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Amazon Project Zero: Frequently asked questions

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border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:33.333333333333336%"><a class="link-container " href="/learn/case-studies#projectzero"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center flex-justify-content flex-justify-content-flex-end flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-end color-squid-ink font-size-default ember font-bold">Casi di studio</div></div></a></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:8.333333333333334%"><a class="link-container " href="/projectzero/faq"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xsmall border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-center flex-justify-content flex-justify-content-flex-end flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-end color-squid-ink font-size-default ember font-bold">DOMANDE FREQUENTI</div></div></a></div></div></div><div></div><div class="background-color-horizon border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xxxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start h3 color-squid-ink ember font-heavy">Domande frequenti su Project Zero</h3></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-medium color-storm ember font-normal">Come possiamo aiutarti?</h3></div><div class="background-color-white border-color-squid-ink border-radius-8px padding-left-zero padding-right-zero padding-top-xxlarge padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell has-box-shadow box-shadow-medium" id="" style="width:100%"><div class="border-color-squid-ink padding-left-xxlarge padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><h3 class="heading align-start font-size-large color-siren ember font-heavy"></h3></div><div class="border-color-squid-ink padding-left-xxxlarge padding-right-xxxlarge padding-top-zero padding-bottom-xxlarge border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="accordion accordion-border-bottom accordion-type-light"><div class="title align-start">Attualmente, in quali paesi è disponibile Project Zero?</div><div class="content"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Project Zero è attualmente disponibile per i brand idonei negli Stati Uniti, nel Regno Unito, in Francia, Italia, Spagna, Germania, Giappone, India, Messico, Canada, Australia, Brasile, Egitto, Emirati Arabi Uniti, Turchia, Singapore, Polonia, Arabia Saudita, Belgio, Svezia e Paesi Bassi.</div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="pzelg" style="width:100%"><div class="accordion accordion-border-bottom accordion-type-light"><div class="title align-start">Quali sono i requisiti di idoneità per partecipare a Project Zero?</div><div class="content"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Indipendentemente dal rapporto di vendita con Amazon, è necessario:</div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><ul class="list "><li class="color-storm font-size-default ember ">• Disporre di un account Brand Registry con un marchio registrato e un ruolo di Titolare dei diritti.</li><li class="color-storm font-size-default ember ">• Aver segnalato violazioni potenziali tramite lo strumento <a href="https://brandregistry.amazon.it/brand/report-a-violation">Segnala una violazione</a> con un tasso di accettazione pari almeno al 90% negli ultimi sei mesi.</li></ul></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Al fine di prevenire l&#x27;uso improprio degli strumenti, Amazon può valutare fattori aggiuntivi per determinare l&#x27;idoneità di un utente.</div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="accordion accordion-border-bottom accordion-type-light"><div class="title align-start">Mi sono appena iscritto a Brand Registry e non ho ancora utilizzato lo strumento Segnala una violazione. Sono idoneo a Project Zero?</div><div class="content"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">No, prima di iscriverti ti invitiamo a inviare segnalazioni di violazioni potenziali tramite lo <a href="https://brandregistry.amazon.it/brand/report-a-violation">strumento Segnala una violazione</a>.</div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="accordion accordion-border-bottom accordion-type-light"><div class="title align-start">Gli agenti registrati possono beneficiare di Project Zero?</div><div class="content"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">No, al momento solo i titolari dei diritti per il marchio iscritto a Brand Registry possono accedere a Project Zero.</div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="accordion accordion-border-bottom accordion-type-light"><div class="title align-start">Quali tipi di offerte i brand possono rimuovere dal negozio Amazon utilizzando lo strumento self-service Zero?</div><div class="content"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Lo strumento di rimozione self-service delle contraffazioni deve essere utilizzato solo per rimuovere le offerte contraffatte. Una contraffazione è una riproduzione illecita, totale o parziale, di un marchio registrato o di un marchio molto simile a un marchio registrato in relazione alla vendita di un prodotto. La contraffazione prevede l&#x27;uso di un marchio registrato sul prodotto, sull&#x27;imballaggio o nella pagina prodotto che implichi l&#x27;autenticità del prodotto.</div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="accordion accordion-border-bottom accordion-type-light"><div class="title align-start">Se il mio brand è iscritto a Project Zero in un determinato paese, sono automaticamente iscritto anche in tutti gli altri?</div><div class="content"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Una volta che un brand è iscritto a Project Zero in un determinato paese, viene automaticamente iscritto anche negli altri paesi in cui il marchio registrato è iscritto a Brand Registry.</div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="accordion accordion-border-bottom accordion-type-light"><div class="title align-start">In che modo Amazon può aiutare i brand a prendere decisioni accurate utilizzando lo strumento di rimozione self-service delle contraffazioni?</div><div class="content"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Stiamo affidando alle marche una grande responsabilità e vogliamo farlo perché crediamo che la forza combinata di Amazon e delle marche possa ridurre a zero le contraffazioni. Al fine di conservare i privilegi di Project Zero, le marche devono mantenere un livello di accuratezza non inferiore al 99%. Stiamo adottando una serie di procedure per garantire la massima accuratezza possibile, tra cui un corso di formazione obbligatorio al momento dell&#x27;iscrizione a Project Zero e un monitoraggio continuo per prevenire l&#x27;uso improprio dei nostri strumenti.</div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="accordion accordion-border-bottom accordion-type-light"><div class="title align-start">I brand devono serializzare i loro prodotti per iscriversi a Project Zero?</div><div class="content"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">No, ma i brand che serializzano i loro prodotti ottengono i risultati migliori. La serializzazione dei prodotti è un potente strumento per rilevare contraffazioni e impedire che raggiungano i clienti. Le marche hanno anche la facoltà di scegliere quali dei loro prodotti serializzare. Il servizio di serializzazione dei prodotti è attualmente disponibile negli Stati Uniti, in Canada, Italia, Francia, Germania, Spagna, nel Regno Unito, in India, Australia e Giappone. Ci stiamo attivando per espandere il servizio in ancora più paesi.</div></div></div></div></div><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="accordion accordion-border-bottom accordion-type-light"><div class="title align-start">L&#x27;iscrizione a Project Zero è gratuita?</div><div class="content"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:100%"><div class="text align-start color-storm font-size-default ember font-normal">Sì, è gratuito iscriversi a Project Zero, accedere alle protezioni automatiche e utilizzare lo strumento di rimozione self-service delle contraffazioni. Se si opta per il servizio di serializzazione dei prodotti, il costo viene calcolato per unità, in base al volume.</div></div></div></div></div></div></div></div></div></div><div class="hidden background-color-squid-ink border-color-snow padding-left-minibase padding-right-minibase padding-top-small padding-bottom-small border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-center flex-align-content-flex-start flex-full-width amsg-2018 fonts-loaded border-color-snow is-sticky sticks-bottom design-Sell is-sticky sticks-bottom" id="cookie-consent-window" style="width:100%"><div class="has-max-width"><div class="border-color-squid-ink padding-left-zero padding-right-zero padding-top-zero padding-bottom-zero border-left-zero border-right-zero border-top-zero border-bottom-zero flex-container flex-align-items-stretch flex-align-content-flex-start amsg-2018 fonts-loaded border-color-squid-ink design-Sell" id="" style="width:50%"><div class="text align-start color-white font-size-default ember font-normal">Su questo sito utilizziamo cookie e strumenti simili (collettivamente, “cookie”) per fornire e migliorare i servizi all&#x27;utente e per mostrare annunci. 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