About Us - Aurora

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Aurora is read by top-flight professionals and specialists in advertising, the media and corporate communications.</p><p class="">Published every two months, Aurora highlights the latest trends within Pakistan's advertising, marketing and media industries and provides a critical appraisal of creative marketing campaigns, new product developments, consumer and industry trends. Every year Aurora publishes the Aurora Fact File containing comprehensive and authenticated data on media spend and agency positioning within the industry.</p> </div> <div class="row"> <div class="col-12 col-sm-6">  <h2 data-layout="story" data-id="1142078" class="story__title "><a href="https://web.archive.org/web/20171104072249/http://aurora.dawn.com/news/1142078/editorial" class="story__link">Editorial</a></h2>  <div class="story__content size-four "><div style="display: none"></div><hr> <p class="">Mariam Ali Baig<br> Editor<br> Email: <a href="https://web.archive.org/web/20171104072249/mailto:aurora@dawn.com">aurora@dawn.com</a></p><p class="">Mamun M. Adil<br> Manager<br> Email: <a href="https://web.archive.org/web/20171104072249/maito:ayesha.shaikh@dawn.com">mamun@dawn.com</a></p><p class="">Ayesha Shaikh<br> Senior Assistant Manager<br> Email: <a href="https://web.archive.org/web/20171104072249/mailto:ayesha.shaikh@dawn.com">ayesha.shaikh@dawn.com</a></p><p class="">Amber Arshad<br> Content Coordinator<br> Email: <a href="https://web.archive.org/web/20171104072249/mailto:amber.arshad@dawn.com">amber.arshad@dawn.com</a></p><p class="">Anusha Zahid Khawaja<br> Content Coordinator<br> Email: <a href="https://web.archive.org/web/20171104072249/mailto:anusha.zahid@dawn.com">anusha.zahid@dawn.com</a></p><p class="">Rabeea Salman<br> Lahore Desk<br> Email: <a href="https://web.archive.org/web/20171104072249/mailto:aurora@dawn.com">aurora@dawn.com</a></p><p class="">Anam Butt<br> Islamabad Desk<br> Email: <a href="https://web.archive.org/web/20171104072249/mailto:aurora@dawn.com">aurora@dawn.com</a></p> </div> </div> <div class="col-12 col-sm-6">  <h2 data-layout="story" data-id="1142079" class="story__title "><a href="https://web.archive.org/web/20171104072249/http://aurora.dawn.com/news/1142079/operations" class="story__link">Operations</a></h2>  <div class="story__content size-four "><div style="display: none"></div><hr> <p class="">Niloufer Patel<br> Director Circulation<br> Email: <a href="https://web.archive.org/web/20171104072249/mailto:gm.circ@dawn.com">gm.circ@dawn.com</a><br> Ali Hasan Naqvi<br> GM Marketing<br> Email: <a href="https://web.archive.org/web/20171104072249/mailto:ali.hasan@dawn.com">ali.hasan@dawn.com</a></p><p class="">Zulfiqar Jafri<br> Advertisement Executive<br> Email: <a href="https://web.archive.org/web/20171104072249/mailto:zulfiqar.Jafri@dawn.com">zulfiqar.Jafri@dawn.com</a></p><p class="">Sufiyan Abid<br> Marketing Executive (Lahore)</p><p class="">Rabia Shahzad<br> Assistant Manager Marketing (Islamabad)</p> </div> </div> </div> <hr> </div> </div> </div> <style> .drop-cap:first-letter { margin-right: 3px; margin-top: -26px; margin-bottom: -8px; font-size: 2.5em; } .story__content > p:first-of-type { font-weight: 400; } .story__link--external { background-image: none; text-decoration: none !important; } </style> </main> <aside class="pb-4">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="538"> <div class="widget__container "> <div class="widget__container__body "> <a href="https://web.archive.org/web/20171104072249/http://aurora.dawn.com/subscribe/"><img class="col-12" src="//web.archive.org/web/20171104072249im_/http://i.dawn.com/widgets/upload-image-ff0fe3069b166b3fa34fb301b96b1d0c.png?r=400151068" alt=""/></a> </div> </div> </section>   <section class="widget theme widget-popular " data-type="popular" data-id="180"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Most Popular</span></h2> <div class="widget__container__body "> <div class="row"> <div class="col-12">  <article class="box story mb-4" data-id="1141751" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171104072249/http://aurora.dawn.com/news/1141751/why-shah-rukh-khan-is-a-better-marketer-than-an-actor"><img src="https://web.archive.org/web/20171104072249im_/http://i.dawn.com/thumbnail/2017/02/58995e096b6ff.jpg" alt="Why Shah Rukh Khan is a better marketer than an actor"/></a></div> </figure>  <h2 data-layout="story" data-id="1141751" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171104072249/http://aurora.dawn.com/news/1141751/why-shah-rukh-khan-is-a-better-marketer-than-an-actor" class="story__link"><strong>Why Shah Rukh Khan is a better marketer than an actor</strong></a></h2> </article>   <article class="box story mb-4" data-id="1141624" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171104072249/http://aurora.dawn.com/news/1141624/shes-not-buying-it"><img src="https://web.archive.org/web/20171104072249im_/http://i.dawn.com/thumbnail/2016/12/585968929086b.jpg" alt="She’s not buying it"/></a></div> </figure>  <h2 data-layout="story" data-id="1141624" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20171104072249/http://aurora.dawn.com/news/1141624/shes-not-buying-it" class="story__link"><strong>She’s not buying it</strong></a></h2> </article>   <article class="box story mb-4" data-id="1141379" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20171104072249/http://aurora.dawn.com/news/1141379/cementing-growth-prospects-for-pakistans-cement-industry"><img 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