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Tailor messages for Black Friday, Cyber Monday, Christmas, and New Year’s to connect with your audience’s unique interests and needs. Create personalized, impactful emails that cut through the holiday inbox noise and drive results. Learn how to turn busy into brilliant this holiday season!" /> <link rel="canonical" href="https://www.icontact.com/blog/segment-your-audience-this-holiday-season-target-the-right-audience-for-maximum-impact/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Segment Your Audience This Holiday Season: Target the Right Audience for Maximum Impact | iContact" /> <meta property="og:description" content="Boost your holiday email campaigns with iContact's segmentation tool. Tailor messages for Black Friday, Cyber Monday, Christmas, and New Year’s to connect with your audience’s unique interests and needs. 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data-rocket-location-hash="fe8abc8fc2626f1a0800daddfab7de2d" class="page-content"> <section data-rocket-location-hash="f1aa2b7fe4b4994dff8a12c8ea485a50" class="row"> <div class="container article-w-sidebar relative"> <div class="article-content single-article-content"> <div class="copy-block"> <p class="meta"><span>Best Practices</span> • November 30, 2024</p> <h1>Segment Your Audience This Holiday Season: Target the Right Audience for Maximum Impact</h1> <p class="author cf"><a href="https://www.icontact.com/blog/author/nitika/"><img data-src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar lazyload" loading="lazy" alt="Nitika Athwani avatar" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/1080;"><noscript><img data-src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar lazyload" loading="lazy" alt="Nitika Athwani avatar" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/1080;"><noscript><img src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar" loading="lazy" alt="Nitika Athwani avatar"></noscript></noscript></a> by <a href="https://www.icontact.com/blog/author/nitika/">Nitika Athwani</a></p> <div class="sac-copy cf pt-24 pb-16"> <img fetchpriority="high" decoding="async" class="alignnone wp-image-3209" src="https://www.icontact.com/wp-content/uploads/2024/11/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-15-300x169.jpg" alt="" width="701" height="395" srcset="https://www.icontact.com/wp-content/uploads/2024/11/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-15-300x169.jpg 300w, https://www.icontact.com/wp-content/uploads/2024/11/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-15-1024x576.jpg 1024w, https://www.icontact.com/wp-content/uploads/2024/11/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-15-768x432.jpg 768w, https://www.icontact.com/wp-content/uploads/2024/11/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-15-1536x864.jpg 1536w, https://www.icontact.com/wp-content/uploads/2024/11/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-15-2048x1152.jpg 2048w" sizes="(max-width: 701px) 100vw, 701px" /> <p> </p> <p><span style="font-weight: 400;">Holidays are just around the corner and it’s the perfect time to make an impact, and get results. From Black Friday and Cyber Monday to Christmas, Boxing Day, and New Year’s, every upcoming holiday gives you a unique opportunity to connect with your audience in a way that speaks directly to their holiday mood. However, a generic message just won’t grab your audience’s attention, it will get lost among the large number of holiday emails in their inbox. To stand out and cut through the noise, you need to speak directly to what your audience wants and needs. iContact’s segmentation tool helps you by tracking your audience’s unique interests and past behaviors, so you can easily create messages that hit the right spot. </span></p> <h3><b>Why Tailoring for the Holidays Matters</b></h3> <p><span style="font-weight: 400;">Each holiday puts people in a different mood and comes with different expectations. Black Friday and Cyber Monday, for example, attracts shoppers seeking the best discounts, while Christmas and New Year’s foster an environment for more heartfelt gifting. The same message won’t have the same impact across these different mindsets. Segmenting your audience according to their interests, behaviors and holiday mood ensures each audience segment receives messages that align with their specific needs, increasing the likelihood of engagement and action.</span></p> <p><span style="font-weight: 400;">Instead of a general “Holiday Sale” email, think of the difference that a tailored message can make such as “Exclusive Black Friday Deals for You!” Relevant, specific messaging will set your emails apart, and iContact’s segmentation tool is designed to make this process seamless.</span></p> <h3><b>Using iContact’s Segmentation Tool to Optimize Holiday Campaigns</b></h3> <p><span style="font-weight: 400;">With iContact’s segmentation tool, you can divide your audience based on several factors such as past purchase behaviors, interests, demographics, and other indicators. Here’s how leveraging our segmentation tool can help you maximize your holiday campaigns this season:</span></p> <h4><b>1. Pinpoint Your Audience Segments</b></h4> <p><span style="font-weight: 400;">Begin by identifying your audience’s core groups based on their holiday engagement preferences. For instance, some may respond best to Black Friday deals, while others may prefer Christmas content. iContact’s segmentation tool allows you to create these groups by examining past behavior, purchase history, and engagement trends.</span></p> <h4><b>2. Craft Personalized Messages for Each Group</b></h4> <p><span style="font-weight: 400;">Segmentation enables you to customize your message based on each group’s interests, ensuring content is relevant. For example:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>Black Friday</b><span style="font-weight: 400;">: Highlight limited-time offers for your deal-seekers and loyal customers.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Cyber Monday</b><span style="font-weight: 400;">: Cater to those who prefer online shopping, emphasizing digital goods or services.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Christmas and New Year</b><span style="font-weight: 400;">: Offer thoughtful holiday messages for those interested in year-end giving or gifts.</span></li> </ul> <p><span style="font-weight: 400;">iContact’s segmentation tool makes it easy to organize and manage these specific messages, maintaining consistency while catering to each audience.</span></p> <h4><b>3. Boost Engagement with Personalization</b></h4> <p><span style="font-weight: 400;">With iContact’s segmentation tool, you can take personalization even further by adding the recipient’s name, refer to past purchases, or content recommendations. Personalization goes beyond adding a name; it extends to delivering relevant content that speaks to each group’s unique preferences, enhancing overall engagement.</span></p> <h4><b>4. Automate Follow-Ups Based on Audience Actions</b></h4> <p><span style="font-weight: 400;">The work doesn’t end after the first email is sent. iContact lets you automate follow-ups based on how your audience engages. If a recipient opens a Black Friday email but doesn’t click through, for instance, you can send a gentle reminder or a secondary offer. This automated approach keeps you top-of-mind without requiring additional effort.</span></p> <h4><b>5. Monitor and Optimize in Real Time</b></h4> <p><span style="font-weight: 400;">During the holidays, timing and relevance are everything. iContact’s segmentation tool offers real-time insights, allowing you to see how each segment responds. Track open rates, click-throughs, and other metrics by segment, enabling you to make quick adjustments to amplify successful strategies or rework those that may need a fresh approach.</span></p> <h3><b>How Segmentation Can Help You Drive Success During the Holidays</b></h3> <ul> <li aria-level="1"><b>Stronger Connections</b></li> </ul> <p><span style="font-weight: 400;">Personalized content captures attention and creates a sense of belonging. By organizing your audience into specific groups, your emails become more relevant, driving more people to open and engage.</span></p> <ul> <li aria-level="1"><b>More Actions Taken</b></li> </ul> <p><span style="font-weight: 400;">When your audience feels valued and understood, they’re more inclined to respond. This approach leads to a noticeable boost in actions, helping you achieve greater results.</span></p> <ul> <li aria-level="1"><b>Building Lasting Connections</b></li> </ul> <p><span style="font-weight: 400;">Sharing messages that truly connect helps create trust and strengthens loyalty over time. When your audience feels understood, they’re more likely to stay engaged and support your brand for the long haul.</span></p> <ul> <li aria-level="1"><b>Maximizing Value</b></li> </ul> <p><span style="font-weight: 400;">Tailored, focused emails deliver results without stretching your budget. By concentrating on the right groups, you can achieve greater impact while keeping costs in check.</span></p> <h3><b>Drive Holiday Success with iContact’s Segmentation Tool</b></h3> <p><span style="font-weight: 400;">The holidays can be a whirlwind, but connecting with the right audience doesn’t have to be. iContact’s segmentation tools make it simple to tailor your messaging for every occasion, whether it’s Black Friday, Cyber Monday, Christmas, or New Year’s.</span></p> <p><span style="font-weight: 400;">Craft emails that speak directly to your audience’s needs and the spirit of the season. By using segmentation, you can create focused, impactful messages that help you rise above the noise and drive results.</span></p> <p><span style="font-weight: 400;">This holiday season, let iContact help you turn busy into brilliant.</span></p> </div> <h2>Share on Social</h2> </div> <p class="social-share"> <a href="https://www.linkedin.com/shareArticle?url=https://www.icontact.com/blog/segment-your-audience-this-holiday-season-target-the-right-audience-for-maximum-impact/&title=Segment Your Audience This Holiday Season: Target the Right Audience for Maximum Impact" target="_blank">Share on LinkedIn</a> <a href="https://twitter.com/intent/tweet?url=https://www.icontact.com/blog/segment-your-audience-this-holiday-season-target-the-right-audience-for-maximum-impact/&text=Segment Your Audience This Holiday Season: Target the Right Audience for Maximum Impact" target="_blank">Share on Twitter</a> <a href="https://www.facebook.com/sharer.php?u=https://www.icontact.com/blog/segment-your-audience-this-holiday-season-target-the-right-audience-for-maximum-impact/" target="_blank">Share on Facebook</a> </p> <div class="copy-block pt-48 pb-16"> <h2>Author</h2> </div> <div class="author-info"> <img data-src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar lazyload" loading="lazy" alt="Nitika Athwani avatar" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/1080;"><noscript><img data-src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar lazyload" loading="lazy" alt="Nitika Athwani avatar" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/1080;"><noscript><img src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar" loading="lazy" alt="Nitika Athwani avatar"></noscript></noscript> <div class="copy-block"> <h4>Nitika Athwani</h4> <p>Nitika is an artist, who also works as a Marketing & Social Specialist at iContact, a Ziff Davis company. She has a passion for all things marketing and social media.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/blog/author/nitika/">View all posts</a></p> </div> </div> </div> <div class="article-sidebar fixed-on-scroll"> <div class="breadcrumb"><a href="/resources/blog/">Blog</a></div> <div class="blog-sidebar pt-24"> <div class="jump-to-section hidden"> <h4>Jump to section</h4> <div class="jump-to-section-links"> </div> </div> </div> </div> </div> </section> <section data-rocket-location-hash="72a8083d494b2d09e04a1e46c9093771" class="row silver"> <div class="container blog-listing-wrapper"> <div class="container copy-block centered pb-24"> <h2>You may also like</h2> </div> <div class="grid-row col-3 w-b-m blog-listing"> <div class="gr-entry"> <div class="image-card rounded h-224 lazyload" style="background-image:inherit;" loading="lazy" data-bg-image="url(https://www.icontact.com/wp-content/uploads/2024/12/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-17.jpg)"><a href="https://www.icontact.com/blog/make-your-holiday-emails-stand-out/" class="ic-link">Read Make Your Holiday Emails Stand Out</a></div> <p class="meta"><span>AI</span> • 3 mins read</p> <p><a href="https://www.icontact.com/blog/make-your-holiday-emails-stand-out/">Make Your Holiday Emails Stand Out</a></p> <p>The season of celebration is here, and it is a beautiful...</p> </div> <div class="gr-entry"> <div class="image-card rounded h-224 lazyload" style="background-image:inherit;" loading="lazy" data-bg-image="url(https://www.icontact.com/wp-content/uploads/2024/12/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-16.jpg)"><a href="https://www.icontact.com/blog/mastering-healthcare-email-marketing-strategies-or-success/" class="ic-link">Read Mastering Healthcare Email Marketing: Strategies for Success</a></div> <p class="meta"><span>Best Practices</span> • 5 mins read</p> <p><a href="https://www.icontact.com/blog/mastering-healthcare-email-marketing-strategies-or-success/">Mastering Healthcare Email Marketing: Strategies for Success</a></p> <p>In healthcare, staying connected is essential. Whether you’re reaching out to...</p> </div> <div class="gr-entry"> <div class="image-card rounded h-224 lazyload" style="background-image:inherit;" loading="lazy" data-bg-image="url(https://www.icontact.com/wp-content/uploads/2024/11/Screenshot-2024-11-10-at-2.24.55 PM.png)"><a href="https://www.icontact.com/blog/your-small-business-black-friday-game-plan-the-ultimate-checklist/" class="ic-link">Read Your Small Business Black Friday Game Plan: The Ultimate Checklist</a></div> <p class="meta"><span>2 Factor Authentication</span> • 2 mins read</p> <p><a href="https://www.icontact.com/blog/your-small-business-black-friday-game-plan-the-ultimate-checklist/">Your Small Business Black Friday Game Plan: The Ultimate Checklist</a></p> <p>Black Friday is a prime opportunity to connect with new customers,...</p> </div> <div class="gr-entry"> <div class="image-card rounded h-224 lazyload" style="background-image:inherit;" loading="lazy" data-bg-image="url(https://www.icontact.com/wp-content/uploads/2024/10/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-13.jpg)"><a href="https://www.icontact.com/blog/holiday-content-calendar-plan-now-stress-less-later/" class="ic-link">Read Holiday Content Calendar: Plan Now, Stress Less Later</a></div> <p class="meta"><span>Best Practices</span> • 4 mins read</p> <p><a href="https://www.icontact.com/blog/holiday-content-calendar-plan-now-stress-less-later/">Holiday Content Calendar: Plan Now, Stress Less Later</a></p> <p>With the holidays coming up, it’s the perfect opportunity to increase...</p> </div> </div> </div> </section> <section data-rocket-location-hash="b40ec171f67e8b0968a89787f2e806b6" class="row"> <div class="container"> <div class="blue-cta-block"> <div class="bcb-copy"> <div class="copy-block white pb-16"> <h2>Transform Your Email Marketing with iContact</h2> </div> <div> <div class="gr-entry copy-block white"> <ul class="ql-rendered-list-container" data-is-root="true"> <li class="ql-rendered-bullet-list" data-block-id="block-df6c134d-fa10-42ed-83cd-0f16d4f9ab9e">With iContact’s intuitive tools, craft engaging emails, personalize your messages, and extend your reach. 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