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height="382" src="https://infomedia.com/wp-content/uploads/LP-Templates-for-Infomedia-Website-7.png" class="single-post-thumb mx-auto wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://infomedia.com/wp-content/uploads/LP-Templates-for-Infomedia-Website-7.png 637w, https://infomedia.com/wp-content/uploads/LP-Templates-for-Infomedia-Website-7-300x180.png 300w, https://infomedia.com/wp-content/uploads/LP-Templates-for-Infomedia-Website-7-400x240.png 400w, https://infomedia.com/wp-content/uploads/LP-Templates-for-Infomedia-Website-7-600x360.png 600w, https://infomedia.com/wp-content/uploads/LP-Templates-for-Infomedia-Website-7-405x243.png 405w, https://infomedia.com/wp-content/uploads/LP-Templates-for-Infomedia-Website-7-605x363.png 605w, https://infomedia.com/wp-content/uploads/LP-Templates-for-Infomedia-Website-7-67x40.png 67w" sizes="(max-width: 637px) 100vw, 637px" /> <iframe title="Libsyn Player" style="border: none" src="//html5-player.libsyn.com/embed/episode/id/32116647/height/90/theme/custom/thumbnail/yes/direction/backward/render-playlist/no/custom-color/000000/" height="90" width="100%" scrolling="no" allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen></iframe> <h2 class="wp-block-heading">Show Notes</h2> <h3 class="wp-block-heading">Challenges of Hosting Events</h3> <ul class="wp-block-list"> <li>Logistical challenges like food, drinks, managing the crowd, etc.</li> <li>Emotional fears connected with low attendance at events</li> </ul> <h3 class="wp-block-heading">Importance of Event Attendance</h3> <ul class="wp-block-list"> <li>Psychological impact of different levels of attendance</li> <li>The sweet spot for guaranteeing a sense of success in event attendance</li> </ul> <h3 class="wp-block-heading">Carrie’s Event Hosting Experience</h3> <ul class="wp-block-list"> <li>Carrie鈥檚 background in hosting events:</li> <li>Previous bookstore ownership and event management</li> <li>Hosting events at Infomedia</li> </ul> <h3 class="wp-block-heading">Benefits of Hosting Events</h3> <ul class="wp-block-list"> <li>Building customer loyalty</li> <li>Creating a sense of community</li> <li>Gaining better customer insights</li> <li>Generating buzz around the business</li> <li>Utilizing events as a reason to communicate something new</li> </ul> <h3 class="wp-block-heading">Engaging Traditional and Social Media</h3> <ul class="wp-block-list"> <li>Crafting press releases for local news stations and newspapers</li> <li>Use of social media to announce and promote the event</li> </ul> <h3 class="wp-block-heading">Charging for Events</h3> <ul class="wp-block-list"> <li>The rationale behind charging for an event</li> <li>Balancing value and cost to ensure attendance without alienating potential guests</li> </ul> <h3 class="wp-block-heading">Importance of Event Registration</h3> <ul class="wp-block-list"> <li>Using platforms like Eventbrite for sign-ups</li> <li>The advantage of collecting emails for future marketing efforts</li> </ul> <h3 class="wp-block-heading">Visibility for Event Details</h3> <ul class="wp-block-list"> <li>Posting about the event in multiple places</li> <li>Ensuring the event details are present on Instagram, Facebook and the business website</li> </ul> <h3 class="wp-block-heading">Promotion Frequency</h3> <ul class="wp-block-list"> <li>Necessity of frequent promotion to ensure visibility</li> <li>Varying the promotion content to keep it interesting and engaging</li> </ul> <h3 class="wp-block-heading">Sending Reminders</h3> <ul class="wp-block-list"> <li>Sending email reminders with event details</li> <li>Providing logistical information like parking instructions</li> </ul> <h3 class="wp-block-heading">Personalized Invitations</h3> <ul class="wp-block-list"> <li>The effectiveness of sending personal invitations via text or direct messages</li> </ul> <p>Find full show notes, including links mentioned in this episode, at <a href="https://carrierollwagen.com/podcast-episodes/how-to-promote-an-event-so-people-actually-come/" target="_blank" rel="noreferrer noopener">carrierollwagen.com</a>.</p> <a href="https://infomedia.com/our-team/carrie-rollwagen/" class="text-button author-callout">Carrie Rollwagen</a> </div>  </article> <nav class="navigation post-navigation" role="navigation"> <h2 class="screen-reader-text">Post navigation</h2> <div class="nav-links"> <div class="nav-previous" title="previous post"><a href="https://infomedia.com/localist/happy-links-a-business-founded-in-friendship/" rel="prev"><img src="/wp-content/themes/kronos/assets/imgs/arrow.svg" alt="previous arrow img" class="prev-svg"> Previous Post</a></div><div class="nav-next" title="next post"><a href="https://infomedia.com/localist/kathy-dagostino-chocolata/" rel="next">Next Post <img src="/wp-content/themes/kronos/assets/imgs/arrow.svg" alt="previous arrow img" class="next-svg"></a></div> </div> </nav> </div></div> 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