크리테오 엔진 | 광고 수익 극대화를 위한 기술 Criteo AI Engine

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AI를 사용하여 발견에서 전환에 이르기까지 메시지가 전달될 수 있는 모든 경우에서 잠재 고객의 관심을 유도할 수 있습니다.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/kr/wp-content/uploads/sites/7/2021/06/AI-Engine-Icon-01.svg) !important;"></span> <h3>1:1 맞춤화 달성</h3> <div class="description list-style-checkmark"><p>크리테오의 엔진은 120여 개의 구매 시그널에 기반해 각 사용자로부터 최고의 인게이지먼트를 이끌어 내도록 디자인된 고유한 광고를 생성합니다. 모든 노출의 문맥을 분석하여, 구매 여정의 모든 단계에서 고객에게 최고의 광고를 표시합니다.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> <span class="icon" style="background-image: url(https://www.criteo.com/kr/wp-content/uploads/sites/7/2021/06/AI-Engine-Icon-02.svg) !important;"></span> <h3>달성하고자 하는 중요한 성과 획득</h3> <div class="description list-style-checkmark"><p>엔진의 비딩 전략을 통해 인지(awareness), 고려(consideration), 전환(conversion) 캠페인을 향상해줍니다. 각 고객에게 가치를 부여하고 각 광고 게재 위치별로 비딩을 변경하여 캠페인 목표에 부합하는 사용자들을 타겟팅할 수 있도록 해줍니다.</p> </div> </div> </div> <div class="col-lg-6"> <div class="box"> 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DCO+ 기술은 브랜드 지침에 기반해 탁월한 광고를 생성해줍니다. 모든 광고 조합을 규모에 맞게 최적화하고 각 노출에 가장 높은 성능을 발휘하는 시각적 요소를 제공합니다.</p> </div> <div class="link-arrow">⟶</div> <a class="overlay-link" href="https://www.criteo.com/kr/technology/dco/"></a> </div> </div> <div class="col-md-6 col-lg-4"> <div class="block match-height clickable"> <h3 class="uppercase-labels">상품 추천</h3> <div class="description"><p>전체 상품 카탈로그를 활용하여 고객이 사랑할 만한 상품으로 관심을 유도합니다. 고객이 사이트, 앱 또는 스토어를 방문해 전환을 할 확률이 가장 높은 상품을 표시합니다.</p> </div> <div class="link-arrow">⟶</div> <a class="overlay-link" href="https://www.criteo.com/kr/technology/product-recommendations/"></a> </div> </div> <div class="col-md-6 col-lg-4"> <div class="block match-height clickable"> <h3 class="uppercase-labels">예측 비딩</h3> <div class="description"><p>적절한 채널에서 최고 고객의 고가치 고객의 인게이지를 유도합니다. 방대한 고객 데이터를 사용해 각 노출의 가치를 판단합니다. 정해진 예산과 목표에 가장 적합한 비딩을 합니다.</p> </div> <div class="link-arrow">⟶</div> <a class="overlay-link" href="https://www.criteo.com/kr/technology/predictive-bidding/"></a> 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