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Moldau","Moldova"]},{"code":"ME","url":"https://www.audi.me/","name":"Montenegro","translations":["Montenegro","Montenegro"]},{"code":"MA","url":"http://www.audi.ma/","name":"Morocco","translations":["Marokko","Morocco"]},{"code":"NA","url":"http://www.audi.co.za/za/web/en.html","name":"Namibia","translations":["Namibia","Namibia"]},{"code":"NL","url":"https://www.audi.nl/nl/web/nl.html","name":"Netherlands","translations":["Niederlande","Netherlands"]},{"code":"NZ","url":"http://www.audi.co.nz/nz/web/en.html","name":"New Zealand","translations":["Neuseeland","New Zealand"]},{"code":"NO","url":"https://www.audi.no/no/web/no.html","name":"Norway","translations":["Norwegen","Norway"]},{"code":"OM","url":"https://www.audi-oman.com/me/web/omen.html","name":"Oman","translations":["Oman","Oman"]},{"code":"PK","url":"http://www.audi.com.pk/sea/web/pk.html","name":"Pakistan","translations":["Pakistan","Pakistan"]},{"code":"PS","url":"https://www.umt.ps/","name":"Palestinian Territories","translations":["Palästinensische Autonomiegebiete","Palestinian Territories"]},{"code":"PA","url":"http://www.audi.com.pa/aola/web/pa.html","name":"Panama","translations":["Panama","Panama"]},{"code":"PY","url":"http://www.audi.com.py/aola/web/py.html","name":"Paraguay","translations":["Paraguay","Paraguay"]},{"code":"PE","url":"http://www.audi.com.pe/aola/brand/es_pe.html","name":"Peru","translations":["Peru","Peru"]},{"code":"PH","url":"http://www.audi.ph/sea/web/ph.html","name":"Philippines","translations":["Philippinen","Philippines"]},{"code":"PL","url":"https://www.audi.pl/pl/web/pl.html","name":"Poland","translations":["Polen","Poland"]},{"code":"PT","url":"http://www.audi.pt/pt/web/pt.html","name":"Portugal","translations":["Portugal","Portugal"]},{"code":"QA","url":"https://www.audi-qatar.com/me/web/qaen.html","name":"Qatar","translations":["Katar","Qatar"]},{"code":"RE","url":"http://www.audi.re/re/brand/fr.html","name":"Réunion","translations":["Réunion","Réunion"]},{"code":"RO","url":"http://www.audi.ro/","name":"Romania","translations":["Rumänien","Romania"]},{"code":"LC","url":"http://www.audi.lc/aola/web/lc.html","name":"Saint Lucia","translations":["St. Lucia","Saint Lucia"]},{"code":"SA","url":"https://www.audi-saudiarabia.com/me/web/saen.html","name":"Saudi Arabia","translations":["Saudi-Arabien","Saudi Arabia"]},{"code":"RS","url":"https://www.audi.rs/","name":"Serbia","translations":["Serbien","Serbia"]},{"code":"SG","url":"http://www.audi.com.sg/","name":"Singapore","translations":["Singapur","Singapore"]},{"code":"SK","url":"https://www.audi.sk/","name":"Slovakia","translations":["Slowakei","Slovakia"]},{"code":"SI","url":"https://www.audi.si/","name":"Slovenia","translations":["Slowenien","Slovenia"]},{"code":"ZA","url":"http://www.audi.co.za/za/web/en.html","name":"South Africa","translations":["Südafrika","South Africa"]},{"code":"KR","url":"http://www.audi.co.kr/kr/web/ko.html","name":"South Korea","translations":["Republik Korea","South Korea"]},{"code":"ES","url":"https://www.audi.es/es/web/es.html","name":"Spain","translations":["Spanien","Spain"]},{"code":"IC","url":"http://www.audicanarias.com/cani/web/es.html","name":"Spain (Canary Islands)","translations":["Spanien (Kanarische Inseln)","Spain (Canary Islands)"]},{"code":"LK","url":"http://www.audi.lk/sea/web/lk.html","name":"Sri Lanka","translations":["Sri Lanka","Sri Lanka"]},{"code":"SE","url":"https://www.audi.se/se/web/sv.html","name":"Sweden","translations":["Schweden","Sweden"]},{"code":"CH","url":"https://www.audi.ch/ch/web/de.html","name":"Switzerland","translations":["Schweiz","Switzerland"]},{"code":"TW","url":"http://www.audi.com.tw/tw/web/zh.html","name":"Taiwan Sales Region","translations":["Taiwan Vertriebsregion","Taiwan Sales Region"]},{"code":"TH","url":"http://www.audi.co.th/sea/web/th.html","name":"Thailand","translations":["Thailand","Thailand"]},{"code":"TT","url":"http://www.audi.com.tt/aola/web/tt.html","name":"Trinidad and Tobago","translations":["Trinidad und Tobago","Trinidad and Tobago"]},{"code":"TN","url":"http://tn.audi.com/tn/brand/fr.html","name":"Tunisia","translations":["Tunesien","Tunisia"]},{"code":"TR","url":"https://www.audi.com.tr/tr/web/tr.html","name":"Turkey","translations":["Türkei","Turkey"]},{"code":"UA","url":"https://www.audi.ua/ua","name":"Ukraine","translations":["Ukraine","Ukraine"]},{"code":"GB","url":"https://www.audi.co.uk/","name":"United Kingdom","translations":["Vereinigtes Königreich","United Kingdom"]},{"code":"US","url":"https://www.audiusa.com/","name":"United States","translations":["Vereinigte Staaten","United States"]},{"code":"UY","url":"http://www.audi.com.uy/aola/web/uy.html","name":"Uruguay","translations":["Uruguay","Uruguay"]},{"code":"VE","url":"http://www.audi.com.ve/aola/web/ve.html","name":"Venezuela","translations":["Venezuela","Venezuela"]},{"code":"VN","url":"http://www.audi.vn/sea/web/vnen.html","name":"Vietnam","translations":["Vietnam","Vietnam"]}]'> 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Performance","targetURL":"/progress/en/performance.html","clickID":"gbp2-main-navigation-item-mobile","elementName":"text link","value":"","pos":""}}' href="/progress/en/performance.html"> Performance</a> </div> </div> </li> <li class="gbp-navigation-list-item js-isModelsOverview " data-countrylinks="{"HK":"https://www.audi.com.hk/hk/web/en/models.html?pid\u003dbc:models_HKG:audi.de:p~country_switch:n:o:ai~modelfinder","PT":"https://www.audi.pt/pt/web/pt/modelos.html?pid\u003dbc:models_PT:audi.de:p~country_switch:n:o:ai~modelfinder","HN":"http://www.audilatinoamerica.com/aola/web/en.html?pid\u003dbc:models_HN:audi.de:p~country_switch:n:o:ai~modelfinder","PY":"https://configurator.audi.com/acc/configurator/v1/pry/spa?pid\u003dbc:models_PY:audi.de:p~country_switch:n:o:ai~modelfinder","HR":"https://www.audi.hr/modeli/nova-vozila?pid\u003dbc:models_HR:audi.de:p~country_switch:n:o:ai~modelfinder","HU":"https://wwww.audi.hu/modellek/oesszes-modell-megtekintese?pid\u003dbc:models_HU:audi.de:p~country_switch:n:o:ai~modelfinder","QA":"https://www.audi-qatar.com/me/web/qaen/models.html?pid\u003dbc:models_LB:audi.de:p~country_switch:n:o:ai~modelfinder","IC":"https://www.audicanarias.com/cani/web/es/modelos.html?pid\u003dbc:models_CI:audi.de:p~country_switch:n:o:ai~modelfinder","ID":"https://www.audi.co.id/sea/web/id/models.html?pid\u003dbc:models_IDN:audi.de:p~country_switch:n:o:ai~modelfinder","IE":"https://www.audi.ie/ie/web/en/models.html?pid\u003dbc:models_IE:audi.de:p~country_switch:n:o:ai~modelfinder","IL":"https://www.audi.co.il/all-models/?pid\u003dbc:models_ISR:audi.de:p~country_switch:n:o:ai~modelfinder","AE":"https://www.audi-dubai.com/me/web/duen/models.html?pid\u003dbc:models_AEDU:audi.de:p~country_switch:n:o:ai~modelfinder","IN":"https://www.audi.in/in/web/en/models.html?pid\u003dbc:models_IN:audi.de:p~country_switch:n:o:ai~modelfinder","ZA":"https://www.audi.co.za/za/web/en/models.html?pid\u003dbc:models_ZA:audi.de:p~country_switch:n:o:ai~modelfinder","IQ":"https://www.audi-iraq.com/me/web/iqen/models.html?pid\u003dbc:models_IRQ:audi.de:p~country_switch:n:o:ai~modelfinder","IS":"https://www.audi.is/is/web/is/models.html?pid\u003dbc:models_IS:audi.de:p~country_switch:n:o:ai~modelfinder","AL":"https://www.audi.al/modelet/te-gjithe-modelet?pid\u003dbc:models_AL:audi.de:p~country_switch:n:o:ai~modelfinder","IT":"https://www.audi.it/it/web/it/modelli.html?pid\u003dbc:models_IT:audi.de:p~country_switch:n:o:ai~modelfinder","AM":"https://www.audi.am/am/web/hy/models.html?pid\u003dbc:models_AM:audi.de:p~country_switch:n:o:ai~modelfinder","AR":"https://www.audi.com.ar/ar/web/es/modelos.html?pid\u003dbc:models_AR:audi.de:p~country_switch:n:o:ai~modelfinder","AT":"https://www.audi.at/modelle/alle-modelle?utm_source\u003daudi.de\u0026utm_medium\u003dreferral\u0026utm_campaign\u003dmodelfinder","RE":"https://www.audi.re/re/web/fr/gamme.html?pid\u003dbc:models_REU:audi.de:p~country_switch:n:o:ai~modelfinder","AU":"https://www.audi.com.au/au/web/en/model-range.html?pid\u003dbc:models_AU:audi.de:p~country_switch:n:o:ai~modelfinder","AE-AZ":"https://www.audi-abudhabi.com/me/web/azen.html?pid\u003dbc:models_AUH:audi.de:p~country_switch:n:o:ai~modelfinder","AZ":"https://www.audi.az/az/models/?pid\u003dbc:models_AZE:audi.de:p~country_switch:n:o:ai~modelfinder","RO":"https://www.audi.ro/modele/audi-sport?pid\u003dbc:models_RO:audi.de:p~country_switch:n:o:ai~modelfinder","BA":"https://www.audi.ba/modeli/svi-modeli?pid\u003dbc:models_BA:audi.de:p~country_switch:n:o:ai~modelfinder","RS":"https://www.audi.rs/modeli/svi-modeli?pid\u003dbc:models_RS:audi.de:p~country_switch:n:o:ai~modelfinder","BD":"https://www.audi.com.bd/sea/web/bd/models.html?pid\u003dbc:models_BD:audi.de:p~country_switch:n:o:ai~modelfinder","BE":"https://www.nl.audi.be/be/web/nl/modellen.html?pid\u003dbc:models_BE-NL:audi.de:p~country_switch:n:o:ai~modelfinder","JM":"https://configurator.audi.com/acc/configurator/v1/jam/eng?pid\u003dbc:models_JM:audi.de:p~country_switch:n:o:ai~modelfinder","BG":"https://www.audi.bg/modeli/vsichki-modeli?pid\u003dbc:models_BG:audi.de:p~country_switch:n:o:ai~modelfinder","JO":"https://www.audi-jordan.com/me/web/joen/models.html?pid\u003dbc:models_AD:audi.de:p~country_switch:n:o:ai~modelfinder","BH":"https://www.audi-bahrain.com/me/web/bhen/models.html?pid\u003dbc:models_BH:audi.de:p~country_switch:n:o:ai~modelfinder","JP":"https://www.audi.co.jp/jp/web/ja/models.html?pid\u003dbc:models_JP:audi.de:p~country_switch:n:o:ai~modelfinder","BN":"https://www.audi-brunei.com/sea/web/bn/models.html?pid\u003dbc:models_BRN:audi.de:p~country_switch:n:o:ai~modelfinder","BO":"https://configurator.audi.com/acc/configurator/v1/bol/spa?pid\u003dbc:models_BO:audi.de:p~country_switch:n:o:ai~modelfinder","SA":"https://www.audi-saudiarabia.com/me/web/saen/models.html?pid\u003dbc:models_SA:audi.de:p~country_switch:n:o:ai~modelfinder","BR":"https://www.audi.com.br/br/web/pt/models.html?pid\u003dbc:models_BR:audi.de:p~country_switch:n:o:ai~modelfinder","SE":"https://www.audi.se/se/web/sv/models.html?pid\u003dbc:models_SE:audi.de:p~country_switch:n:o:ai~modelfinder","SG":"https://www.audi.com.sg/sg/web/en/models.html?pid\u003dbc:models_SG:audi.de:p~country_switch:n:o:ai~modelfinder","SI":"https://www.audi.si/modeli/vsi-modeli?pid\u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<div class="gbp-navigation-title "> <div class="main " data-js-tracking-data-layer='{"eventInfo":{"eventAction":"navigation","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Company","targetURL":"/progress/en/company.html","clickID":"gbp2-main-navigation-item","elementName":"text link","value":"","pos":""}}'> <a class="gbp-link--m js-hasNoChildren js-overwriteLink" data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Company","targetURL":"/progress/en/company.html","clickID":"gbp2-main-navigation-item","elementName":"text link","value":"","pos":""}}' href="/progress/en/company.html">Company</a> <a class="gbp-link--m mobile-link js-hasNoChildren js-overwriteLink" data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"MainNavigation 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<div data-anchorid="aid52ca172d" class="gbp-image gbp-container--large js-anchorid"> <div class="gbp-container-content gbp-image-content"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x1080-desktop-Audi-exclusive-30024B01-2.jpg?imwidth=1920&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x1440-mobile-Audi-exclusive-30024B01-1.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x1080-desktop-Audi-exclusive-30024B01-2.jpg?imwidth=1920&imdensity=1" alt="Claudia Aryus and Christopher Kröner look directly at the camera."/> </picture> </figure> </div> </div> </div> </div> <div class="intro parbase"> <div data-anchorid="aid52cad43e" class="gbp-intro gbp-container--vp js-anchorid js-animate"> <div class="gbp-container-content gbp-intro-content"> <div class="gbp-intro--headline"> <h1 class="gbp-h1 ">Express yourself</h1> </div> <div class="gbp-h3 gbp-h3--n gbp-intro--copy">Striking paint colours, individual interiors, curated design packages and special models like the Audi exclusive edition of the new Audi e-tron GT: Claudia Aryus and Christopher Kröner provide an insight into the world of Audi exclusive.</div> <div class="gbp-copy--s gbp-meta gbp-metainformation "> <p class="gbp-metainformation-wrapper"> <span>Text: <b>Patrick Morda</b> - Photo: <b>Fritz Beck</b></span> <span>Reading Time: <b>5 min</b></span> </p> </div> </div> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aid23b8d51b"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p>Christopher Kröner strokes the mint-grey seat cover, whose stitching is reminiscent of running water and is bordered by purple seams. “We call this colour mora purple. Admittedly, the combination takes a little getting used to. But it goes perfectly with the Arabica Grey exterior paint,” says the Colour & Trim designer, his eyes twinkling with delight as he talks about the colour scheme of the Audi exclusive edition of the new Audi e-tron GT. This is precisely his task, not to mention the aim of Audi exclusive – to create the unexpected and surprise people with new ideas while catering to individual wishes.<br> <br> Exceptional design solutions are characteristic: with Audi exclusive, customers can design their Audi model in line with their individual visions. “Sometimes you just have a particular idea or want certain materials or colours in the interior,” explains Claudia Aryus, who is responsible for product marketing, portfolio strategy and communication. “We draw on our expertise to help to turn these individual visions into reality.”</p> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="gallery parbase"> <div data-anchorid="aid4af7b8a4" class="gbp-gallery js-gallery js-anchorid" 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srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B02-1.jpg?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-mobile-Audi-exclusive-30024B02-1.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B02-1.jpg?imwidth=719&imdensity=1" alt="Claudia Aryus and Christopher Kröner are engaged in a lively conversation." title="Claudia Aryus and Christopher Kröner are engaged in a lively conversation."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Claudia Aryus and Christopher Kröner worked together on creating the Audi exclusive edition of the Audi e-tron GT.</p> </figcaption> </figure> </li> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B03-1.jpg?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-mobile-Audi-exclusive-30024B03-1.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B03-1.jpg?imwidth=719&imdensity=1" alt="Both reach for samples on a display." title="Both reach for samples on a display."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Among other things, Audi exclusive offers numerous options for customising both the interior and exterior of an Audi.</p> </figcaption> </figure> </li> </ul> <div> <div class="swiper-button-next" tabindex="0" role="button" aria-label="Next slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> <div class="swiper-button-prev" tabindex="0" role="button" aria-label="Previous slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> </div> <div class="swiper-pagination swiper-pagination-fraction"></div> <span class="swiper-notification" aria-live="assertive" aria-atomic="true"></span> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="quotetext parbase"> <div data-anchorid="aid8a1a7b" class="gbp-container gbp-quotetext js-anchorid"> <div class="gbp-container-content gbp-quotetext-content"> <div class="gbp-quotetext-wrapper gbp-quotetext--center"> <div class="gbp-quotetext--block"> <h1 class="gbp-h1"> “We draw on our expertise to turn people’s individual visions into reality.” </h1> <p class="gbp-copy--m gbp-meta gbp-metainformation">Claudia Aryus</p> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aidb6004c2d"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p>The Audi exclusive range is based on three pillars: full individualisation options, design packages and limited editions, such as the Audi exclusive edition of the new Audi e-tron GT, of which only 299 units will be available across all versions. These special editions are meticulously designed by us and our design experts. They feature elements that are not available on Audi production models,” says Aryus. The Audi exclusive edition of the Audi e-tron GT boasts new colours, decors and materials, among other things.<br> <br> “We are making a statement with this limited edition,” says Aryus, also referring to the fact that exclusivity in the interior does not always have to mean leather upholstery. “The interior of the exclusive edition of the Audi e-tron GT is entirely leather-free,” explains Kröner. “It is bold, different and yet coherent.” The designers have made sure that a connection is established between the exterior and the interior in every component. The selectable wood decor, for example, harmonises with the colour of the paint. In turn, its gold tone is in keeping with the neodymium that is incorporated into the intricately designed 21-inch wheels.<br> <br> To underline the attention to detail on special models of this kind, Kröner points out a special aspect in the mint-grey clad front door: “The fact that the speaker cover features the same tone is an exceptional element.” Both are proud that they were able to take this special approach to this special model. “It all comes together to form a coherent work of art,” adds Aryus.</p> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="gallery parbase"> <div data-anchorid="aid22f67ec2" class="gbp-gallery js-gallery js-anchorid" data-impression-data-layer='{"eventInfo":{"eventAction":"impression","eventName":"image gallery module impression"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"","elementName":"","value":"","pos":"","relatedComponent":"aid22f67ec2"}}' data-js-tracking-data-layer='{"eventInfo":{"eventAction":"image","eventName":"image change"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"nm-gallery-info","elementName":"","value":"","pos":"","relatedComponent":"aid22f67ec2"}}' data-component="gallery"> <div class="gbp-container-content gbp-gallery-content"> <div class="js-hover-state"> <div class="swiper-container image-half-width swiper-container-horizontal" data-slides-number="2"> <ul class="gbp-gallery--list swiper-wrapper"> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B04.jpg?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-mobile-Audi-exclusive-30024B04.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B04.jpg?imwidth=719&imdensity=1" alt="Close-up of thread and stitching." title="Close-up of thread and stitching."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Seat cover, centre panel and contrasting stitching: Audi exclusive leaves room for individuality and comes up with harmonious compositions.</p> </figcaption> </figure> </li> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B05.jpg?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-mobile-Audi-exclusive-30024B05.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B05.jpg?imwidth=719&imdensity=1" alt="Portrait of Claudia Aryus." title="Portrait of Claudia Aryus."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Claudia Aryus is responsible for product marketing, portfolio strategy and communication at Audi exclusive.</p> </figcaption> </figure> </li> </ul> <div> <div class="swiper-button-next" tabindex="0" role="button" aria-label="Next slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> <div class="swiper-button-prev" tabindex="0" role="button" aria-label="Previous slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> </div> <div class="swiper-pagination swiper-pagination-fraction"></div> <span class="swiper-notification" aria-live="assertive" aria-atomic="true"></span> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aid42dd45dc"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p>In terms of the individualisation process itself, the design packages are ideal for anyone who wishes to be guided by the expertise of Audi exclusive product experts and Audi designers like Kröner, but doesn’t yet have a concrete idea of what they want. These combinations for the interior provide a coordinated starting point. “It is not always easy to decide on one particular pattern and visualise what your own preference actually looks like in reality,” says Kröner, who is also speaking from his own experience. “We help our customers by putting together a harmonious package,” he explains. <br> <br> It is somewhat different with the full individualisation option, where customers are given the opportunity to design various parts on and in their desired model themselves. Yet this needn’t detract from the creativity: “If, for instance, somebody wants cognac-coloured seats with a diamond-silver centre panel at the front, but prefers a black rear bench seat,” says Aryus, “and also wants very special pearl-effect exterior paintwork, then we are happy to offer that at Audi exclusive.”</p> <p> </p> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="gallery parbase"> <div data-anchorid="aid59c1f65a" class="gbp-gallery js-gallery js-anchorid" data-impression-data-layer='{"eventInfo":{"eventAction":"impression","eventName":"image gallery module impression"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"","elementName":"","value":"","pos":"","relatedComponent":"aid59c1f65a"}}' data-js-tracking-data-layer='{"eventInfo":{"eventAction":"image","eventName":"image change"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"nm-gallery-info","elementName":"","value":"","pos":"","relatedComponent":"aid59c1f65a"}}' data-component="gallery"> <div class="gbp-container-content gbp-gallery-content"> <div class="js-hover-state"> <div class="swiper-container image-half-width swiper-container-horizontal" data-slides-number="2"> <ul class="gbp-gallery--list swiper-wrapper"> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B06.jpg?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-mobile-Audi-exclusive-30024B06.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B06.jpg?imwidth=719&imdensity=1" alt="Aryus and Kröner talk while looking at the interior of the e-tron GT." title="Aryus and Kröner talk while looking at the interior of the e-tron GT."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Audi is breaking new ground with the colours and materials featured in the interior of the Audi exclusive edition of the Audi RS e-tron GT.</p> </figcaption> </figure> </li> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B07.jpg?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-mobile-Audi-exclusive-30024B07.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B07.jpg?imwidth=719&imdensity=1" alt="A selection of fabric samples." title="A selection of fabric samples."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Mint-grey and mora purple: Audi wants to set trends and embrace progressive ideas with colours and materials.</p> </figcaption> </figure> </li> </ul> <div> <div class="swiper-button-next" tabindex="0" role="button" aria-label="Next slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> <div class="swiper-button-prev" tabindex="0" role="button" aria-label="Previous slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> </div> <div class="swiper-pagination swiper-pagination-fraction"></div> <span class="swiper-notification" aria-live="assertive" aria-atomic="true"></span> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="linkcta parbase"> <div data-anchorid="aid61395928" class="gbp-linkcta gbp-container gbp-container--vp js-anchorid" style="color:#FFFFFF;border-color:#FFFFFF;background-color:#000000"> <div class="gbp-container-content gbp-linkcta-content"> <div class="gbp-linkcta-content-wrapper gbp-linkcta-content-wrapper--centered"> <div class="gbp-linkcta-headline"> <h2 class="gbp-h2">Turning unique ideas into reality – This is Audi</h2> </div> <p class="gbp-copy--m">Individuality, creativity and the courage to try something new – these are the hallmarks of Audi exclusive. Besides being able to choose from a variety of colours for the exterior paintwork, customers can also design the interior in line with their personal visions. The aim is to ensure that the vehicle reflects their own style and taste in order to generate exceptional comfort, a profound sense of well-being, and a harmonious connection between vehicle and driver.</p> <div class="gbp-linkcta-button"> <a class="gbp-button gbp-button--ghost" target="_blank" href="https://www.audi.com/en/company/strategy/business-areas/audi-sport-gmbh.html" data-tracking-data-layer='{"eventInfo":{"eventAction":"exit_link","eventName":"generic"},"attributes":{"componentName":"Link with customized CTA (GBP_0149)","label":"Find out more","targetURL":"https://www.audi.com/en/company/strategy/business-areas/audi-sport-gmbh.html","clickID":"gbp2-text-link-item","elementName":"button","value":"","pos":""}}'>Find out more</a> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="gallery parbase"> <div data-anchorid="aidf0e4ad5f" class="gbp-gallery js-gallery js-anchorid" data-impression-data-layer='{"eventInfo":{"eventAction":"impression","eventName":"image gallery module impression"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"","elementName":"","value":"","pos":"","relatedComponent":"aidf0e4ad5f"}}' data-js-tracking-data-layer='{"eventInfo":{"eventAction":"image","eventName":"image change"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"nm-gallery-info","elementName":"","value":"","pos":"","relatedComponent":"aidf0e4ad5f"}}' data-component="gallery"> <div class="gbp-container-content gbp-gallery-content"> <div class="js-hover-state"> <div class="swiper-container image-half-width swiper-container-horizontal" data-slides-number="2"> <ul class="gbp-gallery--list swiper-wrapper"> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B08.jpg?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-mobile-Audi-exclusive-30024B08.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B08.jpg?imwidth=719&imdensity=1" alt="Interior materials are being color-matched to the exterior paint." title="Interior materials are being color-matched to the exterior paint."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Exterior and interior colours, materials and decors create a coherent overall picture in the Audi exclusive edition of the Audi e-tron GT.</p> </figcaption> </figure> </li> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B09.jpg?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-mobile-Audi-exclusive-30024B09.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x2880-desktop-Audi-exclusive-30024B09.jpg?imwidth=719&imdensity=1" alt="Portrait of Christopher Kröner." title="Portrait of Christopher Kröner."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Christopher Kröner is a designer in the Colour & Trim department and designs the Audi exclusive special editions.</p> </figcaption> </figure> </li> </ul> <div> <div class="swiper-button-next" tabindex="0" role="button" aria-label="Next slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> <div class="swiper-button-prev" tabindex="0" role="button" aria-label="Previous slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> </div> <div class="swiper-pagination swiper-pagination-fraction"></div> <span class="swiper-notification" aria-live="assertive" aria-atomic="true"></span> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="quotetext parbase"> <div data-anchorid="aid159b3b9f" class="gbp-container gbp-quotetext js-anchorid"> <div class="gbp-container-content gbp-quotetext-content"> <div class="gbp-quotetext-wrapper gbp-quotetext--center"> <div class="gbp-quotetext--block"> <h1 class="gbp-h1"> “It takes courage to create great designs and modern icons.” </h1> <p class="gbp-copy--m gbp-meta gbp-metainformation">Christopher Kröner</p> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aidf577e269"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p>The journey to a personalised Audi generally starts with the basic configuration of a model. “Anyone who wishes to take advantage of our service is welcome to do so in a personal consultation at an Audi dealer or at the Audi exclusive studios in Ingolstadt and Neckarsulm. The customised features are further developed or agreed as part of a creative dialogue,” says Aryus, explaining the process.<br> <br> In order to keep their finger on the pulse, the team members at Audi exclusive also monitor how lifestyle trends are fundamentally changing. “In terms of colours and materials,” says Aryus, “we look at developments in the international fashion and design world, among other things.” She is aware, for example, that people are embracing lighter tones once again, while increasingly drawing inspiration from nature. Kröner is also keen to stress, however, that Audi exclusive always aims to anticipate and set trends.<br> <br> “With our portfolio, we are more courageous, more sustainable, more extroverted and always extraordinary,” says Aryus, summing everything up. And with an eye on the all-electric Gran Turismo with its special grey tone – which appears brown at certain times and gold at others, depending on the light – and its strikingly different seat covers, Kröner adds: “It takes courage to create great designs and modern icons.”</p> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="image parbase"><div class="cq-dd-image"> <div data-anchorid="aide6a07f77" class="gbp-image gbp-image--framed js-animate js-anchorid"> <div class="gbp-container-content gbp-image-content"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x1152-desktop-Audi-exclusive-30024B10-1.jpg?imwidth=1210&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x1440-mobile-Audi-exclusive-30024B10-1.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x1152-desktop-Audi-exclusive-30024B10-1.jpg?imwidth=1210&imdensity=1" alt="Audi RS e-tron GT performance exclusive edition."/> </picture> <figcaption class="gbp-figure-caption gbp-copy--xs">The metallic Arabica Grey featured on the Audi exclusive edition of the Audi e-tron GT (seen here in the performance version) is reserved for the special edition, as is the intricately designed 21-inch rim featuring a tricoloured design.</figcaption> </figure> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="teaserhighlight parbase"> <div data-anchorid="aidb299965e" 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class="gbp-highlightteaser gbp-container js-animate gbp-container--vp false js-anchorid" style="color:#FFFFFF;border-color:#FFFFFF;background-color:#000000" data-impression-data-layer='{"eventInfo":{"eventAction":"impression","eventName":"highlight teaser - impression"},"attributes":{"componentName":"Teaser Highlight (GBP_0134)","label":"","targetURL":"","clickID":"","elementName":"","value":"Create a one-off online","pos":"","relatedComponent":"aidb299965e"}}' data-component="teaserhighlight" data-target="external"> <div class="gbp-container-content gbp-highlightteaser-content"> <div class="image-container"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x1080-desktop-Audi-exclusive-30024B11-laenderabsprung-P.jpg?imwidth=792&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x1080-desktop-Audi-exclusive-30024B11-laenderabsprung-P.jpg?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/300_audi_exclusive_new/1920x1080-desktop-Audi-exclusive-30024B11-laenderabsprung-P.jpg?imwidth=792&imdensity=1" alt="Screenshot from the Audi configurator."/> </picture> </div> <div class="content"> <p class="gbp-copy--s gbp-meta"> </p> <h3 class="gbp-h3">Create a one-off online</h3> <p class="gbp-copy--m">Have fun discovering the diversity of Audi exclusive with the Audi exclusive Customiser. 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