Straits Kitchen | Brand Identity

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data-post-id="6362"> <div class="page-grid varied-layout"> <div class="project-nav-link project-next"> <a href="https://magpie-studio.com/work/community/"> <span class="arrow"></span> <span class="featured-image"> <span class="background" style="background-image: url(https://magpie-studio.com/wp-content/uploads/2020/09/01_Close_knit_on-300x171.jpg)"></span> </span> </a> </div> <div class="project-nav-link project-prev"> <a href="https://magpie-studio.com/work/ekur-advisors/"> <span class="arrow"></span> <span class="featured-image"> <span class="background" style="background-image: url(https://magpie-studio.com/wp-content/uploads/2023/05/Ekur_1_logo-300x169.jpg)"></span> </span> </a> </div> <div class="grid-item center project-detail"> <h1> Straits Kitchen </h1> <h2>A rich melting pot of cultures & cuisines</h2> <p class="project-description"> <span class="description-text"> Between Malaysia and Singapore, you’ll find the Straits of Malacca. A narrow stretch of water that has long been a melting pot for the food and culture of the surrounding regions~.<br /> <br /> It’s this fusion of flavour that inspired the menu at Straits Kitchen, an explosion of spice and colour that’s brought to life through a scrapbook of family recipes.<br /> </span> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </p> <h2 class="font-mono"> Brand identity, illustration, menus, coasters, printed collateral and animation. </h2> </div> <div class="edit-layout-grid"> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" 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src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_3x_1_sRGB-50x33.gif" data-src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_3x_1_sRGB.gif" data-srcset="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_3x_1_sRGB.gif 300w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_3x_1_sRGB.gif 600w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_3x_1_sRGB.gif 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="3" data-width=8 data-top=-2 data-left=4 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="MagpieStudio_Website_StraitsKitchen_2_sRGB" class="preload" src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_2_sRGB-50x33.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_2_sRGB-2000x1333.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_2_sRGB-300x200.jpg 300w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_2_sRGB-600x400.jpg 600w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_2_sRGB-2000x1333.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="4" data-width=6 data-top=-3 data-left=0 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="PD-2" class="preload" src="https://magpie-studio.com/wp-content/uploads/2022/03/PD-2-50x33.gif" data-src="https://magpie-studio.com/wp-content/uploads/2022/03/PD-2.gif" data-srcset="https://magpie-studio.com/wp-content/uploads/2022/03/PD-2.gif 300w,https://magpie-studio.com/wp-content/uploads/2022/03/PD-2.gif 600w,https://magpie-studio.com/wp-content/uploads/2022/03/PD-2.gif 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="5" data-width=10 data-top=-1 data-left=1 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2022/03/SK_Map.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> <p class="caption"> An ephemeral collage style was developed to incorporate the unique textiles and pattern of the region. </p> </div> </div> <div class="grid-item video layout-item" data-index="6" data-width=7 data-top=-2 data-left=0 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2022/03/Straits_chopsticks_casestudy_animation.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="7" data-width=5 data-top=-7 data-left=6 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="20220221_MagpieStudio1467" class="preload" src="https://magpie-studio.com/wp-content/uploads/2022/03/20220221_MagpieStudio1467-50x33.gif" data-src="https://magpie-studio.com/wp-content/uploads/2022/03/20220221_MagpieStudio1467.gif" data-srcset="https://magpie-studio.com/wp-content/uploads/2022/03/20220221_MagpieStudio1467.gif 300w,https://magpie-studio.com/wp-content/uploads/2022/03/20220221_MagpieStudio1467.gif 600w,https://magpie-studio.com/wp-content/uploads/2022/03/20220221_MagpieStudio1467.gif 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="8" data-top=-3 data-layer=0> <div class="parallax-item"> <p><p>Eclectic food collages use archival patterns from the region to bring texture & colour to silhouettes of foods (inspired by dishes). Humbly hand cut, they’re reminiscent of the recipe scrapbooks passed down to Chef Khoo by his Grandmother.</p> </p> </div> </div> <div class="grid-item layout-item caption-l" data-index="9" data-width=7 data-top=0 data-left=0 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="MagpieStudio_Website_StraitsKitchen_6_sRGB" class="preload" src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_6_sRGB-50x33.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_6_sRGB-2000x1333.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_6_sRGB-300x200.jpg 300w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_6_sRGB-600x400.jpg 600w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_6_sRGB-2000x1333.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="10" data-width=5 data-top=0 data-left=0 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2022/03/Straits_Chilli_Crab_Animation_Story.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item gallery large" data-index="11" data-fullbleed> <div class="cell-item"> <img alt="MagpieStudio_Website_StraitsKitchen_18_sRGB" class="preload" src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_18_sRGB-50x33.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_18_sRGB-2000x1333.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_18_sRGB-300x200.jpg 300w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_18_sRGB-600x400.jpg 600w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_18_sRGB-2000x1333.jpg 1200w" /> </div> <div class="cell-item"> <img alt="MagpieStudio_Website_StraitsKitchen_19_sRGB" class="preload" src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_19_sRGB-50x33.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_19_sRGB-2000x1333.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_19_sRGB-300x200.jpg 300w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_19_sRGB-600x400.jpg 600w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_19_sRGB-2000x1333.jpg 1200w" /> </div> <div class="cell-item"> <img alt="MagpieStudio_Website_StraitsKitchen_20_sRGB" class="preload" src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_20_sRGB-50x33.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_20_sRGB-2000x1333.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_20_sRGB-300x200.jpg 300w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_20_sRGB-600x400.jpg 600w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_20_sRGB-2000x1333.jpg 1200w" /> </div> <div class="cell-item"> <img alt="MagpieStudio_Website_StraitsKitchen_21_sRGB" class="preload" src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_21_sRGB-50x33.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_21_sRGB-2000x1333.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_21_sRGB-300x200.jpg 300w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_21_sRGB-600x400.jpg 600w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_21_sRGB-2000x1333.jpg 1200w" /> </div> </div> <div class="grid-item video layout-item" data-index="12" data-width=8 data-top=0 data-left=2 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2022/03/Logo_TEMP.mov" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="13" data-top=-2 data-layer=0> <div class="parallax-item"> <p><p>The logo mark is delivered via a bespoke ‘chop’ (used as a seal of quality or authenticity in Asian culture) with an ’S’ curve which mimics the body of water from which the restaurant takes its name.</p> </p> </div> </div> <div class="grid-item video layout-item" data-index="14" data-width=5 data-top=-1 data-left=6 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2022/03/Type_TEMP.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="15" data-width=6 data-top=-5 data-left=0 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Chop" class="preload" src="https://magpie-studio.com/wp-content/uploads/2022/03/Chop-50x33.gif" data-src="https://magpie-studio.com/wp-content/uploads/2022/03/Chop.gif" data-srcset="https://magpie-studio.com/wp-content/uploads/2022/03/Chop.gif 300w,https://magpie-studio.com/wp-content/uploads/2022/03/Chop.gif 600w,https://magpie-studio.com/wp-content/uploads/2022/03/Chop.gif 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="16" data-width=10 data-top=-1 data-left=1 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2022/03/BreakfastMenu.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="17" data-width=6 data-top=-1 data-left=0 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="MagpieStudio_Website_StraitsKitchen_14_sRGB" class="preload" src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_14_sRGB-50x33.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_14_sRGB-2000x1333.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_14_sRGB-300x200.jpg 300w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_14_sRGB-600x400.jpg 600w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_14_sRGB-2000x1333.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle 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src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_25_sRGB-50x33.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_25_sRGB-2000x1333.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_25_sRGB-300x200.jpg 300w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_25_sRGB-600x400.jpg 600w,https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_25_sRGB-2000x1333.jpg 1200w" /> </div> <div class="cell-item"> <img alt="MagpieStudio_Website_StraitsKitchen_23_sRGB" class="preload" src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_23_sRGB-50x33.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2022/03/MagpieStudio_Website_StraitsKitchen_23_sRGB-2000x1333.jpg" 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