dark-gray-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="JZTF"> <h2><span style="font-weight: 700;word-spacing: normal;">#1</span></h2> <p>Twitter is the #1 platform for discovery<sup>1</sup></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--dark-gray-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="KVZ7"> <h2>79%<br/> </h2> <p>of people on Twitter like to discover what's new<sup>2</sup></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__paragraph--top twtr-padding__nested--bottom twtr-color-bg--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--dark-gray-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="AZF2"> <h2>53%</h2> <p>of people on Twitter are more likely to be the first to buy new products<sup>2</sup></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-6 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--xlarge " style=" --headline-color: var(--dark-gray-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="BVKU"> <h2><sup></sup>26%<br/> </h2> <p>People spend 26% more time viewing ads on Twitter than on other leading platforms<sup>3</sup></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__section--bottom twtr-color-bg--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-9 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--small " style=" --headline-color: var(--dark-gray-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="1RL9"> <p><sup>1</sup> Source: Twitter internal data<br/> <sup style="">2</sup> Source: Kantar, “News Discovery & Influence on Twitter”, Global, 2017<br/> <sup style="">3</sup><span style=""> Source: OMG + Twitter, Receptivity with Neuro-Insight, October 2018; US, BR, JP</span></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-3 "> <div class="ct01__wrapper "> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-color-bg--extra-extra-light-gray-neutral "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="322V"> <h3 style="text-align: center;"><b style="">Solutions to fit your goals</b></h3> </div> </div> <div class="ct01-columns twtr-component--last twtr-component"> <div class="ct01 twtr-padding__section--top twtr-padding__section--bottom twtr-color-bg--extra-extra-light-gray-neutral has-no-gutter has-no-padding "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component-space--md twtr-component twtr-component--first"> <div class="b04 "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20200607232445im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/insights/icons/Ads.png.twimg.768.png" media="(max-width: 767px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width: 240px" data-src="/content/dam/business-twitter/insights/icons/Ads.png.twimg.1920.png" data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload"/> </picture> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="A9GV"> <h6 style="text-align: center;">Twitter Ads</h6> <p style="text-align: center;">Mix and match creative ad formats, goals, audiences, and budgets to build your campaign.</p> <p style="text-align: center;"><a href="/web/20200607232445/https://business.twitter.com/en/solutions/twitter-ads.html" target="_self"><b>Get started</b></a></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component-space--md twtr-component twtr-component--first"> <div class="b04 "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20200607232445im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/insights/icons/Promote_Mode.png.twimg.768.png" media="(max-width: 767px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width: 198px" data-src="/content/dam/business-twitter/insights/icons/Promote_Mode.png.twimg.1920.png" data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload"/> </picture> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="0N2A"> <h6 style="text-align: center;"><b>Twitter Ads for agencies</b></h6> <p style="text-align: center;">With dedicated support and proprietary resources, Twitter Ads for agencies helps agencies get the best results for their clients.</p> <p style="text-align: center;"><a href="/web/20200607232445/https://business.twitter.com/en/solutions/agency.html"><b>Learn more</b></a></p> </div> </div> </div> </div> <div class="ct01__column twtr-col-md-4 "> <div class="ct01__wrapper "> <div class="b04-image twtr-component-space--md twtr-component twtr-component--first"> <div class="b04 "> <div class="b04__image b04__image--fixed"> <picture> <source srcset="https://web.archive.org/web/20200607232445im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/insights/icons/Targeting.png.twimg.768.png" media="(max-width: 767px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="width: 240px" data-src="/content/dam/business-twitter/insights/icons/Targeting.png.twimg.1920.png" data-object-fit="cover" class="b04__img b04__img-cover b04__img--fixed is-aligned-center lazyload"/> </picture> </div> </div> </div> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component--last twtr-component"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--black-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="8LRV"> <h6 style="text-align: center;"><b>Interest-based targeting</b></h6> <p style="text-align: center;">Find your dedicated niche audience through our advanced and highly-specific targeting tools.</p> <p style="text-align: center;"><a href="/web/20200607232445/https://business.twitter.com/en/targeting.html" target="_self"><b>See how</b></a></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__nested--bottom twtr-color-bg--blue-dark "> <div class="ct01__content twtr-container "> <div 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767px)"/> <img src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-src="/content/dam/business-twitter/insights/successstory_monterey_2x.png.twimg.1920.png" data-object-fit="cover" class="b04__img b04__img-cover b04__img--sm is-aligned-left lazyload"/> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__section--top twtr-padding__nested--bottom twtr-color-bg--white "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte twtr-component-space--md twtr-component twtr-component--first"> <div class="b02__rich-text twtr-scribe-clicks-within b02__type--large " style=" --headline-color: var(--black-neutral); --paragraph-color: var(--dark-gray-neutral);" data-twtr-scribe-section="c02-rich-text-editor" data-twtr-scribe-element="FI00"> <h3 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Twitter Ads with tips for every format</div> </div> </div> <div class="t03__cta"> <span class="t03__cta-link twtr-type--bold-18 twtr-color--blue-dark"> Read article <svg width="11px" height="20px" viewbox="0 0 11 20" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" class="t03__cta-icon t03__cta-chevron twtr-color-fill--blue-dark has-hover"> <g id="Page-1"> <g id="chevron_right" transform="translate(-7.000000, -2.000000)"> <polygon opacity="0" points="0 0 24 0 24 24 0 24"></polygon> <path d="M7.45977474,5.2533303 C6.84682668,4.63881059 6.8463407,3.64399856 7.46072325,3.03118732 C8.07488157,2.41859974 9.06933074,2.41859974 9.68239228,3.03166127 L17.5396473,10.8889163 C18.1527088,11.5035492 18.1527088,12.4979984 17.5396473,13.1110599 L9.68239228,20.9683149 C9.3839493,21.2667579 8.98552818,21.4286941 8.57132048,21.4286941 C8.15711279,21.4286941 7.75869166,21.2667579 7.45977474,20.9678403 C6.84718716,20.353682 6.84718716,19.3592329 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twtr-color-bg--blue-dark has-hover has-dropshadow has-rounded-corners"></div> <div class="t03__item "> <div class="t03__body is-aligned-center"> <div class="t03__body-content"> <div class="twtr-type--headline-sm twtr-color--white-neutral">Browse more articles</div> </div> </div> <div class="t03__cta-has-arrow-cta"> <span class="t03__cta-link-circle twtr-color--white-neutral"> <svg class="circle t03__cta-icon twtr-color-fill--white-neutral has-hover"> <circle class="circle-overlay" cx="18" cy="18" r="16" stroke="white" stroke-width="2" fill="transparent"/> <circle class="circle-base" cx="18" cy="18" r="16" stroke="white" stroke-width="2" fill="transparent"/> </svg> </span> <span class="t03__cta-link-arrow twtr-color--white-neutral"> <svg enable-background="new 0 0 24 24" viewbox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" class="t03__cta-icon twtr-color-fill--white-neutral has-hover"> <path d="m0 0h24v24h-24z" fill="none"/> <path d="m14.2 19.2 6-6c.4-.4.4-1 0-1.4l-6-6c-.4-.4-1-.4-1.4 0-.2.2-.3.4-.3.7s.1.5.3.7l4.3 4.3h-12.6c-.6 0-1 .4-1 1s.4 1 1 1h12.6l-4.3 4.3c-.2.2-.3.5-.3.7s.1.5.3.7c.4.4 1 .4 1.4 0z"/> </svg> </span> </div> </div> </div> </a> </div> </div> </div> <div class="btc03-card twtr-component--last twtr-component"> <div class="btc03__card-link" href="https://twitter.com/twitterbusiness" target="_blank" rel="noopener"> <div class="btc03 twtr-card--height-sm"> <div class="btc03__background twtr-color-bg--extra-extra-light-gray-neutral has-hover has-dropshadow has-rounded-corners"></div> <div class="btc03__item"> <div class="btc03__body is-aligned-center"> <div class="btc03__body-content"> <div class="btc03__copy twtr-type--headline-sm twtr-color--black-neutral"> <p>Follow <a href="https://web.archive.org/web/20200607232445/https://twitter.com/TwitterBusiness">@TwitterBusiness</a> for the latest trends and best tips on promoting your business</p> </div> <div class="btc03__cta btc03__cta-left"> <a class="b03__button twtr-btn twtr-btn--primary 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0-.747-.022-1.112-.065 2.062 1.323 4.51 2.093 7.14 2.093 8.57 0 13.255-7.098 13.255-13.254 0-.2-.005-.402-.014-.602.91-.658 1.7-1.477 2.323-2.41z"/> </svg>  Follow </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom twtr-color-bg--yellow-dark has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="ct01-columns twtr-component--last twtr-component twtr-component--first"> <div class="ct01 twtr-padding__block--top twtr-padding__block--bottom twtr-color-bg--white has-no-gutter "> <div class="ct01__content "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="b02-rich-text twtr-rte 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href="https://web.archive.org/web/20200607232445/https://ads.twitter.com/?ref=en-btc-homepage-footer" rel="noopener noreferrer" target="_blank" data-twtr-scribe-section="b03-button" data-twtr-scribe-element="T9QY" data-twtr-scribe-component="let-s-go">  Let's go </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </main> <footer class="u02 twtr-color-bg--blue-dark"> <div class="twtr-container"> <div class="u02__wrapper"> <div class="u02__row u02__network-map"> <div class="twtr-grid u02__twtr-grid"> <div class="js-accordion u02__column"> <a href="https://web.archive.org/web/20200607232445/https://about.twitter.com/" title="About" target="_blank" class="u02__column__parent twtr-type--bold-14 twtr-color--white-neutral is-opaque has-hover twtr-scribe-clicks" data-twtr-scribe-section="u02-footer" data-twtr-scribe-element="QZF1" data-twtr-scribe-component="about"> About <span class="u02__icon 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