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Unlocking effective measurement with Privacy Sandbox
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</div> </div></li> </ul> </div> </section> <div class="article-hero-below-inner"> <div class="article-hero-below-byline glue-caption"><span class="article-hero-below-byline-date"> Nov 12, 2024 </span> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg"></div> </div> <div class="article-authors glue-page glue-spacer-4-top glue-spacer-4-bottom"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-1-md glue-grid__col--span-1-lg glue-grid__col--span-2-xl"></div> <div class="article-author-container glue-grid__col glue-grid__col--span-12 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-8-xl"> <div class="author-blurb"> <div class="author-image"><picture data-crop="48icon"> <source media="(max-width: 599px)" type="image/webp" width="48" height="48" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/25/7a/e0d4ff14415bacdbe2618e804d42/jolyn-yao-800x800-headshot.jpg%3Dc-s800 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/25/7a/e0d4ff14415bacdbe2618e804d42/jolyn-yao-800x800-headshot.jpg%3Dc-s800 2x"> <source media="(max-width: 599px)" width="48" height="48" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/25/7a/e0d4ff14415bacdbe2618e804d42/jolyn-yao-800x800-headshot.jpg%3Dc-s800"> <img class="image" data-alt-override="false" alt="Jolyn Yao Headshot" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/25/7a/e0d4ff14415bacdbe2618e804d42/jolyn-yao-800x800-headshot.jpg%3Dc-s800 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/25/7a/e0d4ff14415bacdbe2618e804d42/jolyn-yao-800x800-headshot.jpg%3Dc-s800 2x" width="48" height="48" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/25/7a/e0d4ff14415bacdbe2618e804d42/jolyn-yao-800x800-headshot.jpg=c-s800"> </picture> </div> <div class="author-blurb-container"><span class="author-name glue-body">Jolyn Yao</span> <span class="author-description glue-caption"><p>Product Manager, Measurement Lead at Privacy Sandbox</p></span> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-1-md glue-grid__col--span-1-lg glue-grid__col--span-2-xl"></div> </div> </div> </div> </div> <section class="rich-text-body glue-page _aspire-first-episode-we-have-to-have-both-feet-on-the-ground-section glue-spacer-none-top glue-spacer-0-bottom" data-g-template_id="aspire-first-episode-we-have-to-have-both-feet-on-the-ground-section" data-g-template_name="dynamic grid"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-2-lg"> <div class="modules-lib__spacer-container _spacer-2-2-2"> <div class="modules-lib__spacer modules-lib__spacer--mobile glue-mod-spacer-2-top"></div> <div class="modules-lib__spacer modules-lib__spacer--tablet glue-mod-spacer-2-top"></div> <div class="modules-lib__spacer modules-lib__spacer--desktop glue-mod-spacer-2-top"></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-8-lg"> <div class="article-body-byo" data-cy="article-page-byo"> <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items"> <p>The future of measurement is here, and it’s built on privacy. Marketers need effective measurement to understand and optimize performance, and ad tech companies need it to fine-tune solutions and show value to their clients.</p> <p>But with user privacy taking center stage, traditional measurement methods are evolving. Companies across the ads ecosystem are exploring new signals like first-party data and innovative technologies like the Privacy Sandbox Attribution Reporting, Private Aggregation, and Shared Storage APIs.</p> <p>This blog post shares how the Privacy Sandbox for web empowers ad tech companies to measure advertising effectiveness while safeguarding user privacy. We'll discuss how these technologies work and provide practical steps to unlock their full potential. Get inspired by real-world examples from ad tech companies using these tools to maximize performance, and discover resources to help you keep pace with the latest advancements.</p> <p><span style="" class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr"><b>Measuring effectively with fewer cross-site identifiers</b></span></p> <p>Let’s start with some basics on privacy-preserving measurement. The good news is that privacy and effective ad measurement can co-exist. To gain accurate insights and make informed decisions, marketers and ad tech providers need reliable data that reflects overall trends and is not skewed by outlier data. This approach respects user privacy because it doesn't rely on individual-level information.</p> <p>To make this possible, Privacy Sandbox uses techniques like:</p> </div> </div> <section class="glue-carousel-list-a glue-carousel-list glue-page" data-cy="carousel-list-a"> <div class="glue-spacer-4-top glue-spacer-4-bottom"> <div class="glue-carousel glue-carousel--cards glue-grid__col glue-grid__col--span-12 glue-grid__col--span-12-md" data-glue-carousel-peek-out="true" data-glue-carousel-navigation="true" data-glue-carousel-animation="true" data-glue-carousel-cards-per-page="3" data-glue-carousel-dragging="true"><!-- Prev --> <button class="glue-carousel__button glue-carousel__button--prev" aria-label="Go to the previous page"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--32px"><use xlink:href="#chevron-left"></use> </svg></button> <!-- Next --> <button class="glue-carousel__button glue-carousel__button--next" aria-label="Go to the next page"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--32px"><use xlink:href="#chevron-right"></use> </svg></button> <!-- List --> <div class="glue-carousel__viewport"> <div class="glue-carousel__list"> <div data-cy="card" class="glue-card glue-card-no-hover glue-text-left" aria-label="Slide 1 of 4"> <div class="glue-card__outer glue-carousel__item" data-cy="card-outer"> <div class="glue-card__inner" data-card-fill="white-50"><picture data-crop="span4Col16x9" class="glue-card__asset" aria-hidden="true"> <source media="(min-width: 1024px)" type="image/webp" width="390" height="219" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/ca/eb/4e2896664a46b2cfb57a37b52235/blog-assets-carousel01-png-aggregation.png%3Dn-w1921-h1079 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/ca/eb/4e2896664a46b2cfb57a37b52235/blog-assets-carousel01-png-aggregation.png%3Dn-w1921-h1079 2x"> <source media="(min-width: 1024px)" width="390" height="219" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/ca/eb/4e2896664a46b2cfb57a37b52235/blog-assets-carousel01-png-aggregation.png%3Dn-w1921-h1079"> <source media="(min-width: 600px)" type="image/webp" width="288" height="162" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/ca/eb/4e2896664a46b2cfb57a37b52235/blog-assets-carousel01-png-aggregation.png%3Dn-w1921-h1081 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/ca/eb/4e2896664a46b2cfb57a37b52235/blog-assets-carousel01-png-aggregation.png%3Dn-w1921-h1081 2x"> <source media="(min-width: 600px)" width="288" height="162" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/ca/eb/4e2896664a46b2cfb57a37b52235/blog-assets-carousel01-png-aggregation.png%3Dn-w1921-h1081"> <source media="(max-width: 599px)" type="image/webp" width="543" height="305" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/ca/eb/4e2896664a46b2cfb57a37b52235/blog-assets-carousel01-png-aggregation.png%3Dn-w1921-h1079 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/ca/eb/4e2896664a46b2cfb57a37b52235/blog-assets-carousel01-png-aggregation.png%3Dn-w1921-h1079 2x"> <source media="(max-width: 599px)" width="543" height="305" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/ca/eb/4e2896664a46b2cfb57a37b52235/blog-assets-carousel01-png-aggregation.png%3Dn-w1921-h1079"> <img class="image" data-alt-override="false" alt="A server with lines coming towards it from all directions, representing the aggregation of data across many users." srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/ca/eb/4e2896664a46b2cfb57a37b52235/blog-assets-carousel01-png-aggregation.png%3Dn-w1921-h1079 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/ca/eb/4e2896664a46b2cfb57a37b52235/blog-assets-carousel01-png-aggregation.png%3Dn-w1921-h1079 2x" width="543" height="305" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/ca/eb/4e2896664a46b2cfb57a37b52235/blog-assets-carousel01-png-aggregation.png=n-w1921-h1079"> </picture> <div class="glue-card__content glue-spacer-3-top"> <p class="glue-card__description" aria-hidden="true" data-cy="card-description"><span style="margin-left: 0" class="glue-font-weight-regular" data-cy="text-attr"><b>Aggregation</b></span><br><br> Data is combined across many users to show overall trends without revealing individual user information.</p> </div> </div> </div> </div> <div data-cy="card" class="glue-card glue-card-no-hover glue-text-left" aria-label="Slide 2 of 4"> <div class="glue-card__outer glue-carousel__item" data-cy="card-outer"> <div class="glue-card__inner" data-card-fill="white-50"><picture data-crop="span4Col16x9" class="glue-card__asset" aria-hidden="true"> <source media="(min-width: 1024px)" type="image/webp" width="390" height="219" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/30/0c/888036dc4930a6dc81c3bcdd35e6/blog-assets-carousel02-png-noise.png%3Dn-w1921-h1079 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/30/0c/888036dc4930a6dc81c3bcdd35e6/blog-assets-carousel02-png-noise.png%3Dn-w1921-h1079 2x"> <source media="(min-width: 1024px)" width="390" height="219" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/30/0c/888036dc4930a6dc81c3bcdd35e6/blog-assets-carousel02-png-noise.png%3Dn-w1921-h1079"> <source media="(min-width: 600px)" type="image/webp" width="288" height="162" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/30/0c/888036dc4930a6dc81c3bcdd35e6/blog-assets-carousel02-png-noise.png%3Dn-w1921-h1081 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/30/0c/888036dc4930a6dc81c3bcdd35e6/blog-assets-carousel02-png-noise.png%3Dn-w1921-h1081 2x"> <source media="(min-width: 600px)" width="288" height="162" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/30/0c/888036dc4930a6dc81c3bcdd35e6/blog-assets-carousel02-png-noise.png%3Dn-w1921-h1081"> <source media="(max-width: 599px)" type="image/webp" width="543" height="305" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/30/0c/888036dc4930a6dc81c3bcdd35e6/blog-assets-carousel02-png-noise.png%3Dn-w1921-h1079 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/30/0c/888036dc4930a6dc81c3bcdd35e6/blog-assets-carousel02-png-noise.png%3Dn-w1921-h1079 2x"> <source media="(max-width: 599px)" width="543" height="305" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/30/0c/888036dc4930a6dc81c3bcdd35e6/blog-assets-carousel02-png-noise.png%3Dn-w1921-h1079"> <img class="image" data-alt-override="false" alt="A diagram illustrating a group of interconnected squares and circles. A few of the shapes are not filled in, representing the random data added to measurement results. " srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/30/0c/888036dc4930a6dc81c3bcdd35e6/blog-assets-carousel02-png-noise.png%3Dn-w1921-h1079 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/30/0c/888036dc4930a6dc81c3bcdd35e6/blog-assets-carousel02-png-noise.png%3Dn-w1921-h1079 2x" width="543" height="305" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/30/0c/888036dc4930a6dc81c3bcdd35e6/blog-assets-carousel02-png-noise.png=n-w1921-h1079"> </picture> <div class="glue-card__content glue-spacer-3-top"> <p class="glue-card__description" aria-hidden="true" data-cy="card-description"><b>Noise</b><br><br> Randomized data, or noise, is added to measurement results, making it harder to identify individual users while still providing valuable insights into overall ad performance. The impact of noise (the signal-to-noise ratio) can be customized with levers like volume of aggregated user data contributing to the report or number of event-level reports received.</p> </div> </div> </div> </div> <div data-cy="card" class="glue-card glue-card-no-hover glue-text-left" aria-label="Slide 3 of 4"> <div class="glue-card__outer glue-carousel__item" data-cy="card-outer"> <div class="glue-card__inner" data-card-fill="white-50"><picture data-crop="span4Col16x9" class="glue-card__asset" aria-hidden="true"> <source media="(min-width: 1024px)" type="image/webp" width="390" height="219" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/c9/bf/aa1d23fd4d0eb6d990efd0d231e1/blog-assets-carousel03-png-encryption-tees.png%3Dn-w1921-h1079 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/c9/bf/aa1d23fd4d0eb6d990efd0d231e1/blog-assets-carousel03-png-encryption-tees.png%3Dn-w1921-h1079 2x"> <source media="(min-width: 1024px)" width="390" height="219" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/c9/bf/aa1d23fd4d0eb6d990efd0d231e1/blog-assets-carousel03-png-encryption-tees.png%3Dn-w1921-h1079"> <source media="(min-width: 600px)" type="image/webp" width="288" height="162" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/c9/bf/aa1d23fd4d0eb6d990efd0d231e1/blog-assets-carousel03-png-encryption-tees.png%3Dn-w1921-h1081 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/c9/bf/aa1d23fd4d0eb6d990efd0d231e1/blog-assets-carousel03-png-encryption-tees.png%3Dn-w1921-h1081 2x"> <source media="(min-width: 600px)" width="288" height="162" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/c9/bf/aa1d23fd4d0eb6d990efd0d231e1/blog-assets-carousel03-png-encryption-tees.png%3Dn-w1921-h1081"> <source media="(max-width: 599px)" type="image/webp" width="543" height="305" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/c9/bf/aa1d23fd4d0eb6d990efd0d231e1/blog-assets-carousel03-png-encryption-tees.png%3Dn-w1921-h1079 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/c9/bf/aa1d23fd4d0eb6d990efd0d231e1/blog-assets-carousel03-png-encryption-tees.png%3Dn-w1921-h1079 2x"> <source media="(max-width: 599px)" width="543" height="305" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/c9/bf/aa1d23fd4d0eb6d990efd0d231e1/blog-assets-carousel03-png-encryption-tees.png%3Dn-w1921-h1079"> <img class="image" data-alt-override="false" alt="A lock icon with a green line circling it, symbolizing encryption and security." srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/c9/bf/aa1d23fd4d0eb6d990efd0d231e1/blog-assets-carousel03-png-encryption-tees.png%3Dn-w1921-h1079 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/c9/bf/aa1d23fd4d0eb6d990efd0d231e1/blog-assets-carousel03-png-encryption-tees.png%3Dn-w1921-h1079 2x" width="543" height="305" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/c9/bf/aa1d23fd4d0eb6d990efd0d231e1/blog-assets-carousel03-png-encryption-tees.png=n-w1921-h1079"> </picture> <div class="glue-card__content glue-spacer-3-top"> <p class="glue-card__description" aria-hidden="true" data-cy="card-description"><b>Encryption & Trusted Execution Environments (TEEs)</b><br><br> Sensitive user-level data is encrypted in the browser and processed in secure, trusted servers to prevent unauthorized access.*<br><br><span style="" class="glue-small-text glue-font-weight-regular" data-cy="text-attr">*For</span> <a class="glue-small-text" href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://developers.google.com/privacy-sandbox/private-advertising/aggregation-service" target="_blank"> <span class="anchorText">Aggregation Service</span></a></p> </div> </div> </div> </div> <div data-cy="card" class="glue-card glue-card-no-hover glue-text-left" aria-label="Slide 4 of 4"> <div class="glue-card__outer glue-carousel__item" data-cy="card-outer"> <div class="glue-card__inner" data-card-fill="white-50"><picture data-crop="span4Col16x9" class="glue-card__asset" aria-hidden="true"> <source media="(min-width: 1024px)" type="image/webp" width="390" height="219" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/2d/14/416cfbcd4feaa2bd08b06b98b3b7/blog-assets-carousel04-png-time-delays.png%3Dn-w1921-h1079 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/2d/14/416cfbcd4feaa2bd08b06b98b3b7/blog-assets-carousel04-png-time-delays.png%3Dn-w1921-h1079 2x"> <source media="(min-width: 1024px)" width="390" height="219" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/2d/14/416cfbcd4feaa2bd08b06b98b3b7/blog-assets-carousel04-png-time-delays.png%3Dn-w1921-h1079"> <source media="(min-width: 600px)" type="image/webp" width="288" height="162" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/2d/14/416cfbcd4feaa2bd08b06b98b3b7/blog-assets-carousel04-png-time-delays.png%3Dn-w1921-h1081 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/2d/14/416cfbcd4feaa2bd08b06b98b3b7/blog-assets-carousel04-png-time-delays.png%3Dn-w1921-h1081 2x"> <source media="(min-width: 600px)" width="288" height="162" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/2d/14/416cfbcd4feaa2bd08b06b98b3b7/blog-assets-carousel04-png-time-delays.png%3Dn-w1921-h1081"> <source media="(max-width: 599px)" type="image/webp" width="543" height="305" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/2d/14/416cfbcd4feaa2bd08b06b98b3b7/blog-assets-carousel04-png-time-delays.png%3Dn-w1921-h1079 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/2d/14/416cfbcd4feaa2bd08b06b98b3b7/blog-assets-carousel04-png-time-delays.png%3Dn-w1921-h1079 2x"> <source media="(max-width: 599px)" width="543" height="305" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/2d/14/416cfbcd4feaa2bd08b06b98b3b7/blog-assets-carousel04-png-time-delays.png%3Dn-w1921-h1079"> <img class="image" data-alt-override="false" alt="A circular clock icon with a small exclamation mark, representing a time delay." srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/2d/14/416cfbcd4feaa2bd08b06b98b3b7/blog-assets-carousel04-png-time-delays.png%3Dn-w1921-h1079 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/2d/14/416cfbcd4feaa2bd08b06b98b3b7/blog-assets-carousel04-png-time-delays.png%3Dn-w1921-h1079 2x" width="543" height="305" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/2d/14/416cfbcd4feaa2bd08b06b98b3b7/blog-assets-carousel04-png-time-delays.png=n-w1921-h1079"> </picture> <div class="glue-card__content glue-spacer-3-top"> <p class="glue-card__description" aria-hidden="true" data-cy="card-description"><b>Time delays</b><br><br> Reports can be delayed to make it harder to link specific actions to individual users, further enhancing privacy.</p> </div> </div> </div> </div> </div> <div class="video-modals"></div> </div><!-- Navigation dots --> <div class="glue-carousel__navigation" aria-label="Choose a page"> <div class="numbered-pagination"> <div class="numbered-pagination-current"> 1 </div> <div> / </div> <div class="numbered-pagination-total"></div> </div> </div> </div> </div> </section> <div class="rich-text-module glue-page glue-spacer-4-top glue-spacer-4-bottom" data-cy="rich-text-module" data-module> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items"> <p>We understand there is no “one size fits all” solution when it comes to measurement, and we’re invested in providing customizable tools that support your unique business needs, without compromising on privacy. Learn more about tailoring these tools in the “If you’re ready to level up” section below.</p> <h4 class="glue-headline glue-headline--headline-4 glue-text-left glue-spacer-4-top glue-spacer-4-bottom"><b>Understanding and optimizing ad performance </b></h4> <p>Marketers use attribution reporting to understand ad performance and optimize campaigns. They need to know which ads drive valuable actions, understand which buying strategies are performing best, and measure return on investment. DSPs use this same reporting data to build models that predict which ads are likely to perform well and bid on the best ad placements for their clients.</p> <p>By leveraging the Attribution Reporting API's flexible reporting options, ad tech companies can fine-tune their bidding models and provide robust reporting and optimization capabilities to marketers—all while safeguarding individual-level information.</p> <div class="enhancement" data-align-fullwidth> <div class="enhancement-item"> <figure class="figure"><picture data-crop="xl-24x1"> <source media="(max-width: 599px)" type="image/webp" width="1440" height="778" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/e9/78/9ce13c4c49daa7a5aa23aa92df06/attribution-reporting-imagev2.png%3Dn-w2000-h1080 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/e9/78/9ce13c4c49daa7a5aa23aa92df06/attribution-reporting-imagev2.png%3Dn-w2000-h1080 2x"> <source media="(max-width: 599px)" width="1440" height="778" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/e9/78/9ce13c4c49daa7a5aa23aa92df06/attribution-reporting-imagev2.png%3Dn-w2000-h1080"> <img class="image" data-alt-override="" alt="Two computers with a green line and lock icon around each computer, representing how ad views/clicks and site conversions can be recorded securely with the browser or device." srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/e9/78/9ce13c4c49daa7a5aa23aa92df06/attribution-reporting-imagev2.png%3Dn-w2000-h1080 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/e9/78/9ce13c4c49daa7a5aa23aa92df06/attribution-reporting-imagev2.png%3Dn-w2000-h1080 2x" width="1440" height="778" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/e9/78/9ce13c4c49daa7a5aa23aa92df06/attribution-reporting-imagev2.png=n-w2000-h1080"> </picture> </figure> </div> </div> <p><b>If you’re just getting started:</b></p> <ul class="rte2-style-ul"> <li>Check out the Attribution Reporting API’s <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://developers.google.com/privacy-sandbox/private-advertising/attribution-reporting%23event-level_reports" target="_blank"> <span class="anchorText"><u>event-level reports</u></span></a>. This reporting mode provides visibility into individual ad events that drive conversions.</li> <li>Next, explore the Attribution Reporting API’s <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://developers.google.com/privacy-sandbox/private-advertising/attribution-reporting/summary-reports" target="_blank"> <span class="anchorText"><u>summary reports</u></span></a> for aggregated performance reporting on conversion counts and values. This reporting mode, which generates reports with <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://developers.google.com/privacy-sandbox/private-advertising/aggregation-service" target="_blank"> <span class="anchorText"><u>Aggregation Service</u></span></a>, offers additional flexibility beyond event-level reports to measure more conversion types and information about the conversion.</li> </ul> <p><b>If you’re ready to level up:</b></p> <ul class="rte2-style-ul"> <li>Tailor reports to the unique reporting needs of each advertiser with <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://github.com/WICG/attribution-reporting-api/blob/main/flexible_event_config.md%23phase-1-lite-flexible-event-level" target="_blank"> <span class="anchorText"><u>flexible event-level configurations</u></span></a>. This includes the ability to measure more conversion types and customize the timing and number of reports you receive.</li> <li>Explore approaches to increase the signal-to-noise ratio of summary reports by:<br> <ul class="rte2-style-ul"> <li>Understanding <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://developers.google.com/privacy-sandbox/private-advertising/attribution-reporting/understanding-noise" target="_blank"> <span class="anchorText"><u>how noise works in summary reports</u></span></a> and learning about approaches to <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://developers.google.com/privacy-sandbox/private-advertising/attribution-reporting/working-with-noise" target="_blank"> <span class="anchorText"><u>working with noise</u></span></a>.</li> <li>Using <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://developers.google.com/privacy-sandbox/private-advertising/attribution-reporting/design-decisions" target="_blank"> <span class="anchorText"><u>Noise Lab</u></span></a> to explore and assess different noise management strategies.</li> </ul></li> <li>Integrate with <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://developers.google.com/privacy-sandbox/private-advertising/attribution-reporting/attribution-reporting-debugging%23local_testing_with_aggregatable_reports" target="_blank"> <span class="anchorText"><u>debug reports</u></span></a> to enable testing and troubleshooting for your reports.</li> <li>Implement <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://developers.google.com/privacy-sandbox/private-advertising/attribution-reporting/cross-web-app?_gl%3D1*1khmlgx*_up*MQ..*_ga*MTg4ODYwOTY4OC4xNzI1OTExNjUw*_ga_JPRHSQDH0G*MTcyNTkxMTY1MC4xLjAuMTcyNTkxMTY1MC4wLjAuMA.." target="_blank"> <span class="anchorText"><u>cross-platform attribution</u></span></a> to improve reporting accuracy across websites and apps. </li> <li>Consider blending data from both event-level and summary reporting modes for a more comprehensive view with increased signal-to-noise ratio and metric visibility. Learn how Google Ads is approaching this, alongside other advanced configuration techniques, in their two-part series (<a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://github.com/google/ads-privacy/blob/master/Combining%2520the%2520Event%2520and%2520Aggregate%2520Summary%2520Reports%2520from%2520the%2520Privacy%2520Sandbox%2520Attribution%2520Reporting%2520API.pdf" target="_blank"> <span class="anchorText"><u>Part One</u></span></a>, <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://github.com/google/ads-privacy/blob/master/optimizing_configuration_of_the_attribution_reporting_api.md" target="_blank"> <span class="anchorText"><u>Part Two</u></span></a>). Review their encouraging initial results <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://github.com/google/ads-privacy/blob/master/mode_b_testing_whitepaper.pdf" target="_blank"> <span class="anchorText"><u>here</u></span></a>.</li> </ul> <p>Hear more from ad tech companies using these tools today:</p> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-2-lg"> <div class="modules-lib__spacer-container _spacer-2-2-2"> <div class="modules-lib__spacer modules-lib__spacer--mobile glue-mod-spacer-2-top"></div> <div class="modules-lib__spacer modules-lib__spacer--tablet glue-mod-spacer-2-top"></div> <div class="modules-lib__spacer modules-lib__spacer--desktop glue-mod-spacer-2-top"></div> </div> </div> </div> </section> <section class="glue-carousel-list-d glue-carousel-list" style="" data-arrow-narrow data-cy="CarouselListD"> <div class="glue-page glue-spacer-none-top glue-spacer-0-bottom"> <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md glue-spacer-4-bottom"> <h2 class="glue-headline glue-headline--headline-4 glue-spacer-2-bottom" data-cy="title"> <div class="cms-textAlign-left"></div></h2> </div> <div class="glue-carousel glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md" data-glue-carousel-navigation="true" data-glue-carousel-animation="true" data-glue-carousel-cyclical="true" data-glue-carousel-dragging="true"> <div class="glue-carousel__viewport"><!-- Prev --> <button class="glue-carousel__button glue-carousel__button--prev" aria-label="Go to the previous page"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--32px"><use xlink:href="#chevron-left"></use> </svg></button> <!-- Next --> <button class="glue-carousel__button glue-carousel__button--next" aria-label="Go to the next page"> <svg role="presentation" aria-hidden="true" class="glue-icon glue-icon--32px"><use xlink:href="#chevron-right"></use> </svg></button> <!-- List --> <div class="glue-carousel__viewport"> <div class="glue-carousel__list"> <div class="glue-carousel__item" aria-label="Slide 0"> <div class="page-promo-b glue-spacer-4-top glue-spacer-4-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg"></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" container-enabled style="border-style: solid; border-color: #dadce0; --borderRadius: 20px"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <div class="glue-logo glue-spacer-3-bottom" data-cy="promo-icon"><picture data-crop="64icon"> <source media="(min-width: 1024px)" type="image/webp" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 2x"> <source media="(min-width: 1024px)" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128"> <source media="(min-width: 600px)" type="image/webp" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 2x"> <source media="(min-width: 600px)" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128"> <source media="(max-width: 599px)" type="image/webp" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 2x"> <source media="(max-width: 599px)" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128"> <img class="image" data-alt-override="false" alt="PSB Quotes Carousel icon" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 2x" width="64" height="64" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png=c-s128"> </picture> </div> <p class="glue-subheadline glue-spacer-2-top glue-body--large" data-cy="promo-description">Basis Technologies is harnessing Privacy Sandbox measurement APIs to develop solutions that increase advertisers’ ability to measure the effectiveness of ad campaigns while prioritizing user privacy. We have modified our ad markup and conversion pixels so that the Attribution Reporting API will send us event-level reports, which we have integrated into our conversion reporting dataflows. By empowering our advertisers to effortlessly configure the Attribution Reporting API, we are helping ensure that the industry is better prepared for a future with fewer third-party cookies.<br><br><br></p> <div class="cms-textAlign-center"><b><i>Ian Trider</i></b> </div> <div class="cms-textAlign-center"><i>Vice President of Product (DSP), Basis Technologies</i> </div> <p></p> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg"></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg"></div> </div> </div> </div> <div class="glue-carousel__item" aria-label="Slide 1"> <div class="page-promo-b glue-spacer-4-top glue-spacer-4-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg"></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" container-enabled style="border-style: solid; border-color: #dadce0; --borderRadius: 20px"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <div class="glue-logo glue-spacer-3-bottom" data-cy="promo-icon"><picture data-crop="64icon"> <source media="(min-width: 1024px)" type="image/webp" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 2x"> <source media="(min-width: 1024px)" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128"> <source media="(min-width: 600px)" type="image/webp" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 2x"> <source media="(min-width: 600px)" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128"> <source media="(max-width: 599px)" type="image/webp" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 2x"> <source media="(max-width: 599px)" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128"> <img class="image" data-alt-override="false" alt="PSB Quotes Carousel icon" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 2x" width="64" height="64" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png=c-s128"> </picture> </div> <p class="glue-subheadline glue-spacer-2-top glue-body--large" data-cy="promo-description">We believe Attribution Reporting API has the potential to become a pivotal source of measurement and optimization data, potentially with more scale than can be garnered using cookies. Iterating and improving upon Privacy Sandbox APIs is only possible through continued testing, which marketers can and should get involved with now, for the benefit of both their campaigns and the wider industry.<br><br><br></p> <div class="cms-textAlign-center"><b><i>John Goulding</i></b> </div> <div class="cms-textAlign-center"><i>Global Chief Strategy Officer, MiQ</i> </div> <p></p> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg"></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg"></div> </div> </div> </div> <div class="glue-carousel__item" aria-label="Slide 2"> <div class="page-promo-b glue-spacer-4-top glue-spacer-4-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg"></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" container-enabled style="border-style: solid; border-color: #dadce0; --borderRadius: 20px"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg"></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <div class="glue-logo glue-spacer-3-bottom" data-cy="promo-icon"><picture data-crop="64icon"> <source media="(min-width: 1024px)" type="image/webp" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 2x"> <source media="(min-width: 1024px)" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128"> <source media="(min-width: 600px)" type="image/webp" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 2x"> <source media="(min-width: 600px)" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128"> <source media="(max-width: 599px)" type="image/webp" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 2x"> <source media="(max-width: 599px)" width="64" height="64" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128"> <img class="image" data-alt-override="false" alt="PSB Quotes Carousel icon" srcset="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 1x,https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png%3Dc-s128 2x" width="64" height="64" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/7f/b6/69174a6247fbbca778366e696dfa/quote-2x.png=c-s128"> </picture> </div> <p class="glue-subheadline glue-spacer-2-top glue-body--large" data-cy="promo-description">Our goal is to provide Yahoo DSP advertisers with comprehensive measurement and insights as we prepare for a future with fewer third-party cookies. As part of our approach, along with our proprietary solutions, we are actively integrating the Attribution Reporting API in the measurement technology of Yahoo DSP. We believe this will empower advertisers with deeper insights into their campaigns and thus better inform future strategies.<br><br></p> <div class="cms-textAlign-center"><b><i>Giovanni Gardelli</i></b> </div> <div class="cms-textAlign-center"><i>Vice President of Ads Data Products, Yahoo</i> </div> <p></p> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg"></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg"></div> </div> </div> </div> </div> <div class="video-modals"></div> </div><!-- Navigation dots --> <div class="glue-carousel__navigation" aria-label="Choose a page"> <div class="numbered-pagination"> <div class="numbered-pagination-current"> 1 </div> <div> / </div> <div class="numbered-pagination-total"></div> </div> </div> </div> </div> </div> </section> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" data-cy="one-column-container"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-2-lg"></div> <div class="glue-grid__col glue-grid__col--span-8" data-modulewell data-cy="one-column-container-span"> <div class="rich-text-module glue-page glue-spacer-4-top glue-spacer-4-bottom" data-cy="rich-text-module" data-module> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items"> <h4 class="glue-headline glue-headline--headline-4 glue-text-left glue-spacer-4-top glue-spacer-4-bottom"><b>Exploring additional measurement capabilities</b></h4> <p></p> <p>Privacy Sandbox technologies can be applied across a number of additional measurement use cases beyond attribution reporting and optimization. For instance, Shared Storage and Private Aggregation APIs can be leveraged together for <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://developers.google.com/privacy-sandbox/private-advertising/private-aggregation/unique-reach" target="_blank"> <span class="anchorText"><u>reach</u></span></a> and <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://developers.google.com/privacy-sandbox/private-advertising/private-aggregation/k-freq-reach" target="_blank"> <span class="anchorText"><u>frequency</u></span></a> measurement, allowing you to store impressions in the browser and generate summary reports. Privacy Sandbox is actively exploring reach and frequency reporting approaches for more robust approximations of per-person reach.</p> <p></p> <p>Additionally, ad tech companies can experiment with Shared Storage and Private Aggregation APIs for <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://developers.google.com/privacy-sandbox/private-advertising/private-aggregation/user-demographics" target="_blank"> <span class="anchorText"><u>demographic measurement</u></span></a>, creative optimization, A/B testing, and more. We encourage you to share your <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://github.com/patcg-individual-drafts/private-aggregation-api/issues" target="_blank"> <span class="anchorText"><u>feedback</u></span></a> as we build out these capabilities.</p> </div> </div> </div> </div> </div> <div data-cy="callout-module" class="callout-module glue-spacer-none-top glue-spacer-0-bottom no-icon"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg glue-grid__col--span-1-xl"></div> <div class="glue-content glue-grid__col glue-grid__col--span-12 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl" container-enabled style="background-color: #e8eaed; --borderRadius: 20px"> <div class="glue-grid"> <div class="main-content-container glue-grid__col glue-grid__col--span-12 glue-grid__col--span-12-md glue-grid__col--span-12-lg glue-grid__col--span-9-xl"> <div class="main-content"> <h2 class="glue-headline glue-headline--headline-4" data-cy="title"><b>Latest developments and recommended resources</b> </h2> <p class="glue-subheadline glue-spacer-1-top glue-body--large" data-cy="description">In case you missed it, check out the <a href="https://privacysandbox-com.translate.goog/intl/en_us/resources-for-businesses/the-latest-in-measurement?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self"> <span class="anchorText"><u>latest measurement advancements</u></span></a>, informed by industry feedback. You’ll find case studies with programmatic media partners like MiQ, new features to better serve your needs and ways of working, a recent research study with AdExchanger on cross-platform attribution, and more.</p> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-0 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg glue-grid__col--span-1-xl"></div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-2-bottom" data-cy="one-column-container"> <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-2-lg"></div> <div class="glue-grid__col glue-grid__col--span-8" data-modulewell data-cy="one-column-container-span"> <div class="rich-text-module glue-page glue-spacer-4-top glue-spacer-4-bottom" data-cy="rich-text-module" data-module> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items"> <h4 class="glue-headline glue-headline--headline-4 glue-text-left glue-spacer-1-top glue-spacer-4-bottom"><b>The future of measurement is both private and effective</b></h4> <p>The technologies, tools, and tips we've shared today are building blocks for innovation across the ad tech ecosystem. An ecosystem where marketers can continue to measure their performance, ad tech companies can continue delivering strong value for their clients, and users feel safe in their online experience. An ecosystem where measurement and privacy thrive together.</p> <p></p> <p>So where do you begin?</p> <p></p> <ol class="rte2-style-ol" style="margin-top: 0; margin-bottom: 0; padding-inline-start: 48px" start="1"> <li><b>Identify your measurement needs:</b> Determine the specific data and insights you need.</li> <li><b>Research the ecosystem:</b> Explore your measurement data sources (models, platforms, and methodologies) and understand their privacy strengths and limitations.</li> <li><b>Dive into the Privacy Sandbox</b>: Explore the technologies and shape their development through testing and feedback. Whether you’re just getting started or looking for ways to level up, this article has you covered. Share it with your teams and create a plan. </li> <li><b>Integrate and analyze: </b>Combine Privacy Sandbox technologies with other signals to maximize insights.</li> </ol> <p>The future of measurement is here. Get started today!<br></p> </div> </div> <div class="rich-text-module glue-page glue-spacer-4-top glue-spacer-4-bottom" data-cy="rich-text-module" data-module> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items"> <p><span style="padding-top: 40px" class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr"><b>Read more</b></span><br></p> <ul class="rte2-style-ul"> <li>Read more on the <a href="https://privacysandbox-com.translate.goog/intl/en_us/resources-for-businesses/the-latest-in-measurement?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self"> <span class="anchorText">The latest in Privacy Sandbox measurement</span></a></li> <li>Find documentation on <a href="https://translate.google.com/website?sl=auto&tl=en&hl=auto&u=https://developers.google.com/privacy-sandbox/private-advertising/attribution-reporting" target="_blank"> <span class="anchorText">Attribution Reporting for Web overview</span></a></li> </ul> </div> </div> </div> </div> </div> <hr class="hr glue-page" style="--hr-bgColor: #bdc1c6; --hr-width: 80%"> <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-5-bottom" data-cy="rich-text-module" data-module> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items"> <p class="cms-textAlign-center"><span style="" class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr">Tags:</span> <a class="glue-headline glue-headline--headline-4" href="https://privacysandbox-com.translate.goog/news/?by-type=privacy-sandbox-for-the-web&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self"> <span class="anchorText">Privacy Sandbox for the Web</span></a><span style="" class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr">,</span> <a class="glue-headline glue-headline--headline-4" href="https://privacysandbox-com.translate.goog/news/?by-type=announcements&_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=auto" target="_self"> <span class="anchorText">Announcements</span></a></p> </div> </div> <hr class="hr glue-page" style="--hr-bgColor: #bdc1c6; 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