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Here's how your brand can collect zero party data." /><link rel="canonical" href="https://www.tintup.com/blog/how-to-collect-zero-party-data-2023/" /><meta property="og:locale" content="en_US" /><meta property="og:type" content="article" /><meta property="og:title" content="How to Collect Zero Party Data - Complete Guide - TINT" /><meta property="og:description" content="Data privacy laws are changing fast and having access to zero party data is critical. Here's how your brand can collect zero party data." /><meta property="og:url" content="https://www.tintup.com/blog/how-to-collect-zero-party-data-2023/" /><meta property="og:site_name" content="TINT" /><meta property="article:published_time" content="2022-12-14T21:06:57+00:00" /><meta property="article:modified_time" content="2024-02-09T16:50:09+00:00" /><meta property="og:image" content="https://www.tintup.com/blog/wp-content/uploads/120917.hashtag.jpg" /><meta property="og:image:width" content="550" /><meta property="og:image:height" content="397" /><meta property="og:image:type" content="image/jpeg" /><meta name="author" content="Jordan Ben" /><meta name="twitter:card" content="summary_large_image" /><meta name="twitter:label1" content="Written by" /><meta name="twitter:data1" content="Jordan Ben" /><meta name="twitter:label2" content="Est. reading time" /><meta name="twitter:data2" content="10 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.tintup.com/blog/how-to-collect-zero-party-data-2023/","url":"https://www.tintup.com/blog/how-to-collect-zero-party-data-2023/","name":"How to Collect Zero Party Data - Complete Guide - TINT","isPartOf":{"@id":"https://www.tintup.com/blog/#website"},"primaryImageOfPage":{"@id":"https://www.tintup.com/blog/how-to-collect-zero-party-data-2023/#primaryimage"},"image":{"@id":"https://www.tintup.com/blog/how-to-collect-zero-party-data-2023/#primaryimage"},"thumbnailUrl":"https://www.tintup.com/blog/wp-content/uploads/how-to-collect-zero-party-data-TINT.png","datePublished":"2022-12-14T21:06:57+00:00","dateModified":"2024-02-09T16:50:09+00:00","author":{"@id":"https://www.tintup.com/blog/#/schema/person/1be7330583c97544c4fd3f33d2c440a7"},"description":"Data privacy laws are changing fast and having access to zero party data is critical. 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current-menu-parent current-post-parent menu-cat-519 menu-item-15271"><a href="https://www.tintup.com/blog/category/zero-party-data/"><span>Zero Party Data</span></a></li><li class="menu-item view-all menu-cat-532"><a href="https://www.tintup.com/blog/category/community-powered-marketing/"><span>View All</span></a></li></ol></div><section class="column recent-posts"><div class="posts-wrap" data-posts="4" data-id="526" data-page="1" data-pages="7" data-submenu="1"><div class="ts-row cf posts posts-1"><div class="col-3 post"> <a href="https://www.tintup.com/blog/study-word-of-mouth-greater-impact-on-purchase-decisions/" class="image-link"> <picture class="attachment-post-thumbnail size-post-thumbnail wp-post-image" title="[STUDY] Word-of-Mouth Greater Impact on Purchase Decisions" decoding="async"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/Study-shows-Word-of-Mouth-has-greater-influence-on-purchase-decisions_TINT-270x180.png.webp 270w, 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class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13399" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-cat-476 menu-item-has-children item-mega-menu menu-item-13399"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>User-Generated Content</span></a><div class="sub-menu mega-menu wrap"><div class="column sub-cats"><ol class="sub-nav"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-477 menu-item-13404"><a href="https://www.tintup.com/blog/category/user-generated-content/why-ugc/"><span>Why UGC</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-478 menu-item-13402"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/"><span>UGC Research & Trends</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-479 menu-item-13400"><a href="https://www.tintup.com/blog/category/user-generated-content/tips-guides-how-tos/"><span>Tips, Guides, and How-To’s</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-529 menu-item-15272"><a href="https://www.tintup.com/blog/category/ratings-reviews/"><span>Ratings & Reviews</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-480 menu-item-13401"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-examples/"><span>UGC Examples</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-481 menu-item-13403"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-tools/"><span>UGC Tools</span></a></li><li class="menu-item view-all menu-cat-476"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>View All</span></a></li></ol></div><section class="column recent-posts"><div class="posts-wrap" data-posts="4" data-id="477" data-page="1" data-pages="4" data-submenu="1"><div class="ts-row cf posts posts-1"><div class="col-3 post"> <a href="https://www.tintup.com/blog/user-generated-content-definition/" class="image-link"> <picture class="attachment-post-thumbnail size-post-thumbnail wp-post-image" title="What is User-Generated Content: Complete Guide to UGC" decoding="async" loading="lazy"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-270x180.png.webp 270w, https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-300x201.png.webp 300w, https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-1024x684.png.webp 1024w, 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2023</time></div></div></div></div><div class="navigate"> <a href="#" class="show-prev disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13405" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-cat-244 menu-item-has-children item-mega-menu menu-item-13405"><a href="https://www.tintup.com/blog/category/influencer-marketing/"><span>Influencer Marketing</span></a><div class="sub-menu mega-menu wrap"><div class="column sub-cats"><ol class="sub-nav"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-482 menu-item-13406"><a href="https://www.tintup.com/blog/category/influencer-marketing/about-influencer-marketing/"><span>About Influencer Marketing</span></a></li><li class="menu-item menu-item-type-taxonomy 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</picture> </a><div class="overlay post-meta the-post-meta"> <span class="post-cat"> <a href="https://www.tintup.com/blog/category/zero-party-data/" class="category">Zero Party Data</a> </span><h1 class="post-title">How to Collect Zero Party Data – Complete Guide</h1> <span class="post-by meta-item">By <span><a href="https://www.tintup.com/blog/author/jordan/" title="Posts by Jordan Ben" rel="author">Jordan Ben</a></span> </span> <span class="meta-sep"></span> <time class="post-date" datetime="2022-12-14T15:06:57-06:00">December 14, 2022</time> <span class="meta-sep"></span> <span class="meta-item read-time">11 Mins Read</span></div></div></div><div class="main wrap"><div id="post-14770" class="the-post-modern post-14770 post type-post status-publish format-standard has-post-thumbnail category-zero-party-data tag-zero-party-data"><div class="ts-row cf"><div class="col-8 main-content cf"><article class="the-post"><div class="post-content description cf entry-content content-spacious-full"><p><span style="font-weight: 400;">In 2020, Forrester coined the term </span><a href="https://www.tintup.com/solutions/zero-party-data/"><span style="font-weight: 400;">zero party data</span></a><span style="font-weight: 400;"> with the claim that the “Zero Party Data Economy is Here.” </span></p><p><span style="font-weight: 400;">Fast forward to today, and you’ll see the marketing landscape has been transformed by headlines like “Zero Party Data is the New Oil” and “Why Zero Party Data is the New Secret Weapon for Brands.”</span></p><p><span style="font-weight: 400;">Undoubtedly, marketers are trying to figure out how to get their hands on this highly prized data set and collect zero party data. </span></p><h3><strong>What is Zero Party Data? </strong></h3><p><b>Zero party data is information a consumer shares directly and intentionally with a company or brand. It typically includes personal preferences, emotional leanings, and lifestyle behaviors.</b></p><h3><strong>Why Do You Need Zero Party Data? </strong></h3><p><span style="font-weight: 400;">Modern consumers expect a different relationship with brands today. There is increasing demand for engagement which requires personalization data, but also a need for data privacy. </span></p><p><span style="font-weight: 400;">To meet the needs of the moment, it might feel like you’re being asked to pull off a magic trick. That’s why zero party data is the ace up your sleeve.</span></p><p><span style="font-weight: 400;">As </span><a href="https://www.tintup.com/blog/new-privacy-legislation-zero-party-data/"><span style="font-weight: 400;">data deprecation and shifting privacy legislation </span></a><span style="font-weight: 400;">jeopardize marketing effectiveness, marketers are turning to zero party data to create direct consumer relationships. </span></p><p><span style="font-weight: 400;">Zero party data is a way to show consumers that you know them while proving that you are responsible with the information they give you. </span></p><p><span style="font-weight: 400;">Some of the key benefits of zero party data include the following: </span></p><ul><li style="font-weight: 400;" aria-level="1"><b>Personalization for Emotional Loyalty </b><span style="font-weight: 400;">– a solutions that collects zero party data opens new opportunities for personalization that drives emotional connection. This includes delivering relevant content, offering individualized website experiences, tailored email campaigns, targeted ads and advertisements.</span></li><li style="font-weight: 400;" aria-level="1"><b>Brand Resilience and Data Ownership</b><span style="font-weight: 400;"> – zero party data is owned data that insulates your brand from industry shifts like the disappearance of third-party cookies and continued gatekeeping from social media sites. </span></li><li style="font-weight: 400;" aria-level="1"><b>Higher Engagement and Advocacy </b><span style="font-weight: 400;">– with the right tools (like an </span><a href="https://www.tintup.com/solutions/owned-brand-community/"><span style="font-weight: 400;">online brand community platform</span></a><span style="font-weight: 400;">), brands can collect and use zero party data to drive increased brand interaction and advocacy. You can identify brand advocates, promote social sharing, and drive new customer acquisition.</span></li><li style="font-weight: 400;" aria-level="1"><b>Audience Insights and Optimized Advertising </b><span style="font-weight: 400;">– collecting zero party data is an excellent way to mine audience insights, uncover emotional profiling, and collect psychographics data to optimize audience targeting and ad spend. </span></li></ul><p><span style="font-weight: 400;">Put simply, when it comes to the future of marketing, successful consumer engagement will be more empathetic, purposeful, and customer-first. Zero party data helps brand marketers achieve this.</span></p><h3><strong>What is the Difference Between Zero Party Data and First Party Data? (and Second and Third Party Data, For That Matter) </strong></h3><p><span style="font-weight: 400;">There are a lot of parties going on here, so know you’re not alone if you’re a little confused. </span></p><p><span style="font-weight: 400;">Broadly speaking, zero party data and first party data can be considered “owned” data, while second and third party data can be considered “rented” data.</span></p><p><span style="font-weight: 400;">There are many </span><a href="https://www.tintup.com/blog/what-is-zero-party-data/"><span style="font-weight: 400;">differences between zero party data and first party data</span></a><span style="font-weight: 400;">, but the bottom line distinction is that one is proactively shared data (zero party data), and the other is passively shared data (first party data). </span></p><h4><span style="font-weight: 400;"><strong>Zero Party Data Quick Facts:</strong> </span></h4><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Personal information is voluntarily given to a brand</span><span style="font-weight: 400;"> </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Typically concerns higher-order attributes such as lifestyle, hobbies, values, and behavioral preferences </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Is a strong indicator of trust in a brand </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Highly accurate since it comes from a direct source </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Examples include lifestyle and habits (hobbies, personal interests, values), life stage details, product affinity, shopping preferences, communication preference, emotional connection to the brand, Net Promoter Score, likelihood to recommend, and purchase intent.</span></li></ul><h4><strong>First Party Data Quick Facts: </strong></h4><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Data collection happens in the background by a brand observing consumer behavior</span><span style="font-weight: 400;"> </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Typically collected by tracking site-wide, app-wide, or on-page behaviors (clicks, session context) </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Broadly transaction-based </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Accurate data given from a direct source but will miss valuable contextual information</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Examples include purchase history, clicks, time spent on page, scroll depth, email engagement, demographic information, and social data. </span></li></ul><h3><span style="font-weight: 400;"><strong>What About Second Party Data and Third Party Data?</strong> </span></h3><p><span style="font-weight: 400;">In addition to zero and first party data, there are also third party and second party data. To put it all in context, let’s revisit the overall digital landscape.</span></p><h4><strong>Third Party Data Quick Facts</strong></h4><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Third party data has been one of the most widely used sources for advertising campaigns and audience optimization.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">When a bunch of websites take their owned first party audience data and package it to someone else through an aggregator, the data is now considered third party data to that buyer.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The buyer has no direct relationship with the individual consumer, which means data can become outdated and unreliable. Eventually, this impedes the effectiveness and quality of campaigns. </span></li></ul><p><span style="font-weight: 400;">Third party data has been one of the most widely used sources for advertising campaigns and audience optimization. </span></p><p><span style="font-weight: 400;">The buyer has no direct relationship with the individual consumer, which means data can become outdated and unreliable. Eventually, this impedes the effectiveness and quality of campaigns. </span></p><p><span style="font-weight: 400;">There’s more bad news with relying on third party data: tech giants are </span><a href="https://www.tintup.com/blog/new-privacy-legislation-zero-party-data/"><span style="font-weight: 400;">doing away with third party cookies</span></a><span style="font-weight: 400;">, and new privacy legislation that will limit advertisers’ access to consumer data is on the horizon.</span></p><h4><strong>Second Party Data Quick Facts</strong></h4><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Second party data is similar to third party data, but it directly accesses another organization’s first party data.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Second party data requires explicit communication where both companies agree on terms and map out an exchange of data.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">While second party data still puts an intermediary between you and your consumer, the data is considered valuable as you have complete visibility into where the data came from.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Still, second party data is leased – it must be continuously purchased from another organization. </span></li></ul><p><span style="font-weight: 400;">Now that we know which party means what, let’s talk about how to collect zero party data for your brand. </span></p><h3><strong>How to Collect Zero Party Data</strong></h3><p><span style="font-weight: 400;">In a study by Forrester about zero party data, a whopping 90% of marketers are actively responding to data depreciation by capturing zero party data, yet 42% admit they </span><a href="https://www.techrepublic.com/article/study-90-of-marketing-firms-will-capture-zero-party-data-within-a-year/"><span style="font-weight: 400;">don’t know how to use zero party data effectively.</span></a> <span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">Before brands can approach the question of </span><a href="https://www.tintup.com/blog/how-to-use-zero-party-data/"><i><span style="font-weight: 400;">how</span></i><span style="font-weight: 400;"> to use zero party data</span></a><span style="font-weight: 400;">, they must collect it in the first place – but not all collected data will be relevant data.</span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">With this in mind, the real question marketers should be asking is, “How do I collect zero party data in a way that is valuable for my business?”</span></p><p><span style="font-weight: 400;">While it might sound challenging to get consumers to share their data proactively, most people are willing to share if they know there is value in return. Research has found that 80% of consumers </span><a href="https://www.globenewswire.com/en/news-release/2022/04/07/2418565/0/en/Sailthru-and-Coresight-Research-Report-Finds-80-of-Consumers-are-Willing-to-Share-Data-in-Exchange-for-More-Value-Better-Experience.html"><span style="font-weight: 400;">are willing to share data</span></a><span style="font-weight: 400;"> in exchange for more value and a better experience. </span></p><p><span style="font-weight: 400;">There are numerous touchpoints in your brand’s digital ecosystem where you can collect relevant zero party data. </span></p><h4><strong><br /> Registrations </strong></h4><p><span style="font-weight: 400;">Whether signing up for an ecommerce account or subscribing to your email list, any registration moment is a great time to collect zero party data. </span></p><p><span style="font-weight: 400;">For example, if you’re a food brand, this is an excellent opportunity to ask consumers about dietary preferences in their households. </span></p><p> </p><p><span style="font-weight: 400;">Look at the brand Care/of, which has built its entire business model on offering personalized vitamins. Upon visiting their website, the first thing potential consumers are prompted to do is to take a quiz. </span></p><p><span style="font-weight: 400;">Once users click to get started, they agree to spare a few moments to answer simple yet probing questions about demographic, lifestyles, interests, and feelings associated with specific medicinal approaches.</span></p><p><span style="font-weight: 400;">Questions like:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“Are you a skeptic when it comes to vitamins?”</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“Are you curious, or are you an expert?”</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“Are you open to trying new things?</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“Are you only going to listen to a Harvard trained primary care?”</span></li></ul><p> </p><p><span style="font-weight: 400;">Based on a consumer’s answers, they are delivered further relevant questions. For example, if you select that your top health goal is “immunity support,” you’ll be asked questions about current health conditions or exposure to others through things like public transportation. </span></p><p><span style="font-weight: 400;">One significant step Care/of takes is adding a “Why We Ask” button to each question. This is important because it offers consumers transparency into why certain information is being collected. </span></p><p><span style="font-weight: 400;">Gone are the days of brands hoarding as much data as possible from consumers without an explanation as to why. Adding transparency into your data collection process helps instill confidence in a consumer that you are responsible with their data. </span></p><h4><strong>Profile and Preference Centers</strong></h4><p><span style="font-weight: 400;">Brands want to be careful about asking for too much information upfront. This could cause a consumer to turn away from the brand entirely. </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">One way to collect zero party data beyond registration is through a profile or preference center.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">This helps build a progressive profile for each consumer with an always-on, evergreen approach that stores information in small intervals over time.</span></li></ul><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Preference centers usually address notification opt-ins and email frequency, but you can add additional areas to address lifestyle, hobbies, values, and more.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">With the right tools, you can use new profile information to deliver automated engagement that helps you achieve 1:1 messaging at scale. </span></li></ul><p> </p><p><span style="font-weight: 400;">Take a look at Le Creuset’s email preference center. They don’t just ask which emails consumers would like to receive; they take the opportunity to learn color preference, cooking abilities, and what kind of cookware they currently own. The messaging is pulled together to feel warm and genuine, and to provide value to the consumer. </span></p><h4><strong>An Online Brand Community </strong></h4><p><span style="font-weight: 400;">An </span><a href="https://www.tintup.com/solutions/owned-brand-community/"><span style="font-weight: 400;">online brand community</span></a><span style="font-weight: 400;"> is a dedicated destination for consumers to connect with your brand and other like-minded people. With the right technology, online communities are perfect for collecting and acting upon zero party data. </span></p><p><span style="font-weight: 400;">Additionally, because online communities are about connection and conversation, consumers are more willing to share broader, value-based information like personal interests, hobbies, and lifestyle behaviors. This kind of information can be a goldmine if you use it right.</span></p><p> </p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Unilever’s fast-growing brand, Sir Kensington’s, is a challenger brand in the condiment space that competes against established players like Heinz.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">They started their </span><a href="https://www.tintup.com/case-studies/sir-kensingtons/"><span style="font-weight: 400;">Taste Buds online brand community</span></a><span style="font-weight: 400;"> as a place to connect with consumers more meaningfully.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">They do this by collecting zero party data, delivering personalized engagement, and mining audience insights. </span></li></ul><p><span style="font-weight: 400;">Using an online community supplies numerous opportunities to collect zero party data. This includes surveys, polls, UGC & product review campaigns, in-home events, discussion boards, and more. </span></p><p> </p><p><span style="font-weight: 400;">For example, upon signing up for the community, Sir Kensington’s delivers a “Getting to Know You Survey” and a welcome activity for new members to get acquainted. </span></p><p><span style="font-weight: 400;">Sir Kensington’s uses their owned brand community to collect information related to flavor preferences and shopping habits. However, they also ask how their community members would like to be engaged as a consumer. This creates trust and shows that they will listen to them when they share feedback.</span></p><h4><strong>Micro-Experiences Such as Interactive Content, Giveaways & Contests </strong></h4><p><span style="font-weight: 400;">Another way to collect zero party data is through interactive content. Any entertainment is a great way to collect zero party data. However, transparency is always important in these kinds of campaigns so consumers don’t feel like they’re being tricked by participating. </span></p><p> </p><p><span style="font-weight: 400;">MAC Cosmetics launched a <a href="https://www.tintup.com/blog/ways-to-use-product-sampling/" target="_blank" rel="noopener">product sampling program</a> with augmented reality, where consumers participate in a product-matching, virtual try-on experience. </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">After the automatic shade match, the customers claim their sample.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The experience combines A.R. try-on and personalized A.I. shade matching with the convenience of physical product sampling.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">This type of campaign allows the brand to collect zero party data that can be used in later remarketing campaigns while also engaging the consumer in a product trial. </span></li></ul><h4><strong>Loyalty & Rewards Program </strong></h4><p><span style="font-weight: 400;">While most loyalty programs are transactional by nature, there are opportunities to collect information beyond purchase history or demographic information, especially regarding rewards they find most appealing. </span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Loyalty programs often present a straightforward ask/receive pattern. While this makes building emotional connections tough, it can make data collection easier.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You can offer points, discounts, free shipping, free trial, brand swag, and VIP access in exchange for providing zero party data. </span></li></ul><p><span style="font-weight: 400;">Sneaker brand, Skecher’s, created their Skechers Plus loyalty program through which members can earn points and redeem them for reward certificates and other offers. They can earn points through purchases as well as provide personal data to the brand. </span></p><p> </p><p><span style="font-weight: 400;">Information is collected digitally by answering surveys and participating in quizzes. Upon signup, a new loyalty member can answer questions about shoe size and where they will most likely wear their Skechers. </span></p><h3><strong>How TINT Helps Brands Collect Zero Party Data</strong></h3><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We empower brands to take back their consumer relationships from third party sites and build always-on owned data engines.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Our all-in-one, online brand community platform secures your consumer relationships, mobilizes your brand advocates, and captures zero party data to accelerate the speed to ROI of all your marketing efforts.</span></li></ul><h4>Interested in more?</h4><p><a href="https://www.tintup.com/demo/">Request a demo today.</a></p></div><div class="the-post-foot cf"><div class="tag-share cf"><div class="post-tags"><a href="https://www.tintup.com/blog/tag/zero-party-data/" rel="tag">zero party data</a></div><div class="post-share"></div></div></div><div class="author-box"><div class="image"><img alt='Avatar photo' src='https://www.tintup.com/blog/wp-content/uploads/cropped-1683497267698-82x82.jpg' srcset='https://www.tintup.com/blog/wp-content/uploads/cropped-1683497267698-164x164.jpg 2x' class='avatar avatar-82 photo' height='82' width='82' loading='lazy' decoding='async'/></div><div class="content"> <span class="author"> <span>Author</span> <a href="https://www.tintup.com/blog/author/jordan/" title="Posts by Jordan Ben" rel="author">Jordan Ben</a> </span><p class="text author-bio">VP, Product Strategy</p><ul class="social-icons"></ul></div></div><section class="related-posts grid-3"><h4 class="section-head"><span class="title">Related Posts</span></h4><div class="ts-row posts cf"><article class="post col-4"> <a href="https://www.tintup.com/blog/what-is-zero-party-data/" title="What is Zero Party Data – Everything Marketers Need to Know" class="image-link"> <img width="770" 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