News stories for Ayesha Shaikh

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data-id="1142500" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142500/mediators-win-big-at-ipra-golden-world-awards"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/10/59f186798a019.jpg" alt="Mediators Win Big At IPRA Golden World Awards"/></a></div> </figure>  <h2 data-layout="story" data-id="1142500" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142500/mediators-win-big-at-ipra-golden-world-awards" class="story__link"><strong>Mediators Win Big At IPRA Golden World Awards</strong></a></h2>  <div class="story__excerpt text--300 ">The PR consultancy raised awareness for polio and other childhood diseases in Pakistan. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-10-26T12:59:36+05:00"><span class="timestamp__calendar">Oct 26, 2017</span> <span class="timestamp__time">12:59pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1142389" data-layout="story">  <figure class="media media--left col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142389/the-era-of-brand-activism"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/10/59eec93f0692c.jpg" alt="The era of brand activism"/></a></div> </figure>  <h2 data-layout="story" data-id="1142389" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142389/the-era-of-brand-activism" class="story__link"><strong>The era of brand activism</strong></a></h2>  <div class="story__excerpt text--300 ">How effective are brands in implementing their activism-based initiatives? <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-10-30T17:13:13+05:00"><span class="timestamp__calendar">Oct 30, 2017</span> <span class="timestamp__time">05:13pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1142028" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142028/from-a-kiryana-to-a-superstore-the-success-story-of-imtiaz-super-market"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/05/5919503f696f0.jpg" alt="From a kiryana to a superstore – the success story of Imtiaz Super Market"/></a></div> </figure>  <h2 data-layout="story" data-id="1142028" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142028/from-a-kiryana-to-a-superstore-the-success-story-of-imtiaz-super-market" class="story__link"><strong>From a kiryana to a superstore – the success story of Imtiaz Super Market</strong></a></h2>  <div class="story__excerpt text--300 ">In conversation with Imtiaz Abbasi, MD, Imtiaz Super Market. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-10-01T18:57:23+05:00"><span class="timestamp__calendar">Oct 01, 2017</span> <span class="timestamp__time">06:57pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1142113" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142113/rethinking-digital"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/08/59a5499a86619.png" alt="Rethinking digital"/></a></div> </figure>  <h2 data-layout="story" data-id="1142113" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142113/rethinking-digital" class="story__link"><strong>Rethinking digital</strong></a></h2>  <div class="story__excerpt text--300 ">Are brands capitalising on the power of digital? <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-09-06T16:39:54+05:00"><span class="timestamp__calendar">Sep 06, 2017</span> <span class="timestamp__time">04:39pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1142025" data-layout="story">  <figure class="media media--left col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142025/retail-revs-up"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/06/593f84f792413.jpg" alt="Retail revs up"/></a></div> </figure>  <h2 data-layout="story" data-id="1142025" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142025/retail-revs-up" class="story__link"><strong>Retail revs up</strong></a></h2>  <div class="story__excerpt text--300 ">What happens when customers prioritise ‘experience’ over ‘product’. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-10-03T11:25:18+05:00"><span class="timestamp__calendar">Oct 03, 2017</span> <span class="timestamp__time">11:25am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1142050" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142050/we-want-to-be-seen-as-a-trendy-brand-that-is-a-wardrobe-essential-for-young-people"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/05/591e4ef611241.jpg" alt="“We want to be seen as a trendy brand that is a wardrobe essential for young people”"/></a></div> </figure>  <h2 data-layout="story" data-id="1142050" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142050/we-want-to-be-seen-as-a-trendy-brand-that-is-a-wardrobe-essential-for-young-people" class="story__link"><strong>“We want to be seen as a trendy brand that is a wardrobe essential for young people”</strong></a></h2>  <div class="story__excerpt text--300 ">In conversation with Sumrin Ali, Director Domestic & Retail, Al-Karam. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-10-04T14:52:29+05:00"><span class="timestamp__calendar">Oct 04, 2017</span> <span class="timestamp__time">02:52pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1142006" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142006/morteins-killer-stroke"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/05/590883b97e70e.jpg" alt="Mortein’s ‘Killer’ Stroke"/></a></div> </figure>  <h2 data-layout="story" data-id="1142006" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142006/morteins-killer-stroke" class="story__link"><strong>Mortein’s ‘Killer’ Stroke</strong></a></h2>  <div class="story__excerpt text--300 ">Mosquito killing billboards are Reckitt Benckiser Pakistan’s latest initiative against dengue. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-05-03T12:08:37+05:00"><span class="timestamp__calendar">May 03, 2017</span> <span class="timestamp__time">12:08pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141941" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141941/the-government-as-the-nations-advertiser"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/03/58de23b44b0eb.jpg?r=1641950599" alt="The Government as the Nation’s Advertiser"/></a></div> </figure>  <h2 data-layout="story" data-id="1141941" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141941/the-government-as-the-nations-advertiser" class="story__link"><strong>The Government as the Nation’s Advertiser</strong></a></h2>  <div class="story__excerpt text--300 ">The lure of the Government as an advertiser and the complexities that go with it. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-04-27T11:41:50+05:00"><span class="timestamp__calendar">Apr 27, 2017</span> <span class="timestamp__time">11:41am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141943" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141943/audits-and-automation"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/05/59193ff87385f.jpg" alt="Audits and automation"/></a></div> </figure>  <h2 data-layout="story" data-id="1141943" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141943/audits-and-automation" class="story__link"><strong>Audits and automation</strong></a></h2>  <div class="story__excerpt text--300 ">In conversation with Mian Jahangir Iqbal, Director, Audit Bureau of Circulation. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-05-15T10:46:45+05:00"><span class="timestamp__calendar">May 15, 2017</span> <span class="timestamp__time">10:46am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141718" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141718/organising-real-estate"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/01/588fcb72dd042.jpg" alt="Organising real estate"/></a></div> </figure>  <h2 data-layout="story" data-id="1141718" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141718/organising-real-estate" class="story__link"><strong>Organising real estate</strong></a></h2>  <div class="story__excerpt text--300 ">Interview with Mohsin Sheikhani, Chairman, Association of Builders and Development of Pakistan. <span class="story__time text--300 "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2017-03-15T10:16:25+05:00"><span class="timestamp__calendar">Mar 15, 2017</span> <span class="timestamp__time">10:16am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141715" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141715/bottom-of-the-pyramid-aspirations"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/02/58a68077148b6.jpg" alt="Bottom of the pyramid aspirations"/></a></div> </figure>  <h2 data-layout="story" data-id="1141715" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141715/bottom-of-the-pyramid-aspirations" class="story__link"><strong>Bottom of the pyramid aspirations</strong></a></h2>  <div class="story__excerpt text--300 ">Fahad Ashraf, Director Marketing, Reckitt Benckiser, on why Bottom of the Pyramid Marketing has suddenly become relevant <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-10-08T14:06:18+05:00"><span class="timestamp__calendar">Oct 08, 2017</span> <span class="timestamp__time">02:06pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141727" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141727/pakistans-real-estate-divide"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/02/58981d6b2d8f5.gif" alt="Pakistan&#39;s real estate divide"/></a></div> </figure>  <h2 data-layout="story" data-id="1141727" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141727/pakistans-real-estate-divide" class="story__link">Pakistan's real estate divide</a></h2>  <div class="story__excerpt text--300 ">Is the country's real estate market too elitist? <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-10-17T15:12:52+05:00"><span class="timestamp__calendar">Oct 17, 2017</span> <span class="timestamp__time">03:12pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141592" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141592/what-millennials-want"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2016/12/584a8ae9d07fa.jpg" alt="What Millennials Want"/></a></div> </figure>  <h2 data-layout="story" data-id="1141592" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141592/what-millennials-want" class="story__link"><strong>What Millennials Want</strong></a></h2>  <div class="story__excerpt text--300 ">If there is one word that is apt for this generation, it would have to be ‘misunderstood’. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2017-01-03T17:21:03+05:00"><span class="timestamp__calendar">Jan 03, 2017</span> <span class="timestamp__time">05:21pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141591" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141591/sir-jj-is-in-the-building"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2016/12/584bb696370b3.jpg" alt="Sir JJ is in the building"/></a></div> </figure>  <h2 data-layout="story" data-id="1141591" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141591/sir-jj-is-in-the-building" class="story__link">Sir JJ is in the building</a></h2>  <div class="story__excerpt text--300 ">Junaid Jamshed, entrepreneur, in profile. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-12-10T15:00:25+05:00"><span class="timestamp__calendar">Dec 10, 2016</span> <span class="timestamp__time">03:00pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141549" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141549/banking-on-digital-inclusion"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2016/10/57f1f7dddb922.jpg" alt="Banking on digital inclusion"/></a></div> </figure>  <h2 data-layout="story" data-id="1141549" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141549/banking-on-digital-inclusion" class="story__link">Banking on digital inclusion</a></h2>  <div class="story__excerpt text--300 ">Will banks pull it off? <span class="story__time text--300 "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2016-10-31T12:24:59+05:00"><span class="timestamp__calendar">Oct 31, 2016</span> <span class="timestamp__time">12:24pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141513" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141513/hilal-takes-a-bold-step"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2016/07/579ab8b610b81.jpg" alt="Hilal takes a Bold step"/></a></div> </figure>  <h2 data-layout="story" data-id="1141513" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141513/hilal-takes-a-bold-step" class="story__link">Hilal takes a Bold step</a></h2>  <div class="story__excerpt text--300 ">The Hilal Group recently launched Bold as a premium deodorant brand to tap into the growing market potential. <span class="story__time text--300 "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2016-08-11T09:53:44+05:00"><span class="timestamp__calendar">Aug 11, 2016</span> <span class="timestamp__time">09:53am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141516" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141516/jazaa-in-every-meal"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2016/08/579f0036b6d84.jpg" alt="Jazaa in every meal"/></a></div> </figure>  <h2 data-layout="story" data-id="1141516" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141516/jazaa-in-every-meal" class="story__link">Jazaa in every meal</a></h2>  <div class="story__excerpt text--300 ">Junaid Jamshed launches Jazaa rice. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-08-03T14:51:04+05:00"><span class="timestamp__calendar">Aug 03, 2016</span> <span class="timestamp__time">02:51pm</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141476" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141476/accolades-honours-and-recognition"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2016/05/573e0246cce95.jpg" alt="Accolades, honours and recognition"/></a></div> </figure>  <h2 data-layout="story" data-id="1141476" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141476/accolades-honours-and-recognition" class="story__link">Accolades, honours and recognition</a></h2>  <div class="story__excerpt text--300 ">Why the PAS Awards 2016 were the best so far. <span class="story__time text--300 "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2016-07-11T09:56:21+05:00"><span class="timestamp__calendar">Jul 11, 2016</span> <span class="timestamp__time">09:56am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141477" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141477/mortein-fights-dengue"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2016/05/5744c3258fefa.jpg" alt="Mortein fights dengue"/></a></div> </figure>  <h2 data-layout="story" data-id="1141477" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141477/mortein-fights-dengue" class="story__link">Mortein fights dengue </a></h2>  <div class="story__excerpt text--300 ">The nation-wide 'Dengue say Pak Pakistan' campaign aims to educate people about dengue and its eradication. <span class="story__time text--300 "><span class="timestamp--label">Published</span> <span class="timestamp--time timeago" title="2016-07-09T11:39:03+05:00"><span class="timestamp__calendar">Jul 09, 2016</span> <span class="timestamp__time">11:39am</span></span></span> </div> </article>   <article class="box story pb-2" data-id="1141426" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141426/have-you-been-bogofied"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2016/04/56fe21c6c73eb.jpg" alt="Have you been &lsquo;Bogofied&rsquo;?"/></a></div> </figure>  <h2 data-layout="story" data-id="1141426" class="story__title text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141426/have-you-been-bogofied" class="story__link">Have you been ‘Bogofied’?</a></h2>  <div class="story__excerpt text--300 ">Bogo – a compilation of vouchers – aims to bring together experiences that define Karachi. <span class="story__time text--300 "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2016-04-01T12:23:09+05:00"><span class="timestamp__calendar">Apr 01, 2016</span> <span class="timestamp__time">12:23pm</span></span></span> </div> </article>  </div> <div class="col-12"> <div class="mr-4 p-2"> <ol class="nav pagination"> <li><div>1</div></li><li><a href="/web/20171120014545/http://aurora.dawn.com/authors/3241/ayesha-shaikh/2">2</a></li><li><a href="/web/20171120014545/http://aurora.dawn.com/authors/3241/ayesha-shaikh/2">Next</a></li></ol> </div> </div> </div> </main> <aside class="pb-4">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="538"> <div class="widget__container "> <div class="widget__container__body "> <a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/subscribe/"><img class="col-12" src="//web.archive.org/web/20171120014545im_/http://i.dawn.com/widgets/upload-image-ff0fe3069b166b3fa34fb301b96b1d0c.png?r=400151068" alt=""/></a> </div> </div> </section>   <section class="widget theme widget-popular " data-type="popular" data-id="180"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Most Popular</span></h2> <div class="widget__container__body "> <div class="row"> <div class="col-12">  <article class="box story mb-4" data-id="1141305" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141305/the-curious-case-of-black-friday-in-pakistan"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2015/11/5657fd9a153fd.jpg" alt="The curious case of &#39;Black Friday&#39; in Pakistan"/></a></div> </figure>  <h2 data-layout="story" data-id="1141305" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141305/the-curious-case-of-black-friday-in-pakistan" class="story__link"><strong>The curious case of 'Black Friday' in Pakistan</strong></a></h2> </article>   <article class="box story mb-4" data-id="1141371" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141371/is-the-revival-of-pakistani-cinema-sustainable"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2015/12/5680cef513ef8.jpg" alt="Is the revival of Pakistani cinema sustainable?"/></a></div> </figure>  <h2 data-layout="story" data-id="1141371" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1141371/is-the-revival-of-pakistani-cinema-sustainable" class="story__link"><strong>Is the revival of Pakistani cinema sustainable?</strong></a></h2> </article>   <article class="box story mb-4" data-id="1142382" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142382/eight-must-watch-timeless-ads"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/09/59c93dbd5142d.jpg" alt="Eight must-watch timeless ads"/></a></div> </figure>  <h2 data-layout="story" data-id="1142382" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142382/eight-must-watch-timeless-ads" class="story__link"><strong>Eight must-watch timeless ads</strong></a></h2> </article>   <article class="box story mb-4" data-id="1142371" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142371/salamair-flies-pakistans-skies"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/09/59c7183599148.jpg" alt="SalamAir flies Pakistan’s skies"/></a></div> </figure>  <h2 data-layout="story" data-id="1142371" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142371/salamair-flies-pakistans-skies" class="story__link"><strong>SalamAir flies Pakistan’s skies</strong></a></h2> </article>   <article class="box story mb-4" data-id="1142399" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142399/the-business-case-for-cause-related-marketing"><img src="https://web.archive.org/web/20171120014545im_/http://i.dawn.com/thumbnail/2017/09/59cc2433c1d66.jpg" alt="The business case for cause-related marketing"/></a></div> </figure>  <h2 data-layout="story" data-id="1142399" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142399/the-business-case-for-cause-related-marketing" class="story__link"><strong>The business case for cause-related marketing</strong></a></h2> </article>  </div> </div> </div> </div> </section>   <section class="widget theme widget-poll " data-type="poll" data-id="524"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Should Pakistani brands use Indian celebrities to endorse their products?</span></h2> <div class="widget__container__body "> <div id="widgetPoll-4238784"> </div> </div> </div> </section>   <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Contributors</span></h2> <div class="widget__container__body "> <div class="text-center "> <h2 class="badge text-center text--400 bald "><a title="Talha bin Hamid" href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/authors/3341/talha-bin-hamid" class="stroy__link">Talha bin Hamid</a></h2> </div>  <article class="box story " data-id="1142431" data-layout="story">  <h2 data-layout="story" data-id="1142431" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20171120014545/http://aurora.dawn.com/news/1142431/is-iphone-x-samsungs-most-profitable-product" class="story__link"><strong>Is iPhone X Samsung’s most profitable product?</strong></a></h2> </article>  <div 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