Tradition evolved: The design of the Audi A6 Avant e-tron

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<header role="banner" class="gbp-header js-header"> <div class="gbp-navigation js-countrylist" data-country-list='[{"code":"AE-AZ","url":"https://www.audi-abudhabi.com/me/web/azen.html","name":"Abu Dhabi and Al Ain (UAE)","translations":["Abu Dhabi und Al Ain (UAE)","Abu Dhabi and Al Ain 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Moldau","Moldova"]},{"code":"ME","url":"https://www.audi.me/","name":"Montenegro","translations":["Montenegro","Montenegro"]},{"code":"MA","url":"http://www.audi.ma/","name":"Morocco","translations":["Marokko","Morocco"]},{"code":"NA","url":"http://www.audi.co.za/za/web/en.html","name":"Namibia","translations":["Namibia","Namibia"]},{"code":"NL","url":"https://www.audi.nl/nl/web/nl.html","name":"Netherlands","translations":["Niederlande","Netherlands"]},{"code":"NZ","url":"http://www.audi.co.nz/nz/web/en.html","name":"New Zealand","translations":["Neuseeland","New Zealand"]},{"code":"NO","url":"https://www.audi.no/no/web/no.html","name":"Norway","translations":["Norwegen","Norway"]},{"code":"OM","url":"https://www.audi-oman.com/me/web/omen.html","name":"Oman","translations":["Oman","Oman"]},{"code":"PK","url":"http://www.audi.com.pk/sea/web/pk.html","name":"Pakistan","translations":["Pakistan","Pakistan"]},{"code":"PS","url":"https://www.umt.ps/","name":"Palestinian Territories","translations":["Palästinensische Autonomiegebiete","Palestinian Territories"]},{"code":"PA","url":"http://www.audi.com.pa/aola/web/pa.html","name":"Panama","translations":["Panama","Panama"]},{"code":"PY","url":"http://www.audi.com.py/aola/web/py.html","name":"Paraguay","translations":["Paraguay","Paraguay"]},{"code":"PE","url":"http://www.audi.com.pe/aola/brand/es_pe.html","name":"Peru","translations":["Peru","Peru"]},{"code":"PH","url":"http://www.audi.ph/sea/web/ph.html","name":"Philippines","translations":["Philippinen","Philippines"]},{"code":"PL","url":"https://www.audi.pl/pl/web/pl.html","name":"Poland","translations":["Polen","Poland"]},{"code":"PT","url":"http://www.audi.pt/pt/web/pt.html","name":"Portugal","translations":["Portugal","Portugal"]},{"code":"QA","url":"https://www.audi-qatar.com/me/web/qaen.html","name":"Qatar","translations":["Katar","Qatar"]},{"code":"RE","url":"http://www.audi.re/re/brand/fr.html","name":"Réunion","translations":["Réunion","Réunion"]},{"code":"RO","url":"http://www.audi.ro/","name":"Romania","translations":["Rumänien","Romania"]},{"code":"LC","url":"http://www.audi.lc/aola/web/lc.html","name":"Saint Lucia","translations":["St. Lucia","Saint Lucia"]},{"code":"SA","url":"https://www.audi-saudiarabia.com/me/web/saen.html","name":"Saudi Arabia","translations":["Saudi-Arabien","Saudi Arabia"]},{"code":"RS","url":"https://www.audi.rs/","name":"Serbia","translations":["Serbien","Serbia"]},{"code":"SG","url":"http://www.audi.com.sg/","name":"Singapore","translations":["Singapur","Singapore"]},{"code":"SK","url":"https://www.audi.sk/","name":"Slovakia","translations":["Slowakei","Slovakia"]},{"code":"SI","url":"https://www.audi.si/","name":"Slovenia","translations":["Slowenien","Slovenia"]},{"code":"ZA","url":"http://www.audi.co.za/za/web/en.html","name":"South Africa","translations":["Südafrika","South Africa"]},{"code":"KR","url":"http://www.audi.co.kr/kr/web/ko.html","name":"South Korea","translations":["Republik Korea","South Korea"]},{"code":"ES","url":"https://www.audi.es/es/web/es.html","name":"Spain","translations":["Spanien","Spain"]},{"code":"IC","url":"http://www.audicanarias.com/cani/web/es.html","name":"Spain (Canary Islands)","translations":["Spanien (Kanarische Inseln)","Spain (Canary Islands)"]},{"code":"LK","url":"http://www.audi.lk/sea/web/lk.html","name":"Sri Lanka","translations":["Sri Lanka","Sri Lanka"]},{"code":"SE","url":"https://www.audi.se/se/web/sv.html","name":"Sweden","translations":["Schweden","Sweden"]},{"code":"CH","url":"https://www.audi.ch/ch/web/de.html","name":"Switzerland","translations":["Schweiz","Switzerland"]},{"code":"TW","url":"http://www.audi.com.tw/tw/web/zh.html","name":"Taiwan Sales Region","translations":["Taiwan Vertriebsregion","Taiwan Sales Region"]},{"code":"TH","url":"http://www.audi.co.th/sea/web/th.html","name":"Thailand","translations":["Thailand","Thailand"]},{"code":"TT","url":"http://www.audi.com.tt/aola/web/tt.html","name":"Trinidad and Tobago","translations":["Trinidad und Tobago","Trinidad and Tobago"]},{"code":"TN","url":"http://tn.audi.com/tn/brand/fr.html","name":"Tunisia","translations":["Tunesien","Tunisia"]},{"code":"TR","url":"https://www.audi.com.tr/tr/web/tr.html","name":"Turkey","translations":["Türkei","Turkey"]},{"code":"UA","url":"https://www.audi.ua/ua","name":"Ukraine","translations":["Ukraine","Ukraine"]},{"code":"GB","url":"https://www.audi.co.uk/","name":"United Kingdom","translations":["Vereinigtes Königreich","United Kingdom"]},{"code":"US","url":"https://www.audiusa.com/","name":"United States","translations":["Vereinigte Staaten","United States"]},{"code":"UY","url":"http://www.audi.com.uy/aola/web/uy.html","name":"Uruguay","translations":["Uruguay","Uruguay"]},{"code":"VE","url":"http://www.audi.com.ve/aola/web/ve.html","name":"Venezuela","translations":["Venezuela","Venezuela"]},{"code":"VN","url":"http://www.audi.vn/sea/web/vnen.html","name":"Vietnam","translations":["Vietnam","Vietnam"]}]'> 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data-js-tracking-data-layer='{"eventInfo":{"eventAction":"navigation","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Performance","targetURL":"/progress/en/performance.html","clickID":"gbp2-main-navigation-item","elementName":"text link","value":"","pos":""}}'> <a class="gbp-link--m js-hasNoChildren " data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Performance","targetURL":"/progress/en/performance.html","clickID":"gbp2-main-navigation-item","elementName":"text link","value":"","pos":""}}' href="/progress/en/performance.html">Performance</a> <a class="gbp-link--m mobile-link js-hasNoChildren " data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Performance","targetURL":"/progress/en/performance.html","clickID":"gbp2-main-navigation-item-mobile","elementName":"text link","value":"","pos":""}}' href="/progress/en/performance.html"> Performance</a> </div> </div> </li> <li class="gbp-navigation-list-item js-isModelsOverview " data-countrylinks="{"HK":"https://www.audi.com.hk/hk/web/en/models.html?pid\u003dbc:models_HKG:audi.de:p~country_switch:n:o:ai~modelfinder","PT":"https://www.audi.pt/pt/web/pt/modelos.html?pid\u003dbc:models_PT:audi.de:p~country_switch:n:o:ai~modelfinder","HN":"http://www.audilatinoamerica.com/aola/web/en.html?pid\u003dbc:models_HN:audi.de:p~country_switch:n:o:ai~modelfinder","PY":"https://configurator.audi.com/acc/configurator/v1/pry/spa?pid\u003dbc:models_PY:audi.de:p~country_switch:n:o:ai~modelfinder","HR":"https://www.audi.hr/modeli/nova-vozila?pid\u003dbc:models_HR:audi.de:p~country_switch:n:o:ai~modelfinder","HU":"https://wwww.audi.hu/modellek/oesszes-modell-megtekintese?pid\u003dbc:models_HU:audi.de:p~country_switch:n:o:ai~modelfinder","QA":"https://www.audi-qatar.com/me/web/qaen/models.html?pid\u003dbc:models_LB:audi.de:p~country_switch:n:o:ai~modelfinder","IC":"https://www.audicanarias.com/cani/web/es/modelos.html?pid\u003dbc:models_CI:audi.de:p~country_switch:n:o:ai~modelfinder","ID":"https://www.audi.co.id/sea/web/id/models.html?pid\u003dbc:models_IDN:audi.de:p~country_switch:n:o:ai~modelfinder","IE":"https://www.audi.ie/ie/web/en/models.html?pid\u003dbc:models_IE:audi.de:p~country_switch:n:o:ai~modelfinder","IL":"https://www.audi.co.il/all-models/?pid\u003dbc:models_ISR:audi.de:p~country_switch:n:o:ai~modelfinder","AE":"https://www.audi-dubai.com/me/web/duen/models.html?pid\u003dbc:models_AEDU:audi.de:p~country_switch:n:o:ai~modelfinder","IN":"https://www.audi.in/in/web/en/models.html?pid\u003dbc:models_IN:audi.de:p~country_switch:n:o:ai~modelfinder","ZA":"https://www.audi.co.za/za/web/en/models.html?pid\u003dbc:models_ZA:audi.de:p~country_switch:n:o:ai~modelfinder","IQ":"https://www.audi-iraq.com/me/web/iqen/models.html?pid\u003dbc:models_IRQ:audi.de:p~country_switch:n:o:ai~modelfinder","IS":"https://www.audi.is/is/web/is/models.html?pid\u003dbc:models_IS:audi.de:p~country_switch:n:o:ai~modelfinder","AL":"https://www.audi.al/modelet/te-gjithe-modelet?pid\u003dbc:models_AL:audi.de:p~country_switch:n:o:ai~modelfinder","IT":"https://www.audi.it/it/web/it/modelli.html?pid\u003dbc:models_IT:audi.de:p~country_switch:n:o:ai~modelfinder","AM":"https://www.audi.am/am/web/hy/models.html?pid\u003dbc:models_AM:audi.de:p~country_switch:n:o:ai~modelfinder","AR":"https://www.audi.com.ar/ar/web/es/modelos.html?pid\u003dbc:models_AR:audi.de:p~country_switch:n:o:ai~modelfinder","AT":"https://www.audi.at/modelle/alle-modelle?utm_source\u003daudi.de\u0026utm_medium\u003dreferral\u0026utm_campaign\u003dmodelfinder","RE":"https://www.audi.re/re/web/fr/gamme.html?pid\u003dbc:models_REU:audi.de:p~country_switch:n:o:ai~modelfinder","AU":"https://www.audi.com.au/au/web/en/model-range.html?pid\u003dbc:models_AU:audi.de:p~country_switch:n:o:ai~modelfinder","AE-AZ":"https://www.audi-abudhabi.com/me/web/azen.html?pid\u003dbc:models_AUH:audi.de:p~country_switch:n:o:ai~modelfinder","AZ":"https://www.audi.az/az/models/?pid\u003dbc:models_AZE:audi.de:p~country_switch:n:o:ai~modelfinder","RO":"https://www.audi.ro/modele/audi-sport?pid\u003dbc:models_RO:audi.de:p~country_switch:n:o:ai~modelfinder","BA":"https://www.audi.ba/modeli/svi-modeli?pid\u003dbc:models_BA:audi.de:p~country_switch:n:o:ai~modelfinder","RS":"https://www.audi.rs/modeli/svi-modeli?pid\u003dbc:models_RS:audi.de:p~country_switch:n:o:ai~modelfinder","BD":"https://www.audi.com.bd/sea/web/bd/models.html?pid\u003dbc:models_BD:audi.de:p~country_switch:n:o:ai~modelfinder","BE":"https://www.nl.audi.be/be/web/nl/modellen.html?pid\u003dbc:models_BE-NL:audi.de:p~country_switch:n:o:ai~modelfinder","JM":"https://configurator.audi.com/acc/configurator/v1/jam/eng?pid\u003dbc:models_JM:audi.de:p~country_switch:n:o:ai~modelfinder","BG":"https://www.audi.bg/modeli/vsichki-modeli?pid\u003dbc:models_BG:audi.de:p~country_switch:n:o:ai~modelfinder","JO":"https://www.audi-jordan.com/me/web/joen/models.html?pid\u003dbc:models_AD:audi.de:p~country_switch:n:o:ai~modelfinder","BH":"https://www.audi-bahrain.com/me/web/bhen/models.html?pid\u003dbc:models_BH:audi.de:p~country_switch:n:o:ai~modelfinder","JP":"https://www.audi.co.jp/jp/web/ja/models.html?pid\u003dbc:models_JP:audi.de:p~country_switch:n:o:ai~modelfinder","BN":"https://www.audi-brunei.com/sea/web/bn/models.html?pid\u003dbc:models_BRN:audi.de:p~country_switch:n:o:ai~modelfinder","BO":"https://configurator.audi.com/acc/configurator/v1/bol/spa?pid\u003dbc:models_BO:audi.de:p~country_switch:n:o:ai~modelfinder","SA":"https://www.audi-saudiarabia.com/me/web/saen/models.html?pid\u003dbc:models_SA:audi.de:p~country_switch:n:o:ai~modelfinder","BR":"https://www.audi.com.br/br/web/pt/models.html?pid\u003dbc:models_BR:audi.de:p~country_switch:n:o:ai~modelfinder","SE":"https://www.audi.se/se/web/sv/models.html?pid\u003dbc:models_SE:audi.de:p~country_switch:n:o:ai~modelfinder","SG":"https://www.audi.com.sg/sg/web/en/models.html?pid\u003dbc:models_SG:audi.de:p~country_switch:n:o:ai~modelfinder","SI":"https://www.audi.si/modeli/vsi-modeli?pid\u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<div class="gbp-navigation-title "> <div class="main " data-js-tracking-data-layer='{"eventInfo":{"eventAction":"navigation","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Company","targetURL":"/progress/en/company.html","clickID":"gbp2-main-navigation-item","elementName":"text link","value":"","pos":""}}'> <a class="gbp-link--m js-hasNoChildren js-overwriteLink" data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"MainNavigation (GBP_0100)","label":"Menu \u003e Company","targetURL":"/progress/en/company.html","clickID":"gbp2-main-navigation-item","elementName":"text link","value":"","pos":""}}' href="/progress/en/company.html">Company</a> <a class="gbp-link--m mobile-link js-hasNoChildren js-overwriteLink" data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"MainNavigation 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class="image parbase"><div class="cq-dd-image"> <div data-anchorid="aidf6c9790f" class="gbp-image gbp-container--large js-anchorid"> <div class="gbp-container-content gbp-image-content"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x1080-desktop-A6-e-tron-exterior-design-avant-29324B01.webp?imwidth=1920&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x1440-mobile-A6-e-tron-exterior-design-avant-29324B01.webp?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x1080-desktop-A6-e-tron-exterior-design-avant-29324B01.webp?imwidth=1920&imdensity=1" alt="Front perspective of the Audi A6 Avant e-tron."/> </picture> </figure> </div> </div> </div> </div> <div class="intro parbase"> <div data-anchorid="aidf6ca3620" class="gbp-intro gbp-container--vp js-anchorid js-animate"> <div class="gbp-container-content gbp-intro-content"> <div class="gbp-intro--headline"> <h1 class="gbp-h1 ">Tradition evolved: The design of the Audi A6 Avant e-tron</h1> </div> <div class="gbp-h3 gbp-h3--n gbp-intro--copy">The design of the new Audi A6 Avant e-tron is futuristic and quintessentially Audi. Designers Sascha Heyde and Wolf Seebers provide insight into the design of Audi's first fully electric Avant.</div> <div class="gbp-copy--s gbp-meta gbp-metainformation "> <p class="gbp-metainformation-wrapper"> <span>Text: <b>Patrick Morda </b>- Foto: <b>Tobias Sagmeister, AUDI AG</b></span> <span>Reading Time: <b>4 min</b></span> </p> </div> </div> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aidef34aef9"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p>Sascha Heyde and Wolf Seebers have designed many Audi models. But the new Audi A6 e-tron family, consisting of Avant and Sportback, was a special task even for them. Both played a significant role in realizing Audi's first fully electric models with a flat-floor concept. This may sound technocratic at first. But the new Audi A6 Avant e-tron stands for a highly emotional connection between tradition and a new design interpretation of dynamism, elegance, and progressiveness.<br> <br> <b>Sascha, Wolf, how would you summarize the design genesis of the new Audi A6 Avant e-tron?</b><br> <b>Sascha Heyde:</b> We wanted to create a very monolithic shape that almost seems sculptural. At the same time, established Audi genes such as the modeled quattro muscles, the inverted single frame, and the light language had to be clearly conveyed.<br> <b>Wolf Seebers:</b> We always kept in mind to reduce elements and focus on clear, focused design statements. Anything not absolutely necessary in terms of joints or formal details, we left out. The Audi A6 Avant e-tron is quintessentially Audi and futuristic at the same time. The same applies to the Sportback.<br> <b>Sascha Heyde:</b> That's true. Plus, both are the first fully electric flat-floor models from Audi, which was a design challenge.<b></b></p> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="gallery parbase"> <div data-anchorid="aideca62a06" class="gbp-gallery js-gallery js-anchorid" data-impression-data-layer='{"eventInfo":{"eventAction":"impression","eventName":"image gallery module impression"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"","elementName":"","value":"","pos":"","relatedComponent":"aideca62a06"}}' data-js-tracking-data-layer='{"eventInfo":{"eventAction":"image","eventName":"image change"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"nm-gallery-info","elementName":"","value":"","pos":"","relatedComponent":"aideca62a06"}}' data-component="gallery"> <div class="gbp-container-content gbp-gallery-content"> <div class="js-hover-state"> <div class="swiper-container image-half-width swiper-container-horizontal" data-slides-number="2"> <ul class="gbp-gallery--list swiper-wrapper"> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x2880-desktop-A6-e-tron-exterior-design-avant-29324B02.webp?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x2880-mobile-A6-e-tron-exterior-design-avant-29324B02.webp?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x2880-desktop-A6-e-tron-exterior-design-avant-29324B02.webp?imwidth=719&imdensity=1" alt="Portrait of Sascha Heyde." title="Portrait of Sascha Heyde."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Exterior designer Sascha Heyde gave the new Audi A6 e-tron a monolithic shape.</p> </figcaption> </figure> </li> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x2880-desktop-A6-e-tron-exterior-design-avant-29324B03.webp?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x2880-mobile-A6-e-tron-exterior-design-avant-29324B03.webp?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x2880-desktop-A6-e-tron-exterior-design-avant-29324B03.webp?imwidth=719&imdensity=1" alt="Detail of the insert in the sill area." title="Detail of the insert in the sill area."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">The newly designed insert on the Audi A6 e-tron emphasizes the fully electric drive technology and segments the side view.</p> </figcaption> </figure> </li> </ul> <div> <div class="swiper-button-next" tabindex="0" role="button" aria-label="Next slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> <div class="swiper-button-prev" tabindex="0" role="button" aria-label="Previous slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> </div> <div class="swiper-pagination swiper-pagination-fraction"></div> <span class="swiper-notification" aria-live="assertive" aria-atomic="true"></span> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="quotetext parbase"> <div data-anchorid="aidf061bb5d" class="gbp-container gbp-quotetext js-anchorid"> <div class="gbp-container-content gbp-quotetext-content"> <div class="gbp-quotetext-wrapper gbp-quotetext--center"> <div class="gbp-quotetext--block"> <h1 class="gbp-h1"> “The Audi A6 Avant e-tron is quintessentially Audi and designed to be futuristic.” </h1> <p class="gbp-copy--m gbp-meta gbp-metainformation">Sascha Heyde</p> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aid43167104"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p><b>What was the challenge with the Audi A6 Avant e-tron?</b><br> <b>Wolf Seebers:</b> The challenge lay in the height of the battery. A vehicle automatically becomes higher than a comparable combustion engine model would be. This fundamentally changes the proportions.<br> <b>Sascha Heyde:</b> Proportions are the most important thing for us. We wanted to transfer classic, beautiful proportions to the E-segment. The PPE, the new Premium Platform Electric on which it is based, opens up new design possibilities for us - for example with the wheelbase. It is particularly long in the A6 e-tron models. This allowed us to achieve crisp, short front and rear overhangs.<br> <b>Wolf Seebers:</b> For a dynamic appearance, a flat and significant sideline is also important to us. For this, we further developed the insert in the sill area, among other things.<br> <br> <b>The insert is fundamentally a symbol of the all-electric models from Audi.</b></p> <p><b>Sascha Heyde:</b> Yes, the insert is an identity feature of our electric models. We see it in the Audi Q6 e-tron, the high-floor brother of the A6 e-tron, as well as in the new Audi e-tron GT. We deliberately highlight the area where the heart of our E-models beats, the battery.    <br> <br> <b>So, you emphasize an element that causes headaches from a design perspective?</b></p> <p><b>Wolf Seebers:</b> There's no contradiction in that. With the Audi A6 e-tron, we were concerned about every millimeter of vehicle height - objectively measurable, as well as optical, i.e., subjectively perceived height. The newly designed insert now appears even more like a horizontal "cut" and segments the side view. This gives lightness and reduces optical height.<br> <b>Sascha Heyde:</b> It divides the visible volume, making the cabin sit much flatter on the battery, and adds a certain tension and dynamism. In addition, the insert extends to the rear. This stretches the vehicle even further and creates the distinctive silhouette.</p> <p> </p> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="image parbase"><div class="cq-dd-image"> <div data-anchorid="aid6f12944d" class="gbp-image gbp-image--framed js-animate js-anchorid"> <div class="gbp-container-content gbp-image-content"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x1152-desktop-A6-e-tron-exterior-design-avant-29324B04.webp?imwidth=1210&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x1440-mobile-A6-e-tron-exterior-design-avant-29324B04.webp?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x1152-desktop-A6-e-tron-exterior-design-avant-29324B04.webp?imwidth=1210&imdensity=1" alt="Side view of the Audi A6 Avant e-tron"/> </picture> <figcaption class="gbp-figure-caption gbp-copy--xs">The C-pillar is emphasized as "fast", i.e., strongly inclined in the direction of travel. This gives a very dynamic and sporty basic stance. Contrary to this, the roof rail continues into the roof spoiler.</figcaption> </figure> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="quotetext parbase"> <div data-anchorid="aid7d09e310" class="gbp-container gbp-quotetext js-anchorid"> <div class="gbp-container-content gbp-quotetext-content"> <div class="gbp-quotetext-wrapper gbp-quotetext--center"> <div class="gbp-quotetext--block"> <h1 class="gbp-h1"> “Even fully electric, an Audi Avant is an elegant combination of function and sportiness.” </h1> <p class="gbp-copy--m gbp-meta gbp-metainformation">Wolf Seebers</p> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aid2e173218"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p><b>Audi Avant models are a success story. So far, there has been no fully electric e-tron variant. How do you combine innovation with tradition?</b><br> <b>Sascha Heyde:</b> By preserving identity features but developing them specifically. An Avant always differentiates itself through the angle of the rear. The rear pillar is - we say - quickly inclined forward and thus very dynamic and sporty. The Audi 100 Avant C2 from the late 1970s established this. Its design was iconic.<br> <b>Wolf Seebers:</b> An Avant is always an elegant combination of function and sportiness, even in the fully electric age. The C-pillar initially creates the basic volume. As it is so strongly inclined in the direction of travel, the appearance is very sporty. Contrary to this, and what makes the Audi A6 Avant e-tron unique among the Avants, is the roof rail that runs into the roof spoiler. This creates a really beautiful tension and although it is a counterpoint to the "Fast Pillar", the dynamics are emphasized.<br> <b>Sascha Heyde:</b> This window slot strip, which runs through, also visually pushes the vehicle towards the road. Together with the insert in the rocker panel area, it reduces volume optically. A great effect that additionally distinguishes the Audi A6 Avant e-tron from our combustion engine models.</p> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="gallery parbase"> <div data-anchorid="aid93c53a3d" class="gbp-gallery js-gallery js-anchorid" data-impression-data-layer='{"eventInfo":{"eventAction":"impression","eventName":"image gallery module impression"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"","elementName":"","value":"","pos":"","relatedComponent":"aid93c53a3d"}}' data-js-tracking-data-layer='{"eventInfo":{"eventAction":"image","eventName":"image change"},"attributes":{"componentName":"Gallery (GBP_0119)","label":"","targetURL":"","clickID":"nm-gallery-info","elementName":"","value":"","pos":"","relatedComponent":"aid93c53a3d"}}' data-component="gallery"> <div class="gbp-container-content gbp-gallery-content"> <div class="js-hover-state"> <div class="swiper-container image-half-width swiper-container-horizontal" data-slides-number="2"> <ul class="gbp-gallery--list swiper-wrapper"> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x2880-desktop-A6-e-tron-exterior-design-avant-29324B05.webp?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x2880-mobile-A6-e-tron-exterior-design-avant-29324B05.webp?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x2880-desktop-A6-e-tron-exterior-design-avant-29324B05.webp?imwidth=719&imdensity=1" alt="Front view of the Audi A6 Avant e-tron." title="Front view of the Audi A6 Avant e-tron."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">The wide front and especially the newly drawn headlights make the Audi A6 e-tron look progressive.</p> </figcaption> </figure> </li> <li class="gbp-gallery--listItem swiper-slide"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcSet="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x2880-desktop-A6-e-tron-exterior-design-avant-29324B06.webp?imwidth=719&imdensity=1"/> <source media="(max-width: 599px)" srcSet="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x2880-mobile-A6-e-tron-exterior-design-avant-29324B06.webp?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x2880-desktop-A6-e-tron-exterior-design-avant-29324B06.webp?imwidth=719&imdensity=1" alt="Portrait of Wolf Seebers." title="Portrait of Wolf Seebers."/> </picture> <figcaption class="gbp-figure-caption"> <p class="gbp-copy--xs">Together with Sascha Heyde, Wolf Seebers designed the models of the Audi A6 e-tron series.</p> </figcaption> </figure> </li> </ul> <div> <div class="swiper-button-next" tabindex="0" role="button" aria-label="Next slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> <div class="swiper-button-prev" tabindex="0" role="button" aria-label="Previous slide"> <span><svg class="gbp-icon gbp-icon-arrow" width="13" height="13"><use xlink:href="#arrow" width="100%" height="100%" fill="currentColor"></use></svg></span> </div> </div> <div class="swiper-pagination swiper-pagination-fraction"></div> <span class="swiper-notification" aria-live="assertive" aria-atomic="true"></span> </div> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="text parbase"> <div class="gbp-text gbp-text--left gbp-text--textOnly js-anchorid" data-anchorid="aidc7cb1d28"> <div class="gbp-container-content gbp-text-content"> <div class="gbp-richtext "> <p><b>Apart from that, what are your personal highlights on the Audi A6 Avant e-tron?</b></p> <p><b>Sascha Heyde: </b>Where to start? The elaborately designed and modeled rear light with its digital OLED technology is certainly an exciting element. Generally, I find the wide, deep front really successful. The Audi A6 Avant e-tron stands strong and elegant. The worked-out quattro blisters over the wheels look like tense muscles. Added to this is this new progressive look that we have achieved with the separation of daytime running lights and main headlights. <br> <b>Wolf Seebers:</b> The technological main light functions in the headlight require a lot of space. We have therefore integrated them into the dark mask that surrounds the single frame. The entire design of the vehicle front is a highlight. It looks very techno and futuristic. The lights are the most progressive ones we have ever designed at Audi.<br> <b>Sascha Heyde:</b> Progressive but not aggressive. I think it's important to emphasize that. I'll be honest: You can't really limit yourself to one highlight with the Audi A6 e-tron.</p> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="image parbase"><div class="cq-dd-image"> <div data-anchorid="aidc27e3a7c" class="gbp-image gbp-container--large js-anchorid"> <div class="gbp-container-content gbp-image-content"> <figure class="gbp-figure"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x1152-desktop-A6-e-tron-exterior-design-avant-29324B07.webp?imwidth=1920&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x1440-mobile-A6-e-tron-exterior-design-avant-29324B07.webp?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x1152-desktop-A6-e-tron-exterior-design-avant-29324B07.webp?imwidth=1920&imdensity=1" alt="Rear view of the Audi A6 Avant e-tron."/> </picture> <figcaption class="gbp-figure-caption gbp-copy--xs">Just one of the highlights on the Audi A6 Avant e-tron: The elaborately designed and modeled rear light with digital OLED technology.</figcaption> </figure> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xl js-anchorid"> </div> </div> <div class="teaserhighlight parbase"> <div data-anchorid="aid1891f43c" 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class="gbp-highlightteaser gbp-container js-animate gbp-container--vp false js-anchorid" style="color:#FFFFFF;border-color:#FFFFFF;background-color:#000000" data-impression-data-layer='{"eventInfo":{"eventAction":"impression","eventName":"highlight teaser - impression"},"attributes":{"componentName":"Teaser Highlight (GBP_0134)","label":"","targetURL":"","clickID":"","elementName":"","value":"Inspiring for E-Mobility","pos":"","relatedComponent":"aid1891f43c"}}' data-component="teaserhighlight" data-target="external"> <div class="gbp-container-content gbp-highlightteaser-content"> <div class="image-container"> <picture class="gbp-picture"> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x1080-desktop-A6-e-tron-exterior-design-sportback-29324B08-laenderabsprung-P.webp?imwidth=792&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x1080-desktop-A6-e-tron-exterior-design-sportback-29324B08-laenderabsprung-P.webp?imwidth=599&imdensity=1"/> <img src="/content/dam/progress/story/2024/293_a6_e-tron_exterior_design/1920x1080-desktop-A6-e-tron-exterior-design-sportback-29324B08-laenderabsprung-P.webp?imwidth=792&imdensity=1" alt="Audi A5 "/> </picture> </div> <div class="content"> <p class="gbp-copy--s gbp-meta"> </p> <h3 class="gbp-h3">Inspiring for E-Mobility</h3> <p class="gbp-copy--m">The new fully electric Audi A6 e-tron doesn't just represent e-mobility, it inspires for it. With its emotional design and excellent aerodynamics, it sets a new standard. Based on the new Premium Platform Electric (PPE), both the Sportback and Avant models impress with their driving dynamics, efficiency, charging performance, and ranges of well over 700 kilometers. Discover innovative lighting technology, a digital stage made up of an MMI panoramic display in curved design and MMI passenger display, digital exterior mirrors, and the smart panoramic glass roof.</p> <a class="gbp-button gbp-button--ghost js-overwriteLink" href="#" data-tracking-data-layer='{"eventInfo":{"eventAction":"exit_link","eventName":"highlight teaser - teaser click"},"attributes":{"componentName":"Teaser Highlight (GBP_0134)","label":"","targetURL":"#","clickID":"gbp2-highlight-manual-teaser-item","elementName":"button","value":"Inspiring for E-Mobility","pos":"","relatedComponent":"aid1891f43c-Inspiring for E-Mobility"}}' target="_blank" data-label="Configure now ">Configure now </a> </div> </div> </div> </div> <div class="space parbase"> <div class="gbp-space gbp-space-xxxl js-anchorid"> </div> </div> <div class="tagging parbase"> <div class="gbp-tagging"> <div class="gbp-tagging-container"> <span class="gbp-tagging-tag"> <a class="gbp-link--s" href="/progress/en.tags.progress--design.datedesc.html">Design</a> </span> <span class="gbp-tagging-tag"> <a class="gbp-link--s" href="/progress/en.tags.progress--electromobility.datedesc.html">Electromobility</a> </span> <span class="gbp-tagging-tag"> <a class="gbp-link--s" href="/progress/en.tags.progress--creativity.datedesc.html">Creativity</a> </span> </div> </div> </div> <div class="teasercolumnautomated parbase"><div class="gbp-columnteasers gbp-columns js-columnteaser gbp-container--vp js-anchorid" data-id="aid1753daa6" data-anchorid="aid1753daa6"> <div class="gbp-container-content"> <h2 class="gbp-h2 gbp-columns-heading">You might also be interested in</h2> <div id="swiper-aid1753daa6" class="swiper-container swiper-container-horizontal"> <div class="gbp-columns-row gbp-columns-row--4 swiper-wrapper swiper-wrapper--start"> <div class="teaseritem"> <div class="gbp-columnteaser"> <a class="gbp-column-content gbp-column-link gbp-columnteaser-link" data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"Teaser Column Automated (GBP_0128)","label":"Sustainability","targetURL":"/progress/en/the-audi-q6-e-tron-electric-range-and-charging-experience.html","clickID":"gbp2-page-teaser-item","elementName":"image","value":"Experience the exceptional range of the Audi Q6 e-tron","pos":""}}' href="/progress/en/the-audi-q6-e-tron-electric-range-and-charging-experience.html"> <div class="gbp-container-image-wrapper"> <div class="gbp-picture gbp-columnteaser-img"> <picture> <source media="(min-width: 600px)" srcset="/content/dam/progress/story/2024/292_audi_charging_performance/1920x1080-desktop-Q6-e-tron-range-charging-performance-29224B01.jpg?imwidth=357&imdensity=1"/> <source media="(max-width: 599px)" srcset="/content/dam/progress/story/2024/292_audi_charging_performance/1920x1080-desktop-Q6-e-tron-range-charging-performance-29224B01.jpg?imwidth=599&imdensity=1"/> <img class="gbp-picture" src="/content/dam/progress/story/2024/292_audi_charging_performance/1920x1080-desktop-Q6-e-tron-range-charging-performance-29224B01.jpg?imwidth=584&imdensity=1" alt="Experience the exceptional range of the Audi Q6 e-tron"/> </picture> </div> </div> <div class="gbp-columnteaser-copy"> <p class="gbp-meta gbp-copy--s"> <span>Sustainability</span> </p> <h3 class="gbp-h3">Experience the exceptional range of the Audi Q6 e-tron</h3> <p class="gbp-copy--m">The Audi Q6 e-tron offers an electric range of up to 641 kilometres (according to WLTP) and a premium charging experience.</p> </div> </a> </div> </div> <div class="teaseritem"> <div class="gbp-columnteaser"> <a class="gbp-column-content gbp-column-link gbp-columnteaser-link" data-tracking-data-layer='{"eventInfo":{"eventAction":"internal_link","eventName":"generic"},"attributes":{"componentName":"Teaser Column Automated 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The WLTP test cycle completely replaced the NEDC test cycle with effect from 1 January 2022. As a result, no NEDC values are available for vehicles with a type approval issued after this date.</p> <p>The values do not refer to an individual vehicle and are not part of the offer; instead, they are solely for the purpose of comparing between different types of vehicles. Optional equipment and accessories (attachments, tyre formats etc.) may alter relevant vehicle parameters such as the weight, rolling resistance and aerodynamics and, alongside weather and traffic conditions and individual driving behaviour, may influence the fuel consumption, electricity consumption, CO2 emissions and performance values of a vehicle.</p> <p>Due to the more realistic test conditions, fuel consumption and CO2 emissions values will in many cases be higher in accordance with the WLTP than in accordance with the NEDC. 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