CINXE.COM

<!DOCTYPE html> <html lang="en-US"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width"> <title>IAB Tech Lab</title> <meta name="description" content="Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and DigiTrust identity service. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com." /> <link rel="profile" href="http://gmpg.org/xfn/11"> <link rel="pingback" href="https://iabtechlab.com/xmlrpc.php"> <link rel="stylesheet" type="text/css" href="https://cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.css"/>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-ZGDMHG86ZE"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-ZGDMHG86ZE'); </script> <script> // Sanitize HTML function function sanitizeHtml(html) { var temp = document.createElement('div'); temp.textContent = html; return temp.innerHTML; } // Override Bootstrap components to sanitize certain attributes (function($) { 'use strict'; // Save the original constructors var Tooltip = $.fn.tooltip.Constructor; var Collapse = $.fn.collapse.Constructor; var Affix = $.fn.affix.Constructor; // Extend Tooltip var SafeTooltip = function(element, options) { if (typeof options.viewport === 'string') { options.viewport = sanitizeHtml(options.viewport); } Tooltip.call(this, element, options); }; SafeTooltip.prototype = Object.create(Tooltip.prototype); SafeTooltip.prototype.constructor = SafeTooltip; $.fn.tooltip = function(option) { return this.each(function() { var $this = $(this); var data = $this.data('bs.tooltip'); var options = typeof option === 'object' && option; if (options && typeof options.viewport === 'string') { options.viewport = sanitizeHtml(options.viewport); } if (!data) { $this.data('bs.tooltip', (data = new SafeTooltip(this, options))); } if (typeof option === 'string') { data[option](); } }); }; // Extend Collapse var SafeCollapse = function(element, options) { if (typeof options.parent === 'string') { options.parent = sanitizeHtml(options.parent); } Collapse.call(this, element, options); }; SafeCollapse.prototype = Object.create(Collapse.prototype); SafeCollapse.prototype.constructor = SafeCollapse; $.fn.collapse = function(option) { return this.each(function() { var $this = $(this); var data = $this.data('bs.collapse'); var options = typeof option === 'object' && option; if (options && typeof options.parent === 'string') { options.parent = sanitizeHtml(options.parent); } if (!data) { $this.data('bs.collapse', (data = new SafeCollapse(this, options))); } if (typeof option === 'string') { data[option](); } }); }; // Extend Affix var SafeAffix = function(element, options) { if (typeof options.target === 'string') { options.target = sanitizeHtml(options.target); } Affix.call(this, element, options); }; SafeAffix.prototype = Object.create(Affix.prototype); SafeAffix.prototype.constructor = SafeAffix; $.fn.affix = function(option) { return this.each(function() { var $this = $(this); var data = $this.data('bs.affix'); var options = typeof option === 'object' && option; if (options && typeof options.target === 'string') { options.target = sanitizeHtml(options.target); } if (!data) { $this.data('bs.affix', (data = new SafeAffix(this, options))); } if (typeof option === 'string') { data[option](); } }); }; // No conflict $.fn.tooltip.noConflict = function() { $.fn.tooltip = Tooltip; return this; }; $.fn.collapse.noConflict = function() { $.fn.collapse = Collapse; return this; }; $.fn.affix.noConflict = function() { $.fn.affix = Affix; return this; }; })(jQuery); // Apply tooltips, collapse, and affix globally $(function() { $('[data-toggle="tooltip"]').tooltip(); $('[data-toggle="collapse"]').collapse(); $('[data-spy="affix"]').affix(); }); </script> <script src="https://code.jquery.com/jquery-3.6.0.min.js"></script> <script src="https://cdn.jsdelivr.net/npm/slick-carousel@1.8.1/slick/slick.min.js"></script> <script src="https://cdn.jsdelivr.net/npm/bootstrap@4.6.2/dist/js/bootstrap.bundle.min.js" integrity="sha384-Fy6S3B9q64WdZWQUiU+q4/2Lc9npb8tCaSX9FK7E8HnRr0Jz8D6OP9dO5Vg3Q9ct" crossorigin="anonymous"></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.16.0/umd/popper.min.js"></script> <link href="https://maxcdn.bootstrapcdn.com/bootstrap/3.3.6/css/bootstrap.min.css" rel="stylesheet"> <style> .slick-dots { position: absolute; bottom: 0px; left: 50%; transform: translateX(-50%); list-style: none; padding: 0; margin: 0; display: flex; justify-content: center; } .slick-dots li { display: inline-block; margin: 0 5px; width: 10px; height: 10px; border-radius: 50%; background-color: #000; } .slick-dots li.slick-active { background-color: #fff; } .slider-container { position: relative; width: 100%; height: 500px; } .slider-item { width: 100%; height: 100%; background-color: #fff; } .search-submit, .wpcf7-form-control, .main-navigation ul ul, .content-boxes .circle, .feature .circle, .section-title-right::after, .boxtitle::after, .section-title::after, .content-btn, #comments .form-submit #submit { background-color: #dd3333; } .boxtitle::after, .section-title::after { height: 3px; width: 20%; } .wp-post-image { margin-bottom: 0px; } #slick-slide-control00{ display: none; } #slick-slide-control01{ display: none; } #slick-slide-control02{ display: none; } #slick-slide-control03{ display: none; } .slick-dots li.slick-active { background-color: #d33; } @media (min-width: 1200px) { .container { width: 1250px; } } @media (max-width: 740px) { .slick-dots { bottom: 35px; } .slider-container { height: 580px; } } .modal-open .modal{ background-color: white; max-width: 700px; max-height: 600px; align-content: center; margin: auto; margin-top: auto; padding: 15px; margin-top: 20px; } </style> <style> .header-profile-icon { position: absolute; right: 20px; top: 28px; } .profile-menu { left: auto !important; right: 0; line-height: 25px; padding-left: 10px !important; } .profile-menu .logout-btn { background-color: black; color: white; padding: 8px 8px; border-radius: 5px; width: 90%; box-sizing: border-box; display: inline-block; text-align: center; font-size: 16px; margin-top: 5px; } </style> <script type="text/javascript"> document.addEventListener('DOMContentLoaded', function() { var loginPrompt = document.getElementById('loginPrompt'); if (loginPrompt) { loginPrompt.addEventListener('click', function() { // alert('Please log in to access your profile.'); // Optionally, redirect to the login page window.location.href = 'https://iabtechlab.com/wp-login.php'; }); } }); </script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style>  <title>IAB Tech Lab Advanced TV Pillar</title> <meta name="description" content="IAB Tech Lab's Advanced TV initiative develops comprehensive foundations for TV advertising technology and standards to fuel the growth of CTV" /> <link rel="canonical" href="https://iabtechlab.com/standards/advanced-tv/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="IAB Tech Lab Advanced TV Pillar" /> <meta property="og:description" content="IAB Tech Lab's Advanced TV initiative develops comprehensive foundations for TV advertising technology and standards to fuel the growth of CTV" /> <meta property="og:url" content="https://iabtechlab.com/standards/advanced-tv/" /> <meta property="og:site_name" content="IAB Tech Lab" /> <meta property="article:publisher" content="https://www.facebook.com/IABTechLab" /> <meta property="article:modified_time" content="2024-12-13T19:37:17+00:00" /> <meta property="og:image" content="https://iabtechlab.com/wp-content/uploads/2024/12/IAB-WorkingGroups_AdvancedTV_1200x628.png" /> <meta property="og:image:width" content="1201" /> <meta property="og:image:height" content="629" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="IAB Tech Lab Advanced TV Pillar" /> <meta name="twitter:description" content="IAB Tech Lab's Advanced TV initiative develops comprehensive foundations for TV advertising technology and standards to fuel the growth of CTV" /> <meta name="twitter:site" content="@iabtechlab" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="2 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://iabtechlab.com/standards/advanced-tv/","url":"https://iabtechlab.com/standards/advanced-tv/","name":"IAB Tech Lab Advanced TV Pillar","isPartOf":{"@id":"https://iabtechlab.com/#website"},"primaryImageOfPage":{"@id":"https://iabtechlab.com/standards/advanced-tv/#primaryimage"},"image":{"@id":"https://iabtechlab.com/standards/advanced-tv/#primaryimage"},"thumbnailUrl":"https://iabtechlab.com/wp-content/uploads/2024/12/IAB-WorkingGroups_AdvancedTV_1200x628.png","datePublished":"2024-01-05T14:54:31+00:00","dateModified":"2024-12-13T19:37:17+00:00","description":"IAB Tech Lab's Advanced TV initiative develops comprehensive foundations for TV advertising technology and standards to fuel the growth of CTV","breadcrumb":{"@id":"https://iabtechlab.com/standards/advanced-tv/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://iabtechlab.com/standards/advanced-tv/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://iabtechlab.com/standards/advanced-tv/#primaryimage","url":"https://iabtechlab.com/wp-content/uploads/2024/12/IAB-WorkingGroups_AdvancedTV_1200x628.png","contentUrl":"https://iabtechlab.com/wp-content/uploads/2024/12/IAB-WorkingGroups_AdvancedTV_1200x628.png","width":1201,"height":629},{"@type":"BreadcrumbList","@id":"https://iabtechlab.com/standards/advanced-tv/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://iabtechlab.com/"},{"@type":"ListItem","position":2,"name":"IAB Tech Lab Standards and Software","item":"https://iabtechlab.com/standards/"},{"@type":"ListItem","position":3,"name":"Advanced TV"}]},{"@type":"WebSite","@id":"https://iabtechlab.com/#website","url":"https://iabtechlab.com/","name":"IAB Tech Lab","description":"Tech Lab works with the industry at large to develop guidelines, write specs, develop technology and provide services in an effort to bring alignment and standardization to help the industry grow.","publisher":{"@id":"https://iabtechlab.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://iabtechlab.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://iabtechlab.com/#organization","name":"IAB Tech Lab","url":"https://iabtechlab.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://iabtechlab.com/#/schema/logo/image/","url":"https://iabtechlab.com/wp-content/uploads/2024/12/IAB_Tech-Lab_2019_Vertical_RGB-20241007-205703.png","contentUrl":"https://iabtechlab.com/wp-content/uploads/2024/12/IAB_Tech-Lab_2019_Vertical_RGB-20241007-205703.png","width":643,"height":466,"caption":"IAB Tech Lab"},"image":{"@id":"https://iabtechlab.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/IABTechLab","https://x.com/iabtechlab"]}]}</script>  <link rel='dns-prefetch' href='//cc.cdn.civiccomputing.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel="alternate" type="application/rss+xml" title="IAB Tech Lab » Feed" href="https://iabtechlab.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="IAB Tech Lab » Comments Feed" href="https://iabtechlab.com/comments/feed/" /> <link rel="alternate" type="text/calendar" title="IAB Tech Lab » iCal Feed" href="https://iabtechlab.com/events/?ical=1" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/iabtechlab.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.2"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <link rel='stylesheet' id='tribe-events-pro-mini-calendar-block-styles-css' href='https://iabtechlab.com/wp-content/plugins/events-calendar-pro/src/resources/css/tribe-events-pro-mini-calendar-block.min.css?ver=7.4.1' type='text/css' media='all' /> <link rel='stylesheet' id='dashicons-css' href='https://iabtechlab.com/wp-includes/css/dashicons.min.css?ver=6.7.2' type='text/css' media='all' /> <link rel='stylesheet' id='tec-variables-skeleton-css' href='https://iabtechlab.com/wp-content/plugins/event-tickets/common/src/resources/css/variables-skeleton.min.css?ver=6.5.1.1' type='text/css' media='all' /> <link rel='stylesheet' id='tec-variables-full-css' href='https://iabtechlab.com/wp-content/plugins/event-tickets/common/src/resources/css/variables-full.min.css?ver=6.5.1.1' type='text/css' media='all' /> <link rel='stylesheet' id='tribe-common-skeleton-style-css' href='https://iabtechlab.com/wp-content/plugins/event-tickets/common/src/resources/css/common-skeleton.min.css?ver=6.5.1.1' type='text/css' media='all' /> <link rel='stylesheet' id='tribe-common-full-style-css' href='https://iabtechlab.com/wp-content/plugins/event-tickets/common/src/resources/css/common-full.min.css?ver=6.5.1.1' type='text/css' media='all' /> <link rel='stylesheet' id='event-tickets-tickets-css-css' href='https://iabtechlab.com/wp-content/plugins/event-tickets/src/resources/css/tickets.min.css?ver=5.19.1.1' type='text/css' media='all' /> <link rel='stylesheet' id='event-tickets-tickets-rsvp-css-css' href='https://iabtechlab.com/wp-content/plugins/event-tickets/src/resources/css/rsvp-v1.min.css?ver=5.19.1.1' type='text/css' media='all' /> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='ce_responsive-css' href='https://iabtechlab.com/wp-content/plugins/simple-embed-code/css/video-container.min.css?ver=2.5.1' type='text/css' media='all' /> <link rel='stylesheet' id='tribe-events-v2-single-skeleton-css' href='https://iabtechlab.com/wp-content/plugins/the-events-calendar/src/resources/css/tribe-events-single-skeleton.min.css?ver=6.10.1.1' type='text/css' media='all' /> <link rel='stylesheet' id='tribe-events-v2-single-skeleton-full-css' href='https://iabtechlab.com/wp-content/plugins/the-events-calendar/src/resources/css/tribe-events-single-full.min.css?ver=6.10.1.1' type='text/css' media='all' /> <link rel='stylesheet' id='tec-events-elementor-widgets-base-styles-css' href='https://iabtechlab.com/wp-content/plugins/the-events-calendar/src/resources/css/integrations/plugins/elementor/widgets/widget-base.min.css?ver=6.10.1.1' type='text/css' media='all' /> <link rel='stylesheet' id='ivory-search-styles-css' href='https://iabtechlab.com/wp-content/plugins/add-search-to-menu/public/css/ivory-search.min.css?ver=5.5.9' type='text/css' media='all' /> <link rel='stylesheet' id='tribe-list-venues-organizers-shortcodes-css' href='https://iabtechlab.com/wp-content/plugins/tribe-ext-list-venues-organizers-shortcodes/src/resources/css/tribe-list-venues-organizers-shortcodes.css?ver=6.7.2' type='text/css' media='all' /> <link rel='stylesheet' id='modality-css' href='https://iabtechlab.com/wp-content/themes/modality/style.css?ver=6.7.2' type='text/css' media='all' /> <link rel='stylesheet' id='bootstrap-css' href='https://iabtechlab.com/wp-content/themes/modality/css/bootstrap.css?ver=6.7.2' type='text/css' media='all' /> <link rel='stylesheet' id='animate-css' href='https://iabtechlab.com/wp-content/themes/modality/css/animate.css?ver=6.7.2' type='text/css' media='all' /> <link rel='stylesheet' id='modality-responsive-css' href='https://iabtechlab.com/wp-content/themes/modality/css/responsive.css?ver=6.7.2' type='text/css' media='all' /> <link rel='stylesheet' id='font-awesome-css' href='https://iabtechlab.com/wp-content/plugins/elementor/assets/lib/font-awesome/css/font-awesome.min.css?ver=4.7.0' type='text/css' media='all' /> <link rel='stylesheet' id='modality-body-font-css' href='//fonts.googleapis.com/css?family=Open+Sans%3A400%2C400italic%2C700%2C700italic&subset=latin%2Cgreek-ext%2Ccyrillic%2Clatin-ext%2Cgreek%2Ccyrillic-ext%2Cvietnamese&ver=6.7.2' type='text/css' media='all' /> <link rel='stylesheet' id='modality-menu-font-css' href='//fonts.googleapis.com/css?family=Open+Sans%3A400%2C400italic%2C700%2C700italic&subset=latin%2Cgreek-ext%2Ccyrillic%2Clatin-ext%2Cgreek%2Ccyrillic-ext%2Cvietnamese&ver=6.7.2' type='text/css' media='all' /> <link rel='stylesheet' id='modality-logo-font-css' href='//fonts.googleapis.com/css?family=Open+Sans%3A400%2C400italic%2C700%2C700italic&subset=latin%2Cgreek-ext%2Ccyrillic%2Clatin-ext%2Cgreek%2Ccyrillic-ext%2Cvietnamese&ver=6.7.2' type='text/css' media='all' /> <link rel='stylesheet' id='tablepress-default-css' href='https://iabtechlab.com/wp-content/plugins/tablepress/css/build/default.css?ver=3.0.3' type='text/css' media='all' /> <link rel='stylesheet' id='event-tickets-rsvp-css' href='https://iabtechlab.com/wp-content/plugins/event-tickets/src/resources/css/rsvp.min.css?ver=5.19.1.1' type='text/css' media='all' /> <link rel='stylesheet' id='elementor-frontend-css' href='https://iabtechlab.com/wp-content/plugins/elementor/assets/css/frontend.min.css?ver=3.27.4' type='text/css' media='all' /> <link rel='stylesheet' id='elementor-post-17663-css' href='https://iabtechlab.com/wp-content/uploads/elementor/css/post-17663.css?ver=1738181369' type='text/css' media='all' /> <link rel='stylesheet' id='widget-image-css' href='https://iabtechlab.com/wp-content/plugins/elementor/assets/css/widget-image.min.css?ver=3.27.4' type='text/css' media='all' /> <link rel='stylesheet' id='widget-text-editor-css' href='https://iabtechlab.com/wp-content/plugins/elementor/assets/css/widget-text-editor.min.css?ver=3.27.4' type='text/css' media='all' /> <link rel='stylesheet' id='widget-heading-css' href='https://iabtechlab.com/wp-content/plugins/elementor/assets/css/widget-heading.min.css?ver=3.27.4' type='text/css' media='all' /> <link rel='stylesheet' id='widget-posts-css' href='https://iabtechlab.com/wp-content/plugins/elementor-pro/assets/css/widget-posts.min.css?ver=3.27.3' type='text/css' media='all' /> <link rel='stylesheet' id='elementor-post-18150-css' href='https://iabtechlab.com/wp-content/uploads/elementor/css/post-18150.css?ver=1738182896' type='text/css' media='all' /> <link rel='stylesheet' id='footable_styles-css' href='https://iabtechlab.com/wp-content/plugins/ninja-tables/assets/css/ninjatables-public.css?ver=5.0.18' type='text/css' media='all' /> <link rel='stylesheet' id='google-fonts-1-css' href='https://fonts.googleapis.com/css?family=Roboto%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic%7CRoboto+Slab%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic%7COpen+Sans%3A100%2C100italic%2C200%2C200italic%2C300%2C300italic%2C400%2C400italic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic%2C900%2C900italic&display=swap&ver=6.7.2' type='text/css' media='all' /> <link rel="preconnect" href="https://fonts.gstatic.com/" crossorigin><script type="text/javascript" src="https://iabtechlab.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/bootstrap.js?ver=6.7.2" id="bootstrap-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/jquery.smartmenus.js?ver=6.7.2" id="jquery-smartmenus-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/jquery.smartmenus.bootstrap.js?ver=6.7.2" id="jquery-smartmenus-bootstrap-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/imgLiquid.js?ver=6.7.2" id="imgLiquid-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/modernizr.js?ver=6.7.2" id="modernizr-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/stickUp.js?ver=6.7.2" id="stickUp-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/sticky.js?ver=6.7.2" id="modality-sticky-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/wow.js?ver=6.7.2" id="wow-js"></script>  <link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://iabtechlab.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.7.2" /> <link rel='shortlink' href='https://iabtechlab.com/?p=18150' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://iabtechlab.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fiabtechlab.com%2Fstandards%2Fadvanced-tv%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://iabtechlab.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fiabtechlab.com%2Fstandards%2Fadvanced-tv%2F&format=xml" /> <meta name="et-api-version" content="v1"><meta name="et-api-origin" content="https://iabtechlab.com"><link rel="https://theeventscalendar.com/" href="https://iabtechlab.com/wp-json/tribe/tickets/v1/" /><meta name="tec-api-version" content="v1"><meta name="tec-api-origin" content="https://iabtechlab.com"><link rel="alternate" href="https://iabtechlab.com/wp-json/tribe/events/v1/" /> <style media="screen" type="text/css"> blockquote, address, .page-links a:hover, .post-format-wrap {border-color:#dd3333} .meta span i, .more-link, .post-title h3:hover, #main .standard-posts-wrapper .posts-wrapper .post-single .text-holder-full .post-format-wrap p.link-text a:hover, .breadcrumbs .breadcrumbs-wrap ul li a:hover, #article p a, .navigation a, .link-post i.fa, .quote-post i.fa, #article .link-post p.link-text a:hover, .link-post p.link-text a:hover, .quote-post span.quote-author, .post-single ul.link-pages li a strong, .post-info span i, .footer-widget-col ul li a:hover, .sidebar ul.link-pages li.next-link a span, .sidebar ul.link-pages li.previous-link a span, .sidebar ul.link-pages li i, .row .row-item .service i.fa {color:#dd3333} input[type="submit"],button, .page-links a:hover {background:#dd3333} .search-submit,.wpcf7-form-control,.main-navigation ul ul, .content-boxes .circle, .feature .circle, .section-title-right:after, .boxtitle:after, .section-title:after, .content-btn, #comments .form-submit #submit {background-color:#dd3333} .back-to-top {color:#dd3333} .back-to-top i.fa:hover {color:#d3d3d3} #logo {width:73px } #logo { margin-top:12px } #logo { margin-bottom:8px } #logo { margin-right:12px } #logo {font-family:Open Sans} #logo {font-size:24px } #logo {font-weight:700} #logo a {color:#ffffff} #logo h5.site-description {font-size:16px } #logo .site-description {color:#ffffff} #logo .site-description {text-transform: none} #navbar {margin-top:18px} #navbar ul li a {font-family:Open Sans} #navbar ul li a {font-size:14px} .navbar-nav li a {color:#3f3f3f} .dropdown-menu {border-bottom: 5px solid #ffffff} .navbar-nav {background-color:#ffffff} .dropdown-menu { background:#ffffff} .navbar-nav li a:hover {color:#dd3333} .navbar-nav ul li a:hover, .navbar-nav ul li a:focus, .navbar-nav ul li a.active, .navbar-nav ul li a.active-parent, .navbar-nav ul li.current_page_item a, #menu-navmenu li a:hover { background:#ffffff} .active a { color:#dd3333 !important} body {font-family:Open Sans} body {font-size:14px !important} body {color:#3f3f3f} #header-holder { background-color: #ffffff} #header-top .top-phone,#header-top p, #header-top a, #header-top i { color:#ffffff} #header-top { background-color: #000000} .banner ul li { min-height:500px;} .banner .inner h1 { color:#ffffff} .iis-caption-title a { color:#ffffff} .banner .inner p { color: #ffffff} .iis-caption-content p { color: #ffffff} .banner .btn { color: #ffffff} .banner .btn { border-color: #ffffff} .iis-caption { left: 0%} .banner .inner { padding-top: 10px} .iis-caption { bottom: 5%} .banner .inner { width: 90%} .iis-caption { max-width: 90%} #footer { background-color:#3f3f3f} #copyright { background-color:#3f3f3f} .footer-widget-col h4 { color:#dd3333} .footer-widget-col h4 { border-bottom: 4px solid #dd3333} .footer-widget-col a, .footer-widget-col { color:#ffffff} .footer-widget-col ul li { border-bottom: 1px solid #ffffff} #social-bar-footer ul li a i { color:#dd3333} .home-blog {background: none repeat scroll 0 0 #ffffff} .from-blog .post-info span a, .from-blog .post-info span {color:#111111;} .from-blog h3 {color:#111111;} .from-blog h2 {color:#111111;} .from-blog {background: none repeat scroll 0 0 #f4f4f4;} .blog-top-image {background: none repeat scroll 0 0 #eeeeee;} .blog-top-image h1.section-title, .blog-top-image h1.section-title-right {color:#111111;} .get-strated-button { background-color: #dd3333} #get-started h2 { color: #ffffff} .get-strated-left span { color: #ffffff} #get-started { background: none repeat scroll 0 0 #252525} #features { background-color:#f4f4f4;} h4.sub-title, #features p { color:#111111;} #features .section-title, #features h3 { color:#111111;} .about p {color:#dd3333;} .about h2 {color:#000000;} .about {background: none repeat scroll 0 0 #eeeeee;} #services { background-color:#eeeeee;} #services h2, #services h3 { color:#dd3333;} #services p { color:#333333;} .cta h2 { color:#111111;} .cta h4 { color:#111111;} .cta { background-color:#eeeeee;} .content-boxes h4 { color:#ffffff;} .content-boxes {color:#ffffff} .content-boxes {background: none repeat scroll 0 0 #252525} .get-in-touch { background-color: #ffffff} .get-in-touch h2.boxtitle {color:#111111;} .get-in-touch h4.sub-title {color:#dd3333;} .git-link { color: #dd3333} .git-link { border-color: #dd3333} .social { background-color: #ffffff} </style> <meta name="generator" content="Elementor 3.27.4; features: e_font_icon_svg, additional_custom_breakpoints; settings: css_print_method-external, google_font-enabled, font_display-swap"> <style> .e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } @media screen and (max-height: 1024px) { .e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } } @media screen and (max-height: 640px) { .e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload), .e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) * { background-image: none !important; } } </style> <link rel="icon" href="https://iabtechlab.com/wp-content/uploads/2017/08/cropped-150411226376665-32x32.png" sizes="32x32" /> <link rel="icon" href="https://iabtechlab.com/wp-content/uploads/2017/08/cropped-150411226376665-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://iabtechlab.com/wp-content/uploads/2017/08/cropped-150411226376665-180x180.png" /> <meta name="msapplication-TileImage" content="https://iabtechlab.com/wp-content/uploads/2017/08/cropped-150411226376665-270x270.png" /> <style id='ninja_table_custom_css_24497' type='text/css'> #footable_24497 { font-family: inherit; font-size: 14px; } </style> <style id='ninja_table_custom_css_24487' type='text/css'> #footable_24487 { font-family: inherit; font-size: 14px; } </style> <style type="text/css" id="wp-custom-css"> #ninja_forms_field_145 { /* Center the button */ display: block; margin: auto; font-size: 14px; background-color: #EA361C; } .list-radio-wrap span { /* padding-left:150px; */ float:right; } .bodname{ display: inline-block; width: 220px; } #ninja_forms_form_22_all_fields_wrap .ninja-forms-required-items { display:none; } #nf_submit_25 , #nf_submit_27{ text-align:center; color: black; } .ninja-notify-submit { color: black; } #services-wrap{ display: none;} .label { color: #000;} .footer-widget-col h4 { text-transform: uppercase !important; } .std_class{color:blue !important;} a#wd_button { border-top-left-radius: 10px; border-top-right-radius: 10px; border-bottom-left-radius: 10px; border-bottom-right-radius: 10px; font-family: Arial; } /********/ .wd_button { font-size: 15px!important; } .postid-16289 .tribe-events-schedule h2 { display:none; } @media (min-width: 1200px) { .container { width: 1250px; } } /* Header */ .navbar-default .navbar-nav > .active > a, .navbar-default .navbar-nav > .active > a:focus, .navbar-default .navbar-nav > .active > a:hover { background-color: #fff; } .dropdown-menu > .active > a, .dropdown-menu > .active > a:focus, .dropdown-menu > .active > a:hover { background-color: #fff; } #navbar ul li a { text-transform: none; } .navbar-nav ul li a { font-weight: 500; } .dropdown-menu { border: 1px solid #c8c8c8;; } @media screen and (max-width: 768px) { #logo a img { width: 80px; } } .navbar-toggle { margin-top: -45px; } /** Corousel Slider smooth effect **/ .my_testimonial_slider .swiper-wrapper{ -webkit-transition-timing-function: linear !important; transition-timing-function: linear !important; } /* Footer */ .footer-v4 .sidebar-footer { width: 50%; } .sidebar-footer > div { margin: 15px 50px 0px 0; } .navbar-default { background-color: #fff; } .footer-widget-col ul li { border: none; } .footer-widget-col ul li { padding: 0.3em 0; } .sidebar-footer .footer-widget-col { margin: 0 auto 10px; } .btn-primary:hover { color: #EE3636; background-color: #FFF; border-color: #EE3636; } .btn-primary { color: #FFF; background-color: #EE3636; border-color: #EE3636; } .sticky-column{ position: sticky; position: -webkit-sticky; top: 7rem; } .sticky-parent .elementor-widget-wrap { display: block!important; } #ez-toc-container { border: none; } ez-toc-container li, #ez-toc-container ul, #ez-toc-container ul li, div.ez-toc-widget-container, div.ez-toc-widget-container li { line-height: 2; } @media screen and (max-width: 768px) { #logo a img { width: 135px; } } .huge-it-wrap { opacity: 1 !important; } .tribe-common--breakpoint-medium.tribe-events .tribe-events-l-container { padding-top: 30px; } .tablepress thead th { background-color: #ea0909e5; color: white; } .wp-block-separator { border: 0px solid; } .btn-primary:active, .btn-primary:focus { color: #fff; background-color: #f00; border-color: #f00; } .tfaforms-iframe{ margin-bottom: -400px; } .navbar ul { float: left; } @media screen and (max-width: 768px){ .tfaforms-iframe{ margin-bottom: -200px; } } #sp-testimonial-pro-22062.sp-testimonial-pro-section .tpro-client-image img, .sp-tpro-modal-testimonial-22062 .tpro-client-image img { width: 250px; } #sp-testimonial-pro-22062.sp-testimonial-pro-section .sp-testimonial-pro-item { margin-bottom: 0px; width: 100%; } /* Civic Cookie Control */ #ccc #ccc-notify.ccc-notify__top { animation-name: slide-up !important; bottom: 0 !important; top: auto !important; } @keyframes slide-up { 0% { transform: translate3d(0, 100%, 0); /* Starts below the screen */ } 100% { transform: translate3d(0, 0, 0); /* Stops at the bottom */ } } /* Event Page Changes */ h2.tribe-events-related-events-title { display: none; } ul.tribe-related-events.tribe-clearfix { display: none; } .tribe-events-event-meta address.tribe-events-address { padding: 20px; } </style> <style type="text/css" media="screen">.is-menu path.search-icon-path { fill: #474747;}body .popup-search-close:after, body .search-close:after { border-color: #474747;}body .popup-search-close:before, body .search-close:before { border-color: #474747;}</style> <style type="text/css" media="screen"> /* Ivory search custom CSS code */ .astm-search-menu input.search-field { padding-top: 0px; padding-bottom: 1px; } .astm-search-menu input.search-submit { padding-top: 1px; padding-bottom: 1px; } </style> </head> <body style="max-width:100%" class="page-template page-template-page-template-iab page-template-page-template-iab-php page page-id-18150 page-parent page-child parent-pageid-22717 wp-custom-logo tribe-no-js page-template-modality modality elementor-default elementor-kit-17663 elementor-page elementor-page-18150 tribe-theme-modality"> <dialog id="error-dialog"> <button id="error-close"> <svg width="14" height="14" viewBox="0 0 14 14" xmlns="http://www.w3.org/2000/svg"><line fill="none" stroke="#000" stroke-width="1.1" x1="1" y1="1" x2="13" y2="13"></line><line fill="none" stroke="#000" stroke-width="1.1" x1="13" y1="1" x2="1" y2="13"></line></svg> </button> <div class="error-dialog-body"> <span style="color: gray;" uk-icon="icon: warning; ratio: 2.6;"></span> <span>There was an unexpected error authorizing you. Please try again.</span> </div> <button type="button" id="error-close-button" class="uk-button primary-button-red-small"> Close </button> </dialog> <style> #error-dialog { background: white; border: 1px solid #dadada; z-index: 9999999; top: 25%; min-width: 300px; max-width: 400px; border-radius: 5px; } #error-dialog #error-close { float: right; border: none; background-color: transparent; outline: none; } #error-dialog #error-close-button { width: 100%; } .error-dialog-body { margin: 40px 0px 30px 0px; padding: 1rem; padding-top: 0; text-align: center; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 1rem; } </style> <script>0</script> <div id="grid-container">  <div class="modal fade" id="myModal" tabindex="-1" aria-labelledby="exampleModalLabel" aria-hidden="true" data-keyboard="false"> <div class="modal-dialog"> <div class="modal-content"> <div class="modal-header"> <h5 class="modal-title" id="exampleModalLabel">Subscribe to Our Newsletter</h5> <button type="button" class="close" data-dismiss="modal" aria-label="Close"> <span aria-hidden="true">×</span> </button> </div> <div class="modal-body">  </div> </div> </div> </div> <div class="clear"></div> <div id="header-holder"> <div id ="header-wrap"> <nav class="navbar navbar-default"> <div id="logo"> <a href="https://iabtechlab.com/" class="custom-logo-link" rel="home"><img fetchpriority="high" width="643" height="466" src="https://iabtechlab.com/wp-content/uploads/2024/12/IAB_Tech-Lab_2019_Vertical_RGB-20241007-205703.png" class="custom-logo" alt="IAB Tech Lab" decoding="async" srcset="https://iabtechlab.com/wp-content/uploads/2024/12/IAB_Tech-Lab_2019_Vertical_RGB-20241007-205703.png 643w, https://iabtechlab.com/wp-content/uploads/2024/12/IAB_Tech-Lab_2019_Vertical_RGB-20241007-205703-300x217.png 300w, https://iabtechlab.com/wp-content/uploads/2024/12/IAB_Tech-Lab_2019_Vertical_RGB-20241007-205703-110x80.png 110w" sizes="(max-width: 643px) 100vw, 643px" /></a> </div> <div class="navbar-header"> <button type="button" class="navbar-toggle collapsed" data-toggle="collapse" data-target="#navbar" aria-expanded="false" aria-controls="navbar"> <span class="sr-only">Toggle navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </button> </div> <div id="navbar" class="navbar-collapse collapse"> <ul id="menu-primary-navigation" class="nav navbar-nav"><li id="menu-item-13693" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-13693 dropdown"><a title="Membership" href="https://iabtechlab.com/membership/" class="dropdown-toggle" aria-haspopup="true">Membership <span class="caret"></span></a> <ul role="menu" class=" dropdown-menu"> <li id="menu-item-19373" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19373"><a title="Membership Types" href="https://iabtechlab.com/membership/">Membership Types</a></li> <li id="menu-item-18085" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18085"><a title="Board Membership" href="https://iabtechlab.com/board-membership/">Board Membership</a></li> <li id="menu-item-18084" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18084"><a title="Corporate Membership" href="https://iabtechlab.com/corporate-membership/">Corporate Membership</a></li> <li id="menu-item-18087" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18087"><a title="Our Members" href="https://iabtechlab.com/about-the-iab-tech-lab/iab-tech-lab-members/">Our Members</a></li> </ul> </li> <li id="menu-item-23893" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-item-23893 dropdown"><a title="Standards" href="https://iabtechlab.com/standards" class="dropdown-toggle" aria-haspopup="true">Standards <span class="caret"></span></a> <ul role="menu" class=" dropdown-menu"> <li id="menu-item-19374" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19374"><a title="All Standards" href="https://iabtechlab.com/standards/">All Standards</a></li> <li id="menu-item-18175" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18175"><a title="Supply Chain & Foundations" href="https://iabtechlab.com/standards/supply-chain-foundations/">Supply Chain & Foundations</a></li> <li id="menu-item-18176" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18176"><a title="Addressability and PETs" href="https://iabtechlab.com/standards/addressability-and-pets/">Addressability and PETs</a></li> <li id="menu-item-18174" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18174"><a title="Measurement" href="https://iabtechlab.com/standards/measurement/">Measurement</a></li> <li id="menu-item-18178" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18178"><a title="Privacy" href="https://iabtechlab.com/standards/privacy/">Privacy</a></li> <li id="menu-item-18177" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-18150 current_page_item menu-item-18177 active"><a title="Advanced TV" href="https://iabtechlab.com/standards/advanced-tv/">Advanced TV</a></li> </ul> </li> <li id="menu-item-23872" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-23872"><a title="Working Groups" href="https://iabtechlab.com/working-groups">Working Groups</a></li> <li id="menu-item-7144" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-7144 dropdown"><a title="Events" href="https://iabtechlab.com/events/" class="dropdown-toggle" aria-haspopup="true">Events <span class="caret"></span></a> <ul role="menu" class=" dropdown-menu"> <li id="menu-item-23456" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-23456"><a title="Sponsor a Tech Lab Event" href="https://iabtechlab.com/tech-lab-event-sponsorship/">Sponsor a Tech Lab Event</a></li> <li id="menu-item-25107" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-25107"><a title="NYC Event Season Pass" href="https://iabtechlab.com/tech-lab-events-new-york-season-pass/">NYC Event Season Pass</a></li> <li id="menu-item-24749" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-24749"><a title="Tech Lab Webinar Replays" href="https://iabtechlab.com/tech-lab-webinar-replays/">Tech Lab Webinar Replays</a></li> </ul> </li> <li id="menu-item-1685" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1685 dropdown"><a title="Software" href="https://iabtechlab.com/software/" class="dropdown-toggle" aria-haspopup="true">Software <span class="caret"></span></a> <ul role="menu" class=" dropdown-menu"> <li id="menu-item-25137" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-25137"><a title="Spiders & Bots" href="https://iabtechlab.com/software/iababc-international-spiders-and-bots-list/">Spiders & Bots</a></li> <li id="menu-item-25140" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-25140"><a title="Open Measurement SDK" href="https://iabtechlab.com/standards/open-measurement-sdk/">Open Measurement SDK</a></li> <li id="menu-item-25138" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-25138"><a title="VAST Tag Validator" href="https://iabtechlab.com/software/vast-tag-validator/">VAST Tag Validator</a></li> </ul> </li> <li id="menu-item-2676" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-2676 dropdown"><a title="News & Blog" href="https://iabtechlab.com/iab-tech-lab-news/" class="dropdown-toggle" aria-haspopup="true">News & Blog <span class="caret"></span></a> <ul role="menu" class=" dropdown-menu"> <li id="menu-item-19372" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19372"><a title="Latest News & Blogs" href="https://iabtechlab.com/iab-tech-lab-news/">Latest News & Blogs</a></li> <li id="menu-item-18701" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18701"><a title="Press Releases" href="https://iabtechlab.com/press-releases/">Press Releases</a></li> <li id="menu-item-24795" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-24795"><a title="Member Perspectives" href="https://iabtechlab.com/member-perspectives/">Member Perspectives</a></li> </ul> </li> <li id="menu-item-13692" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-13692"><a title="Tools Portal" target="_blank" href="https://tools.iabtechlab.com/">Tools Portal</a></li> <li id="menu-item-1684" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-1684 dropdown"><a title="Compliance" href="https://iabtechlab.com/compliance-programs/" class="dropdown-toggle" aria-haspopup="true">Compliance <span class="caret"></span></a> <ul role="menu" class=" dropdown-menu"> <li id="menu-item-19385" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19385"><a title="All Compliance Programs" href="https://iabtechlab.com/compliance-programs/">All Compliance Programs</a></li> <li id="menu-item-18003" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18003"><a title="Open Measurement" href="https://iabtechlab.com/compliance-programs/open-measurement/">Open Measurement</a></li> <li id="menu-item-18004" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18004"><a title="Measurement Compliance" href="https://iabtechlab.com/compliance-programs/measurement-compliance/">Measurement Compliance</a></li> <li id="menu-item-18005" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18005"><a title="Podcast Measurement Compliance" href="https://iabtechlab.com/compliance-programs/podcast-measurement-compliance/">Podcast Measurement Compliance</a></li> <li id="menu-item-18007" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-18007"><a title="Data Transparency" href="https://iabtechlab.com/compliance-programs/data-transparency/">Data Transparency</a></li> <li id="menu-item-18008" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-18008"><a title="Compliance Pricing" href="https://iabtechlab.com/compliance-programs/techlab-compliance-pricing/">Compliance Pricing</a></li> <li id="menu-item-19779" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19779"><a title="Compliant Companies" href="https://iabtechlab.com/compliant-companies/">Compliant Companies</a></li> </ul> </li> <li class=" astm-search-menu is-menu sliding menu-item"><a href="#" role="button" aria-label="Search Icon Link"><svg width="20" height="20" class="search-icon" role="img" viewBox="2 9 20 5" focusable="false" aria-label="Search"> <path class="search-icon-path" d="M15.5 14h-.79l-.28-.27C15.41 12.59 16 11.11 16 9.5 16 5.91 13.09 3 9.5 3S3 5.91 3 9.5 5.91 16 9.5 16c1.61 0 3.09-.59 4.23-1.57l.27.28v.79l5 4.99L20.49 19l-4.99-5zm-6 0C7.01 14 5 11.99 5 9.5S7.01 5 9.5 5 14 7.01 14 9.5 11.99 14 9.5 14z"></path></svg></a><form role="search" method="get" class="search-form" action="https://iabtechlab.com/"> <label> <span class="screen-reader-text">Search for:</span> <input type="search" class="search-field" placeholder="Search …" value="" name="s" /> </label> <input type="submit" class="search-submit" value="Search" /> </form></li></ul> <div class="header-profile-icon"> <div class="dropdown"> <img src="https://www.iab.com/wp-content/themes/iab/lib-browser/img/icons/redesign/Account.png" style="width:22px; cursor:pointer;" alt="Profile Icon" id="loginPrompt" /> </div> </div> </div> </nav> </div> </div> <div data-elementor-type="wp-page" data-elementor-id="18150" class="elementor elementor-18150" data-elementor-post-type="page"> <section class="elementor-section elementor-top-section elementor-element elementor-element-0aca76a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0aca76a" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae4832d" data-id="ae4832d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-258dbb0 elementor-widget elementor-widget-image" data-id="258dbb0" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="2049" height="187" src="https://iabtechlab.com/wp-content/uploads/2024/12/IAB-WorkingGroups_AdvancedTV_2048x186.png" class="attachment-full size-full wp-image-24251" alt="IAB Tech Lab Advanced TV Pillar" srcset="https://iabtechlab.com/wp-content/uploads/2024/12/IAB-WorkingGroups_AdvancedTV_2048x186.png 2049w, https://iabtechlab.com/wp-content/uploads/2024/12/IAB-WorkingGroups_AdvancedTV_2048x186-300x27.png 300w, https://iabtechlab.com/wp-content/uploads/2024/12/IAB-WorkingGroups_AdvancedTV_2048x186-1024x93.png 1024w, https://iabtechlab.com/wp-content/uploads/2024/12/IAB-WorkingGroups_AdvancedTV_2048x186-768x70.png 768w, https://iabtechlab.com/wp-content/uploads/2024/12/IAB-WorkingGroups_AdvancedTV_2048x186-1536x140.png 1536w" sizes="(max-width: 2049px) 100vw, 2049px" /> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e376a31 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e376a31" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af0fe60" data-id="af0fe60" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ced4a10 elementor-widget elementor-widget-text-editor" data-id="ced4a10" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>IAB Tech Lab has created technology, standards and initiatives that have helped scale video environments to become the fastest growing sector of digital ad spend in 2021. However, the ways in which consumers are viewing video content is fast changing, the lines between digital video and TV are becoming increasingly blurred, and with this, our advertising systems need to advance at the same pace as consumers, ensuring that ad experiences across all video and TV environments are as consistent, and as seamless as possible. To help the industry navigate these challenges, IAB Tech Lab has launched the Advanced TV initiative to develop comprehensive foundations for TV advertising technology and standards.</p> </div> </div> <div class="elementor-element elementor-element-1e4c10e e-grid e-con-full e-con e-parent" data-id="1e4c10e" data-element_type="container"> <div class="elementor-element elementor-element-0ae3517 elementor-widget elementor-widget-heading" data-id="0ae3517" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"><a href="#news">News</a></h3> </div> </div> <div class="elementor-element elementor-element-e2fc7e5 elementor-widget elementor-widget-heading" data-id="e2fc7e5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"><a href="#standards">Standards</a></h3> </div> </div> <div class="elementor-element elementor-element-ffe3dc7 elementor-widget elementor-widget-heading" data-id="ffe3dc7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"><a href="#workinggroups">Working Groups</a></h3> </div> </div> <div class="elementor-element elementor-element-14270d7 elementor-widget elementor-widget-heading" data-id="14270d7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"><a href="#software">Software</a></h3> </div> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-462df66 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="462df66" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-64b377e" data-id="64b377e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9562336 elementor-widget elementor-widget-heading" data-id="9562336" data-element_type="widget" id="news" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Related News</h4> </div> </div> <div class="elementor-element elementor-element-ed032a3 elementor-widget elementor-widget-shortcode" data-id="ed032a3" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><ul><li style="margin-bottom:5px;"><a href="https://iabtechlab.com/vast-ctv-addendum-2024-ready-for-implementation/">The VAST CTV Addendum 2024 is Ready for Implementation!</a></li><li style="margin-bottom:5px;"><a href="https://iabtechlab.com/announcing-the-ad-creative-id-framework-to-improve-connected-tv-advertising-experience/">Announcing the Ad Creative ID Framework to Improve Connected TV Advertising Experience</a></li><li style="margin-bottom:5px;"><a href="https://iabtechlab.com/iab-tech-labs-advanced-tv-commit-group-adds-leading-industry-players-to-develop-comprehensive-tv-advertising-technical-standards/">IAB Tech Lab鈥檚 Advanced TV Commit Group Adds Leading Industry Players To Develop Comprehensive TV Advertising Technical Standards</a></li></ul> </div> </div> </div> <div class="elementor-element elementor-element-0d14313 elementor-widget elementor-widget-heading" data-id="0d14313" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Latest Resources</h4> </div> </div> <div class="elementor-element elementor-element-a76b21d elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio" data-id="a76b21d" data-element_type="widget" data-settings="{"columns":"2","masonry":"yes","columns_tablet":"2","columns_mobile":"1","item_gap":{"unit":"px","size":"","sizes":[]},"row_gap":{"unit":"px","size":"","sizes":[]}}" data-widget_type="portfolio.default"> <div class="elementor-widget-container"> <div class="elementor-portfolio elementor-grid elementor-posts-container"> <article class="elementor-portfolio-item elementor-post post-21846 page type-page status-publish has-post-thumbnail hentry"> <a class="elementor-post__thumbnail__link" href="https://iabtechlab.com/standards/advanced-tv/tech-lab-webinar-replay-acif-barcode-for-your-ad-creative/"> <div class="elementor-portfolio-item__img elementor-post__thumbnail"> <img decoding="async" width="1000" height="500" src="https://iabtechlab.com/wp-content/uploads/2024/12/ACIF-Webinar-Replay-1.png" class="attachment-full size-full wp-image-24638" alt="A Bar Code for your Ad Creative, ACIF Tech Lab Webinar" srcset="https://iabtechlab.com/wp-content/uploads/2024/12/ACIF-Webinar-Replay-1.png 1000w, https://iabtechlab.com/wp-content/uploads/2024/12/ACIF-Webinar-Replay-1-300x150.png 300w, https://iabtechlab.com/wp-content/uploads/2024/12/ACIF-Webinar-Replay-1-768x384.png 768w, https://iabtechlab.com/wp-content/uploads/2024/12/ACIF-Webinar-Replay-1-160x80.png 160w" sizes="(max-width: 1000px) 100vw, 1000px" /> </div> <div class="elementor-portfolio-item__overlay"> <p class="elementor-portfolio-item__title"> Webinar Replay: A Barcode for your Ad Creative </p> </div> </a> </article> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-889f104 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="889f104" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-60d82f1" data-id="60d82f1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1cb3e7b elementor-widget elementor-widget-heading" data-id="1cb3e7b" data-element_type="widget" id="standards" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Advanced TV Standards and Guidance</h4> </div> </div> <div class="elementor-element elementor-element-7e597fc elementor-widget elementor-widget-shortcode" data-id="7e597fc" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="footable_parent_24497" class=" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui "> <table data-ninja_table_instance="ninja_table_instance_0" data-footable_id="24497" data-filter-delay="1000" aria-label="Standards - Advanced TV" id="footable_24497" data-unique_identifier="ninja_table_unique_id_1257747214_24497" class=" foo-table ninja_footable foo_table_24497 ninja_table_unique_id_1257747214_24497 ui table nt_type_legacy_table selectable striped vertical_centered footable-paging-right ninja_table_pro"> <colgroup> <col class="ninja_column_0 "> <col class="ninja_column_1 "> <col class="ninja_column_2 "> <col class="ninja_column_3 "> <col class="ninja_column_4 "> </colgroup> <thead> <tr class="footable-header"> <th scope="col" class="ninja_column_0 ninja_clmn_nm_tech_lab_standard ">Tech Lab Specification</th><th scope="col" class="ninja_column_1 ninja_clmn_nm_description ">Description</th><th scope="col" class="ninja_column_2 ninja_clmn_nm_most_recent_release ">Most Recent Release</th><th scope="col" class="ninja_column_3 ninja_clmn_nm_release_version ">Release Version</th><th scope="col" class="ninja_column_4 ninja_clmn_nm_working_group_responsible ">Working Group Responsible</th></tr> </thead> <tbody> <tr data-row_id="610" class="ninja_table_row_0 nt_row_id_610"> <td><strong><a href="https://iabtechlab.com/standards/vast/">VAST</a></strong></td><td><span>VAST is a Video Ad Serving Template for structuring ad tags that serve ads to video players.</span></td><td>July 2024. Final.</td><td>CTV addendum</td><td><strong><a href="https://iabtechlab.com/working-groups/advanced-tv-working-group/">Advanced TV Working Group</a></strong></td> </tr> <tr data-row_id="612" class="ninja_table_row_1 nt_row_id_612"> <td><a href="https://iabtechlab.com/standards/acif/"><strong>ACIF (Ad Creative ID Framework)</strong></a></td><td><span>The Ad Creative ID Framework (ACIF) defines a framework to enable a persistent identifier for ad creative at every phase in the video advertising supply chain.</span></td><td>June 2024. Public Comment closed.</td><td>v1.0</td><td><strong><a href="https://iabtechlab.com/working-groups/advanced-tv-commit-group/">Advanced TV Commit Group</a></strong></td> </tr> <tr data-row_id="628" class="ninja_table_row_2 nt_row_id_628"> <td><a href="https://iabtechlab.com/standards/simid/"><b>SIMID (VPAID vNext)聽</b></a></td><td><span>SIMID is a secure container that enables communication between the player and any ad creative.</span></td><td>Oct 2022</td><td>v1.2</td><td><a href="https://iabtechlab.com/working-groups/advanced-tv-working-group/"><b>Advanced TV Working Group</b></a></td> </tr> <tr data-row_id="634" class="ninja_table_row_3 nt_row_id_634"> <td><a href="https://iabtechlab.com/dv-ctv-ad-format-guidelines/"><b>Digital Video and CTV Ad Format Guidelines</b></a></td><td>V<span>ideo file format details and submission guidelines</span></td><td>Sept 2022</td><td>N/A</td><td><a href="https://iabtechlab.com/working-groups/advanced-tv-working-group/"><b>Advanced TV Working Group</b></a></td> </tr> <tr data-row_id="635" class="ninja_table_row_4 nt_row_id_635"> <td><a href="https://iabtechlab.com/standards/ctv-programmatic-guide/"><b>CTV Programmatic Guide</b></a></td><td><span>Guide focused on the use cases involved in a programmatic campaign for connected TV (CTV), with special callouts highlight additional information for working with Server Side Ad Insertion (SSAI).</span></td><td>Feb 2024</td><td>N/A</td><td><a href="https://iabtechlab.com/working-groups/advanced-tv-working-group/"><b>Advanced TV Working Group</b></a></td> </tr> </tbody> </table> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-b2cf9e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b2cf9e7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-744ea72" data-id="744ea72" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d978ba6 elementor-widget elementor-widget-heading" data-id="d978ba6" data-element_type="widget" id="workinggroups" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Advanced TV Working Groups</h4> </div> </div> <div class="elementor-element elementor-element-ca51dbc elementor-widget elementor-widget-shortcode" data-id="ca51dbc" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="footable_parent_24487" class=" footable_parent ninja_table_wrapper loading_ninja_table wp_table_data_press_parent semantic_ui "> <table data-ninja_table_instance="ninja_table_instance_1" data-footable_id="24487" data-filter-delay="1000" aria-label="Working Groups Advanced TV" id="footable_24487" data-unique_identifier="ninja_table_unique_id_632166305_24487" class=" foo-table ninja_footable foo_table_24487 ninja_table_unique_id_632166305_24487 ui table nt_type_ajax_table selectable striped vertical_centered footable-paging-right ninja_table_search_disabled ninja_table_pro"> <colgroup> <col class="ninja_column_0 "> <col class="ninja_column_1 "> <col class="ninja_column_2 "> <col class="ninja_column_3 "> </colgroup> </table> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-8bd8cba elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8bd8cba" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-06e7af9" data-id="06e7af9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a060fe5 elementor-widget elementor-widget-heading" data-id="a060fe5" data-element_type="widget" id="software" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Advanced TV Software</h4> </div> </div> <div class="elementor-element elementor-element-d07c68e elementor-widget elementor-widget-html" data-id="d07c68e" data-element_type="widget" data-widget_type="html.default"> <div class="elementor-widget-container"> <ul style="margin-bottom:0px; line-height: 1.4em;"> <li><a href="https://iabtechlab.com/tools-utilities/vast-tag-validator/">VAST Tag Validator</a></li> </ul> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> <div class="clear"></div> <div id="footer"> <div id="footer-wrap"> <div id="footer-box" class="footer-v4"> <div class="sidebar-footer"> <div> <div id="nav_menu-3" class="footer-widget-col widget_nav_menu"><h4>About the IAB Tech Lab</h4><div class="menu-footer-1-container"><ul id="menu-footer-1" class="menu"><li id="menu-item-1416" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1416"><a href="https://iabtechlab.com/about-the-iab-tech-lab/">Tech Lab Mission</a></li> <li id="menu-item-1417" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1417"><a href="https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/">Tech Lab Leadership</a></li> <li id="menu-item-1418" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1418"><a href="https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-team/">Tech Lab Team</a></li> <li id="menu-item-12207" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12207"><a href="https://iabtechlab.com/global-partners/">Global Partners</a></li> </ul></div></div> </div> </div> <div class="sidebar-footer"> <div> <div id="nav_menu-12" class="footer-widget-col widget_nav_menu"><h4>Contact</h4> <div class="menu-footer-3-container"> <ul id="menu-footer-3" class="menu"> <li id="menu-item-19715" class="subscribe-button menu-item menu-item-type-custom menu-item-object-custom menu-item-19715"><a href="#" class="subscribe-button" data-toggle="modal" data-target="#myModal">Subscribe to Our Newsletter</a></li> <li id="menu-item-7337" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7337"><a href="https://iabtechlab.com/membership/">Join the IAB Tech Lab</a></li> <li id="menu-item-7338" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7338"><a href="https://iabtechlab.com/contact-us/">Contact Us</a></li> <li id="menu-item-13704" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-13704"><a href="https://iabtechlab.com/tech-lab-careers/">Tech Lab Careers</a></li> </ul> </div> </div> </div> </div> </div> <style> .footer-widget-col h4 { text-transform: none !important; } </style> </div> </div> <div id="copyright" style="margin-top:-15px"> <div class="copyright-wrap"> <span class=left> <center> <br><br> <a href="mailto:support@iabtechlab.com?Subject=Question - " target="_top">Questions? Email Support</a>     <a href="https://iabtechlab.com/index.php/terms-of-use/">Terms of Use</a>     <a href="https://iabtechlab.com/index.php/privacy-policy/">Privacy Policy</a>     <a href="http://www.iab.com">iab.com</a>     <i class="fa fa-copyright"></i> Copyright 2025 IAB Technology Laboratory, Inc. </center> </span> </div> </div> </div> <script> function handleLogin(redirect) { const url = redirect ? `/wp-admin/admin-ajax.php?redirect_to=${redirect}`: `/wp-admin/admin-ajax.php`; $.ajax({ url, type: 'POST', dataType: 'json', data: { action: 'login_redirect_action', }, success: function(response) { window.location.href = response.data; }, error: function(jqXHR, textStatus, errorThrown) { console.error('Unable to redirect to login.') } }); } $('a.user-icon, .show-login, button.redirect-login, .header-profile-icon').click(function(e) { e.preventDefault(); if (1){ const searchParams = new URLSearchParams(window.location.search); const redirect_to = searchParams.get("redirect_to") || window.location.pathname + encodeURIComponent(window.location.hash); handleLogin(redirect_to); } }).css({"cursor": "pointer"}); </script> <script> $('#error-close, #error-close-button').click(function() { const errorDialog = document.getElementById('error-dialog'); errorDialog.close(); window.history.replaceState(null, '', window.location.pathname); }); function showErrorDialog() { const errorDialog = document.getElementById('error-dialog'); errorDialog.show(); } </script> <script> ( function ( body ) { 'use strict'; body.className = body.className.replace( /\btribe-no-js\b/, 'tribe-js' ); } )( document.body ); </script> <script> /* <![CDATA[ */var tribe_l10n_datatables = {"aria":{"sort_ascending":": activate to sort column ascending","sort_descending":": activate to sort column descending"},"length_menu":"Show _MENU_ entries","empty_table":"No data available in table","info":"Showing _START_ to _END_ of _TOTAL_ entries","info_empty":"Showing 0 to 0 of 0 entries","info_filtered":"(filtered from _MAX_ total entries)","zero_records":"No matching records found","search":"Search:","all_selected_text":"All items on this page were selected. ","select_all_link":"Select all pages","clear_selection":"Clear Selection.","pagination":{"all":"All","next":"Next","previous":"Previous"},"select":{"rows":{"0":"","_":": Selected %d rows","1":": Selected 1 row"}},"datepicker":{"dayNames":["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"],"dayNamesShort":["Sun","Mon","Tue","Wed","Thu","Fri","Sat"],"dayNamesMin":["S","M","T","W","T","F","S"],"monthNames":["January","February","March","April","May","June","July","August","September","October","November","December"],"monthNamesShort":["January","February","March","April","May","June","July","August","September","October","November","December"],"monthNamesMin":["Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec"],"nextText":"Next","prevText":"Prev","currentText":"Today","closeText":"Done","today":"Today","clear":"Clear"},"registration_prompt":"There is unsaved attendee information. Are you sure you want to continue?"};/* ]]> */ </script> <script> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { entries.forEach( ( entry ) => { if ( entry.isIntersecting ) { let lazyloadBackground = entry.target; if( lazyloadBackground ) { lazyloadBackground.classList.add( 'e-lazyloaded' ); } lazyloadBackgroundObserver.unobserve( entry.target ); } }); }, { rootMargin: '200px 0px 200px 0px' } ); lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { lazyloadBackgroundObserver.observe( lazyloadBackground ); } ); }; const events = [ 'DOMContentLoaded', 'elementor/lazyload/observe', ]; events.forEach( ( event ) => { document.addEventListener( event, lazyloadRunObserver ); } ); </script> <script type="text/javascript"> window['ninja_table_instance_0'] = {"table_id":"24497","title":"Standards - Advanced TV","caption":"","columns":[{"name":"tech_lab_standard","key":"tech_lab_standard","title":"Tech Lab Specification","breakpoints":"","type":"html","visible":true,"classes":["ninja_column_0","ninja_clmn_nm_tech_lab_standard"],"filterable":true,"sortable":true,"sorted":true,"direction":"ASC","original":{"name":"Tech Lab Specification","key":"tech_lab_standard","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":"","width":"10"}},{"name":"description","key":"description","title":"Description","breakpoints":"","type":"html","visible":true,"classes":["ninja_column_1","ninja_clmn_nm_description"],"filterable":true,"sortable":true,"original":{"name":"Description","key":"description","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""}},{"name":"most_recent_release","key":"most_recent_release","title":"Most Recent Release","breakpoints":"","type":"html","visible":true,"classes":["ninja_column_2","ninja_clmn_nm_most_recent_release"],"filterable":true,"sortable":true,"original":{"name":"Most Recent Release","key":"most_recent_release","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":"","width":"10"}},{"name":"release_version","key":"release_version","title":"Release Version","breakpoints":"","type":"text","visible":true,"classes":["ninja_column_3","ninja_clmn_nm_release_version"],"filterable":true,"sortable":true,"original":{"name":"Release Version","key":"release_version","breakpoints":"","data_type":"text","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""}},{"name":"working_group_responsible","key":"working_group_responsible","title":"Working Group Responsible","breakpoints":"","type":"html","visible":true,"classes":["ninja_column_4","ninja_clmn_nm_working_group_responsible"],"filterable":true,"sortable":true,"original":{"name":"Working Group Responsible","key":"working_group_responsible","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":"","width":"10"}}],"original_columns":[{"name":"Tech Lab Specification","key":"tech_lab_standard","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":"","width":"10"},{"name":"Description","key":"description","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""},{"name":"Most Recent Release","key":"most_recent_release","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":"","width":"10"},{"name":"Release Version","key":"release_version","breakpoints":"","data_type":"text","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""},{"name":"Working Group Responsible","key":"working_group_responsible","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":"","width":"10"}],"settings":{"filtering":"1","togglePosition":"first","paging":"100","pager":false,"page_sizes":["10","20","50","100"],"sorting":true,"default_sorting":"old_first","defualt_filter":false,"defualt_filter_column":null,"expandFirst":false,"expandAll":false,"i18n":{"search_in":"Search in","search":"Search","no_result_text":"No Result Found"},"shouldNotCache":false,"skip_rows":0,"limit_rows":0,"use_parent_width":false,"info":"","enable_html_cache":null,"html_caching_minutes":null,"extra_css_class":"","disable_sticky_on_mobile":null,"has_formula":"no","filter_selects":[]},"render_type":"legacy_table","custom_css":{"ninja_column_0":{"width":"10px"},"ninja_column_1":[],"ninja_column_2":{"width":"10px"},"ninja_column_3":[],"ninja_column_4":{"width":"10px"}},"instance_name":"ninja_table_instance_0","table_version":"5.0.18","provider":"default","uniqueID":"ninja_table_unique_id_1257747214_24497","editing":{"enabled":false,"editing":false,"check_editing":"no","deleting":false,"alwaysShow":false,"own_data_only":"no","addText":"New Row","hideText":"Cancel","showText":"Edit Rows","position":"right","addModalLabel":"Add Data","editModalLabel":"Edit Data","defaultValues":[]},"init_config":{"toggleColumn":"first","cascade":true,"useParentWidth":false,"columns":[{"name":"tech_lab_standard","key":"tech_lab_standard","title":"Tech Lab Specification","breakpoints":"","type":"html","visible":true,"classes":["ninja_column_0","ninja_clmn_nm_tech_lab_standard"],"filterable":true,"sortable":true,"sorted":true,"direction":"ASC","original":{"name":"Tech Lab Specification","key":"tech_lab_standard","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":"","width":"10"}},{"name":"description","key":"description","title":"Description","breakpoints":"","type":"html","visible":true,"classes":["ninja_column_1","ninja_clmn_nm_description"],"filterable":true,"sortable":true,"original":{"name":"Description","key":"description","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""}},{"name":"most_recent_release","key":"most_recent_release","title":"Most Recent Release","breakpoints":"","type":"html","visible":true,"classes":["ninja_column_2","ninja_clmn_nm_most_recent_release"],"filterable":true,"sortable":true,"original":{"name":"Most Recent Release","key":"most_recent_release","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":"","width":"10"}},{"name":"release_version","key":"release_version","title":"Release Version","breakpoints":"","type":"text","visible":true,"classes":["ninja_column_3","ninja_clmn_nm_release_version"],"filterable":true,"sortable":true,"original":{"name":"Release Version","key":"release_version","breakpoints":"","data_type":"text","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""}},{"name":"working_group_responsible","key":"working_group_responsible","title":"Working Group Responsible","breakpoints":"","type":"html","visible":true,"classes":["ninja_column_4","ninja_clmn_nm_working_group_responsible"],"filterable":true,"sortable":true,"original":{"name":"Working Group Responsible","key":"working_group_responsible","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":"","width":"10"}}],"expandFirst":false,"expandAll":false,"empty":"No Result Found","sorting":{"enabled":true},"filtering":{"enabled":true,"delay":1,"dropdownTitle":"Search in","placeholder":"Search","connectors":false,"ignoreCase":true},"paging":{"enabled":true,"position":"right","size":"100","container":"#footable_parent_24497 .paging-ui-container","countFormat":""}}} </script> <script type="text/javascript"> window['ninja_table_instance_1'] = {"table_id":"24487","title":"Working Groups Advanced TV","caption":"","columns":[{"name":"working_group_name","key":"working_group_name","title":"Working Group Name","breakpoints":"","type":"html","visible":true,"classes":["ninja_column_0","ninja_clmn_nm_working_group_name"],"filterable":true,"sortable":true,"sorted":true,"direction":"ASC","original":{"name":"Working Group Name","key":"working_group_name","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""}},{"name":"mission","key":"mission","title":"Mission","breakpoints":"","type":"html","visible":true,"classes":["ninja_column_1","ninja_clmn_nm_mission"],"filterable":true,"sortable":true,"original":{"name":"Mission","key":"mission","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""}},{"name":"owner_2","key":"owner_2","title":"Owner","breakpoints":"","type":"html","visible":true,"classes":["ninja_column_2","ninja_clmn_nm_owner_2"],"filterable":true,"sortable":true,"original":{"name":"Owner","key":"owner_2","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""}},{"name":"notes","key":"notes","title":"Status","breakpoints":"","type":"text","visible":true,"classes":["ninja_column_3","ninja_clmn_nm_notes"],"filterable":true,"sortable":true,"original":{"name":"Status","key":"notes","breakpoints":"","data_type":"text","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""}}],"original_columns":[{"name":"Working Group Name","key":"working_group_name","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""},{"name":"Mission","key":"mission","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""},{"name":"Owner","key":"owner_2","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""},{"name":"Status","key":"notes","breakpoints":"","data_type":"text","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""}],"settings":{"filtering":"","togglePosition":"first","paging":"20","pager":false,"page_sizes":["10","20","50","100"],"sorting":true,"default_sorting":"old_first","defualt_filter":false,"defualt_filter_column":null,"expandFirst":false,"expandAll":false,"i18n":{"search_in":"Search in","search":"Search","no_result_text":"No Result Found"},"shouldNotCache":"no","skip_rows":0,"limit_rows":0,"use_parent_width":false,"info":"","enable_html_cache":null,"html_caching_minutes":null,"extra_css_class":"","disable_sticky_on_mobile":null,"has_formula":"no","filter_selects":[]},"render_type":"ajax_table","custom_css":{"ninja_column_0":[],"ninja_column_1":[],"ninja_column_2":[],"ninja_column_3":[]},"instance_name":"ninja_table_instance_1","table_version":"5.0.18","provider":"default","uniqueID":"ninja_table_unique_id_632166305_24487","editing":{"enabled":false,"editing":false,"check_editing":"no","deleting":false,"alwaysShow":false,"own_data_only":null,"addText":"New Row","hideText":"Cancel","showText":"Edit Rows","position":"right","addModalLabel":"Add Data","editModalLabel":"Edit Data","defaultValues":[]},"init_config":{"toggleColumn":"first","cascade":true,"useParentWidth":false,"columns":[{"name":"working_group_name","key":"working_group_name","title":"Working Group Name","breakpoints":"","type":"html","visible":true,"classes":["ninja_column_0","ninja_clmn_nm_working_group_name"],"filterable":true,"sortable":true,"sorted":true,"direction":"ASC","original":{"name":"Working Group Name","key":"working_group_name","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""}},{"name":"mission","key":"mission","title":"Mission","breakpoints":"","type":"html","visible":true,"classes":["ninja_column_1","ninja_clmn_nm_mission"],"filterable":true,"sortable":true,"original":{"name":"Mission","key":"mission","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""}},{"name":"owner_2","key":"owner_2","title":"Owner","breakpoints":"","type":"html","visible":true,"classes":["ninja_column_2","ninja_clmn_nm_owner_2"],"filterable":true,"sortable":true,"original":{"name":"Owner","key":"owner_2","breakpoints":"","data_type":"html","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""}},{"name":"notes","key":"notes","title":"Status","breakpoints":"","type":"text","visible":true,"classes":["ninja_column_3","ninja_clmn_nm_notes"],"filterable":true,"sortable":true,"original":{"name":"Status","key":"notes","breakpoints":"","data_type":"text","dateFormat":"","timeFormat":"","header_html_content":"","enable_html_content":"false","contentAlign":"","textAlign":"","maxWidthUnit":"px","force_download":""}}],"expandFirst":false,"expandAll":false,"empty":"No Result Found","sorting":{"enabled":true},"data_request_url":"https:\/\/iabtechlab.com\/wp-admin\/admin-ajax.php?action=wp_ajax_ninja_tables_public_action&table_id=24487&target_action=get-all-data&default_sorting=old_first&skip_rows=0&limit_rows=0&ninja_table_public_nonce=22d46695f2","filtering":{"enabled":false,"delay":1,"dropdownTitle":"Search in","placeholder":"Search","connectors":false,"ignoreCase":true},"paging":{"enabled":true,"position":"right","size":"20","container":"#footable_parent_24487 .paging-ui-container","countFormat":""}}} </script> <link rel='stylesheet' id='tribe-events-v2-virtual-single-block-css' href='https://iabtechlab.com/wp-content/plugins/events-calendar-pro/src/resources/css/events-virtual-single-block.min.css?ver=1.15.8' type='text/css' media='all' /> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/event-tickets/src/resources/js/rsvp.min.js?ver=5.19.1.1" id="event-tickets-tickets-rsvp-js-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/event-tickets/src/resources/js/ticket-details.min.js?ver=5.19.1.1" id="event-tickets-details-js-js"></script> <script type="text/javascript" src="//cc.cdn.civiccomputing.com/9/cookieControl-9.x.min.js?ver=6.7.2" id="ccc-cookie-control-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/social-polls-by-opinionstage/public/js/shortcodes.js?ver=19.8.22" id="opinionstage-shortcodes-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/custom.js?ver=6.7.2" id="modality-custom-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/unslider.js?ver=6.7.2" id="unslider-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/jquery.flexslider.js?ver=6.7.2" id="jquery-flexslider-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/ideal-image-slider.js?ver=20160115" id="ideal-image-slider-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/animation.js?ver=6.7.2" id="animation-js"></script> <script type="text/javascript" id="modality-slides-js-extra"> /* <![CDATA[ */ var php_vars = {"slideshowSpeed":"5000","animationSpeed":"800"}; /* ]]> */ </script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/slides.js?ver=6.7.2" id="modality-slides-js"></script> <script type="text/javascript" id="modality-ideal-slides-js-extra"> /* <![CDATA[ */ var php_vars = {"slideshowSpeed":"5000","animationSpeed":"800","sliderHeight":"500","sliderEffect":"fade"}; /* ]]> */ </script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/themes/modality/js/ideal-slides.js?ver=6.7.2" id="modality-ideal-slides-js"></script> <script type="text/javascript" id="event-tickets-rsvp-js-extra"> /* <![CDATA[ */ var tribe_tickets_rsvp_strings = {"attendee":"Attendee %1$s"}; /* ]]> */ </script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/event-tickets/src/resources/js/rsvp.min.js?ver=5.19.1.1" id="event-tickets-rsvp-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-includes/js/imagesloaded.min.js?ver=5.0.0" id="imagesloaded-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/add-search-to-menu/public/js/ivory-search.min.js?ver=5.5.9" id="ivory-search-scripts-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/ninja-tables/assets/libs/footable/js/footable.min.js?ver=3.1.5" id="footable-js"></script> <script type="text/javascript" id="footable_init-js-extra"> /* <![CDATA[ */ var ninja_footables = {"ajax_url":"https:\/\/iabtechlab.com\/wp-admin\/admin-ajax.php","tables":[],"ninja_version":"5.0.18","i18n":{"search_in":"Search in","search":"Search","empty_text":"No Result Found","clear_all":"Clear All","caption_format":"Selected","pikaday":{"previousMonth":"Previous Month","nextMonth":"Next Month","months":["January","February","March","April","May","June","July","August","September","October","November","December"],"weekdays":["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"],"weekdaysShort":["Sun","Mon","Tue","Wed","Thu","Fri","Sat"]}},"ninja_table_public_nonce":"22d46695f2","site_url":"https:\/\/iabtechlab.com","delay":"0","pro_version":"5.0.16"}; var ninja_footables = {"ajax_url":"https:\/\/iabtechlab.com\/wp-admin\/admin-ajax.php","tables":[],"ninja_version":"5.0.18","i18n":{"search_in":"Search in","search":"Search","empty_text":"No Result Found","clear_all":"Clear All","caption_format":"Selected","pikaday":{"previousMonth":"Previous Month","nextMonth":"Next Month","months":["January","February","March","April","May","June","July","August","September","October","November","December"],"weekdays":["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"],"weekdaysShort":["Sun","Mon","Tue","Wed","Thu","Fri","Sat"]}},"ninja_table_public_nonce":"22d46695f2","site_url":"https:\/\/iabtechlab.com","delay":"0","pro_version":"5.0.16"}; /* ]]> */ </script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/ninja-tables/assets/js/ninja-tables-footable.js?ver=5.0.18" id="footable_init-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/clipboard/js/clipboard.min.js?ver=6.7.2" id="clipboard.min-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/clipboard/js/c_scripts.js?ver=6.7.2" id="c_scripts-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js?ver=3.27.3" id="elementor-pro-webpack-runtime-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=3.27.4" id="elementor-webpack-runtime-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=3.27.4" id="elementor-frontend-modules-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-includes/js/dist/hooks.min.js?ver=4d63a3d491d11ffd8ac6" id="wp-hooks-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */ </script> <script type="text/javascript" id="elementor-pro-frontend-js-before"> /* <![CDATA[ */ var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/iabtechlab.com\/wp-admin\/admin-ajax.php","nonce":"ba5a0972df","urls":{"assets":"https:\/\/iabtechlab.com\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/iabtechlab.com\/wp-json\/"},"settings":{"lazy_load_background_images":true},"popup":{"hasPopUps":false},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"en_US","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/iabtechlab.com\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}}; /* ]]> */ </script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=3.27.3" id="elementor-pro-frontend-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3" id="jquery-ui-core-js"></script> <script type="text/javascript" id="elementor-frontend-js-before"> /* <![CDATA[ */ var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":false},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"hasCustomBreakpoints":false},"version":"3.27.4","is_static":false,"experimentalFeatures":{"e_font_icon_svg":true,"additional_custom_breakpoints":true,"container":true,"e_swiper_latest":true,"e_onboarding":true,"theme_builder_v2":true,"home_screen":true,"landing-pages":true,"nested-elements":true,"editor_v2":true,"link-in-bio":true,"floating-buttons":true},"urls":{"assets":"https:\/\/iabtechlab.com\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/iabtechlab.com\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/iabtechlab.com\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"fc9ef8fb1f"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"active_breakpoints":["viewport_mobile","viewport_tablet"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description"},"post":{"id":18150,"title":"IAB%20Tech%20Lab%20Advanced%20TV%20Pillar","excerpt":"","featuredImage":"https:\/\/iabtechlab.com\/wp-content\/uploads\/2024\/12\/IAB-WorkingGroups_AdvancedTV_1200x628-1024x536.png"}}; /* ]]> */ </script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=3.27.4" id="elementor-frontend-js"></script> <script type="text/javascript" src="https://iabtechlab.com/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js?ver=3.27.3" id="pro-elements-handlers-js"></script> <script type="text/javascript"> var config = { apiKey: '2c5f6e445a4a8b326adfe073bba0fb80ec245808', product: 'PRO', logConsent: false, notifyOnce: false, initialState: 'TOP', position: 'RIGHT', theme: 'DARK', layout: 'SLIDEOUT', toggleType: 'slider', acceptBehaviour : 'all', closeOnGlobalChange : true, iabCMP: false, closeStyle: 'icon', consentCookieExpiry: 90, subDomains : true, mode : 'gdpr', rejectButton: false, settingsStyle : 'button', encodeCookie : false, setInnerHTML: true, wrapInnerHTML : false, accessibility: { accessKey: 'C', highlightFocus: false, outline: true, overlay: true, disableSiteScrolling: false, }, text: { title: 'This site uses cookies', intro: 'Some of these cookies are essential, while others help us to improve your experience by providing insights into how the site is being used.', necessaryTitle: 'Necessary Cookies', necessaryDescription: 'Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.', thirdPartyTitle: 'Warning: Some cookies require your attention', thirdPartyDescription: 'Consent for the following cookies could not be automatically revoked. Please follow the link(s) below to opt out manually.', on: 'On', off: 'Off', accept: 'Accept', settings: 'Cookie Preferences', acceptRecommended: 'Accept Recommended Settings', acceptSettings: 'I Accept', notifyTitle: 'Your choice regarding cookies on this site', notifyDescription: 'We use cookies to optimise site functionality and give you the best possible experience.', closeLabel: 'Close', cornerButton : 'Set cookie preferences.', landmark : 'Cookie preferences.', showVendors : 'Show vendors within this category', thirdPartyCookies : 'This vendor may set third party cookies.', readMore : 'Read more', accessibilityAlert: 'This site uses cookies to store information. Press accesskey C to learn more about your options.', rejectSettings: 'Reject All', reject: 'Reject', }, branding: { fontColor: '#fff', fontFamily: 'Arial,sans-serif', fontSizeTitle: '1.2em', fontSizeHeaders: '1em', fontSize: '0.8em', backgroundColor: '#313147', toggleText: '#fff', toggleColor: '#2f2f5f', toggleBackground: '#111125', alertText: '#fff', alertBackground: '#111125', acceptText: '#ffffff', acceptBackground: '#111125', rejectText: '#ffffff', rejectBackground: '#111125', closeText : '#111125', closeBackground : '#FFF', notifyFontColor : '#FFF', notifyBackgroundColor: '#313147', buttonIcon: null, buttonIconWidth: '64px', buttonIconHeight: '64px', removeIcon: false, removeAbout: false }, necessaryCookies: [ 'wordpress_*','wordpress_logged_in_*','CookieControl','wp_consent_*' ], sameSiteCookie : true, sameSiteValue : 'Strict', notifyDismissButton: true }; CookieControl.load(config); </script> </body> <script type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script> $(document).ready(function() { $('.subscribe-button').click(function(e) { e.preventDefault(); hbspt.forms.create({ portalId: '23143307', formId: '37876961-3301-436d-8a05-4ffcae09c91b', css: '', target: '#myModal', }); }); }); </script> <script> $(document).ready(function ($) { $('.slider-container').slick({ slidesToShow: 1, slidesToScroll: 1, autoplay: true, autoplaySpeed: 8000, // Adjust as needed (milliseconds) speed: 2500, dots: true, // Enable dots prevArrow: '', // Hide the default previous arrow nextArrow: '', // Hide the default next arrow responsive: [ { breakpoint: 768, settings: { slidesToShow: 1, } } ] }); }); </script> </html>