Sea Containers | Brand Identity

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data-post-id="1052"> <div class="page-grid varied-layout"> <div class="project-nav-link project-next"> <a href="https://magpie-studio.com/work/imagine/"> <span class="arrow"></span> <span class="featured-image"> <span class="background" style="background-image: url(https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_Imagine_16-300x201.jpg)"></span> </span> </a> </div> <div class="project-nav-link project-prev"> <a href="https://magpie-studio.com/work/silverlining/"> <span class="arrow"></span> <span class="featured-image"> <span class="background" style="background-image: url(https://magpie-studio.com/wp-content/uploads/2020/11/Magpie_Creds_Silverlining_16_9_v2-300x169.png)"></span> </span> </a> </div> <div class="grid-item center project-detail"> <h1> Sea Containers </h1> <h2>Bon voyage</h2> <p class="project-description"> <span class="description-text"> Sea Containers is the flagship restaurant of the Mondrian hotel on London’s Southbank~.<br /> <br /> Inspired by the golden age of transatlantic travel, the restaurant draws its design cues from the visual language of naval flags and semaphore. The combination of lavish detailing and modern execution was intended to recreate the glamour and romance of sea voyage.<br /> <br /> </span> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </p> <h2 class="font-mono"> Brand identity, menus, coasters, matchboxes and event invitations. </h2> </div> <div class="edit-layout-grid"> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> </div> <script type="text/javascript" id="layout-edit"> window.layoutData = 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xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="2" data-width=8 data-top=-1 data-left=4 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Sea Containers Menu" class="preload" src="https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_6-50x32.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_6-2000x1299.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_6-300x195.jpg 300w,https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_6-600x390.jpg 600w,https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_6-2000x1299.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="3" data-width=6 data-top=-3 data-left=1 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Sea Containers Interior by Tom Dixon's Design Research Studio" class="preload" src="https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_5-50x38.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_5-2000x1501.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_5-300x225.jpg 300w,https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_5-600x450.jpg 600w,https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_5-2000x1501.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> <p class="caption"> Interiors by Tom Dixon’s Design Research Studio </p> </div> </div> <div class="grid-item text-item text-big" data-index="4" data-width=8 data-top=-2 data-left=2 data-layer=0> <div class="parallax-item"> <p><p>"Having not been pigeonholed into a particular industry, the ideas are truly different and result in identities that are memorable in their design. The team are a joy to work with. Just a great bunch of people."</p> </p> <p><small>Simon Gilkes, Director of Sales and Marketing – Mondrian London, St Martins Lane Hotel, The Sanderson </small></p> </div> </div> <div class="grid-item layout-item caption-l" data-index="5" data-width=7 data-top=0 data-left=4 data-layer=2> <div class="parallax-item"> <div class="image-container"> <img alt="Sea Containers Menu" class="preload" src="https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_2-50x36.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_2-2000x1437.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_2-300x216.jpg 300w,https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_2-600x431.jpg 600w,https://magpie-studio.com/wp-content/uploads/2018/04/Magpie_SeaContainers_2-2000x1437.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g 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