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The privacy statement applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online services").</p><p>The terms used are not gender-specific.</p><p>Last Update: February 7, 2022</p><h2 id="toc-0"><a href="#toc-0" aria-hidden="true"><span class="icon icon-link"></span></a>Table of contents</h2><div id="toc" class="toc"><ul><li><a href="#toc-1">Preamble</a></li><li><a href="#toc-2">Controller</a></li><li><a href="#toc-3">Contact information of the data protection officer</a></li><li><a href="#toc-4">Overview of processing operations</a></li><li><a href="#toc-5">Categories of Processed Data</a></li><li><a href="#toc-6">Categories of Data Subjects</a></li><li><a href="#toc-7">Purposes of Processing</a></li><li><a href="#toc-8">Legal Bases for the Processing</a></li><li><a href="#toc-9">Security Precautions</a></li><li><a href="#toc-10">Transmission of Personal Data</a></li><li><a href="#toc-11">Data Processing in Third Countries</a></li><li><a href="#toc-12">Use of Cookies</a></li><li><a href="#toc-13">Business services</a></li><li><a href="#toc-14">Provision of online services and web hosting</a></li><li><a href="#toc-15">Registration, Login and User Account</a></li><li><a href="#toc-16">Chatbots and chat functions</a></li><li><a href="#toc-17">Job Application Process</a></li><li><a href="#toc-18">Newsletter and Electronic Communications</a></li><li><a href="#toc-19">Commercial communication by E-Mail, Postal Mail, Fax or Telephone</a></li><li><a href="#toc-20">Web Analysis, Monitoring and Optimization</a></li><li><a href="#toc-21">Online Marketing</a></li><li><a href="#toc-22">Profiles in Social Networks (Social Media)</a></li><li><a href="#toc-23">Plugins and embedded functions and content</a></li><li><a href="#toc-24">Management, Organization and Utilities</a></li><li><a href="#toc-25">Erasure of data</a></li><li><a href="#toc-26">Changes and Updates to the Privacy Policy</a></li><li><a href="#toc-27">Rights of Data Subjects</a></li></ul></div><h2 id="toc-2"><a href="#toc-2" aria-hidden="true"><span class="icon icon-link"></span></a>Controller</h2><p>Canto GmbH<br> Lietzenburger Str. 46, 10789 Berlin<br> Germany</p><p>and</p><p>Canto, Inc.<br> USA</p><p>Authorised Representatives: Donald Wain Kellum, Geschäftsführer of Canto GmbH and CEO of Canto, Inc., Nicholas Gerard, Geschäftsführer of Canto GmbH and CFO of Canto, Inc. and Andreas Mockenhaupt, Geschäftsführer of Canto GmbH and VP, Global Customer Services.</p><p>E-mail address: <a href="mailto:privacy@canto.com" target="_blank" rel="noopener">privacy@canto.com</a><br> Legal Notice: <a href="/imprint/">https://www.canto.com/imprint/</a></p><h2 id="toc-3"><a href="#toc-3" aria-hidden="true"><span class="icon icon-link"></span></a>Contact information of the data protection officer</h2><p>Rechtsanwalt Ulf Neumann<br> Geprüfter Datenschutzbeauftragter<br> Lederstraße 134<br> D - 72764 Reutlingen<br> Fon: +49-(0)7121-347654-0<br> Fax: +49-(0)7121-347654-9<br> Email: <a href="mailto:info@neumann.law" target="_blank" rel="noopener">info@neumann.law</a></p><h2 id="toc-4"><a href="#toc-4" aria-hidden="true"><span class="icon icon-link"></span></a>Overview of processing operations</h2><p>The following table summarizes the types of data processed, the purposes for which they are processed and the concerned data subjects.</p><h2 id="toc-5"><a href="#toc-5" aria-hidden="true"><span class="icon icon-link"></span></a>Categories of Processed Data</h2><ul><li>Event Data (Facebook) ("Event Data" is data that can be transmitted from us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to persons or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; Event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences); Event Data does not include the actual content (such as written comments), login information, and Contact Information (such as names, email addresses, and phone numbers). Event Data is deleted by Facebook after a maximum of two years, the Custom Audiences created from them with the deletion of our Facebook account).</li><li>Inventory data (e.g. names, addresses).</li><li>Job applicant details (e.g. Personal data, postal and contact addresses and the documents pertaining to the application and the information contained therein, such as cover letter, curriculum vitae, certificates, etc., as well as other information on the person or qualifications of applicants provided with regard to a specific job or voluntarily by applicants).</li><li>Content data (e.g. text input, photographs, videos).</li><li>Contact data (e.g. e-mail, telephone numbers).</li><li>Meta/communication data (e.g. device information, IP addresses).</li><li>Usage data (e.g. websites visited, interest in content, access times).</li><li>Contract data (e.g. contract object, duration, customer category).</li><li>Payment Data (e.g. bank details, invoices, payment history).</li></ul><h2 id="toc-6"><a href="#toc-6" aria-hidden="true"><span class="icon icon-link"></span></a>Categories of Data Subjects</h2><ul><li>Job applicants.</li><li>Business and contractual partners.</li><li>Prospective customers.</li><li>Communication partner (Recipients of e-mails, letters, etc.).</li><li>Customers.</li><li>Users (e.g. website visitors, users of online services).</li></ul><h2 id="toc-7"><a href="#toc-7" aria-hidden="true"><span class="icon icon-link"></span></a>Purposes of Processing</h2><ul><li>A/B Tests.</li><li>Provision of our online services and usability.</li><li>Conversion tracking (Measurement of the effectiveness of marketing activities).</li><li>Job Application Process (Establishment and possible later execution as well as possible later termination of the employment relationship).</li><li>Office and organizational procedures.</li><li>Clicktracking.</li><li>Direct marketing (e.g. by e-mail or postal).</li><li>Feedback (e.g. collecting feedback via online form).</li><li>Heatmaps ("Heatmaps" are mouse movements of the users, which are combined to an overall picture.).</li><li>Marketing.</li><li>Contact requests and communication.</li><li>Profiles with user-related information (Creating user profiles).</li><li>Remarketing.</li><li>Web Analytics (e.g. access statistics, recognition of returning visitors).</li><li>Security measures.</li><li>Polls and Questionnaires (e.g. surveys with input options, multiple choice questions).</li><li>Provision of contractual services and customer support.</li><li>Managing and responding to inquiries.</li></ul><h2 id="toc-8"><a href="#toc-8" aria-hidden="true"><span class="icon icon-link"></span></a>Legal Bases for the Processing</h2><p>In the following, you will find an overview of the legal basis of the GDPR on which we base the processing of personal data. Please note that in addition to the provisions of the GDPR, national data protection provisions of your or our country of residence or domicile may apply. If, in addition, more specific legal bases are applicable in individual cases, we will inform you of these in the data protection declaration.</p><ul><li><strong>Consent (Article 6 (1) (a) GDPR)</strong> - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.</li><li><strong>Performance of a contract and prior requests (Article 6 (1) (b) GDPR)</strong> - Performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.</li><li><strong>Compliance with a legal obligation (Article 6 (1) (c) GDPR)</strong> - Processing is necessary for compliance with a legal obligation to which the controller is subject.</li><li><strong>Legitimate Interests (Article 6 (1) (f) GDPR)</strong> - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.</li><li><strong>Job application process as a pre-contractual or contractual relationship (Article 9 (2)(b) GDPR)</strong> - If special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can carry out the obligations and exercising specific rights of the controller or of the data subject in the field of employment and social security and social protection law, their processing shall be carried out in accordance with Article 9 (2)(b) GDPR , in the case of the protection of vital interests of applicants or other persons on the basis of Article 9 (2)(c) GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 (2)(d) GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 (2)(a) GDPR.</li></ul><p><strong>National data protection regulations in Germany</strong>: In addition to the data protection regulations of the General Data Protection Regulation, national regulations apply to data protection in Germany. This includes in particular the Law on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special provisions on the right to access, the right to erase, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated individual decision-making, including profiling. Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, execution or termination of employment relationships as well as the consent of employees. Furthermore, data protection laws of the individual federal states may apply.</p><h2 id="toc-9"><a href="#toc-9" aria-hidden="true"><span class="icon icon-link"></span></a>Security Precautions</h2><p>We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.</p><p>The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, transmission, securing and separation of the data. In addition, we have established procedures to ensure that data subjects' rights are respected, that data is erased, and that we are prepared to respond to data threats rapidly. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and service providers, in accordance with the principle of privacy by design and privacy by default.</p><p><strong>SSL encryption (https)</strong>: In order to protect your data transmitted via our online services in the best possible way, we use SSL encryption. You can recognize such encrypted connections by the prefix https:// in the address bar of your browser.</p><h2 id="toc-10"><a href="#toc-10" aria-hidden="true"><span class="icon icon-link"></span></a>Transmission of Personal Data</h2><p>In the context of our processing of personal data, it may happen that the data is transferred to other places, companies or persons or that it is disclosed to them. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such a case, the legal requirements will be respected and in particular corresponding contracts or agreements, which serve the protection of your data, will be concluded with the recipients of your data.</p><p><strong>Data Transmission within the Group of Companies</strong>: We may transfer personal data to other companies within our group of companies or otherwise grant them access to this data. Insofar as this disclosure is for administrative purposes, the disclosure of the data is based on our legitimate business and economic interests or otherwise, if it is necessary to fulfill our contractual obligations or if the consent of the data subjects or otherwise a legal permission is present.</p><h2 id="toc-11"><a href="#toc-11" aria-hidden="true"><span class="icon icon-link"></span></a>Data Processing in Third Countries</h2><p>If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third party services or disclosure or transfer of data to other persons, bodies or companies, this will only take place in accordance with the legal requirements.</p><p>Subject to express consent or transfer required by contract or law, we process or have processed the data only in third countries with a recognized level of data protection, on the basis of special guarantees, such as a contractual obligation through so-called standard protection clauses of the EU Commission or if certifications or binding internal data protection regulations justify the processing (Article 44 to 49 GDPR, information page of the EU Commission: <a href="https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en" target="_blank" rel="noopener">https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en</a>).</p><h2 id="toc-12"><a href="#toc-12" aria-hidden="true"><span class="icon icon-link"></span></a>Use of Cookies</h2><p>Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user's computer. A cookie is primarily used to store information about a user during or after his visit within an online service. The information stored can include, for example, the language settings on a website, the login status, a shopping basket or the location where a video was viewed. The term "cookies" also includes other technologies that fulfil the same functions as cookies (e.g. if user information is stored using pseudonymous online identifiers, also referred to as "user IDs").</p><p><strong>The following types and functions of cookies are distinguished:</strong></p><ul><li><strong>Temporary cookies (also: session cookies)</strong>: Temporary cookies are deleted at the latest after a user has left an online service and closed his browser.</li><li><strong>Permanent cookies</strong>: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. The interests of users who are used for range measurement or marketing purposes can also be stored in such a cookie.</li><li><strong>First-Party-Cookies</strong>: First-Party-Cookies are set by ourselves.</li><li><strong>Third party cookies</strong>: Third party cookies are mainly used by advertisers (so-called third parties) to process user information.</li><li><strong>Necessary (also: essential) cookies</strong>: Cookies can be necessary for the operation of a website (e.g. to save logins or other user inputs or for security reasons).</li><li><strong>Statistics, marketing and personalization cookies</strong>: Cookies are also generally used to measure a website's reach and when a user's interests or behavior (e.g. viewing certain content, using functions, etc.) are stored on individual websites in a user profile. Such profiles are used, for example, to display content to users that corresponds to their potential interests. This procedure is also referred to as "tracking", i.e. tracking the potential interests of users. If we use cookies or "tracking" technologies, we will inform you separately in our privacy policy or in the context of obtaining consent.</li></ul><p><strong>Information on legal basis</strong>: The legal basis on which we process your personal data with the help of cookies depends on whether we ask you for your consent. If this applies and you consent to the use of cookies, the legal basis for processing your data is your declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual obligations.</p><p><strong>Retention period</strong>: Unless we provide you with explicit information on the retention period of permanent cookies (e.g. within the scope of a so-called cookie opt-in), please assume that the retention period can be as long as two years.</p><p><strong>General information on Withdrawal of consent and objection (Opt-Out)</strong>: Respective of whether processing is based on consent or legal permission, you have the option at any time to object to the processing of your data using cookie technologies or to revoke consent (collectively referred to as "opt-out"). You can initially explain your objection using the settings of your browser, e.g. by deactivating the use of cookies (which may also restrict the functionality of our online services). An objection to the use of cookies for online marketing purposes can be raised for a large number of services, especially in the case of tracking, via the websites <a href="https://www.aboutads.info/choices/" target="_blank" rel="noopener">https://www.aboutads.info/choices/</a> and <a href="https://www.youronlinechoices.com" target="_blank" rel="noopener">https://www.youronlinechoices.com</a>. In addition, you can receive further information on objections in the context of the information on the used service providers and cookies.</p><p><strong>Processing Cookie Data on the Basis of Consent</strong>: We use a cookie management solution in which users' consent to the use of cookies, or the procedures and providers mentioned in the cookie management solution, can be obtained, managed and revoked by the users. The declaration of consent is stored so that it does not have to be retrieved again and the consent can be proven in accordance with the legal obligation. Storage can take place server-sided and/or in a cookie (so-called opt-out cookie or with the aid of comparable technologies) in order to be able to assign the consent to a user or and/or his/her device. Subject to individual details of the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. In this case, a pseudonymous user identifier is formed and stored with the date/time of consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and used end device.</p><ul><li><strong>Processed data types</strong>: Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).</li><li><strong>Data subjects</strong>: Users (e.g. website visitors, users of online services).</li><li><strong>Legal Basis</strong>: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).</li></ul><h2 id="toc-13"><a href="#toc-13" aria-hidden="true"><span class="icon icon-link"></span></a>Business services</h2><p>We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contractual partners") within the context of contractual and comparable legal relationships as well as associated actions and communication with the contractual partners or pre-contractually, e.g. to answer inquiries.</p><p>We process this data in order to fulfil our contractual obligations, safeguard our rights and for the purposes of the administrative tasks associated with this data and the business-related organization. We will only pass on the data of the contractual partners within the scope of the applicable law to third parties insofar as this is necessary for the aforementioned purposes or for the fulfilment of legal obligations or with the consent of data subjects concerned (e.g. telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The contractual partners will be informed about further processing, e.g. for marketing purposes, as part of this privacy policy.</p><p>Which data are necessary for the aforementioned purposes, we inform the contracting partners before or in the context of the data collection, e.g. in online forms by special marking (e.g. colors), and/or symbols (e.g. asterisks or the like), or personally.</p><p>We delete the data after expiry of statutory warranty and comparable obligations, i.e. in principle after expiry of 4 years, unless the data is stored in a customer account or must be kept for legal reasons of archiving (e.g., as a rule 10 years for tax purposes). In the case of data disclosed to us by the contractual partner within the context of an assignment, we delete the data in accordance with the specifications of the assignment, in general after the end of the assignment.</p><p>If we use third-party providers or platforms to provide our services, the terms and conditions and privacy policies of the respective third-party providers or platforms shall apply in the relationship between the users and the providers.</p><p><strong>Customer Account</strong>: Contractual partners can create a customer or user account. If the registration of a customer account is required, contractual partners will be informed of this as well as of the details required for registration. The customer accounts are not public and cannot be indexed by search engines. In the course of registration and subsequent registration and use of the customer account, we store the IP addresses of the contractual partners along with the access times, in order to be able to prove the registration and prevent any misuse of the customer account.</p><p>If customers have terminated their customer account, their data will be deleted with regard to the customer account, subject to their retention is required for legal reasons. It is the responsibility of the customer to secure their data upon termination of the customer account.</p><p><strong>Consulting</strong>: We process the data of our clients, clients as well as interested parties and other clients or contractual partners (uniformly referred to as "clients") in order to provide them with our consulting services. The data processed, the type, scope and purpose of the processing and the necessity of its processing are determined by the underlying contractual and client relationship.</p><p>Insofar as it is necessary for the fulfilment of our contract, for the protection of vital interests or by law, or with the consent of the client, we disclose or transfer the client's data to third parties or agents, such as authorities, courts, subcontractors or in the field of IT, office or comparable services, taking into account the professional requirements.</p><p><strong>Project and Development Services</strong>: We process the data of our customers and clients (hereinafter uniformly referred to as "customers") in order to enable them to select, acquire or commission the selected services or works as well as associated activities and to pay for and make available such services or works or to perform such services or works.</p><p>The required information is indicated as such within the framework of the conclusion of the agreement, order or equivalent contract and includes the information required for the provision of services and invoicing as well as contact information in order to be able to hold any consultations. Insofar as we gain access to the information of end customers, employees or other persons, we process it in accordance with the legal and contractual requirements.</p><p><strong>Software and Platform Services</strong>: We process the data of our users, registered and any test users (hereinafter uniformly referred to as "users") in order to provide them with our contractual services and on the basis of legitimate interests to ensure the security of our offer and to develop it further. The required details are identified as such within the context of the conclusion of the agreement, order or comparable contract and include the details required for the provision of services and invoicing as well as contact information in order to be able to hold any further consultations.</p><ul><li><strong>Processed data types</strong>: Inventory data (e.g. names, addresses), Payment Data (e.g. bank details, invoices, payment history), Contact data (e.g. e-mail, telephone numbers), Contract data (e.g. contract object, duration, customer category), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).</li><li><strong>Data subjects</strong>: Prospective customers, Business and contractual partners, Customers.</li><li><strong>Purposes of Processing</strong>: Provision of contractual services and customer support, Contact requests and communication, Office and organizational procedures, Managing and responding to inquiries, Security measures.</li><li><strong>Legal Basis</strong>: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Compliance with a legal obligation (Article 6 (1) (c) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).</li></ul><h2 id="toc-14"><a href="#toc-14" aria-hidden="true"><span class="icon icon-link"></span></a>Provision of online services and web hosting</h2><p>In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers they manage) the online services can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.</p><p>The data processed within the framework of the provision of the hosting services may include all information relating to the users of our online services that is collected in the course of use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online services to browsers, and all entries made within our online services or from websites.</p><p><strong>Collection of Access Data and Log Files</strong>: We, ourselves or our web hosting provider, collect data on the basis of each access to the server (so-called server log files). Server log files may include the address and name of the web pages and files accessed, the date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a general rule, IP addresses and the requesting provider.</p><p>The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks) and to ensure the stability and optimal load balancing of the servers.</p><ul><li><strong>Processed data types</strong>: Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).</li><li><strong>Data subjects</strong>: Users (e.g. website visitors, users of online services).</li><li><strong>Purposes of Processing</strong>: Provision of our online services and usability.</li><li><strong>Legal Basis</strong>: Legitimate Interests (Article 6 (1) (f) GDPR).</li></ul><p><strong>Services and service providers being used:</strong></p><ul><li><strong>Amazon Web Services (AWS)</strong>: Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacities); Service provider: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle WA 98109, USA; Website: <a href="https://aws.amazon.com/" target="_blank" rel="noopener">https://aws.amazon.com/</a>; Privacy Policy: <a href="https://aws.amazon.com/de/privacy/?nc1=f_pr" target="_blank" rel="noopener">https://aws.amazon.com/de/privacy/?nc1=f_pr</a>.</li><li><strong>Netlify</strong>: Hosting and services for web applications and websites; Service provider: Netlify, Inc, 2343 3rd Street, Suite 296, San Francisco, California 94107, USA; Website: <a href="https://www.netlify.com/" target="_blank" rel="noopener">https://www.netlify.com/</a>; Privacy Policy: <a href="https://www.netlify.com/privacy/" target="_blank" rel="noopener">https://www.netlify.com/privacy/</a>.</li></ul><h2 id="toc-15"><a href="#toc-15" aria-hidden="true"><span class="icon icon-link"></span></a>Registration, Login and User Account</h2><p>Users can create a user account. Within the scope of registration, the required mandatory information is communicated to the users and processed for the purposes of providing the user account on the basis of contractual fulfilment of obligations. The processed data includes in particular the login information (name, password and an e-mail address).</p><p>Within the scope of using our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user's protection against misuse and other unauthorized use. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so.</p><p>Users may be informed by e-mail of information relevant to their user account, such as technical changes.</p><p><strong>Deletion of data after termination</strong>: If users have terminated their user account, their data relating to the user account will be deleted, subject to any legal permission, obligation or consent of the users.</p><p>It is the responsibility of the users to secure their data before the end of the contract in the event of termination. We are entitled to irretrievably delete all user data stored during the term of the contract.</p><ul><li><strong>Processed data types</strong>: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos), Meta/communication data (e.g. device information, IP addresses).</li><li><strong>Data subjects</strong>: Users (e.g. website visitors, users of online services).</li><li><strong>Purposes of Processing</strong>: Provision of contractual services and customer support, Security measures, Managing and responding to inquiries.</li><li><strong>Legal Basis</strong>: Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).</li></ul><h2 id="toc-16"><a href="#toc-16" aria-hidden="true"><span class="icon icon-link"></span></a>Chatbots and chat functions</h2><p>We provide online chats and chatbot functions as a means of communication (together referred to as "Chat Services"). A chat is an online conversation that is conducted with a certain degree of immediacy. A chatbot is software that answers users' questions or informs them about messages. If you use our chat functions, we may process your personal data.</p><p>If you use our Chat Services within an online platform, your identification number is also stored within the respective platform. We may also collect information about which users interact with our Chat Services and when. Furthermore, we store the content of your conversations via the Chat Services and log registration and consent processes in order to be able to prove these in accordance with legal requirements.</p><p>We would like to inform users that the respective platform provider can find out that and when users communicate with our Chat Services and can collect technical information about the user's device used and, depending on the settings of their device, also location information (so-called metadata) for the purpose of optimizing the respective services and for security purposes. Likewise, the metadata of communication via Chat Services (i.e., information about who has communicated with whom) could be used by the respective platform providers for marketing purposes or to display advertising tailored to users in accordance with their regulations, to which we refer for further information.</p><p>If users agree to activate information with regular messages to a chatbot, they have the possibility to unsubscribe from the information for the future at any time. The chatbot points out to users how and with which terms they can unsubscribe the messages. By unsubscribing from the chatbot messages, Users' data is deleted from the directory of message recipients.</p><p>We use the aforementioned information to operate our Chat Services, e.g. to address users personally, to answer their inquiries, to transmit any requested content and also to improve our Chat Services (e.g. to "teach" chatbots answers to frequently asked questions or to identify unanswered inquiries).</p><p><strong>Information on Legal basis</strong>: We use the Chat Services on the basis of a consent if we first obtain the permission of the users to process their data by the Chat Services (this applies in cases where users are asked for consent, e.g. so that a chatbot regularly sends them messages). If we use Chat Services to answer user queries about our services or our company, this is done for contractual and pre-contractual communication. In addition, we use Chat Services based on our legitimate interests in optimizing the Chat Services, its operating efficiency and enhancing the positive user experience.</p><p><strong>Withdrawal, objection and deletion</strong>: You can revoke a given consent at any time or contradict the processing of your data in the context of our chatbot use.</p><ul><li><strong>Processed data types</strong>: Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).</li><li><strong>Data subjects</strong>: Communication partner (Recipients of e-mails, letters, etc.).</li><li><strong>Purposes of Processing</strong>: Contact requests and communication, Direct marketing (e.g. by e-mail or postal).</li><li><strong>Legal Basis</strong>: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).</li></ul><p><strong>Services and service providers being used:</strong></p><ul><li><strong>Qualified</strong>: Chatbot software; Service provider: Qualified.com, 450 Mission Street, Suite 204, San Francisco, CA 94105, USA; Website: <a href="https://www.qualified.com/" target="_blank" rel="noopener">https://www.qualified.com/</a>; Privacy Policy; <a href="https://www.qualified.com/legal/privacy" target="_blank" rel="noopener">https://www.qualified.com/legal/privacy</a>.</li></ul><h2 id="toc-17"><a href="#toc-17" aria-hidden="true"><span class="icon icon-link"></span></a>Job Application Process</h2><p>The application process requires applicants to provide us with the data necessary for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the information contained therein.</p><p>In principle, the required information includes personal information such as name, address, a contact option and proof of the qualifications required for a particular employment. Upon request, we will be happy to provide you with additional information.</p><p>If made available, applicants can submit their applications via an online form. The data will be transmitted to us encrypted according to the state of the art. Applicants can also send us their applications by e-mail. Please note, however, that e-mails on the Internet are generally not sent in encrypted form. As a rule, e-mails are encrypted during transport, but not on the servers from which they are sent and received. We can therefore accept no responsibility for the transmission path of the application between the sender and the reception on our server. For the purposes of searching for applicants, submitting applications and selecting applicants, we may make use of the applicant management and recruitment software, platforms and services of third-party providers in compliance with legal requirements. Applicants are welcome to contact us about how to submit their application or send it to us by regular mail.</p><p><strong>Processing of special categories of data</strong>: If special categories of personal data within the meaning of Article 9 (1) GDPR (e.g. health data, such as severely handicapped status or ethnic origin) are requested from applicants within the framework of the application procedure, so that the responsible person or the person concerned can exercise his/her rights arising from labor law and social security and social protection law and fulfil his/her duties in this regard, their processing shall be carried out in accordance with Article 9 (1)(b) GDPR, in the case of the protection of vital interests of applicants or other persons pursuant to Article 9 (1)(c) GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee's ability to work, for medical diagnostics, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with Article 9 (1)(h) GDPR. In the case of a communication of special categories of data based on voluntary consent, their processing is carried out on the basis of Article 9 (1)(a) GDPR.</p><p><strong>Erasure of data</strong>: In the event of a successful application, the data provided by the applicants may be further processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is not successful, the applicant's data will be deleted. Applicants' data will also be deleted if an application is withdrawn, to which applicants are entitled at any time. Subject to a justified revocation by the applicant, the deletion will take place at the latest after the expiry of a period of six months, so that we can answer any follow-up questions regarding the application and comply with our duty of proof under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses are archived in accordance with tax regulations.</p><p><strong>Admission to a talent pool</strong>: Admission to an talent pool, if offered, is based on consent. Applicants are informed that their consent to be included in the talent pool is voluntary, has no influence on the current application process and that they can revoke their consent at any time for the future.</p><ul><li><strong>Processed data types</strong>: Job applicant details (e.g. Personal data, postal and contact addresses and the documents pertaining to the application and the information contained therein, such as cover letter, curriculum vitae, certificates, etc., as well as other information on the person or qualifications of applicants provided with regard to a specific job or voluntarily by applicants).</li><li><strong>Data subjects</strong>: Job applicants.</li><li><strong>Purposes of Processing</strong>: Job Application Process (Establishment and possible later execution as well as possible later termination of the employment relationship).</li><li><strong>Legal Basis</strong>: Job application process as a pre-contractual or contractual relationship (Article 9 (2)(b) GDPR).</li></ul><p><strong>Services and service providers being used:</strong></p><ul><li><strong>LinkedIn Recruiter</strong>: Recruiting platform and services; Service provider: <a href="https://www.linkedin.com" target="_blank" rel="noopener">https://www.linkedin.com</a>, LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: <a href="https://www.linkedin.com" target="_blank" rel="noopener">https://www.linkedin.com</a>; Privacy Policy: <a href="https://www.linkedin.com/legal/privacy-policy" target="_blank" rel="noopener">https://www.linkedin.com/legal/privacy-policy</a>.</li></ul><h2 id="toc-18"><a href="#toc-18" aria-hidden="true"><span class="icon icon-link"></span></a>Newsletter and Electronic Communications</h2><p>We send newsletters, e-mails and other electronic communications (hereinafter referred to as "newsletters") only with the consent of the recipient or a legal permission. Insofar as the contents of the newsletter are specifically described within the framework of registration, they are decisive for the consent of the user. Otherwise, our newsletters contain information about our services and us.</p><p>In order to subscribe to our newsletters, it is generally sufficient to enter your e-mail address. We may, however, ask you to provide a name for the purpose of contacting you personally in the newsletter or to provide further information if this is required for the purposes of the newsletter.</p><p><strong>Double opt-in procedure</strong>: The registration to our newsletter takes place in general in a so-called Double-Opt-In procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with external e-mail addresses.</p><p>The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the login and confirmation times as well as the IP address. Likewise the changes of your data stored with the dispatch service provider are logged.</p><p><strong>Deletion and restriction of processing</strong>: We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to provide evidence of prior consent. The processing of these data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of an obligation to permanently observe an objection, we reserve the right to store the e-mail address solely for this purpose in a blocklist.</p><p><strong>Information on legal bases</strong>: The sending of the newsletter is based on the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing. Insofar as we engage a service provider for sending e-mails, this is done on the basis of our legitimate interests. The registration procedure is recorded on the basis of our legitimate interests for the purpose of demonstrating that it has been conducted in accordance with the law.</p><p>Contents: Information about us, our services, promotions and offers.</p><ul><li><strong>Processed data types</strong>: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Meta/communication data (e.g. device information, IP addresses), Usage data (e.g. websites visited, interest in content, access times).</li><li><strong>Data subjects</strong>: Communication partner (Recipients of e-mails, letters, etc.).</li><li><strong>Purposes of Processing</strong>: Direct marketing (e.g. by e-mail or postal).</li><li><strong>Legal Basis</strong>: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).</li><li><strong>Opt-Out</strong>: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.</li></ul><p><strong>Services and service providers being used:</strong></p><ul><li><strong>HubSpot</strong>: Email marketing platform; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Website: <a href="https://www.hubspot.com" target="_blank" rel="noopener">https://www.hubspot.com</a>; Privacy Policy: <a href="https://legal.hubspot.com/privacy-policy" target="_blank" rel="noopener">https://legal.hubspot.com/privacy-policy</a>; Standard Contractual Clauses (Safeguarding the level of data protection when processing data in third countries): <a href="https://legal.hubspot.com/dpa" target="_blank" rel="noopener">https://legal.hubspot.com/dpa</a>; DPA: <a href="https://legal.hubspot.com/dpa" target="_blank" rel="noopener">https://legal.hubspot.com/dpa</a>.</li></ul><h2 id="toc-19"><a href="#toc-19" aria-hidden="true"><span class="icon icon-link"></span></a>Commercial communication by E-Mail, Postal Mail, Fax or Telephone</h2><p>We process personal data for the purposes of promotional communication, which may be carried out via various channels, such as e-mail, telephone, post or fax, in accordance with the legal requirements.</p><p>The recipients have the right to withdraw their consent at any time or to object to the advertising communication at any time.</p><p>After withdrawal or objection, we may store the data required to prove consent for up to three years on the basis of our legitimate interests before we delete them. The processing of these data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is affirmed.</p><ul><li><strong>Processed data types</strong>: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers).</li><li><strong>Data subjects</strong>: Communication partner (Recipients of e-mails, letters, etc.).</li><li><strong>Purposes of Processing</strong>: Direct marketing (e.g. by e-mail or postal).</li><li><strong>Legal Basis</strong>: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).</li></ul><h2 id="toc-20"><a href="#toc-20" aria-hidden="true"><span class="icon icon-link"></span></a>Web Analysis, Monitoring and Optimization</h2><p>Web analysis is used to evaluate the visitor traffic on our website and may include the behavior, interests or demographic information of users, such as age or gender, as pseudonymous values. With the help of web analysis we can e.g. recognize, at which time our online services or their functions or contents are most frequently used or requested for repeatedly, as well as which areas require optimization.</p><p>In addition to web analysis, we can also use test procedures, e.g. to test and optimize different versions of our online services or their components.</p><p>For these purposes, so-called user profiles can be created and stored in a file (so-called "cookie") or similar procedures in which the relevant user information for the aforementioned analyses is stored. This information may include, for example, content viewed, web pages visited and elements and technical data used there, such as the browser used, computer system used and information on times of use. If users have consented to the collection of their location data, these may also be processed, depending on the provider.</p><p>The IP addresses of the users are also stored. However, we use any existing IP masking procedure (i.e. pseudonymization by shortening the IP address) to protect the user. In general, within the framework of web analysis, A/B testing and optimization, no user data (such as e-mail addresses or names) is stored, but pseudonyms. This means that we, as well as the providers of the software used, do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective processes.</p><p>Google Workspace APIs are not used to develop, improve, or train generalized AI and/or ML models.</p><p><strong>Information on legal basis</strong>: If we ask the users for their consent to the use of third party providers, the legal basis of the processing is consent. Furthermore, the processing can be a component of our (pre)contractual services, provided that the use of the third party was agreed within this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.</p><ul><li><strong>Processed data types</strong>: Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).</li><li><strong>Data subjects</strong>: Users (e.g. website visitors, users of online services).</li><li><strong>Purposes of Processing</strong>: Web Analytics (e.g. access statistics, recognition of returning visitors), Profiles with user-related information (Creating user profiles), Clicktracking, A/B Tests, Feedback (e.g. collecting feedback via online form), Heatmaps ("Heatmaps" are mouse movements of the users, which are combined to an overall picture.), Polls and Questionnaires (e.g. surveys with input options, multiple choice questions), Marketing.</li><li><strong>Security measures</strong>: IP Masking (Pseudonymization of the IP address).</li><li><strong>Legal Basis</strong>: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).</li></ul><p><strong>Services and service providers being used:</strong></p><ul><li><strong>Google Analytics</strong>: web analytics; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: <a href="https://marketingplatform.google.com/intl/en/about/analytics/" target="_blank" rel="noopener">https://marketingplatform.google.com/intl/en/about/analytics/</a>; Privacy Policy: <a href="https://policies.google.com/privacy" target="_blank" rel="noopener">https://policies.google.com/privacy</a>.</li><li><strong>Google Optimize</strong>: Use of Google Analytics data for the purpose of improving areas of our online services and improving the targeting of our marketing activities on potential user interests; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: <a href="https://optimize.google.com" target="_blank" rel="noopener">https://optimize.google.com</a>; Privacy Policy: <a href="https://policies.google.com/privacy" target="_blank" rel="noopener">https://policies.google.com/privacy</a>; Opt-Out: Opt-Out-Plugin: <a href="https://tools.google.com/dlpage/gaoptout?hl=en" target="_blank" rel="noopener">https://tools.google.com/dlpage/gaoptout?hl=en</a>, Settings for the Display of Advertisements: <a href="https://adssettings.google.com/authenticated" target="_blank" rel="noopener">https://adssettings.google.com/authenticated</a>.</li><li><strong>Hotjar</strong>: Testing and Optimization; Service provider: Hotjar Ltd., 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta ; Website: <a href="https://www.hotjar.com" target="_blank" rel="noopener">https://www.hotjar.com</a>; Privacy Policy: <a href="https://www.hotjar.com/legal/policies/privacy" target="_blank" rel="noopener">https://www.hotjar.com/legal/policies/privacy</a>. Cookie Policy: <a href="https://www.hotjar.com/legal/policies/cookie-information" target="_blank" rel="noopener">https://www.hotjar.com/legal/policies/cookie-information</a>; Retention period: The cookies that Hotjar uses have a different "lifetime"; some last up to 365 days, some only last during the current visit; Opt-Out: <a href="https://www.hotjar.com/legal/compliance/opt-out" target="_blank" rel="noopener">https://www.hotjar.com/legal/compliance/opt-out</a>.</li><li><strong>Salesloft</strong>: Use of communications and web analytics; Service Provider: 1180 West Peachtree St. NW, Suite 2400, Atlanta, GA 30309; Website: <a href="https://www.salesloft.com/" target="_blank" rel="noopener">https://www.salesloft.com/</a>; Privacy Policy: <a href="https://www.salesloft.com/privacy-policies/" target="_blank" rel="noopener">https://www.salesloft.com/privacy-policies/</a>.</li></ul><p>Canto’s Portal Features on Platform collect web analytics for the purpose of page use. Portals in platform are used to share and present assets with clients and visitors directly from within your library in the Canto. The following service provider is utillized:</p><ul><li><strong>Pendo</strong>: Use of Pendo for the purpose of improving areas of our platform services; Service Provider: Pendo, 301 Hillsborough St, Raleigh, NC 27603; Website: <a href="https://www.pendo.io/" target="_blank" rel="noopener">https://www.pendo.io/</a> ; Privacy Policy: <a href="https://www.pendo.io/legal/privacy-policy/" target="_blank" rel="noopener">https://www.pendo.io/legal/privacy-policy/</a>.</li></ul><h2 id="toc-21"><a href="#toc-21" aria-hidden="true"><span class="icon icon-link"></span></a>Online Marketing</h2><p>We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as "Content") based on the potential interests of users and the measurement of their effectiveness.</p><p>For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedure in which the relevant user information for the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners and technical information such as the browser used, computer system used and information on usage times. If users have consented to the collection of their sideline data, these can also be processed.</p><p>The IP addresses of the users are also stored. However, we use provided IP masking procedures (i.e. pseudonymization by shortening the IP address) to ensure the protection of the user's by using a pseudonym. In general, within the framework of the online marketing process, no clear user data (such as e-mail addresses or names) is secured, but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.</p><p>The information in the profiles is usually stored in the cookies or similar memorizing procedures. These cookies can later, generally also on other websites that use the same online marketing technology, be read and analyzed for purposes of content display, as well as supplemented with other data and stored on the server of the online marketing technology provider.</p><p>Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing technology we use and the network links the profiles of the users in the aforementioned data. Please note that users may enter into additional agreements with the social network providers or other service providers, e.g. by consenting as part of a registration process.</p><p>As a matter of principle, we only gain access to summarized information about the performance of our advertisements. However, within the framework of so-called conversion measurement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used alone for the performance analysis of our marketing activities.</p><p>Unless otherwise stated, we kindly ask you to consider that cookies used will be stored for a period of two years.</p><p><strong>Information on legal basis</strong>: If we ask users for their consent (e.g. in the context of a so-called "cookie banner consent"), the legal basis for processing data for online marketing purposes is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online services. In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.</p><p>With the help of the Facebook pixel (or equivalent functions, to transfer Event-Data or Contact Information via interfaces or other software in apps), Facebook is on the one hand able to determine the visitors of our online services as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use Facebook pixels to display Facebook ads placed by us only to Facebook users and within the services of partners cooperating with Facebook (so-called "audience network" <a href="https://www.facebook.com/audiencenetwork/" target="_blank" rel="noopener">https://www.facebook.com/audiencenetwork/</a>) who have shown an interest in our online services or who have certain characteristics (e.g. interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of Facebook pixels, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not appear annoying. The Facebook pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by showing whether users were referred to our website after clicking on a Facebook ad (known as "conversion tracking").</p><ul><li><strong>Processed data types</strong>: Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses), Event Data (Facebook) ("Event Data" is data that can be transmitted from us to Facebook, e.g. via Facebook pixels (via apps or other means) and relates to persons or their actions; the data includes, for example, information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; Event data is processed for the purpose of creating target groups for content and advertising information (Custom Audiences); Event Data does not include the actual content (such as written comments), login information, and Contact Information (such as names, email addresses, and phone numbers). Event Data is deleted by Facebook after a maximum of two years, the Custom Audiences created from them with the deletion of our Facebook account).</li><li><strong>Data subjects</strong>: Users (e.g. website visitors, users of online services).</li><li><strong>Purposes of Processing</strong>: Marketing, Profiles with user-related information (Creating user profiles), Conversion tracking (Measurement of the effectiveness of marketing activities).</li><li><strong>Security measures</strong>: IP Masking (Pseudonymization of the IP address).</li><li><strong>Legal Basis</strong>: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).</li><li><strong>Opt-Out</strong>: We refer to the privacy policies of the respective service providers and the possibilities for objection (so-called "opt-out"). If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered collectively for each area: a) Europe: <a href="https://www.youronlinechoices.eu" target="_blank" rel="noopener">https://www.youronlinechoices.eu</a>. b) Canada: <a href="https://www.youradchoices.ca/choices" target="_blank" rel="noopener">https://www.youradchoices.ca/choices</a>. c) USA: <a href="https://www.aboutads.info/choices" target="_blank" rel="noopener">https://www.aboutads.info/choices</a>. d) Cross-regional: <a href="https://optout.aboutads.info" target="_blank" rel="noopener">https://optout.aboutads.info</a>.</li></ul><p><strong>Services and service providers being used:</strong></p><ul><li><strong>Capterra</strong>: Comparison site; Service provider: Capterra Inc., 1201 Wilson Blvd., 9th Floor, Arlington, VA 22209, USA; Website: <a href="https://www.capterra.com/" target="_blank" rel="noopener">https://www.capterra.com/</a>; Privacy Policy: <a href="https://www.capterra.com/legal/privacy-policy" target="_blank" rel="noopener">https://www.capterra.com/legal/privacy-policy</a>.</li><li><strong>Facebook Pixel and Custom Audiences (Custom Audiences)</strong>: Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Website: <a href="https://www.facebook.com" target="_blank" rel="noopener">https://www.facebook.com</a>; Privacy Policy: <a href="https://www.facebook.com/about/privacy" target="_blank" rel="noopener">https://www.facebook.com/about/privacy</a>; Standard Contractual Clauses (Safeguarding the level of data protection when processing data in third countries): The "Facebook EU Data Transfer Addendum" (<a href="https://www.facebook.com/legal/EU_data_transfer_addendum" target="_blank" rel="noopener">https://www.facebook.com/legal/EU_data_transfer_addendum</a>) apply in case of processing of Event Data of EU citizens in the USA and the inclusion of the SCC in the "Facebook Platform Terms of Use" (<a href="https://developers.facebook.com/terms" target="_blank" rel="noopener">https://developers.facebook.com/terms</a>) with regard to the processing of Event Data from Facebook as controller in the context of ad placement; DPA: <a href="https://www.facebook.com/legal/terms/dataprocessing" target="_blank" rel="noopener">https://www.facebook.com/legal/terms/dataprocessing</a>; The "Data Processing Terms" (<a href="https://www.facebook.com/legal/terms/dataprocessing" target="_blank" rel="noopener">https://www.facebook.com/legal/terms/dataprocessing</a>) apply with respect to Event Data that Facebook processes to provide reporting and analytics to businesses; The "Controller Addendum" as a joint responsibility agreement (Article 26(1) p. 3 of the GDPR) is relevant in the case of processing of Event Data by Facebook as controller for the purposes of targeting and improving and securing Facebook's products.</li><li><strong>Google Analytics</strong>: Online marketing and web analytics; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: <a href="https://marketingplatform.google.com/intl/en/about/analytics/" target="_blank" rel="noopener">https://marketingplatform.google.com/intl/en/about/analytics/</a>; Privacy Policy: <a href="https://policies.google.com/privacy" target="_blank" rel="noopener">https://policies.google.com/privacy</a>; Opt-Out: Opt-Out-Plugin: <a href="https://tools.google.com/dlpage/gaoptout?hl=en" target="_blank" rel="noopener">https://tools.google.com/dlpage/gaoptout?hl=en</a>, Settings for the Display of Advertisements: <a href="https://adssettings.google.com/authenticated" target="_blank" rel="noopener">https://adssettings.google.com/authenticated</a>.</li><li><strong>Google Ads and Conversion Tracking</strong>: We use the Google "Ads" online marketing method to place ads on the Google advertising network (e.g., in search results, videos, websites, etc.) so that they are displayed to users who have an alleged interest in the ads. We also measure the conversion of the ads. However, we only know the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we ourselves do not receive any information that can be used to identify users. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: <a href="https://marketingplatform.google.com" target="_blank" rel="noopener">https://marketingplatform.google.com</a>; Privacy Policy: <a href="https://policies.google.com/privacy" target="_blank" rel="noopener">https://policies.google.com/privacy</a>.</li><li><strong>HubSpot</strong>: Marketing software for lead generation, marketing automation and analysis of marketing activities; Service provider: HubSpot, Inc., 25 First St., 2nd floor, Cambridge, Massachusetts 02141, USA; Website: <a href="https://www.hubspot.de" target="_blank" rel="noopener">https://www.hubspot.de</a>; Privacy Policy: <a href="https://legal.hubspot.com/privacy-policy" target="_blank" rel="noopener">https://legal.hubspot.com/privacy-policy</a>.</li><li><strong>LinkedIn</strong>: e.g. Insights Tag / Conversion tracking; Service provider: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA; Website: <a href="https://www.linkedin.com" target="_blank" rel="noopener">https://www.linkedin.com</a>; Privacy Policy: <a href="https://www.linkedin.com/legal/privacy-policy" target="_blank" rel="noopener">https://www.linkedin.com/legal/privacy-policy</a>, cookie policy: <a href="https://www.linkedin.com/legal/cookie_policy" target="_blank" rel="noopener">https://www.linkedin.com/legal/cookie_policy</a>; Opt-Out: <a href="https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out" target="_blank" rel="noopener">https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out</a>.</li><li><strong>Metadata.io</strong>: Demand generation; Service provider: Metadata.io, 880 Harrison St. Suite 303C, San Francisco, CA 94107; Website: <a href="https://metadata.io/" target="_blank" rel="noopener">https://metadata.io/</a>; Privacy Policy: <a href="https://metadata.io/privacy-policy/" target="_blank" rel="noopener">https://metadata.io/privacy-policy/</a>.</li><li><strong>Microsoft Advertising</strong>: Search Engine Marketing / Remarketing / Conversion measurement; We use search engine marketing to place ads on the Microsoft advertising network (e.g., in search results, videos, websites, etc.) so that they are displayed to users who have an alleged interest in the ads. We also measure the conversion of the ads. Service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; Website: <a href="https://about.ads.microsoft.com/en-us" target="_blank" rel="noopener">https://about.ads.microsoft.com/en-us</a>; Privacy Policy: <a href="https://privacy.microsoft.com/en-US/privacystatement" target="_blank" rel="noopener">https://privacy.microsoft.com/en-US/privacystatement</a>; Opt-Out: <a href="https://choice.microsoft.com/en-US/opt-out" target="_blank" rel="noopener">https://choice.microsoft.com/en-US/opt-out</a>.</li><li><strong>PPC Protect</strong>: Automated click fraud prevention tool. Service provider: PPC Protect LLC Strawberry Fields, Chorley PR7 1PS United Kingdom; Privacy Policy: <a href="https://ppcprotect.com/privacy-policy/" target="_blank" rel="noopener">https://ppcprotect.com/privacy-policy/</a>; Data Processing Agreement: <a href="https://ppcprotect.com/data-processing-agreement/" target="_blank" rel="noopener">https://ppcprotect.com/data-processing-agreement/</a>; Terms: <a href="https://ppcprotect.com/terms-of-service/" target="_blank" rel="noopener">https://ppcprotect.com/terms-of-service/</a>.</li><li><strong>Storylane Inc</strong>: A no-code platform that helps companies create interactive product demos: 2261 Market Street, San Francisco CA 94114; Website: <a href="https://www.storylane.io/" target="_blank" rel="noopener">https://www.storylane.io/</a>; Privacy Policy: <a href="https://www.storylane.io/privacy-policy" target="_blank" rel="noopener">https://www.storylane.io/privacy-policy</a>.</li><li><strong>ZoomInfo</strong>: Account based marketing; Service provider: ZoomInfo Technologies LLC, 805 Broadway St., Suite 900, Vancouver, WA 98660; Website: <a href="https://www.zoominfo.com/" target="_blank" rel="noopener">https://www.zoominfo.com/</a>; Privacy Policy: <a href="https://www.zoominfo.com/about-zoominfo/privacy-policy" target="_blank" rel="noopener">https://www.zoominfo.com/about-zoominfo/privacy-policy</a>.</li></ul><h2 id="toc-22"><a href="#toc-22" aria-hidden="true"><span class="icon icon-link"></span></a>Profiles in Social Networks (Social Media)</h2><p>We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.</p><p>We would like to point out that user data may be processed outside the European Union. This may entail risks for users, e.g. by making it more difficult to enforce users' rights.</p><p>In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behavior and the associated interests of users. The user profiles can then be used, for example, to place advertisements within and outside the networks which are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the user's computer, in which the user's usage behavior and interests are stored. Furthermore, data can be stored in the user profiles independently of the devices used by the users (especially if the users are members of the respective networks or will become members later on).</p><p>For a detailed description of the respective processing operations and the opt-out options, please refer to the respective data protection declarations and information provided by the providers of the respective networks.</p><p>Also in the case of requests for information and the exercise of rights of data subjects, we point out that these can be most effectively pursued with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, please do not hesitate to contact us.</p><p><strong>Facebook</strong>: We are jointly responsible (so called "joint controller") with Facebook Ireland Ltd. for the collection (but not the further processing) of data of visitors to our Facebook page. This data includes information about the types of content users view or interact with, or the actions they take (see "Things that you and others do and provide" in the Facebook Data Policy: <a href="https://www.facebook.com/policy" target="_blank" rel="noopener">https://www.facebook.com/policy</a>), and information about the devices used by users (e.g., IP addresses, operating system, browser type, language settings, cookie information; see "Device Information" in the Facebook Data Policy: <a href="https://www.facebook.com/policy" target="_blank" rel="noopener">https://www.facebook.com/policy</a>). As explained in the Facebook Data Policy under "How we use this information?" Facebook also collects and uses information to provide analytics services, known as "page insights," to site operators to help them understand how people interact with their pages and with content associated with them. We have concluded a special agreement with Facebook ("Information about Page-Insights", <a href="https://www.facebook.com/legal/terms/page_controller_addendum" target="_blank" rel="noopener">https://www.facebook.com/legal/terms/page_controller_addendum</a>), which regulates in particular the security measures that Facebook must observe and in which Facebook has agreed to fulfill the rights of the persons concerned (i.e. users can send information access or deletion requests directly to Facebook). The rights of users (in particular to access to information, erasure, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information about Page Insights" (<a href="https://www.facebook.com/legal/terms/information_about_page_insights_data" target="_blank" rel="noopener">https://www.facebook.com/legal/terms/information_about_page_insights_data</a>).</p><ul><li><strong>Processed data types</strong>: Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).</li><li><strong>Data subjects</strong>: Users (e.g. website visitors, users of online services).</li><li><strong>Purposes of Processing</strong>: Contact requests and communication, Feedback (e.g. collecting feedback via online form), Marketing.</li><li><strong>Legal Basis</strong>: Legitimate Interests (Article 6 (1) (f) GDPR).</li></ul><p><strong>Services and service providers being used:</strong></p><ul><li><strong>Facebook</strong>: Social network; Service provider: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: <a href="https://www.facebook.com" target="_blank" rel="noopener">https://www.facebook.com</a>; Privacy Policy: <a href="https://www.facebook.com/about/privacy" target="_blank" rel="noopener">https://www.facebook.com/about/privacy</a>; Opt-Out: Settings for advertisements: <a href="https://www.facebook.com/adpreferences/ad_settings" target="_blank" rel="noopener">https://www.facebook.com/adpreferences/ad_settings</a> (login at Facebook is required).</li><li><strong>LinkedIn</strong>: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: <a href="https://www.linkedin.com" target="_blank" rel="noopener">https://www.linkedin.com</a>; Privacy Policy: <a href="https://www.linkedin.com/legal/privacy-policy" target="_blank" rel="noopener">https://www.linkedin.com/legal/privacy-policy</a>; Opt-Out: <a href="https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out" target="_blank" rel="noopener">https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out</a>.</li><li><strong>Twitter</strong>: Social network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Privacy Policy: <a href="https://twitter.com/de/privacy" target="_blank" rel="noopener">https://twitter.com/de/privacy</a>, (Settings) <a href="https://twitter.com/personalization" target="_blank" rel="noopener">https://twitter.com/personalization</a>.</li></ul><h2 id="toc-23"><a href="#toc-23" aria-hidden="true"><span class="icon icon-link"></span></a>Plugins and embedded functions and content</h2><p>Within our online services, we integrate functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may, for example, be graphics, videos or city maps (hereinafter uniformly referred to as "Content").</p><p>The integration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of these contents or functions. We strive to use only those contents, whose respective offerers use the IP address only for the distribution of the contents. Third parties may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may include technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, as well as may be linked to such information from other sources.</p><p><strong>Information on legal basis</strong>: If we ask users for their consent (e.g. in the context of a so-called "cookie banner consent"), the legal basis for processing is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online services. We refer you to the note on the use of cookies in this privacy policy.</p><ul><li><strong>Processed data types</strong>: Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).</li><li><strong>Data subjects</strong>: Users (e.g. website visitors, users of online services).</li><li><strong>Purposes of Processing</strong>: Provision of our online services and usability.</li><li><strong>Legal Basis</strong>: Consent (Article 6 (1) (a) GDPR), Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).</li></ul><p><strong>Services and service providers being used:</strong></p><ul><li><strong>Wistia-Videos</strong>: Video content; Service provider: Wistia, Inc., 120 Brookline Street, Cambridge, Massachusetts 02139, USA; Website: <a href="https://wistia.com/" target="_blank" rel="noopener">https://wistia.com/</a>; Privacy Policy: <a href="https://wistia.com/privacy" target="_blank" rel="noopener">https://wistia.com/privacy</a>.</li><li><strong>YouTube-Videos</strong>: Video content; YouTube is integrated via the domain <a href="https://www.youtube-nocookie.com" target="_blank" rel="noopener">https://www.youtube-nocookie.com</a> in the so-called " enhanced data protection mode", whereby no cookies on user activities are collected in order to personalize the video playback. Nevertheless, information on the user's interaction with the video (e.g. remembering the last playback point) may be stored. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, , parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: <a href="https://www.youtube.com" target="_blank" rel="noopener">https://www.youtube.com</a>; Privacy Policy: <a href="https://policies.google.com/privacy" target="_blank" rel="noopener">https://policies.google.com/privacy</a>.</li></ul><h2 id="toc-24"><a href="#toc-24" aria-hidden="true"><span class="icon icon-link"></span></a>Management, Organization and Utilities</h2><p>We use services, platforms and software from other providers (hereinafter referred to as " third-party providers") for the purposes of organizing, administering, planning and providing our services. When selecting third-party providers and their services, we comply with the legal requirements.</p><p>Within this context, personal data may be processed and stored on the servers of third-party providers. This may include various data that we process in accordance with this privacy policy. This data may include in particular master data and contact data of users, data on processes, contracts, other processes and their contents.</p><p>If users are referred to the third-party providers or their software or platforms in the context of communication, business or other relationships with us, the third-party provider processing may process usage data and metadata that can be processed by them for security purposes, service optimization or marketing purposes. We therefore ask you to read the data protection notices of the respective third party providers.</p><p><strong>Information on legal basis</strong>: If we ask the users for their consent to the use of third party providers, the legal basis of the processing is consent. Furthermore, the processing can be a component of our (pre)contractual services, provided that the use of the third party was agreed within this context. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in efficient, economic and recipient friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.</p><ul><li><strong>Processed data types</strong>: Inventory data (e.g. names, addresses), Contact data (e.g. e-mail, telephone numbers), Content data (e.g. text input, photographs, videos), Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).</li><li><strong>Data subjects</strong>: Communication partner (Recipients of e-mails, letters, etc.), Users (e.g. website visitors, users of online services), Prospective customers.</li><li><strong>Purposes of Processing</strong>: Contact requests and communication, Web Analytics (e.g. access statistics, recognition of returning visitors), Remarketing, Conversion tracking (Measurement of the effectiveness of marketing activities), Marketing, Profiles with user-related information (Creating user profiles).</li><li><strong>Legal Basis</strong>: Consent (Article 6 (1) (a) GDPR), Performance of a contract and prior requests (Article 6 (1) (b) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).</li></ul><p><strong>Services and service providers being used:</strong></p><ul><li><strong>Chili Piper</strong>: Lead routing; Service provider: Chili Piper, Inc., One Dock 72 Way, Brooklyn, NY 11205, USA; Website: <a href="https://www.chilipiper.com/" target="_blank" rel="noopener">https://www.chilipiper.com/</a>; Privacy Policy: <a href="https://www.chilipiper.com/privacy-policy" target="_blank" rel="noopener">https://www.chilipiper.com/privacy-policy</a>.</li><li><strong>Salesforce Marketing Cloud</strong>: CRM platform; Service provider: salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 München, Germany, parent company: Salesforce.com, inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, USA; Website: <a href="https://www.salesforce.com" target="_blank" rel="noopener">https://www.salesforce.com</a>; Privacy Policy: <a href="https://www.salesforce.com/company/privacy/" target="_blank" rel="noopener">https://www.salesforce.com/company/privacy/</a>.</li></ul><h2 id="toc-25"><a href="#toc-25" aria-hidden="true"><span class="icon icon-link"></span></a>Erasure of data</h2><p>The data processed by us will be erased in accordance with the statutory provisions as soon as their processing is revoked or other permissions no longer apply (e.g. if the purpose of processing this data no longer applies or they are not required for the purpose).</p><p>If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data will be restricted and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or for which storage is necessary to assert, exercise or defend legal claims or to protect the rights of another natural or legal person.</p><p>In the context of our information on data processing, we may provide users with further information on the deletion and retention of data that is specific to the respective processing operation.</p><h2 id="toc-26"><a href="#toc-26" aria-hidden="true"><span class="icon icon-link"></span></a>Changes and Updates to the Privacy Policy</h2><p>We kindly ask you to inform yourself regularly about the contents of our data protection declaration. We will adjust the privacy policy as changes in our data processing practices make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.</p><p>If we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that addresses may change over time and to verify the information before contacting us.</p><h2 id="toc-27"><a href="#toc-27" aria-hidden="true"><span class="icon icon-link"></span></a>Rights of Data Subjects</h2><p>As data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:</p><ul><li><strong>Right to Object: You have the right, on grounds arising from your particular situation, to object at any time to the processing of your personal data which is based on letter (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. Where personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of the personal data concerning you for the purpose of such marketing, which includes profiling to the extent that it is related to such direct marketing.</strong></li><li><strong>Right of withdrawal for consents</strong>: You have the right to revoke consents at any time.</li><li><strong>Right of access</strong>: You have the right to request confirmation as to whether the data in question will be processed and to be informed of this data and to receive further information and a copy of the data in accordance with the provisions of the law.</li><li><strong>Right to rectification</strong>: You have the right, in accordance with the law, to request the completion of the data concerning you or the rectification of the incorrect data concerning you.</li><li><strong>Right to Erasure and Right to Restriction of Processing</strong>: In accordance with the statutory provisions, you have the right to demand that the relevant data be erased immediately or, alternatively, to demand that the processing of the data be restricted in accordance with the statutory provisions.</li><li><strong>Right to data portability</strong>: You have the right to receive data concerning you which you have provided to us in a structured, common and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.</li><li><strong>Complaint to the supervisory authority</strong>: In accordance with the law and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State where you habitually reside, the supervisory authority of your place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the 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