Digital Advertising Technology Resources | PubMatic AdTech Resources

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id="carousel-example-generic" class="carousel slide" data-ride="carousel">   <div class="carousel-inner" role="group" aria-roledescription="carousel" aria-label="Latest Reports"> <div class="item active" role="group" aria-roledescription="slide" tabindex="-1"> <div class="banner" style="background-image: url(https://pubmatic.com/wp-content/uploads/2021/05/img-products-jp.jpg)" > <div class="hidden-xs content-bottom"> <div class="container carousel-banner-copy"> <div class="row"> <div class="col-md-6"> <h1 class="display-1 text-uppercase">ADVERTISING TECHNOLOGY Resources</h1> </div> </div> <div class="row"> <div class="col-md-6"> <div class="medium-regular"></div> </div> </div> </div> </div> </div> </div> </div> </div>   <div class="hidden-sm hidden-md hidden-lg" > <div class="container"> <div class="row"> <div class="col-md-6"> <h1 class="display-1 text-uppercase">ADVERTISING TECHNOLOGY Resources</h1> </div> </div> <div class="row"> <div class="col-md-6"> <div class="medium-regular"></div> </div> </div> </div> </div>  <div class="container"> <section>  <div class="section-header view-more"> <h3>  LATEST BLOG POSTS <span class="view-more-btn pull-right hidden-xs"> <a href="https://pubmatic.com/blog/"> <span class="glyphicon glyphicon-menu-right" aria-hidden="true"></span> VIEW MORE </a> </span> </h3> </div> <div class="row" data-align-height=".heading, .featured"> <div class="col-md-4 vertical-divider"> <div class="featured"> <div class="heading"> <h4 class="text-capitalize"><a href="https://pubmatic.com/blog/introducing-pubmatic-assistant-building-the-foundation-for-ai-driven-innovation-in-adtech/" class="black-bluehover">Introducing PubMatic Assistant: Building the Foundation for <nobr>AI-Driven</nobr> Innovation in AdTech</a></h4> </div> <div> <a href="https://pubmatic.com/blog/introducing-pubmatic-assistant-building-the-foundation-for-ai-driven-innovation-in-adtech/"><img width="1024" height="569" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201024%20569'%3E%3C/svg%3E" alt="Introducing PubMatic Assistant: Building the Foundation for <nobr data-lazy-src="https://pubmatic.com/wp-content/uploads/2025/01/PubMatic-Assistant-AI-Blog-1024x569.png"><noscript><img width="1024" height="569" src="https://pubmatic.com/wp-content/uploads/2025/01/PubMatic-Assistant-AI-Blog-1024x569.png" alt="Introducing PubMatic Assistant: Building the Foundation for <nobr></noscript>AI-Driven</nobr> Innovation in AdTech" class="img-responsive center-block"></a> </div> </div> </div> <div class="col-md-4 vertical-divider"> <div class="featured"> <div class="heading"> <h4 class="text-capitalize"><a href="https://pubmatic.com/blog/transform-on-site-display-challenges-into-commerce-media-triumphs/" class="black-bluehover">Transform On-Site Display Challenges into Commerce Media Triumphs</a></h4> </div> <div> <a href="https://pubmatic.com/blog/transform-on-site-display-challenges-into-commerce-media-triumphs/"><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2024/11/Transform-On-Site-Display-Challenges-into-Commerce-Media-Triumphs_updated.png" alt="Transform On-Site Display Challenges into Commerce Media Triumphs" class="img-responsive center-block"></a> </div> </div> </div> <div class="col-md-4 vertical-divider"> <div class="featured"> <div class="heading"> <h4 class="text-capitalize"><a href="https://pubmatic.com/blog/unlocking-easy-debugging-for-googles-protected-audience-auctions/" class="black-bluehover">Unlocking Easy Debugging for Google’s Protected Audience Auctions</a></h4> </div> <div> <a href="https://pubmatic.com/blog/unlocking-easy-debugging-for-googles-protected-audience-auctions/"><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2024/11/Blog-Photos-Privacy-Sandbox-PA-Debug-Tool-2024-Recap-750x417px.jpg" alt="Unlocking Easy Debugging for Google’s Protected Audience Auctions" class="img-responsive center-block"></a> </div> </div> </div> </div>  <span class="view-more-btn hidden-sm hidden-md hidden-lg"> <a href="https://pubmatic.com/blog/"> <span class="glyphicon glyphicon-menu-right" aria-hidden="true"></span> VIEW MORE </a> </span> </section> <section>  <div class="section-header view-more"> <h3>  REPORTS <span class="view-more-btn pull-right hidden-xs"> <a href="https://pubmatic.com/reports/"> <span class="glyphicon glyphicon-menu-right" aria-hidden="true"></span> VIEW MORE </a> </span> </h3> </div> <div class="row" data-align-height=".heading, .featured"> <div class="col-md-4 vertical-divider"> <div class="featured"> <div class="heading"> <h4 class="text-capitalize"><a href="https://pubmatic.com/reports/from-game-time-to-prime-time-the-lucrative-potential-of-advertising-in-live-sports/" class="black-bluehover">From Game Time to Prime Time: The Lucrative Potential of Advertising in Live Sports</a></h4> </div> <div> <a href="https://pubmatic.com/reports/from-game-time-to-prime-time-the-lucrative-potential-of-advertising-in-live-sports/" class="black-link"> <img width="750" height="417" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20417'%3E%3C/svg%3E" class="img-responsive center-block" alt="" decoding="async" fetchpriority="high" data-lazy-srcset="https://pubmatic.com/wp-content/uploads/2025/01/Infographic-Live-Sports-750x417-1.jpg 750w, https://pubmatic.com/wp-content/uploads/2025/01/Infographic-Live-Sports-750x417-1-300x167.jpg 300w, https://pubmatic.com/wp-content/uploads/2025/01/Infographic-Live-Sports-750x417-1-360x200.jpg 360w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://pubmatic.com/wp-content/uploads/2025/01/Infographic-Live-Sports-750x417-1.jpg" /><noscript><img width="750" height="417" src="https://pubmatic.com/wp-content/uploads/2025/01/Infographic-Live-Sports-750x417-1.jpg" class="img-responsive 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360w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> </a> </div> </div> </div> <div class="col-md-4 vertical-divider"> <div class="featured"> <div class="heading"> <h4><a href="https://pubmatic.com/case-studies/mars-petcare-exceeds-incremental-sales-goals-by-leveraging-activate/" class="black-bluehover">Mars Petcare Exceeds Incremental Sales Goals by 126% Leveraging Activate</a></h4> </div> <div> <a href="https://pubmatic.com/case-studies/mars-petcare-exceeds-incremental-sales-goals-by-leveraging-activate/" class="black-link"> <img width="750" height="417" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20417'%3E%3C/svg%3E" class="img-responsive center-block" alt="Woman using tablet and cute dog waiting for her to finish typing" decoding="async" data-lazy-srcset="https://pubmatic.com/wp-content/uploads/2024/07/Thumb-Case-Study-Mars-Activate.png 750w, 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