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class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2004"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.12</span> <span>2004</span> </div> </a> <ul id="toc-2004-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2005" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2005"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.13</span> <span>2005</span> </div> </a> <ul id="toc-2005-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2006" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2006"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.14</span> <span>2006</span> </div> </a> <ul id="toc-2006-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2007" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2007"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.15</span> <span>2007</span> </div> </a> <ul id="toc-2007-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2008" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2008"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.16</span> <span>2008</span> </div> </a> <ul id="toc-2008-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2009" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2009"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.17</span> <span>2009</span> </div> </a> <ul id="toc-2009-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2010" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2010"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.18</span> <span>2010</span> </div> </a> <ul id="toc-2010-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2011" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2011"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.19</span> <span>2011</span> </div> </a> <ul id="toc-2011-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2012" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2012"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.20</span> <span>2012</span> </div> </a> <ul id="toc-2012-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2013" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2013"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.21</span> <span>2013</span> </div> </a> <ul id="toc-2013-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2014" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2014"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.22</span> <span>2014</span> </div> </a> <ul id="toc-2014-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-2015" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#2015"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.23</span> <span>2015</span> </div> </a> <ul id="toc-2015-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Culture" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Culture"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Culture</span> </div> </a> <ul id="toc-Culture-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#References"> <div 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href="https://de.wikipedia.org/wiki/Macworld_%E2%80%93_iWorld" title="Macworld – iWorld – German" lang="de" hreflang="de" data-title="Macworld – iWorld" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Macworld/iWorld" title="Macworld/iWorld – Spanish" lang="es" hreflang="es" data-title="Macworld/iWorld" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D9%85%DA%A9%E2%80%8C%D9%88%D8%B1%D9%84%D8%AF_-_%D8%A2%DB%8C%E2%80%8C%D9%88%D8%B1%D9%84%D8%AF" title="مک‌ورلد - آی‌ورلد – Persian" lang="fa" hreflang="fa" data-title="مک‌ورلد - آی‌ورلد" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Macworld_Conference_%26_Expo" title="Macworld Conference & Expo – French" lang="fr" hreflang="fr" data-title="Macworld Conference & Expo" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/Macworld/iWorld" title="Macworld/iWorld – Korean" lang="ko" hreflang="ko" data-title="Macworld/iWorld" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/MacWorld_Expo" title="MacWorld Expo – Armenian" lang="hy" hreflang="hy" data-title="MacWorld Expo" data-language-autonym="Հայերեն" data-language-local-name="Armenian" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Macworld_Conference_%26_Expo" title="Macworld Conference & Expo – Indonesian" lang="id" hreflang="id" data-title="Macworld Conference & Expo" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Macworld_Conference_%26_Expo" title="Macworld Conference & Expo – Italian" lang="it" hreflang="it" data-title="Macworld Conference & Expo" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Macworld/iWorld" title="Macworld/iWorld – Dutch" lang="nl" hreflang="nl" data-title="Macworld/iWorld" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/Macworld_-_iWorld" title="Macworld - iWorld – Japanese" lang="ja" hreflang="ja" data-title="Macworld - iWorld" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Macworld/iWorld" title="Macworld/iWorld – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Macworld/iWorld" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Macworld/iWorld" title="Macworld/iWorld – Portuguese" lang="pt" hreflang="pt" data-title="Macworld/iWorld" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Macworld_Expo" title="Macworld Expo – Russian" lang="ru" hreflang="ru" data-title="Macworld Expo" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Macworld/iWorld" title="Macworld/iWorld – Turkish" lang="tr" hreflang="tr" data-title="Macworld/iWorld" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/MacWorld_Expo" title="MacWorld Expo – Ukrainian" lang="uk" hreflang="uk" data-title="MacWorld Expo" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q1421427#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Namespaces"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Macworld/iWorld" title="View the content page [c]" 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href="#cite_note-iworld2-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup>) was an <a href="/wiki/Information_technology" title="Information technology">information technology</a> trade show with conference tracks dedicated to <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a>'s <a href="/wiki/Mac_(computer)" title="Mac (computer)">Mac</a> platform. It was held annually in the United States during January. Originally <i>Macworld Expo</i> and then <i>Macworld Conference & Exposition</i>, the gathering dates back to 1985.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> The conference was organized by <a href="/wiki/International_Data_Group" title="International Data Group">International Data Group</a> (IDG), co-publisher of <i><a href="/wiki/Macworld" title="Macworld">Macworld</a></i> magazine. </p><p>On December 18, 2008, Apple announced that the 2009 Macworld Conference & Expo would be the last in which the company participates.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-WSJ-skip_6-0" class="reference"><a href="#cite_note-WSJ-skip-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-2009WD_7-0" class="reference"><a href="#cite_note-2009WD-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> On October 14, 2014, IDG suspended Macworld/iWorld indefinitely.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Stevejobs_Macworld2005.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/58/Stevejobs_Macworld2005.jpg/220px-Stevejobs_Macworld2005.jpg" decoding="async" width="220" height="366" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/58/Stevejobs_Macworld2005.jpg/330px-Stevejobs_Macworld2005.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/58/Stevejobs_Macworld2005.jpg/440px-Stevejobs_Macworld2005.jpg 2x" data-file-width="626" data-file-height="1041" /></a><figcaption>Steve Jobs delivers the 2005 keynote address.</figcaption></figure> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Macworld-Expo-2006-01.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/7/76/Macworld-Expo-2006-01.jpg/220px-Macworld-Expo-2006-01.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/76/Macworld-Expo-2006-01.jpg/330px-Macworld-Expo-2006-01.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/76/Macworld-Expo-2006-01.jpg/440px-Macworld-Expo-2006-01.jpg 2x" data-file-width="1800" data-file-height="1200" /></a><figcaption>Attendees at Macworld Expo 2006 in the Moscone Center</figcaption></figure> <p>The first Macworld Expo occurred in 1985 in <a href="/wiki/San_Francisco,_California" class="mw-redirect" title="San Francisco, California">San Francisco</a>. The conference itself was created by Peggy Kilburn,<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> who helped to increase the size and profit of the event during her tenure (1985–1999). Among the speakers recruited by Kilburn were <a href="/wiki/David_Pogue" title="David Pogue">David Pogue</a>, <a href="/wiki/Steve_Case" title="Steve Case">Steve Case</a>, <a href="/wiki/Bob_LeVitus" title="Bob LeVitus">Bob LeVitus</a>, as well as representatives from <a href="/wiki/BMUG" class="mw-redirect" title="BMUG">BMUG</a>, <a href="/w/index.php?title=LaserBoard&action=edit&redlink=1" class="new" title="LaserBoard (page does not exist)">LaserBoard</a>, and other major user groups. Participation by <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a> was usually the central event of a Macworld Expo, and from 1997 through 2008, the show was known for its keynote presentations (sometimes called "<a href="/wiki/Stevenote" title="Stevenote">Stevenotes</a>") delivered by Apple <a href="/wiki/CEO" class="mw-redirect" title="CEO">CEO</a> <a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a>. </p><p>The San Francisco event has always been held at the <a href="/wiki/Moscone_Center" title="Moscone Center">Moscone Center</a>. The Expo was also held in Brooks Hall near the San Francisco Civic Center from 1985 until 1993, when the expansion of Moscone Center allowed the show to be consolidated in one location. </p><p>Until 2005, the <a href="/wiki/United_States" title="United States">U.S.</a> shows were held semiannually, with a January show in San Francisco and an additional summer show held in the Eastern US. The later event was held initially in <a href="/wiki/Boston,_Massachusetts" class="mw-redirect" title="Boston, Massachusetts">Boston</a> at the Bayside Expo & Executive Conference Center, later expanding with a dual presence at the <a href="/wiki/Seaport_Hotel_and_Seaport_World_Trade_Center" title="Seaport Hotel and Seaport World Trade Center">World Trade Center Boston</a>. From 1998 to 2003 it took place in New York City's <a href="/wiki/Jacob_K._Javits_Convention_Center" class="mw-redirect" title="Jacob K. Javits Convention Center">Jacob K. Javits Convention Center</a>. The 2004 and 2005 summer shows, retitled <i>Macworld Conference & Expo</i> took place in Boston, although without Apple's participation. Other companies followed Apple's lead, canceling or reducing the size of their own exhibits, which resulted in reduced attendance compared with previous Macworld conferences. On 16 September 2005, IDG announced that no further summertime shows would be held in NYC or in Boston.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>The show has also taken place in other cities: </p> <ul><li>A Tokyo show, produced by <a href="/w/index.php?title=IDG_World_Expo_Japan&action=edit&redlink=1" class="new" title="IDG World Expo Japan (page does not exist)">IDG World Expo Japan</a>, was held at <a href="/wiki/Makuhari_Messe" title="Makuhari Messe">Makuhari Messe</a> and moved to <a href="/wiki/Tokyo_Big_Sight" title="Tokyo Big Sight">Tokyo Big Sight</a> in 2002.</li> <li>Macworld Expo Summit, a version of the show targeted at U.S. government customers, was held at the <a href="/wiki/Washington_Convention_Center" title="Washington Convention Center">Washington Convention Center</a> in Washington, D.C. as late as 1994.</li> <li>In 2004, Macworld UK, part of the IDG UK division of IDG, created two <i>Macworld Conference</i> events on its own: one standalone conference, and one conference adjoining the <a href="/wiki/MacExpo" class="mw-redirect" title="MacExpo">MacExpo</a> trade show in London.</li></ul> <div class="mw-heading mw-heading3"><h3 id="1987">1987</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=2" title="Edit section: 1987"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The 1987 Boston Macworld Expo was held on August 11–13. The most significant product introduction at the show was <a href="/wiki/Bill_Atkinson" title="Bill Atkinson">Bill Atkinson</a>'s <a href="/wiki/HyperCard" title="HyperCard">HyperCard</a>. More than 3,000 copies of the software were handed out. <a href="/wiki/MultiFinder" title="MultiFinder">MultiFinder</a>, <a href="/wiki/Apple_File_Exchange" title="Apple File Exchange">Apple File Exchange</a>, the <a href="/wiki/ImageWriter_LQ" class="mw-redirect" title="ImageWriter LQ">ImageWriter LQ</a>, <a href="/wiki/EtherTalk" class="mw-redirect" title="EtherTalk">EtherTalk</a>, <a href="/wiki/AppleShare_PC" class="mw-redirect" title="AppleShare PC">AppleShare PC</a> and the AppleFax Modem were among Apple's product announcements. Promoters estimated 40,000 people attended the show. <a href="/wiki/MacUser" title="MacUser">MacUser</a>'s review of the show concluded positively, saying that it was "revealing, exhilarating, and disappointing. While the Mac is clearly becoming the business machine of choice through much of corporate America, the show didn't have the sterile atmosphere that pure business trade shows have. Most of the time it was plain outright exciting. And the promise of the future that was always in the air was wholly positive."<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="1988">1988</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=3" title="Edit section: 1988"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The San Francisco Macworld was attended by 45,000 people and had 400 exhibits; Apple's primary announcement for this show was a new family of <a href="/wiki/LaserWriter" title="LaserWriter">LaserWriter</a> printers.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="1991">1991</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=4" title="Edit section: 1991"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Outbound Computers demonstrated the first Macintosh-compatible portable computers at the Boston show,<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> preceding Apple's own introduction of the <a href="/wiki/PowerBook" title="PowerBook">PowerBook</a> by a couple of months. </p> <div class="mw-heading mw-heading3"><h3 id="1995">1995</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=5" title="Edit section: 1995"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Macworld Expo took place in three locations: San Francisco (January 4–7), Washington DC (April 26–28), and Boston (August 8–11).<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> Apple introduced the "Power Surge" line of <a href="/wiki/Power_Macintosh" title="Power Macintosh">Power Macintosh</a> computers at the Boston show, consisting of the <a href="/wiki/Power_Macintosh_8500" title="Power Macintosh 8500">Power Macintosh 8500</a>, <a href="/wiki/Power_Macintosh_7500" title="Power Macintosh 7500">7500</a> and <a href="/wiki/Power_Macintosh_7200" title="Power Macintosh 7200">7200</a>.<sup id="cite_ref-infoworld19950807_15-0" class="reference"><a href="#cite_note-infoworld19950807-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="1997">1997</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=6" title="Edit section: 1997"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><span class="anchor" id="Macworld_1997_SF"></span>During Macworld in San Francisco, a focus in CEO <a href="/wiki/Gil_Amelio" title="Gil Amelio">Gil Amelio</a>'s keynote was Apple's recently-announced purchase of <a href="/wiki/NeXT" title="NeXT">NeXT</a>, which would include the return of company co-founder Steve Jobs in an advisory role, and the adaptation of its <a href="/wiki/NeXTSTEP" title="NeXTSTEP">NeXTSTEP</a> operating system into a future release of Mac OS codenamed "<a href="/wiki/Rhapsody_(operating_system)" title="Rhapsody (operating system)">Rhapsody</a>".<sup id="cite_ref-MacExpo97_16-0" class="reference"><a href="#cite_note-MacExpo97-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> The signature hardware announcement of the show was the <a href="/wiki/Twentieth_Anniversary_Macintosh" title="Twentieth Anniversary Macintosh">Twentieth Anniversary Macintosh</a>, a limited edition model designed to mark the 20th anniversary of the founding of Apple Computer.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p><p><span class="anchor" id="Macworld_1997_Boston"></span>That August, Macworld in Boston featured Steve Jobs' first appearance at the exhibition as interim CEO,<sup id="cite_ref-interim_CEO_18-0" class="reference"><a href="#cite_note-interim_CEO-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> and came on the heels of the release of <a href="/wiki/Mac_OS_8" title="Mac OS 8">Mac OS 8</a>. During his keynote, Jobs notably announced that Apple had reached several agreements with <a href="/wiki/Microsoft" title="Microsoft">Microsoft</a> to ensure the company's stability, which included an agreement to settle patent disputes with Microsoft over its <a href="/wiki/Microsoft_Windows" title="Microsoft Windows">Windows operating system</a> (including <a href="/wiki/Cross-licensing" title="Cross-licensing">patent cross-licensing</a> agreements), a $150 million stock investment in the company by Microsoft, a commitment for Microsoft to develop versions of <a href="/wiki/Microsoft_Office" title="Microsoft Office">Office</a> for Macintosh for the next five years (beginning with the upcoming <a href="/wiki/Office_98" class="mw-redirect" title="Office 98">Office 98</a>), and an agreement to ship <a href="/wiki/Internet_Explorer_for_Mac" title="Internet Explorer for Mac">Internet Explorer</a> as the default web browser on future releases of Mac OS (with <a href="/wiki/Netscape_(web_browser)" title="Netscape (web browser)">Netscape</a> still available as an option alongside it). Microsoft co-founder <a href="/wiki/Bill_Gates" title="Bill Gates">Bill Gates</a> made a remote appearance to acknowledge the partnerships, which was infamously met with a shower of <a href="/wiki/Booing" title="Booing">boos</a> from the audience.<sup id="cite_ref-:0_19-0" class="reference"><a href="#cite_note-:0-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Microsoft_investment_20-0" class="reference"><a href="#cite_note-Microsoft_investment-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p><p>Jobs argued that he wanted to abandon the notion of Microsoft and Apple needing to be rivals, explaining that "we have to embrace a notion that for Apple to win, Apple has to do a really good job. And if others are going to help us that's great, because we need all the help we can get, and if we screw up and we don't do a good job, it's not somebody else's fault, it's our fault.".<sup id="cite_ref-:0_19-1" class="reference"><a href="#cite_note-:0-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Microsoft_investment_20-1" class="reference"><a href="#cite_note-Microsoft_investment-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="1998">1998</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=7" title="Edit section: 1998"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>During Macworld in San Francisco, Jobs discussed Apple's recent release of the <a href="/wiki/Power_Macintosh_G3" title="Power Macintosh G3">Power Macintosh G3</a> and <a href="/wiki/PowerBook_G3" title="PowerBook G3">PowerBook G3</a>, an agreement with <a href="/wiki/CompUSA" title="CompUSA">CompUSA</a> to establish "<a href="/wiki/Store-within-a-store" title="Store-within-a-store">store-within-a-store</a>" concepts devoted to its products, and the upcoming <a href="/wiki/Mac_OS_8.1" class="mw-redirect" title="Mac OS 8.1">Mac OS 8.1</a> update (which introduced the new <a href="/wiki/HFS_Plus" title="HFS Plus">HFS+</a> <a href="/wiki/File_system" title="File system">file system</a>, and support for <a href="/wiki/Universal_Disk_Format" title="Universal Disk Format">UDF</a> disks) and <a href="/wiki/QuickTime" title="QuickTime">QuickTime 3.0</a>. Jobs revealed that the company was on track to achieve a profit of $45 million by the end of the quarter, buoyed by the <a href="/wiki/PowerPC_7xx" title="PowerPC 7xx">G3</a> Macs and the recent launch of the <a href="/wiki/Apple_Store" title="Apple Store">Apple online store</a>. Microsoft also presented Internet Explorer 4.0 for Mac.<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> </p><p><span class="anchor" id="Macworld_1998_NY"></span>At Macworld in New York in July, Jobs addressed Apple's return to growth and profitability (using a theme of the "Apple Hierarchy of Skepticism", inspired by <a href="/wiki/Maslow%27s_hierarchy_of_needs" title="Maslow's hierarchy of needs">Maslow's hierarchy of needs</a>), and also showcased a number of <a href="/wiki/Mac_gaming" title="Mac gaming">games being supported on Mac</a>. He discussed aspects of the recently-announced <a href="/wiki/IMac_G3" title="IMac G3">iMac</a> and <a href="/wiki/PowerBook_G3_series" class="mw-redirect" title="PowerBook G3 series">PowerBook G3 Series</a> (including new <a href="/wiki/USB" title="USB">USB</a> accessories for the computers), and announced that the iMac would be released August 15, 1998 release, and include a <a href="/wiki/56K_modem" class="mw-redirect" title="56K modem">56K modem</a> at launch rather than the previously-announced 33K unit. Jobs also revealed a roadmap for upcoming Mac OS releases, including the upcoming <a href="/wiki/Mac_OS_8.5" class="mw-redirect" title="Mac OS 8.5">Mac OS 8.5</a>, a future update to Mac OS codenamed "<a href="/wiki/Mac_OS_9" title="Mac OS 9">Sonata</a>" to be released in 1999, and that "Rhapsody" would be released as <a href="/wiki/Mac_OS_X_Server_1.0" title="Mac OS X Server 1.0">Mac OS X Server 1.0</a> in 1999.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="1999">1999</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=8" title="Edit section: 1999"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>During Macworld in San Francisco, Jobs announced that the company had reached its fifth consecutive quarter of profitability. He unveiled the new <a href="/wiki/Power_Macintosh_G3#Blue_and_White" title="Power Macintosh G3">"Blue and White" Power Macintosh G3</a>, and a revision to the iMac with updated specifications and new color options. Part of the keynote also focused on the release of Mac OS X Server, featuring a demonstration of the <a href="/wiki/NetBoot" title="NetBoot">NetBoot</a> feature, and <a href="/wiki/QuickTime_Streaming_Server" title="QuickTime Streaming Server">QuickTime Streaming Server</a> by presenting a large wall of 50 diskless iMacs all streaming videos from the same Power Mac G3. <a href="/wiki/Connectix" title="Connectix">Connectix</a> presented its <a href="/wiki/Connectix_Virtual_Game_Station" title="Connectix Virtual Game Station">Virtual Game Station</a> software for emulating the <a href="/wiki/PlayStation_(console)" title="PlayStation (console)">PlayStation</a> on PowerPC Macs, and Microsoft demonstrated Internet Explorer 4.5 Macintosh Edition.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p><p>During Macworld in New York City, Jobs unveiled Apple's new consumer laptop, the <a href="/wiki/IBook" title="IBook">iBook</a>, as well as <a href="/wiki/AirPort" title="AirPort">AirPort</a>, a <a href="/wiki/Wireless_gateway" title="Wireless gateway">wireless gateway</a> and <a href="/wiki/Wireless_network_interface_controller" title="Wireless network interface controller">network card</a> for wireless networking implementing the <a href="/wiki/802.11" class="mw-redirect" title="802.11">802.11</a> specification.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> Jobs also announced a release date for <a href="/wiki/Mac_OS_9" title="Mac OS 9">Mac OS 9</a>.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2000">2000</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=9" title="Edit section: 2000"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Macworld 2000 in San Francisco featured the unveiling of the new "<a href="/wiki/Aqua_(user_interface)" title="Aqua (user interface)">Aqua</a>" user interface and "<a href="/wiki/Quartz_(graphics_layer)" title="Quartz (graphics layer)">Quartz</a>" graphics engine of <a href="/wiki/Mac_OS_X" class="mw-redirect" title="Mac OS X">Mac OS X</a>, and Jobs' announcement that its <a href="/wiki/Mac_OS_X_10.0" title="Mac OS X 10.0">first version</a> would be released in January 2001 after a <a href="/wiki/Mac_OS_X_Public_Beta" title="Mac OS X Public Beta">final preview release</a>.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> Jobs also announced that he had been promoted to full-time CEO of Apple.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p><p>During Macworld in New York City, Apple unveiled a new iMac revision with upgraded specifications and a new suite of color options, updated <a href="/wiki/Power_Mac_G4" title="Power Mac G4">Power Mac G4</a> models, the new optical <a href="/wiki/Apple_Pro_Mouse" class="mw-redirect" title="Apple Pro Mouse">Apple Pro Mouse</a> (replacing the <a href="/wiki/Apple_USB_Mouse" class="mw-redirect" title="Apple USB Mouse">"hockey puck" mouse</a> introduced with the iMac), and the <a href="/wiki/Power_Mac_G4_Cube" title="Power Mac G4 Cube">Power Mac G4 Cube</a>. It was also announced that the <a href="/wiki/Mac_OS_X_Public_Beta" title="Mac OS X Public Beta">Mac OS X Public Beta</a> had been delayed to September.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2001">2001</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=10" title="Edit section: 2001"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>At the San Francisco show, Apple introduced <a href="/wiki/ITunes" title="ITunes">iTunes</a>, and <a href="/wiki/IDVD" title="IDVD">iDVD</a>, an upgraded <a href="/wiki/Power_Mac_G4" title="Power Mac G4">Power Mac G4</a> and the <a href="/wiki/PowerBook_G4" title="PowerBook G4">PowerBook G4</a>, their first widescreen portable.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> </p><p>The New York show took place at the <a href="/wiki/Jacob_K._Javits_Convention_Center" class="mw-redirect" title="Jacob K. Javits Convention Center">Jacob K. Javits Convention Center</a>. Apart from an upgraded <a href="/wiki/Power_Mac_G4" title="Power Mac G4">Power Mac G4</a> and the announcement of <a href="/wiki/Mac_OS_X_10.1" title="Mac OS X 10.1">Mac OS X 10.1</a>, there were no major announcements from Apple, but the keynote presentation did feature a segment on the <a href="/wiki/Megahertz_myth" title="Megahertz myth">megahertz myth</a>, presented by <a href="/wiki/Jon_Rubinstein" title="Jon Rubinstein">Jon Rubenstein</a>.<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> Attendance was 64,000, a record for the event.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2002">2002</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=11" title="Edit section: 2002"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The Summer 2002 show took place in New York City with a keynote on Wednesday, July 17. The keynote speech introduced the 17-inch version of the <a href="/wiki/IMac_G4" title="IMac G4">iMac G4</a>. </p><p>In October 2002, IDG World Expo announced plans to move the 2004 edition of the East Coast show to Boston. The day of that announcement, Apple declared its intent not to participate in the Boston Macworld Expo. </p> <div class="mw-heading mw-heading3"><h3 id="2003">2003</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=12" title="Edit section: 2003"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The January keynote introduced the <a href="/wiki/Safari_(web_browser)" title="Safari (web browser)">Safari</a> web browser, AirPort Extreme, 12- and 17-inch PowerBooks. This show also saw the launch of the world's first interactive video CD-ROM, NightWatch. </p><p>In 2003, IDG World Expo renamed the New York trade show <i>Macworld CreativePro Conference & Expo</i> in an attempt to reach the creative market in the New York area. </p><p>Steve Jobs was absent from the Macworld keynote held in New York in July, which was instead delivered by Vice President of Product Marketing Greg "Joz" Joswiak.<sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2004">2004</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=13" title="Edit section: 2004"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Along with the usual show in San Francisco and the return to Boston, a Macworld Expo was held in <a href="/wiki/Paris" title="Paris">Paris</a>. At the Paris Expo, Apple's VP of marketing <a href="/wiki/Phil_Schiller" title="Phil Schiller">Phil Schiller</a> introduced the new updated <a href="/wiki/IMac" title="IMac">iMac</a> featuring a <a href="/wiki/PowerPC_970" title="PowerPC 970">PowerPC G5</a> processor and other various updates, notably, the integration of the logic board and optical drive with the display. </p> <div class="mw-heading mw-heading3"><h3 id="2005">2005</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=14" title="Edit section: 2005"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Macworld_2005_1.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/5c/Macworld_2005_1.jpg/220px-Macworld_2005_1.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/5c/Macworld_2005_1.jpg/330px-Macworld_2005_1.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/5c/Macworld_2005_1.jpg/440px-Macworld_2005_1.jpg 2x" data-file-width="3072" data-file-height="2048" /></a><figcaption>Macworld 2005</figcaption></figure> <p>The San Francisco show was held January 10–14.<sup id="cite_ref-2005expomacworld_38-0" class="reference"><a href="#cite_note-2005expomacworld-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> The keynote introduced the <a href="/wiki/Mac_Mini" title="Mac Mini">Mac Mini</a>, <a href="/wiki/IPod_shuffle" class="mw-redirect" title="IPod shuffle">iPod shuffle</a>, and <a href="/wiki/IWork" title="IWork">iWork</a>. </p><p>During the show, IDG World Expos announced <i>Macworld On Tour</i>, a series of small conferences in various North American cities. An initial conference, in <a href="/wiki/Kissimmee,_Florida" title="Kissimmee, Florida">Kissimmee, Florida</a>, was later canceled. No future announcements for <i>Macworld On Tour</i> have been made. IDG announces Macworld East cancelled that there would be no Macworld East 2006. </p> <div class="mw-heading mw-heading3"><h3 id="2006">2006</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=15" title="Edit section: 2006"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Macworld-Expo-2006-01.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/7/76/Macworld-Expo-2006-01.jpg/220px-Macworld-Expo-2006-01.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/76/Macworld-Expo-2006-01.jpg/330px-Macworld-Expo-2006-01.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/76/Macworld-Expo-2006-01.jpg/440px-Macworld-Expo-2006-01.jpg 2x" data-file-width="1800" data-file-height="1200" /></a><figcaption>Macworld 2006</figcaption></figure> <p>In January 2006, Intel <a href="/wiki/Core_Duo" class="mw-redirect" title="Core Duo">Core Duo</a>-based <a href="/wiki/IMacs" class="mw-redirect" title="IMacs">iMacs</a> were announced to be ready for purchase. The conference was held January 9–13 and the number of visitors increased by 6.8% over the 2005 event, to 38,441. The number of paid conference delegates increased by 20% to 4,188, and the total number of exhibiting companies increased by 25% to 367.<sup id="cite_ref-39" class="reference"><a href="#cite_note-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2007">2007</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=16" title="Edit section: 2007"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:IPhone_(356419153).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fb/IPhone_%28356419153%29.jpg/220px-IPhone_%28356419153%29.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fb/IPhone_%28356419153%29.jpg/330px-IPhone_%28356419153%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fb/IPhone_%28356419153%29.jpg/440px-IPhone_%28356419153%29.jpg 2x" data-file-width="2496" data-file-height="1664" /></a><figcaption><a href="/wiki/IPhone_(1st_generation)" title="IPhone (1st generation)">First iPhone</a> at Macworld 2007</figcaption></figure> <p>At Macworld 2007 (January 8–12), <a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> introduced the <a href="/wiki/IPhone_(1st_Generation)" class="mw-redirect" title="IPhone (1st Generation)">iPhone</a> mobile device, revealed the final name for the <a href="/wiki/Apple_TV" title="Apple TV">Apple TV</a> (originally called by its code name iTV), and announced a change of name for the company from Apple Computer, Inc. to simply Apple Inc., reflecting its longtime focus on the user experience as opposed to the technology behind it. </p><p>IDG World Expo reported Macworld 2007 attendance as 45,572, a 19% increase over the previous year.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2008">2008</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=17" title="Edit section: 2008"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Steve_jobs_Macbook_Air.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/56/Steve_jobs_Macbook_Air.jpg/220px-Steve_jobs_Macbook_Air.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/56/Steve_jobs_Macbook_Air.jpg/330px-Steve_jobs_Macbook_Air.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/56/Steve_jobs_Macbook_Air.jpg/440px-Steve_jobs_Macbook_Air.jpg 2x" data-file-width="1280" data-file-height="853" /></a><figcaption><a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a> introduces the <a href="/wiki/MacBook_Air" title="MacBook Air">MacBook Air</a> during his keynote at Macworld 2008.</figcaption></figure> <p>At Macworld 2008 (January 14–18), Steve Jobs introduced the <a href="/wiki/MacBook_Air" title="MacBook Air">MacBook Air</a> — touted as the world's thinnest <a href="/wiki/Laptop" title="Laptop">notebook computer</a>; the <a href="/wiki/Time_Capsule_(Apple)" class="mw-redirect" title="Time Capsule (Apple)">Time Capsule</a> device for use with the <a href="/wiki/Time_Machine_(macOS)" title="Time Machine (macOS)">Time Machine</a> application in <a href="/wiki/Mac_OS_X_Leopard" title="Mac OS X Leopard">Mac OS X 10.5</a> "Leopard", <a href="/wiki/IPod_Touch" title="IPod Touch">iPod Touch</a> updates including Mail, Stocks, Notes, Maps & Weather, iTunes Movie Rentals, the Apple TV Take 2 updates with an all new interface, the ability to download TV shows, music, podcasts and rent or download movies without the need for a <a href="/wiki/Personal_computer" title="Personal computer">PC</a>; and finally the <a href="/wiki/IPhone" title="IPhone">iPhone</a>/<a href="/wiki/IPod_Touch" title="IPod Touch">iPod Touch</a> <a href="/wiki/Software_development_kit" title="Software development kit">SDK</a> launching in late February. </p><p>IDG World Expo reported that Macworld 2008 attendance increased 10% over the previous year.<sup id="cite_ref-2008PR_41-0" class="reference"><a href="#cite_note-2008PR-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2009">2009</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=18" title="Edit section: 2009"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Schiller_Macworld.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c7/Schiller_Macworld.jpg/220px-Schiller_Macworld.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c7/Schiller_Macworld.jpg/330px-Schiller_Macworld.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c7/Schiller_Macworld.jpg/440px-Schiller_Macworld.jpg 2x" data-file-width="1280" data-file-height="853" /></a><figcaption><a href="/wiki/Phil_Schiller" title="Phil Schiller">Phil Schiller</a> delivers the keynote at Macworld 2009.</figcaption></figure> <p>The San Francisco show went on January 5–9, 2009.<sup id="cite_ref-2008PR_41-1" class="reference"><a href="#cite_note-2008PR-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> On December 16, 2008, Apple announced that the 2009 conference will be the last in which the company would participate. The conference's keynote address was delivered by Apple's Senior Vice President of Product Marketing <a href="/wiki/Phil_Schiller" title="Phil Schiller">Phil Schiller</a>, not <a href="/wiki/Steve_Jobs" title="Steve Jobs">Steve Jobs</a>, as has been the custom for the past ten years.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> Steve Jobs issued a press release stating that the reasons for his absence were health related, specifically citing a hormone imbalance.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> </p><p>At Macworld 2009, Apple announced the release of <a href="/wiki/ILife" title="ILife">iLife</a> '09, <a href="/wiki/IWork" title="IWork">iWork</a> '09, and the new 17-inch unibody <a href="/wiki/MacBook_Pro" title="MacBook Pro">MacBook Pro</a> with built-in battery. Also, Apple announced that <a href="/wiki/ITunes" title="ITunes">iTunes</a> would begin to sell all music <a href="/wiki/Digital_rights_management" title="Digital rights management">DRM</a>-free, with a three-tier pricing system per track: $0.69, $0.99, and $1.29 (or £0.59, £0.79, and £0.99 in the <a href="/wiki/UK" class="mw-redirect" title="UK">UK</a>). This differs from Apple's previous model with only one price per track of $0.99 (£0.79 in the UK). Apple also announced that tracks can now be downloaded over <a href="/wiki/Cellular_network" title="Cellular network">cellular networks</a> on the <a href="/wiki/IPhone" title="IPhone">iPhone</a>. </p> <div class="mw-heading mw-heading3"><h3 id="2010">2010</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=19" title="Edit section: 2010"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Macworld_2010.agr.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/a/af/Macworld_2010.agr.jpg/220px-Macworld_2010.agr.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/af/Macworld_2010.agr.jpg/330px-Macworld_2010.agr.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/af/Macworld_2010.agr.jpg/440px-Macworld_2010.agr.jpg 2x" data-file-width="2048" data-file-height="1536" /></a><figcaption>Macworld 2010</figcaption></figure> <p>On March 30, 2009, IDG World Expo announced that the conference would be moving from January (during which it had taken place for 25 years) to February. They also said:<sup id="cite_ref-2010announce_44-0" class="reference"><a href="#cite_note-2010announce-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> </p> <style data-mw-deduplicate="TemplateStyles:r1244412712">.mw-parser-output .templatequote{overflow:hidden;margin:1em 0;padding:0 32px}.mw-parser-output .templatequotecite{line-height:1.5em;text-align:left;margin-top:0}@media(min-width:500px){.mw-parser-output .templatequotecite{padding-left:1.6em}}</style><blockquote class="templatequote"><p>Macworld 2010 will further break from tradition by shifting the expo portion of the event to include a Saturday. The Expo now is scheduled to take place Thursday, February 11, through Saturday, February 13. This shift will provide all attendees, including full-time professionals, with more flexible times and convenient weekend access to the show floor. The Macworld conference sessions will take place Tuesday, February 9, through Saturday, February 13.</p><div class="templatequotecite">— <cite>IDG World Expo<sup id="cite_ref-2010announce_44-1" class="reference"><a href="#cite_note-2010announce-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup></cite></div></blockquote> <div class="mw-heading mw-heading3"><h3 id="2011">2011</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=20" title="Edit section: 2011"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:MacWorld_2011.agr.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/4/49/MacWorld_2011.agr.jpg/220px-MacWorld_2011.agr.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/49/MacWorld_2011.agr.jpg/330px-MacWorld_2011.agr.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/49/MacWorld_2011.agr.jpg/440px-MacWorld_2011.agr.jpg 2x" data-file-width="2048" data-file-height="1536" /></a><figcaption>Macworld 2011</figcaption></figure> <p>The 2011 Macworld was held January 25–29, 2011.<sup id="cite_ref-2011announce_45-0" class="reference"><a href="#cite_note-2011announce-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2012">2012</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=21" title="Edit section: 2012"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:MacWorld_2012.agr.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/f/f1/MacWorld_2012.agr.jpg/220px-MacWorld_2012.agr.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/f1/MacWorld_2012.agr.jpg/330px-MacWorld_2012.agr.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/f1/MacWorld_2012.agr.jpg/440px-MacWorld_2012.agr.jpg 2x" data-file-width="3264" data-file-height="2448" /></a><figcaption>Macworld 2012</figcaption></figure> <p>The 2012 Macworld/iWorld was held January 26–28. Just before registration opened for the 2012 conference, Macworld announced that they would be changing the name to Macworld/iWorld in addition to broadening the focus to all iOS devices.<sup id="cite_ref-iworld1_1-1" class="reference"><a href="#cite_note-iworld1-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-iworld2_2-1" class="reference"><a href="#cite_note-iworld2-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="2013">2013</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=22" title="Edit section: 2013"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The 2013 Macworld/iWorld was held from January 31 to February 2, 2013.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (January 2013)">citation needed</span></a></i>]</sup> </p> <div class="mw-heading mw-heading3"><h3 id="2014">2014</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=23" title="Edit section: 2014"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Macworld_2014_Forum_Discussion.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b4/Macworld_2014_Forum_Discussion.jpg/220px-Macworld_2014_Forum_Discussion.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b4/Macworld_2014_Forum_Discussion.jpg/330px-Macworld_2014_Forum_Discussion.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b4/Macworld_2014_Forum_Discussion.jpg/440px-Macworld_2014_Forum_Discussion.jpg 2x" data-file-width="3264" data-file-height="2448" /></a><figcaption>Macworld 2014</figcaption></figure> <p>The 2014 Macworld/iWorld was held from March 27 to March 29, 2014. </p> <div class="mw-heading mw-heading3"><h3 id="2015">2015</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=24" title="Edit section: 2015"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The 2015 Macworld/iWorld was scheduled to be held from March 12 to March 14, 2015,<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> but was cancelled by IDG. Any further Apple keynotes would now be hosted under the name Apple Event. </p> <div class="mw-heading mw-heading2"><h2 id="Culture">Culture</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=25" title="Edit section: Culture"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>During the Expo's first two decades, it became legendary for the parties that coincided with it, frequently with open bars, lavish <a href="/wiki/Hors_d%27oeuvres" class="mw-redirect" title="Hors d'oeuvres">hors d'oeuvres</a>, and requisite <a href="/wiki/T-shirt" title="T-shirt">T-shirts</a> and other premium favors. Apple's developer parties featured high-profile entertainers like <a href="/wiki/James_Brown_(musician)" class="mw-redirect" title="James Brown (musician)">James Brown</a> and <a href="/wiki/Smash_Mouth" title="Smash Mouth">Smash Mouth</a>. </p><p>Several years after the start of the Expo, <i><a href="/wiki/MacWEEK" title="MacWEEK">MacWEEK</a></i> had launched its weekly trade magazine and simultaneously initiated an exclusive party known as <a href="/wiki/Mac_the_Knife" title="Mac the Knife">Mac the Knife</a>, named for its anonymous columnist that wrote the back page industry gossip and rumor section; after <i>MacWEEK</i><span class="nowrap" style="padding-left:0.1em;">'</span>s demise, the party was thrown by <a href="/w/index.php?title=Ilene_Hoffman&action=edit&redlink=1" class="new" title="Ilene Hoffman (page does not exist)">Ilene Hoffman</a>, until <a href="/wiki/Mac_Publishing" class="mw-redirect" title="Mac Publishing">Mac Publishing</a>, owners of the Mac the Knife trademark, forbade her from using the name. The party continued, with appearances by the <a href="/w/index.php?title=Macworld_All-Star_Band&action=edit&redlink=1" class="new" title="Macworld All-Star Band (page does not exist)">Macworld All-Star Band</a>, under a series of names that referenced the Knife. </p><p><a href="/w/index.php?title=Robert_Hess_(MacWEEK_editor)&action=edit&redlink=1" class="new" title="Robert Hess (MacWEEK editor) (page does not exist)">Robert Hess</a> of <i>MacWEEK</i> was the original keeper of the Macworld Party List, which kept track of each leisure event after the show. Prior to his death in 1996, he reportedly requested Hoffman to maintain it; the list was subsequently renamed the Robert Hess Memorial Events List. The list shrank gradually as events became more sparse, and did not publish for the show in New York 2003, but has been published for subsequent San Francisco shows. </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=26" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/Apple_Inc._advertising" title="Apple Inc. advertising">Apple Inc. advertising</a></li> <li><a href="/wiki/List_of_Apple_Inc._media_events" title="List of Apple Inc. media events">List of Apple Inc. media events</a></li> <li><a href="/wiki/Stevenote" title="Stevenote">Stevenote</a></li> <li><a href="/wiki/Worldwide_Developers_Conference" title="Worldwide Developers Conference">Worldwide Developers Conference</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Macworld/iWorld&action=edit&section=27" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-iworld1-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-iworld1_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-iworld1_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px 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World Trade Press. 1995. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1885073013" title="Special:BookSources/978-1885073013"><bdi>978-1885073013</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=USA+Business%3A+The+Portable+Encyclopedia+for+Doing+Business+with+the+United+States&rft.pub=World+Trade+Press&rft.date=1995&rft.isbn=978-1885073013&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DEHLUyBTpPxgC%26q%3D1995%2Bmacworld%2Bexpo%26pg%3DPA184&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMacworld%2FiWorld" class="Z3988"></span></span> </li> <li id="cite_note-infoworld19950807-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-infoworld19950807_15-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFEpler1995" class="citation magazine cs1">Epler, Anita (August 7, 1995). <a rel="nofollow" class="external text" href="https://archive.org/stream/Infoworld-1995-08-07#page/n89/mode/2up">"Apple's PCI risk"</a>. InfoWorld Magazine. pp. 1, 80.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Apple%27s+PCI+risk&rft.pages=1%2C+80&rft.date=1995-08-07&rft.aulast=Epler&rft.aufirst=Anita&rft_id=https%3A%2F%2Farchive.org%2Fstream%2FInfoworld-1995-08-07%23page%2Fn89%2Fmode%2F2up&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMacworld%2FiWorld" class="Z3988"></span> <span class="cs1-visible-error citation-comment"><code class="cs1-code">{{<a href="/wiki/Template:Cite_magazine" title="Template:Cite magazine">cite magazine</a>}}</code>: </span><span class="cs1-visible-error citation-comment">Cite magazine requires <code class="cs1-code">|magazine=</code> (<a href="/wiki/Help:CS1_errors#missing_periodical" title="Help:CS1 errors">help</a>)</span></span> </li> <li id="cite_note-MacExpo97-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-MacExpo97_16-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/19990116231607/http://product.info.apple.com/pr/press.releases/1997/q2/970107.pr.rel.macos.html">"Apple Announces Future Macintosh Operating System (OS) Strategy and Road Map"</a>. <i>Apple.com</i>. 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Retrieved <span class="nowrap">15 February</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Apple.com&rft.atitle=Apple+Announces+Future+Macintosh+Operating+System+%28OS%29+Strategy+and+Road+Map&rft.date=1997-01-07&rft_id=http%3A%2F%2Fproduct.info.apple.com%2Fpr%2Fpress.releases%2F1997%2Fq2%2F970107.pr.rel.macos.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMacworld%2FiWorld" class="Z3988"></span></span> </li> <li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://archive.nytimes.com/www.nytimes.com/library/cyber/week/012697apple.html">"Slicing and Dicing the Future of Apple"</a>. <i>The New York Times</i><span class="reference-accessdate">. Retrieved <span class="nowrap">2021-05-09</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+New+York+Times&rft.atitle=Slicing+and+Dicing+the+Future+of+Apple&rft_id=https%3A%2F%2Farchive.nytimes.com%2Fwww.nytimes.com%2Flibrary%2Fcyber%2Fweek%2F012697apple.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMacworld%2FiWorld" class="Z3988"></span></span> </li> <li id="cite_note-interim_CEO-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-interim_CEO_18-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.nytimes.com/library/cyber/week/091797apple.html">"Apple Formally Names Jobs as Interim Chief"</a>. <i>The New York Times</i>. September 17, 1997<span class="reference-accessdate">. Retrieved <span class="nowrap">June 27,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Apple+Formally+Names+Jobs+as+Interim+Chief&rft.date=1997-09-17&rft_id=https%3A%2F%2Fwww.nytimes.com%2Flibrary%2Fcyber%2Fweek%2F091797apple.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMacworld%2FiWorld" class="Z3988"></span></span> </li> <li id="cite_note-:0-19"><span class="mw-cite-backlink">^ <a href="#cite_ref-:0_19-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:0_19-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.mac-history.net/apple-history-tv/2008-07-19/macworld-boston-1997-steve-jobs-returns-bill-gates-appeares-on-screen">"MacWorld Boston 1997 – Steve Jobs returns – Bill Gates appeares on-screen"</a>. <i>Mac History</i>. Oct 2010<span class="reference-accessdate">. Retrieved <span class="nowrap">19 Mar</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Mac+History&rft.atitle=MacWorld+Boston+1997+%E2%80%93+Steve+Jobs+returns+%E2%80%93+Bill+Gates+appeares+on-screen&rft.date=2010-10&rft_id=http%3A%2F%2Fwww.mac-history.net%2Fapple-history-tv%2F2008-07-19%2Fmacworld-boston-1997-steve-jobs-returns-bill-gates-appeares-on-screen&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMacworld%2FiWorld" class="Z3988"></span></span> </li> <li id="cite_note-Microsoft_investment-20"><span class="mw-cite-backlink">^ <a href="#cite_ref-Microsoft_investment_20-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Microsoft_investment_20-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://news.cnet.com/2100-1001-202143.html">"Microsoft to invest $150 million in Apple"</a>. <i>CNET News</i>. August 6, 1997. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20111111011342/http://news.cnet.com/2100-1001-202143.html">Archived</a> from the original on 2011-11-11<span class="reference-accessdate">. Retrieved <span class="nowrap">November 26,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=CNET+News&rft.atitle=Microsoft+to+invest+%24150+million+in+Apple&rft.date=1997-08-06&rft_id=http%3A%2F%2Fnews.cnet.com%2F2100-1001-202143.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMacworld%2FiWorld" class="Z3988"></span></span> </li> <li id="cite_note-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-21">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://archive.seattletimes.com/archive/?date=19970806&slug=2553374">"Microsoft, Apple Join Forces -- Disbelief, Boos Greet Today's Stunning Announcement At Macworld Expo"</a>. <i>The Seattle Times</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">2009-05-26</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Apple.com&rft.atitle=Letter+from+Apple+CEO+Steve+Jobs&rft.date=2009-01-05&rft.aulast=Jobs&rft.aufirst=Steve&rft_id=https%3A%2F%2Fwww.apple.com%2Fpr%2Flibrary%2F2009%2F01%2F05sjletter.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMacworld%2FiWorld" class="Z3988"></span></span> </li> <li id="cite_note-2010announce-44"><span class="mw-cite-backlink">^ <a href="#cite_ref-2010announce_44-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-2010announce_44-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation pressrelease cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20110611123332/http://www.macworldexpo.com/WWWRoot/SitePage.aspx?site=9&id=e2b0dfb5-295d-4823-b2b4-113d60200d32&art=33">"IDG World Expo Announces New Dates for Macworld 2010"</a> (Press release). March 30, 2009. Archived from <a rel="nofollow" class="external text" href="http://www.macworldexpo.com/WWWRoot/SitePage.aspx?site=9&id=e2b0dfb5-295d-4823-b2b4-113d60200d32&art=33">the original</a> on June 11, 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">March 31,</span> 2009</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=IDG+World+Expo+Announces+New+Dates+for+Macworld+2010&rft.date=2009-03-30&rft_id=http%3A%2F%2Fwww.macworldexpo.com%2FWWWRoot%2FSitePage.aspx%3Fsite%3D9%26id%3De2b0dfb5-295d-4823-b2b4-113d60200d32%26art%3D33&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMacworld%2FiWorld" class="Z3988"></span></span> </li> <li id="cite_note-2011announce-45"><span class="mw-cite-backlink"><b><a href="#cite_ref-2011announce_45-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation pressrelease cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20090905193629/http://www.macworldexpo.com/fullpage?category=News#0">"Macworld Sees a Successful 2010 Event"</a> (Press release). February 13, 2010. Archived from <a rel="nofollow" class="external text" href="http://www.macworldexpo.com/fullpage?category=News#0">the original</a> on September 5, 2009<span class="reference-accessdate">. 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