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data-icon="schedule" class="mi" data-v-77d0a486></span></div><span class="ml1 time" data-v-30974042 data-v-30974042>12 min. read</span></div><img src="https://canto-wp-media.s3.amazonaws.com/app/uploads/2022/02/20193933/benefits-of-a-DAM_feature.20240808073216839.jpg" alt="Digital collage with a green background featuring a tablet showing a photo library, a close-up portrait of a playful woman, and overlay icons including 'Status Approved' and 'Filter' options." width="1200" height="700" class="img-fluid img-center img-round img-featured" data-v-b08e1f5c data-v-31a13522><div class="share-options boxed sticky center" data-v-dae5c674 data-v-31a13522><a href="https://twitter.com/intent/tweet?url=https://www.canto.com/blog/10-benefits-of-digital-asset-management/&text=10 benefits of digital asset management" target="_blank" rel="noopener" title="Share on X" class="nostyle" data-v-dae5c674><svg width="24" height="24" class="svg-icon" data-v-dae5c674><use 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data-v-31a13522><p>Digital assets are at the core of every company. They help us brand our company, sell our products, and communicate with our audiences. Everyone needs a place for their digital assets to live鈥攁 place with permissions, restrictions, and organization. The solution? A <a href="/digital-asset-management/">digital asset management</a> (DAM) platform like Canto puts everything at your fingertips in a neat, organized (and completely customizable) way.</p> <p>Upgrading to a DAM is the natural next step in optimizing any tech stack, especially as organizations begin to outgrow their existing solutions, such as <a href="/ebooks/digital-asset-management-vs-cloud-storage/">cloud storage systems</a> like <a href="/blog/dam-vs-dropbox/">Dropbox</a> or <a href="/blog/google-drive-vs-dam/">Google Drive</a>.</p> <p>There are more advantages of digital asset management than just organization. It鈥檚 time to wave goodbye to clunky processes and hello to a streamlined, future-proof digital ecosystem. Here are the top 10 benefits of digital asset management, as selected by our digital asset management experts at Canto.</p> <h2>1. Centralized asset management</h2> <p>Streamlining your digital asset management process is a game-changer. By centralizing and organizing your digital assets, you鈥檙e empowering your teams with the on-brand resources they need, from social media images to product videos and everything in between. With a DAM platform, everything you need is centralized and accessible from anywhere in the world.</p> <h3>Organized your content effortlessly</h3> <p>Are your digital assets stored on an external hard drive, shared drive, or cloud storage system? Perhaps you鈥檙e struggling to find files or folders with your current solution. With a DAM, you don鈥檛 have to worry about disorganization or unfindable files anymore.</p> <p>With custom folders and a user-friendly interface, you can organize your assets in a way that makes sense for your team. It’s like Marie Kondo for your digital life, sparking joy (and productivity) one neatly organized file at a time.</p> <h3>Improve metadata management</h3> <p>Ready to play tag? DAMs have built-in <a href="/blog/smart-tags/">auto-tagging</a>, using AI to automatically tag your content by recognizing objects and colors. Additionally, you can add customized metadata tags for each piece after uploading. That way, you can find what you need quickly and efficiently.</p> <p><strong>Pro tip:</strong> See how you can <a href="/features/organize-search/">organize your files</a> faster with Canto.</p> <h2>2. Enhanced brand consistency</h2> <p>Imagine your customers receiving an old, off-brand document from one of your organization鈥檚 satellite offices. This is exactly what leading geo-data specialist <a href="/success-stories/fugro/">Fugro</a> was experiencing when they decided to fix their branding problem. Only a DAM like Canto could help Fugro unify their brand. They needed a DAM that empowered their team to maintain a cohesive and consistent brand identity across all channels. Now, thanks to Canto, their brand consistency has skyrocketed, and their brand has never looked better. A DAM can help you do the same.</p> <h3>Enforce brand identity using guidelines and brand controls</h3> <p><a href="/glossary/brand-management/">Brand management</a> is about ensuring that all your content is accurate and being used correctly so that your audience can recognize your brand anywhere they see it. By integrating brand guidelines directly into your DAM platform, your team can ensure that everyone using your digital assets is on the same page and using the same branding. With these brand controls in place, such as approval statuses and expiration dates, you can always feel comfortable knowing that the right teams can access the right content at the right time.</p> <h3>Empower teams with on-brand resources</h3> <p><a href="/version-control/">Version controls</a> in digital asset management ensure teams always access the latest on-brand resources for their projects. By tracking changes and providing a history of edits, version controls ensure your team has visibility into projects. With that history, they can confidently work on materials, knowing they have the most up-to-date assets at their fingertips. Version controls boost efficiency and maintain brand consistency across all marketing materials.</p> <p><strong>Pro tip:</strong> Create standout <a href="/ebooks/brand-guidelines/">brand guidelines</a> for your organization.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-65226" src="https://canto-wp-media.s3.amazonaws.com/app/uploads/2022/02/20194223/benefits-of-a-DAM_search.jpg" alt="Person with yellow headphones dancing in front of a blue background with a web interface showing similar images." width="880" height="450" srcset="https://canto-wp-media.s3.amazonaws.com/app/uploads/2022/02/20194223/benefits-of-a-DAM_search.jpg 880w, https://canto-wp-media.s3.amazonaws.com/app/uploads/2022/02/20194223/benefits-of-a-DAM_search-300x153.jpg 300w, https://canto-wp-media.s3.amazonaws.com/app/uploads/2022/02/20194223/benefits-of-a-DAM_search-768x393.jpg 768w" sizes="(max-width: 880px) 100vw, 880px" /></p> <h2>3. Optimized asset discovery</h2> <p>The days of endlessly scrolling through cluttered folders, desperately trying to find the one file you need, are done. With a DAM, you can quickly locate any digital asset in your library.</p> <h3>Streamline content discovery and access</h3> <p>Most of us don鈥檛 have any time to spare at work, especially when juggling multiple projects and deadlines! With a DAM, finding and accessing your digital assets is easy. A DAM’s powerful search functionality acts like a search engine for your content. You can search by keyword, file type, date modified, or even custom metadata fields. And if you鈥檙e using a DAM with advanced AI search capabilities like Canto <a href="/product/ai-visual-search/">AI Visual Search</a>, you can supercharge your search. Then, you can simply find just what you need by describing what鈥檚 in the photo or video.</p> <p><strong>Pro tip:</strong> See what else an <a href="/ebooks/ai-powered-digital-asset-management/">AI-powered DAM</a> can do now and in the future.</p> <h3>Find your people photos with facial recognition</h3> <p>Need to find a photo of your CEO, influencers, donors, or other prominent individuals from a recent company event? No problem! With DAM鈥檚 impressive <a href="/blog/ai-face-recognition/">facial recognition</a> technology, finding people photos is a breeze. This AI-powered <a href="/image-recognition/">image recognition</a> feature automatically identifies and tags individuals in your images, making your search quick and effortless.</p> <h2>4. Accelerated content production</h2> <p>Every minute counts when it comes to getting your content to market. One of the advantages of digital asset management solutions is that they help speed up your time to market. How? By improving content production, collaboration, and eliminating those pesky bottlenecks that slow you down.</p> <h3>Accelerate content production to reduce bottlenecks</h3> <p>Bottlenecks can bring your content production to a screeching halt, whether caused by a delay in approvals, difficulty finding the right assets, or a lack of communication. With a DAM in place, your team gets everything they need to accelerate production at every stage of the content lifecycle. Take an idea from iteration to distribution faster than ever, all while ensuring transparency for all stakeholders involved.</p> <h3>Connect content, teams, and tools together</h3> <p>DAMs often have numerous integrations with work management, creative tools, productivity, collaboration, file storage, marketing automation, CMS, and social media platforms, to name a few. With these tools easily accessible right inside your DAM (or your DAM accessible from these tools!), you can save time and boost productivity while empowering your team to deliver exceptional results.</p> <p><strong>Pro tip:</strong> Canto <a href="/integrations/">integrates with 40+ platforms</a>. See if your favorite tool is on our list.</p> <h2>5. Better asset utilization</h2> <p>You鈥檝e undoubtedly recreated a missing asset or only used a piece of content once. That ends after implementing a DAM. You鈥檒l be able to get the most out of your creative investments and more bang for your creative buck. With a DAM, you can finally unlock the full potential of your assets by making them easily accessible, shareable, and trackable.</p> <h3>Improve content ROI</h3> <p>Who says you can’t be in two places at once? With content repurposing, you can give your best content a second life, extending its reach and amplifying its impact.</p> <p>Remember that killer blog post that got tons of traffic? Turn it into a video! That eye-catching infographic? Transform it into social media snippets! A DAM makes it easy to find existing content and repurpose elements like copy and designs in new ways and on new channels. When you repurpose content for different platforms and audiences, you maximize your content marketing efforts and bolster your content ROI</p> <p><strong>Pro tip:</strong> Find out the best way to <a href="/blog/repurposing-your-best-content-using-digital-asset-management/">repurpose your content</a>.</p> <h3>Make data-driven decisions</h3> <p>It’s time to embrace the power of data-driven decision-making. A DAM gives you robust analytics and reporting features to optimize your asset use and shape your future content strategy.</p> <p>By analyzing asset performance, usage patterns, and audience engagement, you can gain a deeper understanding of what works (and what doesn’t). This valuable information empowers you to refine your content strategy, segment your marketing efforts, and create even more impactful content that resonates with your audience.</p> <p><strong>Pro tip:</strong> <a href="/features/analyze/">Canto鈥檚 reporting and analytics</a> tools can help you understand what content is being used the most and what content might be missing that your teams need.</p> <p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-65225" src="https://canto-wp-media.s3.amazonaws.com/app/uploads/2022/02/20194108/benefits-of-a-DAM_workflow.20240808074019400.jpg" alt="Split view image showing a woman with red lipstick and a red outfit alongside user interface elements for creating a workflow and indicating status approval." width="880" height="450" srcset="https://canto-wp-media.s3.amazonaws.com/app/uploads/2022/02/20194108/benefits-of-a-DAM_workflow.20240808074019400.jpg 880w, https://canto-wp-media.s3.amazonaws.com/app/uploads/2022/02/20194108/benefits-of-a-DAM_workflow.20240808074019400-300x153.jpg 300w, https://canto-wp-media.s3.amazonaws.com/app/uploads/2022/02/20194108/benefits-of-a-DAM_workflow.20240808074019400-768x393.jpg 768w" sizes="(max-width: 880px) 100vw, 880px" /></p> <h2>6. Maximized productivity</h2> <p>Enhance your team鈥檚 productivity by leveraging the power of digital asset management to reduce manual workflows. It鈥檚 just that easy.</p> <h3>Automate content workflows</h3> <p>With a DAM in your tech stack, you no longer have to worry about manual processes. It simplifies workflow and task management by keeping teams informed about tasks in progress.</p> <p>As projects run through pre-determined linear workflows with specified task owners, DAM notifies each person when it鈥檚 their turn to contribute. It鈥檚 one way to set up your team for success so they meet all their deadlines.</p> <p><strong>Pro tip:</strong> Learn how to build better <a href="/blog/digital-asset-management-workflow/">workflows</a> with Canto.</p> <h2>7. Improved internal and external collaboration</h2> <p>Remember the days of endless email chains, confusing file-sharing systems, and the dreaded “reply all?” Let’s face it鈥攃ollaboration can sometimes feel more like an Olympic sport, but it doesn鈥檛 have to be hard! Transform your team into a well-oiled collaborative machine with a DAM on your side.</p> <h3>Collaborate in real-time</h3> <p>Real-time collaboration features built into a DAM take teamwork to a new level. With a DAM, your team will have shared workspaces, in-platform messaging, and editing capabilities (thanks to integrations). It’s like having a virtual office where everyone is always in sync, no matter where they are.</p> <h3>Streamline approval workflows</h3> <p>Getting feedback and approvals from stakeholders can sometimes feel like navigating a maze. A DAM streamlines your approval workflows, making it easy for stakeholders to review, comment on, and approve assets鈥攁ll within one centralized platform. And everyone stays in the loop with automated notifications and a clear audit trail. So, everyone’s always on the same page, and projects move forward at lightning speed.</p> <p><strong>Pro tip:</strong> Canto can help you plan, create, and <a href="/features/plan-create-collaborate/">collaborate</a> better than ever.</p> <h2>8. Highly secured digital assets</h2> <p>Protecting your digital assets from misuse is imperative. You might feel like you need a vault to protect your content so your teams aren鈥檛 sharing anything that might be out of compliance. A DAM works like a high-security library with the right tools and controls to ensure no one has access to files they shouldn鈥檛.</p> <h3>Implement access controls and permissions</h3> <p>With a DAM, you completely control who can access, edit, and share your digital assets. It’s like having a team of vigilant security guards protecting your digital assets. A DAM allows you to set granular permissions for individual users and groups, ensuring the right people can access the right information.</p> <h3>Stop worrying about digital rights management</h3> <p>When using a DAM, you鈥檒l never have to worry about infringing on copyright laws, licensing agreements, or usage rights. A DAM is like a digital librarian, keeping track of all your essential licensing information. You can easily store, manage, and track information about image rights, usage restrictions, and expiration dates directly within the platform.</p> <p><strong>Pro tip:</strong> Protect your digital assets with <a href="/glossary/digital-rights-management/">digital rights managemen</a>t built into your DAM.</p> <h2>9. Enhanced content operations</h2> <p>Businesses grow and evolve quickly, sometimes jumping from startup to global enterprise in the blink of an eye. No matter what stage your business is at, a DAM can help you adapt to your organization’s changing content needs.</p> <h3>Adapt to growing business needs</h3> <p>As your business expands, your DAM solution should grow with you. The beauty of DAM lies in its scalability鈥攊t can scale to handle increasing volumes of content, users, and usage demands. Whether you’re adding new team members, launching new products, or expanding into new markets, a DAM adapts to your evolving business needs at the speed of your business.</p> <h3>Expand your reach and audience</h3> <p>Going global? Launching a new product line? No worries鈥擠AM has you covered! DAM helps you break down language barriers and connect with new audiences by simplifying the process of localizing and adapting your content. A DAM makes managing multiple versions of your assets easy, ensuring that your message resonates with your global audiences.</p> <p><strong>Pro tip:</strong> Get Canto鈥檚 best strategies to <a href="/webinars/strategies-to-scale-content/">scale your content engine</a> for maximum impact.</p> <h2>10. Automated distribution</h2> <p>Your team is creating some fantastic content鈥攃ongrats! However, it鈥檚 time to accelerate your content to market. With a DAM, you get distribution tools that provide self-service access to on-brand content collections and can even automate distribution to sites and storefronts.</p> <h3>Distribute curated content collections</h3> <p>Simplify your content distribution process with <a href="/blog/canto-portals-better-way-to-distribute-digital-assets/">portals</a> designed to quickly and efficiently share branded content with your target audiences. These portals allow you to provide self-service brand asset collections that don鈥檛 need creative oversight. Portals are great for different audiences, such as partners, distributors, and sales teams. You have total control, including setting download presets so your content is always properly used. It鈥檚 time to boost your audience engagement by embracing the ease of sharing links, downloads, ans PDFs through intuitive portals</p> <h3>Automate content publication for all digital platforms</h3> <p>It鈥檚 time to stop manually uploading every piece of content to sites and storefronts, even if it鈥檚 just a different size. Many DAMs offer functionality to automate media delivery to websites and platforms. Your DAM will automatically resize the image to the best size for each platform. No more time-consuming uploads鈥攋ust accurate, on-brand media instantly displayed across sites and stores.</p> <p><strong>Pro tip:</strong> Publish content instantly to your digital storefronts with Canto鈥檚 <a href="/product/media-delivery-cloud/">Media Delivery Cloud</a>.</p> <h2>Canto is the leader in digital asset management</h2> <p>Ready to experience the DAM difference for yourself? Look no further than Canto, the best-in-class, AI-powered DAM solution designed to elevate your digital asset management game.<br /> Canto makes managing your digital assets a breeze with robust search functionality, flexible organization options, powerful integrations, and advanced content controls. Canto empowers you to streamline workflows, improve collaboration, and maximize the value of your digital assets.</p> <p><strong>Ready to learn more about digital asset management? Download the <a href="/ebooks/beginners-guide-to-digital-asset-management/">Beginner鈥檚 Guide to Digital Asset Management</a>.</strong></p> <h2>Benefits of digital asset management frequently asked questions</h2> <h3>Can digital asset management support video and multimedia?</h3> <p>Absolutely! Digital asset management systems excel at handling rich media. They’re designed to support video, audio, and other multimedia files, making it easy to organize and manage all your digital content in one central location.</p> <h3>Is it time to graduate to a DAM System?</h3> <p>Suppose your marketing team needs help with managing content. They may find it time-consuming to locate files or maintain brand consistency for digital experiences. In that case, it鈥檚 time to move from cloud storage to a DAM system.</p> <h3>Why is digital asset management important?</h3> <p>Digital asset management is crucial for maintaining brand consistency, ensuring secure sharing of digital files, and optimizing digital asset utilization across your organization, ultimately saving time, money, and resources.</p> </div></div></div></div></section><section class="section section--related bg--light" data-v-b08e1f5c data-v-31a13522><div class="container" data-v-b08e1f5c data-v-31a13522><div class="posts" data-v-2b51dc4a data-v-31a13522><h3 data-v-2b51dc4a>Recommended articles</h3><a href="/blog/content-management-benefits/" class="nostyle" data-v-2b51dc4a><div class="post" data-v-2b51dc4a><div class="post__img" data-v-2b51dc4a><div class="img" style="background-image:url(https://canto-wp-media.s3.amazonaws.com/app/uploads/2023/01/19184252/content-management-feature-300x175.jpg);" data-v-2b51dc4a></div></div><div class="post__details" data-v-2b51dc4a><h4 data-v-2b51dc4a>Your marketing team needs a content management solution. Here鈥檚 why.</h4><p data-v-2b51dc4a>Get content management down to a science with a digital asset management solution.</p></div></div></a><a href="/blog/16-tips-for-selecting-dam-system/" class="nostyle" data-v-2b51dc4a><div class="post" data-v-2b51dc4a><div class="post__img" data-v-2b51dc4a><div class="img" style="background-image:url(https://canto-wp-media.s3.amazonaws.com/app/uploads/2016/04/19220958/man-woman-computer-300x200.jpg);" data-v-2b51dc4a></div></div><div class="post__details" data-v-2b51dc4a><h4 data-v-2b51dc4a>16 questions to ask when selecting a digital asset management system</h4><p data-v-2b51dc4a>Ask yourself these 16 questions to shop confidently and pick a digital asset management solution that鈥檚 right for your team. </p></div></div></a><a href="/blog/3-questions-to-ask-when-choosing-a-digital-asset-management-solution/" class="nostyle" data-v-2b51dc4a><div class="post" data-v-2b51dc4a><div class="post__img" data-v-2b51dc4a><div class="img" style="background-image:url(https://canto-wp-media.s3.amazonaws.com/app/uploads/2020/01/19192809/3-questions-to-ask-when-buying-dam-300x200.jpg);" data-v-2b51dc4a></div></div><div class="post__details" data-v-2b51dc4a><h4 data-v-2b51dc4a>3 questions to ask when choosing a digital asset management solution</h4><p data-v-2b51dc4a>Searching for the right digital asset management solution? Here are three questions to make sure you鈥檙e choosing the best solution for your team.</p></div></div></a><a href="/digital-asset-management/" class="nostyle" data-v-2b51dc4a><div class="post" data-v-2b51dc4a><div class="post__img" data-v-2b51dc4a><div class="img" style="background-image:url(/images/dam/digital-asset-management.jpg);" data-v-2b51dc4a></div></div><div class="post__details" data-v-2b51dc4a><h4 data-v-2b51dc4a>Explore the power of digital asset management (DAM)</h4><p data-v-2b51dc4a>Uncover the compelling reasons why digital asset management is essential for both large and small organizations.</p></div></div></a></div></div></section></main><footer data-v-585d0f39 data-v-b08e1f5c><div id="footer" class="footer" data-v-585d0f39><div class="container" data-v-585d0f39><div class="footer__nav" data-v-585d0f39><div class="grid-wrapper default" data-v-2175fbb6 data-v-585d0f39><div class="grid" data-v-4db7b9a3 data-v-585d0f39><div class="grid-item grid-item__nav col-12 col-xs-6 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All rights reserved.</p></div></div></div></footer><button class="totop" data-v-d799f740 data-v-b08e1f5c>TOP</button></div></div> <script>window.__INITIAL_STATE__={"data":{"en":{"id":"60098","title":"10 benefits of digital asset management","language":"en","seoTitle":"10 benefits of digital asset management","seoDescription":"Discover the 10 benefits of digital asset management in Canto's guide. Learn how DAM can optimize your workflows, enhance collaboration, and boost productivity.","date":"2024-08-20T15:43:17","modified":"2024-11-06T13:39:08","path":"\u002Fblog\u002F10-benefits-of-digital-asset-management\u002F","translationPath":"\u002Fde\u002Fblog\u002Fvorteile-digital-asset-management\u002F","excerpt":"Digital assets are at the core of every company. They help us brand our company, sell our products, and communicate with our audiences. Everyone needs a place for their digital assets to live鈥攁 place with permissions, restrictions, and organization. The solution? A digital asset management (DAM) platform like Canto puts everything at your fingertips in …","content":"\u003Cp\u003EDigital assets are at the core of every company. They help us brand our company, sell our products, and communicate with our audiences. Everyone needs a place for their digital assets to live鈥攁 place with permissions, restrictions, and organization. The solution? A \u003Ca href=\"\u002Fdigital-asset-management\u002F\"\u003Edigital asset management\u003C\u002Fa\u003E (DAM) platform like Canto puts everything at your fingertips in a neat, organized (and completely customizable) way.\u003C\u002Fp\u003E\n\u003Cp\u003EUpgrading to a DAM is the natural next step in optimizing any tech stack, especially as organizations begin to outgrow their existing solutions, such as \u003Ca href=\"\u002Febooks\u002Fdigital-asset-management-vs-cloud-storage\u002F\"\u003Ecloud storage systems\u003C\u002Fa\u003E like \u003Ca href=\"\u002Fblog\u002Fdam-vs-dropbox\u002F\"\u003EDropbox\u003C\u002Fa\u003E or \u003Ca href=\"\u002Fblog\u002Fgoogle-drive-vs-dam\u002F\"\u003EGoogle Drive\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Cp\u003EThere are more advantages of digital asset management than just organization. It鈥檚 time to wave goodbye to clunky processes and hello to a streamlined, future-proof digital ecosystem. Here are the top 10 benefits of digital asset management, as selected by our digital asset management experts at Canto.\u003C\u002Fp\u003E\n\u003Ch2\u003E1. Centralized asset management\u003C\u002Fh2\u003E\n\u003Cp\u003EStreamlining your digital asset management process is a game-changer. By centralizing and organizing your digital assets, you鈥檙e empowering your teams with the on-brand resources they need, from social media images to product videos and everything in between. With a DAM platform, everything you need is centralized and accessible from anywhere in the world.\u003C\u002Fp\u003E\n\u003Ch3\u003EOrganized your content effortlessly\u003C\u002Fh3\u003E\n\u003Cp\u003EAre your digital assets stored on an external hard drive, shared drive, or cloud storage system? Perhaps you鈥檙e struggling to find files or folders with your current solution. With a DAM, you don鈥檛 have to worry about disorganization or unfindable files anymore.\u003C\u002Fp\u003E\n\u003Cp\u003EWith custom folders and a user-friendly interface, you can organize your assets in a way that makes sense for your team. It’s like Marie Kondo for your digital life, sparking joy (and productivity) one neatly organized file at a time.\u003C\u002Fp\u003E\n\u003Ch3\u003EImprove metadata management\u003C\u002Fh3\u003E\n\u003Cp\u003EReady to play tag? DAMs have built-in \u003Ca href=\"\u002Fblog\u002Fsmart-tags\u002F\"\u003Eauto-tagging\u003C\u002Fa\u003E, using AI to automatically tag your content by recognizing objects and colors. Additionally, you can add customized metadata tags for each piece after uploading. That way, you can find what you need quickly and efficiently.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPro tip:\u003C\u002Fstrong\u003E See how you can \u003Ca href=\"\u002Ffeatures\u002Forganize-search\u002F\"\u003Eorganize your files\u003C\u002Fa\u003E faster with Canto.\u003C\u002Fp\u003E\n\u003Ch2\u003E2. Enhanced brand consistency\u003C\u002Fh2\u003E\n\u003Cp\u003EImagine your customers receiving an old, off-brand document from one of your organization鈥檚 satellite offices. This is exactly what leading geo-data specialist \u003Ca href=\"\u002Fsuccess-stories\u002Ffugro\u002F\"\u003EFugro\u003C\u002Fa\u003E was experiencing when they decided to fix their branding problem. Only a DAM like Canto could help Fugro unify their brand. They needed a DAM that empowered their team to maintain a cohesive and consistent brand identity across all channels. Now, thanks to Canto, their brand consistency has skyrocketed, and their brand has never looked better. A DAM can help you do the same.\u003C\u002Fp\u003E\n\u003Ch3\u003EEnforce brand identity using guidelines and brand controls\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Ca href=\"\u002Fglossary\u002Fbrand-management\u002F\"\u003EBrand management\u003C\u002Fa\u003E is about ensuring that all your content is accurate and being used correctly so that your audience can recognize your brand anywhere they see it. By integrating brand guidelines directly into your DAM platform, your team can ensure that everyone using your digital assets is on the same page and using the same branding. With these brand controls in place, such as approval statuses and expiration dates, you can always feel comfortable knowing that the right teams can access the right content at the right time.\u003C\u002Fp\u003E\n\u003Ch3\u003EEmpower teams with on-brand resources\u003C\u002Fh3\u003E\n\u003Cp\u003E\u003Ca href=\"\u002Fversion-control\u002F\"\u003EVersion controls\u003C\u002Fa\u003E in digital asset management ensure teams always access the latest on-brand resources for their projects. By tracking changes and providing a history of edits, version controls ensure your team has visibility into projects. With that history, they can confidently work on materials, knowing they have the most up-to-date assets at their fingertips. Version controls boost efficiency and maintain brand consistency across all marketing materials.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPro tip:\u003C\u002Fstrong\u003E Create standout \u003Ca href=\"\u002Febooks\u002Fbrand-guidelines\u002F\"\u003Ebrand guidelines\u003C\u002Fa\u003E for your organization.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65226\" src=\"https:\u002F\u002Fcanto-wp-media.s3.amazonaws.com\u002Fapp\u002Fuploads\u002F2022\u002F02\u002F20194223\u002Fbenefits-of-a-DAM_search.jpg\" alt=\"Person with yellow headphones dancing in front of a blue background with a web interface showing similar images.\" width=\"880\" height=\"450\" srcset=\"https:\u002F\u002Fcanto-wp-media.s3.amazonaws.com\u002Fapp\u002Fuploads\u002F2022\u002F02\u002F20194223\u002Fbenefits-of-a-DAM_search.jpg 880w, https:\u002F\u002Fcanto-wp-media.s3.amazonaws.com\u002Fapp\u002Fuploads\u002F2022\u002F02\u002F20194223\u002Fbenefits-of-a-DAM_search-300x153.jpg 300w, https:\u002F\u002Fcanto-wp-media.s3.amazonaws.com\u002Fapp\u002Fuploads\u002F2022\u002F02\u002F20194223\u002Fbenefits-of-a-DAM_search-768x393.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \u002F\u003E\u003C\u002Fp\u003E\n\u003Ch2\u003E3. Optimized asset discovery\u003C\u002Fh2\u003E\n\u003Cp\u003EThe days of endlessly scrolling through cluttered folders, desperately trying to find the one file you need, are done. With a DAM, you can quickly locate any digital asset in your library.\u003C\u002Fp\u003E\n\u003Ch3\u003EStreamline content discovery and access\u003C\u002Fh3\u003E\n\u003Cp\u003EMost of us don鈥檛 have any time to spare at work, especially when juggling multiple projects and deadlines! With a DAM, finding and accessing your digital assets is easy. A DAM’s powerful search functionality acts like a search engine for your content. You can search by keyword, file type, date modified, or even custom metadata fields. And if you鈥檙e using a DAM with advanced AI search capabilities like Canto \u003Ca href=\"\u002Fproduct\u002Fai-visual-search\u002F\"\u003EAI Visual Search\u003C\u002Fa\u003E, you can supercharge your search. Then, you can simply find just what you need by describing what鈥檚 in the photo or video.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPro tip:\u003C\u002Fstrong\u003E See what else an \u003Ca href=\"\u002Febooks\u002Fai-powered-digital-asset-management\u002F\"\u003EAI-powered DAM\u003C\u002Fa\u003E can do now and in the future.\u003C\u002Fp\u003E\n\u003Ch3\u003EFind your people photos with facial recognition\u003C\u002Fh3\u003E\n\u003Cp\u003ENeed to find a photo of your CEO, influencers, donors, or other prominent individuals from a recent company event? No problem! With DAM鈥檚 impressive \u003Ca href=\"\u002Fblog\u002Fai-face-recognition\u002F\"\u003Efacial recognition\u003C\u002Fa\u003E technology, finding people photos is a breeze. This AI-powered \u003Ca href=\"\u002Fimage-recognition\u002F\"\u003Eimage recognition\u003C\u002Fa\u003E feature automatically identifies and tags individuals in your images, making your search quick and effortless.\u003C\u002Fp\u003E\n\u003Ch2\u003E4. Accelerated content production\u003C\u002Fh2\u003E\n\u003Cp\u003EEvery minute counts when it comes to getting your content to market. One of the advantages of digital asset management solutions is that they help speed up your time to market. How? By improving content production, collaboration, and eliminating those pesky bottlenecks that slow you down.\u003C\u002Fp\u003E\n\u003Ch3\u003EAccelerate content production to reduce bottlenecks\u003C\u002Fh3\u003E\n\u003Cp\u003EBottlenecks can bring your content production to a screeching halt, whether caused by a delay in approvals, difficulty finding the right assets, or a lack of communication. With a DAM in place, your team gets everything they need to accelerate production at every stage of the content lifecycle. Take an idea from iteration to distribution faster than ever, all while ensuring transparency for all stakeholders involved.\u003C\u002Fp\u003E\n\u003Ch3\u003EConnect content, teams, and tools together\u003C\u002Fh3\u003E\n\u003Cp\u003EDAMs often have numerous integrations with work management, creative tools, productivity, collaboration, file storage, marketing automation, CMS, and social media platforms, to name a few. With these tools easily accessible right inside your DAM (or your DAM accessible from these tools!), you can save time and boost productivity while empowering your team to deliver exceptional results.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPro tip:\u003C\u002Fstrong\u003E Canto \u003Ca href=\"\u002Fintegrations\u002F\"\u003Eintegrates with 40+ platforms\u003C\u002Fa\u003E. See if your favorite tool is on our list.\u003C\u002Fp\u003E\n\u003Ch2\u003E5. Better asset utilization\u003C\u002Fh2\u003E\n\u003Cp\u003EYou鈥檝e undoubtedly recreated a missing asset or only used a piece of content once. That ends after implementing a DAM. You鈥檒l be able to get the most out of your creative investments and more bang for your creative buck. With a DAM, you can finally unlock the full potential of your assets by making them easily accessible, shareable, and trackable.\u003C\u002Fp\u003E\n\u003Ch3\u003EImprove content ROI\u003C\u002Fh3\u003E\n\u003Cp\u003EWho says you can’t be in two places at once? With content repurposing, you can give your best content a second life, extending its reach and amplifying its impact.\u003C\u002Fp\u003E\n\u003Cp\u003ERemember that killer blog post that got tons of traffic? Turn it into a video! That eye-catching infographic? Transform it into social media snippets! A DAM makes it easy to find existing content and repurpose elements like copy and designs in new ways and on new channels. When you repurpose content for different platforms and audiences, you maximize your content marketing efforts and bolster your content ROI\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPro tip:\u003C\u002Fstrong\u003E Find out the best way to \u003Ca href=\"\u002Fblog\u002Frepurposing-your-best-content-using-digital-asset-management\u002F\"\u003Erepurpose your content\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Ch3\u003EMake data-driven decisions\u003C\u002Fh3\u003E\n\u003Cp\u003EIt’s time to embrace the power of data-driven decision-making. A DAM gives you robust analytics and reporting features to optimize your asset use and shape your future content strategy.\u003C\u002Fp\u003E\n\u003Cp\u003EBy analyzing asset performance, usage patterns, and audience engagement, you can gain a deeper understanding of what works (and what doesn’t). This valuable information empowers you to refine your content strategy, segment your marketing efforts, and create even more impactful content that resonates with your audience.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPro tip:\u003C\u002Fstrong\u003E \u003Ca href=\"\u002Ffeatures\u002Fanalyze\u002F\"\u003ECanto鈥檚 reporting and analytics\u003C\u002Fa\u003E tools can help you understand what content is being used the most and what content might be missing that your teams need.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-65225\" src=\"https:\u002F\u002Fcanto-wp-media.s3.amazonaws.com\u002Fapp\u002Fuploads\u002F2022\u002F02\u002F20194108\u002Fbenefits-of-a-DAM_workflow.20240808074019400.jpg\" alt=\"Split view image showing a woman with red lipstick and a red outfit alongside user interface elements for creating a workflow and indicating status approval.\" width=\"880\" height=\"450\" srcset=\"https:\u002F\u002Fcanto-wp-media.s3.amazonaws.com\u002Fapp\u002Fuploads\u002F2022\u002F02\u002F20194108\u002Fbenefits-of-a-DAM_workflow.20240808074019400.jpg 880w, https:\u002F\u002Fcanto-wp-media.s3.amazonaws.com\u002Fapp\u002Fuploads\u002F2022\u002F02\u002F20194108\u002Fbenefits-of-a-DAM_workflow.20240808074019400-300x153.jpg 300w, https:\u002F\u002Fcanto-wp-media.s3.amazonaws.com\u002Fapp\u002Fuploads\u002F2022\u002F02\u002F20194108\u002Fbenefits-of-a-DAM_workflow.20240808074019400-768x393.jpg 768w\" sizes=\"(max-width: 880px) 100vw, 880px\" \u002F\u003E\u003C\u002Fp\u003E\n\u003Ch2\u003E6. Maximized productivity\u003C\u002Fh2\u003E\n\u003Cp\u003EEnhance your team鈥檚 productivity by leveraging the power of digital asset management to reduce manual workflows. It鈥檚 just that easy.\u003C\u002Fp\u003E\n\u003Ch3\u003EAutomate content workflows\u003C\u002Fh3\u003E\n\u003Cp\u003EWith a DAM in your tech stack, you no longer have to worry about manual processes. It simplifies workflow and task management by keeping teams informed about tasks in progress.\u003C\u002Fp\u003E\n\u003Cp\u003EAs projects run through pre-determined linear workflows with specified task owners, DAM notifies each person when it鈥檚 their turn to contribute. It鈥檚 one way to set up your team for success so they meet all their deadlines.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPro tip:\u003C\u002Fstrong\u003E Learn how to build better \u003Ca href=\"\u002Fblog\u002Fdigital-asset-management-workflow\u002F\"\u003Eworkflows\u003C\u002Fa\u003E with Canto.\u003C\u002Fp\u003E\n\u003Ch2\u003E7. Improved internal and external collaboration\u003C\u002Fh2\u003E\n\u003Cp\u003ERemember the days of endless email chains, confusing file-sharing systems, and the dreaded “reply all?” Let’s face it鈥攃ollaboration can sometimes feel more like an Olympic sport, but it doesn鈥檛 have to be hard! Transform your team into a well-oiled collaborative machine with a DAM on your side.\u003C\u002Fp\u003E\n\u003Ch3\u003ECollaborate in real-time\u003C\u002Fh3\u003E\n\u003Cp\u003EReal-time collaboration features built into a DAM take teamwork to a new level. With a DAM, your team will have shared workspaces, in-platform messaging, and editing capabilities (thanks to integrations). It’s like having a virtual office where everyone is always in sync, no matter where they are.\u003C\u002Fp\u003E\n\u003Ch3\u003EStreamline approval workflows\u003C\u002Fh3\u003E\n\u003Cp\u003EGetting feedback and approvals from stakeholders can sometimes feel like navigating a maze. A DAM streamlines your approval workflows, making it easy for stakeholders to review, comment on, and approve assets鈥攁ll within one centralized platform. And everyone stays in the loop with automated notifications and a clear audit trail. So, everyone’s always on the same page, and projects move forward at lightning speed.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPro tip:\u003C\u002Fstrong\u003E Canto can help you plan, create, and \u003Ca href=\"\u002Ffeatures\u002Fplan-create-collaborate\u002F\"\u003Ecollaborate\u003C\u002Fa\u003E better than ever.\u003C\u002Fp\u003E\n\u003Ch2\u003E8. Highly secured digital assets\u003C\u002Fh2\u003E\n\u003Cp\u003EProtecting your digital assets from misuse is imperative. You might feel like you need a vault to protect your content so your teams aren鈥檛 sharing anything that might be out of compliance. A DAM works like a high-security library with the right tools and controls to ensure no one has access to files they shouldn鈥檛.\u003C\u002Fp\u003E\n\u003Ch3\u003EImplement access controls and permissions\u003C\u002Fh3\u003E\n\u003Cp\u003EWith a DAM, you completely control who can access, edit, and share your digital assets. It’s like having a team of vigilant security guards protecting your digital assets. A DAM allows you to set granular permissions for individual users and groups, ensuring the right people can access the right information.\u003C\u002Fp\u003E\n\u003Ch3\u003EStop worrying about digital rights management\u003C\u002Fh3\u003E\n\u003Cp\u003EWhen using a DAM, you鈥檒l never have to worry about infringing on copyright laws, licensing agreements, or usage rights. A DAM is like a digital librarian, keeping track of all your essential licensing information. You can easily store, manage, and track information about image rights, usage restrictions, and expiration dates directly within the platform.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPro tip:\u003C\u002Fstrong\u003E Protect your digital assets with \u003Ca href=\"\u002Fglossary\u002Fdigital-rights-management\u002F\"\u003Edigital rights managemen\u003C\u002Fa\u003Et built into your DAM.\u003C\u002Fp\u003E\n\u003Ch2\u003E9. Enhanced content operations\u003C\u002Fh2\u003E\n\u003Cp\u003EBusinesses grow and evolve quickly, sometimes jumping from startup to global enterprise in the blink of an eye. No matter what stage your business is at, a DAM can help you adapt to your organization’s changing content needs.\u003C\u002Fp\u003E\n\u003Ch3\u003EAdapt to growing business needs\u003C\u002Fh3\u003E\n\u003Cp\u003EAs your business expands, your DAM solution should grow with you. The beauty of DAM lies in its scalability鈥攊t can scale to handle increasing volumes of content, users, and usage demands. Whether you’re adding new team members, launching new products, or expanding into new markets, a DAM adapts to your evolving business needs at the speed of your business.\u003C\u002Fp\u003E\n\u003Ch3\u003EExpand your reach and audience\u003C\u002Fh3\u003E\n\u003Cp\u003EGoing global? Launching a new product line? No worries鈥擠AM has you covered! DAM helps you break down language barriers and connect with new audiences by simplifying the process of localizing and adapting your content. A DAM makes managing multiple versions of your assets easy, ensuring that your message resonates with your global audiences.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPro tip:\u003C\u002Fstrong\u003E Get Canto鈥檚 best strategies to \u003Ca href=\"\u002Fwebinars\u002Fstrategies-to-scale-content\u002F\"\u003Escale your content engine\u003C\u002Fa\u003E for maximum impact.\u003C\u002Fp\u003E\n\u003Ch2\u003E10. Automated distribution\u003C\u002Fh2\u003E\n\u003Cp\u003EYour team is creating some fantastic content鈥攃ongrats! However, it鈥檚 time to accelerate your content to market. With a DAM, you get distribution tools that provide self-service access to on-brand content collections and can even automate distribution to sites and storefronts.\u003C\u002Fp\u003E\n\u003Ch3\u003EDistribute curated content collections\u003C\u002Fh3\u003E\n\u003Cp\u003ESimplify your content distribution process with \u003Ca href=\"\u002Fblog\u002Fcanto-portals-better-way-to-distribute-digital-assets\u002F\"\u003Eportals\u003C\u002Fa\u003E designed to quickly and efficiently share branded content with your target audiences. These portals allow you to provide self-service brand asset collections that don鈥檛 need creative oversight. Portals are great for different audiences, such as partners, distributors, and sales teams. You have total control, including setting download presets so your content is always properly used. It鈥檚 time to boost your audience engagement by embracing the ease of sharing links, downloads, ans PDFs through intuitive portals\u003C\u002Fp\u003E\n\u003Ch3\u003EAutomate content publication for all digital platforms\u003C\u002Fh3\u003E\n\u003Cp\u003EIt鈥檚 time to stop manually uploading every piece of content to sites and storefronts, even if it鈥檚 just a different size. Many DAMs offer functionality to automate media delivery to websites and platforms. Your DAM will automatically resize the image to the best size for each platform. No more time-consuming uploads鈥攋ust accurate, on-brand media instantly displayed across sites and stores.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EPro tip:\u003C\u002Fstrong\u003E Publish content instantly to your digital storefronts with Canto鈥檚 \u003Ca href=\"\u002Fproduct\u002Fmedia-delivery-cloud\u002F\"\u003EMedia Delivery Cloud\u003C\u002Fa\u003E.\u003C\u002Fp\u003E\n\u003Ch2\u003ECanto is the leader in digital asset management\u003C\u002Fh2\u003E\n\u003Cp\u003EReady to experience the DAM difference for yourself? Look no further than Canto, the best-in-class, AI-powered DAM solution designed to elevate your digital asset management game.\u003Cbr \u002F\u003E\nCanto makes managing your digital assets a breeze with robust search functionality, flexible organization options, powerful integrations, and advanced content controls. Canto empowers you to streamline workflows, improve collaboration, and maximize the value of your digital assets.\u003C\u002Fp\u003E\n\u003Cp\u003E\u003Cstrong\u003EReady to learn more about digital asset management? Download the \u003Ca href=\"\u002Febooks\u002Fbeginners-guide-to-digital-asset-management\u002F\"\u003EBeginner鈥檚 Guide to Digital Asset Management\u003C\u002Fa\u003E.\u003C\u002Fstrong\u003E\u003C\u002Fp\u003E\n\u003Ch2\u003EBenefits of digital asset management frequently asked questions\u003C\u002Fh2\u003E\n\u003Ch3\u003ECan digital asset management support video and multimedia?\u003C\u002Fh3\u003E\n\u003Cp\u003EAbsolutely! Digital asset management systems excel at handling rich media. They’re designed to support video, audio, and other multimedia files, making it easy to organize and manage all your digital content in one central location.\u003C\u002Fp\u003E\n\u003Ch3\u003EIs it time to graduate to a DAM System?\u003C\u002Fh3\u003E\n\u003Cp\u003ESuppose your marketing team needs help with managing content. They may find it time-consuming to locate files or maintain brand consistency for digital experiences. In that case, it鈥檚 time to move from cloud storage to a DAM system.\u003C\u002Fp\u003E\n\u003Ch3\u003EWhy is digital asset management important?\u003C\u002Fh3\u003E\n\u003Cp\u003EDigital asset management is crucial for maintaining brand consistency, ensuring secure sharing of digital files, and optimizing digital asset utilization across your organization, ultimately saving time, money, and resources.\u003C\u002Fp\u003E\n","readingTime":12,"postCategory":{"id":"marketing-technology","path":"\u002Fpost-category\u002Fmarketing-technology\u002F"},"featuredImage":{"url":"https:\u002F\u002Fcanto-wp-media.s3.amazonaws.com\u002Fapp\u002Fuploads\u002F2022\u002F02\u002F20193933\u002Fbenefits-of-a-DAM_feature.20240808073216839.jpg","alt":"Digital collage with a green background featuring a tablet showing a photo library, a close-up portrait of a playful woman, and overlay icons including 'Status Approved' and 'Filter' options.","width":1200,"height":700},"relatedPosts":[{"path":"\u002Fblog\u002Fcontent-management-benefits\u002F","title":"Your marketing team needs a content management solution. Here鈥檚 why.","description":"Get content management down to a science with a digital asset management solution.","featuredImage":"https:\u002F\u002Fcanto-wp-media.s3.amazonaws.com\u002Fapp\u002Fuploads\u002F2023\u002F01\u002F19184252\u002Fcontent-management-feature-300x175.jpg"},{"path":"\u002Fblog\u002F16-tips-for-selecting-dam-system\u002F","title":"16 questions to ask when selecting a digital asset management system","description":"Ask yourself these 16 questions to shop confidently and pick a digital asset management solution that鈥檚 right for your team. ","featuredImage":"https:\u002F\u002Fcanto-wp-media.s3.amazonaws.com\u002Fapp\u002Fuploads\u002F2016\u002F04\u002F19220958\u002Fman-woman-computer-300x200.jpg"},{"path":"\u002Fblog\u002F3-questions-to-ask-when-choosing-a-digital-asset-management-solution\u002F","title":"3 questions to ask when choosing a digital asset management solution","description":"Searching for the right digital asset management solution? Here are three questions to make sure you鈥檙e choosing the best solution for your team.","featuredImage":"https:\u002F\u002Fcanto-wp-media.s3.amazonaws.com\u002Fapp\u002Fuploads\u002F2020\u002F01\u002F19192809\u002F3-questions-to-ask-when-buying-dam-300x200.jpg"}],"author":{"schemaId":"si1203","name":"Stephanie Erbesfield"}},"de":null},"context":{}};(function(){var s;(s=document.currentScript||document.scripts[document.scripts.length-1]).parentNode.removeChild(s);}());</script><script src="/assets/js/app.f83b96f6.js" defer></script><script src="/assets/js/page--src--templates--post-vue.732436df.js" defer></script> <script async id="netlify-rum-container" src="/.netlify/scripts/rum" data-netlify-rum-site-id="ab023934-bc43-4f2e-ae87-308d32b9cc90" data-netlify-deploy-branch="production" data-netlify-deploy-context="production" data-netlify-cwv-token="eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzaXRlX2lkIjoiYWIwMjM5MzQtYmM0My00ZjJlLWFlODctMzA4ZDMyYjljYzkwIiwiYWNjb3VudF9pZCI6IjVlNjIyMjA1OWZkOTg1ZjYzNDQyNWI5NCIsImRlcGxveV9pZCI6IjY3NDZhNzUzMjE5ZGFjMDAwOGNiNzU3NiIsImlzc3VlciI6Im5mc2VydmVyIn0.BgaMiAfZ4QHs5FMX5ABT8q-hBCH9RAai4rO7JEjphwI"></script></body> </html>