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<!DOCTYPE html><html lang="en"><head><meta charset="utf-8"><title>Customers | Mixpanel</title><meta name="robots" content="index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1"><meta name="description" content="Helping the world learn from its data with product analytics everyone can use. Let’s build."><meta name="twitter:card" content="summary_large_image"><meta name="twitter:site" content="@mixpanel"><meta name="twitter:creator" content="@mixpanel"><meta property="og:title" content="Customers | Mixpanel"><meta property="og:description" content="Helping the world learn from its data with product analytics everyone can use. Let’s build."><meta property="og:url" content="/customers"><meta property="og:type" content="article"><meta property="og:image" content="https://cdn.mxpnl.com/marketing-site/static/image/external/og/mixpanel-social-sharing.png"><meta property="og:image:alt" content="Helping the world learn from its data with product analytics everyone can use. Let’s build."><meta property="og:image:width" content="1200"><meta property="og:image:height" content="628"><meta property="og:locale" content="en_US"><meta property="og:site_name" content="Mixpanel"><meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover"><meta name="google-site-verification" content="OoTPHx7nojGJ8UvFO0fEHn0FiLWWVBCHGkYKyB_Ip7s"><meta name="google-site-verification" content="OKZ9uKMu6jWiTNMKW3wroo6LyYjBefrWPzomPzTKryI"><meta name="google-site-verification" content="ktQYex5oJA4yoT3FArp8cp2SSpuEEO1yIOnXyPYMmw4"><meta name="google-site-verification" content="vbHRCzhbDW8G307pT3kTkmEsSKT29m1qep-2RLpihoY"><meta property="article:publisher" content="https://www.facebook.com/mixpanel/"><meta property="article:modified_time" content="2024-11-22T18:37:18.737Z"><meta name="msapplication-TileColor" content="#ffffff"><meta name="theme-color" content="#ffffff"><link rel="apple-touch-icon" sizes="180x180" href="https://mixpanel.com/favicons/apple-touch-icon.png"><link rel="icon" type="image/png" sizes="32x32" href="https://mixpanel.com/favicons/favicon-32x32.png"><link rel="icon" type="image/png" sizes="16x16" href="https://mixpanel.com/favicons/favicon-16x16.png"><link rel="mask-icon" color="#7856ff" href="https://mixpanel.com/favicons/safari-pinned-tab.svg"><meta name="next-head-count" content="30"><link data-next-font="" rel="preconnect" href="/" crossorigin="anonymous"><script type="text/javascript" id="load-mixpanel-script" data-nscript="beforeInteractive">var MIXPANEL_CUSTOM_LIB_URL="https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js";(function(f,b){if(!b.__SV){var e,g,i,h;window.mixpanel=b;b._i=[];b.init=function(e,f,c){function g(a,d){var b=d.split(".");2==b.length&&(a=a[b[0]],d=b[1]);a[d]=function(){a.push([d].concat(Array.prototype.slice.call(arguments,0)))}}var a=b;"undefined"!==typeof c?a=b[c]=[]:c="mixpanel";a.people=a.people||[];a.toString=function(a){var d="mixpanel";"mixpanel"!==c&&(d+="."+c);a||(d+=" (stub)");return d};a.people.toString=function(){return a.toString(1)+".people (stub)"};i="disable time_event track track_pageview track_links track_forms track_with_groups add_group set_group remove_group register register_once alias unregister identify name_tag set_config reset opt_in_tracking opt_out_tracking has_opted_in_tracking has_opted_out_tracking clear_opt_in_out_tracking start_batch_senders people.set people.set_once people.unset people.increment people.append people.union people.track_charge people.clear_charges people.delete_user people.remove".split(" "); for(h=0;h<i.length;h++)g(a,i[h]);var j="set set_once union unset remove delete".split(" ");a.get_group=function(){function b(c){d[c]=function(){call2_args=arguments;call2=[c].concat(Array.prototype.slice.call(call2_args,0));a.push([e,call2])}}for(var d={},e=["get_group"].concat(Array.prototype.slice.call(arguments,0)),c=0;c<j.length;c++)b(j[c]);return d};b._i.push([e,f,c])};b.__SV=1.2;e=f.createElement("script");e.type="text/javascript";e.async=!0;e.src="undefined"!==typeof MIXPANEL_CUSTOM_LIB_URL? 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4.54242H15.6183L9.60547 20.8367H13.7197L20.9801 1.19692H2.22242L5.67022 7.11572H5.67192ZM64.8097 5.12488C66.7695 5.12488 68.4875 6.16228 69.9872 7.9416L70.7748 2.40552C69.3771 1.4739 67.4854 0.894775 64.9801 0.894775C60.0035 0.894775 57.2085 3.7652 57.2085 7.40781C57.2085 9.93415 58.6401 11.4784 60.992 12.4771L62.1169 12.9808C64.2131 13.8621 64.7756 14.2984 64.7756 15.2302C64.7756 16.1618 63.8298 16.8081 62.3895 16.8081C60.0119 16.8164 58.0862 15.6162 56.6375 13.5683L55.8348 19.2101C57.4846 20.4491 59.5997 21.1052 62.3895 21.1052C67.1189 21.1052 70.0248 18.4195 70.0248 14.693C70.0248 12.1583 68.8829 10.5301 66.0027 9.25428L64.7756 8.68355C63.0712 7.93657 62.4918 7.52531 62.4918 6.70278C62.4918 5.81312 63.2843 5.12488 64.8097 5.12488Z" fill="currentColor"></path></svg></div><div class="QuoteCard_quoteCardBlock__faNF1"><div class="Typography_headingMd__YhwWr QuoteCard_quoteCardTitle__csdFa">How Wise uses measurable observation to build products</div><div class="Typography_captionXs__kkNeR Typography_bold__nCycN QuoteCard_quoteCardSpeaker__JlqJS">Hazel Muhtar</div><div class="Typography_captionXs__kkNeR QuoteCard_quoteCardDescription__YKqVf">Director of Product Analytics</div></div></div><a class="Link" data-clickable-child="true" rel="noopener noreferrer" target="_blank" href="https://www.youtube.com/watch?v=M7bmZmHwX9o"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Watch Video<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div><a class="Link QuoteCard_quoteCardLink__u_INR" rel="noopener noreferrer" target="_blank" href="https://www.youtube.com/watch?v=M7bmZmHwX9o"><div class="BasicImage_imageBox__gFfJf QuoteCard_quoteCardImage__2vC6A" style="--image-height:786;--image-width:614"><img alt="Quote card company image" loading="lazy" width="614" height="786" decoding="async" data-nimg="1" class="BasicImage_image__Lq9wS QuoteCard_quoteCardImage__2vC6A" style="color:transparent" src="https://cdn.mxpnl.com/marketing-site/static/_next/static/media/wise.320c6651.webp"></div><figure class="QuoteCard_inlineIcon__cjnvb"><svg width="100%" height="100%" viewBox="0 0 78 78" fill="none" xmlns="http://www.w3.org/2000/svg"><g id="Group 6313" filter="url(#filter0_d_1732_67985)"><circle id="Ellipse 10931" cx="39.168" cy="38.7109" r="29.5" fill="#1b0b3b" fill-opacity="1"></circle><path id="Polygon 27" d="M53.3676 36.6646C54.016 37.0341 54.016 37.9688 53.3676 38.3383L32.4727 50.2473C31.8306 50.6133 31.0325 50.1496 31.0325 49.4104L31.0325 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fill="#1B0B3B"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M61.3954 8.19295C61.1434 8.15734 60.3992 8.04919 59.7437 8.07396C56.5148 8.19852 52.8633 10.1179 52.8633 13.8835V14.1872V19.7601V25.4917C52.8621 25.5401 52.8972 25.5702 52.9487 25.5702H56.3218C56.3801 25.5748 56.4088 25.5493 56.4076 25.4946V25.1907H56.4082V13.8835C56.4082 12.6417 57.9259 11.8739 59.192 11.6151C59.5602 10.3771 60.2835 9.48388 61.3907 8.58833C61.5847 8.43138 61.5743 8.21786 61.3954 8.19295Z" fill="#1B0B3B"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M17.6703 14.8722C17.6703 14.912 17.6552 14.9485 17.6302 14.9748C17.603 15.0038 17.5641 15.0223 17.5214 15.0223H11.0561V13.8394C11.0561 12.2257 12.9599 11.4687 14.4634 11.4687C15.8689 11.4687 17.6712 12.2257 17.6712 13.8394L17.6703 14.8722ZM14.4634 7.94531C11.1294 7.97843 7.46094 9.92089 7.46094 13.8394V19.7989C7.46094 23.7831 11.1294 25.6603 14.4634 25.693C16.8519 25.6691 19.5714 24.6738 20.8657 22.5638C20.909 22.4937 20.8707 22.4014 20.805 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xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1634_37383)"><path fill-rule="evenodd" clip-rule="evenodd" d="M11.3937 24.1728C14.7173 24.1728 17.4059 21.4045 17.4059 17.9909C17.4059 14.5831 14.7173 11.8155 11.3937 11.8155C8.07024 11.8155 5.3817 14.5831 5.3817 17.9909C5.3817 21.4045 8.07024 24.1728 11.3937 24.1728ZM11.3949 6.28516C17.6867 6.28516 22.7897 11.5274 22.7897 17.9908C22.7897 24.4542 17.6867 29.6965 11.3949 29.6965C5.10307 29.6965 0 24.4542 0 17.9908C0 11.5274 5.10307 6.28516 11.3949 6.28516Z" fill="#1B0B3B"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M45.2727 24.1728C41.9492 24.1728 39.2606 21.4045 39.2606 17.9909C39.2606 14.5831 41.9492 11.8155 45.2727 11.8155C48.5962 11.8155 51.2848 14.5831 51.2848 17.9909C51.2848 21.4045 48.5962 24.1728 45.2727 24.1728ZM45.2738 6.28516C38.982 6.28516 33.8789 11.5274 33.8789 17.9908C33.8789 24.4542 38.982 29.6965 45.2738 29.6965C51.5656 29.6965 56.6687 24.4542 56.6687 17.9908C56.6687 11.5274 51.5656 6.28516 45.2738 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your customer</div><div class="Typography_captionXs__kkNeR Typography_bold__nCycN QuoteCard_quoteCardSpeaker__JlqJS">Guy Barkat</div><div class="Typography_captionXs__kkNeR QuoteCard_quoteCardDescription__YKqVf">Product Manager of Growth</div></div></div><a class="Link" data-clickable-child="true" rel="noopener noreferrer" target="_blank" href="https://www.youtube.com/watch?v=N6ii0FWfQlM"><button class="Button_inline__Te6E2 Button_dark__94ymN Button_medium__yq4dO Button_root__UFS1q"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">Watch Video<span class="Button_inlineArrow__6t5j_"><svg width="100%" height="100%" viewBox="0 0 18 11" fill="inherit" xmlns="http://www.w3.org/2000/svg"><path d="M17.9129 5.856L12.5849 0.888L11.4089 2.064L14.6249 4.92H0.584906V6.768H14.6249L11.4089 9.648L12.5849 10.8L17.9129 5.856Z" fill="inherit" class="ActionArrow_path__hyBmE"></path></svg></span></div></button></a></div><a 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GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-6__AUpF9 GridItem_gridItemSize-lg-8__5tZWi GridItem_gridItemSize-xl-8__YGVr7"><h2 class="Typography_headingMd__YhwWr IndustryBoxes_heading__GEcgs">Join over 20,000+ companies who accelerated their growth with Mixpanel customers</h2></div></div><div class="IndustryBoxes_industryMenu__R40zb"><div class="IndustryBoxes_active__YetSn IndustryBoxes_industryMenuHeadingContainer__KL0c2"><div class="Typography_headingXs__ACFef IndustryBoxes_industryMenuHeading__JcTrk">consumer tech</div></div><div class="IndustryBoxes_industryMenuHeadingContainer__KL0c2"><div class="Typography_headingXs__ACFef IndustryBoxes_industryMenuHeading__JcTrk">Media + Entertainment</div></div><div class="IndustryBoxes_industryMenuHeadingContainer__KL0c2"><div class="Typography_headingXs__ACFef IndustryBoxes_industryMenuHeading__JcTrk">financial services</div></div><div class="IndustryBoxes_industryMenuHeadingContainer__KL0c2"><div class="Typography_headingXs__ACFef IndustryBoxes_industryMenuHeading__JcTrk">Health + Wellness</div></div><div class="IndustryBoxes_industryMenuHeadingContainer__KL0c2"><div class="Typography_headingXs__ACFef IndustryBoxes_industryMenuHeading__JcTrk">Saas</div></div></div><div class="IndustryBoxes_swiperContainer__UT9SS"><div class="swiper IndustryBoxes_swiperIndustry__Mzs5v"><div class="swiper-wrapper"><div class="swiper-slide"><div class="IndustryBoxes_boxIndustry__TYsMF"><div class="IndustryBoxes_body__Spu00"><div class="IndustryBoxes_left__zEdTD"><div class="Typography_eyebrowSm__zPD9n IndustryBoxes_eyebrow__kjEwu">consumer tech</div><q class="Typography_headingMd__YhwWr IndustryBoxes_quote__gZiEE">Mixpanel enables our product managers and designers to uncover and focus on larger opportunities for product discovery and improvement.</q><div class="Typography_bodyMd__Dt0yK IndustryBoxes_speaker__0MWxQ"><strong>Sid Arora</strong>, Head of Data Products – Analytics and Experimentation</div></div><div class="IndustryBoxes_right__a0Tcr"><div class="Typography_eyebrowSm__zPD9n IndustryBoxes_eyebrow__kjEwu">consumer tech</div><div class="IndustryBoxes_imageContainer__OiLqD"><svg width="100%" height="100%" viewBox="0 0 211 80" fill="none" xmlns="http://www.w3.org/2000/svg" aria-label="Yelp Logo"><path d="M170.527 46.7969L173.957 46.0152C174.029 45.9989 174.15 45.9718 174.293 45.9257C175.24 45.6754 176.052 45.0727 176.557 44.2445C177.063 43.4162 177.222 42.4271 177.001 41.4856L176.987 41.4259C176.874 40.9748 176.676 40.5486 176.403 40.1693C176.019 39.6891 175.544 39.2872 175.004 38.986C174.368 38.6291 173.703 38.3259 173.015 38.0796L169.254 36.7253C167.144 35.9518 165.034 35.2001 162.901 34.4646C161.521 33.9815 160.35 33.5554 159.334 33.2433C159.14 33.1905 158.948 33.1326 158.758 33.0696C157.529 32.7005 156.664 32.5458 155.934 32.5404C155.446 32.5225 154.96 32.6095 154.51 32.7955C154.039 32.9961 153.617 33.292 153.27 33.6639C153.098 33.8564 152.936 34.0575 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51.1989L32.7946 54.9632C32.0067 56.597 31.2188 58.2743 30.4749 59.9515L29.7559 61.5256C26.4444 68.7773 22.5186 77.386 13.9561 79.2125C9.81536 80.1136 3.56432 78.8869 1.24463 75.0412C-1.0723 71.1575 2.36315 66.6984 6.79315 67.7216C7.49292 67.8736 8.17891 68.2101 8.87316 68.5521C10.0275 69.122 11.1984 69.6946 12.4656 69.4395C13.6668 69.236 14.4107 68.3757 15.3639 67.2711C16.6863 65.7594 17.2676 64.1636 17.5155 63.2218L17.4549 63.0807C17.4357 63.032 17.4146 62.984 17.3915 62.9369C16.3143 60.9557 15.3721 59.1861 14.587 57.707C14.1456 56.8718 13.7002 56.0386 13.2508 55.2075L11.4463 51.8313C10.1239 49.3616 9.90352 48.9545 9.31946 47.8879C8.03188 45.4938 6.67869 43.1345 5.26139 40.8126C3.72962 38.275 2.15653 35.4552 3.44035 32.4671C3.92289 31.3102 4.829 30.3741 5.97913 29.8443C7.12925 29.3145 8.43944 29.2296 9.65006 29.6066C12.3141 30.4018 13.496 32.9013 14.598 35.2353C14.7991 35.6587 14.9947 36.0767 15.1986 36.4756C16.9783 39.9522 18.7167 43.4288 20.4551 46.9054C20.6094 47.2501 20.8408 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class="IndustryBoxes_left__zEdTD"><div class="Typography_eyebrowSm__zPD9n IndustryBoxes_eyebrow__kjEwu">Media + Entertainment</div><q class="Typography_headingMd__YhwWr IndustryBoxes_quote__gZiEE">Using a data-driven development strategy, our team uses Mixpanel to find insightful usage trends. Now, we can more easily recognize the strengths and weaknesses of our product and continue to deliver a great experience to our clients.</q><div class="Typography_bodyMd__Dt0yK IndustryBoxes_speaker__0MWxQ"><strong>Christopher Vezzuto</strong>, Senior Software Engineer</div></div><div class="IndustryBoxes_right__a0Tcr"><div class="Typography_eyebrowSm__zPD9n IndustryBoxes_eyebrow__kjEwu">Media + Entertainment</div><div class="IndustryBoxes_imageContainer__OiLqD"><svg width="100%" height="100%" viewBox="0 0 311 44" fill="none" xmlns="http://www.w3.org/2000/svg" aria-label="Ticketmaster Logo"><path d="M194.468 38.0282C200.241 38.0282 202.026 34.1247 203.234 29.4226H200.526C196.777 29.4226 190.551 30.0488 190.551 34.9693C190.551 37.0084 192.507 38.0282 194.468 38.0282ZM202.026 38.4237H201.909C199.258 41.7065 196.605 43.575 192.335 43.575C186.975 43.575 183.169 40.6306 183.169 35.2571C183.169 25.635 194.125 24.8976 201.39 24.8976H204.099C204.333 24.1031 204.333 23.2545 204.333 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16.1053H81.0128V18H88.7283V25.5789H77.155L73.2973 21.7895V12.3158L77.155 8.52632H88.7283V16.1053ZM108.017 25.5789H100.302V16.1053H98.3727V25.5789H90.6572V1.89474H98.3727V8.52632H104.159L108.017 12.3158V25.5789Z" fill="currentColor"></path></svg></div></div></div></div></div><div class="swiper-slide"><div class="IndustryBoxes_boxIndustry__TYsMF"><div class="IndustryBoxes_body__Spu00"><div class="IndustryBoxes_left__zEdTD"><div class="Typography_eyebrowSm__zPD9n IndustryBoxes_eyebrow__kjEwu">financial services</div><q class="Typography_headingMd__YhwWr IndustryBoxes_quote__gZiEE">With Mixpanel, our decisions are backed by data instead of conjecture, meaning we can move forward with real product management work.</q><div class="Typography_bodyMd__Dt0yK IndustryBoxes_speaker__0MWxQ"><strong>Vince Maniago</strong>, VP of Product Management</div></div><div class="IndustryBoxes_right__a0Tcr"><div class="Typography_eyebrowSm__zPD9n IndustryBoxes_eyebrow__kjEwu">financial services</div><div class="IndustryBoxes_imageContainer__OiLqD"><svg width="100%" height="100%" viewBox="0 0 200 20" fill="none" xmlns="http://www.w3.org/2000/svg" aria-label="Empower Logo"><g clip-path="url(#clip0_3646_50029)"><path d="M72.9661 2.9353H85.5487V5.98788H76.6122V9.15212H84.4763V12.2049H76.6122V15.4802H85.6678V18.533H72.9661V2.9353Z" fill="currentColor"></path><path d="M88.3669 2.9353H92.3228L96.7077 9.53093L101.093 2.9353H105.048V18.5331H101.402V8.34982L96.7077 15.0125H96.6123L91.9653 8.41684V18.5331H88.3669V2.9353Z" fill="currentColor"></path><path d="M108.388 2.9353H115.204C119.184 2.9353 121.591 5.14124 121.591 8.32763V8.37223C121.591 11.9821 118.588 13.8538 114.847 13.8538H112.058V18.5331H108.388L108.388 2.9353ZM114.966 10.801C115.326 10.8437 115.693 10.8147 116.04 10.716C116.388 10.6173 116.71 10.451 116.984 10.2281C117.259 10.0051 117.48 9.73055 117.633 9.42226C117.786 9.11397 117.868 8.77893 117.873 8.43904V8.39443C117.873 6.85693 116.729 6.03248 114.894 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class="Typography_headingMd__YhwWr IndustryBoxes_quote__gZiEE">Mixpanel met our requirements and we had access to all the features. Unlike other products, Mixpanel had no hidden pieces. They go the extra mile to understand our complex HIPAA policies and requirements.</q><div class="Typography_bodyMd__Dt0yK IndustryBoxes_speaker__0MWxQ"><strong>Julia Sanders</strong>, Director of Operations</div></div><div class="IndustryBoxes_right__a0Tcr"><div class="Typography_eyebrowSm__zPD9n IndustryBoxes_eyebrow__kjEwu">Health + Wellness</div><div class="IndustryBoxes_imageContainer__OiLqD"><svg width="100%" height="100%" viewBox="0 0 102 100" fill="none" xmlns="http://www.w3.org/2000/svg" aria-label="Patient Ping Logo"><path d="M8.00366 23.0902C8.48008 22.2581 9.0756 21.426 9.55202 20.7128C9.0756 21.426 8.48008 22.2581 8.00366 23.0902Z" fill="currentColor"></path><path d="M14.6733 14.5315C15.6262 13.5806 16.579 12.6296 17.6509 11.6786C16.6981 12.5107 15.6262 13.4617 14.6733 14.5315Z" fill="currentColor"></path><path d="M39.5661 59.7026C39.0897 64.3386 38.256 68.9746 36.4694 73.3729C35.7548 75.0371 34.9211 76.5823 33.611 77.8899C32.539 79.0786 31.2289 78.8409 30.6334 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24.7825ZM29.5919 28.5734C31.6589 28.5734 33.1771 27.0171 33.1771 24.7828C33.1771 22.5486 31.6589 20.9171 29.5919 20.9171C27.5253 20.9171 26.0312 22.5239 26.0312 24.7828C26.0312 27.0171 27.5507 28.5734 29.5919 28.5734Z" fill="currentColor"></path></g><defs><clipPath id="clip0_191_5177"><rect width="49" height="49" fill="white"></rect></clipPath></defs></svg></div></div></div></div></div><div class="swiper-slide"><div class="IndustryBoxes_boxIndustry__TYsMF"><div class="IndustryBoxes_body__Spu00"><div class="IndustryBoxes_left__zEdTD"><div class="Typography_eyebrowSm__zPD9n IndustryBoxes_eyebrow__kjEwu">Saas</div><q class="Typography_headingMd__YhwWr IndustryBoxes_quote__gZiEE">There is now no meeting where we come in and say, ‘My gut feeling is…’ instead, everything is rooted in facts and what the data is telling us.</q><div class="Typography_bodyMd__Dt0yK IndustryBoxes_speaker__0MWxQ"><strong>Snigdha Jha</strong>, Senior Manager of Data Engineering</div></div><div class="IndustryBoxes_right__a0Tcr"><div class="Typography_eyebrowSm__zPD9n IndustryBoxes_eyebrow__kjEwu">Saas</div><div class="IndustryBoxes_imageContainer__OiLqD"><svg width="100%" height="100%" viewBox="0 0 304 59" fill="none" xmlns="http://www.w3.org/2000/svg" aria-label="Thoughtspot Logo"><path d="M294.979 26.3923V22.7288H290.619V17.4204H286.935V22.7288H283.402V26.3923H286.86V37.009C286.86 40.0744 289.416 42.6164 292.498 42.6164H294.979V38.9529H292.498C291.446 38.9529 290.544 38.1305 290.544 37.009V26.3923H294.979Z" fill="currentColor"></path><path d="M273.405 22.355C277.389 22.355 280.546 25.5699 280.546 29.5325V35.5137C280.546 39.4016 277.314 42.6912 273.405 42.6912H271.976C268.067 42.6912 264.835 39.4763 264.835 35.5137V29.5325C264.835 25.5699 268.067 22.355 271.976 22.355H273.405ZM268.594 29.5325V35.5137C268.594 37.4576 270.172 38.953 272.052 38.953H273.48C275.434 38.953 276.938 37.3829 276.938 35.5137V29.5325C276.938 27.5886 275.434 26.0933 273.48 26.0933H272.052C270.172 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height="36" fill="currentColor"></rect></clipPath></defs></svg></div></div></div></div></div></div></div></div></div><div class="Customers_section__jVT8j"><div class="GridContainer_gridContainer__QWz73 GridContainer_centered__0Rat4 Customers_infoSection__vP_RE"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-8__Sn3b1 GridItem_gridItemSize-lg-4__9aHzE GridItem_gridItemSize-xl-4__2p7oQ Customers_infoSectionStat__m8F39"><div class="Typography_displayLg___IZCW Customers_count__2yPnq">3X</div><div class="Typography_headingXs__ACFef Customers_countValue__4jbnJ">Improvements on NPS since 2019</div></div><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-8__Sn3b1 GridItem_gridItemSize-lg-4__9aHzE GridItem_gridItemSize-xl-4__2p7oQ Customers_infoSectionStat__m8F39"><div class="Typography_displayLg___IZCW Customers_count__2yPnq">242M</div><div class="Typography_headingXs__ACFef Customers_countValue__4jbnJ">Product questions answered per year by our users with Mixpanel</div></div><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_gridItemSize-sm-4__13k9h GridItem_gridItemSize-med-8__Sn3b1 GridItem_gridItemSize-lg-4__9aHzE GridItem_gridItemSize-xl-4__2p7oQ Customers_infoSectionStat__m8F39"><div class="Typography_displayLg___IZCW Customers_count__2yPnq">97.2%</div><div class="Typography_headingXs__ACFef Customers_countValue__4jbnJ">Customer satisfaction score across all support experiences</div></div></div><div class="GridContainer_gridContainer__QWz73 Customers_storiesSection__E_Q4d"><div class="GridItem_gridItem___tZ3h GridItem_gridItemGap-base__Ym1zp GridItem_smFill__BEbc_ GridItem_medFill__nnoxW GridItem_lgFill__kkwmJ GridItem_xlFill__KfhUO"><h2 class="Typography_headingXl__AQ2pZ Typography_bold__nCycN Customers_storiesHeading__RpnLt">How can product analytics impact your business?</h2><a href="/customers/all" class="Link"><button class="Button_solid__XFWz_ Button_primary__uemGM Button_medium__yq4dO Button_root__UFS1q Customers_allStoriesBtn__MdRQv"><span class="Button_phantomBackground___2yx_"></span><div class="Typography_bodySm__TdD9P Typography_bold__nCycN Button_text__zLCIF">See All Stories</div></button></a><div class="CustomerCards_customerCards__MbkpB"><a class="Link CustomerCards_customerCard__B5HBv" href="/customers/how-ab-tasty-adopted-a-plg-strategy-using-mixpanel"><div class="Typography_eyebrowSm__zPD9n CustomerCards_eyebrow__l2jJo"><span>SaaS</span></div><div class="CustomerCards_logo__rVSgu"><div class="BasicImage_imageBox__gFfJf CustomerCards_logoImage__ht26s" style="--image-height:48;--image-width:100"><img alt="Logo" loading="lazy" width="100" height="48" decoding="async" data-nimg="1" class="BasicImage_objectFill__36TMK BasicImage_image__Lq9wS CustomerCards_logoImage__ht26s" style="color:transparent" src="https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/ab-tasty-dark.svg"></div></div><div class="Typography_headingMd__YhwWr Typography_bold__nCycN CustomerCards_title__pbnEm">Adopting a product-led growth strategy to drive free trial conversions</div><span class="CustomerCards_arrow__qEiqX"><span class="Icon_icon__T4PrL"><span class=" Icon_icon__T4PrL Icon_icon-arrow-right__LcxIt"></span></span></span></a><a class="Link CustomerCards_customerCard__B5HBv" href="/customers/kkday-case-study"><div class="Typography_eyebrowSm__zPD9n CustomerCards_eyebrow__l2jJo"><span>Retail & E-commerce</span></div><div class="CustomerCards_logo__rVSgu"><div class="BasicImage_imageBox__gFfJf CustomerCards_logoImage__ht26s" style="--image-height:48;--image-width:100"><img alt="Logo" loading="lazy" width="100" height="48" decoding="async" data-nimg="1" class="BasicImage_objectFill__36TMK BasicImage_image__Lq9wS CustomerCards_logoImage__ht26s" style="color:transparent" src="https://mxpnlcms.wpengine.com/wp-content/uploads/2020/06/kkday-dark.svg"></div></div><div class="Typography_headingMd__YhwWr Typography_bold__nCycN CustomerCards_title__pbnEm">Creating a culture of analytics to drive better user journeys</div><span class="CustomerCards_arrow__qEiqX"><span class="Icon_icon__T4PrL"><span class=" Icon_icon__T4PrL Icon_icon-arrow-right__LcxIt"></span></span></span></a><a class="Link CustomerCards_customerCard__B5HBv" href="/customers/docusign-accelerates-growth"><div class="Typography_eyebrowSm__zPD9n CustomerCards_eyebrow__l2jJo"><span>SaaS</span></div><div class="CustomerCards_logo__rVSgu"><div class="BasicImage_imageBox__gFfJf CustomerCards_logoImage__ht26s" style="--image-height:48;--image-width:100"><img alt="Logo" loading="lazy" width="100" height="48" decoding="async" data-nimg="1" class="BasicImage_objectFill__36TMK BasicImage_image__Lq9wS CustomerCards_logoImage__ht26s" style="color:transparent" src="https://mxpnlcms.wpengine.com/wp-content/uploads/2020/06/docusign-dark.svg"></div></div><div class="Typography_headingMd__YhwWr Typography_bold__nCycN CustomerCards_title__pbnEm">Signing up more customers</div><span class="CustomerCards_arrow__qEiqX"><span class="Icon_icon__T4PrL"><span class=" Icon_icon__T4PrL Icon_icon-arrow-right__LcxIt"></span></span></span></a><a class="Link CustomerCards_customerCard__B5HBv" href="/customers/ticketmaster-one-user-analytics"><div class="Typography_eyebrowSm__zPD9n CustomerCards_eyebrow__l2jJo"><span>Media & Entertainment</span></div><div class="CustomerCards_logo__rVSgu"><div class="BasicImage_imageBox__gFfJf CustomerCards_logoImage__ht26s" style="--image-height:48;--image-width:100"><img alt="Logo" loading="lazy" width="100" height="48" decoding="async" data-nimg="1" class="BasicImage_objectFill__36TMK BasicImage_image__Lq9wS CustomerCards_logoImage__ht26s" style="color:transparent" src="https://mxpnlcms.wpengine.com/wp-content/uploads/2023/07/ticketmaster-dark.svg"></div></div><div class="Typography_headingMd__YhwWr Typography_bold__nCycN CustomerCards_title__pbnEm">Understanding its users better</div><span class="CustomerCards_arrow__qEiqX"><span class="Icon_icon__T4PrL"><span class=" Icon_icon__T4PrL Icon_icon-arrow-right__LcxIt"></span></span></span></a><a class="Link CustomerCards_customerCard__B5HBv" href="/customers/atb-financial-improves-conversion-and-engagement-of-products-using-mixpanel-insights"><div class="Typography_eyebrowSm__zPD9n CustomerCards_eyebrow__l2jJo"><span>Financial Services</span></div><div class="CustomerCards_logo__rVSgu"><div class="BasicImage_imageBox__gFfJf CustomerCards_logoImage__ht26s" style="--image-height:48;--image-width:100"><img alt="Logo" loading="lazy" width="100" height="48" decoding="async" data-nimg="1" class="BasicImage_objectFill__36TMK BasicImage_image__Lq9wS CustomerCards_logoImage__ht26s" style="color:transparent" src="https://mxpnlcms.wpengine.com/wp-content/uploads/2023/03/atb-dark.svg"></div></div><div class="Typography_headingMd__YhwWr Typography_bold__nCycN CustomerCards_title__pbnEm">Improves conversion and engagement of products using Mixpanel insights</div><span class="CustomerCards_arrow__qEiqX"><span class="Icon_icon__T4PrL"><span class=" Icon_icon__T4PrL Icon_icon-arrow-right__LcxIt"></span></span></span></a><a class="Link CustomerCards_customerCard__B5HBv" href="/customers/ziprecruiter"><div class="Typography_eyebrowSm__zPD9n CustomerCards_eyebrow__l2jJo"><span>Consumer Technology</span></div><div class="CustomerCards_logo__rVSgu"><div class="BasicImage_imageBox__gFfJf CustomerCards_logoImage__ht26s" style="--image-height:48;--image-width:100"><img alt="Logo" loading="lazy" width="100" height="48" decoding="async" data-nimg="1" class="BasicImage_objectFill__36TMK BasicImage_image__Lq9wS CustomerCards_logoImage__ht26s" style="color:transparent" src="https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/ziprecruiter-dark.svg"></div></div><div class="Typography_headingMd__YhwWr Typography_bold__nCycN CustomerCards_title__pbnEm">Improving the job search experience</div><span class="CustomerCards_arrow__qEiqX"><span class="Icon_icon__T4PrL"><span class=" Icon_icon__T4PrL Icon_icon-arrow-right__LcxIt"></span></span></span></a><a class="Link CustomerCards_customerCard__B5HBv" href="/customers/olos-boosting-conversion-rates-with-mixpanel"><div class="Typography_eyebrowSm__zPD9n CustomerCards_eyebrow__l2jJo"><span>SaaS</span></div><div class="CustomerCards_logo__rVSgu"><div class="BasicImage_imageBox__gFfJf CustomerCards_logoImage__ht26s" style="--image-height:48;--image-width:100"><img alt="Logo" loading="lazy" width="100" height="48" decoding="async" data-nimg="1" class="BasicImage_objectFill__36TMK BasicImage_image__Lq9wS CustomerCards_logoImage__ht26s" style="color:transparent" src="https://mxpnlcms.wpengine.com/wp-content/uploads/2023/11/olo-dark-1.svg"></div></div><div class="Typography_headingMd__YhwWr Typography_bold__nCycN CustomerCards_title__pbnEm">Olo’s Recipe for Success: Boosting Conversion Rates by 7.8% with Mixpanel</div><span class="CustomerCards_arrow__qEiqX"><span class="Icon_icon__T4PrL"><span class=" Icon_icon__T4PrL Icon_icon-arrow-right__LcxIt"></span></span></span></a><a class="Link CustomerCards_customerCard__B5HBv" href="/customers/how-lg-cns-haruzogak-used-mixpanel-to-launch-a-new-product-and-instill-a-growth-culture"><div class="Typography_eyebrowSm__zPD9n CustomerCards_eyebrow__l2jJo"><span>Consumer Technology</span></div><div class="CustomerCards_logo__rVSgu"><div class="BasicImage_imageBox__gFfJf CustomerCards_logoImage__ht26s" style="--image-height:48;--image-width:100"><img alt="Logo" loading="lazy" width="100" height="48" decoding="async" data-nimg="1" class="BasicImage_objectFill__36TMK BasicImage_image__Lq9wS 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Enterprises use The AB Tasty Experience Optimization Platform to align product, marketing, and engineering teams and ensure efficiency, reduced costs, and optimal end-user experiences for 1,000+ customers from 10 offices around the world.\u003c/p\u003e\n\u003ch2\u003eChallenge\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAB Tasty shifted to a product-led growth strategy and required a tool that allowed teams to easily self-serve insights to see points of friction within the product and easily track utilization. Before implementing Mixpanel, their legacy tool didn’t provide all the analysis required. \u003c/span\u003e\u003c/p\u003e\n\u003ch2\u003eSolution\u003c/h2\u003e\n\u003cp\u003eAB Tasty selected Mixpanel to bring its product-led growth strategy to life and optimize the product development lifecycle. Since using Mixpanel, they’ve identified their leader, killer, and filler product features, enabling them to identify and act on product-qualified leads (PQL). AB Tasty continues to enhance its product tour based on understanding where users are dropping off or converting to a free trial.\u003c/p\u003e\n\u003ch2\u003eResults\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e40% improvement in started product tours\u003c/li\u003e\n\u003cli\u003e5x improvement in product tour completion\u003c/li\u003e\n\u003cli\u003eReached goal of converting 20% free trial registrations to product-qualified leads\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Aaron Stillman","quote":"\u003cp\u003e“Without Mixpanel we would be less efficient in making our data actionable which would have all sorts of ramifications impacting our growth. From our product-led growth strategy to our product development life cycle and strategic roadmap planning, Mixpanel is critical to our success.”\u003c/p\u003e\n","position":"Vice President of Product Marketing \u0026 Education, AB Tasty"},{"acf_fc_layout":"image-section","image_retina":false,"image":102434,"image_width":"500","caption":"Manage all your experiments, deployments, and toggles in one place"},{"acf_fc_layout":"content-section","text":"\u003ch2\u003e\u003cb\u003eHow they did it:\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cb\u003eWhy was Mixpanel selected for product analytics? What else did the team consider? \u003c/b\u003e\u003c/p\u003e\n\u003cp\u003eWhen the team was looking for a best-in-class product analytics platform, Mixpanel checked all the boxes. The team at AB Tasty wanted an intuitive and easy-to-use interface that would give Product Management, Product Marketing, and others autonomy to pull data. Additionally, we wanted a tool that integrated with tools in our tech stack like Appcues and Segment so data from other sources could be received.\u003cbr /\u003e\nWe needed a tool that allowed us to focus on the most relevant KPIs with dashboards tailored for different stakeholders. The team was already utilizing Grafana and considered sticking with this open-source web application, but it didn’t offer all the insights required for product analytics, such as funnel reports.\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eWhat’s the culture around data at AB Tasty? Which teams/roles use Mixpanel?\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003eWhen moving from the USA to Europe for work, I enjoyed hearing my new colleagues talk about “drinking your own champagne” as I had grown up with “eat your own dog food”. I mention this because AB Tasty doesn’t just evangelize the power a data-focused culture can have on growing a business, we also use our platform to “drink our own champagne” by running experiments and managing features throughout the product development lifecycle based on insights gleaned from Mixpanel. Today, the primary teams using Mixpanel are the Product Managers and Product Marketers, however, we’re looking to extend this to other groups such as our Customer Success colleagues. The Customer Success team has a KPI connected to product utilization and will greatly benefit from accessing Mixpanel.\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eHow is Mixpanel used alongside your internal tools? Why do people rely on Mixpanel if there is an internal tool that already exists? \u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe have a robust tech stack based on customer data platforms (CDPs), behavioral analytics, data visualization software, and product analytics. Segment is used alongside Mixpanel to ensure we have all the data from our internal tools, such as Clearbit. Clearbit is leveraged to help identify a product-qualified lead (PQL).\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt AB Tasty we define a PQL based on firmographics and product utilization. Clearbit captures the firmographic data part of the equation and Segment pipes that data into Mixpanel. We combine these sources with the product utilization data to bring visibility and automate the reporting of PQLs. Simply put, we rely on Mixpanel because we needed a best-in-class product utilization platform to continue meeting market expectations and customer demand.\u003cbr /\u003e\n\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eWhat are some of the questions you and the team are using Mixpanel reports to answer? What metrics do you care about most? \u003c/b\u003e\u003c/p\u003e\n\u003cp\u003eWe have predominantly leveraged two types of Mixpanel reports:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFunnel reports for product tours and customer journeys in the product to help identify points of friction, drop-off points, and if/where we need to focus our efforts.\u003c/li\u003e\n\u003cli\u003eInsight reports tracking product utilization, time to value, PQL, and monitoring trends or behavior like number of connections, DAU/MAU/WAU\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe metrics we care about most are PQL, Time to Value, MAU/WAU/DAU, product tour funnel analysis/completion rate, specific features utilization, and adoption.\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eWhat changes or improvements have you/the team made to the product based on the insights you\u0026#8217;ve uncovered in Mixpanel?\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003eAt the beginning of our PLG journey and still today, Mixpanel has helped us identify our leader, killer, and filler features as well as identify the quota we associated with certain features during the free trial. For example, Mixpanel helped validate our hypothesis based on qualitative customer interviews that one of our features should be considered a Leader. Importantly, Mixpanel also helped us understand the utilization which informed our decisions around setting the quota.\u003c/p\u003e\n\u003cp\u003eThe product tour continues to evolve based on the funnel analysis and understanding of where users are dropping off. Another Product Manager recognized a call-to-action (CTA) was not being utilized during the early adopter phase, triggering qualitative user interviews and product improvements before General Availability (GA).\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eIs Mixpanel nice to have or need to have? How would your job be different if you/the team didn\u0026#8217;t have Mixpanel? \u003c/b\u003e\u003c/p\u003e\n\u003cp\u003eMixpanel is a need to have. As we experience hypergrowth and need to scale based on customer demands and market expectations, we would be less efficient in making our data actionable without Mixpanel. From our product-led growth go-to-market strategy to our product development life cycle and strategic roadmap planning, Mixpanel is critical to our success.\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eWhat’s your favorite new feature release that Mixpanel made in the past year? \u003c/b\u003e\u003c/p\u003e\n\u003cp\u003eIn July, Mixpanel released the ability to view users contributing to any event, at any point in time, across Insights, Funnels, and Retention reports. The list of users could also be saved as a cohort. Not only has it saved us time, but it’s also unlocked a lot of potential as we use AB Tasty products to run experiments, personalize, and manage our features which support the ability to create audiences with Mixpanel cohorts.\u003c/p\u003e\n\u003cp\u003eWe have already been enjoying the ability to view users thanks to this feature release but have also started ideating on the further use of cohorts within AB Tasty products as we continue to “drink our own champagne.”\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eWhat have been some of the results of using Mixpanel?\u003c/b\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn the very early days of our product-led growth journey, we experienced significant friction with our Product Tour with only a 2% product tour completion rate. Mixpanel and Appcues played a major role in influencing product tour changes. The subsequent version improved to a 15% completion rate. At the same time, we reduced the number of users skipping the product tour by 40%. Although it took a few quarters, we reached the goal of converting 20% of free trial registrations to a PQL. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA Product Manager was able to see a feature within reporting was not being utilized or valued. After following up with some qualitative work, they ultimately decided to kill the feature, which was celebrated. Mixpanel also helped the Product Management team understand a use case associated with targeting a large number of IDs. That has resulted in improved roadmap/future work to ensure the use case is supported more elegantly. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cb\u003eAdvice to others looking at a product analytics tool? \u003c/b\u003e\u003c/p\u003e\n\u003cp\u003eThe events being generated are critical and a prerequisite to achieving value with a product analytics tool. No matter how good the product analytics tool is, you will not find value without generating clean events. 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in 2012, \u003ca href=\"https://www.abtasty.com/\"\u003eAB Tasty\u003c/a\u003e is a global leader in experimentation, personalization, and feature management – enabling companies to validate ideas while maximizing impact, minimizing risk, and accelerating time to market. Enterprises use The AB Tasty Experience Optimization Platform to align product, marketing, and engineering teams and ensure efficiency, reduced costs, and optimal end-user experiences for 1,000+ customers from 10 offices around the world.\u003c/p\u003e\n"}]},{"label":"Challenge","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003eAB Tasty shifted to a product-led growth strategy and required a tool that allowed teams to easily self-serve insights to see points of friction within the product and easily track utilization. Before implementing Mixpanel, their legacy tool didn’t provide all the analysis required.\u003c/p\u003e\n"}]},{"label":"Solution","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003eAB Tasty selected Mixpanel to bring its product-led growth strategy to life and optimize the product development lifecycle. Since using Mixpanel, they’ve identified their leader, killer, and filler product features, enabling them to identify and act on product-qualified leads (PQL). AB Tasty continues to enhance its product tour based on understanding where users are dropping off or converting to a free trial.\u003c/p\u003e\n"}]},{"label":"Results","components":[{"acf_fc_layout":"content-section","text":"\u003cul\u003e\n\u003cli\u003e40% improvement in started product tours\u003c/li\u003e\n\u003cli\u003e5x improvement in product tour completion\u003c/li\u003e\n\u003cli\u003eReached goal of converting 20% free trial registrations to product-qualified leads\u003c/li\u003e\n\u003c/ul\u003e\n"},{"acf_fc_layout":"quote","name":"Aaron Stillman","position":"Vice President of Product Marketing \u0026 Education, AB Tasty","quote":"\u003cp\u003eWithout Mixpanel we would be less efficient in making our data actionable which would have all sorts of ramifications impacting our growth. 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they did it","components":[{"acf_fc_layout":"content-section","text":"\u003ch3\u003eWhy was Mixpanel selected for product analytics? What else did the team consider?\u003c/h3\u003e\n\u003cp\u003eWhen the team was looking for a best-in-class product analytics platform, Mixpanel checked all the boxes. The team at AB Tasty wanted an intuitive and easy-to-use interface that would give Product Management, Product Marketing, and others autonomy to pull data. Additionally, we wanted a tool that integrated with tools in our tech stack like Appcues and Segment so data from other sources could be received.\u003cbr /\u003e\nWe needed a tool that allowed us to focus on the most relevant KPIs with dashboards tailored for different stakeholders. The team was already utilizing Grafana and considered sticking with this open-source web application, but it didn’t offer all the insights required for product analytics, such as funnel reports.\u003c/p\u003e\n\u003ch3\u003eWhat’s the culture around data at AB Tasty? Which teams/roles use Mixpanel?\u003c/h3\u003e\n\u003cp\u003eWhen moving from the USA to Europe for work, I enjoyed hearing my new colleagues talk about “drinking your own champagne” as I had grown up with “eat your own dog food”. I mention this because AB Tasty doesn’t just evangelize the power a data-focused culture can have on growing a business, we also use our platform to “drink our own champagne” by running experiments and managing features throughout the product development lifecycle based on insights gleaned from Mixpanel. Today, the primary teams using Mixpanel are the Product Managers and Product Marketers, however, we’re looking to extend this to other groups such as our Customer Success colleagues. The Customer Success team has a KPI connected to product utilization and will greatly benefit from accessing Mixpanel.\u003c/p\u003e\n\u003ch3\u003eHow is Mixpanel used alongside your internal tools? Why do people rely on Mixpanel if there is an internal tool that already exists?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe have a robust tech stack based on customer data platforms (CDPs), behavioral analytics, data visualization software, and product analytics. Segment is used alongside Mixpanel to ensure we have all the data from our internal tools, such as Clearbit. Clearbit is leveraged to help identify a product-qualified lead (PQL).\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAt AB Tasty we define a PQL based on firmographics and product utilization. Clearbit captures the firmographic data part of the equation and Segment pipes that data into Mixpanel. We combine these sources with the product utilization data to bring visibility and automate the reporting of PQLs. Simply put, we rely on Mixpanel because we needed a best-in-class product utilization platform to continue meeting market expectations and customer demand.\u003cbr /\u003e\n\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eWhat are some of the questions you and the team are using Mixpanel reports to answer? What metrics do you care about most?\u003c/h3\u003e\n\u003cp\u003eWe have predominantly leveraged two types of Mixpanel reports:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eFunnel reports for product tours and customer journeys in the product to help identify points of friction, drop-off points, and if/where we need to focus our efforts.\u003c/li\u003e\n\u003cli\u003eInsight reports tracking product utilization, time to value, PQL, and monitoring trends or behavior like number of connections, DAU/MAU/WAU\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe metrics we care about most are PQL, Time to Value, MAU/WAU/DAU, product tour funnel analysis/completion rate, specific features utilization, and adoption.\u003c/p\u003e\n\u003ch3\u003eWhat changes or improvements have you/the team made to the product based on the insights you\u0026#8217;ve uncovered in Mixpanel?\u003c/h3\u003e\n\u003cp\u003eAt the beginning of our PLG journey and still today, Mixpanel has helped us identify our leader, killer, and filler features as well as identify the quota we associated with certain features during the free trial. For example, Mixpanel helped validate our hypothesis based on qualitative customer interviews that one of our features should be considered a Leader. Importantly, Mixpanel also helped us understand the utilization which informed our decisions around setting the quota.\u003c/p\u003e\n\u003cp\u003eThe product tour continues to evolve based on the funnel analysis and understanding of where users are dropping off. Another Product Manager recognized a call-to-action (CTA) was not being utilized during the early adopter phase, triggering qualitative user interviews and product improvements before General Availability (GA).\u003c/p\u003e\n\u003ch3\u003eIs Mixpanel nice to have or need to have? How would your job be different if you/the team didn\u0026#8217;t have Mixpanel?\u003c/h3\u003e\n\u003cp\u003eMixpanel is a need to have. As we experience hypergrowth and need to scale based on customer demands and market expectations, we would be less efficient in making our data actionable without Mixpanel. From our product-led growth go-to-market strategy to our product development life cycle and strategic roadmap planning, Mixpanel is critical to our success.\u003c/p\u003e\n\u003ch3\u003eWhat’s your favorite new feature release that Mixpanel made in the past year?\u003c/h3\u003e\n\u003cp\u003eIn July, Mixpanel released the ability to view users contributing to any event, at any point in time, across Insights, Funnels, and Retention reports. The list of users could also be saved as a cohort. Not only has it saved us time, but it’s also unlocked a lot of potential as we use AB Tasty products to run experiments, personalize, and manage our features which support the ability to create audiences with Mixpanel cohorts.\u003c/p\u003e\n\u003cp\u003eWe have already been enjoying the ability to view users thanks to this feature release but have also started ideating on the further use of cohorts within AB Tasty products as we continue to “drink our own champagne.”\u003c/p\u003e\n\u003ch3\u003eWhat have been some of the results of using Mixpanel?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn the very early days of our product-led growth journey, we experienced significant friction with our Product Tour with only a 2% product tour completion rate. Mixpanel and Appcues played a major role in influencing product tour changes. The subsequent version improved to a 15% completion rate. At the same time, we reduced the number of users skipping the product tour by 40%. Although it took a few quarters, we reached the goal of converting 20% of free trial registrations to a PQL. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA Product Manager was able to see a feature within reporting was not being utilized or valued. After following up with some qualitative work, they ultimately decided to kill the feature, which was celebrated. Mixpanel also helped the Product Management team understand a use case associated with targeting a large number of IDs. That has resulted in improved roadmap/future work to ensure the use case is supported more elegantly. \u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eAdvice to others looking at a product analytics tool?\u003c/h3\u003e\n\u003cp\u003eThe events being generated are critical and a prerequisite to achieving value with a product analytics tool. No matter how good the product analytics tool is, you will not find value without generating clean events. Additionally, give some thought to the business-critical data living in other systems like a Salesforce/Hubspot CRM and make sure the product analytics tool can easily ingest data.\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Aaron Stillman","position":"Vice President of Product Marketing \u0026 Education, AB Tasty","quote":"\u003cp\u003eMixpanel is a key part of the tech stack for any company with a product-led growth strategy or product organizations that want to ensure they’re experimenting, innovating, and optimizing the product most efficiently.\u003c/p\u003e\n"},{"acf_fc_layout":"image-section","image_retina":false,"image":{"ID":102447,"id":102447,"title":"Flagship 2","filename":"Flagship-2.png","filesize":103510,"url":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2.png","link":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2.png","alt":"","author":"135","description":"","caption":"","name":"flagship-2-2","status":"inherit","uploaded_to":106318,"date":"2022-10-24 13:05:34","modified":"2023-07-12 12:14:45","menu_order":0,"mime_type":"image/png","type":"image","subtype":"png","icon":"http://mxpnlcms.wpengine.com/wp-includes/images/media/default.png","width":1338,"height":940,"sizes":{"thumbnail":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2-300x211.png","medium-width":300,"medium-height":211,"medium_large":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2-768x540.png","medium_large-width":768,"medium_large-height":540,"large":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2-1024x719.png","large-width":1024,"large-height":719,"1536x1536":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2.png","1536x1536-width":1338,"1536x1536-height":940,"2048x2048":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2.png","2048x2048-width":1338,"2048x2048-height":940,"medium-size":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2-600x400.png","medium-size-width":600,"medium-size-height":400,"card-image":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2-720x420.png","card-image-width":720,"card-image-height":420,"portrait":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2-280x280.png","portrait-width":280,"portrait-height":280,"small-icon":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2-62x62.png","small-icon-width":62,"small-icon-height":62,"icon-logo":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2-100x70.png","icon-logo-width":100,"icon-logo-height":70,"icon-logo-big":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2-300x211.png","icon-logo-big-width":300,"icon-logo-big-height":211,"blog":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2-1100x773.png","blog-width":1100,"blog-height":773,"blog-retina":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2.png","blog-retina-width":1338,"blog-retina-height":940,"webinar":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2-644x360.png","webinar-width":644,"webinar-height":360,"webinar-retina":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2-1288x720.png","webinar-retina-width":1288,"webinar-retina-height":720,"event-speakers":"https://mxpnlcms.wpengine.com/wp-content/uploads/2022/10/Flagship-2-170x170.png","event-speakers-width":170,"event-speakers-height":170}},"image_width":"","caption":"Validate and innovate with experimentation"},{"acf_fc_layout":"content-section","text":"\u003cp\u003e\u003cem\u003eThousands of companies use Mixpanel to build better products. 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This informed us to better design our user engagement to fit within this time window, instead of optimizing it for one to three days.\u003c/p\u003e\n"},{"acf_fc_layout":"content_blocks","blocks":[{"title":"Overview","content_list":[{"subtitle":"Challenges","content":"\u003cul\u003e\n\u003cli\u003eUnable to track user behavior across platforms to get a complete view of their user journey\u003c/li\u003e\n\u003cli\u003eNeed to align different departments so that they can have the same view of user behavior data and shared metrics\u003c/li\u003e\n\u003c/ul\u003e\n"},{"subtitle":"Results","content":"\u003cul\u003e\n\u003cli\u003eIdentified that 80% of keywords searched by users were city names, and this informed them to update the search function to show the 20 most popular cities by default\u003c/li\u003e\n\u003cli\u003ePinpoint which specific function on the checkout page was causing the most drop-off, and optimized the page to \u003cstrong\u003edouble the conversion rates\u003c/strong\u003e\u003c/li\u003e\n\u003cli\u003eCorrectly identified time to conversion and design the user engagement to fit within this time window\u003c/li\u003e\n\u003cli\u003eImproved product sorting to drive \u003cstrong\u003e7.7% increased click rate\u003c/strong\u003e\u003c/li\u003e\n\u003cli\u003eQuantified that their machine learning algorithm for personalizing product sorting was driving a 4.4% increase in conversion rate\u003c/li\u003e\n\u003c/ul\u003e\n"}]}]},{"acf_fc_layout":"boxes","list":[{"type":"value","text":"the conversion rates at checkout","value":"2x"},{"type":"value","text":"increase in click rate","value":"7.7%"},{"type":"text","text":"Improved search feature and quantified the impact of machine learning","value":""}]},{"acf_fc_layout":"content_blocks","blocks":[{"title":"Company","content_list":[{"subtitle":"","content":"\u003cp\u003eFounded in 2014, \u003ca href=\"https://www.kkday.com/en\"\u003eKKday\u003c/a\u003e is one of Asia\u0026#8217;s leading innovative travel e-commerce platforms that seeks to offer its users the world\u0026#8217;s most unique and local travel experiences. Headquartered in Taiwan, they have served over 1 million travelers in more than 500 cities. The company has offices across Asia, including Hong Kong, Indonesia, Japan, Korea, Singapore, and Thailand.\u003c/p\u003e\n"}]}]},{"acf_fc_layout":"content_blocks","blocks":[{"title":"Challenges","content_list":[{"subtitle":"","content":"\u003cp\u003eKKday had been operating their websites since launch in 2014, but adapted to increased mobile traffic by launching a mobile website and app in 2017. With those launches, the product team found that they needed a way to track user behavior not just on each of their different digital assets, but also to connect the dots between the users\u0026#8217; behavior across all three.\u003c/p\u003e\n\u003cp\u003e\u0026#8220;Imagine if a user browses our website in the day using their work computer, then goes home at night to make a purchase using our mobile site, and then downloads our app to check their order and recommend it to their friends. There are many user journeys of this kind, and it is a pity if we cannot track this.\u0026#8221; said Sherry Shih, Product Manager at KKday.\u003c/p\u003e\n\u003cp\u003eUnfortunately, their existing tools could not support this vision, and this became more urgent as more users started to leverage their new mobile website and app.\u003c/p\u003e\n"}]}]},{"acf_fc_layout":"content_blocks","blocks":[{"title":"Identifying the right product analytics platform","content_list":[{"subtitle":"","content":"\u003cp\u003eThis led the KKday product team to search for a new product analytics partner who could support their user-focused vision. In the course of their research, the team was impressed by Mixpanel\u0026#8217;s powerful \u003ca href=\"https://mixpanel.com/behavioral-analytics/\"\u003eanalytics capabilities\u003c/a\u003e across different platforms.\u003c/p\u003e\n\u003cp\u003eSherry explains, \u0026#8220;We found that we can analyze user behaviors by embedding events and attributes, and then group users into \u003ca href=\"https://mixpanel.com/blog/using-cohorts-to-better-understand-engage-with-your-customers/\"\u003ecohorts\u003c/a\u003e based on their behaviors. This would allow us to run targeted marketing campaigns on these cohorts to help us progress towards our revenue goals.\u0026#8221;\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n"}]}]},{"acf_fc_layout":"content_blocks","blocks":[{"title":"Results","content_list":[{"subtitle":"Big wins, early on","content":"\u003cp\u003eIt wasn\u0026#8217;t long before the improved visibility reaped benefits for KKday. One of the first things that they noticed through Mixpanel\u0026#8217;s \u003ca href=\"https://mixpanel.com/behavioral-analytics/\"\u003eInsights report\u003c/a\u003e was that 80% of the keywords searched by their users were city names. To help users find what they were looking for in a much shorter time, the KKday product team built a new feature in their search box. The 20 most popular cities now show up as soon as users click in the search box.\u003c/p\u003e\n\u003cdiv id=\"attachment_54385\" style=\"width: 610px\" class=\"wp-caption alignnone\"\u003e\u003cimg aria-describedby=\"caption-attachment-54385\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-54385\" src=\"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-1024x423.png\" alt=\"\" width=\"600\" height=\"248\" srcset=\"https://mxpnlcms.wpenginepowered.com/wp-content/uploads/2020/09/kkdayscreenshot1-1024x423.png 1024w, https://mxpnlcms.wpenginepowered.com/wp-content/uploads/2020/09/kkdayscreenshot1-300x124.png 300w, https://mxpnlcms.wpenginepowered.com/wp-content/uploads/2020/09/kkdayscreenshot1-768x317.png 768w, https://mxpnlcms.wpenginepowered.com/wp-content/uploads/2020/09/kkdayscreenshot1-100x41.png 100w, https://mxpnlcms.wpenginepowered.com/wp-content/uploads/2020/09/kkdayscreenshot1-1100x455.png 1100w, https://mxpnlcms.wpenginepowered.com/wp-content/uploads/2020/09/kkdayscreenshot1.png 1297w\" sizes=\"(max-width: 600px) 100vw, 600px\" /\u003e\u003cp id=\"caption-attachment-54385\" class=\"wp-caption-text\"\u003eThe top 20 cities are shown in the search box before the user even starts to type the search terms, making the search experience faster for the majority of users.\u003c/p\u003e\u003c/div\u003e\n\u003cp\u003eThe team also looked at their conversion \u003ca href=\"https://mixpanel.com/solutions/conversion/\"\u003efunnels\u003c/a\u003e and successfully identified which functions on the checkout page were causing the most drop-off. This enabled them to make positive changes to the checkout experience and double their conversion rates to drive increased revenues.\u003c/p\u003e\n\u003cp\u003e\u0026#8220;Before Mixpanel, we didn\u0026#8217;t have the complete map of our user journey. Now that we have full visibility, we can segment our users according to their behavior and better target them. We used to think that our time to conversion was between one to three days but after looking at the data in Mixpanel, we realized that 85% of the time, people were completing their booking process within just 50 minutes. This informed us to better design our user engagement to fit within this time window, instead of optimizing it for one to three days,\u0026#8221; said Sherry.\u003c/p\u003e\n"},{"subtitle":"Hitting the right notes with personalization","content":"\u003cp\u003eKKday continued to dig into the data and experiment on their website to optimize the sorting/display of their products. By looking at the \u003ca href=\"https://mixpanel.com/behavioral-analytics/\"\u003eInsights\u003c/a\u003e report in Mixpanel, the team realized that they could show more relevant products by sorting on a combination of the number of times a product was sold and the number of times they were viewed. This led to a 7.7% increase in click rates compared to sorting just on sales volume.\u003c/p\u003e\n\u003cp\u003eMixpanel also helped to make it easy for KKday to understand the impact of their machine learning efforts. The team implemented machine learning to help personalize the product sorting for each user. By comparing the results with and without the personalization, they could see that personalization resulted in 4.4% more conversions via the \u003ca href=\"https://mixpanel.com/solutions/conversion/\"\u003eFunnels\u003c/a\u003e report in Mixpanel. This helped them to decide to continue investing resources into machine learning to improve their customers’ experience and the performance of the KKday platforms.\u003c/p\u003e\n"}]}]},{"acf_fc_layout":"content_blocks","blocks":[{"title":"Building alignment and a data-driven culture","content_list":[{"subtitle":"","content":"\u003cp\u003eOne of the key goals for KKday was to build alignment across departments and to help foster a company-wide culture to be focused on their users. Here too, the team benefitted from their use of Mixpanel.\u003c/p\u003e\n\u003cp\u003eWhile different departments used to look at Google Analytics and other business intelligence tools separately, KKday now uses Mixpanel to serve the same view of user behavior insights and \u003ca href=\"https://mixpanel.com/content/guide-to-product-metrics/full-report/\"\u003ekey metrics\u003c/a\u003e to help the entire company to understand their users in the same way even if the different departments may use the insights differently.\u003c/p\u003e\n\u003cp\u003e\u0026#8220;Now our entire company understands user behavior and values data analysis. Before making strategies, we first come up with hypotheses for our primary metrics. Being able to track our metrics helps us to determine which projects are important and reach our goals faster. This is important for us because time and resources are valuable,\u0026#8221; shared Mike Chen, Chief Product Officer at KKday.\u003c/p\u003e\n"}]}]},{"acf_fc_layout":"quote","name":"Mike Chen, Chief Product Officer, KKday","quote":"\u003cp\u003eNow our entire company understands user behavior and values data analysis. Before making strategies, we first come up with hypotheses for our primary metrics. Being able to track our metrics helps us to determine which projects are important and reach our goals faster. This is important for us because time and resources are valuable.\u003c/p\u003e\n"}],"hero_title":"","hero_subtitle":"","hero_background":false,"hero_cta":"","statistics":false,"customer_logo":false,"details":false,"customer_cta":"","testimonial":"","testimonial_name":"","content_section":false,"cta_button_caption":"","cta_button_link":"","rs_header":"","stories":"","customer_name":"","short_description":"","logo_background_color":"white","enable_form_section":true,"form_section_heading":"","demo_icon":false,"form_section_heading_copy":"","card_header":"Creating a culture of analytics to drive better user journeys","card_short_description":"KKday makes user behaviour data accessible to employees, building a culture of analytics to drive better user experiences","card_image":55437,"customer_auto_play_video":"","case.enable_new_v3_template":true,"card_image_retina":false,"case.intro_label":"Customer Story","case.intro_text_v3":"KKday makes user behaviour data accessible to employees, building a culture of analytics to drive better user experiences.","case.intro_headquarters_label":"Headquarters","case.intro_headquarters":"Taipei","case.intro_website_label":"Website","case.intro_website":{"title":"kkday.com","url":"https://www.kkday.com/","target":""},"case.intro_industy_label":"Industry","case.intro_industy":"Retail \u0026 E-commerce","case.content":[{"acf_fc_layout":"quote","name":"Sherry Shih","quote":"\u003cp\u003eWe used to think that our time to conversion was between one to three days but after looking at the data in Mixpanel, we realized that 85% of the time, people were completing their booking process within just 50 minutes. This informed us to better design our user engagement to fit within this time window, instead of optimizing it for one to three days.\u003c/p\u003e\n","position":"Product Manager, KKday "},{"acf_fc_layout":"content-section","text":"\u003ch2\u003eCompany\u003c/h2\u003e\n\u003cp\u003eFounded in 2014, \u003ca href=\"https://www.kkday.com/en\"\u003eKKday\u003c/a\u003e is one of Asia\u0026#8217;s leading innovative travel e-commerce platforms that seeks to offer its users the world\u0026#8217;s most unique and local travel experiences. Headquartered in Taiwan, they have served over 1 million travelers in more than 500 cities. The company has offices across Asia, including Hong Kong, Indonesia, Japan, Korea, Singapore, and Thailand.\u003c/p\u003e\n\u003ch2\u003eChallenges\u003c/h2\u003e\n\u003cp\u003eKKday had been operating their websites since launch in 2014, but adapted to increased mobile traffic by launching a mobile website and app in 2017. With those launches, the product team found that they needed a way to track user behavior not just on each of their different digital assets, but also to connect the dots between the users\u0026#8217; behavior across all three.\u003c/p\u003e\n\u003cp\u003e\u0026#8220;Imagine if a user browses our website in the day using their work computer, then goes home at night to make a purchase using our mobile site, and then downloads our app to check their order and recommend it to their friends. There are many user journeys of this kind, and it is a pity if we cannot track this.\u0026#8221; said Sherry Shih, Product Manager at KKday.\u003c/p\u003e\n\u003cp\u003eUnfortunately, their existing tools could not support this vision, and this became more urgent as more users started to leverage their new mobile website and app.\u003c/p\u003e\n\u003ch2\u003eIdentifying the right product analytics platform\u003c/h2\u003e\n\u003cp\u003eThis led the KKday product team to search for a new product analytics partner who could support their user-focused vision. In the course of their research, the team was impressed by Mixpanel\u0026#8217;s powerful \u003ca href=\"https://mixpanel.com/behavioral-analytics/\"\u003eanalytics capabilities\u003c/a\u003e across different platforms.\u003c/p\u003e\n\u003cp\u003eSherry explains, \u0026#8220;We found that we can analyze user behaviors by embedding events and attributes, and then group users into \u003ca href=\"https://mixpanel.com/blog/using-cohorts-to-better-understand-engage-with-your-customers/\"\u003ecohorts\u003c/a\u003e based on their behaviors. This would allow us to run targeted marketing campaigns on these cohorts to help us progress towards our revenue goals.\u0026#8221;\u003c/p\u003e\n\u003ch2\u003eResults\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBig wins, early on\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eIt wasn\u0026#8217;t long before the improved visibility reaped benefits for KKday. One of the first things that they noticed through Mixpanel\u0026#8217;s \u003ca href=\"https://mixpanel.com/behavioral-analytics/\"\u003eInsights report\u003c/a\u003e was that 80% of the keywords searched by their users were city names. To help users find what they were looking for in a much shorter time, the KKday product team built a new feature in their search box. The 20 most popular cities now show up as soon as users click in the search box.\u003c/p\u003e\n\u003cdiv id=\"attachment_54385\" style=\"width: 610px\" class=\"wp-caption alignnone\"\u003e\u003cimg aria-describedby=\"caption-attachment-54385\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-54385\" src=\"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-1024x423.png\" alt=\"\" width=\"600\" height=\"248\" srcset=\"https://mxpnlcms.wpenginepowered.com/wp-content/uploads/2020/09/kkdayscreenshot1-1024x423.png 1024w, https://mxpnlcms.wpenginepowered.com/wp-content/uploads/2020/09/kkdayscreenshot1-300x124.png 300w, https://mxpnlcms.wpenginepowered.com/wp-content/uploads/2020/09/kkdayscreenshot1-768x317.png 768w, https://mxpnlcms.wpenginepowered.com/wp-content/uploads/2020/09/kkdayscreenshot1-100x41.png 100w, https://mxpnlcms.wpenginepowered.com/wp-content/uploads/2020/09/kkdayscreenshot1-1100x455.png 1100w, https://mxpnlcms.wpenginepowered.com/wp-content/uploads/2020/09/kkdayscreenshot1.png 1297w\" sizes=\"(max-width: 600px) 100vw, 600px\" /\u003e\u003cp id=\"caption-attachment-54385\" class=\"wp-caption-text\"\u003eThe top 20 cities are shown in the search box before the user even starts to type the search terms, making the search experience faster for the majority of users.\u003c/p\u003e\u003c/div\u003e\n\u003cp\u003eThe team also looked at their conversion \u003ca href=\"https://mixpanel.com/solutions/conversion/\"\u003efunnels\u003c/a\u003e and successfully identified which functions on the checkout page were causing the most drop-off. This enabled them to make positive changes to the checkout experience and double their conversion rates to drive increased revenues.\u003c/p\u003e\n\u003cp\u003e\u0026#8220;Before Mixpanel, we didn\u0026#8217;t have the complete map of our user journey. Now that we have full visibility, we can segment our users according to their behavior and better target them. We used to think that our time to conversion was between one to three days but after looking at the data in Mixpanel, we realized that 85% of the time, people were completing their booking process within just 50 minutes. This informed us to better design our user engagement to fit within this time window, instead of optimizing it for one to three days,\u0026#8221; said Sherry.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHitting the right notes with personalization\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eKKday continued to dig into the data and experiment on their website to optimize the sorting/display of their products. By looking at the \u003ca href=\"https://mixpanel.com/behavioral-analytics/\"\u003eInsights\u003c/a\u003e report in Mixpanel, the team realized that they could show more relevant products by sorting on a combination of the number of times a product was sold and the number of times they were viewed. This led to a 7.7% increase in click rates compared to sorting just on sales volume.\u003c/p\u003e\n\u003cp\u003eMixpanel also helped to make it easy for KKday to understand the impact of their machine learning efforts. The team implemented machine learning to help personalize the product sorting for each user. By comparing the results with and without the personalization, they could see that personalization resulted in 4.4% more conversions via the \u003ca href=\"https://mixpanel.com/solutions/conversion/\"\u003eFunnels\u003c/a\u003e report in Mixpanel. This helped them to decide to continue investing resources into machine learning to improve their customers’ experience and the performance of the KKday platforms.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilding alignment and a data-driven culture\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eOne of the key goals for KKday was to build alignment across departments and to help foster a company-wide culture to be focused on their users. Here too, the team benefitted from their use of Mixpanel.\u003c/p\u003e\n\u003cp\u003eWhile different departments used to look at Google Analytics and other business intelligence tools separately, KKday now uses Mixpanel to serve the same view of user behavior insights and \u003ca href=\"https://mixpanel.com/content/guide-to-product-metrics/full-report/\"\u003ekey metrics\u003c/a\u003e to help the entire company to understand their users in the same way even if the different departments may use the insights differently.\u003c/p\u003e\n\u003cp\u003e\u0026#8220;Now our entire company understands user behavior and values data analysis. Before making strategies, we first come up with hypotheses for our primary metrics. Being able to track our metrics helps us to determine which projects are important and reach our goals faster. This is important for us because time and resources are valuable,\u0026#8221; shared Mike Chen, Chief Product Officer at KKday.\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Mike Chen","quote":"\u003cp\u003eNow our entire company understands user behavior and values data analysis. Before making strategies, we first come up with hypotheses for our primary metrics. Being able to track our metrics helps us to determine which projects are important and reach our goals faster. This is important for us because time and resources are valuable.\u003c/p\u003e\n","position":"Chief Product Officer, KKday"}],"case.cta_title":"Build Better Products","case.cta_description":"\u003cp\u003ePowerful, self-serve product analytics to help you convert, engage, and retain more users.\u003c/p\u003e\n","case.cta_buttons":[{"button":{"title":"Get Demo","url":"https://mixpanel.com/contact-us/demo/","target":""},"button_transparent":false},{"button":{"title":"Sign Up","url":"https://mixpanel.com/register/ ","target":""},"button_transparent":true}],"case.v3.template":"v31","case.intro_size_label":"Plan","case.intro_size":"Enterprise","case.intro_reports_label":"Reports featured","case.intro_reports":[{"report":"Insights","custom_label":""},{"report":"Funnels","custom_label":""}],"case.intro.stats":[{"value":"2x","text":"conversion rates at checkout"},{"value":"7.7%","text":"increase in click rate"}],"case.related.disable":false,"case.related.title":"Related Customer 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in 2014, \u003ca href=\"https://www.kkday.com/en\"\u003eKKday\u003c/a\u003e is one of Asia’s leading innovative travel e-commerce platforms that seeks to offer its users the world’s most unique and local travel experiences. Headquartered in Taiwan, they have served over 1 million travelers in more than 500 cities. The company has offices across Asia, including Hong Kong, Indonesia, Japan, Korea, Singapore, and Thailand.\u003c/p\u003e\n"}]},{"label":"Challenges","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003eKKday had been operating their websites since launch in 2014, but adapted to increased mobile traffic by launching a mobile website and app in 2017. With those launches, the product team found that they needed a way to track user behavior not just on each of their different digital assets, but also to connect the dots between the users’ behavior across all three.\u003c/p\u003e\n\u003cp\u003e“Imagine if a user browses our website in the day using their work computer, then goes home at night to make a purchase using our mobile site, and then downloads our app to check their order and recommend it to their friends. There are many user journeys of this kind, and it is a pity if we cannot track this.” said Sherry Shih, Product Manager at KKday.\u003c/p\u003e\n\u003cp\u003eUnfortunately, their existing tools could not support this vision, and this became more urgent as more users started to leverage their new mobile website and app.\u003c/p\u003e\n\u003ch3\u003eIdentifying the right product analytics platform\u003c/h3\u003e\n\u003cp\u003eThis led the KKday product team to search for a new product analytics partner who could support their user-focused vision. In the course of their research, the team was impressed by Mixpanel’s powerful \u003ca href=\"https://mixpanel.com/behavioral-analytics/\"\u003eanalytics capabilities\u003c/a\u003e across different platforms.\u003c/p\u003e\n\u003cp\u003eSherry explains, “We found that we can analyze user behaviors by embedding events and attributes, and then group users into \u003ca href=\"https://mixpanel.com/blog/using-cohorts-to-better-understand-engage-with-your-customers/\"\u003ecohorts\u003c/a\u003e based on their behaviors. This would allow us to run targeted marketing campaigns on these cohorts to help us progress towards our revenue goals.”\u003c/p\u003e\n"}]},{"label":"","components":[{"acf_fc_layout":"quote","name":"Sherry Shih","position":"Product Manager, KKday","quote":"\u003cp\u003eWe used to think that our time to conversion was between one to three days but after looking at the data in Mixpanel, we realized that 85% of the time, people were completing their booking process within just 50 minutes. This informed us to better design our user engagement to fit within this time window, instead of optimizing it for one to three days.\u003c/p\u003e\n"}]},{"label":"Results","components":[{"acf_fc_layout":"content-section","text":"\u003ch3\u003eBig wins, early on\u003c/h3\u003e\n\u003cp\u003eIt wasn’t long before the improved visibility reaped benefits for KKday. One of the first things that they noticed through Mixpanel’s \u003ca href=\"https://mixpanel.com/behavioral-analytics/\"\u003eInsights report\u003c/a\u003e was that 80% of the keywords searched by their users were city names. To help users find what they were looking for in a much shorter time, the KKday product team built a new feature in their search box. The 20 most popular cities now show up as soon as users click in the search box.\u003c/p\u003e\n"},{"acf_fc_layout":"image-section","image_retina":false,"image":{"ID":77810,"id":77810,"title":"kkdayscreenshot1","filename":"kkdayscreenshot1.png","filesize":470271,"url":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1.png","link":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1.png","alt":"","author":"170","description":"","caption":"","name":"dde8736ca866464698485bb01af55366","status":"inherit","uploaded_to":106315,"date":"2020-09-07 05:00:34","modified":"2023-08-30 18:28:33","menu_order":0,"mime_type":"image/png","type":"image","subtype":"png","icon":"http://mxpnlcms.wpengine.com/wp-includes/images/media/default.png","width":1297,"height":536,"sizes":{"thumbnail":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-300x124.png","medium-width":300,"medium-height":124,"medium_large":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-768x317.png","medium_large-width":768,"medium_large-height":317,"large":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-1024x423.png","large-width":1024,"large-height":423,"1536x1536":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1.png","1536x1536-width":1297,"1536x1536-height":536,"2048x2048":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1.png","2048x2048-width":1297,"2048x2048-height":536,"medium-size":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-600x400.png","medium-size-width":600,"medium-size-height":400,"card-image":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-720x420.png","card-image-width":720,"card-image-height":420,"portrait":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-280x280.png","portrait-width":280,"portrait-height":280,"small-icon":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-62x62.png","small-icon-width":62,"small-icon-height":62,"icon-logo":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-100x41.png","icon-logo-width":100,"icon-logo-height":41,"icon-logo-big":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-300x124.png","icon-logo-big-width":300,"icon-logo-big-height":124,"blog":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-1100x455.png","blog-width":1100,"blog-height":455,"blog-retina":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1.png","blog-retina-width":1297,"blog-retina-height":536,"webinar":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-644x360.png","webinar-width":644,"webinar-height":360,"webinar-retina":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-1288x536.png","webinar-retina-width":1288,"webinar-retina-height":536,"event-speakers":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/09/kkdayscreenshot1-170x170.png","event-speakers-width":170,"event-speakers-height":170}},"image_width":"","caption":"The top 20 cities are shown in the search box before the user even starts to type the search terms, making the search experience faster for the majority of users."},{"acf_fc_layout":"content-section","text":"\u003cp\u003eThe team also looked at their conversion \u003ca href=\"https://mixpanel.com/solutions/conversion/\"\u003efunnels\u003c/a\u003e and successfully identified which functions on the checkout page were causing the most drop-off. This enabled them to make positive changes to the checkout experience and double their conversion rates to drive increased revenues.\u003c/p\u003e\n\u003cp\u003e“Before Mixpanel, we didn’t have the complete map of our user journey. Now that we have full visibility, we can segment our users according to their behavior and better target them. We used to think that our time to conversion was between one to three days but after looking at the data in Mixpanel, we realized that 85% of the time, people were completing their booking process within just 50 minutes. This informed us to better design our user engagement to fit within this time window, instead of optimizing it for one to three days,” said Sherry.\u003c/p\u003e\n\u003ch3\u003eHitting the right notes with personalization\u003c/h3\u003e\n\u003cp\u003eKKday continued to dig into the data and experiment on their website to optimize the sorting/display of their products. By looking at the \u003ca href=\"https://mixpanel.com/behavioral-analytics/\"\u003eInsights\u003c/a\u003e report in Mixpanel, the team realized that they could show more relevant products by sorting on a combination of the number of times a product was sold and the number of times they were viewed. This led to a 7.7% increase in click rates compared to sorting just on sales volume.\u003c/p\u003e\n\u003cp\u003eMixpanel also helped to make it easy for KKday to understand the impact of their machine learning efforts. The team implemented machine learning to help personalize the product sorting for each user. By comparing the results with and without the personalization, they could see that personalization resulted in 4.4% more conversions via the \u003ca href=\"https://mixpanel.com/solutions/conversion/\"\u003eFunnels\u003c/a\u003e report in Mixpanel. This helped them to decide to continue investing resources into machine learning to improve their customers’ experience and the performance of the KKday platforms.\u003c/p\u003e\n\u003ch3\u003eBuilding alignment and a data-driven culture\u003c/h3\u003e\n\u003cp\u003eOne of the key goals for KKday was to build alignment across departments and to help foster a company-wide culture to be focused on their users. Here too, the team benefitted from their use of Mixpanel.\u003c/p\u003e\n\u003cp\u003eWhile different departments used to look at Google Analytics and other business intelligence tools separately, KKday now uses Mixpanel to serve the same view of user behavior insights and \u003ca href=\"https://mixpanel.com/content/guide-to-product-metrics/full-report/\"\u003ekey metrics\u003c/a\u003e to help the entire company to understand their users in the same way even if the different departments may use the insights differently.\u003c/p\u003e\n\u003cp\u003e“Now our entire company understands user behavior and values data analysis. Before making strategies, we first come up with hypotheses for our primary metrics. Being able to track our metrics helps us to determine which projects are important and reach our goals faster. This is important for us because time and resources are valuable,” shared Mike Chen, Chief Product Officer at KKday.\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Mike Chen","position":"Chief Product Officer, KKday","quote":"\u003cp\u003e\u003cq\u003eNow our entire company understands user behavior and values data analysis. Before making strategies, we first come up with hypotheses for our primary metrics. Being able to track our metrics helps us to determine which projects are important and reach our goals faster. This is important for us because time and resources are valuable. \u003c/q\u003e\u003c/p\u003e\n"}]}],"case.related.stories":[{"ID":106314,"post_author":"170","post_date":"2020-06-10 20:33:19","post_date_gmt":"2020-06-11 03:33:19","post_content":"","post_title":"Uber Carshare drives user growth and retention with improved product insights","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"uber-carshare-case-study","to_ping":"","pinged":"","post_modified":"2023-09-06 15:52:31","post_modified_gmt":"2023-09-06 22:52:31","post_content_filtered":"","post_parent":0,"guid":"https://mxpnlcms.wpengine.com/?post_type=customer-story-v2\u0026#038;p=18188","menu_order":0,"post_type":"customer-story-v2","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":106316,"post_author":"112","post_date":"2021-02-09 09:00:53","post_date_gmt":"2021-02-09 16:00:53","post_content":"","post_title":"ZipRecruiter","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ziprecruiter","to_ping":"","pinged":"","post_modified":"2023-09-08 06:56:57","post_modified_gmt":"2023-09-08 13:56:57","post_content_filtered":"","post_parent":0,"guid":"https://mxpnlcms.wpengine.com/?post_type=customer-story-v2\u0026#038;p=68792","menu_order":0,"post_type":"customer-story-v2","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":106312,"post_author":"202","post_date":"2020-06-14 00:34:20","post_date_gmt":"2020-06-14 07:34:20","post_content":"","post_title":"DocuSign leverages Mixpanel to accelerate the growth of its 100 million-strong user base","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"docusign-accelerates-growth","to_ping":"","pinged":"","post_modified":"2023-08-27 21:25:22","post_modified_gmt":"2023-08-28 04:25:22","post_content_filtered":"","post_parent":0,"guid":"http://mxpnlcms.wpengine.com/?post_type=customer-story-v2\u0026#038;p=5119","menu_order":7,"post_type":"customer-story-v2","post_mime_type":"","comment_count":"0","filter":"raw"}],"custom_url":"default"},"tags":[],"post_thumbnail":"","post_thumbnail_small":"","authors":"170","meta_desc":"KKday uses Mixpanel to help the entire company understand their users' behavior and value data analysis. 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Working with 250,000 companies in 188 countries, DocuSign helps individuals and companies go fully digital to help them keep life and business moving forward.\u003c/p\u003e\n\u003cp\u003eDocuSign prides itself on offering a world-class experience for organizations of every size, industry and geography. It’s one of the few companies whose technology touches its customers’ customers. Called “Signers” by DocuSign, many of them have never electronically signed anything before experiencing DocuSign.\u003c/p\u003e\n\u003cp\u003e“Making sure that DocuSign is easy to use so that our customers’ agreements get returned completed and signed as fast as possible is key to our customers’ success,” says Drew Ashlock, Senior Product Manager. “We want our customers and their customers to love the experience of DocuSigning because that’s what fuels the network effect and virality.”\u003c/p\u003e\n\u003cp\u003eThe more people who send out documents, the more people are exposed to DocuSign: in fact, this network effect of its core product flow brings in 130,000 new unique users every day. Key to scaling for this massive growth is having fast, easy, and targeted product analytics.\u003c/p\u003e\n\u003cp\u003e“We measure our success by our customers’ success,” Ashlock notes. “Successful Transactions — the number of documents that our customers successfully complete using DocuSign — is our one key metric. It ensures that every employee is aligned to making it as easy and fast as possible for customers to complete their transactions on the DocuSign Global Trust Network.”\u003c/p\u003e\n\u003cp\u003e\u003ciframe loading=\"lazy\" title=\"DocuSign makes its teams data-driven with Mixpanel\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/drljh1j76os?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","image":false,"quote":"“Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.” -Drew Ashlock, Senior Product Manager, DocuSign","video_show":false,"video_file":false,"video_cover":false},{"header":"The solution","text":"\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003eDocuSign uses Mixpanel in a variety of ways across the company. As DocuSign’s needs have grown over time, Mixpanel has easily grown with them.\u003c/p\u003e\n\u003cp\u003e“When we originally started using Mixpanel in 2013, it was just for marketing,” says Ashlock. “We wanted to better understand how many users were actually converting to paid customers.”\u003c/p\u003e\n\u003cp\u003e“Then we wanted to ensure Signers were able to be successful and complete documents,” Ashlock continues, “because increasing successful Signers helps grow use of DocuSign and the total number of Successful Transactions.”\u003c/p\u003e\n\u003cp\u003eToday, DocuSign uses Mixpanel at every step of the customer journey, from acquiring new users to converting those users into paid customers.\u003c/p\u003e\n\u003cp\u003e“As long as our Successful Transactions are growing, that means continued success for our customers and continued growth for our company.”\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","image":false,"quote":"“With Mixpanel, everybody can see who made it through the funnel.\"","video_show":false,"video_file":false,"video_cover":false},{"header":"The results","text":"\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cstrong\u003eUsing Funnels to test features increased upgrade rates by 5%\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eMost users are accustomed to DocuSign’s generous freemium features, and so Drew Ashlock and his product team knew there were numerous opportunities to encourage free users towards upgrading as they used DocuSign more.\u003c/p\u003e\n\u003cp\u003eThey reasoned that by exposing certain gated premium features, they would incentivize more free users to upgrade.\u003c/p\u003e\n\u003cp\u003e“When we decided to expose some premium features to our free users,” says Ashlock, “we used super properties and Funnels to track which features drove conversions for our free users.”\u003c/p\u003e\n\u003cp\u003eTheir \u003ca href=\"https://mixpanel.com/funnels/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eFunnels\u003c/a\u003e demonstrated that feature walls resulted in a 5% lift in upgrade conversions. “Given that we see 130,000 new unique users every day, this is a significant boost for us,” says Ashlock.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eA/B testing for a 15% jump in account creation\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eDocuSign used Mixpanel to monitor an \u003ca href=\"https://mixpanel.com/mobile-ab-testing/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eA/B test\u003c/a\u003e to see if they could increase another important metric: New Signer Accounts.\u003c/p\u003e\n\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003eNew Signers are able to create a free account after signing a document. The free account retains a copy of the signed document and allow Signers to use DocuSign as a Sender.\u003c/p\u003e\n\u003cp\u003eUsing Mixpanel to monitor this essential funnel, DocuSign increased free account creation by 15%.\u003c/p\u003e\n\u003cp\u003e“Where the value of Mixpanel comes in is in being able to monitor that viral funnel to ensure New Signer success,” says Ashlock.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFirst user conversion rate boosted by 10%\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003ePrior to Mixpanel, DocuSign didn\u0026#8217;t have a clear window into new user behavior. When the team noted a significant drop off in conversions immediately after the initial sign up, they turned to Mixpanel to understand why.\u003c/p\u003e\n\u003cp\u003eDocuSign suspected they were missing a step in the onboarding process and decided to test the impact of a first user experience for new users.\u003c/p\u003e\n\u003cp\u003e“Initially, we were leaning on our UI and let new users explore our web app on their own,” says Ashlock. “But with Mixpanel, we could monitor how users interact with the web app as we test and launch new features.”\u003c/p\u003e\n\u003cp\u003e“Now, we walk customers through sending a document when they log into our web app for the first time,” says Ashlock. By adding this curated \u0026#8220;first user” experience, DocuSign boosted Signer-to-Sender conversions by 10%.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","image":false,"quote":"","video_show":false,"video_file":false,"video_cover":false},{"header":"What's next","text":"\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003eAs DocuSign has grown, it has accumulated a massive quantity of data across data stores old and new.\u003c/p\u003e\n\u003cp\u003e“We\u0026#8217;re building a data ecosystem now, gradually adding more data that we want people to have easier access to,” says Ashlock.\u003c/p\u003e\n\u003cp\u003e“We\u0026#8217;re integrating all the data that actually powers DocuSign into a data warehouse, adding event-based user tracking across all our different applications, and syncing up with billing data, back end data, and email data. It’s going to be great to have all of that disparate data available in a single place where we can query it,” Ashlock says.\u003c/p\u003e\n\u003cp\u003e“Being able to then tie Mixpanel events to our backend data is going to be big for us. \u003cstrong\u003eMixpanel helps makes our data more valuable.\u003c/strong\u003e”\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","image":false,"quote":"","video_show":false,"video_file":false,"video_cover":false}],"cta_button_caption":"Download PDF","cta_button_link":"https://discover.mixpanel.com/rs/461-OYV-624/images/docusign-case-study-mixpanel-2016.pdf","rs_header":"Related stories","stories":[5125,5114],"customer_name":"DocuSign","short_description":"DocuSign uses Mixpanel to accelerate the growth of its 100 million-strong user base.","logo_background_color":"white","enable_form_section":true,"form_section_heading":"Get a demo of Mixpanel","demo_icon":4254,"form_section_heading_copy":"Companies like yours are acting now on user insights to grow their business and empower their teams to be data-driven every day. Let us show you what Mixpanel can do for you.","card_header":"Signing up more customers","card_short_description":"DocuSign uses Mixpanel to increase conversions, onboarding, and upgrades. ","card_image":12527,"case.enable_new_template":true,"case.intro_logo":{"image":9808,"image_width":"","retina_image":false,"mobile_image":false},"case.preview_text":"DocuSign uses Mixpanel to increase conversions, onboarding, and upgrades. ","case.intro_text":"Helping companies automate documents, DocuSign, uses Mixpanel to track key metrics to improve its customer experience, resulting in more conversions, onboarding completions, and paid upgrades. ","case.intro_button":{"button_text":"Get Demo ","button_type":"modal","button_link_external":"","button_link_internal":null,"button_link_modal":"#modal-get-demo","button_track_event":""},"case.intro_image":{"image":9807,"image_width":"","retina_image":false,"mobile_image":false},"case.components":[{"acf_fc_layout":"boxes","list":[{"type":"value","text":"increase in accounts","value":"15%"},{"type":"value","text":"increase in first-time conversions","value":"10%"},{"type":"value","text":"increase in upgrades","value":"5%"}]},{"acf_fc_layout":"quote","name":"Drew Ashlock, Senior Product Manager, DocuSign","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"content_blocks","blocks":[{"title":"Company ","content_list":[{"subtitle":"","content":"\u003cp\u003e\u003ca href=\"https://www.docusign.com/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDocuSign\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e is the global standard for Digital Transaction Management (DTM) and eSignature, with more than 100M users globally. Working with 250K companies in 188 countries, DocuSign helps individuals and companies go fully digital to help them keep life and business moving forward.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDocuSign prides itself on offering a world-class experience for organizations of every size, industry, and geography. It’s one of the few companies whose technology touches its customers’ customers. Called “Signers” by DocuSign, many of them have never electronically signed anything before experiencing DocuSign.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Making sure that DocuSign is easy to use so that our customers’ agreements get returned completed and signed as fast as possible is key to our customers’ success,” says Drew Ashlock, Senior Product Manager. “We want our customers and their customers to love the experience of DocuSigning because that’s what fuels the network effect and virality.”\u003c/span\u003e\u003c/p\u003e\n"}]},{"title":"Goals ","content_list":[{"subtitle":"","content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe more people who send out documents, the more people are exposed to DocuSign. In fact, this network effect of its core product flow brings in 130,000 new unique users every day. Key to scaling for this massive growth is having fast, easy, and targeted product analytics.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“We measure our success by our customers’ success,” Drew notes. “Successful Transactions — the number of documents that our customers successfully complete using DocuSign — is our one key metric. It ensures that every employee is aligned to making it as easy and fast as possible for customers to complete their transactions on the DocuSign Global Trust Network.”\u003c/span\u003e\u003c/p\u003e\n"}]},{"title":"Solution","content_list":[{"subtitle":"","content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDocuSign uses Mixpanel in a variety of ways across the company. As DocuSign’s needs have grown over time, Mixpanel has easily grown with them. “When we originally started using Mixpanel in 2013, it was just for marketing,” says Drew. “We wanted to better understand how many users were actually converting to paid customers.”\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Then we wanted to ensure Signers were able to be successful and complete documents,” Drew continues, “because increasing successful Signers helps grow use of DocuSign and the total number of Successful Transactions.”\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eToday, DocuSign uses Mixpanel at every step of the customer journey, from acquiring new users to converting those users into paid customers. “As long as our Successful Transactions are growing, that means continued success for our customers and continued growth for our company.”\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e“With Mixpanel, everybody can see who made it through the funnel.\u0026#8221;\u003c/span\u003e\u003c/i\u003e\u003c/p\u003e\n"},{"subtitle":"Using Funnels to test features ","content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMost users are accustomed to DocuSign’s generous freemium features, so Drew and his product team knew there were numerous opportunities to encourage free users towards upgrading as they used DocuSign more.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey reasoned that by exposing certain gated premium features, they would incentivize more free users to upgrade. “When we decided to expose some premium features to our free users,” says Drew, “we used super properties and Funnels to track which features drove conversions for our free users.”\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe team’s \u003c/span\u003e\u003ca href=\"https://mixpanel.com/funnels/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFunnels\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e demonstrated that feature walls resulted in a 5% lift in upgrade conversions. “Given that we see 130,000 new unique users every day, this is a significant boost for us,” says Drew.\u003c/span\u003e\u003c/p\u003e\n"},{"subtitle":"Improving account creation with A/B testing","content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDocuSign used Mixpanel to monitor an \u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eA/B test\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e to see if it could increase another important metric: New Signer Accounts.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNew Signers are able to create a free account after signing a document. The free account retains a copy of the signed document and allows Signers to use DocuSign as a Sender.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUsing Mixpanel to monitor this essential funnel, DocuSign increased free account creation by 15%.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Where the value of Mixpanel comes in is in being able to monitor that viral funnel to ensure New Signer success,” says Drew.\u003c/span\u003e\u003c/p\u003e\n"},{"subtitle":"Boosting first-time user conversions","content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePrior to Mixpanel, DocuSign didn’t have a clear window into new user behavior. When the team noted a significant drop off in conversions immediately after the initial sign up, they turned to Mixpanel to understand why.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDocuSign suspected it was missing a step in the onboarding process and decided to test the impact of a separate user experience for new users.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Initially, we were leaning on our UI and let new users explore our web app on their own,” says Drew. “But with Mixpanel, we could monitor how users interact with the web app as we test and launch new features.”\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Now, we walk customers through sending a document when they log into our web app for the first time,” says Drew. By adding this curated “first user” experience, DocuSign boosted Signer-to-Sender conversions by 10%.\u003c/span\u003e\u003c/p\u003e\n"}]},{"title":"Results ","content_list":[{"subtitle":"","content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith the help of Mixpanel, Drew and his team were able to boost conversions, improve onboarding completion, and get more paid customers to upgrade. Going forward, DocuSign is using Mixpanel to make its overall data more impactful. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAs DocuSign grows, it continues to accumulate a massive quantity of data across data stores old and new. “We’re building a data ecosystem now, gradually adding more data that we want people to have easier access to,” says Drew.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“We’re integrating all the data that actually powers DocuSign into a data warehouse, adding event-based user tracking across all our different applications, and syncing up with billing data, back end data, and email data. It’s going to be great to have all of that disparate data available in a single place where we can query it,” Drew says.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Being able to then tie Mixpanel events to our backend data is going to be big for us. Mixpanel helps make our data more valuable.”\u003c/span\u003e\u003c/p\u003e\n"}]}]},{"acf_fc_layout":"cta","title":"What will your data teach you?","subtitle":"SIGN UP FOR MIXPANEL","text":"\u003cp data-transition-delay=\"0.3s\"\u003eUnderstand your users better.\u003c/p\u003e\n","button":{"button_text":"Get Demo ","button_type":"modal","button_link_external":"","button_link_internal":null,"button_link_modal":"#modal-get-demo","button_track_event":""},"decoration":false}],"customer_auto_play_video":"","case.enable_new_v3_template":true,"case.intro_label":"Customer Story","case.intro_text_v3":"DocuSign leverages Mixpanel to track key metrics, resulting in more conversions, onboarding completions, and paid upgrades.","card_image_retina":false,"case.intro_headquarters_label":"Headquarters","case.intro_headquarters":"San Francisco, CA","case.intro_website_label":"Website","case.intro_website":{"title":"docusign.com","url":"https://www.docusign.com/","target":"_blank"},"case.intro_industy_label":"Industry","case.intro_industy":"SaaS","case.content":[{"acf_fc_layout":"content-section","text":"\u003ch2\u003eCompany\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://www.docusign.com/\"\u003eDocuSign\u003c/a\u003e is the global standard for Digital Transaction Management (DTM) and eSignature, with more than 100M users globally. Working with 250K companies in 188 countries, DocuSign helps individuals and companies go fully digital to help them keep life and business moving forward.\u003c/p\u003e\n\u003cp\u003eDocuSign prides itself on offering a world-class experience for organizations of every size, industry, and geography. It’s one of the few companies whose technology touches its customers’ customers. Called “Signers” by DocuSign, many of them have never electronically signed anything before experiencing DocuSign.\u003c/p\u003e\n\u003cp\u003e“Making sure that DocuSign is easy to use so that our customers’ agreements get returned completed and signed as fast as possible is key to our customers’ success,” says Drew Ashlock, Senior Product Manager. “We want our customers and their customers to love the experience of DocuSigning because that’s what fuels the network effect and virality.”\u003c/p\u003e\n\u003ch2\u003eGoals\u003c/h2\u003e\n\u003cp\u003eThe more people who send out documents, the more people are exposed to DocuSign. In fact, this network effect of its core product flow brings in 130,000 new unique users every day. Key to scaling for this massive growth is having fast, easy, and targeted product analytics.\u003c/p\u003e\n\u003cp\u003e“We measure our success by our customers’ success,” Drew notes. “Successful Transactions — the number of documents that our customers successfully complete using DocuSign — is our one key metric. It ensures that every employee is aligned to making it as easy and fast as possible for customers to complete their transactions on the DocuSign Global Trust Network.”\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Drew Ashlock,","quote":"\u003cp\u003e\u003cstrong\u003e\u0026#8220;Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.\u0026#8221;\u003c/strong\u003e\u003c/p\u003e\n","position":"Senior Product Manager at DocuSign"},{"acf_fc_layout":"content-section","text":"\u003ch2\u003eSolution\u003c/h2\u003e\n\u003cp\u003eDocuSign uses Mixpanel in a variety of ways across the company. As DocuSign’s needs have grown over time, Mixpanel has easily grown with them. “When we originally started using Mixpanel in 2013, it was just for marketing,” says Drew. “We wanted to better understand how many users were actually converting to paid customers.”\u003c/p\u003e\n\u003cp\u003e“Then we wanted to ensure Signers were able to be successful and complete documents,” Drew continues, “because increasing successful Signers helps grow use of DocuSign and the total number of Successful Transactions.”\u003c/p\u003e\n\u003cp\u003eToday, DocuSign uses Mixpanel at every step of the customer journey, from acquiring new users to converting those users into paid customers. “As long as our Successful Transactions are growing, that means continued success for our customers and continued growth for our company.”\u003c/p\u003e\n\u003cp\u003e“With Mixpanel, everybody can see who made it through the funnel.\u0026#8221;\u003c/p\u003e\n\u003ch3\u003eUsing Funnels to test features\u003c/h3\u003e\n\u003cp\u003eMost users are accustomed to DocuSign’s generous freemium features, so Drew and his product team knew there were numerous opportunities to encourage free users towards upgrading as they used DocuSign more.\u003c/p\u003e\n\u003cp\u003eThey reasoned that by exposing certain gated premium features, they would incentivize more free users to upgrade. “When we decided to expose some premium features to our free users,” says Drew, “we used super properties and Funnels to track which features drove conversions for our free users.”\u003c/p\u003e\n\u003cp\u003eThe team’s \u003ca href=\"https://mixpanel.com/funnels/\"\u003eFunnels\u003c/a\u003e demonstrated that feature walls resulted in a 5% lift in upgrade conversions. “Given that we see 130,000 new unique users every day, this is a significant boost for us,” says Drew.\u003c/p\u003e\n\u003ch3\u003eImproving account creation with A/B testing\u003c/h3\u003e\n\u003cp\u003eDocuSign used Mixpanel to monitor an A/B test to see if it could increase another important metric: New Signer Accounts.\u003c/p\u003e\n\u003cp\u003eNew Signers are able to create a free account after signing a document. The free account retains a copy of the signed document and allows Signers to use DocuSign as a Sender.\u003c/p\u003e\n\u003cp\u003eUsing Mixpanel to monitor this essential funnel, DocuSign increased free account creation by 15%.\u003c/p\u003e\n\u003cp\u003e“Where the value of Mixpanel comes in is in being able to monitor that viral funnel to ensure New Signer success,” says Drew.\u003c/p\u003e\n\u003ch3\u003eBoosting first-time user conversions\u003c/h3\u003e\n\u003cp\u003ePrior to Mixpanel, DocuSign didn’t have a clear window into new user behavior. When the team noted a significant drop off in conversions immediately after the initial sign up, they turned to Mixpanel to understand why.\u003c/p\u003e\n\u003cp\u003eDocuSign suspected it was missing a step in the onboarding process and decided to test the impact of a separate user experience for new users.\u003c/p\u003e\n\u003cp\u003e“Initially, we were leaning on our UI and let new users explore our web app on their own,” says Drew. “But with Mixpanel, we could monitor how users interact with the web app as we test and launch new features.”\u003c/p\u003e\n\u003cp\u003e“Now, we walk customers through sending a document when they log into our web app for the first time,” says Drew. By adding this curated “first user” experience, DocuSign boosted Signer-to-Sender conversions by 10%.\u003c/p\u003e\n\u003ch2\u003eResults\u003c/h2\u003e\n\u003cp\u003eWith the help of Mixpanel, Drew and his team were able to boost conversions, improve onboarding completion, and get more paid customers to upgrade. Going forward, DocuSign is using Mixpanel to make its overall data more impactful.\u003c/p\u003e\n\u003cp\u003eAs DocuSign grows, it continues to accumulate a massive quantity of data across data stores old and new. “We’re building a data ecosystem now, gradually adding more data that we want people to have easier access to,” says Drew.\u003c/p\u003e\n\u003cp\u003e“We’re integrating all the data that actually powers DocuSign into a data warehouse, adding event-based user tracking across all our different applications, and syncing up with billing data, back end data, and email data. 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href=\"https://www.docusign.com/\"\u003eDocuSign\u003c/a\u003e is the global standard for Digital Transaction Management (DTM) and eSignature, with more than 100M users globally. Working with 250K companies in 188 countries, DocuSign helps individuals and companies go fully digital to help them keep life and business moving forward.\u003c/p\u003e\n\u003cp\u003eDocuSign prides itself on offering a world-class experience for organizations of every size, industry, and geography. It’s one of the few companies whose technology touches its customers’ customers. Called “Signers” by DocuSign, many of them have never electronically signed anything before experiencing DocuSign.\u003c/p\u003e\n\u003cp\u003e“Making sure that DocuSign is easy to use so that our customers’ agreements get returned completed and signed as fast as possible is key to our customers’ success,” says Drew Ashlock, Senior Product Manager. “We want our customers and their customers to love the experience of DocuSigning because that’s what fuels the network effect and virality.”\u003c/p\u003e\n"}]},{"label":"Goals","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003eThe more people who send out documents, the more people are exposed to DocuSign. In fact, this network effect of its core product flow brings in 130,000 new unique users every day. Key to scaling for this massive growth is having fast, easy, and targeted product analytics.\u003c/p\u003e\n\u003cp\u003e“We measure our success by our customers’ success,” Drew notes. “Successful Transactions — the number of documents that our customers successfully complete using DocuSign — is our one key metric. It ensures that every employee is aligned to making it as easy and fast as possible for customers to complete their transactions on the DocuSign Global Trust Network.”\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Drew Ashlock","position":"Senior Product Manager","quote":"\u003cp\u003eMixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.\u003c/p\u003e\n"}]},{"label":"Solution","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003eDocuSign uses Mixpanel in a variety of ways across the company. As DocuSign’s needs have grown over time, Mixpanel has easily grown with them. “When we originally started using Mixpanel in 2013, it was just for marketing,” says Drew. “We wanted to better understand how many users were actually converting to paid customers.”\u003c/p\u003e\n\u003cp\u003e“Then we wanted to ensure Signers were able to be successful and complete documents,” Drew continues, “because increasing successful Signers helps grow use of DocuSign and the total number of Successful Transactions.”\u003c/p\u003e\n\u003cp\u003eToday, DocuSign uses Mixpanel at every step of the customer journey, from acquiring new users to converting those users into paid customers. “As long as our Successful Transactions are growing, that means continued success for our customers and continued growth for our company.”\u003c/p\u003e\n\u003cp\u003e“With Mixpanel, everybody can see who made it through the funnel.”\u003c/p\u003e\n\u003ch3\u003eUsing Funnels to test features\u003c/h3\u003e\n\u003cp\u003eMost users are accustomed to DocuSign’s generous freemium features, so Drew and his product team knew there were numerous opportunities to encourage free users towards upgrading as they used DocuSign more.\u003c/p\u003e\n\u003cp\u003eThey reasoned that by exposing certain gated premium features, they would incentivize more free users to upgrade. “When we decided to expose some premium features to our free users,” says Drew, “we used super properties and Funnels to track which features drove conversions for our free users.”\u003c/p\u003e\n\u003cp\u003eThe team’s \u003ca href=\"https://mixpanel.com/funnels/\"\u003eFunnels\u003c/a\u003e demonstrated that feature walls resulted in a 5% lift in upgrade conversions. “Given that we see 130,000 new unique users every day, this is a significant boost for us,” says Drew.\u003c/p\u003e\n\u003ch3\u003eImproving account creation with A/B testing\u003c/h3\u003e\n\u003cp\u003eDocuSign used Mixpanel to monitor an A/B test to see if it could increase another important metric: New Signer Accounts.\u003c/p\u003e\n\u003cp\u003eNew Signers are able to create a free account after signing a document. The free account retains a copy of the signed document and allows Signers to use DocuSign as a Sender.\u003c/p\u003e\n\u003cp\u003eUsing Mixpanel to monitor this essential funnel, DocuSign increased free account creation by 15%.\u003c/p\u003e\n\u003cp\u003e“Where the value of Mixpanel comes in is in being able to monitor that viral funnel to ensure New Signer success,” says Drew.\u003c/p\u003e\n\u003ch3\u003eBoosting first-time user conversions\u003c/h3\u003e\n\u003cp\u003ePrior to Mixpanel, DocuSign didn’t have a clear window into new user behavior. When the team noted a significant drop off in conversions immediately after the initial sign up, they turned to Mixpanel to understand why.\u003c/p\u003e\n\u003cp\u003eDocuSign suspected it was missing a step in the onboarding process and decided to test the impact of a separate user experience for new users.\u003c/p\u003e\n\u003cp\u003e“Initially, we were leaning on our UI and let new users explore our web app on their own,” says Drew. “But with Mixpanel, we could monitor how users interact with the web app as we test and launch new features.”\u003c/p\u003e\n\u003cp\u003e“Now, we walk customers through sending a document when they log into our web app for the first time,” says Drew. By adding this curated “first user” experience, DocuSign boosted Signer-to-Sender conversions by 10%.\u003c/p\u003e\n"}]},{"label":"Results","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003eWith the help of Mixpanel, Drew and his team were able to boost conversions, improve onboarding completion, and get more paid customers to upgrade. Going forward, DocuSign is using Mixpanel to make its overall data more impactful.\u003c/p\u003e\n\u003cp\u003eAs DocuSign grows, it continues to accumulate a massive quantity of data across data stores old and new. “We’re building a data ecosystem now, gradually adding more data that we want people to have easier access to,” says Drew.\u003c/p\u003e\n\u003cp\u003e“We’re integrating all the data that actually powers DocuSign into a data warehouse, adding event-based user tracking across all our different applications, and syncing up with billing data, back end data, and email data. It’s going to be great to have all of that disparate data available in a single place where we can query it,” Drew says.\u003c/p\u003e\n\u003cp\u003e“Being able to then tie Mixpanel events to our backend data is going to be big for us. Mixpanel helps make our data more valuable.”\u003c/p\u003e\n"}]}],"case.related.stories":[{"ID":106313,"post_author":"202","post_date":"2020-06-19 00:06:24","post_date_gmt":"2020-06-19 07:06:24","post_content":"","post_title":"Mixpanel + Ticketmaster","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ticketmaster-one-user-analytics","to_ping":"","pinged":"","post_modified":"2023-09-11 14:25:11","post_modified_gmt":"2023-09-11 21:25:11","post_content_filtered":"","post_parent":0,"guid":"http://mxpnlcms.wpengine.com/?post_type=customer-story-v2\u0026#038;p=5222","menu_order":20,"post_type":"customer-story-v2","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":106318,"post_author":"135","post_date":"2022-10-19 08:15:00","post_date_gmt":"2022-10-19 15:15:00","post_content":"","post_title":"How AB Tasty adopted a product-led growth strategy to drive free trial 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Ticketmaster","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ticketmaster-one-user-analytics","to_ping":"","pinged":"","post_modified":"2023-09-11 14:25:11","post_modified_gmt":"2023-09-11 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Entertainment","slug":"media-entertainment","term_group":0,"term_taxonomy_id":362,"taxonomy":"customer-story-industry","description":"","parent":0,"count":19,"filter":"raw"},{"term_id":585,"name":"NA","slug":"na","term_group":0,"term_taxonomy_id":585,"taxonomy":"customer-story-region","description":"","parent":0,"count":69,"filter":"raw"},{"term_id":368,"name":"Product","slug":"product-management","term_group":0,"term_taxonomy_id":368,"taxonomy":"customer-story-role","description":"","parent":0,"count":82,"filter":"raw"},{"term_id":363,"name":"Retail \u0026amp; E-commerce","slug":"retail-e-commerce","term_group":0,"term_taxonomy_id":363,"taxonomy":"customer-story-industry","description":"","parent":0,"count":13,"filter":"raw"},{"term_id":375,"name":"Retention","slug":"retention","term_group":0,"term_taxonomy_id":375,"taxonomy":"customer-story-feature","description":"","parent":0,"count":25,"filter":"raw"}],"acf":{"hero_title":"How Mixpanel inspired a new B2B tool in Ticketmaster ONE","hero_subtitle":"Customer success story","hero_background":5225,"hero_cta":"Contact us","statistics":false,"customer_logo":5224,"details":[{"title":"Industry","value":"E-commerce"},{"title":"Products used","value":"Insights, Funnels, Retention"},{"title":"Goals","value":"Understand and articulate user behavior to shape product decisions"}],"customer_cta":"Try Mixpanel for free","testimonial":"","testimonial_name":"","content_section":[{"header":"Overview","text":"\u003cdiv class=\"page\" title=\"Page 1\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.ticketmaster.com/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eTicketmaster\u003c/a\u003e, the world’s leading ticketing company and top ten e-commerce site, delivers 480 million tickets to fans in 28 countries.\u003c/p\u003e\n\u003cp\u003eTo service its portfolio of venues, artists, and promoters, the entertainment platform built Ticketmaster ONE, a suite of B2B products. This platform allows clients to manage events, create and execute effective marketing, and view sales and attendance reporting.\u003c/p\u003e\n\u003cp\u003eOne of Ticketmaster ONE’s B2B applications is FanBuilder, a tool that finds, targets, and converts more customers.\u003c/p\u003e\n\u003cp\u003eFanBuilder gives clients segmented data that provides valuable insights into what makes for an effective digital marketing campaign. Christopher Vezzuto, Senior Software Engineer at Ticketmaster, leads the data-driven development team there.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","image":false,"quote":"\"With Mixpanel, we measure FanBuilder's adoption and get granular insight into how effectively we meet the needs of our clients.\"","video_show":false,"video_file":false,"video_cover":false},{"header":"Solution","text":"\u003cdiv class=\"page\" title=\"Page 1\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003eDifferent from its e-commerce marketplace, Ticketmaster ONE’s product owners measure and build the platform like a business-to-business SaaS solution.\u003c/p\u003e\n\u003cdiv class=\"page\" title=\"Page 1\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003eTo understand its wide array of clients, Ticketmaster ONE implemented Mixpanel’s \u003ca href=\"https://mixpanel.com/people/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003euser analytics\u003c/a\u003e across all its business applications.\u003c/p\u003e\n\u003cp\u003eThe FanBuilder team has their own dedicated Dashboards, which they use to measure performance of their product and informs what they share with their Executive team.\u003c/p\u003e\n\u003cdiv class=\"page\" title=\"Page 1\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e“Ultimately we care about driving engagement, adoption, and increasing usage over time,” Christopher said.\u003c/p\u003e\n\u003cp\u003eInsights, \u003ca href=\"https://mixpanel.com/funnels/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eFunnels\u003c/a\u003e, and \u003ca href=\"https://mixpanel.com/retention/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eRetention\u003c/a\u003e help the FanBuilder team understand engagement by user- type and company so they can retain and grow the most profitable venues, artists, and promoters.\u003c/p\u003e\n\u003cp\u003eIn addition, the Ticketmaster ONE team is able to help their customer-facing teams become more data-driven by connecting Salesforce data with Mixpanel, driving a better customer experience.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","image":false,"quote":"\"Understanding usage patterns helps us discover places in our product that need attention or improvement.\" ","video_show":false,"video_file":false,"video_cover":false},{"header":"Results","text":"\u003cdiv class=\"page\" title=\"Page 1\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cstrong\u003eSpotting points of improvement in the product\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e“One of the most powerful things we track is any and all error cases that occur within FanBuilder,” Christopher said.\u003c/p\u003e\n\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e“For example, if someone tries to export fan information to Facebook – or do whatever we allow in the tool – and the user only gets halfway through the process and receives an error, we’re able to measure and analyze those cases in Mixpanel.”\u003c/p\u003e\n\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003eIt’s also an opportunity to automate certain types of analysis with \u003ca href=\"https://mixpanel.com/machine-learning/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eMachine Learning\u003c/a\u003e, saving time and engineering resources to focus on solving larger and more strategic problems.\u003c/p\u003e\n\u003cp\u003e“Some of the most valuable information that I get from Mixpanel comes from the peaks and valleys in the data. If a user performs the same action 50 times in a row, there is probably something we can automate or improve,” Christopher continued.\u003c/p\u003e\n\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow user analytics inspired Suggested Audiences\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWhen someone builds a campaign within FanBuilder, they have the option of employing the segmentation tool so that marketers can drive more ticket sales by targeting specific audiences.\u003c/p\u003e\n\u003cp\u003e“For example, if a venue wants to drive attendees to its upcoming Metallica show, then a venue’s marketer would target the people who attended the latest concerts featuring metal bands, and get even more specific by selecting individual artists like, Ozzy Osbourne.”\u003c/p\u003e\n\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"section\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cp\u003e“Using a data-driven development strategy, our team uses Mixpanel to find insightful usage trends,” continued Christopher. “Now, we can more easily recognize the strengths and weaknesses of our product and continue to deliver a great experience to our clients.”\u003c/p\u003e\n\u003cp\u003eInformed by insights found in Mixpanel, Suggested Audiences allows Ticketmaster ONE’s clients to query across all Ticketmaster data so that they can reach more relevant concert-goers.\u003c/p\u003e\n\u003cp\u003e“According to some data we’ve collected, a large reason people don’t buy specific events relevant to them is that they don’t know about them.”\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n","image":false,"quote":"","video_show":false,"video_file":false,"video_cover":false}],"cta_button_caption":"Download PDF","cta_button_link":"https://discover.mixpanel.com/rs/461-OYV-624/images/Ticketmaster-One-case-study.pdf","rs_header":"Related stories","stories":[5119,5142],"customer_name":"Ticketmaster ONE","short_description":"Learn how Mixpanel inspired a new B2B tool in Ticketmaster ONE.","logo_background_color":"white","enable_form_section":true,"form_section_heading":"Get a demo of Mixpanel","demo_icon":4254,"form_section_heading_copy":"Companies like yours are acting now on user insights to grow their business and empower their teams to be data-driven every day. Let us show you what Mixpanel can do for you.","card_header":"Understanding its users better","card_short_description":"Ticketmaster uses Mixpanel’s Insights, Funnels, and Retention to inform product decisions. ","card_image":12627,"case.enable_new_template":true,"case.intro_logo":{"image":9713,"image_width":"","retina_image":false,"mobile_image":false},"case.preview_text":"Ticketmaster uses Mixpanel’s Insights, Funnels, and Retention to inform product decisions. ","case.intro_text":"World’s leading ticketing company, Ticketmaster, uses Mixpanel to understand its users’ behaviors to shape product decisions. ","case.intro_button":{"button_text":"","button_type":"internal","button_link_external":"","button_link_internal":"","button_link_modal":false,"button_track_event":""},"case.intro_image":{"image":9714,"image_width":"","retina_image":false,"mobile_image":false},"case.components":[{"acf_fc_layout":"boxes","list":[{"type":"text","text":"Understanding usage patterns","value":""},{"type":"text","text":"Solving larger, more strategic problems","value":""},{"type":"text","text":"Finding peaks and valleys in data","value":""}]},{"acf_fc_layout":"quote","name":"Christopher Vezzuto, Senior Software Engineer at Ticketmaster","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSome of the most valuable information that I get from Mixpanel comes from the peaks and valleys in the data.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"content_blocks","blocks":[{"title":"Company ","content_list":[{"subtitle":"","content":"\u003cp\u003e\u003ca href=\"https://www.ticketmaster.com/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eTicketmaster\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, the world’s leading ticketing company and top ten eCommerce site, delivers 480 million tickets to fans in 28 countries. To service its portfolio of venues, artists, and promoters, the entertainment platform built Ticketmaster ONE, a suite of B2B products. This platform allows clients to manage events, create and execute effective marketing, and view sales and attendance reporting.\u003c/span\u003e\u003c/p\u003e\n"}]},{"title":"Goals ","content_list":[{"subtitle":"","content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOne of Ticketmaster ONE’s B2B applications is FanBuilder, a tool that finds, targets, and converts more customers. FanBuilder gives clients segmented data that provides valuable insights into what makes for an effective digital marketing campaign. Tapping into Mixpanel, Christopher Vezzuto, Senior Software Engineer at Ticketmaster wanted to measure FanBuilder’s adoption and get granular insight into the application. \u003c/span\u003e\u003c/p\u003e\n"}]},{"title":"Solution","content_list":[{"subtitle":"","content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDifferent from its eCommerce marketplace, Ticketmaster ONE’s product owners measure and build the platform like a business-to-business SaaS solution.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTo understand its wide array of clients, Ticketmaster ONE implemented Mixpanel’s \u003c/span\u003e\u003ca href=\"https://mixpanel.com/people/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003euser analytics\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e across all its business applications. The FanBuilder team has its own dedicated dashboards, which they use to measure the performance of the product and inform what they share with the executive team. “Ultimately we care about driving engagement, adoption, and increasing usage over time,” Christopher said.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eInsights, \u003c/span\u003e\u003ca href=\"https://mixpanel.com/funnels/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eFunnels\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, and \u003c/span\u003e\u003ca href=\"https://mixpanel.com/retention/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eRetention\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e help the FanBuilder team understand engagement by user type and company so they can retain and grow the most profitable venues, artists, and promoters.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn addition, Ticketmaster ONE is able to help its customer-facing teams become more data-driven by connecting Salesforce data with Mixpanel, driving a better customer experience.\u003c/span\u003e\u003c/p\u003e\n"}]},{"title":"Results","content_list":[{"subtitle":"Spotting points of improvement in the product","content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“One of the most powerful things we track is any and all error cases that occur within FanBuilder,” Christopher said. “For example, if someone tries to export fan information to Facebook, or do whatever we allow in the tool, and the user only gets halfway through the process and receives an error, we’re able to measure and analyze those cases in Mixpanel.”\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt’s also an opportunity to automate certain types of analysis with \u003c/span\u003e\u003ca href=\"https://mixpanel.com/machine-learning/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMachine Learning\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, saving time and engineering resources to focus on solving larger and more strategic problems. “Some of the most valuable information that I get from Mixpanel comes from the peaks and valleys in the data. If a user performs the same action 50 times in a row, there is probably something we can automate or improve,” Christopher continued.\u003c/span\u003e\u003c/p\u003e\n"},{"subtitle":"Inspiring Suggested Audiences","content":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen someone builds a campaign within FanBuilder, they have the option of employing the segmentation tool so that marketers can drive more ticket sales by targeting specific audiences. “For example, if a venue wants to drive attendees to its upcoming Metallica show, then a venue’s marketer would target the people who attended the latest concerts featuring metal bands, and get even more specific by selecting individual artists like, Ozzy Osbourne.”\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Using a data-driven development strategy, our team uses Mixpanel to find insightful usage trends,” continued Christopher. “Now, we can more easily recognize the strengths and weaknesses of our product and continue to deliver a great experience to our clients.”\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eInformed by insights found in Mixpanel, Suggested Audiences allows Ticketmaster ONE’s clients to query across all Ticketmaster data so that they can reach more relevant concert-goers. “According to some data we’ve collected, a large reason people don’t buy specific events relevant to them is that they don’t know about them.”\u003c/span\u003e\u003c/p\u003e\n"}]}]},{"acf_fc_layout":"cta","title":"What will your data teach you?","subtitle":"SIGN UP FOR MIXPANEL","text":"\u003cp data-transition-delay=\"0.3s\"\u003eUnderstand your users better.\u003c/p\u003e\n","button":{"button_text":"Get Demo","button_type":"modal","button_link_external":"","button_link_internal":null,"button_link_modal":"#modal-get-demo","button_track_event":""},"decoration":false}],"customer_auto_play_video":"","case.enable_new_v3_template":true,"case.intro_label":"Customer Story","case.intro_text_v3":"World’s leading ticketing company, Ticketmaster, uses Mixpanel to understand its users’ behaviors to shape product decisions.","card_image_retina":false,"case.intro_headquarters_label":"Headquarters","case.intro_headquarters":"Beverly Hills, CA","case.intro_website_label":"Website","case.intro_website":{"title":"ticketmaster.com","url":"https://www.ticketmaster.com/","target":"_blank"},"case.intro_industy_label":"Industry","case.intro_industy":"Media \u0026 Entertainment","case.content":[{"acf_fc_layout":"columns","columns":[{"text":"\u003cp\u003e\u003cstrong\u003eUnderstanding\u003c/strong\u003e\u003cbr /\u003e\nusage patterns\u003c/p\u003e\n"},{"text":"\u003cp\u003e\u003cstrong\u003eSolving\u003c/strong\u003e larger,\u003cbr /\u003e\nmore strategic problems\u003c/p\u003e\n"},{"text":"\u003cp\u003e\u003cstrong\u003eFinding\u003c/strong\u003e peaks\u003cbr /\u003e\nand valleys in data\u003c/p\u003e\n"}]},{"acf_fc_layout":"content-section","text":"\u003ch2\u003eCompany\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://www.ticketmaster.com/\"\u003eTicketmaster\u003c/a\u003e, the world’s leading ticketing company and top ten eCommerce site, delivers 480 million tickets to fans in 28 countries. To service its portfolio of venues, artists, and promoters, the entertainment platform built Ticketmaster ONE, a suite of B2B products. This platform allows clients to manage events, create and execute effective marketing, and view sales and attendance reporting.\u003c/p\u003e\n\u003ch2\u003eGoal\u003c/h2\u003e\n\u003cp\u003eOne of Ticketmaster ONE’s B2B applications is FanBuilder, a tool that finds, targets, and converts more customers. FanBuilder gives clients segmented data that provides valuable insights into what makes for an effective digital marketing campaign. Tapping into Mixpanel, Christopher Vezzuto, Senior Software Engineer at Ticketmaster wanted to measure FanBuilder’s adoption and get granular insight into the application.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Christopher Vezzuto","quote":"\u003cp\u003e\u003cstrong\u003e\u0026#8220;Some of the most valuable information that I get from Mixpanel comes from the peaks and valleys in the data.\u0026#8221;\u003c/strong\u003e\u003c/p\u003e\n","position":"Senior Software Engineer at Ticketmaster"},{"acf_fc_layout":"content-section","text":"\u003ch2\u003eSolution\u003c/h2\u003e\n\u003cp\u003eDifferent from its eCommerce marketplace, Ticketmaster ONE’s product owners measure and build the platform like a business-to-business SaaS solution.\u003c/p\u003e\n\u003cp\u003eTo understand its wide array of clients, Ticketmaster ONE implemented Mixpanel’s \u003ca href=\"https://mixpanel.com/people/\"\u003euser analytics\u003c/a\u003e across all its business applications. 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Canada","case.intro_website_label":"Website","case.intro_website":{"title":"atb.com","url":"http://atb.com","target":"_blank"},"case.intro_industy_label":"Industry","case.intro_industy":"Financial Services","case.intro_size_label":"Plan","case.intro_size":"Enterprise","case.intro_reports_label":"Reports featured","case.intro_reports":false,"case.intro.stats":[{"value":"5%","text":"Improvement in conversion rate"},{"value":"$120k","text":"Monthly savings in operating revenue"},{"value":"13%","text":"Increase in mobile engagement"}],"case.intro_logo":{"image":false,"image_width":"","retina_image":false,"mobile_image":false},"case.preview_text":"","case.intro_text":"","case.intro_button":{"button_text":"","button_type":"internal","button_link_external":"","button_link_internal":"","button_link_modal":false,"button_track_event":""},"case.intro_image":{"image":false,"image_width":"","retina_image":false,"mobile_image":false},"card_header":"Improves conversion and engagement of products using Mixpanel insights","card_short_description":"","enable_tabs":true,"case.content":false,"tabs":[{"label":"Company","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003eWith $58.5 billion in assets, ATB Financial is an Alberta-built financial institution that is a catalyst for economic growth. Started in 1938 to help Albertans through tough economic times, today ATB Financial has more than 5,000 team members delivering exceptional experiences to nearly 800,000 clients through its branches and agencies, 24-hour Client Care Centre, four entrepreneur centres, and digital banking options.\u003c/p\u003e\n"}]},{"label":"Challenge","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003eATB Financial has a suite of eight separate digital products, many of which were being migrated from a legacy platform to a modern banking platform. Transitioning from legacy platforms meant ATB could begin product analytics to gain a better understanding of how users behave within its various products. They relied on anecdotal evidence and Google Analytics, and neither could offer the detailed understanding of different user cohorts which the bank needed to build winning products. They needed a product analytics solution to improve user insight for retention and conversion, and to support several high profile platform migrations.\u003c/p\u003e\n"}]},{"label":"Solution","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003eATB selected Mixpanel to continue its digital transformation with a powerful tool that could support a data-informed culture, while meeting the company’s strict data governance requirements. Using Mixpanel, the company has been able to easily combine its product insights with its own data warehouse using cost-effective data pipelines. Mixpanel’s ease of use has led to growth in self-serve analytics across teams and provided an overall boost to data literacy.\u003c/p\u003e\n\u003cp\u003eThe company has gradually rolled out Mixpanel across its product teams so everyone can understand why users take specific actions. Those insights have provided the confidence to improve user sign-up flows, sunset older versions of products, appropriately staff contact centers, and deliver better user experiences and to complete critical migrations in a way that meets the needs of ATB’s users.\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Jaryd Zinkewich","position":"Director, Strategic Insights and Decision Support, ATB Financial","quote":"\u003cp\u003eMixpanel allows us to advance the overall data conversation in our organization, because we’re able to have a more granular view of what users are doing, and importantly, why they’re doing it.\u003c/p\u003e\n"}]},{"label":"Results","components":[{"acf_fc_layout":"content-section","text":"\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e5% improvement in conversion rate for digital banking sign-up\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eSelf-serve analytics by product managers saved several data analysts at least one day per month in manual work\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003ePrevented churn from high value clients, saving an estimated $120k/month in operating revenue\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDiscovery of 13% increase in users choosing the new ATB Personal banking product helped ATB speed up migration to avoid a penalty from a legacy platform vendor\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eIncreased mobile engagement from 31% to 44% with new ATB Personal banking product\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e120 active users in Mixpanel and 842 reports created in the first year of using Mixpanel\u003c/li\u003e\n\u003c/ul\u003e\n"}]},{"label":"How they did it","components":[{"acf_fc_layout":"content-section","text":"\u003ch3\u003eHow did you evaluate tools on the market?\u003c/h3\u003e\n\u003cp\u003eWe conducted a thorough evaluation of all the main tools that would come to mind when you think of product analytics. We did this in a structured way, by first identifying all the various problems our eight product teams experienced day-to-day, before assessing each tool against them. It was a stringent process and Mixpanel came out on top.\u003c/p\u003e\n\u003ch3\u003eWhy did you choose Mixpanel?\u003c/h3\u003e\n\u003cp\u003eWe chose Mixpanel for its best-in-class product analytics, combined with flexibility. It’s easy-to-use and powerful at the same time. But there were essentially three deciding factors:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eWith Mixpanel, you can really own your data. We ingest the data into our own environment and we can cross reference it with other data we hold. We’re free to build our own stack.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWe’re a bank so we have very stringent data governance and security. Those teams were impressed with the control Mixpanel gave us. We could ensure we only tracked the events we legitimately needed to in order to meet our goals.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eThrough a company that ATB had recently spun-off, we had already seen Mixpanel deliver results. When working with Mixpanel’s Customer Success team, we always got the sense it was our objectives that mattered. We always felt well-supported.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eIf you’re going through the evaluation process, our advice is to focus on the Customer Success team and making sure they align with your organization’s values and speed. Hands-down, that’s why we’re successful with Mixpanel. They are a true partner to us, and we greatly value their advice and strategic guidance.\u003c/p\u003e\n\u003ch3\u003eHow did you approach the implementation of Mixpanel?\u003c/h3\u003e\n\u003cp\u003eWe took a phased approach and moved each of our eight product teams individually. We did it this way so each team could share learnings with the other teams, and we quickly built a strong understanding. Our product operations team oversaw this, helping to guide each implementation and ensuring we had buy-in from product leads, product managers and engineers. Each engineer knew why they were tagging different events which meant it wasn’t abstract work, and they had a stake in our success. This was key to a smooth transition.\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Adrian Leung","position":"Product Operations Manager, ATB Financial","quote":"\u003cp\u003eMixpanel is easy to use. That frees analyst resources by enabling self-service by all our teams. Self-serve is boosting data literacy across ATB. That’s hugely valuable.\u003c/p\u003e\n"},{"acf_fc_layout":"content-section","text":"\u003ch3\u003eHow do you democratize data at ATB?\u003c/h3\u003e\n\u003cp\u003eThere are a number of teams that need product insights, from product to research to marketing and even our customer success teams in branches. The great value of Mixpanel is its ease of use. Even if a colleague doesn’t have strong data skills, he/she can still self-serve to answer basic questions with Mixpanel. That’s a virtuous circle because they then build the skills to ask more complex questions to our analysts, so we actually see Mixpanel as a really important way of building data literacy across the organization.\u003c/p\u003e\n\u003ch3\u003eThat’s great, and has that data literacy improvement saved your team time?\u003c/h3\u003e\n\u003cp\u003eIt’s hard to quantify because we’re not sure how many questions teams have been able to self-serve without us. But before Mixpanel, there was a specific batch of questions from product managers, and those would take each of our analysts at least a day each month to work through. Now those teams are able to self-serve, so at a minimum, that’s saving several highly-skilled analysts approximately one day per month.\u003c/p\u003e\n\u003ch3\u003eHow has Mixpanel helped you manage data at ATB?\u003c/h3\u003e\n\u003cp\u003eThere are three key examples we’d like to cite here:\u003c/p\u003e\n\u003col\u003e\n\u003cli aria-level=\"1\"\u003eThe data is in our own environment, which means we can understand the actions users take before they do anything substantial like making a transaction. That happens in our environment, which is crucial because we wouldn’t be able to send that to a third party.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eMixpanel supports our data stack. We can easily ingest data using Mixpanel and send it to our own data warehouse using pipelines. Those pipelines are cost-effective and easy to establish.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eWe’re able to visualize data across the entire company. We don’t need to worry about buying seats for people that only consume visualizations. As an analytics team this means we can just let product teams move forward, we don’t need to worry about exceeding our seat licenses.\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3\u003eHow has Mixpanel helped you prioritize your product roadmap?\u003c/h3\u003e\n\u003cp\u003eWe use Mixpanel to understand which user behaviors most impact retention in terms of reach and impact so we can focus resources on improving those specific experiences. More specifically, we were able to see the features that our customers tried to access via the web using mobile. That gave us the insight to prioritize the features we wanted to build into our app.\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Samantha Poon","position":"Digital Product Coach, ATB Financial","quote":"\u003cp\u003eWe’ve had a few major platform migrations, and Mixpanel has helped us understand how to complete them in ways that support the users’ transition and retention. It even helps us plan how to staff our contact centers at these crucial moments.\u003c/p\u003e\n"},{"acf_fc_layout":"content-section","text":"\u003ch3\u003eTell us how Mixpanel has delivered business value and influenced specific product decisions.\u003c/h3\u003e\n\u003cp\u003eTwo great examples come to mind:\u003c/p\u003e\n\u003ch4\u003e1. ATB Business Banking product\u003c/h4\u003e\n\u003cp\u003eOur Business Banking product was moving to a new platform but customers still had a ‘return to classic’ option they could select upon logging in. We used Mixpanel to see how many, and which user groups were returning to classic, so we could engage with them and encourage adoption of the new platform. In fact, we discovered that 10-12% of users were returning to the classic option and we identified 1575 highly impacted users by using a funnel report to see quick conversions to the old site upon logging in. This behavior indicated that this cohort was not finding features they needed in the new experience. This knowledge led us to postpone the removal of the ‘return to classic’ button by several sprints until we were able to rollout the feature they needed.\u003c/p\u003e\n\u003cp\u003eIn this Business Banking example, we prevented churn from high value clients (estimated at $120k/month in operating revenue) by:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eContacting these identified clients via the sales team to identify missing features and support them through the transition. It’s important to note that we would not have been able to identify these clients without Mixpanel. It was more than just the product team rallying behind the Mixpanel data.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eDelaying the removal of the button to add missing features to the new platform before removing the option to go back\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eStaffing extra agents in our call center to prevent higher wait times in anticipation of unseen issues\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4\u003e2. ATB Personal Banking product\u003c/h4\u003e\n\u003cp\u003eWe saw similar success using Mixpanel insights with our Personal Banking product, updating our mobile and web platforms to the new ATB Personal experience. These are major platform migrations, and we needed to ensure a smooth conversion to the new channels. In one incident, we identified that people who completed the beta sign-up didn’t notice they could access the new version straightaway. When we addressed that with a UX fix, we saw approximately 13% increase in users accessing the new beta platform immediately. This was hugely valuable because we were facing a penalty from a vendor if we didn’t manage to retire the old platform in time.\u003c/p\u003e\n\u003cp\u003eIn addition, since the launch of ATB Personal at the end of March 2021, mobile engagement has increased from 31% to 44%. Clients are engaging with the mobile experience on average 14 days a month, up from an average of 10 days a month.\u003c/p\u003e\n\u003cp\u003eFor both migrations, we used insights from Mixpanel to predict the number of contact center colleagues we needed on hand to support customers during the actual migrations. That kept call center queues down and customer satisfaction up.\u003c/p\u003e\n\u003ch3\u003eHas Mixpanel helped with conversion too?\u003c/h3\u003e\n\u003cp\u003eYes, especially for ATB Grow, our platform that allows customers to open bank accounts online. We used Mixpanel to analyze the sign-up flow, which includes an identity verification stage. We found lots of users dropping off at this point and we were able to understand what was driving that. It was a relatively quick fix, which led to an improvement in conversion of around 5%, which is huge for us.\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Jaryd Zinkewich","position":"Director, Strategic Insights and Decision Support, ATB Financial","quote":"\u003cp\u003eMixpanel uncovers questions that exist, while also uncovering the questions we didn’t know existed. We’re now asking better questions, and these data-informed questions allow us to be smarter about all aspects of our business.\u003c/p\u003e\n"},{"acf_fc_layout":"content-section","text":"\u003ch3\u003eWhat other insights have you surfaced with Mixpanel?\u003c/h3\u003e\n\u003cp\u003eOur ATB Unleashed product is used by our colleagues in conjunction with SAP CRM. We wanted to decommission support for Internet Explorer (IE) to free resources, but we didn’t understand how many colleagues still relied on IE. Using Mixpanel, we found it was as high as 29% of business users, and we were able to understand why they favored IE. This helped us run a communication program to encourage a switch to Google Chrome and ultimately retire support for IE.\u003c/p\u003e\n\u003ch3\u003eAs you look ahead to the future, how will Mixpanel help you get there?\u003c/h3\u003e\n\u003cp\u003eWe see Mixpanel as a key partner in continuing to help us mature our product analytics practice through product operations. Mixpanel will allow us to continue building in maturity skills around experimentation, around data-informed decision-making, and around trade-off conversations. Doing so will enable our teams to do a deeper dive of analysis into opportunities that we feel may exist in the future to inform our roadmaps through analysis. We see Mixpanel continuing to help us scale to the rest of the organization so we can continue to use one central point for conversations around client behavior data. This will ultimately help us better target the different efforts we’re doing in research, for example, so we’re laser-focused and can measure what matters.\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003ci data-stringify-type=\"italic\"\u003eThousands of companies use Mixpanel to build better products. See what Mixpanel can do for your team. \u003c/i\u003e\u003ci data-stringify-type=\"italic\"\u003e\u003ca class=\"c-link\" href=\"https://mixpanel.com/register/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https://mixpanel.com/register/\" data-sk=\"tooltip_parent\"\u003eCreate your free account today\u003c/a\u003e\u003c/i\u003e\u003ci data-stringify-type=\"italic\"\u003e.\u003c/i\u003e\u003c/p\u003e\n"}]}],"case.components":false,"case.related.disable":false,"case.related.title":"Related Customer Stories","case.related.source":"manual","case.related.stories":[{"ID":106305,"post_author":"135","post_date":"2022-11-01 12:03:25","post_date_gmt":"2022-11-01 19:03:25","post_content":"","post_title":"How Yelp reduced its data analysis cycle time from weeks to days using Mixpanel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-yelp-reduced-data-analysis-cycle-mixpanel","to_ping":"","pinged":"","post_modified":"2023-09-11 14:53:23","post_modified_gmt":"2023-09-11 21:53:23","post_content_filtered":"","post_parent":0,"guid":"https://mxpnlcms.wpengine.com/?post_type=customer-story-v2\u0026#038;p=102674","menu_order":0,"post_type":"customer-story-v2","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":106303,"post_author":"135","post_date":"2022-09-08 11:49:24","post_date_gmt":"2022-09-08 18:49:24","post_content":"","post_title":"Digital investment advisor Betterment optimizes customer experience with Hightouch and Mixpanel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"betterment-optimizes-customer-experience","to_ping":"","pinged":"","post_modified":"2023-09-21 06:58:14","post_modified_gmt":"2023-09-21 13:58:14","post_content_filtered":"","post_parent":0,"guid":"https://mxpnlcms.wpengine.com/?post_type=customer-story-v2\u0026#038;p=101779","menu_order":0,"post_type":"customer-story-v2","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":106291,"post_author":"172","post_date":"2021-05-28 03:35:02","post_date_gmt":"2021-05-28 10:35:02","post_content":"","post_title":"Lemonade drives 6x growth with Mixpanel's product insights","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lemonade-drives-growth-mixpanels-user-insights","to_ping":"","pinged":"","post_modified":"2024-02-21 18:45:55","post_modified_gmt":"2024-02-22 01:45:55","post_content_filtered":"","post_parent":0,"guid":"https://mxpnlcms.wpengine.com/?post_type=customer-story-v2\u0026#038;p=83217","menu_order":25,"post_type":"customer-story-v2","post_mime_type":"","comment_count":"0","filter":"raw"}],"custom_url":"default"},"tags":[],"post_thumbnail":"","post_thumbnail_small":"","authors":"283","meta_desc":"","seo":{"title_tag":"ATB Financial improves conversion and engagement of products using Mixpanel insights - 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(/figma)--\u003e“As a long-time Mixpanel customer at previous companies, I recommended the service to ZipRecruiter,” says Bandle. “The mobile team was the first to really embrace using Mixpanel; once other product managers saw us using it with great success, the rest of the product teams followed suit.”\u003c/p\u003e\n\u003cp\u003e\u003c!--(figmeta)eyJmaWxlS2V5IjoiaVhoYXVFbVJ2SnpsY1p4cENTN2hDeiIsInBhc3RlSUQiOi0xLCJkYXRhVHlwZSI6InNjZW5lIn0K(/figmeta)--\u003e\u003c!--(figma)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is heavily used by all consumer-facing product and engineering teams at ZipRecruiter, with more than 25 people across the organization using it monthly. The Job Seeker product team often uses Mixpanel for quick ad hoc analysis, A/B test tracking, and dashboarding. “How likely are users to click on a job when they use the salary filter? Which variant drives a higher apply rate? For users who completed the onboarding flow, how likely are they going to be satisfied with their job matches versus those who don\u0026#8217;t? These are the types of questions we\u0026#8217;ve used Mixpanel to help us answer,” says Bandle.\u003c/p\u003e\n"},{"acf_fc_layout":"image-section","image_retina":69351,"image":69342,"image_width":"","caption":""},{"acf_fc_layout":"image-section","image_retina":69359,"image":69367,"image_width":"","caption":""},{"acf_fc_layout":"content-section","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“As soon as I launch an A/B test, I start building out my Mixpanel dashboard. I love how easy and seamless it is to consolidate charts and funnels into a clean-looking dashboard and share it with my team. Even for the largest projects we launch, it doesn\u0026#8217;t often take me more than 20 minutes to set up a dashboard. If I want to dig deeper, tools like Cohorts are fantastic for segmenting my events by different user properties.”\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"image-section","image_retina":69375,"image":69383,"image_width":"","caption":""},{"acf_fc_layout":"content-section","text":"\u003ch2\u003e\u003cb\u003eResults\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003e“We\u0026#8217;ve made so many exciting strides with the job-seeker product over the past year,”\u003c/strong\u003e says Bandle. “We completely redesigned our signed-in homepage experience, offering users a more customized view of job matches. On top of that, our new post-apply experience identifies weak areas in a job seeker\u0026#8217;s profile, and prompts the user to fill out more information for the employer. We also completely revamped our search experience to better assist users with their search results. \u003cstrong\u003eMixpanel was used every step of the way to help launch these features successfully.”\u003c/strong\u003e\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"image-section","image_retina":69391,"image":69399,"image_width":"","caption":"Ziprecruiter today"},{"acf_fc_layout":"image-section","image_retina":69407,"image":69415,"image_width":"","caption":"Early days Ziprecruiter"},{"acf_fc_layout":"content-section","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn terms of mobile, the company initially ran events through Mixpanel\u0026#8217;s SDK but, in an effort to better consolidate the event pipeline, they are now running a server-to-server integration. The result: the same events can now be accessed between Mixpanel and their SQL tool, providing great flexibility.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Without Mixpanel, I\u0026#8217;d be pretty bogged down and frustrated,” says Bandle. “I\u0026#8217;d be spending a lot more time writing and processing SQL queries. I\u0026#8217;m able to move as quickly as I do because of Mixpanel. Mixpanel makes analytics fun. I spend less time trying to figure out how to get the right data, and more time looking at it.”\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003ch2\u003eFavorite features\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cb\u003eCohorts.\u003c/b\u003e “I\u0026#8217;ll frequently use Cohorts to look at users who reply to one of our customer-satisfaction surveys and get bucketed into an A/B test,” says Bandle. “For instance, I can send an email survey and see if users who request ‘Add skills’ in a new post-apply flow are more likely to say they are satisfied with their matches than those who don\u0026#8217;t make that request. I can use that as an extra data point when evaluating the effectiveness of a new feature.” Bandle also notes that the Cohorts feature is a great way to segment data in Insights and Funnels.\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eFunnels.\u003c/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e “We just launched a feature that guides users to job matches that increase their chances of getting a Thumbs Up from an employer. Seeing how we were able to dramatically shift applies between Test and Control was really gratifying. By using Funnels and making consistent optimizations we were able to improve the conversions for users getting matched to jobs.” \u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eInsights. \u003c/b\u003e“\u003cspan style=\"font-weight: 400;\"\u003eOur CSAT (customer satisfaction) email is our most basic and most useful report\u0026#8211;it gives us an excellent high-level overview of job-seeker user experience across different dimensions. We\u0026#8217;re able to use the data from this survey to benchmark our performance with user experience overall in Insights and identify specific pain points, and to cross-reference with other data points, such as A/B tests.”\u003c/span\u003e\u003c/li\u003e\n\u003cli\u003e\u003cb\u003eFlows. \u003c/b\u003e“\u003cspan style=\"font-weight: 400;\"\u003eCompleted applications is an important engagement metric for us. We find that desktop web users have a much easier time completing an application than mobile web or mobile app users. The reason is simple: uploading a resume is easier from a laptop than from an iPhone, and so is filling out long, question-riddled ATS forms. As more users rely on their phones for their job-search needs, this will only become a bigger area of focus for us. We will look to Mixpanel to help us make this the most efficient and seamless process for job seekers.\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n"},{"acf_fc_layout":"image-section","image_retina":69576,"image":69568,"image_width":"","caption":""},{"acf_fc_layout":"content-section","text":"\u003ch2\u003e\u003cb\u003eMixpanel best practices\u003c/b\u003e\u003c/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBandle has some last words of advice for companies regarding data collection. “First, before you do anything else, establish your event/property framework. Ensure that all your stakeholders\u0026#8211;both in web and mobile\u0026#8211;are aligned on how to name those events and properties. Finally, make certain that everyone is bought in on maintaining best practices.” \u003c/span\u003e\u003c/p\u003e\n"}],"case.cta_title":"Build Better Products","case.cta_description":"\u003cp\u003ePowerful, self-serve product analytics to help you convert, engage, and retain more users.\u003c/p\u003e\n","case.cta_buttons":[{"button":{"title":"Take a Tour ","url":"https://mixpanel.com/resources/tour/","target":""},"button_transparent":false},{"button":{"title":"Sign 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days Ziprecruiter"},{"acf_fc_layout":"content-section","text":"\u003cp\u003eIn terms of mobile, the company initially ran events through Mixpanel’s SDK but, in an effort to better consolidate the event pipeline, they are now running a server-to-server integration. The result: the same events can now be accessed between Mixpanel and their SQL tool, providing great flexibility.\u003c/p\u003e\n\u003cp\u003e“Without Mixpanel, I’d be pretty bogged down and frustrated,” says Bandle. “I’d be spending a lot more time writing and processing SQL queries. I’m able to move as quickly as I do because of Mixpanel. Mixpanel makes analytics fun. I spend less time trying to figure out how to get the right data, and more time looking at it.”\u003c/p\u003e\n\u003ch3 id=\"favorite-features\"\u003eFavorite features\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCohorts: “I’ll frequently use Cohorts to look at users who reply to one of our customer-satisfaction surveys and get bucketed into an A/B test,” says Bandle. “For instance, I can send an email survey and see if users who request ‘Add skills’ in a new post-apply flow are more likely to say they are satisfied with their matches than those who don’t make that request. I can use that as an extra data point when evaluating the effectiveness of a new feature.” Bandle also notes that the Cohorts feature is a great way to segment data in Insights and Funnels.\u003c/li\u003e\n\u003cli\u003eFunnels: “We just launched a feature that guides users to job matches that increase their chances of getting a Thumbs Up from an employer. Seeing how we were able to dramatically shift applies between Test and Control was really gratifying. By using Funnels and making consistent optimizations we were able to improve the conversions for users getting matched to jobs.”\u003c/li\u003e\n\u003cli\u003eInsights: “Our CSAT (customer satisfaction) email is our most basic and most useful report–it gives us an excellent high-level overview of job-seeker user experience across different dimensions. We’re able to use the data from this survey to benchmark our performance with user experience overall in Insights and identify specific pain points, and to cross-reference with other data points, such as A/B tests.”\u003c/li\u003e\n\u003cli\u003eFlows: “Completed applications is an important engagement metric for us. We find that desktop web users have a much easier time completing an application than mobile web or mobile app users. The reason is simple: uploading a resume is easier from a laptop than from an iPhone, and so is filling out long, question-riddled ATS forms. As more users rely on their phones for their job-search needs, this will only become a bigger area of focus for us. We will look to Mixpanel to help us make this the most efficient and seamless process for job seekers.\u003c/li\u003e\n\u003c/ul\u003e\n"},{"acf_fc_layout":"image-section","image_retina":false,"image":{"ID":83023,"id":83023,"title":"Dashboard","filename":"Dashboard-3.png","filesize":31111,"url":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3.png","link":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3.png","alt":"","author":"112","description":"","caption":"","name":"9263a446b0d947508f824182beaad89c","status":"inherit","uploaded_to":106316,"date":"2021-02-09 18:41:20","modified":"2023-08-30 19:59:31","menu_order":0,"mime_type":"image/png","type":"image","subtype":"png","icon":"http://mxpnlcms.wpengine.com/wp-includes/images/media/default.png","width":950,"height":711,"sizes":{"thumbnail":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3-300x225.png","medium-width":300,"medium-height":225,"medium_large":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3-768x575.png","medium_large-width":768,"medium_large-height":575,"large":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3.png","large-width":950,"large-height":711,"1536x1536":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3.png","1536x1536-width":950,"1536x1536-height":711,"2048x2048":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3.png","2048x2048-width":950,"2048x2048-height":711,"medium-size":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3-600x400.png","medium-size-width":600,"medium-size-height":400,"card-image":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3-720x420.png","card-image-width":720,"card-image-height":420,"portrait":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3-280x280.png","portrait-width":280,"portrait-height":280,"small-icon":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3-62x62.png","small-icon-width":62,"small-icon-height":62,"icon-logo":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3-100x75.png","icon-logo-width":100,"icon-logo-height":75,"icon-logo-big":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3-300x225.png","icon-logo-big-width":300,"icon-logo-big-height":225,"blog":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3.png","blog-width":950,"blog-height":711,"blog-retina":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3.png","blog-retina-width":950,"blog-retina-height":711,"webinar":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3-644x360.png","webinar-width":644,"webinar-height":360,"webinar-retina":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3.png","webinar-retina-width":950,"webinar-retina-height":711,"event-speakers":"https://mxpnlcms.wpengine.com/wp-content/uploads/2021/02/Dashboard-3-170x170.png","event-speakers-width":170,"event-speakers-height":170}},"image_width":"","caption":""},{"acf_fc_layout":"content-section","text":"\u003ch3 id=\"mixpanel-best-practices\"\u003eMixpanel best practices\u003c/h3\u003e\n\u003cp\u003eBandle has some last words of advice for companies regarding data collection. “First, before you do anything else, establish your event/property framework. 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York, NY","case.intro_website_label":"Website","case.intro_website":{"title":"olo.com","url":"https://www.olo.com/","target":""},"case.intro_industy_label":"Industry","case.intro_industy":"SaaS","case.intro_size_label":"Size","case.intro_size":"Mid-Market","case.intro_reports_label":"Reports featured","case.intro_reports":false,"case.intro.stats":[{"value":"7.8%","text":"Increase in conversion"},{"value":"80%","text":"Reduction in data analysis time"}],"case.intro_logo":{"image":false,"image_width":"","retina_image":false,"mobile_image":false},"case.preview_text":"","case.intro_text":"","case.intro_button":{"button_text":"","button_type":"internal","button_link_external":"","button_link_internal":"","button_link_modal":false,"button_track_event":""},"case.intro_image":{"image":false,"image_width":"","retina_image":false,"mobile_image":false},"card_image":false,"card_header":"Olo’s Recipe for Success: Boosting Conversion Rates by 7.8% with Mixpanel","card_short_description":"Olo’s Recipe for Success: Boosting Conversion Rates by 7.8% with Mixpanel","enable_tabs":true,"tabs":[{"label":"Company","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOlo is a leading open SaaS platform for restaurants that enables hospitality at every guest touchpoint. Millions of orders per day run on Olo’s on-demand commerce engine, providing restaurants a single source to understand and serve every guest from every channel, whether direct or third-party. With integrations to over 300 technology partners, Olo customers can build personalized guest experiences in and outside of their four walls, utilizing one of the largest and most flexible restaurant tech ecosystems on the market. Over 600 restaurant brands trust Olo to reach their 85 million connected guests across 77,000 locations.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eWhat you’ll learn\u003c/h3\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHow Olo uses Mixpanel to run A/B testing analysis across their platform\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHow Olo boosted their conversion rate by 7.8% using insights from Mixpanel \u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHow you can successfully advocate for an event tracking tool at your company\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n"}]},{"label":"Challenge","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOlo’s customers needed both product analytics and actionable advice on how to optimize food ordering flows. But before using Mixpanel, Olo wasn’t tracking relevant metrics and couldn’t serve up insights, leaving product leaders to make decisions in the dark.\u003c/span\u003e\u003c/p\u003e\n"}]},{"label":"Solution","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSince partnering with Mixpanel, Olo has tested long-held but unproven hunches around product usage. They’ve been able to prove that guest checkout options increase conversions and make design tweaks that reduce funnel drop-off. Olo continues to use Mixpanel to map the online ordering experience and make better product design and engineering decisions.\u003c/span\u003e\u003c/p\u003e\n"}]},{"label":"Results","components":[{"acf_fc_layout":"content-section","text":"\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncreased conversion by 7.8% through A/B experimentation results\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003eReduced data analysis time (uncovering spikes in data) by 80%\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGained clarity in decision-making through iterative testing and data insights\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n"}]},{"label":"Approach","components":[{"acf_fc_layout":"content-section","text":"\u003ch3\u003eThe beginning of a partnership between Olo and Mixpanel\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe team at Olo knows a lot about one side-effect of innovation: laughter. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eWhen, in 2005, the SaaS platform for restaurants predicted that mobile ordering would be a huge part of the food industry, it was laughable. And, early in the 2010’s, when Olo saw the future of restaurants as revolving around the pick-up window and delivery? “People laughed at us.”\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAs the restaurant experience evolved over the next decade, however, the laughter faded. Olo grew, both in terms of business and in size, attracting a pool of forward-thinking individuals.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOne of these was Janna Sheng, the Director of Product Management at Olo. Her tenure at Olo has been marked by a keen understanding of possibility for future improvement—including a campaign of advocacy that led to Olo’s partnership with Mixpanel.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e“It’s really hard to answer questions unless you have the data.”\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt started when Sheng saw a pattern: customers were asking questions, and those questions were left unanswered. The concerns ranged from the holistic—“Can you tell me some best practices?”—to the specific—“What should I be doing here in the flow to improve my rates?”—but they were connected by a key fact. Olo didn’t have enough information to give answers.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis struck Sheng as part of a larger issue: the inability to provide concrete advice or point to verifiable metrics was a less-than-ideal look for a company trying to be a leader in online food ordering. The future of Olo, as she saw it, required an analytics tool.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eLaying the groundwork—a grassroots approach\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe most important step towards advocating for an analytics solution was getting people to ask a simple question: Why did Olo need tracking and data? \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSheng understood that she needed to do more than pose questions, however. She needed to introduce a vision for the future.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“I’m really sorry but I don’t have this information,” she’d say, again and again. “But, you know, we \u003c/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ecould\u003c/span\u003e\u003c/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e have this information if we were tracking it. And to track it we would either need to build our own solution or we could partner with a company that’s already doing this.”\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe repetition, for Sheng, was key to creating support for an analytics solution internally. By including the call for a solution in what she refers to as her “regular talk track,” she could start a conversation with other people at her company. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis grassroots approach worked. “I would enter a room and hear two account managers talking and they’d be using my talk track: we don’t have this data \u003c/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ebut\u003c/span\u003e\u003c/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e there’s a way to get it.”\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eBreakthrough and implementation\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn 2020, Sheng began her search for an event-tracking tool. It was a breakthrough moment.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eShe oversaw the evaluation of various event-tracking tools, understanding that it was imperative to find a solution that was comprehensible for everyone. If engineers were able to implement events but people on the other end struggled to understand data, Sheng thought, “we’re back to where we were without any solution.”\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTo test the clarity of the tools, Sheng gave people from the product, design, and engineering teams a mission: to complete tasks (including looking at conversion rate and measuring parts of the funnel) and report back on which of two competing tools—Heap and Mixpanel—was easier to use. 70% opted for Mixpanel over Heap, and a partnership was born. \u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e“You want to know you’re making an impact”—A/B testing insights\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen Janna looks back at the outcomes that resulted from Olo’s implementation of Mixpanel, she thinks immediately of Olo’s use of A/B testing insights. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“A/B testing was a new practice at Olo,” she recalls. “I pushed for an initial A/B test to get people excited about the data.”\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe gambit paid off. The first A/B test—which gave concrete evidence of a long-held hypothesis that a prominent guest checkout option drives engagement—\u003c/span\u003eshowed a thrilling 7.8% conversion gain\u003cspan style=\"font-weight: 400;\"\u003e. It was exactly the kind of data she was looking for. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“When you show up to work, you want to know that you’re making an impact,” says Sheng. “And, suddenly, I had the granular data to show everyone they were making an impact.”\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Janna Sheng","position":"Director of Product Management, Olo","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSuddenly, I had the granular data to show everyone they were making an impact.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"content-section","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis opened the doors to further A/B testing, fueled by general enthusiasm and an appetite for data. Olo turned their attention to a more complex issue: whether removing elements of decision-making from the order process led to conversion gains. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe design team came back with an outline for big, swing-for-the-fences changes, but Sheng urged the team to slow down and examine the available information.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“If we have the data and we have the tools and 85 million customers, do we really want to risk a big redesign and have conversions drop significantly?” Sheng asked. Instead, she suggested, wouldn’t it be a better idea to test hypotheses along the way, breaking the design down into smaller parts and examining specific points of data?\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt was, as it turned out, a better idea. The first A/B test showed that Olo’s hypothesis was faulty, and a small design tweak resulted in conversions declining. People got through the funnel faster, but dropoff occurred at a crucial moment right before they placed their order. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIt was time to pause, reconsider, and examine the data. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis process allowed Olo to figure out how to both reverse the decline and retain gains from the beginning of the funnel. “Because we could see where the decline was actually happening,” says Sheng, “the teams could focus and use the data to inform what their next action items should be.”\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Janna Sheng","position":"Director of Product Management, Olo","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Progress, for me, is if you’re constantly learning. If you’re able to take new information and make changes to your plan in an adaptive way, that’s progress.”\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cbr /\u003e\n\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"content-section","text":"\u003ch3\u003eThe learning path is paved with data\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor Sheng, the larger application of Mixpanel and data analytics is connected to learning and progress. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAs Sheng sees it, progress is an interplay between curiosity, knowledge, and reframing. It’s what attracted her to Olo’s innovative vision in the first place, and what fueled her advocacy for a partnership with Mixpanel, and a reason she values data analytics.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Progress, for me, is if you’re constantly learning,” Sheng says. “If you’re able to take new information and make changes to your plan in an adaptive way, that’s progress.”\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThousands of companies use Mixpanel to build better products. 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Korea","case.intro_website_label":"Website","case.intro_website":{"title":"haruzogak.com","url":"https://haruzogak.com/","target":"_blank"},"case.intro_industy_label":"Industy","case.intro_industy":"Consumer Tech","case.intro_size_label":"Size","case.intro_size":"Enterprise","case.intro_reports_label":"Reports featured","case.intro_reports":false,"case.intro.stats":[{"value":"11%","text":"increase in new user activation rates"},{"value":"Improved","text":"product launch process"}],"case.intro_logo":{"image":false,"image_width":"","retina_image":false,"mobile_image":false},"case.preview_text":"","case.intro_text":"","case.intro_button":{"button_text":"","button_type":"internal","button_link_external":"","button_link_internal":"","button_link_modal":false,"button_track_event":""},"case.intro_image":{"image":false,"image_width":"","retina_image":false,"mobile_image":false},"card_image":false,"card_header":"Using Mixpanel to launch new products and instill a growth culture","card_short_description":"Using Mixpanel to launch new products and instill a growth culture","enable_tabs":true,"tabs":[{"label":"Company","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHaruzogak is a personalized life management service by LG CNS, an IT affiliate of LG Group. It is the first MyData service, a South Korean government-led program aiming to allow citizens to manage personal financial data from different financial institutions on one platform, by an IT company. They help users track down their personal information through a single mobile app and consolidate data on people\u0026#8217;s financial and health activities by collecting data such as credit card usage and their actions on online platforms like YouTube and Google, with their consent. Most recently, they introduced a new feature that automatically writes a user’s daily diary, using ChatGPT, based on their data.\u003c/span\u003e\u003c/p\u003e\n"}]},{"label":"Challenge","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen new products were first launched in the company, there was usually a disproportionate focus on user acquisition. This resulted in a surge of new users following the marketing launch, but ultimately led to poor retention and failed products. Haruzogak saw the importance of breaking away from that trend by focusing on new user activation and using a growth hacking process to drive user growth and verify product-market fit.\u003c/span\u003e\u003c/p\u003e\n"}]},{"label":"Solution","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLG CNS Haruzogak implemented Mixpanel to support their growth hacking process by helping them hypothesize, experiment, measure key metrics, and break down user data. By using Mixpanel, they were able to make data easily accessible to various teams, which assisted them in embedding a growth culture within their organization.\u003c/span\u003e\u003c/p\u003e\n"}]},{"label":"Results","components":[{"acf_fc_layout":"content-section","text":"\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eImproved their product launch process with data-driven insights\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eIncreased new user activation rates by 11%\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDemocratized access to product analytics data\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n"},{"acf_fc_layout":"quote","name":"Woo Hee-sun","position":"Product Owner, LG CNS Haruzogak","quote":"\u003cp\u003eMixpanel has been an invaluable tool throughout the process. Whether it’s hypothesizing, experimenting, looking at metrics for points of improvement, or slicing and dicing different data points, Mixpanel has helped us instill and embed our growth culture.\u003c/p\u003e\n"}]},{"label":"How they did it","components":[{"acf_fc_layout":"content-section","text":"\u003ch3\u003eWhat was the problem you were experiencing?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn most of the new product development processes we have experienced, the idea for the new product usually comes from the top down. The strategy and research department will kick off the process by conducting consumer surveys and research on the idea, and the product team will then start developing the product. When the product is launched, there is usually a huge focus on marketing to acquire new users. Most of the products we launched experienced a huge surge in users at the start due to the effect of marketing activities. However, once users try the product and fail to experience value, they start to leave, resulting in poor retention numbers.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHaruzogak was a little different from the previous products we launched. There were no successful references for similar services in Korea, so we could not get a lot of data about the needs and wants of users. Do users need this solution? Our biggest challenge was to ascertain our product-market fit. We wanted to verify marketability and lay the groundwork for sustainable growth through growth hacking. Therefore, our main focus at Haruzogak became new user activation, amongst other growth areas.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eHow do you define new user activation?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHaruzogak’s activation is about getting users to the point where they experience an “aha” moment. We define our aha moment as when users experience the value of recording their day easily through the AI auto-recording feature.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eHow are you using Mixpanel to track and improve your key metrics?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe set the number of weekly users who experience the aha moment as our north star metric, and monitor this daily on Mixpanel. To improve conversions, we come up with hypotheses on how to improve our metrics, set up experiments, receive feedback, and then improve the product based on the feedback. Since using Mixpanel, our new user activation rate has improved by 11%.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe also break down our users into cohorts, based on core actions they take. We are constantly monitoring daily, weekly, and monthly retention for each cohort. It is straightforward to create a custom cohort, and it’s user-friendly for the team to check data and conduct breakdowns easily on funnel, retention, and insights reports.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eWhat are some challenges of instilling a growth culture in your team?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere were two main challenges:\u003c/span\u003e\u003c/p\u003e\n\u003col\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eConvincing the decision makers – we had to take time to explain and persuade them about the methodology of growth hacking, the process, why it was necessary, and the overall roadmap.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe engineers were also unfamiliar with growth hacking through constant experimentation and iteration and took some time to get used to it. To internalize this, we conducted several training sessions and gradually expanded the number of engineers familiar with the growth hacking methodology.\u003c/span\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3\u003eHow did you encourage the team to start embracing a growth culture?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe biggest persuasion point for the team to try growth hacking was empowering each person to initiate their own projects. In the past, when top-down culture was more prevalent, there was a habit of passively executing instructions from those with more experience or seniority, even if they didn’t agree with them. With a growth mindset, individual employees can proactively gather data and find evidence to convince others of their ideas and take the lead in their projects.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eWhat are some steps taken to establish a growth culture?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThese three points form our key process for establishing a growth culture:\u003c/span\u003e\u003c/p\u003e\n\u003col\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen starting a project, start with an evidence-based hypothesis.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHave clear metrics to judge the success or failure of executing that hypothesis.\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOrganize a post-mortem session to share with the team what was learned from the successes and failures.\u003c/span\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMixpanel has been an invaluable tool throughout the process. Whether it’s hypothesizing, experimenting, looking at metrics for points of improvement, or slicing and dicing different data points, Mixpanel has helped us instill and embed our growth culture. Team members from both marketing and product teams can easily dig into data they are interested in and share it with their team.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eWhat advice would you give to others who are still trying to find product-market fit?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you\u0026#8217;re in a large or even regular-sized company where there is little growth and you\u0026#8217;re thinking about internalizing the methodology of growth hacking and bringing it into your culture, the first thing is to be less ambitious and eliminate the desire to go fast. Growth hacking is not a skill – it is a way of working. The people who are doing it have to adapt, and the reasons for doing it have to be clear. Thus if you’re starting from zero, it’s better to start small and aim for quick wins with a smaller team, rather than try to train the whole organization.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMore specifically, try to introduce growth hacking first in areas where there is the greatest need to change and improve. We organized a small growth task force to conduct growth hacking, and within that team, we started running small experiments that were not too complicated. We recommend sharing the results and learnings from these experiments with members outside of the task force, and this will help to spread the growth culture out little by little.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn our case, the first experiment we conducted for our first growth sprint was to change the color of the call-to-action button or add a tooltip to try and increase the click-through rate. As this experiment was very simple to set up, it was beneficial for team members who were running growth experiments for the first time.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn summary, if you want to introduce growth within the organization, you must first receive the support of decision-makers. Second, it would be a good idea to continue creating small success stories of growth within the organization and build on those successes to gradually spread the word. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eRead the interview in Korean \u003c/span\u003e\u003c/i\u003e\u003ca href=\"https://mixpanel.mfitlab.com/blog/2023-09-19-growth-hacking-lgcns-haruzogak\"\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehere\u003c/span\u003e\u003c/i\u003e\u003c/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e or watch the interview video \u003c/span\u003e\u003c/i\u003e\u003ca href=\"https://www.youtube.com/watch?v=T5dqKjAfQpM\"\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ehere\u003c/span\u003e\u003c/i\u003e\u003c/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/i\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eThousands of companies use Mixpanel to build better products. See what Mixpanel can do for your team.\u003c/span\u003e\u003c/i\u003e\u003ca href=\"https://mixpanel.com/register/\"\u003e \u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eCreate your free account today\u003c/span\u003e\u003c/i\u003e\u003c/a\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c/span\u003e\u003c/i\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n"}]}],"case.components":false,"case.related.disable":false,"case.related.title":"Related Customer Stories","case.related.source":"manual","case.related.stories":[{"ID":110318,"post_author":"112","post_date":"2023-09-07 12:23:14","post_date_gmt":"2023-09-07 19:23:14","post_content":"","post_title":"Zalora","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"zalora","to_ping":"","pinged":"","post_modified":"2023-09-21 11:39:33","post_modified_gmt":"2023-09-21 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Kingdom","case.intro_website_label":"Website","case.intro_website":{"title":"playtech.com","url":"https://www.playtech.com/","target":"_blank"},"case.intro_industy_label":"Industy","case.intro_industy":"Gaming","case.intro_size_label":"Size","case.intro_size":"Enterprise","case.intro_reports_label":"Reports featured","case.intro_reports":false,"case.intro.stats":false,"case.intro_logo":{"image":false,"image_width":"","retina_image":false,"mobile_image":false},"case.preview_text":"","case.intro_text":"","case.intro_button":{"button_text":"","button_type":"internal","button_link_external":"","button_link_internal":"","button_link_modal":false,"button_track_event":""},"case.intro_image":{"image":false,"image_width":"","retina_image":false,"mobile_image":false},"card_image":false,"card_header":"Using player behavior insights to deliver a better player experience","card_short_description":"Using player behavior insights to deliver a better player experience","enable_tabs":true,"tabs":[{"label":"Company","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlaytech PLC is an online gaming software provider that delivers technology, services and content to online casinos, sports betting, mobile gaming, and other services globally. Since being founded in 1999, the company has fast become the pioneer of omnichannel gaming and gambling technology through its integrated platform technology. Its approach has been centred on the continual development of best-of-breed products and content, with its success being predicated on its strong partnership with its licensees. \u003c/span\u003e\u003c/p\u003e\n"}]},{"label":"Challenge","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlaytech plays a vital role in supporting the gambling entertainment industry by providing essential tools and technology to enable our licensees to deliver exceptional gaming experiences to their players. While providing ultimate flexibility, this comes with a lot of complexity; licensees can take Playtech’s pre-built games, like roulette and bingo, and can configure them in multiple ways.\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e This configuration and the overall performance of Playtech’s games have a huge impact on the player experience and therefore the competitiveness of licensees. Playtech was interested in a solution to help improve the optimization of its systems, as well as provide timely user insights to help customers better understand their players and configure the games.\u003c/span\u003e\u003c/p\u003e\n"}]},{"label":"Solution","components":[{"acf_fc_layout":"content-section","text":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePlaytech started using Mixpanel in 2021. The data analytics and product teams use Mixpanel to quickly identify and debug any issues with its own technology, test hypotheses and understand how its players are engaging with its games, and provide them with advice and insight. As the company’s use of Mixpanel has grown, Playtech has begun to support some customers with bespoke reports and insights from Mixpanel to give them a more detailed view of their player behavior, allowing customers to optimize their business success and ultimately transform the player experience.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Dr Leon Sucharov","position":"Chief Technical Innovation Officer, Playtech","quote":"\u003cp\u003eThe detailed insights that we are gathering from across hundreds of games allow us to understand, deliver, and improve the server transaction analysis for our customers.\u003c/p\u003e\n"}]},{"label":"Results","components":[{"acf_fc_layout":"content-section","text":"\u003cul\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eSignificant performance improvements through identification of sub-optimal integration\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eQuantitative analysis of new feature effectiveness and configuration optimization\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eQuantification and reduction in user drop-off points\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eClient insight as a USP in the competitive game content delivery market\u003c/span\u003e\u003c/li\u003e\n\u003cli style=\"font-weight: 400;\" aria-level=\"1\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOverall cost savings\u003c/span\u003e\u003c/li\u003e\n\u003c/ul\u003e\n"}]},{"label":"How they did it","components":[{"acf_fc_layout":"content-section","text":"\u003ch3\u003eWhy did you need a product analytics tool?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBefore adopting Mixpanel, we depended on an internal server-side solution for collecting insights and enhancing our products. While this approach provided fundamental performance data, it lacked the detailed client-side information required to gain a comprehensive understanding of our product\u0026#8217;s real player experience. Whether it was finding out players were spending longer than desired loading games, or how our content was being presented by our licensees and whether that was being optimized, it was difficult to have a timely, detailed level of information that we needed to make improvements to service.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cb\u003eWhy did you choose Mixpanel?\u003c/b\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe chose Mixpanel because it was a solution that could provide the granularity and speed of insight we needed. With Mixpanel, we have both power and ease of use. The tool gives us the means to understand how our licensees are using our technology, what they are struggling with, and ultimately how end-users experience the games we build. If our product teams have a question about one of our games, we can answer it reliably in a matter of minutes. When we evaluated tools on the market, Mixpanel offered a complete solution across these important capabilities.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cb\u003eWhat have you learned since using Mixpanel?\u003c/b\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMixpanel allows us to gain deep insights into player behavior within the games we create. It allows us to track essential metrics such as average play duration, user drop-off patterns, and user engagement responses like reactions to significant wins or game navigation. Armed with these valuable insights, we can consistently enhance our game experiences, ensuring that players thoroughly enjoy them. This enhancement provides substantial added value to our licensees, who operate in a highly competitive industry where player loyalty holds paramount importance.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhile our initial adoption of Mixpanel was primarily for behavioral analytics, we uncovered an advantage in tracking what we term as \u0026#8220;client non-functionals.\u0026#8221; For instance, we gained the ability to meticulously monitor player wait times during game loading and to assess the true impact of any technical issues on the player experience.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMixpanel enabled us to quantify the number of potential gaming sessions lost due to extended loading times, ultimately demonstrating a correlation between longer load times and higher exit rates before a game fully loads. This data-driven analysis not only helped us optimize our loading processes but also translated into significant cost savings, amounting to hundreds of thousands annually.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e\u003cb\u003eWhat else has Mixpanel helped you with?\u003c/b\u003e\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMixpanel has helped enhance a culture of experimentation between our product team and data analysts, where we work together to test hypotheses and make iterative improvements to our various products. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMixpanel also allows us to quickly gauge the success of the features that we have rolled out and answer the question: “does this new feature actually work?” Frequently, we lacked comprehensive insights into the success of feature updates, making it challenging to assess their performance variations across different regions and customer segments. For example, introducing a feature update might’ve been right, but it’s possible that it wasn’t configured optimally on the licensee side, which might have impacted the player experience. Before Mixpanel, our product team found it harder to know if player experience issues were due to features or if problems with customer configuration were to blame. \u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe also have a set of powerful back-office tools for licensees. Here we use Mixpanel to understand which of those tools licensee business users are benefitting from and generally how those tools are used. Here we’re tracking a far smaller number of power users and we combine Mixpanel insights with customer interviews to ensure we’re delivering maximum value. \u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"quote","name":"Vasileios Papageorgiou","position":"Lead Data Analyst, Playtech","quote":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMixpanel delivers a level of granularity and insight that is unique as compared with other solutions. It’s a really simple and really fast solution, and provides the tools for our product teams to perform a more effective analysis.\u003c/span\u003e\u003c/p\u003e\n"},{"acf_fc_layout":"content-section","text":"\u003ch3\u003eSo you’re becoming more data informed across the product team?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eYes. Since we’ve had Mixpanel in place, our analysts show product teams the type of data we can access and they come to us with a wide range of questions. We’ve built a series of dashboards that answer the key questions across our entire suite of 400+ games and we’ve moved on to conducting experiments.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eWhat does a typical dashboard measure?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur product teams need to benchmark across some key industry KPIs like average play time, time between spins, exit rates after a big win as well as more basic performance metrics like load times, latency and the stability of each game. These are the metrics that help our teams deliver extremely high performing games at scale and hundreds of Playtech colleagues consult the dashboards on a daily basis. Our infrastructure handles many billions of transactions each year, so monitoring performance is crucial. \u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eHow is product analytics adding value for your licensees?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSimilar to how we deliver value to our own product teams, we’re also helping our licensees become data informed. We build the games our licensees offer to players but licensees decide how they configure and display them. This tool has enabled us to enhance access to the data needed to gain a clear understanding of how their players are truly interacting with the games.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eWhat are licensees interested in learning from their data?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere’s a lot of potential for our customers to optimize their businesses with product data insights. Our customers invest heavily in marketing to acquire new users and better understand what cohorts are a good match, which can help deliver a higher return from that investment. They can also see if their incentives like bonuses are working as intended.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGenerally understanding how users engage with various games can be an important guide for licensees when deciding which games to offer and how best to configure those games. Licensees can choose to display games in pop-up windows, sidebars, or beside another game. How Playtech games and content are displayed is incredibly flexible but previously, in many cases licensees didn’t have the data insights to know which set-up was best for their players until we implemented Mixpanel.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are compliance benefits too. Playtech is in a good place to really understand the impacts of regulatory technical features and how players interact with them. With these insights we can engage and inform regulatory agencies in multiple jurisdictions about how future regulations most effectively increase player protection measures.\u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003eWhat’s next for Playtech with product analytics?\u003c/h3\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOur own product team now has a resource for understanding user behavior, testing the effectiveness of new features and regularly tracking key metrics. So we’re now very focused on expanding our managed service for licensees using Mixpanel, so they can better optimize the player experience and their marketing investments. We’re launching a range of dashboards that answer frequent licensee questions. It’s a key value-add when licensees choose to work with Playtech. After success with instrumenting our Casino games we are now in the process of rolling out Mixpanel across many of our products. This not only allows us to gain insights into those individual products, but allows us to understand how players navigate and engage across multiple products, for example how Sports players might engage with slots content.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’re looking forward to continuing to benefit from product analytics insights to drive an optimal customer experience.\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003ci\u003eThousands of companies use Mixpanel to build better products. See what Mixpanel can do for your team.\u003c/i\u003e\u003ca href=\"https://mixpanel.com/register/\"\u003e \u003ci\u003eCreate your free account today\u003c/i\u003e\u003c/a\u003e\u003ci\u003e.\u003c/i\u003e\u003c/p\u003e\n"}]}],"case.components":false,"case.related.disable":false,"case.related.title":"Related Customer Stories","case.related.source":"manual","case.related.stories":[{"ID":106307,"post_author":"237","post_date":"2023-01-18 01:07:48","post_date_gmt":"2023-01-18 08:07:48","post_content":"","post_title":"Bilyoner","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-mixpanel-improved-bilyoner-retention-rate","to_ping":"","pinged":"","post_modified":"2023-09-21 11:33:27","post_modified_gmt":"2023-09-21 18:33:27","post_content_filtered":"","post_parent":0,"guid":"https://mxpnlcms.wpengine.com/?post_type=customer-story-v2\u0026#038;p=103865","menu_order":0,"post_type":"customer-story-v2","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":106308,"post_author":"237","post_date":"2023-03-02 17:02:01","post_date_gmt":"2023-03-03 00:02:01","post_content":"","post_title":"Bolt, the first European super-app, uses Mixpanel to fuel its growth strategy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bolt-the-first-european-super-app-uses-mixpanel-to-fuel-its-growth-strategy","to_ping":"","pinged":"","post_modified":"2023-09-08 14:04:20","post_modified_gmt":"2023-09-08 21:04:20","post_content_filtered":"","post_parent":0,"guid":"https://mxpnlcms.wpengine.com/?post_type=customer-story-v2\u0026#038;p=104474","menu_order":0,"post_type":"customer-story-v2","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":106310,"post_author":"237","post_date":"2023-03-16 08:49:20","post_date_gmt":"2023-03-16 15:49:20","post_content":"","post_title":"How Wilco doubled its user activation rate after switching to Mixpanel to drive its PLG strategy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-wilco-doubled-its-user-activation-rate-after-switching-to-mixpanel-to-drive-its-plg-strategy","to_ping":"","pinged":"","post_modified":"2023-09-06 15:43:59","post_modified_gmt":"2023-09-06 22:43:59","post_content_filtered":"","post_parent":0,"guid":"https://mxpnlcms.wpengine.com/?post_type=customer-story-v2\u0026#038;p=104633","menu_order":0,"post_type":"customer-story-v2","post_mime_type":"","comment_count":"0","filter":"raw"}]},"tags":[],"post_thumbnail":"","post_thumbnail_small":"","authors":"219","meta_desc":"","seo":{"title_tag":"How Playtech partnered with Mixpanel to improve the player experience and deliver value to its licensees - Mixpanel","meta_description":"","canonical":"https://mixpanel.com/customers/how-playtech-improved-the-player-experience-and-delivered-value-to-its-licensees/","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"open_graph_locale":"en_US","open_graph_type":"article","open_graph_title":"How Playtech partnered with Mixpanel to improve the player experience and deliver value to its licensees - Mixpanel","open_graph_description":"","open_graph_url":"https://mixpanel.com/customers/how-playtech-improved-the-player-experience-and-delivered-value-to-its-licensees/","open_graph_images":{"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/11/Home-page-sharing-1.png":{"width":1024,"height":538,"filesize":91639,"url":"https://mxpnlcms.wpengine.com/wp-content/uploads/2020/11/Home-page-sharing-1.png","path":"/nas/content/live/mxpnlcms/wp-content/uploads/2020/11/Home-page-sharing-1.png","size":"full","id":62206,"alt":"","pixels":550912,"type":"image/png"}},"open_graph_site_name":"Mixpanel","estimated_reading_time_minutes":0,"twitter_card":"summary_large_image","twitter_title":"","twitter_description":"","twitter_image":"","open_graph_article_published_time":""},"template":""}]},"__N_SSG":true},"page":"/customers","query":{},"buildId":"6DRImNvKpGbt5RunDKkW-","assetPrefix":"https://cdn.mxpnl.com/marketing-site/static","isFallback":false,"gsp":true,"scriptLoader":[]}</script><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MRDR9SP" height="0" width="0" style="display:none;visibility:hidden" /></noscript><script> </script></body></html>