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class="col-megamenu"><h6 class="title"><a href="/corporate-careers/">Corporate Careers<span class="icon icon-arrow-right"></span></a></h6></div></div><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/be-a-financial-advisor/">Be a Financial Advisor <span class="icon icon-arrow-right"></span></a></h6></div></div><div class="col-lg-3 col-6"><div class="col-megamenu"><h6 class="title"><a href="/mdrt/">2023 MDRT Qualifiers <span class="icon icon-arrow-right"></span></a></h6></div></div></div></div></div></li><li class="nav-item text-start text-lg-center"><a class="nav-link btn-action" href="https://portal.prudentiallife.co.ke/customer" title="PRUPension Self-Service Portal" target="_new"><span class="btn rounded-pill btn-warning fw-bold">Self Service</span></a></li></ul></div></div></nav></div><div class="utility-panel search-bar pt-lg-5 pb-4 pt-4 align-items-center"><div class="container"><div class="row align-items-center"><div class="col-sm-12 col-lg-4 fw-bold fs-5 text-center text-lg-start">What can we help you find?</div><div class="col-sm-12 col-md-7"><form action="#" method="POST" id="form-search"><div class="input-group"><span class="input-group-text bg-white border-2 border-end-0"><span class="icon icon-search"></span> </span><input type="text" class="form-control form-control-lg border-2 border-start-0" placeholder="Type your search term and press enter" aria-label="Type your search term and press enter" aria-describedby="button-addon2" required></div></form></div><div class="col-sm-12 col-md-1"><a class="utility-panel--btn-close mx-auto" href="#" title="close"><span class="icon icon-close"></span></a></div></div></div></div><div class="utility-panel contact-bar pt-lg-5 pb-4 pt-4 align-items-center"><div class="container"><div class="row align-items-center"><div class="col-sm-12 col-lg-4 fw-bold fs-5 text-center text-lg-start">What can we help you with?</div><div class="col-sm-12 col-lg-3"><a href="tel:+254719075000" class="btn btn-outline-secondary rounded-pill py-3 px-4 border-2 w-100 mb-4 mb-lg-0"><i class="bi bi-telephone-fill" style="margin-right: .5rem;"></i> <b>+254 719 075 000</b></a></div><div class="col-sm-12 col-lg-3"><a href="/contact-us/" class="btn btn-outline-secondary rounded-pill py-3 px-4 border-2 w-100 mb-4 mb-lg-0"><i class="bi bi-chat-left-text-fill" style="margin-right: .5rem;"></i> <b>Send us an enquiry</b></a></div><div class="col-sm-12 col-md-1 offset-md-1"><a class="utility-panel--btn-close mx-auto" href="#" title="close"><span class="icon icon-close"></span></a></div></div></div></div></header><div class="flyout-overlay"></div><main class="single-product"><section><div class="container"><div class="row"><div class="col-sm-12 col-md-5 my-5 py-5"><h1 class="mb-4 fw-bold">Cha-Ching <span class="d-block fw-light text-primary">Financial Literacy for Children</span></h1></div><div class="col-sm-12 col-md-7 mb-4 g-0"><img src="/assets/images/cha-ching.jpg" width="100%" class="banner-img"></div></div></div></section><section class="pt-5"><div class="py-5"><div class="position-relative"><div class="container"><div class="row"><div class="col-12 col-md-8 mx-auto rich-text"><p class="fw-bold">Cha-Ching Money-Smart Kids is a highly rated, award-winning financial literacy program that seeks to help instill money-smart skills in children across the country.</p><p>Developed by Prudence Foundation in partnership with Cartoon Network, and with the expertise of children鈥檚 educational specialist, Dr. Alice Wilder, the program is built around several elements that respond to children鈥檚 learning needs:</p><ul class="card-body ps-0 pe-5 list-desc-two fs-5 inside"><li><span>A series of three-minute music videos on Cartoon Network and Free to Air TV.</span></li><li><span>A website with games and applications that engage children in real-life money management scenarios to reinforce the learnings derived from the music videos</span></li><li><span>Online resources and at-home activities that teachers and parents can work through with children</span></li><li><span>YouTube playlist to provide additional platforms to access music videos anytime anywhere</span></li><li><span>A Facebook page to encourage interaction and discussion on the social media space</span></li></ul><p>In Africa, the Cha-Ching Curriculum has been implemented in Ghana, Kenya, Uganda, and Zambia through volunteers since 2016.</p><p>To date, over 500,000 students have been taught the Cha-Ching Curriculum, with more than 10,000 teachers trained across Asia and Africa.</p><p>Click <a href="https://chaching.cartoonnetworkasia.com/en/" target="_blank" rel="noopener noreferrer">here</a> to get access to Cha-Ching content for your child</p></div></div></div></div></div></section></main><section class="pt-5 social-section"><div class="container position-relative pt-lg-5"><div class="bg-grey col-12 col-md-7 offset-md-5 d-sm-none d-lg-block" style="height: 100%; width: 66.66667%; right: auto;"></div><div class="container p-0"><div class="row"><div class="col-sm-12 col-lg-4 mb-3 text-center text-lg-start"><h1 class="mb-3 d-block"><span class="fw-bold d-block">Stay</span> <span class="fw-bold">Connected</span></h1><p class="lead fw-normal">Follow us on social media for the latest on Prudential in Kenya.</p></div><div class="col-sm-12 col-lg-8 mb-3"><div class="row justify-content-between"><div class="col-3 col-md-3 text-center"><a href="https://www.linkedin.com/company/prudential-life-kenya/?originalSubdomain=ke" target="_blank" rel="noopener noreferrer" class="social-link text-decoration-none position-relative d-block"><div class="link-list__card--img"><img src="/assets/images/Linkedin.svg" alt="LinkedIn" class="d-block"></div><div class="lead fw-bold text-dark d-block my-4">LinkedIn</div><div class="d-none d-md-block card-static__content--btn btn-arrow position-relative mx-auto"><span class="icon icon-arrow-right"></span></div></a></div><div class="col-3 col-md-3 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icon-arrow-right"></span></div></a></div></div></div></div></div></div></section><footer class="pt-5 mt-5"><br><div class="container pb-4"><div class="row"><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Individual</h5><ul class="list-unstyled"><li><a href="/life-protection/">Life protection</a></li><li><a href="/health/">Health</a></li><li><a href="/savings/">Savings</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Corporate</h5><ul class="list-unstyled"><li><a href="/group-life/">Group Life</a></li><li><a href="/group-credit-life/">Group Credit Life</a></li><li><a href="/pru-sme/">PRUSME</a></li><li><a href="/group-hospital-cash/">Group Hospital Cash</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Wellness</h5><ul class="list-unstyled"><li><a href="/general-wellness/">General Wellness</a></li><li><a href="/mental-wellness/">Mental Wellness</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">About Us</h5><ul class="list-unstyled"><li><a href="/our-history/">Our History</a></li><li><a href="/our-leadership/">Our Leadership</a></li><li><a href="/our-values/">Our Values</a></li><li><a href="/our-logo/">Our Logo</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Legal</h5><ul class="list-unstyled"><li><a href="/terms-of-use/">Terms of Use</a></li><li><a href="/privacy-policy/" title="Privacy Policy">Privacy Policy</a></li></ul></div><div class="col-sm-12 col-md-2 col-lg-2"><h5 class="mb-4">Prudential</h5><address>Ground Floor, Vienna Court, State House Crescent, off State House Avenue Nairobi, Kenya</address><p><a href="mailto:customer.service@prudentiallife.co.ke">customer.service@prudentiallife.co.ke</a></p><p><a href="tel:+254719075000">+254 719 075 000</a></p></div></div></div><div class="bottom"><div class="container py-5"><div class="row"><div class="col-sm-12 col-md-9 col-lg-9"><p>Prudential Life Assurance Kenya Limited is 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