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class="container article-w-sidebar relative"> <div class="article-content single-article-content"> <div class="copy-block"> <p class="meta"><span>AI</span> • December 19, 2024</p> <h1>Make Your Holiday Emails Stand Out</h1> <p class="author cf"><a href="https://www.icontact.com/blog/author/nitika/"><img data-src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar lazyload" loading="lazy" alt="Nitika Athwani avatar" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/1080;"><noscript><img data-src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar lazyload" loading="lazy" alt="Nitika Athwani avatar" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/1080;"><noscript><img src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar" loading="lazy" alt="Nitika Athwani avatar"></noscript></noscript></a> by <a href="https://www.icontact.com/blog/author/nitika/">Nitika Athwani</a></p> <div class="sac-copy cf pt-24 pb-16"> <img fetchpriority="high" decoding="async" class="alignnone wp-image-3309" src="https://www.icontact.com/wp-content/uploads/2024/12/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-17-300x169.jpg" alt="" width="570" height="321" srcset="https://www.icontact.com/wp-content/uploads/2024/12/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-17-300x169.jpg 300w, https://www.icontact.com/wp-content/uploads/2024/12/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-17-1024x576.jpg 1024w, https://www.icontact.com/wp-content/uploads/2024/12/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-17-768x432.jpg 768w, https://www.icontact.com/wp-content/uploads/2024/12/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-17-1536x864.jpg 1536w, https://www.icontact.com/wp-content/uploads/2024/12/Best-Practices-for-Creating-Effective-and-GDPR-Friendly-Sign-up-Forms-17-2048x1152.jpg 2048w" sizes="(max-width: 570px) 100vw, 570px" /> <p><span style="font-weight: 400;">The season of celebration is here, and it is a beautiful time to make an impact on your customers. But let’s be real- your customer’s inbox will get crazy this time of year. To make sure your emails don’t just get lost in the crowd, you’ll need more than a basic “Happy Holidays” message. Here’s a quick guide on what to do to make your holiday emails stand out.</span></p> <h3><b>1. Personalize Your Emails</b></h3> <p><span style="font-weight: 400;">Generic emails sent to everyone during the holiday season will get lost in the shuffle. Take the time to research and personalize your emails, you can do that by addressing your recipients by name and offering them something tailored to their preferences or past purchases. You can also recommend products based on their past purchases or browsing history. This not only makes your emails more engaging but also helps to build trust.</span></p> <h3><b>2. Add Some Urgency</b></h3> <p><span style="font-weight: 400;">Holiday shopping is all about the right deal at the right time! A good deal attracts people, but they often take action if they know it won’t last. Sending them a little reminder, like “Only 24 hours left!” or “Going fast!” can push them to take action. Just keep it natural. Nobody likes being guilted into a purchase, but a friendly heads-up? That can do the trick.</span></p> <h3><b>3. Build Mobile-Friendly Emails</b></h3> <p><span style="font-weight: 400;">Are you always on the go? In today’s generation most people are! And they usually check their emails on their phones instead of their laptops or computers. Ensure your emails are mobile-responsive by incorporating mobile-friendly designs with easy-to-read fonts and clickable buttons will ensure your customers have a smooth experience, no matter how they’re viewing your emails.</span></p> <h3><b>4. Highlight Unique Selling Points</b></h3> <p><span style="font-weight: 400;">Emphasize what makes your products and services stand out and why your customers need them. Share the story behind your creations, your commitment to quality, and the personal touch that goes into each item.</span></p> <h3><b>5. Provide Value in Every Message</b></h3> <p><span style="font-weight: 400;">The holidays are a time to give, and that includes in your email campaigns. Whether it’s offering a helpful guide, a special discount, or expert tips, make sure your emails bring value to your subscribers’ lives. Offering helpful content will keep your audience engaged and build loyalty.</span></p> <h3><b>6. Use High Quality Visuals</b></h3> <p><span style="font-weight: 400;">Use high quality videos and images to show off your products and services. The quality of your visuals on your emails can have a huge impact on potential customers. The visuals act as your customers eyes and hands and also helps them remember your company.</span></p> <h3><b>7. Segment Your Audience</b></h3> <p><span style="font-weight: 400;">With Christmas and New Years approaching, segmenting your audience according to their interests, behaviors and holiday mood will ensure that each audience segment receives messages that align with their specific needs, increasing the likelihood of engagement and action.</span></p> <p><span style="font-weight: 400;">Don’t forget, the holidays aren’t just about pushing sales. They’re a chance to connect with your audience, spread a little joy, and strengthen relationships. When your emails capture that festive feeling and truly address what your audience cares about, they’ll leave a lasting impression that sticks well beyond the holiday season. So, have fun with it, keep it genuine, and let your holiday campaigns stand out in all the right ways!</span></p> </div> <h2>Share on Social</h2> </div> <p class="social-share"> <a href="https://www.linkedin.com/shareArticle?url=https://www.icontact.com/blog/make-your-holiday-emails-stand-out/&title=Make Your Holiday Emails Stand Out" target="_blank">Share on LinkedIn</a> <a href="https://twitter.com/intent/tweet?url=https://www.icontact.com/blog/make-your-holiday-emails-stand-out/&text=Make Your Holiday Emails Stand Out" target="_blank">Share on Twitter</a> <a href="https://www.facebook.com/sharer.php?u=https://www.icontact.com/blog/make-your-holiday-emails-stand-out/" target="_blank">Share on Facebook</a> </p> <div class="copy-block pt-48 pb-16"> <h2>Author</h2> </div> <div class="author-info"> <img data-src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar lazyload" loading="lazy" alt="Nitika Athwani avatar" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/1080;"><noscript><img data-src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar lazyload" loading="lazy" alt="Nitika Athwani avatar" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080/1080;"><noscript><img src="https://www.icontact.com/wp-content/uploads/2024/03/nitika.jpeg" class="custom-avatar" loading="lazy" alt="Nitika Athwani avatar"></noscript></noscript> <div class="copy-block"> <h4>Nitika Athwani</h4> <p>Nitika is an artist, who also works as a Marketing & Social Specialist at iContact, a Ziff Davis company. She has a passion for all things marketing and social media.</p> <p class="single-cta-btn"><a href="https://www.icontact.com/blog/author/nitika/">View all posts</a></p> </div> </div> </div> <div class="article-sidebar fixed-on-scroll"> <div class="breadcrumb"><a href="/resources/blog/">Blog</a></div> <div class="blog-sidebar pt-24"> <div class="jump-to-section hidden"> <h4>Jump to section</h4> <div class="jump-to-section-links"> </div> </div> </div> </div> </div> </section> <section data-rocket-location-hash="72a8083d494b2d09e04a1e46c9093771" class="row silver"> <div class="container blog-listing-wrapper"> <div class="container copy-block centered pb-24"> <h2>You may also like</h2> </div> <div class="grid-row col-3 w-b-m blog-listing"> <div class="gr-entry"> <div class="image-card rounded h-224 lazyload" style="background-image:inherit;" loading="lazy" data-bg-image="url(https://www.icontact.com/wp-content/uploads/2024/11/Screenshot-2024-11-10-at-2.24.55 PM.png)"><a href="https://www.icontact.com/blog/your-small-business-black-friday-game-plan-the-ultimate-checklist/" class="ic-link">Read Your Small Business Black Friday Game Plan: The Ultimate Checklist</a></div> <p class="meta"><span>2 Factor Authentication</span> • 2 mins read</p> <p><a href="https://www.icontact.com/blog/your-small-business-black-friday-game-plan-the-ultimate-checklist/">Your Small Business Black Friday Game Plan: The Ultimate Checklist</a></p> <p>Black Friday is a prime opportunity to connect with new customers,...</p> </div> <div class="gr-entry"> <div class="image-card rounded h-224 lazyload" style="background-image:inherit;" loading="lazy" data-bg-image="url(https://www.icontact.com/wp-content/uploads/2024/08/Get-Ready-for-Fall-Kickstart-Your-Email-Strategy-with-iContact-1.jpg)"><a href="https://www.icontact.com/blog/get-ready-for-fall-kickstart-your-email-strategy-with-icontact/" class="ic-link">Read Get Ready for Fall: Kickstart Your Email Strategy with iContact</a></div> <p class="meta"><span>AI</span> • 2 mins read</p> <p><a href="https://www.icontact.com/blog/get-ready-for-fall-kickstart-your-email-strategy-with-icontact/">Get Ready for Fall: Kickstart Your Email Strategy with iContact</a></p> <p>  As summer winds down and the kids head back to...</p> </div> <div class="gr-entry"> <div class="image-card rounded h-224 lazyload" style="background-image:inherit;" loading="lazy" data-bg-image="url(https://www.icontact.com/wp-content/uploads/2024/07/Exploring-the-New-and-Improved-iContact-Dashboard-7.jpg)"><a href="https://www.icontact.com/blog/say-goodbye-to-standard-pre-headers-apple-mails-ai-powered-summaries-are-changing-the-game-again/" class="ic-link">Read Say Goodbye to Standard Pre-Headers: Apple Mail’s AI-Powered Summaries are Changing the Game (Again)</a></div> <p class="meta"><span>AI</span> • 2 mins read</p> <p><a href="https://www.icontact.com/blog/say-goodbye-to-standard-pre-headers-apple-mails-ai-powered-summaries-are-changing-the-game-again/">Say Goodbye to Standard Pre-Headers: Apple Mail’s AI-Powered Summaries are Changing the Game (Again)</a></p> <p>Now that we’ve all adjusted to life in a post-MPP world...</p> </div> <div class="gr-entry"> <div class="image-card rounded h-224 lazyload" style="background-image:inherit;" loading="lazy" data-bg-image="url(https://www.icontact.com/wp-content/uploads/2024/06/Conclusion-Stay-Ahead-with-iContact-iContacts-latest-features-are-designed-to-ensure-that-you-stay-at-the-forefront-of-digital-marketing.-By-adopting-these-new-tools-you-not-only-enhance-your-ca-5.jpg)"><a href="https://www.icontact.com/blog/secure-your-account-enable-two-factor-authentication-2fa/" class="ic-link">Read Secure Your Account: Enable Two-Factor Authentication (2FA)</a></div> <p class="meta"><span>2 Factor Authentication</span> • 3 mins read</p> <p><a href="https://www.icontact.com/blog/secure-your-account-enable-two-factor-authentication-2fa/">Secure Your Account: Enable Two-Factor Authentication (2FA)</a></p> <p>Just as we lock our houses to protect our belongings, securing...</p> </div> </div> </div> </section> <section data-rocket-location-hash="b40ec171f67e8b0968a89787f2e806b6" class="row"> <div class="container"> <div class="blue-cta-block"> <div class="bcb-copy"> <div class="copy-block white pb-16"> <h2>Transform Your Email Marketing with iContact</h2> </div> <div> <div class="gr-entry copy-block white"> <ul class="ql-rendered-list-container" data-is-root="true"> <li class="ql-rendered-bullet-list" data-block-id="block-df6c134d-fa10-42ed-83cd-0f16d4f9ab9e">With iContact’s intuitive tools, craft engaging emails, personalize your messages, and extend your reach. 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