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class="attachment-thumbnail size-thumbnail" alt="Featured partners and integrations" decoding="async" srcset="https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-partners-small.jpg 373w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-partners-small-350x197.jpg 350w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-partners-small-135x76.jpg 135w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-partners-small-172x97.jpg 172w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-partners-small-92x52.jpg 92w" sizes="(max-width: 373px) 100vw, 373px" /> <div class="wds-megamenu-post-select-widget__content"> <h3 class="wds-megamenu-post-select-widget__title"> Partner und Integrationen <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </h3> <p class="wds-megamenu-post-select-widget__excerpt">Wir arbeiten mit Partnern aus der gesamten Branche zusammen, um Ihnen außergewöhnlichen Service und Technologie zu bieten.</p> </div> </a> </div> </li> </ul> </li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-9011404' id='mega-menu-item-9011404'><a class="mega-menu-link" href="https://www.indexexchange.com/de/ressourcen/" aria-expanded="false" tabindex="0">Ressourcen<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-9011404-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-12' id='mega-menu-9011404-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-74' 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class="attachment-thumbnail size-thumbnail" alt="Featured Index Explains" decoding="async" srcset="https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-index-explains.jpg 373w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-index-explains-350x197.jpg 350w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-index-explains-135x76.jpg 135w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-index-explains-172x97.jpg 172w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-index-explains-92x52.jpg 92w" sizes="(max-width: 373px) 100vw, 373px" /> <div class="wds-megamenu-post-select-widget__content"> <h3 class="wds-megamenu-post-select-widget__title"> Lernvideos: Index Explains <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </h3> <p class="wds-megamenu-post-select-widget__excerpt">Wir entschlüsseln die Komplexität der Werbetechnologie und helfen Ihnen, ihr volles Potenzial auszuschöpfen.</p> </div> </a> </div> </li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12 mega-hide-on-mobile' id='mega-menu-9011404-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget wds-megamenu-post-select-widget mega-menu-item-wds_megamenu_post_select_widget-34' id='mega-menu-item-wds_megamenu_post_select_widget-34'> <div class="wds-megamenu-post-select-widget"> <a class="wds-megamenu-post-select-widget__link" href="https://www.indexexchange.com/de/ad-tech-trends-predictions-de/"> <img width="373" height="210" src="https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small.jpg" class="attachment-thumbnail size-thumbnail" alt="Featured 2025 ad tech trends" decoding="async" srcset="https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small.jpg 373w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-350x197.jpg 350w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-135x76.jpg 135w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-172x97.jpg 172w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-92x52.jpg 92w" sizes="(max-width: 373px) 100vw, 373px" /> <div class="wds-megamenu-post-select-widget__content"> <h3 class="wds-megamenu-post-select-widget__title"> Die wichtigsten Trends in der Ad Tech, an denen Sie 2025 nicht vorbeikommen <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </h3> <p class="wds-megamenu-post-select-widget__excerpt">Hier sind die fünf wichtigsten Ad-Tech-Trends, die Sie bei Ihrer Planung für 2025 berücksichtigen sollten.</p> </div> </a> </div> </li> </ul> </li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-9011372' id='mega-menu-item-9011372'><a class="mega-menu-link" href="https://www.indexexchange.com/de/about/" aria-expanded="false" tabindex="0">Über Index<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-9011372-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-9' id='mega-menu-9011372-0-0'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-76' id='mega-menu-item-text-76'><h4 class="mega-block-title">Unser Unternehmen</h4> 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id="post-9015672" class="pb-md-5 post-9015672 post type-post status-publish format-standard has-post-thumbnail hentry category-articles-de tag-engineering-bei-index-exchange"> <div class="post-tag text-uppercase mb-4"> <div class="post-tag--meta"> 28 Aug, 2024 <span> • By Andrew Martel</span> </div> <div class="post-tag--social-share"> <div class="shared-counts-wrap shortcode style-icon"><a href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.indexexchange.com/de/2024/08/28/behind-the-tech-entwicklung-der-index-marketplaces/" title="Share on LinkedIn" target="_blank" rel="nofollow noopener noreferrer" class="shared-counts-button linkedin shared-counts-no-count" data-postid="9015672" data-social-network="LinkedIn" data-social-action="Share" data-social-target="https://www.indexexchange.com/de/2024/08/28/behind-the-tech-entwicklung-der-index-marketplaces/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" 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href="mailto:?subject=Your%20friend%20has%20shared%20an%20article%20with%20you.&body=Behind%20the%20Tech%3A%20Entwicklung%20der%20Index%20Marketplaces%0D%0Ahttps%3A%2F%2Fwww.indexexchange.com%2Fde%2F2024%2F08%2F28%2Fbehind-the-tech-entwicklung-der-index-marketplaces%2F%0D%0A" title="Share via Email" class="shared-counts-button email no-scroll shared-counts-no-count" data-postid="9015672" data-social-network="Email" data-social-action="Emailed" data-social-target="https://www.indexexchange.com/de/2024/08/28/behind-the-tech-entwicklung-der-index-marketplaces/"><span class="shared-counts-icon-label"><span class="shared-counts-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 1024 1024"><path d="M1024 405.714v453.714q0 37.714-26.857 64.571t-64.571 26.857h-841.143q-37.714 0-64.571-26.857t-26.857-64.571v-453.714q25.143 28 57.714 49.714 206.857 140.571 284 197.143 32.571 24 52.857 37.429t54 27.429 62.857 14h1.143q29.143 0 62.857-14t54-27.429 52.857-37.429q97.143-70.286 284.571-197.143 32.571-22.286 57.143-49.714zM1024 237.714q0 45.143-28 86.286t-69.714 70.286q-214.857 149.143-267.429 185.714-5.714 4-24.286 17.429t-30.857 21.714-29.714 18.571-32.857 15.429-28.571 5.143h-1.143q-13.143 0-28.571-5.143t-32.857-15.429-29.714-18.571-30.857-21.714-24.286-17.429q-52-36.571-149.714-104.286t-117.143-81.429q-35.429-24-66.857-66t-31.429-78q0-44.571 23.714-74.286t67.714-29.714h841.143q37.143 0 64.286 26.857t27.143 64.571z"></path></svg></span><span class="shared-counts-label">Email</span></span></a></div> </div> </div> <div class="entry-content"> <p><em>In unserer <a href="https://www.indexexchange.com/de/2024/04/16/behind-the-tech-herausforderungen-streaming-tv-loesen/">Blogserie „Behind the Tech“</a> tauchen wir in die Gedankenwelt unseres Engineering Teams ein, um einen Blick hinter die Kulissen zu werfen und zu erfahren, wie sie Herausforderungen im Bereich Ad Tech lösen, mit der Branche zusammenarbeiten und unsere Exchange weiterentwickeln.</em></p> <p><em>In diesem Artikel geht Andrew Martel, Senior Engineering Lead Manager bei Index Exchange, darauf ein, wie unsere Ingenieure innovative <a href="https://www.indexexchange.com/de/product/index-marketplaces/">Index Marketplaces</a> entwickelt haben, um unsere Kunden für das Wachstum ihrer Unternehmen zu stärken.</em></p> <h2 class="wp-block-heading">Was sind Index Marketplaces?</h2> <p>Index Marketplaces ist eine Omnichannel-Curation-Plattform, die auf den bestehenden Integrationen und der Infrastruktur unserer Ad Exchange aufbaut. Sie stellt Vertrauen, Einfachheit und Effizienz in den Mittelpunkt des Kaufs und Verkaufs von digitalem Anzeigeninventar.</p> <p>Unsere Kunden, darunter Medienagenturen, Datenanbieter und kommerzielle Mediennetzwerke, können nun ihre einzigartigen Geschäftsvorteile – wie zum Beispiel Zielgruppendaten, spezielles Inventar oder Curation-Expertise – mit unseren bestehenden Integrationen und unserem umfangreichen Inventar <a href="https://www.indexexchange.com/de/2024/06/26/entfesseln-sie-die-macht-der-curation-mit-index-marketplaces/">kuratieren</a> und verpacken, indem sie auf unsere APIs zugreifen.</p> <p>Da alles auf der Infrastruktur von Index Exchange aufbaut, erleichtern wir alles von komplexen Abrechnungen und Zahlungen bis hin zur Aufrechterhaltung der Lieferintegration bei über 3.000 Media Ownern. Dies gibt Unternehmen vollständige Kontrolle, um ihre einzigartigen Geschäfte in großem Maßstab ohne erheblichen operativen Aufwand auszubauen, und unsere Entwickler setzen entscheidende Teile in Gang, um dies zu ermöglichen.</p> <h2 class="wp-block-heading">So entwickeln wir neue Funktionen für Index Marketplaces</h2> <p>Index Marketplaces sorgt für eine effizientere und optimierte Gestaltung programmatischer Transaktionen und bringt damit bedeutende Veränderungen für die Branche mit sich. Im Folgenden erfahren Sie mehr darüber, wie unsere <a href="https://www.indexexchange.com/careers/engineering-careers/" target="_blank" rel="noreferrer noopener">Engineering-Teams</a> neue Funktionen entwickeln, um diesen Wandel zu ermöglichen:</p> <h3 class="wp-block-heading">Verbesserung der Benutzeroberfläche (UI) von Index Exchange</h3> <p>Inhaber von Marketplaces erstellen Deals, sogenannte Marketplace Packages, mit verschiedenen Kriterien, die auf unterschiedliche Media Owner, Standorte, Segmente und demografische Informationen abzielen. Diese Deals generieren Einnahmen, indem sie Buyer und Media Owner zusammenbringen. Wir mussten die alte Benutzeroberfläche neu gestalten, um neue Deal-Klassen zur Exchange hinzuzufügen, die mehrere Media Owner gleichzeitig ansprechen sollten.</p> <p>Mit Angular erstellen wir die neue Benutzeroberfläche, um sie erweiterbarer zu machen, und schaffen einen flüssigen Workflow, der mehrere Deals auf konsistente Weise abwickelt. Das Designsystem für unsere Bildschirmansichten verwendet gängige Komponenten, sodass in unserer Benutzeroberfläche klare Muster entstehen, die unsere Kunden erkennen und nachvollziehen können. All dies trägt dazu bei, ein zusammenhängendes Erlebnis zu schaffen, bei dem die im Rahmen eines Deals gemachten Erfahrungen auf andere Deals und andere Anwendungsfälle, wie zum Beispiel das Reporting, übertragbar sind. </p> <p>Unsere fortlaufende Entwicklung neuer Deal-Klassen über die Benutzeroberfläche hinweg ermöglicht es Media Ownern auch, ihr spezifisches Inventar zu differenzieren, höhere Renditen zu erzielen und ihre Position auf dem Markt zu stärken.</p> <h3 class="wp-block-heading">Datenanbieter einbinden</h3> <p>Mit der neuen UI in der Entwicklung arbeiten wir daran, Datenanbieter in unsere Exchange zu integrieren, um den Inhabern von Marketplaces dabei zu helfen, ihre einzigartigen Marketplace Packages mit Daten von Drittanbietern oder eigenen Daten zu erstellen. Die Möglichkeit, ihr Angebot individuell anzupassen und zu optimieren, macht sie auf dem Markt so wettbewerbsfähig wie möglich.  </p> <p>Emma Wilson, Engineering Lead Manager bei Index Exchange, leitet das Team, das für die Erstellung des Prozesses verantwortlich ist, mit dem Datenanbieter ihre komplexen Datensätze mit unserer Exchange verbinden können. Dabei machen sie es so einfach und nahtlos wie möglich. Sie berichtet: „Wir haben die Integration vereinfacht, indem wir es Anbietern ermöglichen, unsere Spezifikationen sofort umzusetzen, damit das Onboarding schnell geht. Die Umsetzung erfolgt quasi sofort. Darauf sind wir stolz.“ </p> <h3 class="wp-block-heading">Skalierung unserer Exchange</h3> <p>Unsere Echtzeit-Integrationen und die Möglichkeit, auf unseren APIs aufzubauen, bieten unseren Kunden unzählige Innovationsmöglichkeiten.  Durch die nahtlose Integration ihrer einzigartigen Datensätze in unseren Exchange können sie den Auktionsprozess optimieren und erhalten sofortiges Feedback zu den Ergebnissen. Dieser beschleunigte Feedback Loop ermöglicht es ihnen, schnell auf Marktveränderungen zu reagieren und die bestmögliche Rendite zu erzielen.  </p> <p>Es ist auch eine spannende Herausforderung für unsere Engineering Teams, da wir sicherstellen müssen, dass unsere Systeme auch bei einem größeren Umfang weiterhin einwandfrei funktionieren.</p> <p>Jasmeet Sawhney, Engineering Lead Manager bei Index Exchange, sagt: „Index Marketplaces vergrößert unsere Marktpräsenz fast um das Zehnfache. Unser Ziel ist es, die Aktivierungszeiten für Deals innerhalb von vier Millisekunden zu halten, um in der aggressiven digitalen Auktionsumgebung wettbewerbsfähig zu bleiben und unsere Exchange so effizient wie möglich zu halten, auch wenn die Plattform wächst. Es ist eine faszinierende Herausforderung.“ </p> <p>Wir nehmen die Herausforderung an, indem wir das Backend von Index Marketplaces größtenteils mit Go-basierten Diensten entwickeln, die in Kubernetes laufen, und uns auf die Entwicklung von Funktionen konzentrieren, die so viele Kunden wie möglich nutzen können.  </p> <h2 class="wp-block-heading">Gestalten Sie mit uns die Zukunft von Ad Tech</h2> <p>Für Software-Ingenieure und Branchenexperten stellt Index Marketplaces eine spannende neue Dimension im Bereich Ad Tech dar, die neue Herausforderungen und Möglichkeiten bietet, um die Branche weiter voranzutreiben. Die Einführung der Plattform ist nicht nur ein technologischer Fortschritt, sondern stellt auch eine grundlegende Veränderung in der Art und Weise dar, wie programmatische Transaktionen ablaufen. Wir sind immer offen für weitere Ingenieure, die mit uns die Branche verändern wollen. </p> <p>Erfahren Sie, wie es ist, bei Index Exchange als Engineer tätig zu sein. </p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://www.indexexchange.com/careers/engineering-careers/">Engineering bei Index Exchange</a></div> </div> <div class="author-bio__wrap"> <div> <div class="author-bio"> <div class="col-md-2 author-avatar"> <img class="avatar avatar-90 photo" src="https://s46182.pcdn.co/wp-content/uploads/2024/08/andrew-martel-indexer-author-96x96.jpg" alt="Andrew Martel" /> </div> <div class="col-md-10 author-description"> <h4>Andrew Martel</h4> <span class="author-position">Senior Engineering Lead Manager</span> </div> </div> </div> </div> <a href="https://www.indexexchange.com/de/blog/" class="read-more back"> <span class="mr-1"><svg width="15" height="13" viewBox="0 0 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