Employer brand tab of Talent Pool Report in Talent Insights

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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Ftalent-insights%2Fanswer%2Fa193072&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Ftalent-insights%2Fanswer%2Fa193072" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Employer brand tab of Talent Pool Report in Talent Insights </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 7 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(193072,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The <strong>Employer brand</strong> tab of the LinkedIn Talent Insights Talent Pool Report helps you optimize and enhance your company’s branding strategies. The tab provides insights into how the target talent pool has been interacting with your organization through LinkedIn over the past 12 months. The Talent Pool Report data is updated by the end of day on the 4th of each month.</p> </div> <div class="article-content-callout article-content-callout__background--note" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Here's a tip </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>LinkedIn currently only stores data and shows employer engagement for companies with greater than 15 employees. If your company has fewer than 15 employees, please contact your LinkedIn account team to request this feature.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Employer Brand tab</h2><p>The <strong>Employer Brand</strong> tab of the Talent Pool Report includes the following sections:</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>How has this talent engaged with your company on LinkedIn over the past 12 months?</strong> — This section displays the engagement of the talent pool with your organization such as activities (like, share, or comment), LinkedIn Page visits, followers, and job views. All engagement metrics include both non-employee and employee engagement with your company.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>How has this talent engaged with your jobs over the last 12 months?</strong> — This section displays the job views and job conversion rates over the last 12 months.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>How has this talent responded to your LinkedIn InMails over the last 12 months?</strong> — This section displays the InMail response rates by your talent pool over the last 12 months. <strong>Note:</strong> InMail data isn't available for affiliate companies and is shown for the parent company only. To see the data, make sure you select the parent company next to <strong>Employer brand/jobs/InMail for:</strong> at the top of the page.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>What employer value propositions are most important for this talent?</strong> — This section displays the culture, values, and benefits preferred by your talent pool.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can also view the <strong>Employer brand</strong> data for your company’s subsidiaries if these companies have granted your company’s users permission.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> To view the <strong>Employer brand</strong> data for your company’s subsidiaries: </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>From your Talent Insights homepage, click <strong>Create a Talent Pool Report</strong>.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Add your filters on the last side and click <strong>Apply</strong>.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Click the <strong>Employer brand</strong> tab. </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Click the <li-icon type="bulleted-list-icon"></li-icon> <strong>List</strong> icon next to the company name. </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Select the desired subsidiary. </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Click <strong>Select</strong>. </div> </li> </ol> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Peer benchmarking</h2> <p>The peer list generated and displayed in the benchmarking feature within the <strong>Employer brand</strong> tab is based on general company attributes, such as size and industry, as well as LinkedIn member behavior, including which other companies members search for after looking at a company.</p> <p>You can create a new company list included in the peer-set by clicking on the <strong><li-icon type="caret-filled-down-icon"></li-icon>Down</strong> icon.</p> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>To view Employer brand data of affiliated companies not listed, you’ll need to get permission from these companies by contacting your LinkedIn sales representative.<p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p> </div> </div>  </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Employer Value Proposition Data</h2><p>Employer value proposition data presented in the <strong>Employer brand</strong> tab of the Talent Pool report reflects data collected in the LinkedIn Employer Value Propositions Survey. The LinkedIn Employer Value Propositions Survey is conducted continuously and surveys LinkedIn members across all regions and industries. Respondents are asked to identify the five most important attributes and perceptions when considering a job opportunity. Members are matched to several familiar companies and asked whether the company does a good job on attributes. Companies are ranked by the percent of members responding 'yes' to each attribute. Respondents may vary by company.</p><p>Members are asked about specific companies’ performance on attributes based on connections, profile viewing, and industry proximity, and are also asked to confirm familiarity with the company before rating. Current or past employees are excluded.</p><p>When viewing Employer Value Proposition data, you’ll see results for the last 12 months. The data is updated monthly. The source data begins from March 2020. The current month will be excluded from the data. The specific timeframe and number of survey respondents will be shown on the right side of the table.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>The rank on the <strong>Employer Brand</strong> tab is based on the company's rank compared to the companies in the company list you applied. If there aren't enough responses received for the peer list companies, then the ranking isn't shown. Your own company's rank will only display if there are 10 or more respondents from your company.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Related tasks</h2><ul><li><a rel="" href="https://www.linkedin.com/insights/report/create" target="_self">Sign in to Talent Insights</a></li><li><a rel="" href="/help/talent-insights/answer/a188042" target="_self">Create Talent Pool Reports in Talent Insights</a></li></ul><h2>Learn more</h2><ul><li><a rel="" href="https://www.linkedin.com/help/talent-insights/answer/a191023" target="_self">Edit the Talent Pool Report in LinkedIn Talent Insights</a></li><li><a rel="" href="/help/talent-insights/answer/a193036" target="_self">LinkedIn Talent Insights – Best Practices</a></li></ul> </div> </article>  <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a111001" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/talent-insights/topic/a111001" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a111001"> Talent Pool Reports </span> </a> </li> </ul> </div>  </aside> </div>  </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/talent-insights/ask"> Contact us </a> </li>     <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form">  <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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