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capitalize" href="/customers">Case Studies</a><span class="text-white text-md">/</span><a aria-label="Link to undefined" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/">U.S. Soccer Consolid...</a></div><div class="flex flex-col gap-6 pb-6 md:flex-row"><div class="flex shrink-0 grow basis-1/2 flex-col gap-8"><p class="flex gap-3 text-xs font-bold text-white"><span>3 min read</span></p><h1 class="text-display-md font-bold text-white">U.S. Soccer Consolidates Messaging, Unifies Customer Data to Increase Paid Subscriptions by 43% With Braze, Treasure Data, and Shopify</h1><div class="grid grid-cols-1 flex-col gap-[18px] rounded-xl border border-white/[0.08] px-5 py-4 sm:grid-cols-3 sm:flex-row"><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Topics</span><span class="text-sm text-white">Braze Alloys</span><span class="text-sm text-white">Cross-Channel</span></div><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Industry</span><span class="text-sm text-white">Media & Entertainment</span><span class="text-sm text-white">Retail & eCommerce</span></div><div class="flex flex-col gap-1"><span class="text-sm font-bold text-white">Product</span><span class="text-sm text-white">Canvas</span><span class="text-sm text-white">Content Cards</span><span class="text-sm text-white">Email</span></div></div></div><div class="flex max-h-[310px] shrink-0 grow basis-1/2 rounded-xl bg-gradient-case-hero"><img alt="U.S. Soccer Consolidates Messaging, Unifies Customer Data to Increase Paid Subscriptions by 43% With Braze, Treasure Data, and Shopify" loading="lazy" width="640" height="400" decoding="async" data-nimg="1" class="aspect-ratio rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F74bf15ebca10e860556905303c7dbb6b5d469b49-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F74bf15ebca10e860556905303c7dbb6b5d469b49-900x1220.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F74bf15ebca10e860556905303c7dbb6b5d469b49-900x1220.png&w=1920&q=75"/></div></div><div class="mt-2 flex flex-col gap-8 rounded-xl border border-white bg-white/[.85] p-10 backdrop-blur-[24px] md:flex-row shadow-card"><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="alert-triangle"><use href="/icons/sprites.svg#alert-triangle"></use></svg></div><span class="text-xl font-bold text-gray-900">Problem</span><p class="text-sm text-gray-600">The U.S. Soccer Federation wanted to unify their messaging and create a better ticketing and shopping experience for their fans to match the sport’s growth in the United States market.</p></div><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><span class="text-xl font-bold text-gray-900">Strategy</span><p class="text-sm text-gray-600">U.S. Soccer leveraged Braze and Alloys technology partners Treasure Data and Shopify to consolidate their messaging, better understand their customers’ data, and provide better experiences to their fans.</p></div><div class="flex flex-col gap-3 shrink-0 grow basis-0"><div class="mb-2 flex size-10 items-center justify-center overflow-hidden rounded-full bg-warning-500 text-white"><svg width="24" height="24" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><span class="text-xl font-bold text-gray-900">Results</span><p class="text-sm text-gray-600">They were able to achieve a 43% increase in paid Insider subscriptions and a 20.3% increase in email open rates while decreasing campaign execution time.</p></div></div></div></div><div class="container pb-10 md:pb-24"><div class="flex flex-col gap-8 md:flex-row"><div class="w-full shrink-0 grow-0 basis-full md:w-[72px] md:basis-[72px]"><div class="flex gap-4 text-gray-500 md:sticky md:top-24 md:flex-col"><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="twitter-new"><use href="/icons/sprites.svg#twitter-new"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="linkedin"><use href="/icons/sprites.svg#linkedin"></use></svg></div><div class="w-fit cursor-pointer text-gray-500 hover:text-primary-500"><svg width="24" height="24" role="img" aria-label="mailbox"><use href="/icons/sprites.svg#mailbox"></use></svg></div></div></div><div class="flex flex-col gap-6 rounded-xl bg-transparent md:hidden"><img alt="company" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-[50px] w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d3a730a6280667c917169c9704094df7d7ce91d-1600x900.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d3a730a6280667c917169c9704094df7d7ce91d-1600x900.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d3a730a6280667c917169c9704094df7d7ce91d-1600x900.png&w=384&q=75"/><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">INDUSTRY</h6><button class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">Media & Entertainment</button><button class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">Retail & eCommerce</button></div><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">PRODUCTS USED</h6><div class="flex flex-col items-start gap-2 text-sm font-bold"><button class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">Canvas</button><button class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">Content Cards</button><button class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700">Email</button></div></div></div><div class="flex shrink-0 grow basis-0 flex-col gap-12"><div class="p-8 rounded-xl border-gradient"><div class="flex flex-col gap-6"><h6 class="text-sm font-semibold uppercase text-gray-600">BY THE METRICS</h6><div class="flex flex-col gap-4 lg:flex-row"><div class="flex shrink-0 grow basis-0 flex-col gap-1"><h3 class="text-gradient-purple text-display-lg font-bold">43%</h3><p class="break-words text-md text-gray-600">Increase in paid subscriptions</p></div><div class="flex shrink-0 grow basis-0 flex-col gap-1"><h3 class="text-gradient-purple text-display-lg font-bold">20.3%</h3><p class="break-words text-md text-gray-600">Increase in email open rates</p></div><div class="flex shrink-0 grow basis-0 flex-col gap-1"><h3 class="text-gradient-purple text-display-lg font-bold">25%</h3><p class="break-words text-md text-gray-600">Decrease in campaign execution time</p></div></div></div></div><div class="flex flex-col gap-6"><p>While soccer has globally been the most watched sport, awareness had lagged behind in the United States before becoming a regular part in the American sports consciousness the last 15 years, most notably via the U.S. Men’s and Women’s National Teams (USMNT and USWNT). The U.S. Soccer Federation, the national governing body for all-things soccer in the United States, aims to accelerate the sport’s growth. By understanding fan engagement and who their fans are, U.S. Soccer hopes to create more compelling messaging, experiences, and storytelling and continue introducing new audiences to the sport.</p><p></p><p>So when it came time to unify their siloed engagement tools, add new channels, better leverage their customer data, and increase revenue, U.S. Soccer looked for a platform that could match the sport’s recent growth and integrate with their core eCommerce and Martech platforms. That’s when they turned to Braze.</p><h2 class="my-4 text-gray-900 lg:text-display-lg" id="how-to-understand-every-shopper"><strong>How to Understand Every Shopper</strong></h2><p>Prior to Braze, U.S. Soccer worked with different point solutions for <a rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="/resources/reports-and-guides/email">email</a>, <a rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="/resources/articles/whats-a-push-notification">push</a> and <a rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="/resources/articles/5-tactics-to-make-in-app-messaging-work-for-you">in-app messaging</a>, but wanted a technology that would consolidate all their communications into a single platform as well as unlock valuable insights into their customers’ behaviors across each of those touchpoints. In addition, U.S. Soccer was looking to create more effective email messages with less effort, add new channels to their messaging mix, streamline their ticketing and merchandising efforts to increase market share and revenue, and boost premium memberships on their Insiders loyalty program to drive fans to exclusive offers, experiences, content, ticket deals, and more.</p><p>After adopting Braze, U.S. Soccer started by creating an onboarding <a rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="/resources/videos/braze-canvas">Canvas</a> customer journey within the platform, using the Braze customer journey builder, for their Insiders subscription program to encourage new sign-ups and upgrades to pre-existing memberships.</p><p>Then, using <a rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="/resources/articles/using-liquid-personalization-to-create-more-effective-messaging-campaigns">Liquid personalization</a>—which automatically substitutes relevant data and values related to a given user into messages—they began sending out personalized ticketing presale emails on certain days and times according to each user’s customer attributes and the time periods when they were most likely to make purchases, which previously would have required manually starting and stopping campaigns.</p><img alt="rich image block" loading="lazy" width="800" height="600" decoding="async" data-nimg="1" class="size-auto max-w-full self-start overflow-hidden rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff520a326f39f9125bc525e079c6acaf8516a3d9d-2400x1200.png&w=828&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff520a326f39f9125bc525e079c6acaf8516a3d9d-2400x1200.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff520a326f39f9125bc525e079c6acaf8516a3d9d-2400x1200.png&w=1920&q=75"/><p>Addressing merchandising goals proved to be a light lift for U.S. Soccer thanks to Braze Alloys technology partners <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="https://www.braze.com/docs/partners/data_and_infrastructure_agility/customer_data_platform/treasure_data/">Treasure Data</a> and <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="https://www.braze.com/docs/partners/message_orchestration/channel_extensions/ecommerce/shopify/shopify/">Shopify.</a> Treasure Data, a powerful customer data platform (CDP), connects seamlessly with Braze. With the integration, U.S. Soccer can send customized emails to customer segments based on previous purchases, conversions, and behaviors. And with Shopify, they can use data from their shoppers to easily create personalized campaigns that secure more market share for their own store, improve loyalty, and drive more sales.</p><p>Finally, U.S. Soccer added a new channel to their messaging mix with Braze <a rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="/resources/videos/getting-to-know-braze-content-cards">Content Cards</a>, where marketers can send highly targeted, dynamic streams of rich content to customers right within the apps they love.</p><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><p class="font-aribauGrotesk text-lg text-gray-900"><p>The marketing technologies we implement AND keep are generally the ones that provide three things: Business intelligence, automation, and personalization. Braze makes us better in all three areas and provides a pretty clear business case when we decide how to allocate our resources.</p></p></div><h2 class="my-4 text-gray-900 lg:text-display-lg" id="us-soccer-results-a-winning-strategy"><strong>U.S. Soccer Results: A Winning Strategy</strong></h2><p>Since adopting Braze and linking the platform with Treasure Data and Shopify, U.S. Soccer has gained the ability to communicate with their customers on a one-on-one basis, which ultimately helps them sell tickets, jerseys, and tell relevant stories to USMNT and USWNT fans based on their interest level.</p><h2 class="my-4 text-gray-900 lg:text-display-lg" id="key-takeaway"><strong>Key Takeaway</strong></h2><p>By personalizing the customer journey to each consumer, U.S. Soccer builds long-term relationships that drive revenue. To learn more about how to use zero- and first-party data to engage shoppers, download the <a rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" href="/resources/reports-and-guides/2022-retail-customer-engagement-review">2022 Retail Customer Engagement Review</a>.</p></div><hr class="border-gray-100 bg-gray-100"/><div class="flex flex-col gap-5"><h6 class="text-sm font-semibold uppercase text-gray-600">FEATURED TOPICS</h6><div class="flex flex-wrap gap-3 text-sm font-bold"><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/search?resource=Case Study&topic=Braze%20Alloys">Braze Alloys</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/search?resource=Case Study&topic=Cross-Channel">Cross-Channel</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/search?resource=Case Study&industry=Media%20%26%20Entertainment">Media & Entertainment</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/search?resource=Case Study&industry=Retail%20%26%20eCommerce">Retail & eCommerce</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/search?resource=Case Study&productFeature=Canvas">Canvas</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/search?resource=Case Study&productFeature=Content%20Cards">Content Cards</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/search?resource=Case Study&productFeature=Email">Email</a></div></div></div><div class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">ALLOYS PARTNERSHIPS</h6><a href="/partners/technology-partners/shopify"><img alt="company" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-[30px] w-auto object-contain object-left" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1974832e0c6e59accf2f6051b8c3dcaf5dce0455-3000x2000.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1974832e0c6e59accf2f6051b8c3dcaf5dce0455-3000x2000.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1974832e0c6e59accf2f6051b8c3dcaf5dce0455-3000x2000.png&w=384&q=75"/></a><a href="/partners/technology-partners/treasure-data"><img alt="company" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-[30px] w-auto object-contain object-left" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3c3cdd162a02239814d0c9f5dd913260769027a5-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3c3cdd162a02239814d0c9f5dd913260769027a5-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3c3cdd162a02239814d0c9f5dd913260769027a5-580x200.png&w=384&q=75"/></a></div><div class="hidden flex-col gap-6 rounded-xl bg-transparent sm:bg-gray-50 sm:p-6 md:flex"><img alt="company" loading="lazy" width="130" height="40" decoding="async" data-nimg="1" class="h-10 w-fit" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d3a730a6280667c917169c9704094df7d7ce91d-1600x900.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d3a730a6280667c917169c9704094df7d7ce91d-1600x900.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d3a730a6280667c917169c9704094df7d7ce91d-1600x900.png&w=384&q=75"/><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-bold uppercase">INDUSTRY</h6><span class="block text-left text-sm font-normal text-gray-700">Media & Entertainment</span><span class="block text-left text-sm font-normal text-gray-700">Retail & eCommerce</span></div><div class="flex flex-col gap-2 text-gray-600"><h6 class="text-sm font-semibold uppercase">PRODUCTS USED</h6><div class="flex flex-col items-start gap-2 text-sm font-bold"><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/product/journey-orchestration">Canvas</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/product/content-cards">Content Cards</a><a class="block rounded-2xl border border-gray-300 px-3 py-1 text-gray-700 hover:text-primary-700" href="/product/email">Email</a></div></div></div></div></div></div></div><div class="container py-10 md:py-24"><div class="mb-8 flex flex-col gap-8 md:flex-row md:justify-between"><h3 class="text-display-md font-bold text-gray-900">Check out more Case Studies</h3><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-10 bg-gray-300 py-0 text-md" href="/customers">View Case Studies</a></div><div class="-mx-4 flex flex-col gap-y-8 sm:flex-row sm:flex-wrap sm:pt-20"><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3 sm:[&:nth-child(2n)]:-translate-y-10 md:[&:nth-child(2n)]:translate-y-0 md:[&:nth-child(3n)]:hidden lg:[&:nth-child(3n)]:block lg:[&:nth-child(3n)]:-translate-y-20 lg:[&:nth-child(3n+2)]:-translate-y-10" href="/customers/canadian-tire-corporation-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Canadian Tire Corporation Boosts Customer Engagement and Triangle Loyalty with Braze" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4a1fb8ebb17b3e15007b77938192eacc63c99aed-2560x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4a1fb8ebb17b3e15007b77938192eacc63c99aed-2560x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4a1fb8ebb17b3e15007b77938192eacc63c99aed-2560x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">case study</span><span class="text-sm font-bold text-gray-500">4 min read</span></div><h4 class="text-display-xs font-bold">Canadian Tire Corporation Boosts Customer Engagement and Triangle Loyalty with Braze</h4></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3 sm:[&:nth-child(2n)]:-translate-y-10 md:[&:nth-child(2n)]:translate-y-0 md:[&:nth-child(3n)]:hidden lg:[&:nth-child(3n)]:block lg:[&:nth-child(3n)]:-translate-y-20 lg:[&:nth-child(3n+2)]:-translate-y-10" href="/customers/draftkings-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="DraftKings Creates Memorable Customer Experiences with Braze Email Creative Services" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1bc6b1798a179674055e81cfb8bd7718e889bfe7-2560x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1bc6b1798a179674055e81cfb8bd7718e889bfe7-2560x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1bc6b1798a179674055e81cfb8bd7718e889bfe7-2560x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">case study</span><span class="text-sm font-bold text-gray-500">5 min read</span></div><h4 class="text-display-xs font-bold">DraftKings Creates Memorable Customer Experiences with Braze Email Creative Services</h4></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3 sm:[&:nth-child(2n)]:-translate-y-10 md:[&:nth-child(2n)]:translate-y-0 md:[&:nth-child(3n)]:hidden lg:[&:nth-child(3n)]:block lg:[&:nth-child(3n)]:-translate-y-20 lg:[&:nth-child(3n+2)]:-translate-y-10" href="/customers/sharethemeal-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="ShareTheMeal Improves Fundraising Efforts by Connecting Donors to Causes Through Targeted In-App Videos " loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffe95f9be9b25123c54358306088cc2d73cbac958-1200x800.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffe95f9be9b25123c54358306088cc2d73cbac958-1200x800.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffe95f9be9b25123c54358306088cc2d73cbac958-1200x800.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">case study</span><span class="text-sm font-bold text-gray-500">7 min read</span></div><h4 class="text-display-xs font-bold">ShareTheMeal Improves Fundraising Efforts by Connecting Donors to Causes Through Targeted In-App Videos </h4></div></div></a></div></div><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="heading-join-the-movement-to-journey-orchestration" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold">Join the movement to journey orchestration.</h2><div class="whitespace-break-spaces text-xl text-white">The move to highly-intelligent, always-on journey orchestration is happening. And much of it is happening on our platform. Join brands of all sizes who are taking the craft of customer engagement to the next level.</div></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row false items-center"><a href="/contact"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]">Get Started</button></a><a href="/product"><button class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] 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Built with speed and flexibility, the Braze Data Platform helps you unify, activate, and distribute your proprietary data with a comprehensive, composable set of data capabilities and partner integrations that help you deliver meaningful experiences at scale.\"}],\"_type\":\"block\"},{\"style\":\"h2\",\"_key\":\"f14076885a84\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Case 1: Weekly One-to-One Offer Awareness Campaign\",\"_key\":\"2135a4ccb6e10\"}],\"_type\":\"block\"},{\"markDefs\":[{\"_key\":\"397421cf5fb2\",\"_type\":\"link\",\"href\":\"http://actioniq.com/\"}],\"children\":[{\"text\":\"To increase weekly engagement, Canadian Tire Corporation used the Braze integration with Google Cloud Storage to import customer offer data. They defined custom attributes and utilized \",\"_key\":\"ebb7938676560\",\"_type\":\"span\",\"marks\":[]},{\"_type\":\"span\",\"marks\":[\"397421cf5fb2\"],\"text\":\"ActionIQ\",\"_key\":\"ebb7938676561\"},{\"_key\":\"ebb7938676562\",\"_type\":\"span\",\"marks\":[],\"text\":\" for precise audience segmentation, which they used to personalize push notifications to inform customers about their personalized weekly offers. Messaging the specific offer values has led to increased activation rates. 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These marquee event campaigns drove strong engagement and high offer redemption rates, significantly enhancing customer participation during key promotional periods.\",\"_key\":\"bca03fa7bce60\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"1d6c706a2347\",\"markDefs\":[]},{\"_key\":\"93c5521557b6\",\"markDefs\":[],\"children\":[{\"_key\":\"2e766b7766d40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Campaign Highlights:\"}],\"_type\":\"block\",\"style\":\"h3\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"ca5ccabfeabf\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_key\":\"28b799bf42000\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cross-channel messaging:\"},{\"marks\":[],\"text\":\" Used push notifications, in-app messaging, and Content Cards for event promotion.\",\"_key\":\"28b799bf42001\",\"_type\":\"span\"}],\"level\":1},{\"children\":[{\"_key\":\"ab137ddcf0650\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Custom Attributes:\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Defined event-specific attributes for segmentation.\",\"_key\":\"ab137ddcf0651\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"c4aa491f705c\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"_key\":\"179a3c6780cd\",\"_ref\":\"118b1802-9947-43c2-860b-ac4e94911ab3\",\"_type\":\"testimonialReference\"},{\"style\":\"h3\",\"_key\":\"6f886f39f607\",\"markDefs\":[],\"children\":[{\"text\":\"Results: Enhanced Customer Loyalty and Increased Engagement Through Targeted Campaigns\",\"_key\":\"f40647fca3ac0\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"6974c33fa86d\",\"markDefs\":[],\"children\":[{\"text\":\"Canadian Tire Corporation’s campaigns, powered by Braze, led to significant improvements in customer retention and engagement. The Weekly One-to-One Offer Awareness Campaign saw a marked increase in weekly engagement, creating a habitual pattern where customers checked in every Friday for new offers. The Marquee Event Campaigns achieved high engagement rates during special promotions like \\\"Swap Mania\\\" and the \\\"Triangle Holiday Offer,\\\" leading to increased offer activation and redemption, higher sales, and boosted customer satisfaction.\",\"_key\":\"b67fcca3395a0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8bafd02df134\",\"markDefs\":[],\"children\":[{\"text\":\"Overall, these campaigns significantly improved customer satisfaction and increased customer lifetime value (CLV). By leveraging the Braze platform, Canadian Tire Corporation effectively addressed its engagement challenges, resulting in long-term growth and stronger customer relationships. Metrics showed 20-30% open rates for targeted campaigns and 9-13% conversion rates for specific offers, highlighting the value of tailored communication in enhancing customer loyalty and engagement.\",\"_key\":\"02ca864e02750\",\"_type\":\"span\",\"marks\":[]}]},{\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Key Takeaways\",\"_key\":\"4112620012260\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"cfe353bf8f42\"},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f0205065fa2b\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automation Increases Efficiency:\",\"_key\":\"be7c0e81659a0\"},{\"marks\":[],\"text\":\" Automating the engagement process allowed Canadian Tire Corporation to streamline their operations, freeing up resources to focus on strategic initiatives and new capabilities.\",\"_key\":\"be7c0e81659a1\",\"_type\":\"span\"}]},{\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"36f2c07b5be1\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"text\":\"Event-Specific Campaigns Drive Engagement:\",\"_key\":\"ff7de1b1e71f0\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_type\":\"span\",\"marks\":[],\"text\":\" Targeted campaigns for special events like \\\"Swap Mania\\\" and the \\\"Triangle Holiday Offer\\\" resulted in high engagement rates, demonstrating the impact of event-specific marketing strategies.\",\"_key\":\"ff7de1b1e71f1\"}]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"27d9524bbc95\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Consistent Weekly Offers Build Customer Habits:\",\"_key\":\"6e1759a06bc70\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" The Weekly One-to-One Offer Awareness Campaign successfully created a habitual check-in pattern among customers, driving consistent engagement and loyalty.\",\"_key\":\"6e1759a06bc71\"}],\"level\":1},{\"children\":[{\"text\":\"Integration Enhances Personalization:\",\"_key\":\"95290e9219f90\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_key\":\"95290e9219f91\",\"_type\":\"span\",\"marks\":[],\"text\":\" Using the Braze Data Platform for data integration and segmentation enabled Canadian Tire Corporation to deliver personalized messages, leading to higher open and conversion rates.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"5ff641dc177e\",\"listItem\":\"number\",\"markDefs\":[]}],\"strategy\":\"Canadian Tire leveraged Braze to implement a series of highly personalized campaigns aimed at key events and recurring offers. 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Driven by a mission to connect fans with the thrill of the game, DraftKings is transforming sports fandom into an interactive, engaging experience for millions across the US and beyond—one where every interaction deepens the fan's connection to the game.\",\"_key\":\"f9164eae6c880\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"3f672904457b\",\"markDefs\":[]},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"82ae0c64d058\",\"markDefs\":[{\"href\":\"https://www.braze.com/resources/articles/email-creative-services-drag-and-drop-templates\",\"_key\":\"289c57685398\",\"_type\":\"link\"}],\"children\":[{\"text\":\"The DraftKings team recognized that their email communications were not achieving this level of engagement and connection, particularly when it came to providing dark mode and mobile experiences. This prompted them to seek a solution that would not only address these specific technical issues but also enhance the overall user experience and engagement metrics. 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The project began with an in-depth analysis of DraftKings' existing email templates, identifying opportunities for optimization and enhancement.\",\"_key\":\"e0abba477ee80\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"4aebf4776e6b\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_key\":\"d5cbf24816ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The collaboration focused on:\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"769605928a88\"},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-dark-mode\",\"_key\":\"007c5775e300\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Ensuring optimal email display in \",\"_key\":\"0cf75467eef70\"},{\"_type\":\"span\",\"marks\":[\"007c5775e300\"],\"text\":\"dark mode\",\"_key\":\"0cf75467eef71\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" and on mobile devices.\",\"_key\":\"0cf75467eef72\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9ec624e414a9\",\"listItem\":\"bullet\"},{\"style\":\"normal\",\"_key\":\"6829d5d4f96d\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Streamlining the email creation process, reducing reliance on external HTML contractors.\",\"_key\":\"0bc8e3bfb2490\"}],\"level\":1,\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"text\":\"Leveraging Braze's cutting-edge technologies and in-house expertise to implement the new templates.\",\"_key\":\"51a156f181ef0\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"31f64c659029\",\"listItem\":\"bullet\"},{\"_key\":\"6a3cecc7820b\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/how-draftkings-customizes-their-messaging-with-liquid-personalization-from-braze\",\"_key\":\"75656fe5f6ab\"}],\"children\":[{\"marks\":[],\"text\":\"This hands-on approach allowed DraftKings to work closely with Braze throughout the process from initial consultation to final implementation. The result was a set of revamped email templates that not only met DraftKings' high standards but also embodied the brand's \",\"_key\":\"8659ced6b7a30\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[\"75656fe5f6ab\"],\"text\":\"commitment to quality and user experience\",\"_key\":\"8659ced6b7a31\"},{\"_type\":\"span\",\"marks\":[],\"text\":\".\",\"_key\":\"8659ced6b7a32\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"To elevate their email marketing game and enhance player engagement, DraftKings set ambitious goals leveraging the expertise and capabilities of Braze Email Creative Services. The DraftKings team identified core goals marking a successful email transformation such as:\",\"_key\":\"178058ab04f60\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"0d126ed33fa6\",\"markDefs\":[]},{\"style\":\"normal\",\"_key\":\"6746a6af2c33\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Enhancing email readability and aesthetics on all devices\",\"_key\":\"c973dd9a34200\"}],\"level\":1,\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"fc2236cd1110\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Streamlining the email creation process\",\"_key\":\"826f51e3997c0\"}],\"level\":1,\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"f25f7d180a10\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Boosting email engagement metrics\",\"_key\":\"55d01724f63f0\"}],\"level\":1},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"68db126b470c\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"Key components of their strategy included: \",\"_key\":\"b70a1ffbd4070\"}]},{\"children\":[{\"_key\":\"16627a7623880\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Optimization for dark mode and mobile: \"},{\"text\":\"Using Braze Email Creative Services to redesign email templates that automatically adjust for dark mode and scale perfectly on mobile devices, ensuring a consistent and engaging user experience.\",\"_key\":\"16627a7623881\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"59c5f1f5a3fb\",\"listItem\":\"bullet\",\"markDefs\":[]},{\"_key\":\"c21f1661dc9d\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Template customization and efficiency: \",\"_key\":\"76f1bbbcbc600\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"Leveraging the Braze team’s expertise to create customizable templates that can be easily modified for various campaigns, reducing the need for external HTML coding assistance and accelerating the email production cycle.\",\"_key\":\"76f1bbbcbc601\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"1823184f35d3\",\"markDefs\":[],\"children\":[{\"text\":\"Step-by-Step: How DraftKings transformed their email template strategy to improve the customer experience while saving build time\",\"_key\":\"6ce7568322b60\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"h3\"},{\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"At the heart of this story is the collaboration between Braze and DraftKings. Focusing on key areas like dark mode compatibility, mobile optimization, and personalization, they tackled each aspect with precision. Let’s take a closer look at how these teams worked together to bring DraftKings’ email template strategy to new heights:\",\"_key\":\"d904bb4f20cd0\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"555bc7c1f600\",\"markDefs\":[]},{\"_key\":\"a15c4208af1e\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Dark mode compatibility\",\"_key\":\"bafb27b948720\"}],\"_type\":\"block\",\"style\":\"h2\"},{\"_key\":\"2364f5f18e0a\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-email-inspiration-guide\",\"_key\":\"d78995bb4bdc\"}],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"For many users, dark mode isn’t just a preference; it’s a necessity. DraftKings and Braze delved into the \",\"_key\":\"67ef0e6c5b1e0\"},{\"_type\":\"span\",\"marks\":[\"d78995bb4bdc\"],\"text\":\"intricacies of email design\",\"_key\":\"67ef0e6c5b1e1\"},{\"_key\":\"67ef0e6c5b1e2\",\"_type\":\"span\",\"marks\":[],\"text\":\", ensuring that every email looked stunning, irrespective of the user's theme settings. This meticulous attention to detail was a testament to their dedication to user-centric design.\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"288bc9616602\",\"asset\":{\"_ref\":\"image-208211e42560f650a4ede4a2cf3847005a147e83-2400x1210-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":\"an old version and a new version of an nfl same game parlay offer\"},{\"style\":\"h2\",\"_key\":\"aa4f07e51174\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mobile optimization\",\"_key\":\"670c5bb84210\"}],\"_type\":\"block\"},{\"_key\":\"6fbec6265c15\",\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/optimize-your-desktop-and-mobile-web-engagement-with-the-braze-web-sdk\",\"_key\":\"3fb67fc48226\"}],\"children\":[{\"text\":\"In a world constantly on the move, DraftKings knew that their emails needed to be as \",\"_key\":\"20dbbab801500\",\"_type\":\"span\",\"marks\":[]},{\"_key\":\"20dbbab801501\",\"_type\":\"span\",\"marks\":[\"3fb67fc48226\"],\"text\":\"mobile-friendly as their app\"},{\"_type\":\"span\",\"marks\":[],\"text\":\". Braze Email Creative Services’ expertise came into play, crafting emails that were not just responsive but also intuitively designed for mobile interfaces, ensuring that every call to action was just a tap away.\",\"_key\":\"20dbbab801502\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"children\":[{\"_key\":\"457531ece11a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Driving efficiency in the creation process\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"b1e4987618ac\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_key\":\"061cd2b80da80\",\"_type\":\"span\",\"marks\":[],\"text\":\"DraftKings leveraged Braze managed services to create new email templates that were visually appealing, expertly tested, and easy-to-use thanks to a drag-and-drop interface. This strategic move towards efficiency allowed the DraftKings marketing team to reduce their reliance on external HTML contractors, significantly speeding up the process from concept to execution.\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"22c1a27235a0\"},{\"_ref\":\"e37b4a8b-9aa6-4947-bbf5-4fbec2dbca82\",\"_type\":\"testimonialReference\",\"_key\":\"15c06915da09\"},{\"style\":\"h2\",\"_key\":\"cf48eda7deef\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Scoring big: DraftKings' email revamp delivers winning results with Braze\",\"_key\":\"26c5e1e1ec630\"}],\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"text\":\"The collaboration between DraftKings and Braze was transformative, leading to a significant improvement in the user experience. Not only did the new email template strategy enhance the aesthetic and functional quality of DraftKings' communications, but it also streamlined the entire email marketing process, making it more efficient and responsive to user needs. These successes are reinforced by results like:\",\"_key\":\"5959c6b4c67a0\",\"_type\":\"span\",\"marks\":[]}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"dc38223d46fa\"},{\"style\":\"normal\",\"_key\":\"46fa142290fe\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Increased Open Rates and User Engagement:\",\"_key\":\"3924379e420b0\",\"_type\":\"span\"},{\"_key\":\"3924379e420b1\",\"_type\":\"span\",\"marks\":[],\"text\":\" DraftKings observed a marked improvement in email open rates and click-through rates, signaling higher user interest and engagement.\"}],\"level\":1,\"_type\":\"block\"},{\"style\":\"normal\",\"_key\":\"ad140e0e7378\",\"listItem\":\"bullet\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Operational Efficiency:\",\"_key\":\"a7dc27a0dab90\"},{\"text\":\" The streamlined email creation and deployment process resulted in substantial time savings for the DraftKings marketing team, allowing them to focus on strategic initiatives and content innovation.\",\"_key\":\"a7dc27a0dab91\",\"_type\":\"span\",\"marks\":[]}],\"level\":1,\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\",\"_key\":\"b609ff66d5410\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"eb50ae570aa2\"},{\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Embrace collaboration for expertise: \",\"_key\":\"2ebd6461d74d0\"},{\"_type\":\"span\",\"marks\":[],\"text\":\"The partnership between DraftKings and Braze underscores the value of working closely with experts who understand the nuances of email marketing. For brands, leveraging specialized services like Braze Email Creative Services can provide the necessary guidance and expertise to navigate complex challenges.\",\"_key\":\"2ebd6461d74d1\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"b8754413146a\",\"listItem\":\"number\",\"markDefs\":[]},{\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"text\":\"Prioritize user experience in email design: \",\"_key\":\"02ea9fd81fef0\",\"_type\":\"span\",\"marks\":[\"strong\"]},{\"_key\":\"02ea9fd81fef1\",\"_type\":\"span\",\"marks\":[],\"text\":\"DraftKings’ focus on dark mode compatibility and mobile optimization highlights the importance of putting user experience at the forefront of email design. Brands should consider how their emails are consumed across different devices and settings to ensure every communication is accessible, visually appealing, and user-friendly.\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"df63fb44f133\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9c0c44abb396\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"marks\":[\"strong\"],\"text\":\"Simplifying processes drives results:\",\"_key\":\"e43de890abf50\",\"_type\":\"span\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" DraftKings' use of Braze Email Creative Services to streamline their email process highlights the power of efficiency. This move allowed for quicker campaign launches and more focus on creative content, showing brands the importance of a nimble, efficient approach in keeping pace with market demands and enhancing marketing strategies.\",\"_key\":\"e43de890abf51\"}],\"level\":1}],\"seo\":{\"noFollow\":false,\"pageTitle\":\"DraftKings Creates Memorable Customer Experiences with Braze Email Creative Services\",\"pageDescription\":\"DraftKings, a leader in online sports betting, casino and fantasy sports, leveraged Braze Email Creative Services to master email optimization for dark mode and mobile devices, significantly enhancing user experience and streamlining content creation.\",\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2fc8861369afa002951e22b813bc498042dab0c2-2400x1256-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"_type\":\"slug\",\"current\":\"draftkings-case-study\"}},\"_type\":\"caseStudy\",\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/1bc6b1798a179674055e81cfb8bd7718e889bfe7-2560x1600.png\",\"strategy\":\"Collaborating with Braze Email Creative Services, DraftKings set out to revamp its email templates, focusing on visual and functional improvements for better display across devices and in dark mode. They were able to improve user experiences across different devices and formats, all while reducing the complexity involved with building emails.\",\"problem\":\"DraftKings faced challenges in email template optimization for dark mode and mobile devices. Creating those kinds of emails was time- and resource-consuming, which was impacting the overall user experience and engagement metrics. \",\"results\":\"The revamped email templates have been met with positive feedback, with DraftKings anticipating notable improvements in user engagement metrics. This initiative has streamlined the email creation process, enhancing both the player experience and operational efficiency.\",\"company\":{\"url\":\"https://www.draftkings.com/\",\"logotype\":{\"default\":{\"asset\":{\"_ref\":\"image-a5023cfecbb0ef10832e7d64b6d747b80dc5bf1c-1600x900-png\",\"_type\":\"reference\"},\"_type\":\"image\"},\"_type\":\"logo\"},\"_id\":\"imported-craft-54731\",\"name\":\"DraftKings\"},\"metrics\":[{\"value\":\"4 to 5 hours\",\"_type\":\"metric\",\"description\":\"Saved per week per campaign creator\",\"_key\":\"03a8d0500861\"}],\"categories\":{\"regions\":[{\"_id\":\"imported-craft-75361\",\"name\":[{\"_key\":\"en-us\",\"value\":\"Americas\",\"_type\":\"internationalizedArrayStringValue\"},{\"_key\":\"ja\",\"value\":\"アメリカ\",\"_type\":\"internationalizedArrayStringValue\"},{\"value\":\"아메리카\",\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ko\"}],\"slug\":{\"current\":\"americas\"}}],\"industries\":[{\"_id\":\"imported-craft-454\",\"name\":[{\"_key\":\"en-us\",\"value\":\"Media \u0026 Entertainment\",\"_type\":\"internationalizedArrayStringValue\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ja\",\"value\":\"メディア \u0026 エンターテイメント\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ko\",\"value\":\"미디어 및 엔터테인먼트\"}],\"slug\":{\"current\":\"media-entertainment\"}}],\"productFeatures\":[{\"_id\":\"imported-craft-49349\",\"name\":[{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"en-us\",\"value\":\"Email\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ja\",\"value\":\"メール\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ko\",\"value\":\"이메일\"}],\"slug\":{\"current\":\"email\"}}]},\"title\":\"DraftKings Creates Memorable Customer Experiences with Braze Email Creative Services\",\"publicationDates\":{\"publishedAt\":\"2025-02-03T13:42:33.929Z\"}},{\"categories\":{\"productFeatures\":[{\"_id\":\"imported-craft-49350\",\"name\":[{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"en-us\",\"value\":\"Canvas\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ja\",\"value\":\"キャンバス\"},{\"_key\":\"ko\",\"value\":\"캔버스\",\"_type\":\"internationalizedArrayStringValue\"}],\"slug\":{\"current\":\"canvas\"}},{\"_id\":\"imported-craft-49756\",\"name\":[{\"_key\":\"en-us\",\"value\":\"In-App Messages\",\"_type\":\"internationalizedArrayStringValue\"},{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ja\",\"value\":\"アプリ内メッセージ\"},{\"value\":\"인앱 메시지\",\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"ko\"}],\"slug\":{\"current\":\"in-app-messages\"}}],\"regions\":[{\"name\":[{\"_type\":\"internationalizedArrayStringValue\",\"_key\":\"en-us\",\"value\":\"EMEA\"},{\"_key\":\"ja\",\"value\":\"EMEA\",\"_type\":\"internationalizedArrayStringValue\"}],\"slug\":{\"current\":\"emea\"},\"_id\":\"imported-craft-75362\"}]},\"company\":{\"_id\":\"46ef711c-4d74-4271-aa57-2b30c6abee0f\",\"name\":\"ShareTheMeal\",\"logotype\":{\"default\":{\"asset\":{\"_ref\":\"image-6888f0333f741afe5481b075903860bdfa7f7347-1600x900-png\",\"_type\":\"reference\"},\"_type\":\"image\"}}},\"metrics\":[{\"_type\":\"metric\",\"description\":\"Lift in 1 month retention\",\"_key\":\"2a68e37ece41\",\"value\":\"114% \"},{\"value\":\"53%\",\"_type\":\"metric\",\"description\":\"Lift in sessions\",\"_key\":\"8cb0c3bbf5b4\"}],\"strategy\":\"ShareTheMeal leveraged a cross-channel strategy to add video content that connected donors with the communities their donations serve. Creating what ShareTheMeal calls an “Impact Loop,” donors receive personalized updates from the field, including images and videos from WFP staff. This is how the narrative around a \\\"Field Hero\\\" began.\",\"seo\":{\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6cbfe58b69358151480904074ddaf760956a2177-1200x628-png\",\"_type\":\"reference\"}},\"noIndex\":false,\"slug\":{\"_type\":\"slug\",\"current\":\"sharethemeal-case-study\"},\"noFollow\":false,\"pageTitle\":\"ShareTheMeal Improves Fundraising Efforts by Connecting Donors to Causes Through Targeted In-App Videos \",\"pageDescription\":\"ShareTheMeal has a massive mission—fundraising to end global hunger. In order to significantly reduce food scarcity, they need regular support from donors. The brand worked with Braze to enhance their in-app messaging through videos—bringing the donor closer to the cause with updates from the field from WFP staff. \"},\"results\":\"This strategy keeps donors engaged with causes and has driven a significant uplift in key metrics such as sessions and consecutive donations compared to the global control group.\",\"partners\":[{\"_ref\":\"imported-craft-18010\",\"_type\":\"reference\",\"_key\":\"a689beddb82e\"},{\"_ref\":\"imported-craft-422124\",\"_type\":\"reference\",\"_key\":\"122f1efe462c\"}],\"_id\":\"e2993369-94fa-4c01-a0a6-e061c8296f6b\",\"title\":\"ShareTheMeal Improves Fundraising Efforts by Connecting Donors to Causes Through Targeted In-App Videos \",\"problem\":\"ShareTheMeal needed a way to build trust with donors and encourage regular donations. They found people often donated seasonally without a clear understanding of how their donations were being used, which didn't necessarily encourage them to donate again. To make progress in the fight against hunger, ShareTheMeal needed to find an engaging way to encourage recurring donations.\",\"_type\":\"caseStudy\",\"body\":[{\"children\":[{\"text\":\"ShareTheMeal is a fundraising app that generates donations for people in need as part of the United Nations World Food Programme (WFP), the world’s largest humanitarian organization. In their mission to end hunger, ShareTheMeal connects donors to 10 to 15 rotating fundraising causes, allowing them to “share meals” with their donation. Donors can choose which country they want to support or which cause - from emergency support to resilience projects. Each featured fundraising campaign is translated into 14 languages across the app and website to reach as many donors as possible. Causes support people in countries including: Ukraine, Yemen, Afghanistan, Palestine, Haiti, Sudan, Colombia, Bangladesh, Egypt, Rwanda, Peru, Zambia, the Philippines and Lebanon. 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The team held a series of ideation workshops and developed a hypothesis — people are more likely to return to the app and donate again if they felt invested in their cause. What’s more, if they associated fundraising with their personal identity, that would stand in as the “reward” for donating. Thus the “Field Hero” concept was born, tapping into the deep emotional connection that comes from feeling like a part of a larger mission. \",\"_key\":\"94ef1c5122900\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"style\":\"normal\",\"_key\":\"66174c26a597\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"ShareTheMeal’s “Field Hero” campaign positioned donors alongside WFP staff in the field, sharing real stories and messages so that donors could see their contributions in action. This allowed donors to see themselves as part of the mission in a more hands-on sense, not merely as financial backers. The campaign created a sense of community and shared purpose among supporters, enhancing their overall commitment to the cause.\",\"_key\":\"4457d4db852a0\"}],\"_type\":\"block\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"817893a0a094\",\"markDefs\":[{\"href\":\"https://www.braze.com/resources/reports-and-guides/in-app-messaging\",\"_key\":\"100bd1eac87a\",\"_type\":\"link\"}],\"children\":[{\"_key\":\"c6e77159b5d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"The work kicked off with a simple smoke test to determine whether video was viable at scale. They found that they had a wide range of videos already available from social media content, and with the Braze platform’s capabilities, launching this feature required few resources and low engineering costs. 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The campaign only took a month to deploy, from the first ideation session to full execution. Here’s a behind-the-scenes look at how ShareTheMeal built out the campaign.\",\"_key\":\"1f495568f9c70\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"markDefs\":[{\"_type\":\"link\",\"href\":\"https://learning.braze.com/personalized-outreach-with-in-app-message-surveys\",\"_key\":\"252f12725426\"}],\"children\":[{\"marks\":[],\"text\":\"First, the team collected user insights from \",\"_key\":\"43187656cd150\",\"_type\":\"span\"},{\"text\":\"in-app surveys\",\"_key\":\"43187656cd151\",\"_type\":\"span\",\"marks\":[\"252f12725426\"]},{\"marks\":[],\"text\":\", user interviews, customer support inquiries, and email questionnaires to gain a better understanding of audience needs and interests. These were made available to all stakeholders present for the next phase, ideation. \",\"_key\":\"43187656cd152\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"52906f447d69\",\"listItem\":\"number\"},{\"_key\":\"9806e8f9c437\",\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"text\":\"From there, cross-functional stakeholders—design, content, marketing, product, engineering—gathered to brainstorm potential campaign approaches. The team settled on a habit loop model they named the “Impact Loop,” centering on triggers and rewards to drive re-engagement. 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The initial HTML code was developed using \"},{\"_type\":\"span\",\"marks\":[\"44dfe3fb9cc5\"],\"text\":\"B.Layer\",\"_key\":\"c263cb913b8a3\"},{\"marks\":[],\"text\":\", later refined with the help of a Braze QA member. Using Braze \",\"_key\":\"c263cb913b8a4\",\"_type\":\"span\"},{\"marks\":[\"20ac3c34c596\"],\"text\":\"Connected Content\",\"_key\":\"c263cb913b8a5\",\"_type\":\"span\"},{\"marks\":[],\"text\":\", they were able to dynamically personalize messages across channels based on behavioral data. Messages were based on where the user last donated a user’s last donated goal (or other relevant data point). Later iterations of the campaign featured additional customizations, like dynamic information about goal status, number of meals donated, etc. These optimizations were implemented in phases, resulting in over 600 A/B tests to prove efficacy. \",\"_key\":\"c263cb913b8a6\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\"},{\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"482c25cee855\",\"markDefs\":[{\"href\":\"https://www.braze.com/partners/technology-partners/amplitude\",\"_key\":\"9e5a858c8c43\",\"_type\":\"link\"}],\"children\":[{\"marks\":[],\"text\":\"After deploying each phase of the campaign, ShareTheMeal relied on \",\"_key\":\"49e0758af3520\",\"_type\":\"span\"},{\"_key\":\"49e0758af3521\",\"_type\":\"span\",\"marks\":[\"9e5a858c8c43\"],\"text\":\"Amplitude\"},{\"text\":\", a Braze Alloys partner, to monitor and analyze outcomes. Since the initial launch of in-app video content, ShareTheMeal has solidified video as a key part of their engagement strategy, iterating the Canvas to inform users of new relevant video content via push notifications and badges.\",\"_key\":\"1a2601e0e32a\",\"_type\":\"span\",\"marks\":[]}]},{\"_key\":\"95b339eaa02c\",\"asset\":{\"_ref\":\"image-f5c390e14d04bb1b642fe28e8e71709ab9426021-2400x1210-png\",\"_type\":\"reference\"},\"_type\":\"richImage\",\"alt\":\"a screen shows a video about working on the ground with partners and governments\"},{\"_type\":\"richImage\",\"alt\":\"a diagram showing the execution of a personalized video in app message as a reward step in a manufactured habit loop\",\"_key\":\"a4c402dfb523\",\"asset\":{\"_ref\":\"image-65b45cecb3e20091e91811627cb3c6fff0ab9412-2400x1210-png\",\"_type\":\"reference\"}},{\"alt\":\"a phone screen that says global share school meals on it\",\"_key\":\"d6c74c2853d7\",\"asset\":{\"_type\":\"reference\",\"_ref\":\"image-367e9ea2ccbce355f2572e829b751c0e562f5f80-2400x1210-png\"},\"_type\":\"richImage\"},{\"children\":[{\"_key\":\"53e26d246ed40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Videos from the field lead to a massive lift in key metrics\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" \",\"_key\":\"53e26d246ed41\"}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"4c54a3b49b89\",\"markDefs\":[]},{\"markDefs\":[],\"children\":[{\"_key\":\"c444ea10a6010\",\"_type\":\"span\",\"marks\":[],\"text\":\"ShareTheMeal’s hypothesis was right: Bringing their donors into the field was a game-changer for engagement and retention. Metrics like session saw a lift of 53% compared to the global control group. With this new strategy they saw a 114% lift on 1-month retention and a 137% lift on 6-month retention compared to the control cohort. KPI wins are only part of the campaign’s success. Not only did the “Field Hero” campaign and “Impact Loop” drive enormous gains across engagement KPIs, working with Braze also improved the team’s efficiency and operational costs. After polling other divisions about output, ShareTheMeal estimates their CRM team of 1.5 people is handling the same workload as a team more than \"},{\"_key\":\"c444ea10a6011\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"triple\"},{\"marks\":[],\"text\":\" their size. The clearest win across the campaign is obvious: delivering much-needed aid to people in need. Empowering donors as “Field Heroes” builds brand trust and retention that continue to deliver on this mission. More personalized, narrative messaging powered by Braze allowed ShareTheMeal to raise millions of dollars since 2021—all of which goes directly to the field and brings ShareTheMeal closer to their goal of ending global hunger. \",\"_key\":\"c444ea10a6012\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"8fdd0f770e31\"},{\"_type\":\"testimonialReference\",\"_key\":\"77d5f9126d92\",\"_ref\":\"b92b4ae0-714e-4c3b-be69-7719820321fb\"},{\"markDefs\":[],\"children\":[{\"text\":\"High engagement leads to higher donations\",\"_key\":\"67f4652aa96b0\",\"_type\":\"span\",\"marks\":[\"strong\"]}],\"_type\":\"block\",\"style\":\"h2\",\"_key\":\"acb121a0eaf6\"},{\"markDefs\":[],\"children\":[{\"marks\":[],\"text\":\"Personalized messaging through Braze made a huge difference for ShareTheMeal’s success and battle to help combat food insecurity. CRM teams report higher efficiency and less reliance on additional team members. 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ShareTheMeal hypothesized that app users would feel more rewarded by having a stronger connection to the field work, and the user journey exposed ways to enhance that sense of connectivity. \",\"_key\":\"fa7608ecbbc01\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\"},{\"markDefs\":[],\"children\":[{\"_key\":\"a04b491feb020\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Try new ways to tell your stories. \"},{\"marks\":[],\"text\":\"When imagery and text weren’t moving the needle, ShareTheMeal decided to experiment with video rather than continue with existing strategies. \",\"_key\":\"a04b491feb021\",\"_type\":\"span\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"544304c1511a\",\"listItem\":\"number\"},{\"listItem\":\"number\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Take risks and learn from them!\",\"_key\":\"9a52c9d4e1120\"},{\"_type\":\"span\",\"marks\":[],\"text\":\" Constant iteration through A/B tests and phased roll-outs can lead to learnings and greater revenue gains overall. ShareTheMeal released their “Field Hero” campaign in stages and completed over 600 A/B tests before landing on their perfect formula.\",\"_key\":\"9a52c9d4e1121\"}],\"level\":1,\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"e5129d41f3bf\"},{\"markDefs\":[{\"_key\":\"9115c075b5f6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2024-torchie-awards-winners\"}],\"children\":[{\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"ShareTheMeal was the winner of the inaugural \",\"_key\":\"9e9fdcdc96b10\"},{\"_key\":\"9e9fdcdc96b11\",\"_type\":\"span\",\"marks\":[\"9115c075b5f6\",\"em\"],\"text\":\"Braze for Social Impact Award at Forge 2024\"},{\"marks\":[\"em\"],\"text\":\". This category recognizes a brand using Braze technology to create positive change and material impact within their respective communities. In addition to being recognized, this award allowed ShareTheMeal to direct a $10,000 grant to a charity of their recommendation, funded by the Braze for Social Impact Fund at Tides Foundation. ShareTheMeal has directed their $10,000 grant to the fight against global hunger.\",\"_key\":\"9e9fdcdc96b12\",\"_type\":\"span\"}],\"_type\":\"block\",\"style\":\"normal\",\"_key\":\"9885797e04a5\"}],\"publicationDates\":{\"publishedAt\":\"2024-12-12T15:00:00.000Z\"},\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/fe95f9be9b25123c54358306088cc2d73cbac958-1200x800.png\"},{\"metrics\":[{\"_type\":\"metric\",\"description\":\"Conversion rate\",\"_key\":\"ab38d4a4a5d6\",\"value\":\"41%\"},{\"description\":\"Reduction in unsubscribe rate with Intelligent Timing\",\"_key\":\"40fea8f58231\",\"value\":\"26%\",\"_type\":\"metric\"},{\"_key\":\"5306c74a2506\",\"value\":\"6%\",\"_type\":\"metric\",\"description\":\"Increase in push direct opens\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/09b5a6005c6321e54171cf2501ea116f92addf67-1920x1080.png\",\"_id\":\"4457bcba-c8a9-455f-a67b-323768ab9e72\",\"body\":[{\"_key\":\"baeaedf86f42\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"foodora is a prominent food delivery service operating in over 700 cities across Europe, leading the way in digital quick commerce. Their mission is to provide an amazing, fast, and affordable experience that gives people more time to focus on what matters most to them. foodora believes in delivering freedom, allowing customers to order what they want, whenever they want, without guilt, because they love it.\",\"_key\":\"0d985e9ad62e0\"}],\"_type\":\"block\",\"style\":\"normal\"},{\"_key\":\"0c615b4d931d\",\"markDefs\":[],\"children\":[{\"_type\":\"span\",\"marks\":[],\"text\":\"The company believes that customer relationships should grow like a friendship, building trust and loyalty over time. By understanding and anticipating customer needs, foodora aims to deliver personalized and timely communications that enhance the customer experience. 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This feature was integral to the campaign, designed with a limited review time to create a sense of urgency. Tracking both action and inaction was a challenge, and required custom events for likes and dislikes, and retargeting for members who did not engage. The internal team, including a chief marketing officer, product manager, and analyst, tested various journeys to see which one was most effective in driving members through the app.\",\"_key\":\"3903431d60501\",\"_type\":\"span\",\"marks\":[]}]},{\"style\":\"normal\",\"_key\":\"7f2730c2966c\",\"markDefs\":[],\"children\":[{\"text\":\"Applicants approved to join receive an email to let them know when they’ve received a “like” from a CarpeDM member. The email includes an opportunity to meet with a matchmaker, join the community, and potentially be paired with the interested member. The challenge here was to avoid bombarding applicants with emails and SMS notifications in the event that multiple members liked them daily. By using messaging controls such as frequency capping and thoughtful schedule delays, CarpeDM successfully kept applicants engaged without overwhelming them with messages. Furthermore, CarpeDM created Custom Events—such as has their profile been reviewed? approved? have they scheduled a matchmaker consultation?—to target the correct users at the right time in their onboarding journey. 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