Mobile app growth - Twitter Marketing

<!doctype html>  <html data-behavior="i18n" dir="ltr" lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://marketing.twitter.com/na/en/solutions/drive-performance/mobile-app-growth.html","20190213232539","https://web.archive.org/","web","/_static/", "1550100339"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="utf-8"> <meta name="viewport" content="width=device-width, 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class="mtc-masthead__copy"> <h1 class="mtc-masthead__title mc28-masthead-medium__title mtc-font__headline--jumbo">Mobile app growth</h1> </div> </div> </div> </div></div> <div class="mc18-paragraph"> <div class="mc18-paragraph__item mtc-section container" data-component="mc18-paragraph"> <div class="mc18-paragraph__wrapper t-row"> <div class="col col-4 mtc-yin" data-behavior="viewport-transition" data-transition="bottom" data-delay="300" data-percent-visible="50"> <div class="mu08-left-navigation"> <nav class="mu08-left-navigation__container" data-component-universal="mu08-left-navigation">   <div class="mu08-left-navigation__wrapper"> <a class="mu08-left-navigation__back-btn"></a> <div class="mu08-left-navigation__dropdown-btn js-dropdown-toggle"> <span class="mu08-left-navigation__dropdown-title mtc-font__copy--mini">Menu</span> <span class="mu08-left-navigation__chevron is-closed"><i class="icon-navigation_down_arrow"></i></span> </div> <div class="mu08-left-navigation__nav-list-container"> <ul class="mu08-left-navigation__nav-list"> <li class="mu08-left-navigation__parent-item "> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/unleash-the-power-of-video.html" class="mu08-left-navigation__parent-item--btn mtc-font__headline--md is-bold">Power of video</a> <ul class="mu08-left-navigation__child-list"> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/unleash-the-power-of-video/launch-something-new-with-video.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Launch something new with video</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Break through and raise awareness – fast. Reach your audience at the right moment: when they’re most receptive to ads.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/unleash-the-power-of-video/connect-with-whats-happening.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Connect with what’s happening</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Get in front of your audience during the moments that matter. Increase your brand's relevance, and kick off the content your audience loves.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/unleash-the-power-of-video/promote-your-brands-story.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Promote your brand’s story</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Share your brand’s story and stay top-of-mind. Get customers to take action and join conversations.</span> </a> </li> </ul> </li> <li class="mu08-left-navigation__parent-item "> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/create-engagement.html" class="mu08-left-navigation__parent-item--btn mtc-font__headline--md is-bold">Create engagement</a> <ul class="mu08-left-navigation__child-list"> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/create-engagement/creative-canvas.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Creative canvas</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Brands on Twitter are connecting with users in unique and creative ways every day. And so can you.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/create-engagement/audience-targeting.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Audience targeting</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">You want your message to be heard by the right person. Twitter's targeting capabilities ensure it will be.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/create-engagement/expanding-reach.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Expanding reach</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Tweets are everywhere. And this enormous, international real-time reach is within your brand’s grasp.</span> </a> </li> </ul> </li> <li class="mu08-left-navigation__parent-item is-selected"> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/drive-performance.html" class="mu08-left-navigation__parent-item--btn mtc-font__headline--md is-bold">Drive performance</a> <ul class="mu08-left-navigation__child-list"> <li class="mu08-left-navigation__child-list--item is-selected"> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/drive-performance/mobile-app-growth.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold is-selected">Mobile app growth</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Grow your mobile app by reaching an engaged audience that’s always looking to discover new things.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/drive-performance/website-traffic-conversions.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Website traffic & conversions</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Meet the challenges of the mobile era and get results by driving conversions across platforms.</span> </a> </li> </ul> </li> <li class="mu08-left-navigation__parent-item "> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/measure-results.html" class="mu08-left-navigation__parent-item--btn mtc-font__headline--md is-bold">Measure results</a> <ul class="mu08-left-navigation__child-list"> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/measure-results/audience-insights.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Audience insights</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Successful marketing efforts start with knowing your audience. Twitter's tools help you dig deep.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/measure-results/campaign-analytics.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Campaign analytics</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Get in-depth insights about your campaign with detailed metrics that cover every move you make.</span> </a> </li> <li class="mu08-left-navigation__child-list--item "> <a href="/web/20190213232539/https://marketing.twitter.com/na/en/solutions/measure-results/optimize-at-scale.html" class="mu08-left-navigation__child-list--btn"> <span class="mu08-left-navigation__child-list--title mtc-font__headline--sm is-bold ">Optimize at scale</span> <span class="mu08-left-navigation__child-list--description mtc-font__copy--mini">Twitter makes multitasking easy with streamlined ways to scale, edit, customize, and manage campaigns.</span> </a> </li> </ul> </li> </ul> </div> </div>  <script type="application/ld+json"> { "@context": "https://web.archive.org/web/20190213232539/http://schema.org", "@type": "WPSideBar", "isPartOf": "https://web.archive.org/web/20190213232539/https://marketing.twitter.com/na/en/solutions/drive-performance/mobile-app-growth.html" } </script> </nav> </div> </div> <div class="col col-8 mtc-yang" data-behavior="viewport-transition" data-transition="bottom" data-delay="350" data-percent-visible="50"> <div class="mc11-paragraph-subheading"><div class="mc11-paragraph-subheading__item mtc-subhead is-bold "> <h3> Drive mobile app installs and re-engagements. </h3> </div> </div> <div class="mc05-paragraph-text text parbase"><div class="mc05-paragraph-text__item mtc-paragraph" data-component="mc05-paragraph-text"> <p>As an app marketer, driving installs is just the first step. But even if your app’s value is clear, it’s competing with over three million other apps for coveted space on the home screens of your target audience.</p> <p>Whether you’re a startup in launch mode, a mobile-born brand, or an established company new to the mobile space, Twitter is the place where you can create a powerful, lasting connection with your app audience.</p> </div> `</div> <div class="mc32-paragraph-fact image parbase"><div class="mc32-paragraph-fact__item clearfix is-media-left" data-component="mc32-paragraph-fact"> <figure class="mc32-paragraph-fact__figure"> <div class="mc32-paragraph-fact__figure_yin"> <h3 class="mc32-paragraph-fact__title mtc-font__headline--mega js-fit-text" id="test">58%</h3> </div> <div class="mc32-paragraph-fact__figure_yang"> <figcaption class="mc32-paragraph-fact__caption"> <h4 class="mc32-paragraph-fact__subhead mtc-font__headline--md">of Twitter users have installed an app in the last month</h4> <cite class="mc32-paragraph-fact__cite mtc-font__copy--mini">Global Web Index, Q3 2016, USA</cite> </figcaption> </div> </figure> <div class="mc33-sharing" data-component="mc33-sharing"> <div class="mc33-sharing__item"> <ul class="mc33-sharing__list"> <li class="mc33-sharing__list-item mc33-sharing__list-item--tweet"> <a href="https://web.archive.org/web/20190213232539/https://twitter.com/share?url=https%3A%2F%2Fmarketing.twitter.com%2Fna%2Fen%2Fsolutions%2Fdrive-performance%2Fmobile-app-growth.html&via=TwitterMktg&text=Mobile+app+growth" title="Tweet" target="_blank" rel="noopener" class="js-share-link js-share-link--twitter"> <i class="mc33-sharing__icon mc33-sharing__icon--twitter icon-logo_sml" aria-hidden="true"></i> </a> </li> </ul> </div> </div> </div></div> <div class="mc05-paragraph-text text parbase"><div class="mc05-paragraph-text__item mtc-paragraph" data-component="mc05-paragraph-text"> <p>People come to Twitter eager to discover what’s new — including mobile apps. Use our mobile app promotion tools to connect to this highly receptive audience where and when they’re looking for them.<br/> </p> <p>Tell your app's story with our rich creative canvas, which uses exclusive social targeting signals to connect with a potential audience of more than 800 million people on Twitter and across thousands of popular apps on the Twitter Audience Platform.<br/> </p> <p>Twitter has everything you need to drive cost-effective app growth and re-engagement at scale.</p> </div> `</div> <div class="mc11-paragraph-subheading"><div class="mc11-paragraph-subheading__item mtc-subhead is-bold "> <h3> Ways to help you solve this challenge </h3> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20190213232539im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/TwitterAudiencePlatform.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> Twitter Audience Platform </h4> <p class="mc34-paragraph-product__desc"> Easily extend your campaigns to reach both Twitter users and non-Twitter users on thousands of popular mobile apps. </p> </div> </div> </div> <div class="mc34-paragraph-product"><div class="mc34-paragraph-product__item"> <div class="mc34-paragraph-product__media"> <img class="mc34-paragraph-product__img" src="https://web.archive.org/web/20190213232539im_/https://cdn.cms-twdigitalassets.com/content/dam/marketing-twitter/products/TailoredAudiences.svg" alt=""> </div> <div class="mc34-paragraph-product__copy"> <h4 class="mtc-font__headline--md is-bold mc34-paragraph-product__title"> Tailored Audiences </h4> <p class="mc34-paragraph-product__desc"> Target audiences created from your website visitor and/or CRM data. 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