„Cars are a magnificent medium to create beauty”

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Moldau","Moldova"]},{"code":"ME","url":"https://www.audi.me/","name":"Montenegro","translations":["Montenegro","Montenegro"]},{"code":"MA","url":"http://www.audi.ma/","name":"Morocco","translations":["Marokko","Morocco"]},{"code":"NA","url":"http://www.audi.co.za/za/web/en.html","name":"Namibia","translations":["Namibia","Namibia"]},{"code":"NL","url":"https://www.audi.nl/nl/web/nl.html","name":"Netherlands","translations":["Niederlande","Netherlands"]},{"code":"NZ","url":"http://www.audi.co.nz/nz/web/en.html","name":"New Zealand","translations":["Neuseeland","New Zealand"]},{"code":"NO","url":"https://www.audi.no/no/web/no.html","name":"Norway","translations":["Norwegen","Norway"]},{"code":"OM","url":"https://www.audi-oman.com/me/web/omen.html","name":"Oman","translations":["Oman","Oman"]},{"code":"PK","url":"http://www.audi.com.pk/sea/web/pk.html","name":"Pakistan","translations":["Pakistan","Pakistan"]},{"code":"PS","url":"https://www.umt.ps/","name":"Palestinian Territories","translations":["Palästinensische Autonomiegebiete","Palestinian Territories"]},{"code":"PA","url":"http://www.audi.com.pa/aola/web/pa.html","name":"Panama","translations":["Panama","Panama"]},{"code":"PY","url":"http://www.audi.com.py/aola/web/py.html","name":"Paraguay","translations":["Paraguay","Paraguay"]},{"code":"PE","url":"http://www.audi.com.pe/aola/brand/es_pe.html","name":"Peru","translations":["Peru","Peru"]},{"code":"PH","url":"http://www.audi.ph/sea/web/ph.html","name":"Philippines","translations":["Philippinen","Philippines"]},{"code":"PL","url":"https://www.audi.pl/pl/web/pl.html","name":"Poland","translations":["Polen","Poland"]},{"code":"PT","url":"http://www.audi.pt/pt/web/pt.html","name":"Portugal","translations":["Portugal","Portugal"]},{"code":"QA","url":"https://www.audi-qatar.com/me/web/qaen.html","name":"Qatar","translations":["Katar","Qatar"]},{"code":"RE","url":"http://www.audi.re/re/brand/fr.html","name":"Réunion","translations":["Réunion","Réunion"]},{"code":"RO","url":"http://www.audi.ro/","name":"Romania","translations":["Rumänien","Romania"]},{"code":"LC","url":"http://www.audi.lc/aola/web/lc.html","name":"Saint Lucia","translations":["St. Lucia","Saint Lucia"]},{"code":"SA","url":"https://www.audi-saudiarabia.com/me/web/saen.html","name":"Saudi Arabia","translations":["Saudi-Arabien","Saudi Arabia"]},{"code":"RS","url":"https://www.audi.rs/","name":"Serbia","translations":["Serbien","Serbia"]},{"code":"SG","url":"http://www.audi.com.sg/","name":"Singapore","translations":["Singapur","Singapore"]},{"code":"SK","url":"https://www.audi.sk/","name":"Slovakia","translations":["Slowakei","Slovakia"]},{"code":"SI","url":"https://www.audi.si/","name":"Slovenia","translations":["Slowenien","Slovenia"]},{"code":"ZA","url":"http://www.audi.co.za/za/web/en.html","name":"South Africa","translations":["Südafrika","South Africa"]},{"code":"KR","url":"http://www.audi.co.kr/kr/web/ko.html","name":"South Korea","translations":["Republik Korea","South Korea"]},{"code":"ES","url":"https://www.audi.es/es/web/es.html","name":"Spain","translations":["Spanien","Spain"]},{"code":"IC","url":"http://www.audicanarias.com/cani/web/es.html","name":"Spain (Canary Islands)","translations":["Spanien (Kanarische Inseln)","Spain (Canary Islands)"]},{"code":"LK","url":"http://www.audi.lk/sea/web/lk.html","name":"Sri Lanka","translations":["Sri Lanka","Sri Lanka"]},{"code":"SE","url":"https://www.audi.se/se/web/sv.html","name":"Sweden","translations":["Schweden","Sweden"]},{"code":"CH","url":"https://www.audi.ch/ch/web/de.html","name":"Switzerland","translations":["Schweiz","Switzerland"]},{"code":"TW","url":"http://www.audi.com.tw/tw/web/zh.html","name":"Taiwan Sales Region","translations":["Taiwan Vertriebsregion","Taiwan Sales Region"]},{"code":"TH","url":"http://www.audi.co.th/sea/web/th.html","name":"Thailand","translations":["Thailand","Thailand"]},{"code":"TT","url":"http://www.audi.com.tt/aola/web/tt.html","name":"Trinidad and Tobago","translations":["Trinidad und Tobago","Trinidad and Tobago"]},{"code":"TN","url":"http://tn.audi.com/tn/brand/fr.html","name":"Tunisia","translations":["Tunesien","Tunisia"]},{"code":"TR","url":"https://www.audi.com.tr/tr/web/tr.html","name":"Turkey","translations":["Türkei","Turkey"]},{"code":"UA","url":"https://www.audi.ua/ua","name":"Ukraine","translations":["Ukraine","Ukraine"]},{"code":"GB","url":"https://www.audi.co.uk/","name":"United Kingdom","translations":["Vereinigtes Königreich","United Kingdom"]},{"code":"US","url":"https://www.audiusa.com/","name":"United States","translations":["Vereinigte Staaten","United States"]},{"code":"UY","url":"http://www.audi.com.uy/aola/web/uy.html","name":"Uruguay","translations":["Uruguay","Uruguay"]},{"code":"VE","url":"http://www.audi.com.ve/aola/web/ve.html","name":"Venezuela","translations":["Venezuela","Venezuela"]},{"code":"VN","url":"http://www.audi.vn/sea/web/vnen.html","name":"Vietnam","translations":["Vietnam","Vietnam"]}]'> 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data-js-tracking-data-layer='{"eventInfo":{"eventAction":"navigation","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Performance","targetURL":"/progress/en/performance.html","clickID":"gbp2-main-navigation-item","elementName":"text link","value":"","pos":""}}'> <a class="gbp-link--m js-hasNoChildren " data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Performance","targetURL":"/progress/en/performance.html","clickID":"gbp2-main-navigation-item","elementName":"text link","value":"","pos":""}}' href="/progress/en/performance.html">Performance</a> <a class="gbp-link--m mobile-link js-hasNoChildren " data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Performance","targetURL":"/progress/en/performance.html","clickID":"gbp2-main-navigation-item-mobile","elementName":"text link","value":"","pos":""}}' href="/progress/en/performance.html"> Performance</a> </div> </div> </li> <li class="gbp-navigation-list-item js-isModelsOverview " data-countrylinks="{"HK":"https://www.audi.com.hk/hk/web/en/models.html?pid\u003dbc:models_HKG:audi.de:p~country_switch:n:o:ai~modelfinder","PT":"https://www.audi.pt/pt/web/pt/modelos.html?pid\u003dbc:models_PT:audi.de:p~country_switch:n:o:ai~modelfinder","HN":"http://www.audilatinoamerica.com/aola/web/en.html?pid\u003dbc:models_HN:audi.de:p~country_switch:n:o:ai~modelfinder","PY":"https://configurator.audi.com/acc/configurator/v1/pry/spa?pid\u003dbc:models_PY:audi.de:p~country_switch:n:o:ai~modelfinder","HR":"https://www.audi.hr/modeli/nova-vozila?pid\u003dbc:models_HR:audi.de:p~country_switch:n:o:ai~modelfinder","HU":"https://wwww.audi.hu/modellek/oesszes-modell-megtekintese?pid\u003dbc:models_HU:audi.de:p~country_switch:n:o:ai~modelfinder","QA":"https://www.audi-qatar.com/me/web/qaen/models.html?pid\u003dbc:models_LB:audi.de:p~country_switch:n:o:ai~modelfinder","IC":"https://www.audicanarias.com/cani/web/es/modelos.html?pid\u003dbc:models_CI:audi.de:p~country_switch:n:o:ai~modelfinder","ID":"https://www.audi.co.id/sea/web/id/models.html?pid\u003dbc:models_IDN:audi.de:p~country_switch:n:o:ai~modelfinder","IE":"https://www.audi.ie/ie/web/en/models.html?pid\u003dbc:models_IE:audi.de:p~country_switch:n:o:ai~modelfinder","IL":"https://www.audi.co.il/all-models/?pid\u003dbc:models_ISR:audi.de:p~country_switch:n:o:ai~modelfinder","AE":"https://www.audi-dubai.com/me/web/duen/models.html?pid\u003dbc:models_AEDU:audi.de:p~country_switch:n:o:ai~modelfinder","IN":"https://www.audi.in/in/web/en/models.html?pid\u003dbc:models_IN:audi.de:p~country_switch:n:o:ai~modelfinder","ZA":"https://www.audi.co.za/za/web/en/models.html?pid\u003dbc:models_ZA:audi.de:p~country_switch:n:o:ai~modelfinder","IQ":"https://www.audi-iraq.com/me/web/iqen/models.html?pid\u003dbc:models_IRQ:audi.de:p~country_switch:n:o:ai~modelfinder","IS":"https://www.audi.is/is/web/is/models.html?pid\u003dbc:models_IS:audi.de:p~country_switch:n:o:ai~modelfinder","AL":"https://www.audi.al/modelet/te-gjithe-modelet?pid\u003dbc:models_AL:audi.de:p~country_switch:n:o:ai~modelfinder","IT":"https://www.audi.it/it/web/it/modelli.html?pid\u003dbc:models_IT:audi.de:p~country_switch:n:o:ai~modelfinder","AM":"https://www.audi.am/am/web/hy/models.html?pid\u003dbc:models_AM:audi.de:p~country_switch:n:o:ai~modelfinder","AR":"https://www.audi.com.ar/ar/web/es/modelos.html?pid\u003dbc:models_AR:audi.de:p~country_switch:n:o:ai~modelfinder","AT":"https://www.audi.at/modelle/alle-modelle?utm_source\u003daudi.de\u0026utm_medium\u003dreferral\u0026utm_campaign\u003dmodelfinder","RE":"https://www.audi.re/re/web/fr/gamme.html?pid\u003dbc:models_REU:audi.de:p~country_switch:n:o:ai~modelfinder","AU":"https://www.audi.com.au/au/web/en/model-range.html?pid\u003dbc:models_AU:audi.de:p~country_switch:n:o:ai~modelfinder","AE-AZ":"https://www.audi-abudhabi.com/me/web/azen.html?pid\u003dbc:models_AUH:audi.de:p~country_switch:n:o:ai~modelfinder","AZ":"https://www.audi.az/az/models/?pid\u003dbc:models_AZE:audi.de:p~country_switch:n:o:ai~modelfinder","RO":"https://www.audi.ro/modele/audi-sport?pid\u003dbc:models_RO:audi.de:p~country_switch:n:o:ai~modelfinder","BA":"https://www.audi.ba/modeli/svi-modeli?pid\u003dbc:models_BA:audi.de:p~country_switch:n:o:ai~modelfinder","RS":"https://www.audi.rs/modeli/svi-modeli?pid\u003dbc:models_RS:audi.de:p~country_switch:n:o:ai~modelfinder","BD":"https://www.audi.com.bd/sea/web/bd/models.html?pid\u003dbc:models_BD:audi.de:p~country_switch:n:o:ai~modelfinder","BE":"https://www.nl.audi.be/be/web/nl/modellen.html?pid\u003dbc:models_BE-NL:audi.de:p~country_switch:n:o:ai~modelfinder","JM":"https://configurator.audi.com/acc/configurator/v1/jam/eng?pid\u003dbc:models_JM:audi.de:p~country_switch:n:o:ai~modelfinder","BG":"https://www.audi.bg/modeli/vsichki-modeli?pid\u003dbc:models_BG:audi.de:p~country_switch:n:o:ai~modelfinder","JO":"https://www.audi-jordan.com/me/web/joen/models.html?pid\u003dbc:models_AD:audi.de:p~country_switch:n:o:ai~modelfinder","BH":"https://www.audi-bahrain.com/me/web/bhen/models.html?pid\u003dbc:models_BH:audi.de:p~country_switch:n:o:ai~modelfinder","JP":"https://www.audi.co.jp/jp/web/ja/models.html?pid\u003dbc:models_JP:audi.de:p~country_switch:n:o:ai~modelfinder","BN":"https://www.audi-brunei.com/sea/web/bn/models.html?pid\u003dbc:models_BRN:audi.de:p~country_switch:n:o:ai~modelfinder","BO":"https://configurator.audi.com/acc/configurator/v1/bol/spa?pid\u003dbc:models_BO:audi.de:p~country_switch:n:o:ai~modelfinder","SA":"https://www.audi-saudiarabia.com/me/web/saen/models.html?pid\u003dbc:models_SA:audi.de:p~country_switch:n:o:ai~modelfinder","BR":"https://www.audi.com.br/br/web/pt/models.html?pid\u003dbc:models_BR:audi.de:p~country_switch:n:o:ai~modelfinder","SE":"https://www.audi.se/se/web/sv/models.html?pid\u003dbc:models_SE:audi.de:p~country_switch:n:o:ai~modelfinder","SG":"https://www.audi.com.sg/sg/web/en/models.html?pid\u003dbc:models_SG:audi.de:p~country_switch:n:o:ai~modelfinder","SI":"https://www.audi.si/modeli/vsi-modeli?pid\u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<div class="gbp-navigation-title "> <div class="main " data-js-tracking-data-layer='{"eventInfo":{"eventAction":"navigation","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Company","targetURL":"/progress/en/company.html","clickID":"gbp2-main-navigation-item","elementName":"text link","value":"","pos":""}}'> <a class="gbp-link--m js-hasNoChildren js-overwriteLink" data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Company","targetURL":"/progress/en/company.html","clickID":"gbp2-main-navigation-item","elementName":"text link","value":"","pos":""}}' href="/progress/en/company.html">Company</a> <a class="gbp-link--m mobile-link js-hasNoChildren js-overwriteLink" data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"MainNavigation 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parbase"> <div data-anchorid="aide65f0c72" class="gbp-intro gbp-container--vp js-anchorid js-animate"> <div class="gbp-container-content gbp-intro-content"> <div class="gbp-intro--headline"> <h1 class="gbp-h1 ">„Cars are a magnificent medium to create beauty”</h1> </div> <div class="gbp-h3 gbp-h3--n gbp-intro--copy">Andrés Reisinger is one of the world’s most sought-after digital artists and designer. Exploring the all-new, fully electric Audi Q6 e-tron he created exceptional artworks to celebrate its upcoming world premiere.</div> <div class="gbp-copy--s gbp-meta gbp-metainformation "> <p class="gbp-metainformation-wrapper"> <span>Copy: <b>Jan Strahl</b> – Photo: <b>Andrés Reisinger, Antonis Hadjimichael</b></span> <span>Reading Time: <b>4 min</b></span> </p> </div> </div> </div> </div> <div class="image parbase"><div class="cq-dd-image"> <div data-anchorid="aide65e4f61" class="gbp-image gbp-container--large js-anchorid"> <div class="gbp-container-content gbp-image-content"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x1080-desktop-q6-etron-storyteller-andr%C3%A9s-reisinger-27324-C01.webp?imwidth=1920&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x1440-mobile-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C01.webp?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x1080-desktop-q6-etron-storyteller-andr%C3%A9s-reisinger-27324-C01.webp?imwidth=1920&imdensity=1" alt="One of the art pieces of Andrés Reisinger."/> </picture> <figcaption class="gbp-figure-caption gbp-copy--xs">Together with Audi, Andrés Reisinger created a way to showcase the all-new, fully electric Audi Q6 e-tron even before its world premiere. </figcaption> </figure> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aidc562c667"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p><i>Already at a young age, Andrés Reisinger started exploring digital software and creating his own spaces. His fascination with digital art is about the limitless and boundless potential of technology. Technology itself, the Argentinian claims today, can be an experience. Driven by the shared passion to fuse digital experiences, design and technology he has been associated with Audi for some time now. For the all-new, fully electric Audi Q6 e-tron he realised an idea to showcase it even before its world premiere. All in his very own style.  </i></p> <p><i> </i></p> <p><i>His approach, he says, is to create a journey with the viewer who can actually join throughout the process. So, come and join Andrés Reisinger in his creative hub in Barcelona. </i></p> <p><i><br> </i><b>Andrés, for starters: You say your work in general is "unclassifiable". What do you mean by that?<br> </b>I like the term “unclassifiable”, because it’s kind of like having no boundaries, like not being limited to any kind of discipline or medium. So, whatever it takes for an idea to be in the world, it should be the thing that guides the whole process and its output.</p> <p><i> </i></p> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="gallery parbase"> <div data-anchorid="aid4a5eb3d8" class="gbp-gallery js-gallery js-anchorid" data-impression-data-layer='{"eventInfo":{"eventAction":"impression","eventName":"image gallery module impression"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"","elementName":"","value":"","pos":"","relatedComponent":"aid4a5eb3d8"}}' data-js-tracking-data-layer='{"eventInfo":{"eventAction":"image","eventName":"image change"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"nm-gallery-info","elementName":"","value":"","pos":"","relatedComponent":"aid4a5eb3d8"}}' data-component="gallery"> <div class="gbp-container-content gbp-gallery-content"> <div class="js-hover-state"> <div class="swiper-container image-half-width swiper-container-horizontal" data-slides-number="2"> <ul class="gbp-gallery--list swiper-wrapper"> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x2880-desktop-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C02-1.webp?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x2880-mobile-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C02-1.webp?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x2880-desktop-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C02-1.webp?imwidth=719&imdensity=1" alt="Andrés Reisinger sitting at his desk in his Barcelona office." title="Andrés Reisinger sitting at his desk in his Barcelona office."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Ever since he was a little boy, Andrés Reisinger wanted to create his own world. He is still discovering himself through his art. </p> </figcaption> </figure> </li> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x2880-desktop-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C03-1.webp?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x2880-mobile-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C03-1.webp?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x2880-desktop-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C03-1.webp?imwidth=719&imdensity=1" alt="Reisinger working on the drafts." title="Reisinger working on the drafts."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Using digital art, the yet unveiled Audi model is wrapped and staged in iconic urban scenes in six international metropolises.</p> </figcaption> </figure> </li> </ul> <div> <div class="swiper-button-next" tabindex="0" role="button" aria-label="Next slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> <div class="swiper-button-prev" tabindex="0" role="button" aria-label="Previous slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> </div> <div class="swiper-pagination swiper-pagination-fraction"></div> <span class="swiper-notification" aria-live="assertive" aria-atomic="true"></span> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="quotetext parbase"> <div data-anchorid="aidc21f18af" class="gbp-container gbp-quotetext js-anchorid"> <div class="gbp-container-content gbp-quotetext-content"> <div class="gbp-quotetext-wrapper gbp-quotetext--center"> <div class="gbp-quotetext--block"> <h1 class="gbp-h1"> “Today, technology itself can be an experience.” </h1> <p class="gbp-copy--m gbp-meta gbp-metainformation">Andrés Reisinger</p> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aid4ea837a8"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p><b>What sparked the idea to display the all-new, fully electric Audi Q6 e-tron in such a way?</b><br> The main inspiration for creating these digital artworks was what speaks the most to me: When I think about Audi I immediately think of the exploration of new technologies and design excellence. This is part of Audi’s DNA. I’ve been very close to Audi for the last two years, I’ve been in in the design centre and I’ve seen there search in technology that they’re using, and the way they approach the changes in technology is quite impressive.<br> <br> <b>AI, Artificial Intelligence, is a current buzzword in technology. How do you perceive its role in art and design?</b><br> I think AI is a great tool and it has improved very much. I have been using it a lot in this project as well. With AI, the creative process is similar to having a partner with whom you can discuss and exchange ideas, thereby broadening your perspective on various topics. At the same time, the things you think of and the things AI gives you are a little bit disconnected and random. And I believe that randomness can create creativity.<br> <br> <b>So, there is still a great deal of human touch?</b><br> For me, yes. I think there’s a way of seeing the world that is very personal, it’s very me, and it’s like doing a cut-out from the whole world.</p> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="gallery parbase"> <div data-anchorid="aid1f30011c" class="gbp-gallery js-gallery js-anchorid" data-impression-data-layer='{"eventInfo":{"eventAction":"impression","eventName":"image gallery module impression"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"","elementName":"","value":"","pos":"","relatedComponent":"aid1f30011c"}}' data-js-tracking-data-layer='{"eventInfo":{"eventAction":"image","eventName":"image change"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"nm-gallery-info","elementName":"","value":"","pos":"","relatedComponent":"aid1f30011c"}}' data-component="gallery"> <div class="gbp-container-content gbp-gallery-content"> <div class="js-hover-state"> <div class="swiper-container image-half-width swiper-container-horizontal" data-slides-number="2"> <ul class="gbp-gallery--list swiper-wrapper"> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x2880-desktop-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C04.webp?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x2880-desktop-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C04.webp?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x2880-desktop-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C04.webp?imwidth=719&imdensity=1" alt="One of the artworks with the Shanghai skyline in the background." title="One of the artworks with the Shanghai skyline in the background."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">The artworks Reisinger drew inspiration from his own digital “TakeOver” series, in which buildings are wrapped in pink drapes.</p> </figcaption> </figure> </li> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x2880-desktop-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C05-1.webp?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x2880-mobile-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C05-1.webp?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x2880-desktop-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C05-1.webp?imwidth=719&imdensity=1" alt="Portrait of Andrés Reisinger." title="Portrait of Andrés Reisinger."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Born in Argentina, with his office in Barcelona and Madrid, Reisinger is considered one of the most important artists and designers of our time.</p> </figcaption> </figure> </li> </ul> <div> <div class="swiper-button-next" tabindex="0" role="button" aria-label="Next slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> <div class="swiper-button-prev" tabindex="0" role="button" aria-label="Previous slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> </div> <div class="swiper-pagination swiper-pagination-fraction"></div> <span class="swiper-notification" aria-live="assertive" aria-atomic="true"></span> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aid53ff325e"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p><b>Lately you have worked intensively with Audi. What is it about automobiles and mobility that captivates your interest?</b> <br> I believe that cars area magnificent medium to create beauty. They are more than just aesthetically pleasing. The experience that cars create, not only the physical, but also the mental and conscious ones, can change a lot. Beyond its aesthetic appeal, a good design embraces inspiration, imagination, and it creates a profound and meaningful experience.<br> <br> <b>In this context, the term 'human centricity' is frequently referenced to.</b> <br> Human interest is essential when driving or being inside a car. Audi’s design places the human at its centre, which is great. The interiors of cars are becoming more about connection and different experiences. We will use cars more to connect with people, and it will become less about mechanics and more about experiences. Digital technology plays a significant role in enhancing that.</p> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="image parbase"><div class="cq-dd-image"> <div data-anchorid="aid96df2c77" class="gbp-image gbp-container--large js-anchorid"> <div class="gbp-container-content gbp-image-content"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x1152-desktop-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C06.webp?imwidth=1920&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x1440-mobile-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C06.webp?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x1152-desktop-q6-etron-storyteller-andr%C3%A9s-reisinger-27324C06.webp?imwidth=1920&imdensity=1" alt="Another artwork showing the wrapped Audi Q6 e-tron in front of an exceptional building."/> </picture> <figcaption class="gbp-figure-caption gbp-copy--xs">Shanghai is the start of the digital countdown. Five more metropolises follow, which are related to Audi and Andrés Reisinger.</figcaption> </figure> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aidacde95c3"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p><b>What is it that you want to see or feel inside a car to consider it as a good and meaningful experience?</b> <br> When you sit in an Audi, you feel welcomed. I think this is also because good car design reflects experiences we have in nature. It’s about creating a connection through the materials that are used, the sounds they make, and how they react to touch. The subtle details are crucial. I believe these details create an amazing connection to our roots, making us feel less artificial and more at home. I believe data and technology is nature being expressed through other means, and the power of design and art is that it can and will shape the future.<br> <br> <b>So with all that in mind: How do you see the future of mobility?</b> <br> I see a major change in society and culture through advances in mobility. We will see smart, intelligent cars that are connected to the entire city structure. E-mobility isa necessary step forward and embodies progress. Besides, there are also enjoyable factors driving an electric car. You feel this direct connection with the engine that gives you immediate power and reaction, almost like an extension of your own body. 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</div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="video parbase"> <div class="gbp-video js-videotrigger gbp-container js-anchorid" data-anchorid="aide713ba81"> <div class="gbp-container-content gbp-video-content"> <figure class="gbp-figure"> <div class="gbp-video-image-container js-start-video"> <picture class="gbp-picture gbp-picture--narrow gbp-video-poster"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/SoP_Reisinger_Thumb_16x9-1.jpg?imwidth=1920&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/SoP_Reisinger_Thumb_16x9-1.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/SoP_Reisinger_Thumb_16x9-1.jpg?imwidth=1920&imdensity=1"/> </picture> </div> <div class="gbp-video-video-container gbp-hidden "> <video controls controlsList="nodownload" width="960" height="540" preload="metadata" playsinline poster="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/SoP_Reisinger_Thumb_16x9-1.jpg" src="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/SoP_Reisinger_Cutdown_16x9.mp4"></video> </div> </figure> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="teaserhighlight parbase"> <div data-anchorid="aidbeaf6faa" 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class="gbp-highlightteaser gbp-container js-animate gbp-container--vp false js-anchorid" style="color:#FFFFFF;border-color:#FFFFFF;background-color:#000000" data-impression-data-layer='{"eventInfo":{"eventAction":"impression","eventName":"highlight teaser - impression"},"attributes":{"componentName":"Teaser Highlight (GBP_0134)","label":"","targetURL":"","clickID":"","elementName":"","value":"The beauty under the wrapping","pos":"","relatedComponent":"aidbeaf6faa"}}' data-component="teaserhighlight" data-target="external"> <div class="gbp-container-content gbp-highlightteaser-content"> <div class="image-container"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2024/273_q6_etron_storyteller_andres_reisinger/1920x1080-desktop-q6-etron-storyteller-andr%C3%A9s-reisinger-27324-C08-laenderabsprung-P.webp?imwidth=792&imdensity=1"/> <source media="(max-width: 599px)" 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Its cutting-edge design and advanced charging and battery technology merge to create a premium electric driving experience. The all-new, fully electric vehicle embodies high-class enjoyment and a sophisticated livingspace, all underpinned by design and technology - a combination that might overtake your expectations.</p> <a class="gbp-button gbp-button--ghost js-overwriteLink" href="#" data-tracking-data-layer='{"eventInfo":{"eventAction":"exit_link","eventName":"highlight teaser - teaser click"},"attributes":{"componentName":"Teaser Highlight (GBP_0134)","label":"","targetURL":"#","clickID":"gbp2-highlight-manual-teaser-item","elementName":"button","value":"The beauty under the wrapping","pos":"","relatedComponent":"aidbeaf6faa-The beauty under the wrapping"}}' target="_blank" data-label="Learn more">Learn more</a> <div class="gbp-wltp "> <div class="gbp-wltp-wrapper"> <div class="gbp-wltp-item-mobile"> <p class="gbp-copy--xs gbp-wltp-item"><span>Audi Q6 e-tron: </span><span>Power consumption (combined) in kWh/100 km: 19.6–16.5</span><span>CO₂ emissions (combined) in g/km: 0</span><span>CO₂ emission class: A</span></p> </div> <div class="gbp-wltp-item-desktop"> <p class="gbp-copy--xs gbp-wltp-item"><span>Audi Q6 e-tron: </span><span>Power consumption (combined) in kWh/100 km: 19.6–16.5</span><span>CO₂ emissions (combined) in g/km: 0</span><span>CO₂ emission class: A</span></p> </div> </div> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="tagging parbase"> <div class="gbp-tagging"> <div class="gbp-tagging-container"> <span class="gbp-tagging-tag"> <a class="gbp-link--s" href="/progress/en.tags.progress--digitalization.datedesc.html">Digitalization</a> </span> <span class="gbp-tagging-tag"> <a class="gbp-link--s" href="/progress/en.tags.progress--design.datedesc.html">Design</a> </span> <span class="gbp-tagging-tag"> <a class="gbp-link--s" href="/progress/en.tags.progress--creativity.datedesc.html">Creativity</a> </span> </div> </div> </div> <div class="teasercolumnautomated parbase"><div class="gbp-columnteasers gbp-columns js-columnteaser gbp-container--vp js-anchorid" data-id="aidbd715614" data-anchorid="aidbd715614"> <div class="gbp-container-content"> <h2 class="gbp-h2 gbp-columns-heading">You might also be interested in</h2> <div id="swiper-aidbd715614" class="swiper-container swiper-container-horizontal"> <div class="gbp-columns-row gbp-columns-row--4 swiper-wrapper swiper-wrapper--start"> <div class="teaseritem"> <div class="gbp-columnteaser"> <a class="gbp-column-content gbp-column-link gbp-columnteaser-link" data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"Teaser Column Automated (GBP_0128)","label":"Design","targetURL":"/progress/en/the-new-audi-q5-suv-special-wheel-design.html","clickID":"gbp2-page-teaser-item","elementName":"image","value":"“The wheels make the car”","pos":""}}' href="/progress/en/the-new-audi-q5-suv-special-wheel-design.html"> <div class="gbp-container-image-wrapper"> <div class="gbp-picture gbp-columnteaser-img"> <picture> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2024/296_q5_exterior_design_wheels/1920x1440-mobile-q5-exterior-design-wheels-29624B01.jpg?imwidth=357&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2024/296_q5_exterior_design_wheels/1920x1440-mobile-q5-exterior-design-wheels-29624B01.jpg?imwidth=599&imdensity=1"/> <img class="gbp-picture" src="/content/dam/progress/story/2024/296_q5_exterior_design_wheels/1920x1440-mobile-q5-exterior-design-wheels-29624B01.jpg?imwidth=584&imdensity=1" alt="“The wheels make the car”"/> </picture> </div> </div> <div class="gbp-columnteaser-copy"> <p class="gbp-meta gbp-copy--s"> <span>Design</span> </p> <h3 class="gbp-h3">“The wheels make the car”</h3> <p class="gbp-copy--m">Special wheel designs emphasise the style of the new Audi Q5 SUV. 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The WLTP test cycle completely replaced the NEDC test cycle with effect from 1 January 2022. As a result, no NEDC values are available for vehicles with a type approval issued after this date.</p> <p>The values do not refer to an individual vehicle and are not part of the offer; instead, they are solely for the purpose of comparing between different types of vehicles. Optional equipment and accessories (attachments, tyre formats etc.) may alter relevant vehicle parameters such as the weight, rolling resistance and aerodynamics and, alongside weather and traffic conditions and individual driving behaviour, may influence the fuel consumption, electricity consumption, CO2 emissions and performance values of a vehicle.</p> <p>Due to the more realistic test conditions, fuel consumption and CO2 emissions values will in many cases be higher in accordance with the WLTP than in accordance with the NEDC. There may have been corresponding changes to vehicle taxation since 1 September 2018 as a result of this. You can find further information on the differences between the WLTP and the NEDC at <a href="http://www.audi.co.uk/wltp" target="_blank">www.audi.co.uk/wltp</a>.</p> <p> </p> <p>Further information on the official fuel consumption and the official, specific CO2 emissions of new passenger car models can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models”, available free of charge from all sales outlets and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern, Germany or at <a href="http://www.dat.de" target="_blank">www.dat.de</a>.</p> </div> </section> <p></p> </div> </footer></div> </div> </div> </div> <script src="/etc/designs/gbp2/js/gbp2.ACSHASH0d5792722c2d3db56247617187de9e0e.js"></script> </body> </html>

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