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class="vector-toc-link" href="#History"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>History</span> </div> </a> <button aria-controls="toc-History-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle History subsection</span> </button> <ul id="toc-History-sublist" class="vector-toc-list"> <li id="toc-Local_brewery" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Local_brewery"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Local brewery</span> </div> </a> <ul id="toc-Local_brewery-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Regional_brewery" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Regional_brewery"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2</span> <span>Regional brewery</span> </div> </a> <ul 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Available in 14 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-14" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">14 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Swinkels_Family_Brewers" title="Swinkels Family Brewers – Danish" lang="da" hreflang="da" data-title="Swinkels Family Brewers" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Royal_Swinkels" title="Royal Swinkels – German" lang="de" hreflang="de" data-title="Royal Swinkels" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/Bavaria_(nederlanda_biero)" title="Bavaria (nederlanda biero) – Esperanto" lang="eo" hreflang="eo" data-title="Bavaria (nederlanda biero)" data-language-autonym="Esperanto" data-language-local-name="Esperanto" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%A8%D8%A7%D9%88%D8%A7%D8%B1%DB%8C%D8%A7_(%D9%86%D9%88%D8%B4%DB%8C%D8%AF%D9%86%DB%8C)" title="باواریا (نوشیدنی) – Persian" lang="fa" hreflang="fa" data-title="باواریا (نوشیدنی)" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Royal_Swinkels" title="Royal Swinkels – French" lang="fr" hreflang="fr" data-title="Royal Swinkels" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ga mw-list-item"><a href="https://ga.wikipedia.org/wiki/Bavaria" title="Bavaria – Irish" lang="ga" hreflang="ga" data-title="Bavaria" data-language-autonym="Gaeilge" data-language-local-name="Irish" class="interlanguage-link-target"><span>Gaeilge</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Swinkels_Family_Brewers" title="Swinkels Family Brewers – Indonesian" lang="id" hreflang="id" data-title="Swinkels Family Brewers" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Swinkels_Family_Brewers" title="Swinkels Family Brewers – Italian" lang="it" hreflang="it" data-title="Swinkels Family Brewers" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-lmo mw-list-item"><a href="https://lmo.wikipedia.org/wiki/Bira_Bavaria" title="Bira Bavaria – Lombard" lang="lmo" hreflang="lmo" data-title="Bira Bavaria" data-language-autonym="Lombard" data-language-local-name="Lombard" class="interlanguage-link-target"><span>Lombard</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Royal_Swinkels" title="Royal Swinkels – Dutch" lang="nl" hreflang="nl" data-title="Royal Swinkels" data-language-autonym="Nederlands" 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.navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Royal Swinkels</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span typeof="mw:File"><a href="/wiki/File:Royal_Swinkels_logo_(2024).png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/7/7c/Royal_Swinkels_logo_%282024%29.png/100px-Royal_Swinkels_logo_%282024%29.png" decoding="async" width="100" height="137" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/7/7c/Royal_Swinkels_logo_%282024%29.png/150px-Royal_Swinkels_logo_%282024%29.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/7/7c/Royal_Swinkels_logo_%282024%29.png/200px-Royal_Swinkels_logo_%282024%29.png 2x" data-file-width="270" data-file-height="370" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category"><a href="/wiki/Public_limited_company" title="Public limited company">Public limited company</a></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Drink" title="Drink">Beverages</a>, <a href="/wiki/Malt" title="Malt">Malt</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">Before 1680</td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-locality locality"><a href="/wiki/Lieshout" title="Lieshout">Lieshout</a>, <a href="/wiki/Netherlands" title="Netherlands">Netherlands</a></div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent">Peer Swinkels, <a href="/wiki/Chief_Executive_Officer" class="mw-redirect" title="Chief Executive Officer">CEO</a><sup id="cite_ref-JV2023_1-0" class="reference"><a href="#cite_note-JV2023-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><br />Mark Rutten, <a href="/wiki/Chief_Financial_Officer" class="mw-redirect" title="Chief Financial Officer">CFO</a><sup id="cite_ref-JV2023_1-1" class="reference"><a href="#cite_note-JV2023-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Products</th><td class="infobox-data"><a href="/wiki/Beer" title="Beer">Beers</a>, <a href="/wiki/Soft_drink" title="Soft drink">soft drinks</a>, <a href="/wiki/Malt" title="Malt">malt</a></td></tr><tr><th scope="row" class="infobox-label">Revenue</th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> € 1,128 million (2023)<sup id="cite_ref-JV2023_1-2" class="reference"><a href="#cite_note-JV2023-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;"><a href="/wiki/Net_income" title="Net income">Net income</a></div></th><td class="infobox-data"><span typeof="mw:File"><span title="Increase"><img alt="Increase" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/11px-Increase2.svg.png" decoding="async" width="11" height="11" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/17px-Increase2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b0/Increase2.svg/22px-Increase2.svg.png 2x" data-file-width="300" data-file-height="300" /></span></span> € 43 million (2023)<sup id="cite_ref-JV2023_1-3" class="reference"><a href="#cite_note-JV2023-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="https://royalswinkels.com/en">Royal Swinkels</a></td></tr></tbody></table> <p><b>Royal Swinkels</b> (formerly <i>Swinkels Family Brewers</i> and <i>Bavaria Brewery</i>) is a <a href="/wiki/Family_business" title="Family business">family business</a> from <a href="/wiki/North_Brabant" title="North Brabant">North Brabant</a> in the <a href="/wiki/Netherlands" title="Netherlands">Netherlands</a>, that is active in the <a href="/wiki/Beer" title="Beer">beer</a>, <a href="/wiki/Soft_drink" title="Soft drink">soft drink</a> and <a href="/wiki/Malt" title="Malt">malt</a> sector. The company is fully owned by the Swinkels family for seven generations. The head office is located in <a href="/wiki/Lieshout" title="Lieshout">Lieshout</a>. </p><p>Swinkels Family Brewers is the second largest <a href="/wiki/Brewery" title="Brewery">brewery</a> company in the Netherlands after <a href="/wiki/Heineken_N.V." title="Heineken N.V.">Heineken</a> and one of the largest producers of malt in <a href="/wiki/Europe_(continent)" class="mw-redirect" title="Europe (continent)">Europe</a>. The business has a <a href="/wiki/Revenue" title="Revenue">turnover</a> of more than 1128 million euros per year. The company is commercially active in more than 150 countries. Two-thirds of the turnover is achieved in Europe. The focus is in Western Europe with more than half of the turnover. Outside of the European market, the largest contribution comes from the Middle East/Africa region, where a total of twenty percent of turnover is achieved. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Products">Products</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Royal_Swinkels&action=edit&section=1" title="Edit section: Products"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Bavaria_loskade.JPG" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e6/Bavaria_loskade.JPG/220px-Bavaria_loskade.JPG" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e6/Bavaria_loskade.JPG/330px-Bavaria_loskade.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e6/Bavaria_loskade.JPG/440px-Bavaria_loskade.JPG 2x" data-file-width="1893" data-file-height="1420" /></a><figcaption>The <a href="/wiki/Lieshout" title="Lieshout">Lieshout</a> brewery of Royal Swinkels</figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Cerveza_Bavaria.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fe/Cerveza_Bavaria.jpg/220px-Cerveza_Bavaria.jpg" decoding="async" width="220" height="294" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fe/Cerveza_Bavaria.jpg/330px-Cerveza_Bavaria.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fe/Cerveza_Bavaria.jpg/440px-Cerveza_Bavaria.jpg 2x" data-file-width="1200" data-file-height="1602" /></a><figcaption>Bottle of Bavaria Premium <a href="/wiki/Pilsner" title="Pilsner">Pils lager</a></figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:La_Trappe_-_5_bouteilles.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/da/La_Trappe_-_5_bouteilles.jpg/220px-La_Trappe_-_5_bouteilles.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/da/La_Trappe_-_5_bouteilles.jpg/330px-La_Trappe_-_5_bouteilles.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/da/La_Trappe_-_5_bouteilles.jpg/440px-La_Trappe_-_5_bouteilles.jpg 2x" data-file-width="4834" data-file-height="3222" /></a><figcaption>Five of the La Trappe beers: Blond, Dubbel, Witte Trapist, Tripel, Quadrupel</figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Rodenbach_(bier).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a8/Rodenbach_%28bier%29.jpg/220px-Rodenbach_%28bier%29.jpg" decoding="async" width="220" height="293" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a8/Rodenbach_%28bier%29.jpg/330px-Rodenbach_%28bier%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a8/Rodenbach_%28bier%29.jpg/440px-Rodenbach_%28bier%29.jpg 2x" data-file-width="1704" data-file-height="2272" /></a><figcaption>Bottle of Rodenbach beer</figcaption></figure> <p>Royal Swinkels produces and markets <a href="/wiki/Beer" title="Beer">beer</a>, <a href="/wiki/Malt" title="Malt">malt</a> and <a href="/wiki/Soft_drink" title="Soft drink">soft drinks</a>. </p> <div class="mw-heading mw-heading3"><h3 id="Beer">Beer</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Royal_Swinkels&action=edit&section=2" title="Edit section: Beer"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The business operates eight brewery locations: three in the Netherlands, three in Belgium, one in Ethiopia and one in Cuba. These breweries produced nearly 7 million hectolitres of beer in 2023. The group sells beer under several brand names, including Bavaria, Swinckels', <a href="/wiki/La_Trappe_(beer)" class="mw-redirect" title="La Trappe (beer)">La Trappe</a> and <a href="/wiki/Rodenbach_(beer)" class="mw-redirect" title="Rodenbach (beer)">Rodenbach</a>. </p><p>About 12 percent of the total beer production consists of alcohol-free and low-alcoholic beer (less than 3.5%). </p> <div class="mw-heading mw-heading3"><h3 id="Malt">Malt</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Royal_Swinkels&action=edit&section=3" title="Edit section: Malt"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Swinkels Family Brewers owns two malt houses, one in Lieshout and one in <a href="/wiki/Eemshaven" title="Eemshaven">Eemshaven</a>. The annual capacity totals 400,000 tons of malt, a third of which is used by Swinkels Family Brewers itself. One third of the production is sold to third parties in Europe and one third goes to countries outside Europe, mainly to <a href="/wiki/Latin_America" title="Latin America">Latin America</a>, <a href="/wiki/South_America" title="South America">South America</a> and <a href="/wiki/Japan" title="Japan">Japan</a>. Sales of malt contribute to around fifteen percent of Swinkels Family Brewers sales. </p> <div class="mw-heading mw-heading3"><h3 id="Soft_drinks">Soft drinks</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Royal_Swinkels&action=edit&section=4" title="Edit section: Soft drinks"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The company produces approximately 626,000 hectoliters of soft drinks per annum, of which almost 95 percent as <a href="/wiki/Private_label" title="Private label">private label</a> products. Swinkels Family Brewers itself uses the brand names 3ES and B52. Negus, a non-alcoholic, coffee-flavoured malt drink is brewed in Ethiopia.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Royal_Swinkels&action=edit&section=5" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Local_brewery">Local brewery</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Royal_Swinkels&action=edit&section=6" title="Edit section: Local brewery"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The history of Swinkels Family Brewers can be traced back to 1680. In that year Dirk Vereijken owned a brewery at the Kerkdijk (Church Dike Road) in Lieshout, proof of which can be found in an account of the municipal tax records of that year. This brewery was transferred from father to daughter for three consecutive generations. The names of the new brewing families were Van Moorsel and Moorrees. In 1764 Brigitta Moorrees married Ambrosius Swinkels. After her mother's death in 1773, Brigitta and her husband became the full owners of the brewery. Since then, the brewery has been owned by the Swinkels family. </p> <div class="mw-heading mw-heading3"><h3 id="Regional_brewery">Regional brewery</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Royal_Swinkels&action=edit&section=7" title="Edit section: Regional brewery"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>For centuries the brewery only produced beer for the local market. It was not until the fourth generation of Swinkels took charge of the brewery that production was expanded. Jan Swinkels, born in 1851, started distribution to the city of <a href="/wiki/Helmond" title="Helmond">Helmond</a> at 10 kilometres (6.2 mi) from Lieshout in 1890. Sales rose from 988 hectolitres of beer in 1890 to 1,900 hectolitres in 1900. After the First World War distribution was expanded to other towns and villages in North Brabant. By 1923 output had increased to 3,325 hectolitres of beer. By that time the original brewery buildings had become too small so a larger brewery was built in Lieshout. On that occasion three brothers of the fifth generation of Swinkels took over leadership, and adopted the brand name <i>Bavaria</i>. This name indicated that the new plant was a bottom fermentation brewery, producing <a href="/wiki/Pale_lager" title="Pale lager">pale lager</a> (<a href="/wiki/Bavaria" title="Bavaria">Bavarian</a>) beer. </p> <div class="mw-heading mw-heading3"><h3 id="Nationwide_distribution">Nationwide distribution</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Royal_Swinkels&action=edit&section=8" title="Edit section: Nationwide distribution"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Distribution was broadened to include <a href="/wiki/Amsterdam" title="Amsterdam">Amsterdam</a>, <a href="/wiki/Rotterdam" title="Rotterdam">Rotterdam</a>, <a href="/wiki/The_Hague" title="The Hague">The Hague</a> and <a href="/wiki/Utrecht" title="Utrecht">Utrecht</a>, the four largest cities of the Netherlands. In 1933 the brewery added its own bottling plant, which produced 2,000 bottles an hour. By 1940 a <a href="/wiki/Malt_house" title="Malt house">malt house</a> was built. The output of the brewery at the beginning of the Second World War was approximately 40,000 hectolitres per annum, with an almost nationwide coverage in distribution. </p><p>In 1955 the company started manufacturing soft drinks under the brand name 3-ES. This name refers to the three Swinkels brothers of the fifth generation. In the postwar years beer consumption in the Netherlands had decreased to a very low level. It took the firm until 1959 to recover in terms of sales volume. In the sixties the company doubled its production capacity. </p> <div class="mw-heading mw-heading3"><h3 id="World_player">World player</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Royal_Swinkels&action=edit&section=9" title="Edit section: World player"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>From 1973 onwards the company took an interest in the exporting business, first of all in Southern Europe. In the late seventies the firm introduced alcohol-free beer, that was exported to Islamic countries. By 1981 the total volume reached 1,000,000 hectolitres of beer. From the nineties onwards the business expanded into exclusive and seasonal beers. Moreover, the company started to adapt its drinks to individual markets. Consequently, export grew to cover 130 countries. </p><p>In 1999, the Trappist <a href="/wiki/De_Koningshoeven_Brewery" title="De Koningshoeven Brewery">Koningshoeven Abbey</a>, located in Berkel-Enschot, entered into an agreement with the Swinkels family to take over the daily operations of the monks' brewery within the abbey. The brewery, which operates as "De Koningshoeven NV", is a subsidiary of Swinkels Family Brewers, whilst the buildings and equipment remain in the ownership of the abbey. The monks remain the ultimate authority on the brewing process while Swinkels Family Brewers manages the commercial business. The beer is sold under the brandname La Trappe. </p><p>On 10 May 2016 it was announced that the company N.V. has taken a majority stake in the Belgian brewery <a href="/wiki/Palm_Breweries" title="Palm Breweries">Palm</a>. Initially the firm acquired 60% of the shares and this was expanded to 100% in 2021.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> In November 2016 the company acquired Latis Imports, establishing a dedicated US presence in one of its "five key regions".<sup id="cite_ref-wBrebound_4-0" class="reference"><a href="#cite_note-wBrebound-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p> In June 2018 it was decided to change the name of <i>Bavaria</i> to <i>Swinkels Family Brewers</i>.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> In March 2019, Wim van de Donk, Commissioner of the King of the province of Brabant, announced that Swinkels Family Brewers would from now on have the Royal predicate, officially naming the company 'Royal Swinkels Family Brewers'. It has been gained for the 300th anniversary of the company and their national significance.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> As from 2024 the name was shortened to Royal Swinkels.<sup id="cite_ref-JV2023_1-4" class="reference"><a href="#cite_note-JV2023-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup></p><ul class="gallery mw-gallery-traditional"> <li class="gallerybox" style="width: 155px"> <div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Swinkels_Family_Brewers.svg" class="mw-file-description" title="The old wordmark, adopted in 2019. The logo was already in use in 2018 without the 'Royal' prefix."><img alt="The old wordmark, adopted in 2019. The logo was already in use in 2018 without the 'Royal' prefix." src="//upload.wikimedia.org/wikipedia/en/thumb/b/b2/Swinkels_Family_Brewers.svg/120px-Swinkels_Family_Brewers.svg.png" decoding="async" width="120" height="56" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/b2/Swinkels_Family_Brewers.svg/180px-Swinkels_Family_Brewers.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/b/b2/Swinkels_Family_Brewers.svg/240px-Swinkels_Family_Brewers.svg.png 2x" data-file-width="464" data-file-height="216" /></a></span></div> <div class="gallerytext">The old wordmark, adopted in 2019. The logo was already in use in 2018 without the 'Royal' prefix.</div> </li> <li class="gallerybox" style="width: 155px"> <div class="thumb" style="width: 150px; height: 150px;"><span typeof="mw:File"><a href="/wiki/File:Royal_Swinkels_wordmark_(2024).svg" class="mw-file-description" title="The new branding since 2024, reflecting the simplified name."><img alt="The new branding since 2024, reflecting the simplified name." src="//upload.wikimedia.org/wikipedia/en/thumb/c/c9/Royal_Swinkels_wordmark_%282024%29.svg/120px-Royal_Swinkels_wordmark_%282024%29.svg.png" decoding="async" width="120" height="21" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/c/c9/Royal_Swinkels_wordmark_%282024%29.svg/180px-Royal_Swinkels_wordmark_%282024%29.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/c/c9/Royal_Swinkels_wordmark_%282024%29.svg/240px-Royal_Swinkels_wordmark_%282024%29.svg.png 2x" data-file-width="757" data-file-height="132" /></a></span></div> <div class="gallerytext">The new branding since 2024, reflecting the simplified name.</div> </li> </ul> <div class="mw-heading mw-heading2"><h2 id="Price_fixing_conviction">Price fixing conviction</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Royal_Swinkels&action=edit&section=10" title="Edit section: Price fixing conviction"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>On 18 April 2007 the <a href="/wiki/European_Commission" title="European Commission">European Commission</a> imposed punitive fines on three major European breweries for operating a <a href="/wiki/Cartel" title="Cartel">price fixing cartel</a> in the <a href="/wiki/Netherlands" title="Netherlands">Netherlands</a>. The three were <a href="/wiki/Heineken" title="Heineken">Heineken</a> (€219.3m), <a href="/wiki/Grolsch" class="mw-redirect" title="Grolsch">Grolsch</a> (€31.65m) and Swinkels Family Brewers (€22.85m). A fourth participant in the cartel, <a href="/wiki/InBev" title="InBev">InBev</a> (formerly <a href="/wiki/Interbrew" title="Interbrew">Interbrew</a>), did not receive a penalty because it provided "decisive information" about the cartel's operations between 1996 and 1999, as well as about others in the European Union. These four brewers had control of 95% of the Dutch market, with <a href="/wiki/Heineken" title="Heineken">Heineken</a> claiming a half and the three others 15% each.<sup id="cite_ref-beer_8-0" class="reference"><a href="#cite_note-beer-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p><p>EU Competition Commissioner <a href="/wiki/Neelie_Kroes" title="Neelie Kroes">Neelie Kroes</a> said she was "very disappointed" that the collusion took place at the very highest (boardroom) level. She stated, "This is simply unacceptable: that major beer suppliers colluded to up prices and to carve up markets among themselves. She added, "Heineken, Grolsch, Bavaria and InBev tried to cover their tracks by using code names and abbreviations for secret meetings to carve up the market for beer sold to supermarkets, hotels, restaurants and cafes. The <a href="/wiki/Price_fixing" title="Price fixing">price fixing</a> extended to cheaper <a href="/wiki/Store_brand" class="mw-redirect" title="Store brand">own-brand</a> labels and <a href="/wiki/Rebate_(marketing)" title="Rebate (marketing)">rebates</a> for <a href="/wiki/Bar_(establishment)" title="Bar (establishment)">bars</a>.<sup id="cite_ref-beer_8-1" class="reference"><a href="#cite_note-beer-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="World_Cup_Ambush_Marketing_campaigns">World Cup Ambush Marketing campaigns</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Royal_Swinkels&action=edit&section=11" title="Edit section: World Cup Ambush Marketing campaigns"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>At the <a href="/wiki/2006_FIFA_World_Cup" title="2006 FIFA World Cup">2006 FIFA World Cup</a>, Swinkels Family Brewers got up to 1,000 fans of the <a href="/wiki/Netherlands_national_football_team" title="Netherlands national football team">Netherlands national football team</a> to don orange overalls, called <a href="/wiki/Leeuwenhosen" title="Leeuwenhosen">Leeuwenhosen</a>, with the brewery's logo on them. The Leeuwenhosen were given away with the purchase of Swinkels Family Brewers products prior to the World Cup. However the action was deemed to be an act of <a href="/wiki/Ambush_marketing" title="Ambush marketing">ambush marketing</a> by <a href="/wiki/FIFA" title="FIFA">FIFA</a> as Swinkels Family Brewers, which was not a corporate sponsor, had not paid any money to be an official event partner. With pre-warning from FIFA officials, staff at the game versus <a href="/wiki/Ivory_Coast" title="Ivory Coast">Ivory Coast</a> asked fans to remove the overalls upon entrance to the game and provided orange replacement shorts without any logo.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p>During the <a href="/wiki/2010_FIFA_World_Cup" title="2010 FIFA World Cup">2010 FIFA World Cup</a>, 36 women clad in orange miniskirts went to the <a href="/wiki/2010_FIFA_World_Cup_Group_E#Matches" title="2010 FIFA World Cup Group E">Netherlands vs Denmark match</a> in <a href="/wiki/Soccer_City" class="mw-redirect" title="Soccer City">Johannesburg</a>, using tickets supplied at least in part by <a href="/wiki/United_Kingdom" title="United Kingdom">British</a> <a href="/wiki/ITV_(TV_network)" title="ITV (TV network)">ITV</a> pundit and ex-footballer <a href="/wiki/Robbie_Earle" title="Robbie Earle">Robbie Earle</a>. Tournament officials evicted the group en masse from the stadium upon which they were arrested and held by the Police. They were released upon talks between the management of Swinkels Family Brewers and FIFA.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Publication">Publication</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Royal_Swinkels&action=edit&section=12" title="Edit section: Publication"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li>Antoon Swinkels & Peter Zwaal: <i>Bavaria: a biography of the brewery in Lieshout and the family that owns it</i> (Lieshout: Bavaria, 2008). <style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-9731100-3-6" title="Special:BookSources/978-0-9731100-3-6">978-0-9731100-3-6</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Royal_Swinkels&action=edit&section=13" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-JV2023-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-JV2023_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-JV2023_1-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-JV2023_1-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-JV2023_1-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-JV2023_1-4"><sup><i><b>e</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://annualreport.royalswinkels.com/wp-content/uploads/2024/05/RS_Annual_report_A4_EN_JV2023-2.pdf">"Annual Report 2023 Royal Swinkels"</a> <span class="cs1-format">(PDF)</span><span class="reference-accessdate">. Retrieved <span class="nowrap">May 28,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Annual+Report+2023+Royal+Swinkels.&rft_id=https%3A%2F%2Fannualreport.royalswinkels.com%2Fwp-content%2Fuploads%2F2024%2F05%2FRS_Annual_report_A4_EN_JV2023-2.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARoyal+Swinkels" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://swinkelsfamilybrewers.com/en/our-range/alcohol-free-beverages/negus.html">"Negus"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Negus&rft_id=https%3A%2F%2Fswinkelsfamilybrewers.com%2Fen%2Four-range%2Falcohol-free-beverages%2Fnegus.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARoyal+Swinkels" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.reuters.com/article/us-palmbelgian-m-a-bavaria-idUSKCN0Y111Q">"Dutch brewer Bavaria to acquire Belgium's Palm"</a>. <i><a href="/wiki/Reuters" title="Reuters">Reuters</a></i>. May 10, 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">April 19,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Reuters&rft.atitle=Dutch+brewer+Bavaria+to+acquire+Belgium%27s+Palm&rft.date=2016-05-10&rft_id=https%3A%2F%2Fwww.reuters.com%2Farticle%2Fus-palmbelgian-m-a-bavaria-idUSKCN0Y111Q&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARoyal+Swinkels" class="Z3988"></span></span> </li> <li id="cite_note-wBrebound-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-wBrebound_4-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.brewbound.com/news/dutch-brewer-bavaria-n-v-acquires-latis-imports">"Dutch Brewer Bavaria N.V. Acquires Latis Imports"</a>. Brewbound. 28 November 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">29 November</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Dutch+Brewer+Bavaria+N.V.+Acquires+Latis+Imports&rft.pub=Brewbound&rft.date=2016-11-28&rft_id=https%3A%2F%2Fwww.brewbound.com%2Fnews%2Fdutch-brewer-bavaria-n-v-acquires-latis-imports&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARoyal+Swinkels" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://eindhovennews.com/news/2018/06/bavaria-company-name-changed-swinkels-family-brewers/">"Bavaria company name changed into Swinkels Family Brewers"</a>. 2018-06-11<span class="reference-accessdate">. Retrieved <span class="nowrap">2018-06-25</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Bavaria+company+name+changed+into+Swinkels+Family+Brewers&rft.date=2018-06-11&rft_id=https%3A%2F%2Feindhovennews.com%2Fnews%2F2018%2F06%2Fbavaria-company-name-changed-swinkels-family-brewers%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARoyal+Swinkels" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nu.nl/economie/5812944/bavaria-brouwer-swinkels-family-brewers-krijgt-predicaat-koninklijk.html">"Bavaria brewer Swinkels Family Brewers gains Royal predicate (English source needed)"</a>. 27 March 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">2019-03-29</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Bavaria+brewer+Swinkels+Family+Brewers+gains+Royal+predicate+%28English+source+needed%29&rft.date=2019-03-27&rft_id=https%3A%2F%2Fwww.nu.nl%2Feconomie%2F5812944%2Fbavaria-brouwer-swinkels-family-brewers-krijgt-predicaat-koninklijk.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARoyal+Swinkels" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://royalswinkels.com/en/media/news-and-stories/royal-swinkels-family-brewers-simplifies-company-name-and-becomes-royal-swinkels">"Royal Swinkels Family Brewers simplifies company name and becomes Royal Swinkels"</a>. <i>royalswinkels.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240528135322/https://royalswinkels.com/en/media/news-and-stories/royal-swinkels-family-brewers-simplifies-company-name-and-becomes-royal-swinkels">Archived</a> from the original on 2024-05-28<span class="reference-accessdate">. Retrieved <span class="nowrap">2024-05-31</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=royalswinkels.com&rft.atitle=Royal+Swinkels+Family+Brewers+simplifies+company+name+and+becomes+Royal+Swinkels&rft_id=https%3A%2F%2Froyalswinkels.com%2Fen%2Fmedia%2Fnews-and-stories%2Froyal-swinkels-family-brewers-simplifies-company-name-and-becomes-royal-swinkels&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARoyal+Swinkels" class="Z3988"></span></span> </li> <li id="cite_note-beer-8"><span class="mw-cite-backlink">^ <a href="#cite_ref-beer_8-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-beer_8-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGow2007" class="citation news cs1">Gow, David (April 18, 2007). <a rel="nofollow" class="external text" href="http://business.guardian.co.uk/story/0,,2059542,00.html">"Heineken and Grolsch fined for price-fixing"</a>. <i><a href="/wiki/The_Guardian" title="The Guardian">The Guardian</a></i>. London<span class="reference-accessdate">. Retrieved <span class="nowrap">2007-08-01</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Guardian&rft.atitle=Heineken+and+Grolsch+fined+for+price-fixing&rft.date=2007-04-18&rft.aulast=Gow&rft.aufirst=David&rft_id=http%3A%2F%2Fbusiness.guardian.co.uk%2Fstory%2F0%2C%2C2059542%2C00.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARoyal+Swinkels" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://news.bbc.co.uk/2/hi/europe/5104252.stm">Dutch fans given shorts for match (BBC News)</a></span> </li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPylas2010" class="citation news cs1">Pylas, Pan (2010-06-17). <a rel="nofollow" class="external text" href="https://www.usatoday.com/sports/soccer/2010-06-17-2475038426_x.htm">"Girls in miniskirts expose FIFA weak point"</a>. <i><a href="/wiki/USA_Today" title="USA Today">USA Today</a></i>. David Hunke, <a href="/wiki/Gannett_Company" class="mw-redirect" title="Gannett Company">Gannett Company</a><span class="reference-accessdate">. Retrieved <span class="nowrap">2010-06-17</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=USA+Today&rft.atitle=Girls+in+miniskirts+expose+FIFA+weak+point&rft.date=2010-06-17&rft.aulast=Pylas&rft.aufirst=Pan&rft_id=https%3A%2F%2Fwww.usatoday.com%2Fsports%2Fsoccer%2F2010-06-17-2475038426_x.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ARoyal+Swinkels" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Royal_Swinkels&action=edit&section=14" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="https://royalswinkels.com/en?sfb2024">Royal Swinkels</a></li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=Royal_Swinkels&oldid=1253535162">https://en.wikipedia.org/w/index.php?title=Royal_Swinkels&oldid=1253535162</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:Breweries_in_North_Brabant" title="Category:Breweries in North Brabant">Breweries in North Brabant</a></li><li><a href="/wiki/Category:Dutch_brands" title="Category:Dutch brands">Dutch brands</a></li><li><a href="/wiki/Category:17th-century_establishments_in_the_Dutch_Republic" title="Category:17th-century establishments in the Dutch Republic">17th-century establishments in the Dutch Republic</a></li><li><a href="/wiki/Category:Laarbeek" title="Category:Laarbeek">Laarbeek</a></li><li><a href="/wiki/Category:Price_fixing_convictions" title="Category:Price fixing convictions">Price fixing convictions</a></li><li><a href="/wiki/Category:Soft_drinks_manufacturers" title="Category:Soft drinks manufacturers">Soft drinks manufacturers</a></li><li><a href="/wiki/Category:Beer_brands" title="Category:Beer brands">Beer brands</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_is_different_from_Wikidata" title="Category:Short description is different from Wikidata">Short description is different from Wikidata</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 26 October 2024, at 14:21<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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