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href="/blog/category/seo/general-seo/">General SEO</a></li></ul></div><h1 data-test="heading-text" class="sc-kLwhqv fjCyHV sc-eXlEPa dEBvkJ">Featured Snippets: What They Are & How to Earn Them</h1><span data-test="text-content" class="sc-kLwhqv gEQrQk sc-fmciRz hfOGEl"><p data-test="author"><a target="_blank" rel="noopener" role="link" href="/blog/user/dillon-gerrity/">Dillon Gerrity</a></p><span data-test="date">Mar 01, 2024</span><span data-test="time-to-read">7 min read</span></span></div><div class="sc-gKclnd jomabB sc-fIosxK ReiQc"><img src="https://static.semrush.com/blog/uploads/media/54/15/54155cc7361f11f3a82ee253d8297166/featured-snippets.svg" alt="featured snippets" width="340" height="248" data-test="image"/></div></div></div></div><div data-test="container" class="sc-gKclnd dmOGYZ"><div data-test="template-article-base" class="sc-gKclnd iBtQsf"><div class="sc-jtXEFf jrBzsJ"><div class="sc-eldieg eYVFtH"><button class="sc-kiIyQV fqmceZ">Table of contents</button><button 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And is often featured at the top of search results in what’s frequently called “position zero.”</p><p>Like this:</p><figure class="easyimage easyimage-side"><picture><img alt="A featured snippet on Google's SERP for "what does a giraffe look like" query" data-original="https://static.semrush.com/blog/uploads/media/53/fe/53fe8c9d9e7eeaab6fba12122eb76ca9/6aab76e7e9224e94cc5bd107f45f6746/original.jpeg" height="591" loading="lazy" src="https://static.semrush.com/blog/uploads/media/53/fe/53fe8c9d9e7eeaab6fba12122eb76ca9/6aab76e7e9224e94cc5bd107f45f6746/R-jN5_ccRhDgyVgFkSUx6CxSY_2E_SNQvDBdwwsXxJdQUWk6Cf176tLdXJLoj5y95qpB5Dzh3mPU0_UEtDSj7ykxP2FHzf4hg8HcBtU-RkXnkVUuzFCDr0DrOGbhaK-d6qYzulUzi3XiJuf2-BrqWW8.jpeg" width="1010"/></picture></figure><p>They fall under the larger umbrella known as search engine results page <a href="https://www.semrush.com/blog/serp-features-guide/" style="text-decoration:none">(SERP) features</a>—which are special results that stand out from traditional search listings. </p><p>And Google selects featured snippets from content in its index that it thinks best meets users’ <a href="https://www.semrush.com/blog/search-intent/" style="text-decoration:none">search intent</a> (the reason behind the search) for a particular query. </p><p>When a user clicks on a snippet, they’re sometimes taken right to the section of the page that contains the answer. Making it even easier to find additional information that can be useful.</p><h2 id="why-are-featured-snippets-important">Why Are Featured Snippets Important?</h2><p>Here are some of the main benefits of securing featured snippets:</p><ul> <li style="list-style-type:disc"><strong>Increased click-through rate (CTR)</strong>: The higher your content ranks on the SERP, the more likely people are to click on it.So, landing at the top with a featured snippet can drive more people to click through to your website.</li> <li style="list-style-type:disc"><strong>Stronger brand authority</strong>: Having Google show your content in position zero indicates to searchers that your content is credible and trustworthy</li> <li style="list-style-type:disc"><strong>Improved website visibility</strong>: Our <a href="https://www.semrush.com/blog/featured-snippet/" style="text-decoration:none">study with Brado</a> found that featured snippets take up over half of the space on mobile screens. That makes your content stand out. And pushes your competition down.</li></ul><p>Plus, virtual assistants like Google Assistant use featured snippets to answer questions. Which helps your content reach even more audiences.</p><p>Here’s an example of a voice search query result that uses a snippet: </p><figure class="easyimage easyimage-side"><picture><img alt="A voice search query result that uses a snippet" data-original="https://static.semrush.com/blog/uploads/media/1b/04/1b04cf461e00bfd77429ec4585c64cbe/136abee9472d62c7945448bc605d9721/original.jpeg" height="1600" loading="lazy" src="https://static.semrush.com/blog/uploads/media/1b/04/1b04cf461e00bfd77429ec4585c64cbe/136abee9472d62c7945448bc605d9721/s8GD7PPPVsx31-LAZsk1PcSkx0K-kHIP7iSoVodzxWz-S55jBDWJeyVWKSvQv29fdOJONrwj8kiB7uxfALjHz1s-OLJ5dzbYOhytal-91ClVpIFxaXatCtbzXRC-bXZlXPpqso-a-R2k2uoBIMZtd-A.jpeg" width="1010"/></picture></figure><p>Of course, you need to find out what kind of content to create and optimize to get those snippets on the <a href="https://semrush/blog/get-on-first-page-of-google/" style="text-decoration:none">first page of Google</a>. </p><p>But you first need to know about the types of snippets that appear on the SERPs.</p><h2 id="types-of-featured-snippets">Types of Featured Snippets</h2><p>There are four general types of featured snippets. </p><p>Let’s go over each.</p><h3 id="paragraph-snippets">Paragraph Snippets</h3><p>Paragraph featured snippets provide short, encyclopedia-type answers to search queries. </p><p>Google can also include relevant images next to paragraph snippets in some cases.</p><p>Like this:</p><figure class="easyimage easyimage-side"><picture><img alt="A featured snippet on Google's SERP for "what do eels eat" query" data-original="https://static.semrush.com/blog/uploads/media/8e/5b/8e5b120e8aed5b530bf6fd49e7722131/e43aac59f865abda15af31616bc73d77/original.jpeg" height="605" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8e/5b/8e5b120e8aed5b530bf6fd49e7722131/e43aac59f865abda15af31616bc73d77/0wDC5Scv7I2b9e2AtWhc1-U5GzBS0ZHQm3pUL-EFgkNTnUuwBQbYvXHYbdC6TREXmjFfpySr9FPRRT_feaKCPS3scH4sHD3w_eoitT1uAVU-cx5sp7QaNoEURDLAEgTQUKz0xnok4OiTatM9emsVNhY.jpeg" width="1010"/></picture></figure><p>The paragraph is the most common snippet. And accounts for 70% of the snippets users see, according to <a href="https://www.semrush.com/blog/featured-snippet/" style="text-decoration:none">our study with Brado</a>.</p><h3 id="list-snippets">List Snippets</h3><p>List snippets can be ordered or unordered lists of data. And our featured snippet research shows they make up about 19% of snippets. </p><p>Ordered lists are used when rank or sequence is important. Like with steps to a recipe: </p><figure class="easyimage easyimage-side"><picture><img alt="A numbered list featured snippet on Google's SERP for "what are the steps to making bread" query" data-original="https://static.semrush.com/blog/uploads/media/07/40/074024f58e4ec59eb37b51aaafe4e026/13a164df15041fc102b3982387b6cee0/original.jpeg" height="852" loading="lazy" src="https://static.semrush.com/blog/uploads/media/07/40/074024f58e4ec59eb37b51aaafe4e026/13a164df15041fc102b3982387b6cee0/dN9tvuvwGGKKiIw7KOdkENi_FDUJLjO6iZS6C8s-8aWkQFuCKNN6HlRwWg47rK2cc2-EKWlqJWbipUjRcntsjaA5jEu7o9NHzXLSDvftE32sp7Mg-4XzcpdyotglkdBZCqgU9KMf-HJbXDcKeRVbbME.jpeg" width="1010"/></picture></figure><p>Unordered list snippets present data that doesn’t need to be shown in a certain order. </p><p>For instance, these juice combinations are just presented as a bulleted list of options:</p><figure class="easyimage easyimage-side"><picture><img alt="A bulleted list featured snippet on Google's SERP for "what juice flavors go well together?" query" data-original="https://static.semrush.com/blog/uploads/media/f2/d4/f2d4afd23b4bee2ba5e7e4114e3d44b6/76b1820b9e3b3f6d0a363f497c0df4ab/original.jpeg" height="1344" loading="lazy" src="https://static.semrush.com/blog/uploads/media/f2/d4/f2d4afd23b4bee2ba5e7e4114e3d44b6/76b1820b9e3b3f6d0a363f497c0df4ab/FFW5hssxCbYWTw8Q9GCPJO6i7Oi2Nk5u-hiUwI6aXzj8IKJff0ohoSAIYDfabAsBDr5rqNjV6zZ-dZuae65lstnYIWjCbi-nN9qQAE-Ro_qFHGHQnO2gZs1dt1lyAXHhaXHITs9LMYdMoWDmp0BlFAE.jpeg" width="1010"/></picture></figure><h3 id="table-snippets">Table Snippets</h3><p>Table snippets present information in a way that lets users easily visualize data and make comparisons. They’re the third-most common snippet type, <a href="https://www.semrush.com/blog/featured-snippet/" style="text-decoration:none">based on our research</a>.</p><p>In this example, the table snippet compares men’s jacket measurements in the U.S. and the U.K. And also shows the comparable chest measurements used in the European Union. </p><figure class="easyimage easyimage-side"><picture><img alt="A table featured snippet on Google's SERP for "uk vs us jacket sizes" query" data-original="https://static.semrush.com/blog/uploads/media/bc/04/bc0451684013fd0241c3bab1fc1e7353/f76b980588f0965c9bc34038bccd936b/original.jpeg" height="1357" loading="lazy" src="https://static.semrush.com/blog/uploads/media/bc/04/bc0451684013fd0241c3bab1fc1e7353/f76b980588f0965c9bc34038bccd936b/9aRzGAjG65Ct2yONEtu2OCdWdGmwVL2K_bq1uqhKbu1UUfeD348uKEEBbTODdRd1SflYkPo1YZQtZDrcSsmtQ86AOQdRPUhTclvoFODI0rp06R6q0bXhgt7ozeJR68sWFSKaZ57bXVqps-kF3KH5uDE.jpeg" width="1010"/></picture></figure><h3 id="video-snippets">Video Snippets</h3><p>Video snippets are video clips that address specific queries—usually ones that begin with “how to.” Our research indicates these are the least common type of snippet, making up less than 5% of featured snippets.</p><p>Google can pull videos from websites themselves, but it usually gets them from YouTube channels. </p><figure class="easyimage easyimage-side"><picture><img alt="A video featured snippet on Google's SERP for "how to perform a squat?" query" data-original="https://static.semrush.com/blog/uploads/media/8a/ff/8aff961ae64664ce31a4b5b58612f2b5/d9b0f08e60c17cee19fb12bbb478b842/original.jpeg" height="1513" loading="lazy" src="https://static.semrush.com/blog/uploads/media/8a/ff/8aff961ae64664ce31a4b5b58612f2b5/d9b0f08e60c17cee19fb12bbb478b842/qtTki2A8qR-2WbxMaYwETo2sQJpioYHfHiRwkUXAUp14E9qsanf7eQs6vWvkxMLZ3M6T-CIituGQLzXhZCVaZLLjFbe6TgTtXEA7PDjgTPDfekCV1n2WZuv-be2h9hoYjyGa5eJcFnarC6pW4jFwvL8.jpeg" width="1010"/></picture></figure><p>Now, let’s get into specifics of how to discover keywords that lend themselves to snippets. </p><h2 id="how-to-find-featured-snippet-opportunities">How to Find Featured Snippet Opportunities</h2><p>Before you can optimize your content for a featured snippet, check which kind of snippet (if any) Google is using for a search term you're targeting. </p><p>How?</p><p>Type your target query into Google to see whether a snippet appears.</p><p>For example, let’s say you have a baking blog and are intending to write a post focused on the search term “how to decorate a cake.”</p><p>But you soon see there isn’t a featured snippet opportunity for that query. There's just a standard result in the top position:</p><figure class="easyimage easyimage-side"><picture><img alt="Top of Google's SERP result for "how to decorate a cake"" data-original="https://static.semrush.com/blog/uploads/media/40/ff/40ffd2fddf825688d826074819ffd744/fd67e983a67f3a64e842767d5fabe41a/original.jpeg" height="754" loading="lazy" src="https://static.semrush.com/blog/uploads/media/40/ff/40ffd2fddf825688d826074819ffd744/fd67e983a67f3a64e842767d5fabe41a/p7mF4AAivBoedWs40anWjJdeF6C8IQoCEhCYJt9OvBTARD46TDMuV29VzYyoRU91r1H6MbPdhQJ1RYx7RLQS-tbusZLQvnFTwLwlbOgPiDqBT_PlTRwhkaIZBCEQ_vFZqJN8YVPBVhkpO0SdjeIB_5s.jpeg" width="1010"/></picture></figure><p>You can repeat this process using variations of your initial term. To see whether you can uncover any keywords that are triggering featured snippets.</p><p>But you can find good opportunities much more efficiently using Semrush's <a href="https://www.semrush.com/analytics/keywordmagic/" style="text-decoration:none">Keyword Magic Tool</a>.</p><p>Open the tool, enter "how to decorate a cake" into the space at the top of the page, and click "<strong>Search</strong>."</p><figure class="easyimage easyimage-side"><picture><img alt=""how to decorate a cake" entered into the Keyword Magic Tool search bar" data-original="https://static.semrush.com/blog/uploads/media/9b/e0/9be077fef2faa082a70d63f255a2b264/17042f62c89cbd7a40b46d27bb8fa523/original.jpeg" height="490" loading="lazy" src="https://static.semrush.com/blog/uploads/media/9b/e0/9be077fef2faa082a70d63f255a2b264/17042f62c89cbd7a40b46d27bb8fa523/dPY9gWsZAM-i2vBSlPztkLmp3gsqydsbYUZPuRHuJGLsUevMlKCVFTTF5pbXPKVfK7uoFBq_yLs8P2JuTVljZqi4PqR6xbhdvbmEy_1qHZE7PDy3eqIz3NHkuuljohbY71MpJy6wp-60pdudOtg_lFg.jpeg" width="1010"/></picture></figure><p>On the next screen, you'll see a list of related keywords. Along with valuable data like how many monthly searches each term receives.</p><p>Turn your attention to the SERP Features column (this shows when keywords trigger SERP features and which ones) and look for the crown icon. This represents a featured snippet.</p><figure class="easyimage easyimage-side"><picture><img alt="Keyword Magic Tool results for "how to decorate a cake"" data-original="https://static.semrush.com/blog/uploads/media/94/62/9462bd0ac15f8ddba7bc0105880a260c/9a828f77f3154d0eccb4728e95905665/original.jpeg" height="895" loading="lazy" src="https://static.semrush.com/blog/uploads/media/94/62/9462bd0ac15f8ddba7bc0105880a260c/9a828f77f3154d0eccb4728e95905665/Gn5YjYmg-81BxtptoXCRbT7cTa_ynLFmr6dyipppGib4s-i3VLOqXu3ZrXKaawXnnyyZvTOmZav6Hi1RwiDAjs_AU2srf8iT7hfovuPjisWVBM-R8qVcLSL6_kSgjBgzL0Gq8tR_F9frgllmp7BQ8fo.jpeg" width="1010"/></picture></figure><p>As you can see, there are featured snippets for three related keywords:</p><ul> <li style="list-style-type:disc">“ideas on how to decorate a cake”</li> <li style="list-style-type:disc">“how to decorate a cake with strawberries”</li> <li style="list-style-type:disc">“how to decorate a cake for beginners”</li></ul><p>Next, you should evaluate the SERP to find out what kind of snippet is being shown. </p><p>Let’s say you decide to focus on the term “how to decorate a cake with strawberries.”</p><p>Click the magnifying glass icon (to the left of the “SERP Features” column) to view the snippet as it appears in search results. </p><p>In a new window, you’ll see that query has a list snippet with step-by-step instructions:</p><figure class="easyimage easyimage-side"><picture><img alt="Google's featured snippet for "how to decorate a cake with strawberries" query" data-original="https://static.semrush.com/blog/uploads/media/94/de/94de21aa11e97d88db87033406b18827/8e3bf512303f197c0dda571a1fe18f83/original.jpeg" height="1108" loading="lazy" src="https://static.semrush.com/blog/uploads/media/94/de/94de21aa11e97d88db87033406b18827/8e3bf512303f197c0dda571a1fe18f83/ZeALOYQH4anHUpDF51VTBuyIfIVA6ciuljFJ7XeJZkr3tvCRHH-9QNt9a2gSMiTI3APZYPaSrpWgPGiZPeAvk8ns0F19owEdh11JF5WIwuPj4d2pStZn5aC7398grikX9UILSCVsS5Uj2Q-s5ZLxz98.jpeg" width="1010"/></picture></figure><p>Visit the corresponding page to take a look at how the content is crafted to gain inspiration. </p><p>Then, figure out how you can create something similar but better. To make your content stand out and have a chance at securing the snippet. </p><p>Next, let’s get into how to optimize for each snippet type.</p><div></div><h2 id="how-to-optimize-for-different-snippet-types">How to Optimize for Different Snippet Types</h2><p>While there's no guarantee you'll earn a featured snippet, there <strong>are</strong> things you can do to ensure Google considers your content to be the best response to the queries you’re targeting.</p><h3 id="paragraphs">Paragraphs</h3><p>To optimize for a paragraph snippet, use a heading in the page you’re writing to signal to Google what question you're answering. </p><p>Then, write a clear, direct answer to a query you're targeting. And try to keep it to fewer than 300 characters.</p><p>Above all, your answer must be accurate, informative, and clear. With no typos or grammatical errors. </p><p>Here’s an example:</p><figure class="easyimage easyimage-side"><picture><img alt="A featured snippet paragraph highlighted for "what do eels eat?" query" data-original="https://static.semrush.com/blog/uploads/media/d7/32/d732a3058ef703ebff4fdcd5add1fe8a/9bde2ab0686e40c55f57457f8c8a9927/original.jpeg" height="605" loading="lazy" src="https://static.semrush.com/blog/uploads/media/d7/32/d732a3058ef703ebff4fdcd5add1fe8a/9bde2ab0686e40c55f57457f8c8a9927/ZTju82joe8O-3W7CZ1PWdqlbgsAVHCS-vXLlSoS-nnR8Fwtfz0V8Q4e2tyA43briXtKgvjm79ESvKQXK8OAFxK88pkJRD3lHGiEMD9B3P8OvzwnohPRebltYfHGc9MUEeygpbs0_qte1CEeMjSfyBSM.jpeg" width="1010"/></picture></figure><p>And make sure to include images if it’s relevant to the query. To increase your visibility even more.</p><h3 id="tables">Tables</h3><p>To optimize for a table snippet, it’s best to include an actual table within your content. And to use a heading to indicate what information it contains.</p><p>For example, this is what the featured snippet for “what are shirt sizes eu and us” looks like compared the table on the actual webpage:</p><figure class="easyimage easyimage-side"><picture><img alt="A featured snippet table (left) and a table from a website (right) shown for “what are shirt sizes eu and us” query" data-original="https://static.semrush.com/blog/uploads/media/9b/49/9b49b430e7f71f6f9d1bcffcd7c732a9/5aa25eb3e4931c1ad550cc2689ce16c6/original.jpeg" height="553" loading="lazy" src="https://static.semrush.com/blog/uploads/media/9b/49/9b49b430e7f71f6f9d1bcffcd7c732a9/5aa25eb3e4931c1ad550cc2689ce16c6/mG9jWP01Z2tp7ltskC_gAnPpz10Lx3ClqzWhgayd_i5ZRtxAoMkxeKWS5-h0HDVtFIqxU6uZCTpauD6YXuKkgoWcjAGRVkfLVyFd-_WuJYWdjb6A0xQL3dkzZ91xtu7TxuqiU8rAZL3SCbSCZs3l4Pk.jpeg" width="1010"/></picture></figure><h3 id="lists">Lists</h3><p>Once again, headings are important for this type of snippet. But it doesn't mean the entire list needs to appear in its entirety under a single heading. </p><p>For example, the snippet for “how to be mentally healthy” was compiled from all the main headings throughout the featured article. </p><p>And Google converted them into list items. </p><figure class="easyimage easyimage-side"><picture><img alt="A featured snippet list (left) and article headings (right) shown for “how to be mentally healthy” query" data-original="https://static.semrush.com/blog/uploads/media/c2/d5/c2d53cf2c0211a869d8291dcb7e7374f/ec6d367234bc73de59fef6368c629b50/original.jpeg" height="624" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c2/d5/c2d53cf2c0211a869d8291dcb7e7374f/ec6d367234bc73de59fef6368c629b50/gORiQN33xcTvusUR21qNBkNj0CkqYxBXUMuZ9mhkQwM3LG2fxtvhfkeMqXppx5sapFPh4Sl4a9etXTeUfE4oD4VugxjA4JOpoU33Nm2O-wIFQD-N8dkWVDQnh3m_nKVAsMWC2SAUkPQ6F_SDyvj4n2I.jpeg" width="1010"/></picture></figure><p>You can also optimize for list featured snippets by including actual bulleted or numbered lists within the body of your webpage. </p><h3 id="videos">Videos</h3><p>To give yourself the best chance of having a video appear in a featured snippet, upload it to YouTube (you can also include it on a relevant page on your site).</p><p>Google considers a few things when determining what video to show in a snippet. Including voiceover. </p><p>That means it’s best to speak clearly and not too quickly. This will also help the automatically generated transcript be more accurate.</p><p>Google also selects the spot in the video that answers a specific query. In the example below, the video in the snippet shows the part that will answer the question "how to do a kettlebell swing." </p><figure class="easyimage easyimage-side"><picture><img alt="A video featured snippet section for "how to do a kettlebell swing" query" data-original="https://static.semrush.com/blog/uploads/media/78/38/783811df00921db894ab6e8380ea3459/b74b36417019abbeef101a39b8f0b7b4/original.jpeg" height="1526" loading="lazy" src="https://static.semrush.com/blog/uploads/media/78/38/783811df00921db894ab6e8380ea3459/b74b36417019abbeef101a39b8f0b7b4/HKvSLCDpPF-bGJA3JlilbPz-Q1Kp17G9LUU6IY-71C-2byKxFPayL4X8pzgdmmjZX8aw_6C4FiH7_OUZyTwW7F3OI0-I09ry_Z2lcwDNrq-myDElKREHI1BPbRUYRhQ-TrUdZzwkE1l-cxZStAO9nZo.jpeg" width="1010"/></picture></figure><p>Using time stamps in your videos is a huge help in indicating what each section is about. Increasing your chances of securing this type of snippet.</p><p>Once you've optimized your content for featured snippets, the next step is to track your results.</p><h2 id="how-to-track-featured-snippets">How to Track Featured Snippets</h2><p>To track your featured snippet progress, use Semrush’s <a href="https://www.semrush.com/position-tracking/" style="text-decoration:none">Position Tracking</a> tool.</p><p>Just follow the <a href="https://www.semrush.com/kb/548-configuring-position-tracking" style="text-decoration:none">Position Tracking setup guide</a> to get started. And set your desired time range.</p><p>Then, click the "<strong>Featured Snippets</strong>" tab.</p><figure class="easyimage easyimage-side"><picture><img alt=""Featured Snippets" tab highlighted in Position Tracking tool" data-original="https://static.semrush.com/blog/uploads/media/39/ab/39abad70c0a6a3bd7868f1efe993781c/e63a810fbe0e37bbc5a143fbc4945973/original.jpeg" height="1541" loading="lazy" src="https://static.semrush.com/blog/uploads/media/39/ab/39abad70c0a6a3bd7868f1efe993781c/e63a810fbe0e37bbc5a143fbc4945973/Rlzz__K29NnzmiHW18vIDIno8OI_XM6N9r0UZgjC3O2MXdFfL79qqQAk1gLyIDU_G8KMC196N3ZKbPhilCnE77FJ2FCJMgi0M3eZ3HibEe0VZiMB43ywJ9Bl6TJr9e8J3UMpVX7NupDSziGFsZdX0pU.jpeg" width="1010"/></picture></figure><p>Click "<strong>Already Featured</strong>" to see how many of your pages are appearing for snippets triggered by your target keywords. </p><p>And click "<strong>Opportunities</strong>" to see which keywords trigger snippets that you don’t yet have.</p><figure class="easyimage easyimage-side"><picture><img alt="Featured Snippets opportunities shown in Position Tracking tool" data-original="https://static.semrush.com/blog/uploads/media/c4/98/c498bc417932251027d3d8a3654cb1f1/ebd596105512f53699959d727e59f0cd/original.jpeg" height="818" loading="lazy" src="https://static.semrush.com/blog/uploads/media/c4/98/c498bc417932251027d3d8a3654cb1f1/ebd596105512f53699959d727e59f0cd/WWeH38nxbZYXBs551XMWYg0fyA3i8d1oxWEXWhgluFLNtvoLrqb5qTVt8VvvatA8iaQBTdtscnM7nDI2fN3etkOfnZN-Nx5xG1Pyvr5MkBRzD0ia2kBux8HeVelg-nMnwwVBZ4b8yTgZTytA9lUAjW8.jpeg" width="1010"/></picture></figure><p>In the “You” column, you can see where your site currently ranks in organic search. To give you an indication of how much progress you have to make to successfully overtake those snippets. </p><p>If you’ve applied the optimization tips from earlier, there’s a good chance you could see improvements to this report over time. </p><h2 id="boost-your-performance-with-featured-snippets">Boost Your Performance with Featured Snippets</h2><p>Tailoring your content for featured snippets doesn’t just help you appear more prominently in search results—it also improves the overall quality of your content.</p><p>Over time, that can lead to better business results. </p><p>Using the right tools makes this easier. 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snippets","altSocialImage":"featured snippets","hidePreviewImage":0,"publishedAt":1681237980000,"editedAt":1709300160000,"metaTitle":"Featured Snippets: What They Are \u0026 How to Earn Them","metaDescription":"Earn one of the four types of featured snippets and drive more traffic to your content.","schemaOrg":"{}","author":{"id":206749825,"alias":"dillon-gerrity","name":"Dillon Gerrity","photo":"https://static.semrush.com/blog/uploads/user/76/f0/76f00f286cda1d74b5f830fe49761f40/6f1df2e8d75ca96ed4d18f5aa867561e.jpeg","photoMask":"star","company":"Semrush","position":"Freelance Senior Content Writer","bio":"Dillon is a Freelance Senior Content Writer at Semrush, bringing 3+ years of expertise in crafting engaging web content for different industries including YouTube, SaaS, and course design.","socials":{"webSite":"https://www.semrush.com","twitter":"","facebook":"","instagram":"","linkedin":""},"isPublic":true,"expertise":[],"education":[]},"blocks":{"articleContent":{"code":"article-content","itemId":30208,"enabled":true,"value":[]}},"critical":{"article-content":{"id":30208,"content":"\u003ch2\u003eWhat Is a Featured Snippet?\u003c/h2\u003e\u003cp\u003eA featured snippet is a webpage excerpt that succinctly answers a searcher’s question. And is often featured at the top of search results in what’s frequently called “position zero.”\u003c/p\u003e\u003cp\u003eLike this:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A featured snippet on Google's SERP for \u0026quot;what does a giraffe look like\u0026quot; query\" data-original=\"https://static.semrush.com/blog/uploads/media/53/fe/53fe8c9d9e7eeaab6fba12122eb76ca9/6aab76e7e9224e94cc5bd107f45f6746/original.jpeg\" height=\"591\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/53/fe/53fe8c9d9e7eeaab6fba12122eb76ca9/6aab76e7e9224e94cc5bd107f45f6746/R-jN5_ccRhDgyVgFkSUx6CxSY_2E_SNQvDBdwwsXxJdQUWk6Cf176tLdXJLoj5y95qpB5Dzh3mPU0_UEtDSj7ykxP2FHzf4hg8HcBtU-RkXnkVUuzFCDr0DrOGbhaK-d6qYzulUzi3XiJuf2-BrqWW8.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThey fall under the larger umbrella known as search engine results page \u003ca href=\"https://www.semrush.com/blog/serp-features-guide/\" style=\"text-decoration:none\"\u003e(SERP) features\u003c/a\u003e—which are special results that stand out from traditional search listings. \u003c/p\u003e\u003cp\u003eAnd Google selects featured snippets from content in its index that it thinks best meets users’ \u003ca href=\"https://www.semrush.com/blog/search-intent/\" style=\"text-decoration:none\"\u003esearch intent\u003c/a\u003e (the reason behind the search) for a particular query. \u003c/p\u003e\u003cp\u003eWhen a user clicks on a snippet, they’re sometimes taken right to the section of the page that contains the answer. Making it even easier to find additional information that can be useful.\u003c/p\u003e\u003ch2\u003eWhy Are Featured Snippets Important?\u003c/h2\u003e\u003cp\u003eHere are some of the main benefits of securing featured snippets:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eIncreased click-through rate (CTR)\u003c/strong\u003e: The higher your content ranks on the SERP, the more likely people are to click on it.So, landing at the top with a featured snippet can drive more people to click through to your website.\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eStronger brand authority\u003c/strong\u003e: Having Google show your content in position zero indicates to searchers that your content is credible and trustworthy\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e\u003cstrong\u003eImproved website visibility\u003c/strong\u003e: Our \u003ca href=\"https://www.semrush.com/blog/featured-snippet/\" style=\"text-decoration:none\"\u003estudy with Brado\u003c/a\u003e found that featured snippets take up over half of the space on mobile screens. That makes your content stand out. And pushes your competition down.\u003c/li\u003e\u003c/ul\u003e\u003cp\u003ePlus, virtual assistants like Google Assistant use featured snippets to answer questions. Which helps your content reach even more audiences.\u003c/p\u003e\u003cp\u003eHere’s an example of a voice search query result that uses a snippet: \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A voice search query result that uses a snippet\" data-original=\"https://static.semrush.com/blog/uploads/media/1b/04/1b04cf461e00bfd77429ec4585c64cbe/136abee9472d62c7945448bc605d9721/original.jpeg\" height=\"1600\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/1b/04/1b04cf461e00bfd77429ec4585c64cbe/136abee9472d62c7945448bc605d9721/s8GD7PPPVsx31-LAZsk1PcSkx0K-kHIP7iSoVodzxWz-S55jBDWJeyVWKSvQv29fdOJONrwj8kiB7uxfALjHz1s-OLJ5dzbYOhytal-91ClVpIFxaXatCtbzXRC-bXZlXPpqso-a-R2k2uoBIMZtd-A.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOf course, you need to find out what kind of content to create and optimize to get those snippets on the \u003ca href=\"https://semrush/blog/get-on-first-page-of-google/\" style=\"text-decoration:none\"\u003efirst page of Google\u003c/a\u003e. \u003c/p\u003e\u003cp\u003eBut you first need to know about the types of snippets that appear on the SERPs.\u003c/p\u003e\u003ch2\u003eTypes of Featured Snippets\u003c/h2\u003e\u003cp\u003eThere are four general types of featured snippets. \u003c/p\u003e\u003cp\u003eLet’s go over each.\u003c/p\u003e\u003ch3\u003eParagraph Snippets\u003c/h3\u003e\u003cp\u003eParagraph featured snippets provide short, encyclopedia-type answers to search queries. \u003c/p\u003e\u003cp\u003eGoogle can also include relevant images next to paragraph snippets in some cases.\u003c/p\u003e\u003cp\u003eLike this:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A featured snippet on Google's SERP for \u0026quot;what do eels eat\u0026quot; query\" data-original=\"https://static.semrush.com/blog/uploads/media/8e/5b/8e5b120e8aed5b530bf6fd49e7722131/e43aac59f865abda15af31616bc73d77/original.jpeg\" height=\"605\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8e/5b/8e5b120e8aed5b530bf6fd49e7722131/e43aac59f865abda15af31616bc73d77/0wDC5Scv7I2b9e2AtWhc1-U5GzBS0ZHQm3pUL-EFgkNTnUuwBQbYvXHYbdC6TREXmjFfpySr9FPRRT_feaKCPS3scH4sHD3w_eoitT1uAVU-cx5sp7QaNoEURDLAEgTQUKz0xnok4OiTatM9emsVNhY.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eThe paragraph is the most common snippet. And accounts for 70% of the snippets users see, according to \u003ca href=\"https://www.semrush.com/blog/featured-snippet/\" style=\"text-decoration:none\"\u003eour study with Brado\u003c/a\u003e.\u003c/p\u003e\u003ch3\u003eList Snippets\u003c/h3\u003e\u003cp\u003eList snippets can be ordered or unordered lists of data. And our featured snippet research shows they make up about 19% of snippets. \u003c/p\u003e\u003cp\u003eOrdered lists are used when rank or sequence is important. Like with steps to a recipe: \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A numbered list featured snippet on Google's SERP for \u0026quot;what are the steps to making bread\u0026quot; query\" data-original=\"https://static.semrush.com/blog/uploads/media/07/40/074024f58e4ec59eb37b51aaafe4e026/13a164df15041fc102b3982387b6cee0/original.jpeg\" height=\"852\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/07/40/074024f58e4ec59eb37b51aaafe4e026/13a164df15041fc102b3982387b6cee0/dN9tvuvwGGKKiIw7KOdkENi_FDUJLjO6iZS6C8s-8aWkQFuCKNN6HlRwWg47rK2cc2-EKWlqJWbipUjRcntsjaA5jEu7o9NHzXLSDvftE32sp7Mg-4XzcpdyotglkdBZCqgU9KMf-HJbXDcKeRVbbME.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eUnordered list snippets present data that doesn’t need to be shown in a certain order. \u003c/p\u003e\u003cp\u003eFor instance, these juice combinations are just presented as a bulleted list of options:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A bulleted list featured snippet on Google's SERP for \u0026quot;what juice flavors go well together?\u0026quot; query\" data-original=\"https://static.semrush.com/blog/uploads/media/f2/d4/f2d4afd23b4bee2ba5e7e4114e3d44b6/76b1820b9e3b3f6d0a363f497c0df4ab/original.jpeg\" height=\"1344\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/f2/d4/f2d4afd23b4bee2ba5e7e4114e3d44b6/76b1820b9e3b3f6d0a363f497c0df4ab/FFW5hssxCbYWTw8Q9GCPJO6i7Oi2Nk5u-hiUwI6aXzj8IKJff0ohoSAIYDfabAsBDr5rqNjV6zZ-dZuae65lstnYIWjCbi-nN9qQAE-Ro_qFHGHQnO2gZs1dt1lyAXHhaXHITs9LMYdMoWDmp0BlFAE.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eTable Snippets\u003c/h3\u003e\u003cp\u003eTable snippets present information in a way that lets users easily visualize data and make comparisons. They’re the third-most common snippet type, \u003ca href=\"https://www.semrush.com/blog/featured-snippet/\" style=\"text-decoration:none\"\u003ebased on our research\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eIn this example, the table snippet compares men’s jacket measurements in the U.S. and the U.K. And also shows the comparable chest measurements used in the European Union. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A table featured snippet on Google's SERP for \u0026quot;uk vs us jacket sizes\u0026quot; query\" data-original=\"https://static.semrush.com/blog/uploads/media/bc/04/bc0451684013fd0241c3bab1fc1e7353/f76b980588f0965c9bc34038bccd936b/original.jpeg\" height=\"1357\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/bc/04/bc0451684013fd0241c3bab1fc1e7353/f76b980588f0965c9bc34038bccd936b/9aRzGAjG65Ct2yONEtu2OCdWdGmwVL2K_bq1uqhKbu1UUfeD348uKEEBbTODdRd1SflYkPo1YZQtZDrcSsmtQ86AOQdRPUhTclvoFODI0rp06R6q0bXhgt7ozeJR68sWFSKaZ57bXVqps-kF3KH5uDE.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eVideo Snippets\u003c/h3\u003e\u003cp\u003eVideo snippets are video clips that address specific queries—usually ones that begin with “how to.” Our research indicates these are the least common type of snippet, making up less than 5% of featured snippets.\u003c/p\u003e\u003cp\u003eGoogle can pull videos from websites themselves, but it usually gets them from YouTube channels. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A video featured snippet on Google's SERP for \u0026quot;how to perform a squat?\u0026quot; query\" data-original=\"https://static.semrush.com/blog/uploads/media/8a/ff/8aff961ae64664ce31a4b5b58612f2b5/d9b0f08e60c17cee19fb12bbb478b842/original.jpeg\" height=\"1513\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/8a/ff/8aff961ae64664ce31a4b5b58612f2b5/d9b0f08e60c17cee19fb12bbb478b842/qtTki2A8qR-2WbxMaYwETo2sQJpioYHfHiRwkUXAUp14E9qsanf7eQs6vWvkxMLZ3M6T-CIituGQLzXhZCVaZLLjFbe6TgTtXEA7PDjgTPDfekCV1n2WZuv-be2h9hoYjyGa5eJcFnarC6pW4jFwvL8.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eNow, let’s get into specifics of how to discover keywords that lend themselves to snippets. \u003c/p\u003e\u003ch2\u003eHow to Find Featured Snippet Opportunities\u003c/h2\u003e\u003cp\u003eBefore you can optimize your content for a featured snippet, check which kind of snippet (if any) Google is using for a search term you're targeting. \u003c/p\u003e\u003cp\u003eHow?\u003c/p\u003e\u003cp\u003eType your target query into Google to see whether a snippet appears.\u003c/p\u003e\u003cp\u003eFor example, let’s say you have a baking blog and are intending to write a post focused on the search term “how to decorate a cake.”\u003c/p\u003e\u003cp\u003eBut you soon see there isn’t a featured snippet opportunity for that query. There's just a standard result in the top position:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Top of Google's SERP result for \u0026quot;how to decorate a cake\u0026quot;\" data-original=\"https://static.semrush.com/blog/uploads/media/40/ff/40ffd2fddf825688d826074819ffd744/fd67e983a67f3a64e842767d5fabe41a/original.jpeg\" height=\"754\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/40/ff/40ffd2fddf825688d826074819ffd744/fd67e983a67f3a64e842767d5fabe41a/p7mF4AAivBoedWs40anWjJdeF6C8IQoCEhCYJt9OvBTARD46TDMuV29VzYyoRU91r1H6MbPdhQJ1RYx7RLQS-tbusZLQvnFTwLwlbOgPiDqBT_PlTRwhkaIZBCEQ_vFZqJN8YVPBVhkpO0SdjeIB_5s.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can repeat this process using variations of your initial term. To see whether you can uncover any keywords that are triggering featured snippets.\u003c/p\u003e\u003cp\u003eBut you can find good opportunities much more efficiently using Semrush's \u003ca href=\"https://www.semrush.com/analytics/keywordmagic/\" style=\"text-decoration:none\"\u003eKeyword Magic Tool\u003c/a\u003e.\u003c/p\u003e\u003cp\u003eOpen the tool, enter \"how to decorate a cake\" into the space at the top of the page, and click \"\u003cstrong\u003eSearch\u003c/strong\u003e.\"\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"how to decorate a cake\" entered into the Keyword Magic Tool search bar' data-original=\"https://static.semrush.com/blog/uploads/media/9b/e0/9be077fef2faa082a70d63f255a2b264/17042f62c89cbd7a40b46d27bb8fa523/original.jpeg\" height=\"490\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/9b/e0/9be077fef2faa082a70d63f255a2b264/17042f62c89cbd7a40b46d27bb8fa523/dPY9gWsZAM-i2vBSlPztkLmp3gsqydsbYUZPuRHuJGLsUevMlKCVFTTF5pbXPKVfK7uoFBq_yLs8P2JuTVljZqi4PqR6xbhdvbmEy_1qHZE7PDy3eqIz3NHkuuljohbY71MpJy6wp-60pdudOtg_lFg.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eOn the next screen, you'll see a list of related keywords. Along with valuable data like how many monthly searches each term receives.\u003c/p\u003e\u003cp\u003eTurn your attention to the SERP Features column (this shows when keywords trigger SERP features and which ones) and look for the crown icon. This represents a featured snippet.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='Keyword Magic Tool results for \"how to decorate a cake\"' data-original=\"https://static.semrush.com/blog/uploads/media/94/62/9462bd0ac15f8ddba7bc0105880a260c/9a828f77f3154d0eccb4728e95905665/original.jpeg\" height=\"895\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/94/62/9462bd0ac15f8ddba7bc0105880a260c/9a828f77f3154d0eccb4728e95905665/Gn5YjYmg-81BxtptoXCRbT7cTa_ynLFmr6dyipppGib4s-i3VLOqXu3ZrXKaawXnnyyZvTOmZav6Hi1RwiDAjs_AU2srf8iT7hfovuPjisWVBM-R8qVcLSL6_kSgjBgzL0Gq8tR_F9frgllmp7BQ8fo.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAs you can see, there are featured snippets for three related keywords:\u003c/p\u003e\u003cul\u003e \u003cli style=\"list-style-type:disc\"\u003e“ideas on how to decorate a cake”\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e“how to decorate a cake with strawberries”\u003c/li\u003e \u003cli style=\"list-style-type:disc\"\u003e“how to decorate a cake for beginners”\u003c/li\u003e\u003c/ul\u003e\u003cp\u003eNext, you should evaluate the SERP to find out what kind of snippet is being shown. \u003c/p\u003e\u003cp\u003eLet’s say you decide to focus on the term “how to decorate a cake with strawberries.”\u003c/p\u003e\u003cp\u003eClick the magnifying glass icon (to the left of the “SERP Features” column) to view the snippet as it appears in search results. \u003c/p\u003e\u003cp\u003eIn a new window, you’ll see that query has a list snippet with step-by-step instructions:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Google's featured snippet for \u0026quot;how to decorate a cake with strawberries\u0026quot; query\" data-original=\"https://static.semrush.com/blog/uploads/media/94/de/94de21aa11e97d88db87033406b18827/8e3bf512303f197c0dda571a1fe18f83/original.jpeg\" height=\"1108\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/94/de/94de21aa11e97d88db87033406b18827/8e3bf512303f197c0dda571a1fe18f83/ZeALOYQH4anHUpDF51VTBuyIfIVA6ciuljFJ7XeJZkr3tvCRHH-9QNt9a2gSMiTI3APZYPaSrpWgPGiZPeAvk8ns0F19owEdh11JF5WIwuPj4d2pStZn5aC7398grikX9UILSCVsS5Uj2Q-s5ZLxz98.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eVisit the corresponding page to take a look at how the content is crafted to gain inspiration. \u003c/p\u003e\u003cp\u003eThen, figure out how you can create something similar but better. To make your content stand out and have a chance at securing the snippet. \u003c/p\u003e\u003cp\u003eNext, let’s get into how to optimize for each snippet type.\u003c/p\u003e\u003cp\u003e[create-campaign destination_url=\"https://www.semrush.com/analytics/keywordmagic/start\" show_input=\"false\"header=\"Target the Right Keywords\" text=\"with the Keyword Magic Tool, the Biggest Keyword Database on the Market\" button_text=\"Try for Free\"bg_images=\"https://static.semrush.com/blog/uploads/media/96/fd/96fd495930d058321d5f78f5554aff88/trial-superbanner-1.png\"bg_button=\"-success\"]\u003c/p\u003e\u003ch2\u003eHow to Optimize for Different Snippet Types\u003c/h2\u003e\u003cp\u003eWhile there's no guarantee you'll earn a featured snippet, there \u003cstrong\u003eare\u003c/strong\u003e things you can do to ensure Google considers your content to be the best response to the queries you’re targeting.\u003c/p\u003e\u003ch3\u003eParagraphs\u003c/h3\u003e\u003cp\u003eTo optimize for a paragraph snippet, use a heading in the page you’re writing to signal to Google what question you're answering. \u003c/p\u003e\u003cp\u003eThen, write a clear, direct answer to a query you're targeting. And try to keep it to fewer than 300 characters.\u003c/p\u003e\u003cp\u003eAbove all, your answer must be accurate, informative, and clear. With no typos or grammatical errors. \u003c/p\u003e\u003cp\u003eHere’s an example:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='A featured snippet paragraph highlighted for \"what do eels eat?\" query' data-original=\"https://static.semrush.com/blog/uploads/media/d7/32/d732a3058ef703ebff4fdcd5add1fe8a/9bde2ab0686e40c55f57457f8c8a9927/original.jpeg\" height=\"605\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/d7/32/d732a3058ef703ebff4fdcd5add1fe8a/9bde2ab0686e40c55f57457f8c8a9927/ZTju82joe8O-3W7CZ1PWdqlbgsAVHCS-vXLlSoS-nnR8Fwtfz0V8Q4e2tyA43briXtKgvjm79ESvKQXK8OAFxK88pkJRD3lHGiEMD9B3P8OvzwnohPRebltYfHGc9MUEeygpbs0_qte1CEeMjSfyBSM.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eAnd make sure to include images if it’s relevant to the query. To increase your visibility even more.\u003c/p\u003e\u003ch3\u003eTables\u003c/h3\u003e\u003cp\u003eTo optimize for a table snippet, it’s best to include an actual table within your content. And to use a heading to indicate what information it contains.\u003c/p\u003e\u003cp\u003eFor example, this is what the featured snippet for “what are shirt sizes eu and us” looks like compared the table on the actual webpage:\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A featured snippet table (left) and a table from a website (right) shown for “what are shirt sizes eu and us” query\" data-original=\"https://static.semrush.com/blog/uploads/media/9b/49/9b49b430e7f71f6f9d1bcffcd7c732a9/5aa25eb3e4931c1ad550cc2689ce16c6/original.jpeg\" height=\"553\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/9b/49/9b49b430e7f71f6f9d1bcffcd7c732a9/5aa25eb3e4931c1ad550cc2689ce16c6/mG9jWP01Z2tp7ltskC_gAnPpz10Lx3ClqzWhgayd_i5ZRtxAoMkxeKWS5-h0HDVtFIqxU6uZCTpauD6YXuKkgoWcjAGRVkfLVyFd-_WuJYWdjb6A0xQL3dkzZ91xtu7TxuqiU8rAZL3SCbSCZs3l4Pk.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003ch3\u003eLists\u003c/h3\u003e\u003cp\u003eOnce again, headings are important for this type of snippet. But it doesn't mean the entire list needs to appear in its entirety under a single heading. \u003c/p\u003e\u003cp\u003eFor example, the snippet for “how to be mentally healthy” was compiled from all the main headings throughout the featured article. \u003c/p\u003e\u003cp\u003eAnd Google converted them into list items. \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"A featured snippet list (left) and article headings (right) shown for “how to be mentally healthy” query\" data-original=\"https://static.semrush.com/blog/uploads/media/c2/d5/c2d53cf2c0211a869d8291dcb7e7374f/ec6d367234bc73de59fef6368c629b50/original.jpeg\" height=\"624\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c2/d5/c2d53cf2c0211a869d8291dcb7e7374f/ec6d367234bc73de59fef6368c629b50/gORiQN33xcTvusUR21qNBkNj0CkqYxBXUMuZ9mhkQwM3LG2fxtvhfkeMqXppx5sapFPh4Sl4a9etXTeUfE4oD4VugxjA4JOpoU33Nm2O-wIFQD-N8dkWVDQnh3m_nKVAsMWC2SAUkPQ6F_SDyvj4n2I.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eYou can also optimize for list featured snippets by including actual bulleted or numbered lists within the body of your webpage. \u003c/p\u003e\u003ch3\u003eVideos\u003c/h3\u003e\u003cp\u003eTo give yourself the best chance of having a video appear in a featured snippet, upload it to YouTube (you can also include it on a relevant page on your site).\u003c/p\u003e\u003cp\u003eGoogle considers a few things when determining what video to show in a snippet. Including voiceover. \u003c/p\u003e\u003cp\u003eThat means it’s best to speak clearly and not too quickly. This will also help the automatically generated transcript be more accurate.\u003c/p\u003e\u003cp\u003eGoogle also selects the spot in the video that answers a specific query. In the example below, the video in the snippet shows the part that will answer the question \"how to do a kettlebell swing.\" \u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='A video featured snippet section for \"how to do a kettlebell swing\" query' data-original=\"https://static.semrush.com/blog/uploads/media/78/38/783811df00921db894ab6e8380ea3459/b74b36417019abbeef101a39b8f0b7b4/original.jpeg\" height=\"1526\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/78/38/783811df00921db894ab6e8380ea3459/b74b36417019abbeef101a39b8f0b7b4/HKvSLCDpPF-bGJA3JlilbPz-Q1Kp17G9LUU6IY-71C-2byKxFPayL4X8pzgdmmjZX8aw_6C4FiH7_OUZyTwW7F3OI0-I09ry_Z2lcwDNrq-myDElKREHI1BPbRUYRhQ-TrUdZzwkE1l-cxZStAO9nZo.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eUsing time stamps in your videos is a huge help in indicating what each section is about. Increasing your chances of securing this type of snippet.\u003c/p\u003e\u003cp\u003eOnce you've optimized your content for featured snippets, the next step is to track your results.\u003c/p\u003e\u003ch2\u003eHow to Track Featured Snippets\u003c/h2\u003e\u003cp\u003eTo track your featured snippet progress, use Semrush’s \u003ca href=\"https://www.semrush.com/position-tracking/\" style=\"text-decoration:none\"\u003ePosition Tracking\u003c/a\u003e tool.\u003c/p\u003e\u003cp\u003eJust follow the \u003ca href=\"https://www.semrush.com/kb/548-configuring-position-tracking\" style=\"text-decoration:none\"\u003ePosition Tracking setup guide\u003c/a\u003e to get started. And set your desired time range.\u003c/p\u003e\u003cp\u003eThen, click the \"\u003cstrong\u003eFeatured Snippets\u003c/strong\u003e\" tab.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt='\"Featured Snippets\" tab highlighted in Position Tracking tool' data-original=\"https://static.semrush.com/blog/uploads/media/39/ab/39abad70c0a6a3bd7868f1efe993781c/e63a810fbe0e37bbc5a143fbc4945973/original.jpeg\" height=\"1541\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/39/ab/39abad70c0a6a3bd7868f1efe993781c/e63a810fbe0e37bbc5a143fbc4945973/Rlzz__K29NnzmiHW18vIDIno8OI_XM6N9r0UZgjC3O2MXdFfL79qqQAk1gLyIDU_G8KMC196N3ZKbPhilCnE77FJ2FCJMgi0M3eZ3HibEe0VZiMB43ywJ9Bl6TJr9e8J3UMpVX7NupDSziGFsZdX0pU.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eClick \"\u003cstrong\u003eAlready Featured\u003c/strong\u003e\" to see how many of your pages are appearing for snippets triggered by your target keywords. \u003c/p\u003e\u003cp\u003eAnd click \"\u003cstrong\u003eOpportunities\u003c/strong\u003e\" to see which keywords trigger snippets that you don’t yet have.\u003c/p\u003e\u003cfigure class=\"easyimage easyimage-side\"\u003e\u003cpicture\u003e\u003cimg alt=\"Featured Snippets opportunities shown in Position Tracking tool\" data-original=\"https://static.semrush.com/blog/uploads/media/c4/98/c498bc417932251027d3d8a3654cb1f1/ebd596105512f53699959d727e59f0cd/original.jpeg\" height=\"818\" loading=\"lazy\" src=\"https://static.semrush.com/blog/uploads/media/c4/98/c498bc417932251027d3d8a3654cb1f1/ebd596105512f53699959d727e59f0cd/WWeH38nxbZYXBs551XMWYg0fyA3i8d1oxWEXWhgluFLNtvoLrqb5qTVt8VvvatA8iaQBTdtscnM7nDI2fN3etkOfnZN-Nx5xG1Pyvr5MkBRzD0ia2kBux8HeVelg-nMnwwVBZ4b8yTgZTytA9lUAjW8.jpeg\" width=\"1010\"\u003e\u003c/picture\u003e\u003c/figure\u003e\u003cp\u003eIn the “You” column, you can see where your site currently ranks in organic search. 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